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How to Write a Rhetorical Analysis | Key Concepts & Examples

Published on August 28, 2020 by Jack Caulfield . Revised on July 23, 2023.

A rhetorical analysis is a type of essay  that looks at a text in terms of rhetoric. This means it is less concerned with what the author is saying than with how they say it: their goals, techniques, and appeals to the audience.

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Table of contents

Key concepts in rhetoric, analyzing the text, introducing your rhetorical analysis, the body: doing the analysis, concluding a rhetorical analysis, other interesting articles, frequently asked questions about rhetorical analysis.

Rhetoric, the art of effective speaking and writing, is a subject that trains you to look at texts, arguments and speeches in terms of how they are designed to persuade the audience. This section introduces a few of the key concepts of this field.

Appeals: Logos, ethos, pathos

Appeals are how the author convinces their audience. Three central appeals are discussed in rhetoric, established by the philosopher Aristotle and sometimes called the rhetorical triangle: logos, ethos, and pathos.

Logos , or the logical appeal, refers to the use of reasoned argument to persuade. This is the dominant approach in academic writing , where arguments are built up using reasoning and evidence.

Ethos , or the ethical appeal, involves the author presenting themselves as an authority on their subject. For example, someone making a moral argument might highlight their own morally admirable behavior; someone speaking about a technical subject might present themselves as an expert by mentioning their qualifications.

Pathos , or the pathetic appeal, evokes the audience’s emotions. This might involve speaking in a passionate way, employing vivid imagery, or trying to provoke anger, sympathy, or any other emotional response in the audience.

These three appeals are all treated as integral parts of rhetoric, and a given author may combine all three of them to convince their audience.

Text and context

In rhetoric, a text is not necessarily a piece of writing (though it may be this). A text is whatever piece of communication you are analyzing. This could be, for example, a speech, an advertisement, or a satirical image.

In these cases, your analysis would focus on more than just language—you might look at visual or sonic elements of the text too.

The context is everything surrounding the text: Who is the author (or speaker, designer, etc.)? Who is their (intended or actual) audience? When and where was the text produced, and for what purpose?

Looking at the context can help to inform your rhetorical analysis. For example, Martin Luther King, Jr.’s “I Have a Dream” speech has universal power, but the context of the civil rights movement is an important part of understanding why.

Claims, supports, and warrants

A piece of rhetoric is always making some sort of argument, whether it’s a very clearly defined and logical one (e.g. in a philosophy essay) or one that the reader has to infer (e.g. in a satirical article). These arguments are built up with claims, supports, and warrants.

A claim is the fact or idea the author wants to convince the reader of. An argument might center on a single claim, or be built up out of many. Claims are usually explicitly stated, but they may also just be implied in some kinds of text.

The author uses supports to back up each claim they make. These might range from hard evidence to emotional appeals—anything that is used to convince the reader to accept a claim.

The warrant is the logic or assumption that connects a support with a claim. Outside of quite formal argumentation, the warrant is often unstated—the author assumes their audience will understand the connection without it. But that doesn’t mean you can’t still explore the implicit warrant in these cases.

For example, look at the following statement:

We can see a claim and a support here, but the warrant is implicit. Here, the warrant is the assumption that more likeable candidates would have inspired greater turnout. We might be more or less convinced by the argument depending on whether we think this is a fair assumption.

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what should i title my rhetorical analysis essay

Rhetorical analysis isn’t a matter of choosing concepts in advance and applying them to a text. Instead, it starts with looking at the text in detail and asking the appropriate questions about how it works:

  • What is the author’s purpose?
  • Do they focus closely on their key claims, or do they discuss various topics?
  • What tone do they take—angry or sympathetic? Personal or authoritative? Formal or informal?
  • Who seems to be the intended audience? Is this audience likely to be successfully reached and convinced?
  • What kinds of evidence are presented?

By asking these questions, you’ll discover the various rhetorical devices the text uses. Don’t feel that you have to cram in every rhetorical term you know—focus on those that are most important to the text.

The following sections show how to write the different parts of a rhetorical analysis.

Like all essays, a rhetorical analysis begins with an introduction . The introduction tells readers what text you’ll be discussing, provides relevant background information, and presents your thesis statement .

Hover over different parts of the example below to see how an introduction works.

Martin Luther King, Jr.’s “I Have a Dream” speech is widely regarded as one of the most important pieces of oratory in American history. Delivered in 1963 to thousands of civil rights activists outside the Lincoln Memorial in Washington, D.C., the speech has come to symbolize the spirit of the civil rights movement and even to function as a major part of the American national myth. This rhetorical analysis argues that King’s assumption of the prophetic voice, amplified by the historic size of his audience, creates a powerful sense of ethos that has retained its inspirational power over the years.

The body of your rhetorical analysis is where you’ll tackle the text directly. It’s often divided into three paragraphs, although it may be more in a longer essay.

Each paragraph should focus on a different element of the text, and they should all contribute to your overall argument for your thesis statement.

Hover over the example to explore how a typical body paragraph is constructed.

King’s speech is infused with prophetic language throughout. Even before the famous “dream” part of the speech, King’s language consistently strikes a prophetic tone. He refers to the Lincoln Memorial as a “hallowed spot” and speaks of rising “from the dark and desolate valley of segregation” to “make justice a reality for all of God’s children.” The assumption of this prophetic voice constitutes the text’s strongest ethical appeal; after linking himself with political figures like Lincoln and the Founding Fathers, King’s ethos adopts a distinctly religious tone, recalling Biblical prophets and preachers of change from across history. This adds significant force to his words; standing before an audience of hundreds of thousands, he states not just what the future should be, but what it will be: “The whirlwinds of revolt will continue to shake the foundations of our nation until the bright day of justice emerges.” This warning is almost apocalyptic in tone, though it concludes with the positive image of the “bright day of justice.” The power of King’s rhetoric thus stems not only from the pathos of his vision of a brighter future, but from the ethos of the prophetic voice he adopts in expressing this vision.

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The conclusion of a rhetorical analysis wraps up the essay by restating the main argument and showing how it has been developed by your analysis. It may also try to link the text, and your analysis of it, with broader concerns.

Explore the example below to get a sense of the conclusion.

It is clear from this analysis that the effectiveness of King’s rhetoric stems less from the pathetic appeal of his utopian “dream” than it does from the ethos he carefully constructs to give force to his statements. By framing contemporary upheavals as part of a prophecy whose fulfillment will result in the better future he imagines, King ensures not only the effectiveness of his words in the moment but their continuing resonance today. Even if we have not yet achieved King’s dream, we cannot deny the role his words played in setting us on the path toward it.

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The goal of a rhetorical analysis is to explain the effect a piece of writing or oratory has on its audience, how successful it is, and the devices and appeals it uses to achieve its goals.

Unlike a standard argumentative essay , it’s less about taking a position on the arguments presented, and more about exploring how they are constructed.

The term “text” in a rhetorical analysis essay refers to whatever object you’re analyzing. It’s frequently a piece of writing or a speech, but it doesn’t have to be. For example, you could also treat an advertisement or political cartoon as a text.

Logos appeals to the audience’s reason, building up logical arguments . Ethos appeals to the speaker’s status or authority, making the audience more likely to trust them. Pathos appeals to the emotions, trying to make the audience feel angry or sympathetic, for example.

Collectively, these three appeals are sometimes called the rhetorical triangle . They are central to rhetorical analysis , though a piece of rhetoric might not necessarily use all of them.

In rhetorical analysis , a claim is something the author wants the audience to believe. A support is the evidence or appeal they use to convince the reader to believe the claim. A warrant is the (often implicit) assumption that links the support with the claim.

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How to Title Rhetorical Analysis

The title for a rhetorical analysis serves a central function in how the analysis is received. The title gives the reader an idea of the topic and the approach that will be utilized in the analysis. The title is also a fantastic way to pull readers in and create a positive first impression. Take some time to consider the many ways a title can be constructed to start your rhetorical analysis off with a bang.

Consider the speech or writing that you analyzed in the paper. What major questions or ideas did you pull from the bulk of your rhetorical analysis? Think of phrases that will entice the reader and catch their attention. For example, if you produced a paper on Winston Churchill's speeches, possible headings that could be used in a title would be “Wartime Politics” or “Speaking for Peace.” Consider all the possible, broad ideas that could be included in a title. Note these ideas down on a blank sheet of paper.

Create a title that will reflect the specific topic of the rhetorical analysis. Build off of the ideas in Step 1. For example add the name of Churchill and a possible date of the speech you analyzed. A new title might look like “Wartime Politics: Winston Churchill's Response to Wartime Invasions in 1939.”

Revise the title to only include words that are useful and necessary. For example, do not include the phrase “An Analysis of” or “A Rhetorical Analysis.” These phrases will become evident within the paper. Focus the title on the specific item or individual to be analyzed and the major theme which that item suggests.

Capitalize the title, except for small words such as “an” and “the.” Always center the title on the paper so that it grabs the reader's attention.

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Sarah Vrba has been a writer and editor since 2006. She has contributed to "Seed," "AND Magazine," Care2 Causes and "202 Magazine," among other outlets, focusing on fashion, pop culture, style and identity. Vrba holds an M.A. in history with an emphasis on gender and fashion in the 19th century.

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What Is a Rhetorical Analysis and How to Write a Great One

Helly Douglas

By Helly Douglas

Cover image for article

Do you have to write a rhetorical analysis essay? Fear not! We’re here to explain exactly what rhetorical analysis means, how you should structure your essay, and give you some essential “dos and don’ts.”

What is a Rhetorical Analysis Essay?

How do you write a rhetorical analysis, what are the three rhetorical strategies, what are the five rhetorical situations, how to plan a rhetorical analysis essay, creating a rhetorical analysis essay, examples of great rhetorical analysis essays, final thoughts.

A rhetorical analysis essay studies how writers and speakers have used words to influence their audience. Think less about the words the author has used and more about the techniques they employ, their goals, and the effect this has on the audience.

Image showing definitions

In your analysis essay, you break a piece of text (including cartoons, adverts, and speeches) into sections and explain how each part works to persuade, inform, or entertain. You’ll explore the effectiveness of the techniques used, how the argument has been constructed, and give examples from the text.

A strong rhetorical analysis evaluates a text rather than just describes the techniques used. You don’t include whether you personally agree or disagree with the argument.

Structure a rhetorical analysis in the same way as most other types of academic essays . You’ll have an introduction to present your thesis, a main body where you analyze the text, which then leads to a conclusion.

Think about how the writer (also known as a rhetor) considers the situation that frames their communication:

  • Topic: the overall purpose of the rhetoric
  • Audience: this includes primary, secondary, and tertiary audiences
  • Purpose: there are often more than one to consider
  • Context and culture: the wider situation within which the rhetoric is placed

Back in the 4th century BC, Aristotle was talking about how language can be used as a means of persuasion. He described three principal forms —Ethos, Logos, and Pathos—often referred to as the Rhetorical Triangle . These persuasive techniques are still used today.

Image showing rhetorical strategies

Rhetorical Strategy 1: Ethos

Are you more likely to buy a car from an established company that’s been an important part of your community for 50 years, or someone new who just started their business?

Reputation matters. Ethos explores how the character, disposition, and fundamental values of the author create appeal, along with their expertise and knowledge in the subject area.

Aristotle breaks ethos down into three further categories:

  • Phronesis: skills and practical wisdom
  • Arete: virtue
  • Eunoia: goodwill towards the audience

Ethos-driven speeches and text rely on the reputation of the author. In your analysis, you can look at how the writer establishes ethos through both direct and indirect means.

Rhetorical Strategy 2: Pathos

Pathos-driven rhetoric hooks into our emotions. You’ll often see it used in advertisements, particularly by charities wanting you to donate money towards an appeal.

Common use of pathos includes:

  • Vivid description so the reader can imagine themselves in the situation
  • Personal stories to create feelings of empathy
  • Emotional vocabulary that evokes a response

By using pathos to make the audience feel a particular emotion, the author can persuade them that the argument they’re making is compelling.

Rhetorical Strategy 3: Logos

Logos uses logic or reason. It’s commonly used in academic writing when arguments are created using evidence and reasoning rather than an emotional response. It’s constructed in a step-by-step approach that builds methodically to create a powerful effect upon the reader.

Rhetoric can use any one of these three techniques, but effective arguments often appeal to all three elements.

The rhetorical situation explains the circumstances behind and around a piece of rhetoric. It helps you think about why a text exists, its purpose, and how it’s carried out.

Image showing 5 rhetorical situations

The rhetorical situations are:

  • 1) Purpose: Why is this being written? (It could be trying to inform, persuade, instruct, or entertain.)
  • 2) Audience: Which groups or individuals will read and take action (or have done so in the past)?
  • 3) Genre: What type of writing is this?
  • 4) Stance: What is the tone of the text? What position are they taking?
  • 5) Media/Visuals: What means of communication are used?

Understanding and analyzing the rhetorical situation is essential for building a strong essay. Also think about any rhetoric restraints on the text, such as beliefs, attitudes, and traditions that could affect the author's decisions.

Before leaping into your essay, it’s worth taking time to explore the text at a deeper level and considering the rhetorical situations we looked at before. Throw away your assumptions and use these simple questions to help you unpick how and why the text is having an effect on the audience.

Image showing what to consider when planning a rhetorical essay

1: What is the Rhetorical Situation?

  • Why is there a need or opportunity for persuasion?
  • How do words and references help you identify the time and location?
  • What are the rhetoric restraints?
  • What historical occasions would lead to this text being created?

2: Who is the Author?

  • How do they position themselves as an expert worth listening to?
  • What is their ethos?
  • Do they have a reputation that gives them authority?
  • What is their intention?
  • What values or customs do they have?

3: Who is it Written For?

  • Who is the intended audience?
  • How is this appealing to this particular audience?
  • Who are the possible secondary and tertiary audiences?

4: What is the Central Idea?

  • Can you summarize the key point of this rhetoric?
  • What arguments are used?
  • How has it developed a line of reasoning?

5: How is it Structured?

  • What structure is used?
  • How is the content arranged within the structure?

6: What Form is Used?

  • Does this follow a specific literary genre?
  • What type of style and tone is used, and why is this?
  • Does the form used complement the content?
  • What effect could this form have on the audience?

7: Is the Rhetoric Effective?

  • Does the content fulfil the author’s intentions?
  • Does the message effectively fit the audience, location, and time period?

Once you’ve fully explored the text, you’ll have a better understanding of the impact it’s having on the audience and feel more confident about writing your essay outline.

A great essay starts with an interesting topic. Choose carefully so you’re personally invested in the subject and familiar with it rather than just following trending topics. There are lots of great ideas on this blog post by My Perfect Words if you need some inspiration. Take some time to do background research to ensure your topic offers good analysis opportunities.

Image showing considerations for a rhetorical analysis topic

Remember to check the information given to you by your professor so you follow their preferred style guidelines. This outline example gives you a general idea of a format to follow, but there will likely be specific requests about layout and content in your course handbook. It’s always worth asking your institution if you’re unsure.

Make notes for each section of your essay before you write. This makes it easy for you to write a well-structured text that flows naturally to a conclusion. You will develop each note into a paragraph. Look at this example by College Essay for useful ideas about the structure.

Image showing how to structure an essay

1: Introduction

This is a short, informative section that shows you understand the purpose of the text. It tempts the reader to find out more by mentioning what will come in the main body of your essay.

  • Name the author of the text and the title of their work followed by the date in parentheses
  • Use a verb to describe what the author does, e.g. “implies,” “asserts,” or “claims”
  • Briefly summarize the text in your own words
  • Mention the persuasive techniques used by the rhetor and its effect

Create a thesis statement to come at the end of your introduction.

After your introduction, move on to your critical analysis. This is the principal part of your essay.

  • Explain the methods used by the author to inform, entertain, and/or persuade the audience using Aristotle's rhetorical triangle
  • Use quotations to prove the statements you make
  • Explain why the writer used this approach and how successful it is
  • Consider how it makes the audience feel and react

Make each strategy a new paragraph rather than cramming them together, and always use proper citations. Check back to your course handbook if you’re unsure which citation style is preferred.

3: Conclusion

Your conclusion should summarize the points you’ve made in the main body of your essay. While you will draw the points together, this is not the place to introduce new information you’ve not previously mentioned.

Use your last sentence to share a powerful concluding statement that talks about the impact the text has on the audience(s) and wider society. How have its strategies helped to shape history?

Before You Submit

Poor spelling and grammatical errors ruin a great essay. Use ProWritingAid to check through your finished essay before you submit. It will pick up all the minor errors you’ve missed and help you give your essay a final polish. Look at this useful ProWritingAid webinar for further ideas to help you significantly improve your essays. Sign up for a free trial today and start editing your essays!

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You’ll find countless examples of rhetorical analysis online, but they range widely in quality. Your institution may have example essays they can share with you to show you exactly what they’re looking for.

The following links should give you a good starting point if you’re looking for ideas:

Pearson Canada has a range of good examples. Look at how embedded quotations are used to prove the points being made. The end questions help you unpick how successful each essay is.

Excelsior College has an excellent sample essay complete with useful comments highlighting the techniques used.

Brighton Online has a selection of interesting essays to look at. In this specific example, consider how wider reading has deepened the exploration of the text.

Image showing tips when reading a sample essay

Writing a rhetorical analysis essay can seem daunting, but spending significant time deeply analyzing the text before you write will make it far more achievable and result in a better-quality essay overall.

It can take some time to write a good essay. Aim to complete it well before the deadline so you don’t feel rushed. Use ProWritingAid’s comprehensive checks to find any errors and make changes to improve readability. Then you’ll be ready to submit your finished essay, knowing it’s as good as you can possibly make it.

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Helly Douglas

Helly Douglas is a UK writer and teacher, specialising in education, children, and parenting. She loves making the complex seem simple through blogs, articles, and curriculum content. You can check out her work at hellydouglas.com or connect on Twitter @hellydouglas. When she’s not writing, you will find her in a classroom, being a mum or battling against the wilderness of her garden—the garden is winning!

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How to Write a Rhetorical Analysis Essay–Examples & Template

what should i title my rhetorical analysis essay

What is a Rhetorical Analysis Essay?

A rhetorical analysis essay is, as the name suggests, an analysis of someone else’s writing (or speech, or advert, or even cartoon) and how they use not only words but also rhetorical techniques to influence their audience in a certain way. A rhetorical analysis is less interested in what the author is saying and more in how they present it, what effect this has on their readers, whether they achieve their goals, and what approach they use to get there. 

Its structure is similar to that of most essays: An Introduction presents your thesis, a Body analyzes the text you have chosen, breaks it down into sections and explains how arguments have been constructed and how each part persuades, informs, or entertains the reader, and a Conclusion section sums up your evaluation. 

Note that your personal opinion on the matter is not relevant for your analysis and that you don’t state anywhere in your essay whether you agree or disagree with the stance the author takes.

In the following, we will define the key rhetorical concepts you need to write a good rhetorical analysis and give you some practical tips on where to start.

Key Rhetorical Concepts

Your goal when writing a rhetorical analysis is to think about and then carefully describe how the author has designed their text so that it has the intended effect on their audience. To do that, you need to consider a number of key rhetorical strategies: Rhetorical appeals (“Ethos”, “Logos”, and “Pathos”), context, as well as claims, supports, and warrants.

Ethos, Logos, and Pathos were introduced by Aristotle, way back in the 4th century BC, as the main ways in which language can be used to persuade an audience. They still represent the basis of any rhetorical analysis and are often referred to as the “rhetorical triangle”. 

These and other rhetorical techniques can all be combined to create the intended effect, and your job as the one analyzing a text is to break the writer’s arguments down and identify the concepts they are based on.

Rhetorical Appeals

Rhetorical appeal #1: ethos.

Ethos refers to the reputation or authority of the writer regarding the topic of their essay or speech and to how they use this to appeal to their audience. Just like we are more likely to buy a product from a brand or vendor we have confidence in than one we don’t know or have reason to distrust, Ethos-driven texts or speeches rely on the reputation of the author to persuade the reader or listener. When you analyze an essay, you should therefore look at how the writer establishes Ethos through rhetorical devices.

Does the author present themselves as an authority on their subject? If so, how? 

Do they highlight how impeccable their own behavior is to make a moral argument? 

Do they present themselves as an expert by listing their qualifications or experience to convince the reader of their opinion on something?

Rhetorical appeal #2: Pathos

The purpose of Pathos-driven rhetoric is to appeal to the reader’s emotions. A common example of pathos as a rhetorical means is adverts by charities that try to make you donate money to a “good cause”. To evoke the intended emotions in the reader, an author may use passionate language, tell personal stories, and employ vivid imagery so that the reader can imagine themselves in a certain situation and feel empathy with or anger towards others.

Rhetorical appeal #3: Logos

Logos, the “logical” appeal, uses reason to persuade. Reason and logic, supported by data, evidence, clearly defined methodology, and well-constructed arguments, are what most academic writing is based on. Emotions, those of the researcher/writer as well as those of the reader, should stay out of such academic texts, as should anyone’s reputation, beliefs, or personal opinions. 

Text and Context

To analyze a piece of writing, a speech, an advertisement, or even a satirical drawing, you need to look beyond the piece of communication and take the context in which it was created and/or published into account. 

Who is the person who wrote the text/drew the cartoon/designed the ad..? What audience are they trying to reach? Where was the piece published and what was happening there around that time? 

A political speech, for example, can be powerful even when read decades later, but the historical context surrounding it is an important aspect of the effect it was intended to have. 

Claims, Supports, and Warrants

To make any kind of argument, a writer needs to put forward specific claims, support them with data or evidence or even a moral or emotional appeal, and connect the dots logically so that the reader can follow along and agree with the points made.

The connections between statements, so-called “warrants”, follow logical reasoning but are not always clearly stated—the author simply assumes the reader understands the underlying logic, whether they present it “explicitly” or “implicitly”. Implicit warrants are commonly used in advertisements where seemingly happy people use certain products, wear certain clothes, accessories, or perfumes, or live certain lifestyles – with the connotation that, first, the product/perfume/lifestyle is what makes that person happy and, second, the reader wants to be as happy as the person in the ad. Some warrants are never clearly stated, and your job when writing a rhetorical analysis essay is therefore to identify them and bring them to light, to evaluate their validity, their effect on the reader, and the use of such means by the writer/creator. 

bust of plato the philosopher, rhetorical analysis essay

What are the Five Rhetorical Situations?

A “rhetorical situation” refers to the circumstance behind a text or other piece of communication that arises from a given context. It explains why a rhetorical piece was created, what its purpose is, and how it was constructed to achieve its aims.

Rhetorical situations can be classified into the following five categories:

Why was a text written or a cartoon drawn? Does it want to inform someone? Instruct a certain audience? Entertain a specific group of people? 
Who will read/see this (or read/saw it in the past) and be influenced by it/motivated to do something?
What type of writing/advertisement/communication is this?
What views does the piece represent? How do these views fit into the situation the writer was in at the time or the reader is in now?
What forms, means, and techniques does the piece use to communicate with its audience?

Asking such questions when you analyze a text will help you identify all the aspects that play a role in the effect it has on its audience, and will allow you to evaluate whether it achieved its aims or where it may have failed to do so.

Rhetorical Analysis Essay Outline

Analyzing someone else’s work can seem like a big task, but as with every assignment or writing endeavor, you can break it down into smaller, well-defined steps that give you a practical structure to follow. 

To give you an example of how the different parts of your text may look when it’s finished, we will provide you with some excerpts from this rhetorical analysis essay example (which even includes helpful comments) published on the Online Writing Lab website of Excelsior University in Albany, NY. The text that this essay analyzes is this article on why one should or shouldn’t buy an Ipad. If you want more examples so that you can build your own rhetorical analysis template, have a look at this essay on Nabokov’s Lolita and the one provided here about the “Shitty First Drafts” chapter of Anne Lamott’s writing instruction book “Bird by Bird”.

Analyzing the Text

When writing a rhetorical analysis, you don’t choose the concepts or key points you think are relevant or want to address. Rather, you carefully read the text several times asking yourself questions like those listed in the last section on rhetorical situations to identify how the text “works” and how it was written to achieve that effect.

Start with focusing on the author : What do you think was their purpose for writing the text? Do they make one principal claim and then elaborate on that? Or do they discuss different topics? 

Then look at what audience they are talking to: Do they want to make a group of people take some action? Vote for someone? Donate money to a good cause? Who are these people? Is the text reaching this specific audience? Why or why not?

What tone is the author using to address their audience? Are they trying to evoke sympathy? Stir up anger? Are they writing from a personal perspective? Are they painting themselves as an authority on the topic? Are they using academic or informal language?

How does the author support their claims ? What kind of evidence are they presenting? Are they providing explicit or implicit warrants? Are these warrants valid or problematic? Is the provided evidence convincing?  

Asking yourself such questions will help you identify what rhetorical devices a text uses and how well they are put together to achieve a certain aim. Remember, your own opinion and whether you agree with the author are not the point of a rhetorical analysis essay – your task is simply to take the text apart and evaluate it.

If you are still confused about how to write a rhetorical analysis essay, just follow the steps outlined below to write the different parts of your rhetorical analysis: As every other essay, it consists of an Introduction , a Body (the actual analysis), and a Conclusion .

Rhetorical Analysis Introduction

The Introduction section briefly presents the topic of the essay you are analyzing, the author, their main claims, a short summary of the work by you, and your thesis statement . 

Tell the reader what the text you are going to analyze represents (e.g., historically) or why it is relevant (e.g., because it has become some kind of reference for how something is done). Describe what the author claims, asserts, or implies and what techniques they use to make their argument and persuade their audience. Finish off with your thesis statement that prepares the reader for what you are going to present in the next section – do you think that the author’s assumptions/claims/arguments were presented in a logical/appealing/powerful way and reached their audience as intended?

Have a look at an excerpt from the sample essay linked above to see what a rhetorical analysis introduction can look like. See how it introduces the author and article , the context in which it originally appeared , the main claims the author makes , and how this first paragraph ends in a clear thesis statement that the essay will then elaborate on in the following Body section:

Cory Doctorow ’s article on BoingBoing is an older review of the iPad , one of Apple’s most famous products. At the time of this article, however, the iPad was simply the latest Apple product to hit the market and was not yet so popular. Doctorow’s entire career has been entrenched in and around technology. He got his start as a CD-ROM programmer and is now a successful blogger and author. He is currently the co-editor of the BoingBoing blog on which this article was posted. One of his main points in this article comes from Doctorow’s passionate advocacy of free digital media sharing. He argues that the iPad is just another way for established technology companies to control our technological freedom and creativity . In “ Why I Won’t Buy an iPad (and Think You Shouldn’t, Either) ” published on Boing Boing in April of 2010, Cory Doctorow successfully uses his experience with technology, facts about the company Apple, and appeals to consumer needs to convince potential iPad buyers that Apple and its products, specifically the iPad, limit the digital rights of those who use them by controlling and mainstreaming the content that can be used and created on the device . 

Doing the Rhetorical Analysis

The main part of your analysis is the Body , where you dissect the text in detail. Explain what methods the author uses to inform, entertain, and/or persuade the audience. Use Aristotle’s rhetorical triangle and the other key concepts we introduced above. Use quotations from the essay to demonstrate what you mean. Work out why the writer used a certain approach and evaluate (and again, demonstrate using the text itself) how successful they were. Evaluate the effect of each rhetorical technique you identify on the audience and judge whether the effect is in line with the author’s intentions.

To make it easy for the reader to follow your thought process, divide this part of your essay into paragraphs that each focus on one strategy or one concept , and make sure they are all necessary and contribute to the development of your argument(s).

One paragraph of this section of your essay could, for example, look like this:

One example of Doctorow’s position is his comparison of Apple’s iStore to Wal-Mart. This is an appeal to the consumer’s logic—or an appeal to logos. Doctorow wants the reader to take his comparison and consider how an all-powerful corporation like the iStore will affect them. An iPad will only allow for apps and programs purchased through the iStore to be run on it; therefore, a customer must not only purchase an iPad but also any programs he or she wishes to use. Customers cannot create their own programs or modify the hardware in any way. 

As you can see, the author of this sample essay identifies and then explains to the reader how Doctorow uses the concept of Logos to appeal to his readers – not just by pointing out that he does it but by dissecting how it is done.

Rhetorical Analysis Conclusion

The conclusion section of your analysis should restate your main arguments and emphasize once more whether you think the author achieved their goal. Note that this is not the place to introduce new information—only rely on the points you have discussed in the body of your essay. End with a statement that sums up the impact the text has on its audience and maybe society as a whole:

Overall, Doctorow makes a good argument about why there are potentially many better things to drop a great deal of money on instead of the iPad. He gives some valuable information and facts that consumers should take into consideration before going out to purchase the new device. He clearly uses rhetorical tools to help make his case, and, overall, he is effective as a writer, even if, ultimately, he was ineffective in convincing the world not to buy an iPad . 

Frequently Asked Questions about Rhetorical Analysis Essays 

What is a rhetorical analysis essay.

A rhetorical analysis dissects a text or another piece of communication to work out and explain how it impacts its audience, how successfully it achieves its aims, and what rhetorical devices it uses to do that. 

While argumentative essays usually take a stance on a certain topic and argue for it, a rhetorical analysis identifies how someone else constructs their arguments and supports their claims.

What is the correct rhetorical analysis essay format?

Like most other essays, a rhetorical analysis contains an Introduction that presents the thesis statement, a Body that analyzes the piece of communication, explains how arguments have been constructed, and illustrates how each part persuades, informs, or entertains the reader, and a Conclusion section that summarizes the results of the analysis. 

What is the “rhetorical triangle”?

The rhetorical triangle was introduced by Aristotle as the main ways in which language can be used to persuade an audience: Logos appeals to the audience’s reason, Ethos to the writer’s status or authority, and Pathos to the reader’s emotions. Logos, Ethos, and Pathos can all be combined to create the intended effect, and your job as the one analyzing a text is to break the writer’s arguments down and identify what specific concepts each is based on.

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How to write a rhetorical analysis

Rhetorical analysis illustration

What is a rhetorical analysis?

What are the key concepts of a rhetorical analysis, rhetorical situation, claims, supports, and warrants.

  • Step 1: Plan and prepare
  • Step 2: Write your introduction
  • Step 3: Write the body
  • Step 4: Write your conclusion

Frequently Asked Questions about rhetorical analysis

Related articles.

Rhetoric is the art of persuasion and aims to study writers’ or speakers' techniques to inform, persuade, or motivate their audience. Thus, a rhetorical analysis aims to explore the goals and motivations of an author, the techniques they’ve used to reach their audience, and how successful these techniques were.

This will generally involve analyzing a specific text and considering the following aspects to connect the rhetorical situation to the text:

  • Does the author successfully support the thesis or claims made in the text? Here, you’ll analyze whether the author holds to their argument consistently throughout the text or whether they wander off-topic at some point.
  • Does the author use evidence effectively considering the text’s intended audience? Here, you’ll consider the evidence used by the author to support their claims and whether the evidence resonates with the intended audience.
  • What rhetorical strategies the author uses to achieve their goals. Here, you’ll consider the word choices by the author and whether these word choices align with their agenda for the text.
  • The tone of the piece. Here, you’ll consider the tone used by the author in writing the piece by looking at specific words and aspects that set the tone.
  • Whether the author is objective or trying to convince the audience of a particular viewpoint. When it comes to objectivity, you’ll consider whether the author is objective or holds a particular viewpoint they want to convince the audience of. If they are, you’ll also consider whether their persuasion interferes with how the text is read and understood.
  • Does the author correctly identify the intended audience? It’s important to consider whether the author correctly writes the text for the intended audience and what assumptions the author makes about the audience.
  • Does the text make sense? Here, you’ll consider whether the author effectively reasons, based on the evidence, to arrive at the text’s conclusion.
  • Does the author try to appeal to the audience’s emotions? You’ll need to consider whether the author uses any words, ideas, or techniques to appeal to the audience’s emotions.
  • Can the author be believed? Finally, you’ll consider whether the audience will accept the arguments and ideas of the author and why.

Summing up, unlike summaries that focus on what an author said, a rhetorical analysis focuses on how it’s said, and it doesn’t rely on an analysis of whether the author was right or wrong but rather how they made their case to arrive at their conclusions.

Although rhetorical analysis is most used by academics as part of scholarly work, it can be used to analyze any text including speeches, novels, television shows or films, advertisements, or cartoons.

Now that we’ve seen what rhetorical analysis is, let’s consider some of its key concepts .

Any rhetorical analysis starts with the rhetorical situation which identifies the relationships between the different elements of the text. These elements include the audience, author or writer, the author’s purpose, the delivery method or medium, and the content:

  • Audience: The audience is simply the readers of a specific piece of text or content or printed material. For speeches or other mediums like film and video, the audience would be the listeners or viewers. Depending on the specific piece of text or the author’s perception, the audience might be real, imagined, or invoked. With a real audience, the author writes to the people actually reading or listening to the content while, for an imaginary audience, the author writes to an audience they imagine would read the content. Similarly, for an invoked audience, the author writes explicitly to a specific audience.
  • Author or writer: The author or writer, also commonly referred to as the rhetor in the context of rhetorical analysis, is the person or the group of persons who authored the text or content.
  • The author’s purpose: The author’s purpose is the author’s reason for communicating to the audience. In other words, the author’s purpose encompasses what the author expects or intends to achieve with the text or content.
  • Alphabetic text includes essays, editorials, articles, speeches, and other written pieces.
  • Imaging includes website and magazine advertisements, TV commercials, and the like.
  • Audio includes speeches, website advertisements, radio or tv commercials, or podcasts.
  • Context: The context of the text or content considers the time, place, and circumstances surrounding the delivery of the text to its audience. With respect to context, it might often also be helpful to analyze the text in a different context to determine its impact on a different audience and in different circumstances.

An author will use claims, supports, and warrants to build the case around their argument, irrespective of whether the argument is logical and clearly defined or needs to be inferred by the audience:

  • Claim: The claim is the main idea or opinion of an argument that the author must prove to the intended audience. In other words, the claim is the fact or facts the author wants to convince the audience of. Claims are usually explicitly stated but can, depending on the specific piece of content or text, be implied from the content. Although these claims could be anything and an argument may be based on a single or several claims, the key is that these claims should be debatable.
  • Support: The supports are used by the author to back up the claims they make in their argument. These supports can include anything from fact-based, objective evidence to subjective emotional appeals and personal experiences used by the author to convince the audience of a specific claim. Either way, the stronger and more reliable the supports, the more likely the audience will be to accept the claim.
  • Warrant: The warrants are the logic and assumptions that connect the supports to the claims. In other words, they’re the assumptions that make the initial claim possible. The warrant is often unstated, and the author assumes that the audience will be able to understand the connection between the claims and supports. In turn, this is based on the author’s assumption that they share a set of values and beliefs with the audience that will make them understand the connection mentioned above. Conversely, if the audience doesn’t share these beliefs and values with the author, the argument will not be that effective.

Appeals are used by authors to convince their audience and, as such, are an integral part of the rhetoric and are often referred to as the rhetorical triangle. As a result, an author may combine all three appeals to convince their audience:

  • Ethos: Ethos represents the authority or credibility of the author. To be successful, the author needs to convince the audience of their authority or credibility through the language and delivery techniques they use. This will, for example, be the case where an author writing on a technical subject positions themselves as an expert or authority by referring to their qualifications or experience.
  • Logos: Logos refers to the reasoned argument the author uses to persuade their audience. In other words, it refers to the reasons or evidence the author proffers in substantiation of their claims and can include facts, statistics, and other forms of evidence. For this reason, logos is also the dominant approach in academic writing where authors present and build up arguments using reasoning and evidence.
  • Pathos: Through pathos, also referred to as the pathetic appeal, the author attempts to evoke the audience’s emotions through the use of, for instance, passionate language, vivid imagery, anger, sympathy, or any other emotional response.

To write a rhetorical analysis, you need to follow the steps below:

With a rhetorical analysis, you don’t choose concepts in advance and apply them to a specific text or piece of content. Rather, you’ll have to analyze the text to identify the separate components and plan and prepare your analysis accordingly.

Here, it might be helpful to use the SOAPSTone technique to identify the components of the work. SOAPSTone is a common acronym in analysis and represents the:

  • Speaker . Here, you’ll identify the author or the narrator delivering the content to the audience.
  • Occasion . With the occasion, you’ll identify when and where the story takes place and what the surrounding context is.
  • Audience . Here, you’ll identify who the audience or intended audience is.
  • Purpose . With the purpose, you’ll need to identify the reason behind the text or what the author wants to achieve with their writing.
  • Subject . You’ll also need to identify the subject matter or topic of the text.
  • Tone . The tone identifies the author’s feelings towards the subject matter or topic.

Apart from gathering the information and analyzing the components mentioned above, you’ll also need to examine the appeals the author uses in writing the text and attempting to persuade the audience of their argument. Moreover, you’ll need to identify elements like word choice, word order, repetition, analogies, and imagery the writer uses to get a reaction from the audience.

Once you’ve gathered the information and examined the appeals and strategies used by the author as mentioned above, you’ll need to answer some questions relating to the information you’ve collected from the text. The answers to these questions will help you determine the reasons for the choices the author made and how well these choices support the overall argument.

Here, some of the questions you’ll ask include:

  • What was the author’s intention?
  • Who was the intended audience?
  • What is the author’s argument?
  • What strategies does the author use to build their argument and why do they use those strategies?
  • What appeals the author uses to convince and persuade the audience?
  • What effect the text has on the audience?

Keep in mind that these are just some of the questions you’ll ask, and depending on the specific text, there might be others.

Once you’ve done your preparation, you can start writing the rhetorical analysis. It will start off with an introduction which is a clear and concise paragraph that shows you understand the purpose of the text and gives more information about the author and the relevance of the text.

The introduction also summarizes the text and the main ideas you’ll discuss in your analysis. Most importantly, however, is your thesis statement . This statement should be one sentence at the end of the introduction that summarizes your argument and tempts your audience to read on and find out more about it.

After your introduction, you can proceed with the body of your analysis. Here, you’ll write at least three paragraphs that explain the strategies and techniques used by the author to convince and persuade the audience, the reasons why the writer used this approach, and why it’s either successful or unsuccessful.

You can structure the body of your analysis in several ways. For example, you can deal with every strategy the author uses in a new paragraph, but you can also structure the body around the specific appeals the author used or chronologically.

No matter how you structure the body and your paragraphs, it’s important to remember that you support each one of your arguments with facts, data, examples, or quotes and that, at the end of every paragraph, you tie the topic back to your original thesis.

Finally, you’ll write the conclusion of your rhetorical analysis. Here, you’ll repeat your thesis statement and summarize the points you’ve made in the body of your analysis. Ultimately, the goal of the conclusion is to pull the points of your analysis together so you should be careful to not raise any new issues in your conclusion.

After you’ve finished your conclusion, you’ll end your analysis with a powerful concluding statement of why your argument matters and an invitation to conduct more research if needed.

A rhetorical analysis aims to explore the goals and motivations of an author, the techniques they’ve used to reach their audience, and how successful these techniques were. Although rhetorical analysis is most used by academics as part of scholarly work, it can be used to analyze any text including speeches, novels, television shows or films, advertisements, or cartoons.

The steps to write a rhetorical analysis include:

Your rhetorical analysis introduction is a clear and concise paragraph that shows you understand the purpose of the text and gives more information about the author and the relevance of the text. The introduction also summarizes the text and the main ideas you’ll discuss in your analysis.

Ethos represents the authority or credibility of the author. To be successful, the author needs to convince the audience of their authority or credibility through the language and delivery techniques they use. This will, for example, be the case where an author writing on a technical subject positions themselves as an expert or authority by referring to their qualifications or experience.

Appeals are used by authors to convince their audience and, as such, are an integral part of the rhetoric and are often referred to as the rhetorical triangle. The 3 types of appeals are ethos, logos, and pathos.

what should i title my rhetorical analysis essay

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How to Write a Rhetorical Analysis Essay

How to Write a Rhetorical Analysis Essay

  • 3-minute read
  • 22nd August 2023

A rhetorical analysis essay is a type of academic writing that analyzes how authors use language, persuasion techniques , and other rhetorical strategies to communicate with their audience. In this post, we’ll review how to write a rhetorical analysis essay, including:

  • Understanding the assignment guidelines
  • Introducing your essay topic
  • Examining the rhetorical strategies
  • Summarizing your main points

Keep reading for a step-by-step guide to rhetorical analysis.

What Is a Rhetorical Strategy?

A rhetorical strategy is a deliberate approach or technique a writer uses to convey a message and/or persuade the audience. A rhetorical strategy typically involves using language, sentence structure, and tone/style to influence the audience to think a certain way or understand a specific point of view. Rhetorical strategies are especially common in advertisements, speeches, and political writing, but you can also find them in many other types of literature.

1.   Understanding the Assignment Guidelines

Before you begin your rhetorical analysis essay, make sure you understand the assignment and guidelines. Typically, when writing a rhetorical analysis, you should approach the text objectively, focusing on the techniques the author uses rather than expressing your own opinions about the topic or summarizing the content. Thus, it’s essential to discuss the rhetorical methods used and then back up your analysis with evidence and quotations from the text.

2.   Introducing Your Essay Topic

Introduce your essay by providing some context about the text you’re analyzing. Give a brief overview of the author, intended audience, and purpose of the writing. You should also clearly state your thesis , which is your main point or argument about how and why the author uses rhetorical strategies. Try to avoid going into detail on any points or diving into specific examples – the introduction should be concise, and you’ll be providing a much more in-depth analysis later in the text.

3.   Examining the Rhetorical Strategies

In the body paragraphs, analyze the rhetorical strategies the author uses. Here are some common rhetorical strategies to include in your discussion:

●  Ethos : Establishing trust between the writer and the audience by appealing to credibility and ethics

●  Pathos : Appealing to the audience’s emotions and values

●  Logos : Employing logic, reason, and evidence to appeal to the reader

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●  Diction : Deliberately choosing specific language and vocabulary

●  Syntax : Structuring and arranging sentences in certain ways

●  Tone : Conveying attitude or mood in certain ways

●  Literary Devices : Using metaphors, similes, analogies , repetition, etc.

Keep in mind that for a rhetorical analysis essay, you’re not usually required to find examples of all of the above rhetorical strategies. But for each one you do analyze, consider how it contributes to the author’s purpose, how it influences the audience, and what emotions or thoughts it could evoke in the reader.

4.   Summarizing Your Main Points

In your conclusion , sum up the main points of your analysis and restate your thesis. Without introducing any new points (such as topics or ideas you haven’t already covered in the main body of your essay), summarize the overall impact that the author’s rhetorical strategies likely had on their intended audience.

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Home > Blog > Rhetorical Analysis Essay Examples and Best Practices

Rhetorical Analysis Essay Examples and Best Practices

Rhetorical Analysis Essay Examples and Best Practices

  • Smodin Editorial Team
  • Updated: August 13, 2024
  • General Guide About Content and Writing

Are you having trouble creating a high-quality rhetorical analysis essay? Then you’ll love the rhetorical analysis essay examples and best practices in this article. We’ll share the best ways to improve the quality of your content and get top marks with your assignment.

Let’s dive in!

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What Is a Rhetorical Analysis Essay: Examples and Key Elements

A rhetorical analysis essay examines how authors or speakers use rhetoric to persuade, inform, or entertain their audience. It is not a persuasive essay . It involves breaking down a piece of communication, such as a speech, article, or advertisement. This helps you to understand the strategies employed to achieve its purpose.

Still want more details about what is a rhetorical analysis essay? No problem! The essay typically focuses on three primary elements, which are as follows:

  • Ethos: Ethos refers to the credibility and character of the speaker or writer. You can use it to establish trust and authority. It helps convince the audience of the speaker’s reliability and expertise on the subject. Furthermore, you can convey ethos through the speaker’s qualifications, reputation, ethical behavior, and the use of credible sources.
  • Pathos: Pathos appeals to the audience’s emotions. It aims to evoke feelings that will lead the audience to accept the speaker’s viewpoint. You can achieve this through storytelling, vivid imagery, emotionally charged language, and personal anecdotes. Also, pathos is effective in creating a connection with the audience and making the argument more relatable and impactful.
  • Logos: Logos is the appeal to logic and reason. It involves the use of evidence, facts, statistics, and logical arguments to support a claim. Therefore, you can add a rhetorical analysis body paragraph about the extent of evidence the author provides.

To write a rhetorical analysis essay, one must first identify the purpose and audience of the text. Next, analyze the rhetorical strategies the author decided to use. This includes considering how effectively they contribute to the overall message. Also, examine the use of language, tone, imagery, and structure.

An Example of a Rhetorical Analysis

Let’s take Martin Luther King Jr’s speech, “I have a dream” as our rhetorical analysis example. The speech masterfully uses rhetorical strategies to inspire action for civil rights. Martin Luther King Jr establishes his credibility (ethos) by aligning with historical figures and documents, which enhances his moral authority.

Furthermore, he evokes strong emotions (pathos) through vivid imagery and the repetitive phrase “I have a dream.” This creates a hopeful vision for the future. Additionally, he employs logical arguments (logos) by highlighting broken promises and referencing American ideals of liberty and equality.

This blend of ethos, pathos, and logos makes his speech a powerful, and a call for justice and equality.

A student with documents in their hands and a laptop smiling.

How to Write a Rhetorical Analysis Essay: Best Practices and Top Tips

Now, let’s look at some of the key rhetorical concepts to create an essay that will get you top marks. The idea is to use these best practices to save time and simplify the writing process. Also, they ensure you don’t miss out on important points that deliver on what you shared in the thesis statement.

So, consider the following if you want to know how to write a rhetorical analysis essay and what to include in each section of your essay.

Understand the Text

Thoroughly read and understand the text before you begin the analysis stage. After all, how can you create a rhetorical essay on a piece of literature you don’t fully understand? You may feel like saving time by skimming the content, but it will lead to an inaccurate and slower writing process.

You’ll need to identify the author’s purpose, audience, and the main argument. Additionally, take notes on key points, recurring themes, and the overall tone. Understanding the context in which the text was created is crucial for an accurate analysis. Hence, pay attention to the historical, cultural, and social factors.

Identify Rhetorical Strategies

Focus on the three primary rhetorical appeals, which are ethos, pathos, and logos. Make sure to analyze how the author uses these strategies to persuade the audience. Then look for specific examples, such as language choices, emotional anecdotes, or logical arguments that illustrate these techniques.

Organize Your Essay

Create a clear rhetorical analysis essay outline that includes an introduction, body paragraphs, and conclusion format . The rhetorical analysis introduction should present the text being analyzed and your thesis statement. Also, each body paragraph should focus on a specific rhetorical strategy or element by providing evidence and analysis.

You’ll need to create a rhetorical analysis conclusion by summarizing your main points and restating the significance of your analysis. Make sure you summarize the main points in a way that is easy to understand. Also, leave the reader with a few final thoughts you want them to take away from the academic writing.

A person writing with a blue pen in a black notebook.

Use Textual Evidence

Support your analysis with direct quotes and detailed examples from the text. When citing evidence, explain how it illustrates the rhetorical strategy being discussed and its effect on the audience. Additionally, ensure that each piece of evidence is relevant and strengthens your overall argument.

However, don’t add too many direct quotes since it can clutter the flow and feel of the essay. Instead, select a few quotes that allow you to convey the key concepts of the literature piece. Generally, it’s a good idea to focus on a few key concepts rather than covering many in a shallow fashion.

Proofread and Revise

Carefully proofread your essay for grammatical and structural errors. Also, ensure that your analysis is coherent and logically organized. Revising allows you to refine your arguments, improve clarity, and ensure that your essay effectively communicates your analysis.

Furthermore, you may want to use tools that help you proofread and write a good rhetorical analysis essay. They can help you with aspects of the writing process, such as creating a clear thesis statement and logical reasoning.

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Contextual Analysis

You can place the text within its broader context. This means discussing the historical, cultural, or social background that influences the text. Also, understanding the context can provide deeper insights into the rhetorical choices made by the author and how they resonate with the audience.

Maintain an Analytical Tone

Write in an objective and analytical tone for the best results. Avoid summarizing the text and instead focus on analyzing how the rhetorical strategies contribute to the author’s purpose. You’ll need to be critical and insightful, which shows a deep understanding of the text’s rhetorical techniques and their impact.

Are you unsure of how to strike the right analytical tone? Then it’s a good idea to look at different examples to learn the best practices. For example, you can look at a rhetorical analysis introduction example to get going.

 Two men sitting at a wooden table outdoors while working.

How To Start a Rhetorical Analysis Essay: Examples To Help You

Do you want to know how to start a rhetorical analysis essay? We’ll now cover the basics of how you can start to get the best results. This ensures that you hit the ground running and finish the project in time for the deadline.

Here’s the step-by-step process about how to start a rhetorical analysis essay with an example to show you how it’s done:

  • Understand the purpose: The goal of a rhetorical analysis essay is to examine how an author or speaker uses rhetoric to persuade, inform, or entertain an audience. For example, in analyzing Martin Luther King Jr.’s “I have a dream” speech, you would explore how King used rhetorical strategies to advocate for civil rights and inspire action.
  • Read and annotate the text: Carefully read the text you are analyzing. Also, annotate key passages and note examples of rhetorical devices such as ethos, pathos, logos, diction, syntax, and imagery. For instance, you might highlight King’s use of metaphors like “the manacles of segregation and the chains of discrimination.”
  • Formulate a thesis statement: Develop a clear thesis that presents your main argument about how the text uses rhetoric. For example, Martin Luther King Jr. effectively uses ethos, pathos, and logos to inspire his audience to pursue racial equality.

A girl sitting on a desk and writing in a notepad with a laptop in front of her.

How To Write a Rhetorical Analysis Essay: Factors To Consider

You may need to look at many different examples to craft the best essay for your assignment. This ensures that you can figure out what works to get top marks. However, you shouldn’t directly copy from the example you come across. Instead, use them for inspiration to write an essay with a great writing flow that’s unique.

Here are the top things to consider when looking at a rhetorical analysis essay:

  • Thesis statement example: Pay attention to the thesis statement example to better understand the type of issues you may need to address. This allows you to craft your own statement, which makes for a good topic to tackle.
  • Analytical depth: Evaluate the depth of analysis in explaining how rhetorical strategies contribute to the text’s purpose. That’s because a strong essay goes beyond surface-level observations to provide insightful commentary on the effectiveness of these strategies.
  • Logical organization: Check for a clear and logical structure, with each paragraph focusing on a specific aspect of the analysis. The organization should help guide the reader through the argument in a coherent and systematic way. You can emulate this organizational structure to improve the readability of your own essay.
  • Conclusive summary: Look for a strong conclusion that summarizes the main points and reiterates the significance of the analysis. Furthermore, the conclusion should tie together the essay’s arguments and reflect on the overall impact of the rhetorical strategies.

AP Lang Rhetorical Analysis Essay Example

To write an AP Lang rhetorical analysis essay, start by carefully reading the text and identifying the author’s purpose, audience, and main argument. You’ll need to begin your essay with an introduction that includes the title, author, and context of the text. Also, don’t forget about the clear thesis statement.

In the body paragraphs, focus on specific rhetorical strategies such as ethos, pathos, and logos. you’ll also need to focus on using ethos, pathos, and logos, which we covered above.

Maintain an objective and analytical tone throughout your essay. You can achieve this by organizing your paragraphs logically, with each focusing on a different strategy or element.

Finally, conclude by summarizing your main points and reiterating the significance of the rhetorical strategies in achieving the author’s purpose. Make sure to proofread your essay for clarity and coherence to ensure a polished final piece. If you are unsure of how to structure your essay, you can always check out AP Lang rhetorical analysis essay examples online .

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Frequently Asked Questions

What should i include in a rhetorical analysis essay introduction.

The introduction to the rhetorical analysis essay should provide background information on the text. This includes the author, title, and context. Also, it should present the purpose of the rhetorical analysis and your thesis statement.

Make sure that the thesis briefly mentions the main rhetorical strategies you will discuss to guide the reader on what to expect in the essay body. You’ll get better at doing this with practice and keep it brief.

How do I analyze ethos in a rhetorical analysis essay?

To analyze ethos in a rhetorical analysis essay, you need to evaluate how the author establishes credibility and authority. Look for references to their qualifications, experience, or reputation. Additionally, consider the tone and language used to build trust and rapport with the audience.

Discuss how these elements contribute to the overall persuasiveness of the text, which means you’ll need to read it in detail. It’s handy to make notes with regard to ethos evaluation as you work on the project.

How do I analyze logos in a rhetorical analysis essay?

To analyze logos in a rhetorical analysis essay, focus on the logical structure and evidence presented in the text. Also, identify examples of facts, statistics, logical arguments, and reasoning used to support the author’s claims.

You’ll also need to evaluate the clarity and coherence of these arguments and how they contribute to the overall persuasiveness of the text. This latter part is more tricky and takes practice before you can get it right.

What are common mistakes to avoid when writing a rhetorical analysis essay?

Common mistakes to avoid when writing a rhetorical analysis essay include summarizing the text instead of analyzing it. This is not the point of the content, and you need to avoid doing this since it can result in a low grade.

Furthermore, you need to avoid neglecting to support claims with evidence and failing to address the effectiveness of rhetorical strategies. Also, avoid focusing too much on one type of appeal (ethos, pathos, or logos) to the detriment of others.

Can I use a first-person perspective in a rhetorical analysis essay?

While rhetorical analysis essays are typically written in the third person to maintain an objective tone, there are instances where a first-person perspective might be appropriate. However, it is essential to use it sparingly and ensure that the focus remains on the text and its rhetorical strategies.

You may want to look at a rhetorical analysis essay example that uses the first person to learn. You can use your findings to improve the quality of your essay and make sure you strike the right balance.

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Use Smodin AI To Write Your Rhetorical Analysis Essay

The best practices in this article will help you create a high-quality rhetorical analysis essay. Therefore, you can get top marks in your class or improve on your personal best. You’ll see that there’s a method to the madness, such as following the right structure.

Now that you know how to write a rhetorical analysis essay, you can begin the process. Make sure that you remember the rules about ethos, logos, and pathos to write the best content. This will also help you craft the introduction, body paragraphs, and conclusion sections.

Do you still need help with your visual rhetorical analysis essay? Then you can use Smodin AI to improve the overall quality of your essay. The tool can proofread your work or help generate text that meets your exact requirements.

So what are you waiting for? Give Smodin AI a try today and craft top-quality essays!

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‌How to Title an Essay with Literary Analysis Examples

Kori Morgan

How to Write a Controlling Idea Essay

You may have spent hours brainstorming your thesis, searching for quotations and polishing your final draft, but a good title can make the difference between someone reading your literary essay and tossing it aside. Good literary essay titles not only capture your reader's interest, but they also preview the argument you'll be making in the paper itself. They capture the central idea that is presented in your work, and entice the viewer to read. Creativity, humor and innovative plays on the work you're writing about can transform a dull title into one that piques your audience's curiosity.

Include the Subject and Focus

Your title should not just name the literary work that is the ​ subject ​ of your essay but also describe its ​ focus ​, the target idea, literary device or theme that the piece explores. This is sometimes referred to as a "working title" as well, since it focuses heavily on the main part of your essay, and can remind you of your focus as you read. In an essay about morality in "To Kill a Mockingbird," for example, Harper Lee's novel would be the subject of the paper, while morality would be the essay's focus. Including the phrase "Morality in 'To Kill a Mockingbird' " somewhere in your title would clearly indicate to audiences what themes your essay will deal with. This is a more basic example of an essay title, but effective in most all cases.

Link Two Ideas With a Colon

While including the subject and focus in the title gives a good summary of your essay topic, it's not enough to pull readers in. Using a colon to punctuate the subject with a catchy explanation of the focus can not only add an air of professionalism to your paper but also give a more in-depth, eye-catching preview of your topic for readers. An essay about Holden Caulfield's painful transition to adulthood, for example, might be titled "The Precarious Edge of the Cliff: Loss of Innocence in J.D. Salinger's 'The Catcher in the Rye.' "

This title choice also allows you to present two ideas that are key parts of your essay, if you choose to. Maybe you can't decide on just one, because both are equally important. This choice would be a good tool for featuring both ideas and connecting them to each other. Displaying a longer, more developed essay title, can also give you the freedom to discuss these ideas in your essay with more detail since they are featured in the title.

Include a Quotation from the Work

Sometimes, a quotation from the book can provide inspiration for your essay's title. Try adding a brief, snappy portion of this quote to your title's focus statement. For example, the title for an essay about mother-daughter relationships in Flannery O'Connor's short stories might borrow from a quote in the story "Good Country People," in which the central character, Hulga, tells her overbearing, critical mother, "If you want me, here I am -- like I am." The title of this essay might read, "Like I Am: Mother-Daughter Dysfunction in Flannery O'Connor's Short Stories."

Use Wordplay

While the tone of your literary essay should ultimately be professional and credible, using puns or humor to play off an aspect of the title can be a friendly way to entice your audience to read further. For example, an essay about the symbolic villages of East and West Egg in "The Great Gatsby" might be titled "The Eggs Came First: Settings as Symbols in F. Scott Fitzgerald's 'The Great Gatsby.' "

You can be assured your teacher, or whoever is viewing your paper, is going to sift through many boring and unoriginal essay titles, so making sure that yours will pop is important.

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Kori Morgan holds a Bachelor of Arts in professional writing and a Master of Fine Arts in creative writing and has been crafting online and print educational materials since 2006. She taught creative writing and composition at West Virginia University and the University of Akron and her fiction, poetry and essays have appeared in numerous literary journals.

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Rhetorical Analysis

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Almost every text makes an argument. Rhetorical analysis is the process of evaluating elements of a text and determining how those elements impact the success or failure of that argument. Often rhetorical analyses address written arguments, but visual, oral, or other kinds of “texts” can also be analyzed. 

Rhetorical Features—What to Analyze

Asking the right questions about how a text is constructed will help you determine the focus of your rhetorical analysis. A good rhetorical analysis does not try to address every element of a text; discuss just those aspects with the greatest [positive or negative] impact on the text’s effectiveness. 

The Rhetorical Situation

Remember that no text exists in a vacuum. The rhetorical situation of a text refers to the context in which it is written and read, the audience to whom it is directed, and the purpose of the writer. 

The Rhetorical Appeals

A writer makes many strategic decisions when attempting to persuade an audience. Considering the following rhetorical appeals will help you understand some of these strategies and their effect on an argument. Generally, writers should incorporate a variety of different rhetorical appeals rather than relying on only one kind. 

Ethos (appeal to the writer’s credibility)

  • What is the writer’s purpose (to argue, explain, teach, defend, call to action, etc.)?
  • Do you trust the writer? Why?
  • Is the writer an authority on the subject? What credentials does the writer have?
  • Does the writer address other viewpoints?
  • How does the writer’s word choice or tone affect how you view the writer?

Pathos (appeal to emotion or to an audience’s values or beliefs)

  • Who is the target audience for the argument?
  • How is the writer trying to make the audience feel (i.e., sad, happy, angry, guilty)?
  • Is the writer making any assumptions about the background, knowledge, values, etc. of the audience?

Logos (appeal to logic)

  • Is the writer’s evidence relevant to the purpose of the argument? Is the evidence current (if applicable)? Does the writer use a variety of sources to support the argument?
  • What kind of evidence is used (i.e., expert testimony, statistics, proven facts)?
  • Do the writer’s points build logically upon each other?
  • Where in the text is the main argument stated? How does that placement affect the success of the argument?
  • Does the writer’s thesis make that purpose clear?

Kairos (appeal to timeliness)

  • When was the argument originally presented?
  • Where was the argument originally presented?
  • What circumstances may have motivated the argument?
  • Does the particular time or situation in which this text is written make it more compelling or persuasive?
  • What would an audience at this particular time understand about this argument?

Writing a Rhetorical Analysis Essay

No matter the kind of text you are analyzing, remember that the text’s subject matter is never the focus of a rhetorical analysis. The most common error writers make when writing rhetorical analyses is to address the topic or opinion expressed by an author instead of focusing on how that author constructs an argument.

You must read and study a text critically in order to distinguish its rhetorical elements and strategies from its content or message. By identifying and understanding how audiences are persuaded, you become more proficient at constructing your own arguments and in resisting faulty arguments made by others.

A thesis for a rhetorical analysis does not address the content of the writer’s argument. Instead, the thesis should be a statement about specific rhetorical strategies the writer uses and whether or not they make a convincing argument.

Incorrect: Smith’s editorial promotes the establishment of more green space in the Atlanta area through the planting of more trees along major roads.

This statement is summarizing the meaning and purpose of Smith’s writing rather than making an argument about how – and how effectively – Smith presents and defends his position.

Correct: Through the use of vivid description and testimony from affected citizens, Smith makes a powerful argument for establishing more green space in the Atlanta area.

Correct: Although Smith’s editorial includes vivid descriptions of the destruction of green space in the Atlanta area, his argument will not convince his readers because his claim is not backed up with factual evidence.

These statements are both focused on how Smith argues, and both make a claim about the effectiveness of his argument that can be defended throughout the paper with examples from Smith’s text.

Introduction

The introduction should name the author and the title of the work you are analyzing. Providing any relevant background information about the text and state your thesis (see above). Resist the urge to delve into the topic of the text and stay focused on the rhetorical strategies being used.

Summary of argument

Include a short summary of the argument you are analyzing so readers not familiar with the text can understand your claims and have context for the examples you provide.

The body of your essay discusses and evaluates the rhetorical strategies (elements of the rhetorical situation and rhetorical appeals – see above) that make the argument effective or not. Be certain to provide specific examples from the text for each strategy you discuss and focus on those strategies that are most important to the text you are analyzing. Your essay should follow a logical organization plan that your reader can easily follow.

Go beyond restating your thesis; comment on the effect or significance of the entire essay. Make a statement about how important rhetorical strategies are in determining the effectiveness of an argument or text.

Analyzing Visual Arguments

The same rhetorical elements and appeals used to analyze written texts also apply to visual arguments. Additionally, analyzing a visual text requires an understanding of how design elements work together to create certain persuasive effects (or not). Consider how elements such as image selection, color, use of space, graphics, layout, or typeface influence an audience’s reaction to the argument that the visual was designed to convey.

This material was developed by the KSU Writing Center and is licensed under a  Creative Commons Attribution 4.0 International License . All materials created by the KSU Writing Center are free to use and can be adopted, remixed, and shared at will as long as the materials are attributed. Please keep this information on materials you adapt or adopt for attribution purposes. 

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Home — Essay Types — Rhetorical Analysis Essay

Rhetorical Analysis Essay Examples

How to choose the best rhetorical analysis topic.

Choosing the best topic for a rhetorical analysis essay is a crucial step that sets the stage for insightful and engaging writing. This process demands a thoughtful consideration of various factors to ensure that your essay not only demonstrates your analytical skills but also captivates your audience. Here's a more detailed guide to navigating this selection process, ensuring you pick a topic that is both meaningful and manageable.

Interest and Relevance

Begin by identifying topics that spark your interest or passion. Writing about something you find intriguing naturally leads to a more engaging and enthusiastic analysis. Furthermore, consider the relevance of the topic to current events or societal issues. Topics that touch on contemporary debates or ongoing cultural conversations tend to resonate more with readers and provide a richer ground for analysis.

Availability of Sources

Ensure there is enough material available to support your analysis. This could include speeches, texts, advertisements, or any media content that is rich in rhetorical strategies. A topic with ample sources allows for a deeper dive into various rhetorical techniques and their effectiveness.

Scope and Complexity

Choose a topic with a manageable scope. It should be neither too broad that it becomes overwhelming to cover in detail nor too narrow that it lacks sufficient content for analysis. The complexity of the topic should match your ability to dissect and understand the rhetorical strategies employed.

Impact on Society

Consider topics that have had a significant impact on society. Analyzing how rhetoric has influenced public opinion, shaped political discourse, or contributed to cultural shifts can provide insightful perspectives on the power of effective communication.

Originality

Strive for originality in your topic selection. While it's helpful to review examples of rhetorical essays or rhetorical analysis essay examples, choosing a unique angle or a less commonly analyzed text can make your essay stand out. This approach not only showcases your creativity but also your ability to apply analytical skills to new and diverse materials.

Audience Engagement

Think about your potential audience and select a topic that would engage them. Understanding your audience's interests and background can help tailor your analysis in a way that is both accessible and compelling.

🔥 30 Hot Rhetorical Analysis Essay Titles in 2024

The year 2024 is ripe with opportunities for rhetorical analysis, from political speeches addressing global challenges to influential social media campaigns reshaping public opinion. These topics not only reflect current trends but also offer a deep well of rhetorical techniques worth exploring.

  • Analyzing the Rhetoric of Climate Change in Political Speeches
  • The Power of Social Media Influencers: A Rhetorical Analysis
  • Rhetorical Strategies in "The Future We Choose" by Christiana Figueres and Tom Rivett-Carnac
  • "Why We Can't Wait" by Martin Luther King Jr.: A Rhetorical Examination
  • Dissecting the Appeals in Greta Thunberg's UN Speech
  • The Rhetoric of Hope in Barack Obama's "Yes We Can" Speech
  • Persuasion Techniques in Apple's Product Launches
  • "The Danger of a Single Story" by Chimamanda Ngozi Adichie: A Rhetorical Analysis
  • Rhetorical Devices in "Letter from Birmingham Jail"
  • Analysis of Rhetorical Strategies in "Lean In" by Sheryl Sandberg
  • Elon Musk's Vision for the Future: A Rhetorical Review
  • Rhetorical Elements in the #MeToo Movement Speeches
  • "A Time for Choosing" by Ronald Reagan: Rhetorical Analysis
  • The Art of Persuasion in Winston Churchill's War Speeches
  • Analyzing the Appeal in Malala Yousafzai's Nobel Prize Lecture

👍 10 Good Titles for Rhetorical Analysis Essays

A good rhetorical analysis essay title promises an insightful exploration of persuasive communication techniques. These topics are selected for their significant cultural, political, or social impact, providing a rich basis for analysis.

  • "I Have a Dream" Rhetorical Analysis
  • Analyzing the Pathos in "The Diary of Anne Frank"
  • Ethos, Pathos, and Logos in "The Audacity of Hope" by Barack Obama
  • A Rhetorical Examination of "The Bell Jar" by Sylvia Plath
  • The Power of Language in "Persepolis" by Marjane Satrapi
  • Rhetorical Strategies in "The Bluest Eye" by Toni Morrison
  • Dissecting the Appeals in "Silent Spring" by Rachel Carson
  • "The Feminine Mystique" by Betty Friedan: A Rhetorical Critique
  • The Persuasive Language of "The Fire Next Time" by James Baldwin
  • Rhetorical Devices in "We Should All Be Feminists" by Chimamanda Ngozi Adichie

🎯 10 Easy Rhetorical Analysis Essay Topics

For those new to rhetorical analysis or looking for more straightforward subjects, these topics offer a gentler introduction. They focus on popular media and public campaigns, where rhetorical strategies are both prominent and accessible to beginners.

  • Rhetorical Techniques in Super Bowl Commercials
  • Analyzing Rhetoric in Viral TED Talks
  • The Persuasive Power of Instagram Campaigns
  • Rhetoric in the "Share a Coke" Campaign
  • Speech Analysis: Steve Jobs' Stanford Commencement Address
  • Rhetorical Strategies in Movie Trailers
  • The Art of Persuasion in Children's Advertising
  • Rhetorical Elements in Presidential Inauguration Speeches
  • The Use of Pathos in Animal Rights Campaigns
  • Ethos, Logos, and Pathos in Health Awareness PSAs

🏫 Popular Rhetorical Analysis Essay Topics for College

College students can deepen their analytical skills by exploring these popular rhetorical analysis topics. They span a range of interests, from literature and advertising to social movements and media, reflecting the diverse ways rhetoric shapes our world.

  • The Rhetoric of American Dream in Modern Literature
  • Gender Roles and Rhetoric in 21st-Century Advertising
  • The Evolution of Rhetorical Strategies in Social Movements
  • Rhetorical Analysis of News Media's Coverage on Climate Change
  • The Use of Rhetoric in Legalizing Marijuana Debates
  • Ethical Persuasion Techniques in Non-Profit Organizations
  • The Influence of Rhetoric in Fashion Industry Marketing
  • Analyzing Rhetorical Appeals in Documentary Films
  • The Role of Rhetoric in Video Game Narratives
  • The Power of Rhetorical Questions in Political Discourse

💡 Insightful Speech Ideas for Rhetorical Analysis Topics

Speeches have long been a goldmine for rhetorical analysis, offering a direct insight into the speaker's persuasive techniques. These topics cover a range of speeches, from historical milestones to contemporary talks, each providing a unique perspective on effective rhetoric.

  • The Rhetorical Impact of "The Gettysburg Address"
  • Rhetorical Devices in "The Declaration of Independence"
  • Analyzing the Persuasive Techniques in Emma Watson's UN Speech for HeForShe
  • The Use of Rhetoric in Historic Farewell Addresses
  • Rhetorical Strategies in Nobel Peace Prize Acceptance Speeches
  • The Art of Rhetoric in Valedictorian Speeches
  • "Abigail Adams' Letter to John Quincy Adams
  • The Role of Ethos in Human Rights Advocacy Speeches
  • Pathos and Logos in Environmental Activist Speeches
  • Rhetorical Techniques in Award Acceptance Speeches

Each section offers a curated list of topics designed to spark interest and inspire deep analytical thought. Whether you're drawn to contemporary issues or historical speeches, these topics serve as a starting point for a compelling rhetorical analysis essay.

Crafting a rhetorical analysis essay involves dissecting how a writer or speaker uses words to influence an audience, focusing on the effectiveness and techniques rather than the content itself. This guide delves into the art of writing a compelling rhetorical essay, incorporating examples of rhetorical essays to illustrate key points.

What is a Rhetorical Analysis Essay

A rhetorical analysis essay dives deep into the artistry behind an author’s method of communication, scrutinizing the deliberate choice of words, structure, and overall rhetorical techniques used to sway or enlighten the audience. Unlike typical essays that might argue for or against the author’s position, a rhetorical essay takes a step back, focusing purely on the craftsmanship of the argument itself. How does the author appeal to the audience? What strategies are employed to make their message resonate more deeply or convincingly? This analytical approach is invaluable in academic environments, pushing students to not only observe and report but to critically evaluate the effectiveness of communication strategies. Doing so, sharpens critical thinking and analytical skills, equipping students with the ability to dissect complex arguments and understand the underlying mechanics of persuasive writing.

How to Write a Rhetorical Analysis

Writing a successful rhetorical analysis essay begins with thoroughly reading and understanding the text in question. Identify the author’s purpose, target audience, and the strategies used to achieve their goals. Highlighting direct quotes and examples of rhetorical essays can serve as a solid foundation for your analysis. This process allows you to dissect the text meticulously, revealing the nuances of the author’s strategies. Here’s a breakdown of the main points to consider when crafting your essay:

  • Thorough Reading : Start with a comprehensive reading of the text. Pay close attention to its overall structure, the tone of the writing, and the main themes presented. This initial step is crucial for gaining a deep understanding of the material you will analyze.
  • Identify the Purpose : Every text is written with a specific purpose in mind. Determine what the author intends to achieve. Are they trying to persuade, inform, entertain, or provoke thought? Understanding the purpose is key to analyzing the rhetorical strategies employed.
  • Understand the Audience : Who is the target audience of the text? Identifying the audience is essential because the rhetorical techniques used by the author are often tailored to the values, beliefs, or interests of this group. Knowing the audience helps in evaluating the effectiveness of these strategies.
  • Analyze the Strategies : Break down the specific strategies the author uses to reach their audience and fulfill their purpose. Look for examples of ethos (credibility), pathos (emotional appeal), and logos (logical argument) within the text. Each of these appeals plays a crucial role in persuasion and should be carefully examined.
  • Use Direct Quotes : Incorporate direct quotes from the text to support your analysis. These quotes serve as concrete evidence of the rhetorical strategies you identify. They also help to substantiate your claims about how the author’s choices impact the overall effectiveness of the text.

Following these points ensures a structured and comprehensive approach to writing a rhetorical analysis essay, enabling you to deliver a critique that is both insightful and substantiated.

As you craft your rhetorical analysis essay, incorporating cause-and-effect essay topics that challenge your analytical skills can significantly enhance your argumentation and understanding of the rhetorical strategies employed in your primary texts, leading to a more comprehensive and insightful analysis.

How to Structure a Rhetorical Analysis Essay

Structuring a rhetorical analysis essay follows a conventional essay format but with a focus on analysis rather than exposition. It typically includes an introduction that presents the text being analyzed, a thesis statement that outlines the main argument or findings, body paragraphs that dissect various rhetorical strategies, and a conclusion that summarizes the analysis and discusses the impact or importance of the rhetorical strategies used.

Infographic Effective Paragraph Structure for Rhetorical Essay

Major Rhetorical Elements

Understanding and identifying rhetorical elements are crucial. These include the rhetorical situation (author, audience, purpose), use of rhetorical appeals, and stylistic choices (language, tone, structure). A rhetorical analysis essay sample can show how these elements interact within a text.

Rhetorical appeals are strategies authors use to persuade their audience, including ethos, pathos, and logos.

  • Ethos  refers to the credibility or ethical appeal the writer establishes, convincing the audience of their reliability or authority on the subject matter.
  • Pathos appeals to the audience’s emotions, seeking to evoke feelings that support the author’s argument.
  • Logos involves logical reasoning, where the author uses facts, statistics, or logical arguments to appeal to the audience’s rationality.

Text and Context

Delving into the context surrounding a text enriches your rhetorical analysis, shedding light on the nuances that might affect its interpretation and impact. Historical conditions at the time of writing can reveal why certain rhetorical strategies were employed or why the text resonated with its audience in a particular way.

Social norms and values inform the ethos and pathos appeals, as what is considered credible or emotionally stirring can vary widely across different societies and eras. P

Political climate plays a crucial role too; a text might be responding to, challenging, or supporting prevailing political ideologies or policies. Understanding these layers of context allows you to not only analyze the text on a surface level but also to appreciate the depth and complexity of its rhetorical strategies.

This comprehensive approach adds a rich dimension to your analysis, offering a more nuanced view of the text’s persuasive power and its place within a broader historical, social, a

Claims, Supports, and Warrants

Identify the author’s main claims, the evidence or support provided, and the warrants, which are the underlying assumptions that connect the support to the claims.

Identifying the author’s main claims, the evidence or support provided, and the warrants—those underlying assumptions linking the evidence to the claims—is critical. These elements form the backbone of the argument, showcasing how the author constructs a logical, persuasive case. Unpacking these components reveals the argument’s strength and its persuasive appeal, offering insights into the author’s rhetorical skill and the argument’s potential impact on the audience.

Rhetorical Analysis Essay Outline

An outline organizes your thoughts and ensures your essay is coherent and focused.

  • Analyzing the Text. Begin with an in-depth examination of the text, noting the rhetorical strategies used.
  • Rhetorical Analysis Introduction. Introduce the text and provide background information. State your thesis, summarizing your main analytical points.
  • Rhetorical Analysis Body Paragraph. Each body paragraph should focus on a single rhetorical strategy, providing examples and explaining its effectiveness.
  • Rhetorical Analysis Conclusion. Conclude by summarizing your analysis and reflecting on the significance of the rhetorical strategies used, possibly considering their broader implications.

Including a rhetorical analysis essay sample  can significantly enhance understanding by demonstrating how to apply theoretical concepts in a practical context. For instance, analyzing a well-known speech, such as Martin Luther King Jr.’s “I Have a Dream,” could serve as an excellent example of rhetorical analysis. In this case, the essay might explore how King uses ethos to establish his credibility as a leader in the civil rights movement, pathos to evoke a deep emotional response from his audience, and logos to present logical arguments for racial equality and justice.

Another topic that could serve as a rhetorical analysis essay example is an analysis of a key advertising campaign by a famous brand, such as Nike’s “Just Do It” campaign. This example would illustrate how the company uses various rhetorical strategies to appeal to its target audience, motivate them, and ultimately persuade them to purchase their products.

A third example could be a detailed examination of an influential op-ed piece from a major newspaper, analyzing how the author constructs their argument to persuade readers on a controversial issue. This rhetorical essay example would delve into the use of evidence, the appeal to the readers’ values and beliefs, and the structure of the argument to maximize its persuasive impact.

By exploring these topics, readers can gain a clearer understanding of how to identify and analyze the rhetorical strategies used in different types of texts. These examples of rhetorical essays highlight the importance of context, audience, and purpose in shaping effective communication, providing valuable lessons for anyone looking to improve their analytical and persuasive writing skills.

5 Rhetorical Analysis Essay Tips

  • Always keep the rhetorical situation in mind. This means considering the relationship between the speaker, the audience, and the message to fully understand the effectiveness of the rhetorical strategies used.
  • Use direct quotes as evidence. Incorporating quotes directly from the text not only provides solid backing for your analysis but also demonstrates a precise understanding of the source material.
  • Avoid summarizing the text; focus on analysis.  While a summary can provide context, the primary goal is to delve into how the text works rhetorically, examining the strategies and their impact rather than recounting the content.
  • Be clear and concise in your argumentation.  Clarity and brevity ensure that your analysis is accessible and straightforward, making your arguments stronger and more persuasive to the reader.
  • Proofread for clarity and coherence.  A thorough review of your essay can help eliminate errors and ensure that your analysis flows logically from one point to the next, enhancing the overall quality of your work.

While delving into the intricacies of rhetorical analysis essays, embedding exploratory essays that break down complex issues within your study can provide a multifaceted approach to your analysis, offering a deeper understanding of the text’s persuasive techniques and the broader implications of its arguments.

Final Words

In conclusion, mastering the art of writing a rhetorical analysis essay not only sharpens your critical thinking and analytical skills but also enhances your ability to engage deeply with various forms of communication. The use of examples of rhetorical essays plays a pivotal role in this learning process, serving as illuminating guides that showcase the application of theoretical concepts in real-world texts. By examining rhetorical essay examples, you gain valuable insights into effective analytical techniques, understanding not just the ‘what’ but the ‘how’ and ‘why’ behind rhetorical strategies.

We strongly encourage you to explore rhetorical analysis essay examples on our website. These resources can significantly aid in developing your analytical prowess, offering a diverse range of texts and contexts to study and learn from. These samples provide practical insights and inspiration for your writing.

Remember, every rhetorical analysis essay sample is an opportunity to delve into the intricacies of rhetorical communication, enhancing your appreciation for the subtleties of argumentation and persuasion. As you explore these examples on our website, you’re not just preparing to write your next essay; you’re building a foundation for more effective communication and critical engagement with the world around you. So, take this chance to enrich your understanding and skills in rhetorical analysis by reviewing the wealth of examples we have made available for you.

The Rhetorical Mastery of Martin Luther King Jr.

Introduction Martin Luther King Jr., one of the most influential figures in American history, is celebrated not only for his leadership in the Civil Rights Movement but also for his extraordinary rhetorical skills. His speeches, particularly the iconic “I Have a Dream” speech, are masterclasses…

The Rhetoric of Forensic Science: An Analytical Perspective

Introduction Forensic science has become a cornerstone of modern criminal investigations, permeating both real-world law enforcement and popular media. The field’s reliance on scientific principles to uncover truths in criminal cases has not only advanced the criminal justice system but also captivated the public imagination….

Rhetorical Analysis of Queen Elizabeth I’s Speech to the Troops at Tilbury

Introduction Queen Elizabeth I’s speech to the troops at Tilbury in 1588 stands as one of the most iconic moments in English history. Delivered amidst the threat of the Spanish Armada, the speech is celebrated not only for its historical significance but also for its…

Rhetorical Analysis of Judy Brady’s “I Want a Wife”

Introduction Judy Brady’s essay “I Want a Wife” first appeared in Ms. Magazine in 1971 and has since been regarded as an iconic piece of feminist literature. The essay is a satirical critique of the traditional roles and expectations of wives in a patriarchal society….

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Rhetorical Analysis of JFK’s Inaugural Speech

John F. Kennedy’s inaugural address is one of the most memorable speeches in American history. Delivered on January 20, 1961, it is renowned for its powerful rhetoric and its call to action for the American people and the world at large. This essay aims to…

Rhetorical Analysis of A Literature Place

Introduction In literature, places are not merely settings but are imbued with symbolic meanings that enhance the narrative and deepen the reader’s understanding of the themes. F. Scott Fitzgerald’s “The Great Gatsby” is a quintessential example of this literary technique. Among the various settings in…

Rhetorical Analysis No Longer A Dream

Introduction Rhetorical analysis, once perceived as an esoteric endeavor reserved for literary scholars and orators, has evolved into an indispensable tool across disciplines. In today’s multifaceted world, the ability to dissect and understand the mechanisms of persuasion is no longer a dream but a necessity….

Persuasive Strategies in the Allstate “Mayhem” Ad Campaign

Advertising has always been an art form that combines creativity with persuasive techniques to influence consumer behavior. Among the plethora of advertising campaigns, Allstate’s “Mayhem” series stands out for its unique blend of humor, fear, and practicality. This essay seeks to conduct a rhetorical analysis…

A Rhetorical Analysis of The Best Speech

Introduction The art of public speaking has long been revered as one of the most influential tools for shaping opinions, inspiring action, and fostering societal change. Among the pantheon of great orations, one speech often stands out as exemplary in its rhetorical prowess. This essay…

A Rhetorical Analysis of Jim Carrey’s Speech

Introduction Jim Carrey, a name synonymous with comedy and film, delivered a profound and inspirational commencement speech at Maharishi University of Management in 2014. His address, filled with humor, wisdom, and personal anecdotes, transcended the typical celebrity speech, resonating deeply with the graduating class and…

What is a rhetorical essay?

Rhetorical essay writing is quite challenging since it is necessary to provide an explanation of how an author uses words to have an impact on the target audience. In most cases, rhetorical essay examples represent an already existing set of ideas where an author has provided a certain writing style. The topics of rhetorical writing will vary from the dangers of smoking to the role of teachers in the classroom.

How to write rhetorical essays?

Start your essay with an analysis of the content that you work with. Once a certain argumentation is studied, analyze how a certain verbal effect has been achieved. See our free rhetorical analysis essay as a reference to see how the ethos, logos, and pathos elements are analyzed by citing parts of the original text. Do not give an opinion regarding the content itself but focus on the rhetoric alone.

What’s the goal of a rhetorical analysis?

The goal of a rhetorical analysis is to examine how an author or speaker persuades their audience using various rhetorical strategies and techniques. It involves identifying the purpose, audience, context, and methods of communication to evaluate the effectiveness of the argument.

What are logos, ethos, and pathos?

Logos refers to logical appeal or reasoning, ethos to the speaker's credibility or trustworthiness, and pathos to emotional appeal. These are the three pillars of persuasion identified by Aristotle, used to persuade and influence an audience's beliefs or actions.

What are claims, supports, and warrants?

Claims are statements or assertions that the writer or speaker wants the audience to accept. Supports are the evidence or reasons provided to back up those claims. Warrants are the underlying assumptions or principles that connect the supports to the claims, often implicitly, making the argument coherent and persuasive.

What is the “rhetorical triangle”?

The rhetorical triangle is a model that outlines three essential components of persuasive communication: ethos (credibility or ethical appeal), pathos (emotional appeal), and logos (logical appeal). These elements work together to influence an audience effectively.

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200 rhetorical analysis topics for students in 2023.

rhetorical analysis topics

The first thing to note when writing anything on rhetorical analysis is that the essay requires you having a wide and in-depth knowledge about the specific topic you’ll be basing your essay on. A good mastery of rhetorical essay topics entails the ability to write effectively.

Sometimes, the challenge looks like not knowing where to begin. But, understanding that a rhetorical analysis essay requires the writer to deeply and accurately analyze a piece of work and make a plausible argument with supporting evidence about it will give you an edge when crafting and choosing a topic.

However, rhetorical analysis topics are majorly predominant in topics associated with the arts but are also not limited to it. Topics can be based on literature, movies, billboards, popular culture, ads, speeches, and even ordinary human conversations.

Aside from understanding what rhetorical topics are, having ample information about any selected topic is crucial as it helps to develop sound rhetorical analysis ideas. Here are some topics you can base your rhetorical analysis essay topics on.

Rhetorical Essay Topics to Choose From

In any rhetorical essay, what the writer does is highlight a problem, carry out extensive analysis on the listed problem to make a strong-base argument on the subject matter.

A rhetorical essay isn’t complete without sound backup evidence to the highlighted problem. Carrying out an essay writing of this form requires you to have done thorough research on whatever you will be writing on.

Knowing how to choose smart topics for rhetorical analysis isn’t enough to write the essay, there must be the existence of extensively done research as this enables the writing to come fully alive. Rhetorical analysis topics list can look like.

  • Do social media encourage low productivity in young adults?
  • Rhetorical Analysis of Shonda Rhimes’s How to Get Away with Murder
  • Obama’s first presidential speech
  • A textual analysis of Hanya Yanagihara’s A Little Life
  • Analysis of Dove ’s beauty Ads over the last 5 years
  • A Feminist look at Virginia Woolf’s A Room of One’s Own
  • Importance of complex themes in American TV shows and Movies
  • Analysis of the Instagram aesthetics and what it entails
  • The role of symbolism in Literature and art piece
  • The work of representation in Popular Culture
  • TV shows: That’s what I Like and Here’s Why you should too
  • The implication of Horror movies on middle and preschoolers
  • Do Smartphones encourage low productivity in Young Adults or not?
  • The impact of Diversity representation in Hollywood
  • A cultural exploration of Beyoncé’s Lemonade
  • Madam CJ Walker, Diversity beauty-representation
  • Explicit sexual exploration: the Hip Hop culture
  • Purity culture an offspring of Rape culture
  • Social exploration of the movie adaptation of Les Misérables
  • Does Social media obscure reality or not?
  • Rhetorical analysis: Mom blogs and the role they play within the society
  • The Hidden Reality of Foodbanks in the American system
  • Welfare mom, bad mom?
  • Analyze the political implications of George Orwell’s Animal Farm
  • The unsettling effect of Dan Fogelman’s This Life
  • Homeschooling, the bane of many high school students.
  • The impacts of gaming on preschoolers
  • How PBS for Kids has changed the Parenting game
  • The Role of the Erotica: The poems by E. E Cummings
  • The absurdity of the Afterlife

More Topics on Rhetorical Analysis

There are varieties of different kinds of rhetorical analysis topics that it is unlikely that one can run out of ways to craft rhetorical analysis topics for any essay at all.

Since the majority of these rhetoric topics are mostly within the arts, there’s a wide range of sources and inspiration to draw your essay topic from. This is because art is an interesting field that keeps on giving.

These topics can be relevant for high school and for college students. Here are a handful of rhetorical analysis example topics to consider for rhetorical analysis.

  • A comparative analysis of non-fictional novels and fictional novels
  • Analysis: Obama’s Farewell speech
  • Rhetorical analysis of Charlotte Brontë’s Jane Eyre
  • The Failure of Charity, Classism, Victorian era, the folly of Individualism: Charles Dickens’s Oliver Twist .
  • Joseph Conrad’s Heart of Darkness and Joyce Cary’s Mister Johnson : an Anthropological exploration
  • The realism of 11th century Scotland and how it’s portrayed in William Shakespeare’s Macbeth
  • The Surrealism of the 20th-century art and Literary explorations with that era
  • F.Scott Fitzgerald’s The Great Gatsby and how it’s an indictment to the “American Dream”
  • Rhetorical Analysis of James Baldwin’s Giovanni’s Room and Another Country
  • Why Movie adaptations can never measure up to Books
  • The social and economic implications of Arthur Miller’s Death of a Salesman
  • The story of Leonardo da Vinci and the Monalisa painting
  • Painting, Artistry and how Paul Cézanne’s art interrogates the subject of late-blooming
  • What the use of mostly women for domestic Ads suggests
  • How new Hollywood producers and showrunners address the issue of inclusivity and diversity in TV.
  • What the use of the omniscient narrator in books suggests
  • The Monalisa painting: Why is it Talked about so much?
  • The rhetorical device in D.H Lawrence’s Lady Chatterley’s Lover
  • This is why best-seller books are called best-sellers
  • Why kids avoid watching the news at all cost
  • How the presence of social media impacts mental illness negatively
  • The Role of Tv and Popular in promoting Misogyny and Misogynoir
  • A call to Love: the recurring theme within James Baldwin’s works
  • How reality Tv shows obscure actual reality
  • How racism permeates Langston Hughes I, Too
  • What is the distinction between Symbolism and Imagery
  • The recurring effect of Misogyny in Malala Yousafzai’s real-life experiences
  • Why documentaries on Minimalism should be encouraged
  • Minimalism: a direct response to Late Capitalism
  • The wide distinction between Liberalism and NeoLiberalism

Rhetorical Situation Essay Topics for 2023

Before embarking on choosing any essay topic in a rhetorical situation, you must first understand the role of rhetoric in writing. Good rhetorical analysis essay topics aim to compel action through oral, written, visual, and sound forms. Rhetorical analysis compels the reader or the present audience to reassess their perspectives based on what you are saying or have written.

A good rhetorical analysis essay topic primarily seeks to capture the base attention of the reader or audience. One of the most common situations where rhetorics come in handy is in the political field.

However, rhetorical situation essays are impassioned, affective and are intended to capture the emotion of the reader or the audience; luring emotion is its basic and most tactical style for a call to action.

  • How the legislation on Birth Control pills has resulted in the untimely death of Women in rural areas
  • The rise of inflation and its resulting consequences in low-income homes
  • Was capitalism not okay enough? How the pandemic has displaced even more households
  • How does Popular Culture contribute to the continuous subjugation of women
  • Rape, teen pregnancy and the delegitimization of birth control pills: How they all conjure to control women’s bodies
  • Television is helping us understand the complexities of human lives
  • How the epidemic of drug abuse and its prevalence affects the lives of young Americans in the Deep South
  • Gun Control: Why we should pay attention to guns rather than women’s bodies
  • How lack of access and poverty is affecting homeschooling for young Americans
  • Paying low-income workers below minimum wage is a late capitalist concept
  • Gentrification: how it’s displacing people from their communities and homes
  • Capitalism is the main reason why millennials can’t afford to buy a house
  • The capitalist undertones of the “black to office” maximum
  • The Vernacular of Fatphobia in American Popular Culture
  • This is why America isn’t Post-racial
  • Myth: The Post-racial American Society
  • Why the rhetoric “The Future of Remote Work is Lonely” is a Myth
  • The Fatphobia of the American Wellness Culture
  • How Homeschooling is Demoralizing Teachers
  • Navigating various identities: the reality of the immigrant household
  • The Big lessons from Covid era: the diminishing returns of Hyper-productivity
  • What it means to be displaced within a Pandemic
  • Rhetorical Analysis of the Work Culture
  • The Unrealized myth of Self-care culture
  • The US Women as Social safety nets
  • Analysis of how Email became Work
  • What the Pandemic has taught workers about Unionism
  • The insidious nature of work culture and how it contributes to Burnouts
  • How Publishing is promoting Diversity and Inclusivity
  • Want it means to live within a pandemic as a low-income worker

30 Rhetorical Analysis Example Topics

The challenge that students often face when asked to write a rhetorical essay is the problem of how to craft a topic that best conveys their thoughts as well as that which they can grasp easily and have adequate available and accessible information on.

There are so many researchable ideas to write on; the hitch is often crafting your topic into something capable of inciting attention and encouraging conversations.

This is because, in rhetorics and persuasive writing, the rhetorical analysis topics for essay are also of crucial importance as much as the content. Here are some easy rhetorical analysis topics.

  • Why is Disneyland referred to as the Happiest Place on the Planet Earth
  • Why free Sanitary items is essential in every public space
  • The impact of Hip Hop in growing the Feminist Consciousness
  • Ted Talk: How it gives and encourages voices
  • Why Some blogs become Influential within a short period
  • The Myth of Consistency is Key
  • How Access is Key
  • How Shame culture emerged from Respectability Culture
  • Calling Survivors of Abuse Victims is Derogatory
  • How Speaking up exposes Survivors to more Harm
  • Analysis of Cancel Culture and Social Media Justice
  • The Importance of Commercials on Tv
  • How Commercials promote Falsehood
  • The impacts of Colorism and the Issue of Color Complex
  • A Room of One’s Own : The coming of Virginia Woolf before her time
  • A Rhetorical Analysis of Reality Tv
  • This is how Commercials can be more Relatable
  • How Relatability Tv impacts us
  • The importance of Inclusivity, Diversity, and Representation in Popular Culture
  • The Therapeutic effect of Representation
  • The Therapeutic effect of Yoga and Meditation
  • Why Low-income Workers should be exempted from Tax
  • The Ripple Effect of the Internet on Young Adults
  • Where the realistic depiction of Tv begins and ends
  • An Existential analytical approach to the works of Sylvia Path
  • The Rhetorical strategy in Frederick Douglas’ Memoir
  • Rhetoric as style in Martin Luther King Jr.’s I Have a Dream
  • Why the Bob Dylan Nobel Prize for Literature in 2016 was deserving
  • Award Culture is slowly Killing Creativity
  • A Historical approach to Geoffrey Chaucer’s The Canterbury Tales

Ideas on Rhetoric Research Paper Topics

Every writing within academia hinges on the effective use of rhetorical situation essay topics; this is because the basis of everything done within academia is to impact ideas through the use of language and this language is usually persuasive in nature even while it seeks to educate.

For university students, it’s most likely very rare that you can run away from rhetoric research paper topics during your school year, in fact, it’s a prerequisite while in school.

It comes in the form of assignments, research, and term papers. If you are looking for topics, there are a variety of good topics to write a rhetorical analysis on. Below is a list of rhetorical analysis assignment ideas.

  • An Analysis of the Rhetorical Device implored in Beowulf
  • A Case study of Contemporary Popular Culture
  • The political and social implications of 90’s Hip Hop
  • A Comparative Analysis of Tv shows and Movies
  • The Futility of the American Dream as explored in F.S Fitzgerald’s The Great Gatsby
  • The Symbolic exploration of “The Green Light” in The Great Gatsby
  • The Impact of Technological Innovation on American Student’s attention span
  • The Misogyny of the American Entertainment Industry
  • Structural Racism: The Mother of Gentrification
  • The Growing Concern of the Broken American Childcare System
  • The Triumph and the Bold Rhetorics employed in Diversity Tv
  • Restructuring: Why Diversity, Inclusivity, and Representation should be Championed
  • Purity Culture: A social construct that seeks to control women’s body
  • The representation distinction in the movie adaptation of Push and the book
  • A Comparative Analysis of Digital Literature and Traditional Literature
  • Innovation: The growing effects of Technological advancement
  • Late Capitalism: Self-care culture as a tool
  • The need for Inclusivity in the discussion of Beauty Culture
  • American Gun Culture and how it perpetuates greater harm
  • Domestic Violence, Abuse: The Battered Woman Syndrome
  • Affirmative Action: A Tool for Subjugation and Intellectual Relegation of the Minority Communities
  • Race Relations: The future of the American System
  • The Intrinsic effect of the exploration and promotion of interracial marriage on American popular Culture
  • Obesity: The distinction between Fatphobia and a need for Medical Attention
  • The Evolution of Identity Politics within the American System
  • Diversity Higher: Why America Needs a quick Racial intervention
  • A Comparative Study of 90s Hip Hop Culture and early 2010s Hip Hop
  • Rape Culture, Victim Blaming: The need to listen to Survivors
  • The Explicit Way American Hip Hop Explores Abuse and Misogyny
  • The Institutional Bias of the American System

Rhetorical Argument Essay Topics

When writing an argumentative essay, rhetoric is employed as the tool to not just convey thoughts and opinions but also to capture the interest of the audience or reader(s).

In any rhetorical argument essay, the writer must employ ethos, pathos, and logos as this enables the writer to navigate the topic better. For every form of rhetorical argumentative essay, there has to be a thoroughly carried out research, an understanding of the audience, a solid thesis statement, and the use of a writing style that captures attention.

The basis of an argumentative essay is that it must contain persuasive elements, without that, the argument isn’t complete. Here are some rhetorical argument essay topics to look into while writing your essay.

  • Can Drug Abuse be Contained by Legalizing and Regulating certain Drugs?
  • High-end and Fast fashion, how does it contribute to the Unhealthy lifestyle in our environment
  • Does a Democratic system have any significant drawbacks?
  • Why working moms and nursing moms should be given more workplace privilege
  • Why Maternal paid leave should be legalized
  • Is Cyberbullying capable of affecting mental health?
  • Should Diversity Higher, Affirmative Action and Inclusivity be made mandatory?
  • Does Feminism obscure the need for women to lash out at their fellow women?
  • Is Religion really the Opium of the Masses as Suggested by Karl Max?
  • Are there significant drawbacks to marrying off of a Dating App?
  • How Social Media Fame negatively impacts one’s real-life experiences
  • Is the presence of Artificial Intelligence going to lead to human extinction?
  • How hyperactivity on Social media plays out in impacting loneliness
  • Is there a possibility of Electronic money wiping out paper money?
  • Can human society experience growth without the presence of technology?
  • Is the consistent attachment to cell phones contributing to depression and anxiety?
  • Do public cameras infringe on individual privacy?
  • Is sustainable living capable of helping us reverse Climate Change?
  • Limiting Children’s screen time, does it contribute to their academic growth?
  • Should people be encouraged to use Marijuana now its health benefits have been dictated?
  • Are Academic Stress and excessive academic workload a form of psychological torture?
  • Has homeschooling improved the nature and operation of the school system?
  • Does beauty pageantry influence the concept and idea of beauty in society?
  • Is it Ethical to demand maternity leave for fathers?
  • Is Killing a Murderer a Punishable offense?
  • Should High school children be introduced to sex education in school?
  • How does the knowledge of sex education impact high schoolers?
  • Lecturer-Student friendship: is it an ethical practice?
  • Are students supposed to bring school work back home?
  • Impromptu test within the University system: Cancelled or Promoted?
  • Does access to so much information lead to Misinformation?
  • Does homeschooling contribute to students’ anti-socialism?
  • Should College Education be made completely free?
  • Will free education make or mar the performance of the academic institution?
  • Is GPA a sound determinant of intelligence?

Visual Rhetoric Essay Topics

There are different means through which rhetoric can be employed as a communication feature. Rhetorics occur in oral form, in written format as well as in the visual display. Visual rhetoric essay topics detail effective communication that is attained through the use and analysis of visual images, this is what differentiates it from other forms of rhetorical essays.

Communication through visual presentation has been noted to be effective and visual rhetoric makes communication and understanding very easy. It occurs in movies, painting, commercials, and other forms of art exploration.

For college students, especially those majoring in media studies and visual arts, assignments usually fall under visual rhetoric essays and visual text analysis. Here are some of the topics to look at within this subject matter.

  • Analyze the impact of TV Commercials and Ads on consumers
  • A case study of a prominent Hollywood production and the visual arts involved
  • Rhetorical analysis of the emotional appeals employed in web ads
  • Dissecting the ad of a TV Commercial and its implications
  • The emotional appeal within the movie The Help and permeates the entire Movie
  • A critical exploration of Leonardo Da Vinci’s Mona Lisa Painting
  • The use of Lighting and Effect in Movies and what they Signify
  • The Cinematography of a Movie: A Language of its own
  • How Visual Commercials influence us more than Written Commercials
  • An exploration of the use of visuals in marketing
  • Analysis of Yellow Journalism
  • What is the most effective visual ad you’ve seen and how did it influence you towards a product?
  • How Visual ads increase people’s purchasing power
  • An in-depth analysis of effective visual campaigns
  • How TV influences our understanding of and our relation to society

Having a Hard Time Thinking of Rhertorical Analysis Topics?

Writing a rhetorical essay can be quite tasking as it requires that you embark on extensive research, digging through myriad materials in order to have a substantial essay. What is required to achieve a sound essay can really be a lot of work especially if you’re already engulfed with other activities. Nevertheless, there is the presence of fast expert writers online that offer essay writing help to you in any situation. Our essay writing service isn’t just high quality but is also very cheap. You do not just get the value of a great job, but also the promise of high grades and a stress-free and reliable service.

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How to Create a Compelling Rhetorical Analysis Essay Outline

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Do you need to write a rhetorical analysis essay outline? Even the word is quite a mouthful, and it can seem far more intimidating than it really is, especially if you’re new to the style. That’s why we’ve put together this super helpful guide to the rhetorical essay format and everything you need to know to get the job done.

In this article:

What is a Rhetorical Analysis Essay?

How long should my rhetorical analysis essay be, rhetorical appeals, analysis and evaluation, thesis statement, prepare to write:, rhetorical analysis introduction, ethos, pathos, logos, rhetorical analysis essay strategies.

Before we look at the rhetorical analysis format, let’s answer a fundamental question – what is a rhetorical analysis essay, anyway? Rhetorical analysis essays take another person’s work of nonfiction (usually, sometimes fiction is allowed) and dig deep into how the message was presented and why. They can be about anything – from books to magazine articles, famous speeches, and even TV commercials and videos. It’s all about looking deeply into how the media created its message and whether it’s effective at delivering it.

Why learn how to write a rhetorical analysis essay? It’s essential to know how people deliver a message. Think of marketing. Successful marketers don’t just make things up and hope for the best! They review what their successful competition is doing and figure out how to leverage it for their brand. This includes creating the right effect with the message, using power words that will drive their campaign, and so on – all skills you will learn while creating the outline for your rhetorical analysis essay.

As you can see, it’s an important critical skill to develop, and your rhetorical analysis essay will help you learn a lot about how humans respond to what we consume as well.

There is no strict rule about how long a rhetorical analysis essay should be, unless you have been given a target word length by your school or professor. You will, however, need to include key parts in your rhetorical analysis-conclusion, opening paragraph, thesis statement, and enough body sections to adequately make your analysis and argument. Our rhetorical analysis thesis outline will assist with this.

How to Write a Rhetorical Analysis Essay?

We will look at the rhetorical analysis essay outline in more detail below. First, however, it’s important to identify the steps you will take in writing your essay, to make sure it is insightful and clear to the reader. How do you analyze your source material?

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You will start by noting the overall rhetorical elements used. Here are four key elements:

  • Purpose : Why did the speaker or author create this piece? What were they hoping to achieve or convince people of?
  • Audience : Who was the piece directed at? What are their backgrounds and demographics? What unites them as an audience?
  • Context : No piece is an island. What was/is happening around the work you are analyzing? What was the social climate, place, and time when it was written? What was happening around it?
  • Medium : How is the message being delivered to us? Why would this be the best way to express the thought?

With that framework in mind, now move on to the rhetorical appeals and devices the author uses. This includes ethos, pathos, and logos, which we’ve looked at in detail in the next section. Also, consider how they are evoked – the imagery used, the tone taken, the syntax offered, and so on.

Of course, the point here is an analysis of the content you’ve chosen. So now it’s time to dig deep into how they used these methods and why they selected them. Were they successful or not? Why? Why not? If it wasn’t a successful attempt, what do you think the audience actually felt? At this point, you are building the ‘meat’ of your actual rhetorical analysis essay, so spend a lot of time with this. Remember, your evaluation is your main argument!

We revisit this a little later, but it’s worth adding here, too. Try to take these overall ideas and refine them into a straightforward thesis statement. This will help you build a strong foundation for your essay. This statement must demonstrate:

  • The purpose the content creator had for the content
  • The methods they used
  • How effective they were

And contain the very core of your argument, which the rest of the essay develops further. It could look something like this:

In (content piece), the author compellingly demonstrates how removing access to some forms of public transport adversely affected vulnerable community members. They presented factual data, alongside personal experience and anecdotes that spoke to the problem’s root.

With that core element of your essay nailed down, you can begin to organize the thoughts, ideas, and evidence you’ve unearthed so far into your outline. Let’s take a closer look at it.

Rhetorical Analysis Essay Outline

So, what goes into the outline of a rhetorical analysis essay? It’s worth spending some time creating a rhetorical analysis essay/thesis outline for your work, even if it seems like wasted time. With a streamlined, sensible process in place, and a solid framework to work within, it will be much easier to organize the flow of your thoughts. So it’s time to create your rhetorical analysis outline.

As you go, think about the work you’re analyzing. Focus on aspects like the creator, their intention and message, the setting, and other vital details. Not only will this help you easily create the rhetorical analysis outline, but it will also do a lot of the work.

How to start a rhetorical analysis is one of the most asked questions by students – and with good reason. The introduction needs to achieve many things. You will be telling the reader about what you’re analyzing, whether it achieved its goals, and hooking the reader to keep reading along with you. This means it has to be one of the strongest parts of your essay.

Open on something interesting to pull people into your writing, known as a hook . Then introduce the author and work you are examining. There is no need for deep detail as that’s for the body but enough to grasp the subject. Explain whether or not you think they were successful with their message and why you decided on that judgment.

Here at the end of the introduction is also where your thesis statement will reside. A strong thesis statement is critical to a rhetorical analysis essay. In many ways, it is the lynchpin of the whole essay. Think of it as a quick guide to the entire argument you will be making.

It should be one or two sentences long, very clear and concise, and carry the intent of informing what the reader will get from your paper. You will outline the tools you are using to analyze the source material. Three of these are most typical for rhetorical analysis essays:

  • Diction : How the author uses words and styles
  • Imagery : The visually descriptive language they use
  • Simile : Direct ‘like’ and ‘as’ comparisons between items.

The Body of your rhetorical outline is the most changeable part of the rhetorical analysis essay template. You can make a convincing argument in as little as 500 words . Or you may need more space. Don’t confuse being wordy with being ‘smart’ or ‘effective’- try to use as few words as you need to be concise and clear.

Here is where you will do the bulk of your analysis. Look at how the author used their tools to drive the purpose of the text.

While you can use any number of paragraphs, we suggest at least 3. Each should open with a topic sentence that links it to your thesis statement, proving and fortifying it. Add a relevant quote from the original text that helps demonstrate your point. Then use the rest of the text for your analysis. This should be at least three times longer than the quoted text. Quotes and findings that support your point will be used throughout.

These are the three classic rhetorical appeals that you should use to help you analyze the text. Use them throughout the body.

  • Ethos : How the author establishes themselves as reliable and trustworthy with their tone or credentials.
  • Pathos : ‘Tugging on your feelings.’ This is how an appeal to the reader’s emotions is made through emotive language or touching stories.
  • Logos : This is the root word for Logic, which should give you a hint. How does the author develop their ideas logically? Do they reach sensible conclusions?

Once you’ve established your argument and developed it through the body, you will round off with a paragraph as a conclusion. It’s the most forgotten part of the rhetorical analysis essay format, so keep it in mind! You need to reiterate your main argument to emphasize your point concisely. Give a quick overview of the pros and cons in the text, and restate whether you feel they were effective.

And there you have it! This is the basic rhetorical analysis template that can be adapted to a wide range of essays.

Now you have a rhetorical analysis essay outline/template to follow, but the hard work doesn’t stop there. Throughout your essay, you need to demonstrate strong use of rhetorical analysis strategies to examine the essay contents. This helps you persuade your audience and develop your argument. There are many different strategies, but these are the most commonly used:

  • Description : This is the most straightforward strategy, merely telling your reader something through the direct description. What is it? What is it not? This helps them understand what a specific term means as you use it.
  • Cause and effect : The key part of this strategy is the cause. The effect is what happened because of that cause. In this way, you join the present (effect) to the past (cause), or the present (cause) to future action (effect).
  • Process Analysis : How was something achieved? This is a strategy that’s good for history-focused essays, as it shows how something was achieved in the past but can be used for any topic. For example, this article is a process analysis! You also find process analysis used to explore topics from simple descriptions of how to do tasks, to complex advice like processing grief.
  • Exemplification : This is another commonly used strategy. You give examples to illustrate your overall point. Every time you analyze a quote, you’re using this. However, make sure that there is a transparent and explainable relationship between your quote and the point you’re making.
  • Compare and Contrast : What is similar and different? This is a strong strategy used often in arguments, speeches, and reports, which is useful for rhetorical analysis.
  • Narration : Narration takes the reader on a journey through storytelling, which is why it’s an essential rhetorical strategy. We use life experience and personal stories to make our points.

Analyzing rhetoric is how we evaluate and understand what other creators have made. We also arrive at better ways to make our arguments more efficient through such analysis. That’s why it’s worth exploring all of these rhetorical analysis strategies and how they can be applied to your topic even if you discard some for your practical purposes. 

Don’t just mechanically approach your topic. That way, you just hear what they say. Instead, pay attention to how they say it, using these strategies. This will help you develop your critical thinking, one of the most important things you will ever do. This is your toolkit that will help you evaluate media critically, a skill that will help you throughout your life.

And there you have it! You have learned how to write a rhetorical analysis essay, from choosing your topics to developing a coherent argument in a logical outline. We’ve even looked at some key tips and strategies for your rhetorical analysis essay, too. With this outline and these tools in your kit, you will be able to take your conclusions and express them to the reader logically. Now it’s up to you to practice those skills!

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How to Write a Rhetorical Analysis

Last Updated: August 8, 2024 Fact Checked

This article was co-authored by Megan Morgan, PhD . Megan Morgan is a Graduate Program Academic Advisor in the School of Public & International Affairs at the University of Georgia. She earned her PhD in English from the University of Georgia in 2015. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 1,380,559 times.

A rhetorical analysis can be written about other texts, television shows, films, collections of artwork, or a variety of other communicative mediums that attempt to make a statement to an intended audience. In order to write a rhetorical analysis, you need to be able to determine how the creator of the original work attempts to make his or her argument. You can also include information about whether or not that argument is successful. To learn more about the right way to write a rhetorical analysis, continue reading.

Gathering Information

Step 1 Identify the SOAPSTone.

  • The speaker refers to the first and last name of the writer. If the writer has any credentials that lend to his or her authority on the matter at hand, you should also briefly consider those. Note that if the narrator is different from the writer, though, it could also refer to the narrator.
  • The occasion mostly refers to the type of text and the context under which the text was written. For instance, there is a big difference between an essay written for a scholarly conference and a letter written to an associate in the field.
  • The audience is who the text was written for. This is related to the occasion, since the occasion can include details about the audience. In the example above, the audience would be a conference of scholars versus an associate in the field.
  • The purpose refers to what the writer wants to accomplish in the text. It usually includes selling a product or point of view.
  • The subject is simply the topic the writer discusses in the text.

Step 2 Examine the appeals.

  • Ethos, or ethical appeals, rely on the writer's credibility and character in the garnering of approval. Mentions of a writer's character or qualifications usually qualify as ethos. For instance, if a family therapist with 20 years of practice writes an article on improving familial relations, mention of that experience would be using ethos. Despite their name, these appeals don't have anything to do with "ethics" as we usually think of them.
  • Logos, or logical appeals, use reason to make an argument. Most academic discourse should make heavy use of logos. A writer who supports an argument with evidence, data, and undeniable facts uses logos.
  • Pathos, or pathetic appeals, seek to evoke emotion in order to gain approval. These emotions can include anything from sympathy and anger to the desire for love. If an article about violent crime provides personal, human details about victims of violent crime, the writer is likely using pathos.

Step 3 Note style details.

  • Analogies and figurative language, including metaphors and similes, demonstrate an idea through comparison.
  • Repetition of a certain point or idea is used to make that point seem more memorable.
  • Imagery often affects pathos. The image of a starving child in a low income country can be a powerful way of evoking compassion or anger.
  • Diction refers to word choice. Emotionally-charged words have greater impact, and rhythmic word patterns can establish a theme more effectively.
  • Tone essentially means mood or attitude. A sarcastic essay is vastly different from a scientific one, but depending on the situation, either tone could be effective.
  • Addressing the opposition demonstrates that the writer is not afraid of the opposing viewpoint. It also allows the writer to strengthen his or her own argument by cutting down the opposing one. This is especially powerful when the author contrasts a strong viewpoint he or she holds with a weak viewpoint on the opposing side.

Step 4 Form an analysis.

  • Ask yourself how the rhetorical strategies of appeals and style help the author achieve his or her purpose. Determine if any of these strategies fail and hurt the author instead of helping.
  • Speculate on why the author may have chosen those rhetorical strategies for that audience and that occasion. Determine if the choice of strategies may have differed for a different audience or occasion.
  • Remember that in a rhetorical analysis, you do not need to agree with the argument being presented. Your task is to analyze how well the author uses the appeals to present her or his argument.

Writing the Introduction

Step 1 Identify your own purpose.

  • By letting the reader know that your paper is a rhetorical analysis, you let him or her know exactly what to expect. If you do not let the reader know this information beforehand, he or she may expect to read an evaluative argument instead.
  • Do not simply state, "This paper is a rhetorical analysis." Weave the information into the introduction as naturally as possible.
  • Note that this may not be necessary if you are writing a rhetorical analysis for an assignment that specifically calls for a rhetorical analysis.

Step 2 State the text being analyzed.

  • The introduction is a good place to give a quick summary of the document. Keep it quick, though. Save the majority of the details for your body paragraphs, since most of the details will be used in defending your analysis.

Step 3 Briefly mention the SOAPS.

  • You do not necessarily need to mention these details in this order. Include the details in a matter that makes sense and flows naturally within your introductory paragraph.

Step 4 Specify a thesis statement.

  • Try stating which rhetorical techniques the writer uses in order to move people toward his or her desired purpose. Analyze how well these techniques accomplish this goal.
  • Consider narrowing the focus of your essay. Choose one or two design aspects that are complex enough to spend an entire essay analyzing.
  • Think about making an original argument. If your analysis leads you to make a certain argument about the text, focus your thesis and essay around that argument and provide support for it throughout the body of your paper.
  • Try to focus on using words such as "effective" or "ineffective" when composing your thesis, rather than "good" or "bad." You want to avoid seeming like you are passing value judgments.

Writing the Body

Step 1 Organize your body paragraphs by rhetorical appeals.

  • The order of logos, ethos, and pathos is not necessarily set in stone. If you intend to focus on one more than the other two, you could briefly cover the two lesser appeals in the first two sections before elaborating on the third in greater detail toward the middle and end of the paper.
  • For logos, identify at least one major claim and evaluate the document's use of objective evidence.
  • For ethos, analyze how the writer or speaker uses his or her status as an "expert" to enhance credibility.
  • For pathos, analyze any details that alter the way that the viewer or reader may feel about the subject at hand. Also analyze any imagery used to appeal to aesthetic senses, and determine how effective these elements are.
  • Wrap things up by discussing the consequences and overall impact of these three appeals.

Step 2 Write your analysis in chronological order, instead.

  • Start from the beginning of the document and work your way through to the end. Present details about the document and your analysis of those details in the order the original document presents them in.
  • The writer of the original document likely organized the information carefully and purposefully. By addressing the document in this order, your analysis is more likely to make more coherent sense by the end of your paper.

Step 3 Provide plenty of evidence and support.

  • Evidence often include a great deal of direct quotation and paraphrasing.
  • Point to spots in which the author mentioned his or her credentials to explain ethos. Identify emotional images or words with strong emotional connotations as ways of supporting claims to pathos. Mention specific data and facts used in analysis involving logos.

Step 4 Maintain an objective tone.

  • Avoid use of the first-person words "I" and "we." Stick to the more objective third-person.

Writing the Conclusion

Step 1 Restate your thesis.

  • When restating your thesis, you should be able to quickly analyze how the original author's purpose comes together.
  • When restating your thesis, try to bring more sophistication or depth to it than you had in the beginning. What can the audience now understand about your thesis that they would not have without reading your analysis?

Step 2 Restate your main ideas.

  • Keep this information brief. You spent an entire essay supporting your thesis, so these restatements of your main ideas should only serve as summaries of your support.

Step 3 Specify if further research needs to be done.

  • Indicate what that research must entail and how it would help.
  • Also state why the subject matter is important enough to continue researching and how it has significance to the real world.

Writing Help

what should i title my rhetorical analysis essay

Community Q&A

Community Answer

  • Avoid the use of "In conclusion..." While many writers may be taught to end conclusion paragraphs with this phrase as they first learn to write essays, you should never include this phrase in an essay written at a higher academic level. This phrase and the information that usually follows it is empty information that only serves to clutter up your final paragraph. Thanks Helpful 0 Not Helpful 0
  • Do not introduce any new information in your conclusion. Summarize the important details of the essay. Thanks Helpful 0 Not Helpful 0
  • Do not argue in an analysis. Focus on the "how" they made their point, not if it's good or not. Thanks Helpful 0 Not Helpful 0

what should i title my rhetorical analysis essay

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  • ↑ https://owl.purdue.edu/owl/general_writing/academic_writing/establishing_arguments/rhetorical_strategies.html
  • ↑ https://courses.lumenlearning.com/englishcomp1/chapter/text-an-overview-of-the-rhetorical-modes/
  • ↑ https://oer.pressbooks.pub/informedarguments/chapter/rhetorical-modes-of-writing/
  • ↑ https://owl.purdue.edu/owl/general_writing/visual_rhetoric/analyzing_visual_documents/organizing_your_analysis.html
  • ↑ https://www.pfw.edu/offices/learning-support/documents/WriteARhetoricalAnalysis.pdf

About This Article

Megan Morgan, PhD

To write a rhetorical analysis, start by determining what the author of the work you're analyzing is trying to argue. Then, ask yourself if they succeeded in making their argument. Whether you think they did or didn't, include quotes and specific examples in your analysis to back up your opinion. When you're writing your analysis, use the third-person to appear objective as opposed to using "I" or "we." Also, make sure you include the author's name, profession, and purpose for writing the text at the beginning of your analysis to give reader's some context. To learn different ways to structure your rhetorical analysis from our English Ph.D. co-author, keep reading! Did this summary help you? Yes No

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COMMENTS

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    Name the author of the text and the title of their work followed by the date in parentheses. Use a verb to describe what the author does, e.g. "implies," "asserts," or "claims". Briefly summarize the text in your own words. Mention the persuasive techniques used by the rhetor and its effect.

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    2. Introducing Your Essay Topic. Introduce your essay by providing some context about the text you're analyzing. Give a brief overview of the author, intended audience, and purpose of the writing. You should also clearly state your thesis, which is your main point or argument about how and why the author uses rhetorical strategies.

  10. PDF Rhetorical Analysis Essay: Formatting

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  12. Rhetorical Analysis Essay Example

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    writer's position/issue, or explaining the issue. Instead, you are analyzing how the writer i. s in Creating a Rhetorical AnalysisPa. 1: AnalyzePick your text and read it thoroughly. Determine the speaker, audience, purpose, & genre.The spea. er refers to the first and last name of the writer. If the writer has credentials that len.

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    The purpose refers to what the writer wants to accomplish in the text. It usually includes selling a product or point of view. The subject is simply the topic the writer discusses in the text. 2. Examine the appeals. Appeals are the first classification of rhetorical strategy and involve the ethos, logos, and pathos.

  23. PDF HOW TO WRITE: AP Rhetorical Analysis Paragraphs and Essays

    When writing an analysis, it is crucial that you work chronologically through the text. This means that you start at the beginning of the text and work your way through it by discussing what the writer is saying and the effectiveness of the strategies he/she is using at the beginning, middle, and end of the text.

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    Introduction. Rhetorical analysis essay titles should provide the reader with a full sense of the subject that will be explored in the paper. The title does not have to reveal everything, but it should at least tell what the essay will be about. Titles that are ambiguous or vague or intentionally mysterious should be avoided.