marketing consultant presentation

100+ Real Consulting Presentations from McKinsey, BCG, Bain, and More

By Paul Moss

We’ve gathered presentations from top consulting firms that you can use to inspire your own slide making.

For this post we’ve gathered 100+ real presentations from top consulting firms around the internet for you to review, analyze, and learn from. Each has its strengths and weaknesses, and each provides a different look into how top quality consulting presentations get created and delivered to clients. 

After finishing this article, make sure you check out our advanced courses to see how you can learn to build your own high-quality, consulting-style slides from scratch.

The Internet's Best Slides

Search through our curated library of REAL slides to find inspiration for your next presentation

• Reshaping NYCHA support functions   (BCG)
•   Loose dogs in Dallas: Strategic Recommendations to Improve Public Safety and Animal Welfare   (BCG)
•   Melbourne as a Global Cultural Destination   (BCG)
•   The Open Education Resources ecosystem   (BCG)
•   The True-Luxury Global Consumer Insight (7th Edition) (BCG)
•   Evaluating NYC media sector development and setting the stage for future growth   (BCG)
•   The Electric Car Tipping Point   (BCG)
•   Projecting US Mail volumes to 2020   (BCG)
•   Next Generation Manufacturing (2016)   (BCG)
•   Corporate Ventures in Sweden (2016)   (BCG)
•   Port of Los Angeles Clean Truck Program – March 2008   (BCG)
•   USPS Future Business Model   (McKinsey)
•   Investment and Industrial Policy: A Perspective on the Future   (McKinsey)
•   Outperformers: High-growth emerging economies and the companies that propel them   (McKinsey)
•   Technology’s role in mineral criticality (World Materials Forum)   (McKinsey)
•   Challenges in Mining: Scarcity or Opportunity?   (McKinsey)
•   Modelling the potential of digitally-enabled processes, transparency and participation in the NHS   (McKinsey)
•   Addressing the Global Affordable Housing Challenge (2016)   (McKinsey)
•   Capturing the Full Electrical Efficiency Potential of the UK (2012)   (McKinsey)
•   Digital Luxury Experience (2017)   (McKinsey)
•   Digitally-Enabled Processes in the NHS (2014)   (McKinsey)
•   How Companies can Capture the Veteran Opportunity (2012)   (McKinsey)
•   Insurance Trends and Growth Opportunities for Poland (2015)   (McKinsey)
•   Laying the Foundations for a Financially Sound Industry (2013)   (McKinsey)
•   From Poverty to Empowerment (2014)   (McKinsey)
•   Consumer privacy in retail   (Deloitte)
•   TMT Outlook 2017: A new wave of advances offer opportunities and challenges   (Deloitte)
• Deloitte SEA CFO Forum Southeast Asia Business Outlook   (Deloitte)
• Deloitte Kenya Budget 2022/23 Webinar   (Deloitte)
• The Shopping Centre Handbook 4.0   (Deloitte)

Bain & Co.

•   2011 China Luxury Market Study   (Bain)
•   Bain & UC Berkley Operational Excellence (2010)   (Bain)
•   Fintech New York: Partnerships, Platforms and Open Innovation   (Accenture)
•   Shaping the Sustainable Organization   (Accenture)
•   The Decade to Deliver: A Call to Business Action   (Accenture)
•   Fueling the Energy Future   (Accenture)
•   Cracking the Code on Consumer Fraud   (Accenture)
•   Right Cloud Mindset: Survey Results Hospitality   (Accenture)
•   Unleashing Competitiveness on the Cloud Continuum   (Accenture)
•   Whole Brain Leadership: New Rules of Engagement for the C-Suite   (Accenture)
•   Federal Technology Vision 2021: Full U.S. Federal Survey Findings   (Accenture)
•   Accenture Consumer Behavior Research: The value shake-up   (Accenture)
•   Tech Adoption and Strategy for Innovation & Growth   (Accenture)
•   Intelligent Operations for Future-Ready Businesses   (Accenture)
•   When, Where & How AI Will Boost Federal Workforce Productivity   (Accenture)
•   How fit is your allocation strategy?   (EY)
•   European Banking Barometer (2015)   (EY)
•   EY Price Point: global oil and gas market outlook, Q2 | April 2022   (EY)
•   IBOR transition: Opportunities and challenges for the asset management industry (EY)
•   Global Capital Confidence Barometer 21st edition   (EY)
•   Power transactions and trends Q2 2019   (EY)
•   MAPS2018 Keynote address on EY report: Life Sciences 4.0 – Securing value through data-driven platforms   (EY)
•   EY Germany FinTech Landscape   (EY)

PwC / Strategy&

•   Project Management: Improving performance, reducing risk   (PwC)
•   World Economic Forum: The power of analytics for better and faster decisions by Dan DiFilippo   (PwC)
•   Apache Hadoop Summit 2016: The Future of Apache Hadoop an Enterprise Architecture View   (PwC)
•   Turning big data into big revenue   (PwC)
•   Medical Cost Trend: Behind the Numbers 2017   (PwC)
•   PwC’s new Golden Age Index – how well are countries harnessing the power of older workers?   (PwC)
•   PwC’s Global Technology IPO Review — Q1 2015   (PwC)
•   PwC Trends in the workforce   (PwC)
•   18th Annual Global CEO Survey – Technology industry key findings   (PwC)
•   The FDA and industry: A recipe for collaborating in the New Health Economy   (PwC)
•   Making zero-emission trucking a reality   (Strategy&)
•   Sustainability strategies for Oil and Gas   (Strategy&)
•   Driving the sustainability agenda on C-level   (Strategy&)
• The Diversity Imperative: 14th Annual Australian Chief Executive Study   (Strategy&)
•   Creating a Winning Recipe for a Meal Kits Program   (LEK)
•   The 4th Annual New Mobility Study 2019   (LEK)
•   2019 APAC Hospital Priority Study Overview    (LEK)
•   Rail industry cost and revenue sharing (2011)   (LEK)
•   2019 Media and Entertainment Study   (LEK)
•   Navigating a digital-first home furnishings market   (LEK)
•   5 Opportunities in the Nutritional Supplements Industry   (LEK)
•   Infrastructure Victoria – AZ/ZEV International Scan   (LEK)
•   The Rapidly Evolving Landscape of Meal Kits and E-commerce in Food & Beverage   (LEK)
•   Top 8 Insights From the 2018 Beauty, Health & Wellness Survey   (LEK)
•   2018 Brand Owner Packaging Survey   (LEK)
•   2016 Strategic Hospital Priorities Study   (LEK)
•   The Merchandising Evolution (and why NDC Matters)   (LEK)
•   Infrastructure beyond COVID-19   (LEK)
•   China Exit or Co-Investment Opportunities for German PE Investors   (LEK)
•   Strategy Study 2014   ( AT Kearney)
•   Australia: Taking Bigger Steps   ( AT Kearney)
•   Lifting the Barriers to Retail Innovation in ASEAN   ( AT Kearney)
•   The Future of Commercial Vehicle Powertrains (2012)   ( AT Kearney)
•   A.T. Kearney 2017 State of Logistics Report: Accelerating into Uncertainty   ( AT Kearney)
•   Pursuing Customer Inspired Growth   ( AT Kearney)
•   The Accelerating Growth of Frictionless Commerce   ( AT Kearney)
•   Consolidation of the US Banking Industry   ( AT Kearney)
• Covid-19 and Effects on Turkey   ( AT Kearney)

Booz Allen Hamilton, Alvarez & Marsal and others

•   European Distressed Credit Watch List   (Alvarez & Marsal)
•   Corporate Headquarters Study 2018   (Roland Berger)
• The Lithium-Ion (EV) battery market and supply chain   (Roland Berger)
•   IP Theft   (Booz Allen Hamilton)
•   Booz Allen Hamilton and Market Connections: C4ISR Survey Report   (Booz Allen Hamilton)
•   Joining Forces: Interagency Collaboration and “Smart Power”   (Booz Allen Hamilton)
• Booz Allen at a glance   (Booz Allen Hamilton)
• Investor Presentation Deck   (Booz Allen Hamilton)
•   Responding to Covid-19 (2021)   (Oliver Wyman)
•   C ovid-19 Special Primer (2020)   (Oliver Wyman)
• Building Up Immunity of the Financial Sector   (Oliver Wyman)
• Customer Experience: The 14BN Risk Noted for Discussion   (Oliver Wyman)

FREE Slide Design Course

Enroll in our free 5-day email course and learn how to design slides like a McKinsey consultant.

Complete hands-on exercises , review a realistic consulting case study , and get personalized feedback from your instructor!

Plus get a free copy of our Top 50 PowerPoint Shortcuts for Consultants cheat sheet.

Learn More ➔

Success! Please check your email.

We respect your privacy. Unsubscribe anytime.

Reshaping NYCHA support functions

Good:  Realistic client presentation, clear slide structure, complete storyline

Not Good:  Outdated, long and dense

Download this Presentation

Loose dogs in Dallas: Strategic Recommendations to Improve Public Safety and Animal Welfare

Good: Realistic client presentation, clear slide structure, insightful and clear charts

Not Good: Outdated, long and dense

Melbourne as a Global Cultural Destination

Good: Realistic client presentation, good structure, slides “guide” audience to insights

Not Good: Outdated design

The Open Education Resources ecosystem

Good: Clearly structured slides, good visuals, good illustrative charts

Not Good: Relatively short, slightly older, incomplete storyline

The True-Luxury Global Consumer Insight (7th Edition)

Good: Recent presentation, nice looking visuals, clear charts

Not Good: Not a client presentation, too much focus on design

Evaluating NYC media sector development and setting the stage for future growth

Good: Complete presentation (intro, exec. summary, etc.), good examples of subtitles

Not Good: Lacks clear recommendations

The Electric Car Tipping Point

Good: Clear and insightful charts, clutter-free slides, good titles

Not Good: Relatively short, not a client presentation

Projecting US Mail volumes to 2020

Good: Easy to understand, good insights and analysis, contrasts with McKinsey presentation on the same topic

Not Good: Old presentation

Next Generation Manufacturing (2016)

Good: Nice clean design, excellent visuals

Not Good: Not a client deliverable

Corporate Ventures in Sweden (2016)

Good: Strong overall flow, good visualization s

Not Good: Relatively short

Port of Los Angeles Clean Truck Program – March 2008

Good: Realistic slides and presentation, good structure

Not Good: Short

USPS Future Business Model

Good:  Clear structure and analysis, insightful charts

Not Good:  Outdated, lackluster design

Investment and Industrial Policy: A Perspective on the Future

Good: Variety of charts, good titles

Not Good: Over designed, not a client presentation

Outperformers: High-growth emerging economies and the companies that propel them

Good: Variety of charts, qualitative visuals, clear titles

Not Good: Poor use of color, minimal footnotes

Technology’s role in mineral criticality (World Materials Forum)

Good: Clear storyline, well-structured slides, good titles and subtitles

Not Good: Overuse of visuals, relatively short

Challenges in Mining: Scarcity or Opportunity?

Good: Complex explanations made simple, variety of visual types

Not Good: Inconsistent titles, some unprofessional visuals (clipart, etc.)

Modelling the potential of digitally-enabled processes, transparency and participation in the NHS

Good: Realistic client slides, data heavy

Not Good: Cluttered, incomplete storyline

Addressing the Global Affordable Housing Challenge (2016)

Good: Realistic slide structure, good charts, great slide titles

Not Good: Strange slide formatting, mediocre design

Capturing the Full Electrical Efficiency Potential of the UK (2012)

Good: Realistic client deliverable (full deck, dense slides, proper deck structure)

Digital Luxury Experience (2017)

Good: Variety of charts, good use of icons

Not Good: Short presentation, light on content, not a client deliverable

How Companies can Capture the Veteran Opportunity

Good: Examples of text-heavy slides, good action titles

Not Good: Minimal charts, unrealistic structure, repetitive slides

Insurance Trends and Growth Opportunities for Poland

Good: Well organized presentation, clear takeaways

Not Good: Old formatting, short presentation

Laying the Foundations for a Financially Sound Industry

Good: Multiple chart examples (waterfall, line, dot, column)

Not Good: Short presentation, “conference-style” presentation

From Poverty to Empowerment (2014)

Good: Good variety of data visualizations

Not Good: Unattractive formatting and style

Consumer privacy in retail

Good: Clear titles, good use of icons and color to show insights

Not Good: Short, not a client presentation

TMT Outlook 2017: A new wave of advances offer opportunities and challenges

Good: Survey insights highlighted well, good use of color, clear charts and visuals

Not Good: Not a client presentation, heavy focus on survey data

Deloitte SEA CFO Forum Southeast Asia Business Outlook

Good: Line chart examples

Not Good: Poor titles, strange use of black

Deloitte Kenya Budget 2022/23 Webinar

Good: Consistent design, good colors

Not Good: Simple titles, meant for live presentation

The Shopping Centre Handbook 4.0

Good: Some insights

Not Good: Too many graphics, strange design

2011 China Luxury Market Study

Good: Clear titles, good use of color to highlight insights

Not Good: Short presentation, marketing presentation

Bain & UC Berkley Operational Excellence (2010)

Good: Realistic presentation, lots of slides

Not Good: Outdated content, ugly design

Fintech New York: Partnerships, Platforms and Open Innovation

Good: Simple and clear slide design, good structure, insightful charts

Not Good: Short presentation, only a few “consulting style” slides

Shaping the Sustainable Organization

Good: Well structured slides, clear takeaways

Not Good: Rounded chart bars

The Decade to Deliver: A Call to Business Action

Good: Variety of charts, good design

Not Good: Not a client presentation

Fueling the Energy Future

Good: Illustrative charts and matrices

Not Good: Curved line charts

Cracking the Code on Consumer Fraud

Good: Mix of charts and numbers

Right Cloud Mindset: Survey Results Hospitality

Good: Nice slide titles and charts

Not Good: Text heavy sections

Unleashing Competitiveness on the Cloud Continuum

Good: Focus on takeaways, clear charts

Not Good: Ugly backgrounds, overuse of pictures

Whole Brain Leadership: New Rules of Engagement for the C-Suite

Good: Formatting, use of numbers

Not Good: Unnecessary graphics

Federal Technology Vision 2021: Full U.S. Federal Survey Findings

Good: Clear survey results, nice bar charts

Accenture Consumer Behavior Research: The value shake-up

Good: Color design, focus on insights

Not Good: Marketing focused

Tech Adoption and Strategy for Innovation & Growth

Good: Color contrast, text structure

Not Good: 3D charts

Intelligent Operations for Future-Ready Businesses

Good: Sankey chart, tables, presentation structure

When, Where & How AI Will Boost Federal Workforce Productivity

How fit is your allocation strategy?

Good: Some good charts, good use of color

Not Good: Light on content, short presentation, inconsistent slide structure

European Banking Barometer (2015)

Good: Nice titles and takeaways, good variety of charts

Not Good: Survey-focused presentation (i.e. not client deliverable)

EY Price Point: global oil and gas market outlook, Q2 | April 2022

Good: Insightful charts and tables

Not Good: Report style, text heavy

IBOR transition: Opportunities and challenges for the asset management industry

Good: Formatting

Not Good: Meant for live presentation

Global Capital Confidence Barometer 21st edition

Good: Formatting and structure, interesting charts

Power transactions and trends Q2 2019

Good: Insightful charts

Not Good: Meant as appendix or “leave behind”

MAPS2018 Keynote address on EY report: Life Sciences 4.0 – Securing value through data-driven platforms

Good: Realistic slides, clear titles, good formatting

EY Germany FinTech Landscape

Good: Formatting and structure, insightful charts

Not Good: Data heavy, appendix style slides

Project Management: Improving performance, reducing risk

Good: Variety of qualitative visuals, good use of icons, nice design

Not Good: B ad titles, light on content

World Economic Forum: The power of analytics for better and faster decisions by Dan DiFilippo

Good: Scatter plot examples

Apache Hadoop Summit 2016: The Future of Apache Hadoop an Enterprise Architecture View

Good: Qualtative visuals

Not Good: Short and marketing focused

Turning big data into big revenue

Good: Text heavy slide examples

Medical Cost Trend: Behind the Numbers 2017

PwC’s new Golden Age Index – how well are countries harnessing the power of older workers?

Good: Mix of charts and tables, clean formatting

Not Good: Inconsistent titles

PwC’s Global Technology IPO Review — Q1 2015

Good: Combination and column charts

Not Good: Report style presentation

18th Annual Global CEO Survey – Technology industry key findings

Good: Visualized data

Not Good: Incomplete titles

The FDA and industry: A recipe for collaborating in the New Health Economy

Good: Simple and clear titles

Not Good: Inconsistent structure

Making zero-emission trucking a reality

Good: Very realistic slides, overall great presentation

Not Good: Text heavy transition slides

Driving the sustainability agenda on C-level

Not Good: Short, some cluttered slides

The Diversity Imperative: 14th Annual Australian Chief Executive Study

Good: Chart heavy, realistic slides

Not Good: Short presentation

Creating a Winning Recipe for a Meal Kits Program

Good: Clear titles, good charts

Not Good: Dense, too many pictures/logos

The 4th Annual New Mobility Study 2019

Good: Variety of charts, good amount of content

Not Good: Lots of filler slides, inconsistent titles

2019 APAC Hospital Priority Study Overview

Good: Very good (and realistic) design, clear slide takeaways

Not Good: Very short presentation

Rail industry cost and revenue sharing (2011)

Good: Good introduction and executive summary, realistic client presentation

Not Good: Outdated, boring design

2019 Media and Entertainment Study

Good: Clear charts, good titles

Not Good: Very short, too much text

Navigating a digital-first home furnishings market

Good: Infographic style slides

5 Opportunities in the Nutritional Supplements Industry

Good: Great charts, good deck structure

Not Good: Not a client presentation, text heavy

Infrastructure Victoria – AZ/ZEV International Scan

Good: Realistic client presentation, wide variety of slides

Not Good: Very long

The Rapidly Evolving Landscape of Meal Kits and E-commerce in Food & Beverage

Good: Variety of basic charts, realistic design

Top 8 Insights From the 2018 Beauty, Health & Wellness Survey

Good: Good column chart examples

Not Good: Report style

2018 Brand Owner Packaging Survey

Good: Good visuals, multiple charts

2016 Strategic Hospital Priorities Study

Good: Multiple charts, good qualitative visuals

The Merchandising Evolution (and why NDC Matters)

Good: Good storyline, clear charts

Not Good: Weak titles, outdated style

Infrastructure beyond COVID-19

Good: Wide variety of slide types, realistic presentation

China Exit or Co-Investment Opportunities for German PE Investors

Good: Multiple data heavy slides, good charts

Not Good: Slightly old

Strategy Study 2014

Good: Variety of charts

Not Good: Reads like an infographic, poor choice of color

Australia: Taking Bigger Steps

Good: Illustrative chart, use of icons

Not Good: D istracting backgrounds and colors

Lifting the Barriers to Retail Innovation in ASEAN

Good: Simple to follow

Not Good: Minimal analysis, questionable stacked column chart

The Future of Commercial Vehicle Powertrains (2012)

Good: Realistic slides, excellent takeaways, good overall structure

Not Good: Older presentation, simplistic design

Pursuing Customer Inspired Growth

Good:  Realistic client slides, multiple frameworks

Not Good: Short, outdated design

The Accelerating Growth of Frictionless Commerce

Good: Mix of charts, clear insights

Not Good: Distracting backgrounds, short presentation

Consolidation of the US Banking Industry

Good: A couple good titles

Not Good: Large text, minimal charts, distracting colors

Covid-19 and Effects on Turkey

Good: Consistent color, focus on insights

Not Good: Strange layout, marketing focused

Booz Allen Hamilton, Alvarez & Marsal and others

European Distressed Credit Watch List

Good: Simple charts

Not Good: Boring template, appendix heavy

Corporate Headquarters Study 2018

Good: Clear and simple slides, good variety of charts and visuals, not overly produced

Not Good: Not a typical client presentation, average slide titles

The Lithium-Ion (EV) battery market and supply chain

Good: Realistic titles and content-heavy slides

Not Good: Distracting background and colors

Good: Story flow, titles

Not Good: T itle page, overall design rs

Booz Allen Hamilton and Market Connections: C4ISR Survey Report

Good: Simple bar charts

Not Good: Titles, design

Joining Forces: Interagency Collaboration and “Smart Power”

Good: Slide consistency

Not Good: Chart design, outdated

Booz Allen at a glance

Good: Easy-to-read charts

Not Good: Meant for live presentation, minimal content

Responding to Covid-19 (2021)

Good: Excellent use of color, good overall design and visualizations

Not Good: “White Paper” style presentation (i.e. not client deliverable)

Covid-19 Special Primer (2020)

Good: Variety of data visualizations, nice color usage, clear takeaways

Building Up Immunity of the Financial Sector

Good: Clean design, interesting charts

Not Good: Some text heavy slides

Customer Experience: The 14BN Risk Noted for Discussion

Good: Simple design, good overall structure

Not Good: Inconsistent colors

• Print Friendly

Please turn on Javascript

15 consulting presentation examples + tips to land your next client.

Level up your consulting presentations! Learn from powerful examples and insider tips to structure, design, and deliver presentations that get results.

In the cutthroat world of consulting, a stellar presentation isn't just a nice-to-have; it's often the difference between landing a lucrative project and hitting a wall. 

Consulting presentations are your golden ticket to securing buy-in from potential clients, persuading decision-makers, and, ultimately, growing your business. Crafting a presentation that not only informs but inspires viewers requires a delicate balance of structure, storytelling, and persuasion. 

If you're ready to transform your presentations from yawn-inducing to jaw-dropping, you've come to the right place. This article will equip you with the tools and insights to create presentations that leave a lasting impression and drive tangible results.

1. Project proposals

A project proposal is your blueprint for success. It's your chance to convince someone to give you the resources to make your idea happen. 

It’s not just about outlining your plan; it’s about showing how awesome your project is and why it’s worth investing in. You want to impress people with your brilliant ideas, but you also need to be super clear about what you're going to do, how long it'll take, and how much it's going to cost.

To craft a winning proposal, consider these tips:

• Know your audience: Talk their language and show you understand their needs.
• Highlight the problem: Make what you're solving crystal clear.
• Show the value: Use numbers to prove your project is worth it.
• Flex your muscles: Brag a little about your team's skills.
• Lay out the plan: Give a clear timeline of what you'll do and when.
• Be upfront about costs: Honesty is the best policy.
• Seal the deal: Tell them what you want them to do next.

2. Sales presentations

While project proposals provide the roadmap for a project, sales presentations are all about closing the deal. You're trying to persuade people to buy your product or service. The tone is more energetic and persuasive, and t

The focus is on highlighting the benefits to the customer and creating a sense of urgency.

While both involve persuasion, the ultimate goal and the approach are different. A project proposal is about getting buy-in for a future endeavor, while a sales presentation is about converting a prospect into a customer right now.

Consider these pro tips for presenting your next sales pitch: 

• Focus on benefits, not features: People buy based on what a product or service does for them, not what it is.
• Use strong visuals: A picture is worth a thousand words. Use high-quality images and graphics to boost your message.
• Handle objections gracefully: Anticipate potent
• Leverage social proof: Testimonials, case studies, and customer reviews can be powerful tools. 
• Follow up: A great presentation is just the beginning. Send a

3. Project kickoffs

A project kickoff is basically the starting gun for your project. It's your chance to rally the troops, lay out the game plan, and get everyone hyped about what you're building. A killer kickoff sets the tone for the whole project, so don’t skimp on it. 

Your kickoff meeting agenda should cover the essentials: 

• Project goals
• Team responsibilities
• Deliverables

But it's also about building momentum and getting everyone on the same page. You'll want to dive into the project's backstory, explain why it matters, and how it fits into the bigger picture. 

To kick off your project with a bang, try these tips:

• Set the stage: Clearly outline the project's goals, scope, and timeline.
• Introduce the team: Help everyone get to know each other.
• Communicate roles and responsibilities: Make sure everyone knows their part.
• Manage expectations: Be upfront about challenges and timelines.
• Foster collaboration: Encourage open communication and teamwork.
• Build excitement: Get everyone pumped about the project!
• Create a shared vision: Make sure everyone understands the big picture.

4. Client updates

Client update presentations are your chance to keep clients in the loop about what's happening with their projects. These updates aren't just about sharing info; they're about building trust and showing clients you're on top of things. 

Here’s what to include in your update:

• Project overview: Give a quick recap of the project's goals and objectives.
• Key accomplishments: Highlight major milestones and deliverables achieved.
• Challenges and solutions: Be transparent about any hiccups and how you overcame them.
• Potential risks: Briefly mention any potential issues and how you're mitigating them.
• Budget update: If applicable, give a brief overview of project finances.
• Next steps: Outline the plan for moving forward, including upcoming deadlines.
• Open Q&A : Leave time for questions and feedback.

Keep it simple, focus on the highlights, and make sure you're clear about what happens next. The goal? Keep clients happy and informed.

5. Competitor analyses

A competitor analysis is a deep dive into your rivals' world. It's a breakdown of what your competitors are doing, how they're doing it, and what you can learn from them.

A comprehensive competitor analysis should include:

• Competitor identification: Clearly define your primary and secondary competitors.
• Target market analysis: Understand your competitors' target audience.
• Product or service offerings: Compare features, benefits, and pricing.
• Marketing and sales strategies: Analyze their marketing channels and sales tactics.
• Customer reviews and feedback: Evaluate their reputation and customer satisfaction.
• SWOT analysis: Identify each competitor's strengths, weaknesses, opportunities, and threats.
• Competitive positioning: Highlight your client's unique selling points and how they stack up against the competition.
• Key performance indicators (KPIs): Compare key metrics like market share, revenue, and customer growth.

The goal is to find opportunities where you can shine. By understanding the competition, you can figure out how to stand out from the crowd.

6. SWOT analyses

A SWOT analysis is about figuring out what your company does well, where it falls short, what opportunities are out there, and what could potentially cause trouble. A good SWOT analysis breaks down your business into these four areas:

• Strengths: These are your company's internal capabilities and resources that give you an edge. Think about your strong team, unique technology, or a solid financial position.
• Weaknesses: These are areas where your company may fall short, like outdated systems, lack of expertise, or financial constraints. 
• Opportunities: These are external factors that can benefit your business — think new markets, emerging trends, or changes in regulations.
• Threats: These are external factors that could harm your business, like an economic downturn or supply chain challenges. 

With this info, you can make a plan to play to your strengths, fix your weaknesses, grab those opportunities, and navigate the threats.

7. Marketing strategy presentations

Whether you’re looking to secure buy-in, align teams, or clearly communicate goals and objectives, a detailed marketing strategy presentation is paramount to getting your client’s target audience on the winning side. These presentations typically include:

• Market analysis: Include a deep dive into the target market with customer demographics, behaviors, and preferences
• SWOT analysis: Give an assessment of the company’s strengths, weaknesses, opportunities, and threats (your SWOT analysis). 
• Marketing objectives: Clearly define your goals and performance metrics.
• Target audience definition: Share a detailed profile of the ideal customer.
• Value proposition: Share a compelling statement about the unique benefits your client offers.
• Marketing channels: List the platforms and tactics you’ll use to reach the target audience.
• Budget allocation: Break down how much money will be allocated to each marketing activity.
• Performance measurement: List the key metrics you’ll track to measure the success of your marketing initiatives.

A killer marketing strategy presentation is all about inspiring confidence in your plan. It's not just about throwing numbers and jargon at people — tell a story that gets them excited about your ideas. Keep it simple, make it visual, and, most importantly, show how your plan is going to make money.

8. Financial reports and analyses

Presenting financial reports can be a real number-crunching rollercoaster. You're basically translating a bunch of boring numbers into something exciting. (Okay, maybe not exciting , but at least understandable.) Consultants often whip up these reports to show clients where their money's going, how they're making it, and where they could be doing better.

Here's a breakdown of what's usually included:

• Income statement: Shows revenue, expenses, and profit over a specific period
• Balance sheet: Snapshots of a company's financial health at a specific point in time
• Cash flow statement: Tracks the flow of cash in and out of a business
• Key financial ratios: Measures profitability, liquidity, and efficiency
• Trend analysis: Comparing financial performance over time
• Benchmarking: Comparing financial performance to industry standards
• Forecasts and projections: Predicting future financial performance
• Recommendations: Suggesting actions based on the financial analysis

Financial reports are like a business’s report card. They reveal a company's financial health, helping make informed decisions, attract investors, and ensure compliance with regulations.

9. Industry reports

Industry reports give you a peek into the future of your industry, showing you what's hot, what's not, and where the money's at. Consultants dive into industry reports to find new ways to give their clients a competitive edge.

Here's what you'll typically find in an industry report:

• Ice breaker: Share an interesting question that leads into your report’s findings. For example, “How many minutes do you think people spend in meetings per week?”
• Market overview: Give a brief overview of the size, growth rate, key players, and trends in your industry. 
• Customer analysis: List the demographics, behaviors, preferences, and needs of your target customer. 
• Competitive landscape: Analyze your competitors’ strengths and weaknesses.
• SWOT analysis: Provide an overview of an industry’s strengths, weaknesses, opportunities, and threats.
• Trends and forecasts: Research emerging trends and how they may steer future development.
• Potential opportunities: Highlight potential growth areas and emerging new markets.
• Challenges and risks: Make not of potential obstacles and threats.
• Recommendations: Give actionable insights and recommendations for next steps.

Industry reports cover specific topics within broader sectors. Here are some recent examples:

• Technology: The future of artificial intelligence, the rise of blockchain, the impact of 5G on various industries
• Healthcare: The aging population and its implications, the growth of telemedicine, the potential of personalized medicine
• Retail: E-commerce trends, omnichannel retailing, the impact of social media on consumer behavior
• Finance: Fintech disruption, cryptocurrency regulations, the future of banking
• Automotive: Electric vehicles, autonomous driving, shared mobility services
• Energy: Renewable energy sources, energy storage solutions, the impact of climate change
• Food and beverage: Consumer trends, sustainability, food safety regulations

10. Feasibility studies

A feasibility study is your project’s reality check. It's all about figuring out if something is actually doable and worth the effort. Basically, you're trying to avoid wasting time and money on something that's not going to work.

A good feasibility study looks at all the angles. Make sure to include these key insights:

• Market analysis: Identify your target market, customer needs, and competitive landscape.
• Financial analysis: Outline projected revenues, costs, profitability, and return on investment.
• Technical feasibility: Assess required technology, resources, and expertise.
• Legal and regulatory analysis: Identify any potential legal and regulatory hurdles.
• Risk assessment: Identify potential risks and develop mitigation strategies. 
• Schedule feasibility: Give a realistic project timeline.
• Resource allocation: Determine all the necessary human, financial, and physical resources needed.

11. Investor pitch decks

An investor pitch deck is basically your business's dating profile. It's a short, sexy presentation designed to woo potential investors. You want to quickly and effectively communicate what your business is, why it's awesome, and why investors should give you their hard-earned cash.

A great pitch deck covers all the bases. You'll want to include information about your company, the problem you're solving, your solution, your target market, your business model, your team, your financials, and how much money you're looking for. It's like a condensed version of your business plan with a focus on the most important stuff, like:

• The problem: Clearly articulate the problem your business solves.
• Your solution: Explain how your product or service addresses the problem.
• Market size: Demonstrate the potential market opportunity.
• Business model: Outline how you generate revenue.
• Traction: Showcase your progress and achievements.
• Team: Highlight your team's experience and expertise.
• Financials: Present your financial projections and funding needs.
• Competitive landscape: Analyze your competitors and your unique value proposition.
• Investment ask: Clearly state the amount of funding you're seeking and how you plan to use it.
• Call to action: End with a strong closing statement and next steps.

12. Change management presentations

Change management presentations are essential when you're trying to convince people to embrace a big change, whether it's a new system, a merger, or a process overhaul. You're basically selling the idea that change is good, and you've got a plan to make it painless.

You'll often need to present a change management plan when introducing new technology, restructuring teams, or implementing new policies. The goal is to get buy-in, manage expectations, and minimize disruption. Your presentation should outline:

• The big change: Clearly communicate what's changing and why.
• Impact assessment: Describe how the change will affect employees, processes, and systems.
• Communication plan: Detail how you'll share information with stakeholders.
• Resistance management: Address potential pushback and outline strategies to overcome it.
• Training and development: Explain how you'll equip employees to succeed in the new environment.
• Timeline and milestones: Provide a clear project plan with key dates.
• Roles and responsibilities: Define who's responsible for what during the change process.
• Measurement and evaluation: Outline how you plan to measure the success of the change.
• Change champions: Identify key individuals who will support the change.
• Communication channels: Establish how you'll share information throughout the process.
• Risk assessment: Identify potential challenges and develop mitigation plans.
• Benefits and outcomes: Highlight the expected positive results of the change.

13. Customer relationship management (CRM) presentations

A customer relationship management presentation is all about winning over your customers and keeping them happy. You'll often need to give this kind of presentation when introducing a new CRM system, explaining how it will improve customer service, or justifying the investment in CRM software.

The goal of a CRM presentation is to convince your clients and investors that investing in customer relationships is worth it. You'll want to show how a CRM can help gather customer data, improve sales, and boost customer satisfaction. Your presentation should cover:

• Business challenges: Outline the current pain points and inefficiencies in customer management.
• CRM solution: Introduce the chosen CRM system and its key features.
• Benefits of implementation: Highlight how the CRM will address business challenges and improve processes.
• ROI and cost-benefit analysis: Demonstrate the financial impact of the CRM investment.
• Implementation plan: Outline the steps involved in implementing the CRM system.
• Training and support: Discuss plans for employee training and ongoing support.
• Data migration: Explain how existing customer data will be transferred to the new system.
• Integration with other systems: Highlight how the CRM will work with existing tools.

14. Information technology (IT) strategy presentations

An IT strategy presentation is basically your tech blueprint for the future. It's where you lay out your digital roadmap and convince everyone to hop on board. You'll often need to present this when you're trying to get buy-in for new technology, explain how IT supports the overall business goals, or justify IT spending.

The goal of this presentation is to show how technology can help the company reach its objectives. You'll want to cover:

• IT assessment: Gauge your client’s current IT infrastructure and capabilities.
• Technology roadmap: Describe a vision for future technology adoption and implementation.
• IT goals and objectives: Outline your specific, measurable, achievable, relevant, and time-bound (SMART) IT goals.
• Investment priorities: Identify key IT projects and initiatives.
• Cost-benefit analysis: Justify these IT investments based on expected returns.
• Risk assessment: Identify any potential IT risks and how you plan to mitigate them.
• Security and compliance: Outline IT security measures and regulatory adherence.
• Talent and skills: Assess what your IT workforce needs and offer development plans .
• Metrics and KPIs: List the key performance indicators you’ll use to measure IT performance.
• Return on investment (ROI): Show how these IT investments contribute to business success.

15. Human resource management (HRM) presentations

Human resources presentations are all about people, people, people. You're basically trying to convince everyone that HR isn't just about paperwork. These presentations pop up all the time — whether you're introducing a new benefits package, explaining performance reviews, or selling the dream of a great company culture.

The goal is to show people how HR makes a difference. You're not just talking about rules and policies; you're talking about how you're making employees happy, productive, and wanting to stick around. 

Here's what you might include in an HRM presentation:

• Overview of HR strategy: Describe how your HR goals align with business objectives.
• Talent acquisition and retention: List your strategies for attracting and retaining top talent.
• Employee engagement initiatives: Pitch programs to boost employee morale and productivity.
• Performance management systems: Describe how to evaluate and develop employees.
• Learning and development programs: Outline how you plan to continue building employee skills and competencies.
• Compensation and benefits: Explain the company's compensation philosophy and any changes you’d make.
• Diversity and inclusion initiatives: Describe how your plan promotes a welcoming and inclusive workplace.
• Employee relations: Address conflict resolution, employee grievances, and labor relations.
• Legal compliance: Ensure adherence to employment laws and regulations.
• HR technology: Explain how you’d leverage HR systems to improve efficiency and data management.
• Metrics and KPIs: Demonstrate the impact of HR initiatives on business outcomes.

Consulting presentation must-haves

A great consulting presentation isn't just about looking good; it's about communicating complex ideas clearly and convincingly. Here are the essential elements that every consulting presentation should include.

An engaging intro

The first few minutes of your consulting presentation are crucial. This is your golden opportunity to capture your audience's attention, establish credibility, and set the stage for the rest of your presentation. 

A strong introduction hooks your audience, making them eager to hear more. To create an unforgettable opening, consider these tips:

• Start with a bang: Open with a story, a surprising fact, or a question that grabs your audience’s attention.
• State your purpose: Clearly and concisely explain why you're there and what you're going to cover.
• Build credibility: Quickly prove your expertise and that you know your stuff.
• Connect with your audience: Show you understand exactly what your audience is going through and how you can help.
• Create anticipation: Give them a taste of what's to come without giving away the whole plot. Problems and opportunities

After hooking your audience with a strong intro, it's time to dive into the nitty-gritty. You need to clearly articulate the problems your clients are facing and how these challenges create opportunities for improvement. 

This section should cover:

• Specific pain points your client is experiencing
• Any negative impacts these problems have had on their business
• The potential benefits of addressing them

By clearly outlining the problem and its consequences, you'll build a compelling case for your proposed solution and position yourself as a trusted advisor.

Approach and methodology

Once you've painted a vivid picture of the problem and its impact, it's time to unveil your approach. 

Clearly outline your proposed methodology, breaking down the key phases of your project. This is where you earn your consultant stripes by showcasing your expertise. Discuss the specific tools and techniques you'll employ, such as data analysis, stakeholder interviews, or process mapping. 

By providing a clear roadmap of your approach, you demonstrate your understanding of the problem and your ability to deliver tangible results. This step is crucial in building trust and credibility with your clients.

Insights and analysis

Data is the backbone of any compelling consulting presentation. After outlining your approach, it's time to unveil your findings. But don't just dump a bunch of numbers on your audience. Transform those numbers into insights that matter. 

Use clear, easy-to-understand visuals like charts and graphs to bring your data to life. Instead of burying your audience in spreadsheets, tell a story with your data and show them the big picture. Quantify the problem's impact in dollars and cents or demonstrate the potential ROI of your solution. Make the numbers sing!

Solutions and recommendations

The climax of your presentation is your solution and recommendations. This is where you shine as a problem-solver. 

Present your recommendations clearly and concisely, tailoring them to your client's specific needs and goals. Don't just throw ideas out there; explain why each solution is the best fit. 

If you have multiple options, lay out the pros and cons of each. This demonstrates your thoroughness and helps the client make informed decisions. Remember, the goal is to give actionable steps that will drive real results!

Implementation plan

Depending on the situation, you might want to lay out a basic plan for making your ideas happen. Don't go overboard with the details, but give them a general overview that includes:

• Key milestones
• General timelines
• Team member responsibilities

The big finish

The ending of your presentation is just as important as the beginning. You want to leave a lasting impression and reinforce your key messages. Here’s what to include in your wrap-up:

• Summary: Summarize your main points, but don't just regurgitate what you've already said. Reframe your findings in a way that highlights the big picture.
• Next steps: Clearly outline the next steps you’d like your client to take. 

Remember, your conclusion is your chance to shine. Don't mumble your way through it. Deliver your closing remarks with confidence and enthusiasm. You want your audience to walk away feeling inspired and excited about the possibilities.

Tips for your next consulting presentation

Let's dive into some essential tips to help you create and deliver presentations that leave a lasting impression.

• Use visuals that wow: Use cool-looking images, infographics, or anything that complements your content and keeps the audience engaged.
• Keep it simple: Avoid information overload. Focus on key points and clear visuals.
• Less is more: Use plenty of white space and avoid clutter on your slides.
• Talk like a human: Ditch the fancy jargon and explain complex ideas in a way everyone can understand.
• Keep it professional (but not too stiff): Keep the design consistent and professional, but don't be afraid to add a little personality.
• Confidence is key: Practice your presentation beforehand and deliver it with energy and enthusiasm. You got this!
• Build rapport: Connect with your audience on a personal level.
• Handle questions confidently: Be prepared to answer tough questions.
• End with a bang: Leave a lasting impression with a strong conclusion.
• Seek feedback: Ask for presentation feedback to improve future efforts.
• Follow up: Send a prompt thank-you note (or email) and any promised materials.

Win them over with Mentimeter

Crafting a compelling consulting presentation is an art form that demands a blend of structure, storytelling, and visual appeal. It’s more than just delivering information; it's about connecting with your audience and leaving a lasting impression. 

Speaking of connecting with your audience, Mentimeter is your all-in-one tool for creating informative and engaging presentations. From structured Q&As to live polls , learn how you can get everyone involved in your next consulting presentation. 

Browse more posts

160+ general knowledge quiz questions for any occasion [2024]

10 best presentation tools of 2024

Meeting Cadence: Quarterly, Monthly, or Weekly Meetings? Tips for 2024

Impress with interactive presentations.

• Ad Creative Eye-catching designs that perform
• Social Media Creative Engaging assets for all platforms
• Email Design Templates & designs to grab attention
• Web Design Growth-driving designs for web
• Presentation Design Custom slide decks that stand out
• Packaging & Merch Design Head-turning apparel & merch
• eBook & Digital Report Design Your digital content supercharged
• Print Design Beautiful designs for all things printed
• Illustration Design Visual storytelling for your brand
• Brand Identity Design Expertise & custom design services
• Concept Creation Ideas that will captivate your audience
• Video Production Effortless video production at scale
• AR/3D Design New creative dimensions that perform
• AI-Enhanced Creative Human expertise at AI scale
• AI Consulting Maximize AI with tailored strategies

Beyond the Brief: Creating a Comic Book With AI

The 10 Best Webflow Agencies in 2024 (Updated List)

20 Best Landing Page Design Examples & Ideas in 2024

How Amazon Delivers Creative Assets Faster Without Increasing Headcount

How Shopify Built a Growth Workshop to Unlock Rapid Experimentation

How Boomi Revitalized Lead Generation by Tripling Creative Output

The Infinite Canvas: AI in Action

Superside Virtual Summit

25 Best Consulting Pitch Deck Examples in 2024 (McKinsey, Deloitte & More)

Need Quality Design at Scale?

Let’s face it–capturing the attention of investors is no easy task. Each year, thousands of pitch decks are presented, yet only a few successfully attract investment. Consulting firms have a unique opportunity to stand out if they can create compelling slide decks. But what's the secret to their success? I'll explore how industry leaders like McKinsey and Deloitte have perfected the art of the consulting pitch deck. You'll see examples that not only illustrate their techniques but also inspire your own presentations.

Achieving the perfect balance between effectiveness and visual appeal in a pitch deck is challenging, and we at Superside have experienced this firsthand. When we entered YC Winter 2016 , we crafted a successful pitch deck that played a key role in our success. Learning from examples, particularly how top consulting firms design their presentations, can guide us toward creating compelling pitch decks.

Consider this: a VC analyst typically reviews 3,000 pitch decks each year but invests in only 9 . Additionally, 15% of investors view these decks on small screens. Given these statistics, how can one design an outstanding consulting slide? The solution lies in examining proven examples. Superside has curated a list of the 25 best consulting pitch deck examples that can help you make that successful leap.

Key Objectives of Consulting Pitch Decks

Consulting pitch decks are designed to effectively communicate the value and capabilities of a consulting firm to potential clients and investors, but making a great first impression is never easy.

Therefore, before starting, we can break down the goal of consulting presentation pitch decks into three crucial points for success.

1. Introduce and position the consulting firm

The first goal of a consulting pitch deck is to introduce the consulting firm to the potential client and to clearly position it in the market.

This includes detailing the mission, vision, core values and unique selling propositions (USPs) of the consulting business. The pitch deck should highlight the firm’s expertise, past successes, competitive advantages and industry credibility to establish a strong initial impression.

2. Demonstrate understanding and expertise

The second key factor revolves around showcasing the consulting firm's deep understanding of the potential client’s industry, challenges and needs. This part of the pitch deck aims to resonate with the client by reflecting an insightful analysis of their current issues and how these affect their business.

The deck should also detail case studies, data and examples of previous consulting engagements where the firm successfully addressed similar challenges. This is key in the communication strategy, as it helps in building trust and demonstrating the firm’s capability and expertise.

3. Propose solutions and benefits

Finally, the pitch deck should outline specific, tailored solutions that the consulting firm can offer to address the client’s needs or a particular project.

This includes showcasing the new client a clear description of the approach, methodologies and anticipated outcomes of the engagement. The goal here is to make a compelling case for how the consulting firm will add value, highlighting the tangible benefits such as cost savings, revenue growth, improved efficiency, or other critical performance indicators.

All of this key information is necessary not only to win more clients but also to showcase how the strategic decisions of the consulting service can achieve the goals of a customer thanks to consultants.

Discover Our Presentation Design Excellence

At Superside, we provide our top-notch pitch deck and presentation designers with AI-enhanced tools to improve outcomes, reduce design times and create market differentiation. Want to learn more?

Do’s and Don’ts of Consulting Pitch Decks

If you believe creating a winning pitch deck is easy, think again–there are numerous factors to consider before showcasing your consulting proposal.

According to TechCrunch , the most common mistake in unsuccessful pitch decks is an excessive focus on the business mode while neglecting the competitive landscape. Additionally, research indicates that investors now spend 24% less time reviewing pitch decks , making it even more critical to perfect your approach.

So, let's examine three dos and three don'ts of consulting pitch decks that you should follow.

Do - Start with the key takeaway (Answer First Approach)

Begin your deck with the most critical information: your main recommendation or conclusion. This aligns with the Pyramid Principle , ensuring that you immediately grasp the most important message without waiting for the end of the presentation.

Do - Use standalone sentence titles (SAS Titles)

Each slide should have a clear, concise title in full-sentence format that conveys the slide’s main message. This helps ensure that if someone were only to read the slide titles, they would still understand the essential points of the presentation (and your potential new clients will as well). This practice aids in communication clarity and effectiveness, especially for viewers who may skim the deck.

Do - Use powerful graphics and succinct formatting

Use well-designed graphics and maintain a concise format throughout the deck. Powerful visuals and relevant information help in making the argument fact-driven and impactful for potential investors. Also, ensure that all slides are uniformly formatted to maintain professionalism and ease of reading.

Don't - Use burying key takeaways

Don’t save important conclusions or recommendations for the end of the presentation. Always use a top-down approach where key messages are presented first. Placing critical information at the beginning ensures it will not be missed by the audience–this sounds like a no-brainer, but many pitch decks fail because of this.

Don't - Overload slides with text or irrelevant data

Keep slides clear and focused on one key insight to avoid overwhelming your audience. Overloading slides with too much information or irrelevant data can lead to confusion and dilute the impact of your message. Focus only on the unique strengths and present complex information as simply as you can.

Don’t - Ignore consistent formatting

Make that your deck adheres to a consistent format with uniform font sizes, brand colors and alignment of text and images throughout. Consistent formatting is crucial as it not only enhances the professional appearance of your presentation but also aids in creating a compelling presentation, which we also see when we analyze relevant case studies from famous sales decks .

How to Create an Effective Consulting Pitch Deck

In my experience, creating an effective consulting pitch deck is both an art and a science. Besides following the key factors, dos and don'ts that I mentioned before, it's important to consider your consulting firm's value proposition, action plan, the client's problem, the visualization of data and concepts, the market analysis and more.

It's really more complex than you might believe, which gives us three clear options to create amazing consulting pitch decks:

• Do It Yourself (Hard!): If you have the skills and time, creating the pitch deck yourself might be a good option, as long as you are willing to sacrifice your precious time (creating pitch decks can take up to a few months !). By using software like PowerPoint, Keynote, or more advanced tools like Adobe Creative Suite, you can customize every part of the deck to align with your firm's branding and meet your prospective client's specific needs.
• Hire a Freelance Designer or an Agency (Meh!) : If design isn’t your forte or if you’re crunched for time, hiring an agency or freelance graphic designer might be a good call. A professional pitch deck design service can bring your data and concepts to life visually, making all the details easier to digest and your presentation more engaging.
• Use Superside's Creative-as-a-Service Model (Easier, Better and More Affordable): We are far more than just a pitch deck design agency . Superside is a subscription-based design service that offers a wide range of capabilities under one umbrella, including consulting pitch deck design. We provide faster, more affordable and more reliable services than traditional pitch deck design agencies, making us the ideal choice for your consulting firm."

What About Using AI Tools to Create a Consulting Pitch Deck Template?

Using AI tools to create consulting pitch decks has become an increasingly popular practice, thanks to the sophistication and efficiency that large language models can offer. I can name a few AI-driven tools, such as Slides.AI and StoryDocs , that significantly simplify the deck-building process.

However, although I personally support the use of AI for creating pitch decks and presentations, it's important to strike the right balance between AI and human-powered creativity.

That's why we at Superside offer our AI-Enhanced Creative Service , which combines the expertise of our pitch deck and presentation designers with the power of AI. This integration helps to reduce design times, generate more templates and more accurately capture the tone, voice and mission of your consulting firm like never before.

Upgrade Your Presentation With Superside's Pitch Deck Consulting Services

Your next consulting project needs to stand out. However, before you can impress your next client, you must first win over your investors.

Superside's presentation design services have successfully completed over 41,000 projects in recent years for different customers, including AEI Consulting , a firm focused on building, environmental, land and sustainability consulting. We designed pitch decks for them that significantly increased their deal-closing rate.

Our team of skilled pitch deck designers at Superside crafts designs that directly talk to your target audience, including clients and investors. This results in highly effective consulting pitch decks that are sure to secure wins.

The best part? A Superside subscription offers more than just pitch deck design . It includes branding, illustration design , email design, landing page creation and our innovative AI-enhanced creative services, which simplify the process of scaling and ensuring your brand stands out.

Superside's Design Capabilities

Explore Superside's full range of design capabilities with creative examples of our work for clients, like Amazon, Salesforce and Puma.

25 Best Consulting Pitch Deck Examples in 2024

It's now time to take a look at some effective and practical consulting slides that have really delivered results. I'll show you examples from McKinsey, KPMG, Deloitte and PwC because they say that learning from the best is the best way to learn.

McKinsey Consulting Presentations

1) digital globalization: the new era of global flows.

This McKinsey PPT example is great because of the kind of value it adds through data not easily found elsewhere. They highlight trends clearly, such as market size and social proof with cool and clear infographics.

2) McKinsey Global Institute Report - A labor market that works: Connecting talent and opportunity in the digital age

This consulting slide deck is thoughtful because if you look at slides 30 - 33, it gives an actionable plan and recommendations for each unique stakeholder. This makes the messaging very personalized and it is more memorable because it appears at the end.

3) McKinsey Quarterly 50th Anniversary Highlights

Although you wouldn’t expect a company’s anniversary to make for an example-worthy PowerPoint presentation, the way they have incorporated the human touch is a key takeaway from this consulting slide deck.

4) From touchpoints to journeys: Seeing the world as customers do

This consulting slide deck is amazing because of how it presents information as a list, making it easy for the audience to follow. The use of illustrations also helps the audience to grasp the content more effectively, since our brain processes images much faster than words.

KPMG Consulting Presentations

5) how to use weflive 2017.

This excellent PowerPoint presentation has already been viewed over 11,900 times, just four months after it was uploaded. Screenshots help existing and potential customers easily understand the KPMG system . This is a win-win strategy for any business because it is so scalable (multiple users can self-learn at their own pace and time) and cost efficient (reduces the need for chat support or account management).

6) Global Construction Survey | 2016

Here is another great PowerPoint presentation , simply because of its natural storytelling tone, especially in the first half of the deck. Bullet points also keep it clear and interesting.

7) Global Automotive Executive Survey 2015

This presentation is pure gold in terms of investing in design. Each slide has been designed to make it consistently visually appealing. Extra effort shines through in presenting data via objects (such as cars on tracks) that is relevant to the industry (automobile).

8) Getting ready for IFRS 16

Simple. Clean. Neat. This consulting slide deck is a delight to the eyes because of its clean white background. It prevents the readers from distractions to read the key points. Further, the use of icons helps effectively deliver the content that the speaker wants to provide.

9) European Family Business Trends: Modern Times?

This consulting slide deck makes the list for a simple reason: they included all their contacts and office locations on slide 15. You’d be surprised how many people miss including their particulars so that potential clients or partners can contact them easily.

Deloitte Consulting Presentations

10) tmt outlook 2017: a new wave of advances offers opportunities and challenges.

Management consultant Deloitte provides another great PowerPoint presentation that directly interacts with the audience. Several times in the deck, they’ve asked the audience to take part, with polls. This ensures the audience stays tuned in during the entire presentation.

11) Findings on health information technology and electronic health records

This consulting slide deck is better than many generic PowerPoint presentation examples because it highlights key takeaways about electronic health records and does not overload viewers with too much information. The important highlights on each slide are in bold.

12) 4 approaches to automate work using cognitive technologies

Sneak previews -- they do not just work for movies, but for PowerPoint presentations as well. This presentation uses a smart technique to give an educational solution it is their target audience.

13) Moving digital transformation forward: Findings from the 2016 digital business global executive study and research report

This consulting slide deck is another design and storytelling win. If you observe carefully, the content is presented to its audience as a journey from the start (slide 7) to the end (slide 21). The information is shown with an infographic, but focuses and explains each component, so that the reader can easily absorb the information.

PWC Consulting Presentations

14) putting digital technology and data to work for tech cmo's.

This gem is another brilliant presentation example. Not only does it provide a step-by-step actionable recommendation (slides 15-18), but it gives a real case study afterwards. Many presentations supply data and recommendations without showing how they apply. Remember, success stories and testimonies boost your credibility.

15) PwC Trends in the workforce

Something fresh is always great. This consulting slide deck made our list because of the layout it uses on the left-hand side. Having a consistent, simple visual element (like a table of contents) helps engage the audience.

16) World Economic Forum: The power of analytics for better and faster decisions by Dan DiFilippo

It is difficult to retain information from presentations. This consulting slide deck is a notable example because it gives the audience a summary (slide 19) to ensure that the important learning points are not forgotten.

17) Business Pulse - Dual perspectives on the top 10 risks and opportunities 2013 and beyond

Whether you are giving a sales presentation or simply sharing information, speak to your audience. This exceptional consulting deck asks questions of the audience that are creative and intelligently crafted. Check out slides 2, 3 and 7.

18) How fit is your capital allocation strategy?

You don’t have to include everything. You can provide high-value additional content at the end of your presentation. Help your audience know what’s next.

19) The evolving value chain in life sciences

This is a good PowerPoint presentation example because it uses the company’s template and has the logo on every slide. Although it sounds like a small detail, including your logo on every slide increases familiarity and brand affinity, especially if your company is new.

20) The new revenue recognition standard for life sciences companies

What we can learn from this consulting slide deck (slide 3) is to remember to introduce yourselves... especially if you are presenting to a new group of people! Providing your particulars also enable you to network easily afterwards and boost your professional connections.

21) Cultural Times - The first global map of cultural and creative industries

Literary techniques can go beyond poems or plays. Use acronyms, alliteration, similes, and metaphors when presenting. In this PowerPoint presentation example, the speaker used 4Ds to help its audience remember the key points. Brilliant.

Ernst & Young Consulting Presentations

22) ey human capital conference 2012.

This pitch deck by EY addresses the complexities of managing employee mobility, focusing on the various considerations that both employers and employees must navigate. It covers essential topics such as risk management, ensuring the quality and effectiveness of mobility programs, compliance with legal requirements and the need for effective coordination and communication.

23) EY Price Point: global oil and gas market outlook

This pitch deck from EY presents a global outlook on the oil and gas market as we enter 2021 with a sense of cautious optimism regarding global health, the economy, and energy markets. The early approval and rollout of COVID-19 vaccines in the US and UK have injected hope, particularly highlighted by the swift development and reported efficacy exceeding 90%.

24) IBOR transition challenges and opportunities

This consulting slide deck outlines the agenda and provides an overview for a webinar focused on the IBOR transition within the asset management industry. The webinar aims to discuss various aspects of the transition, including its current progress, the implications for asset managers and their products, insights from European central banking working groups, and how different firms are handling the migration process.

25) Power transactions and trends Q2 2019 overview

This EY pitch deck provides an analysis of global power and utilities deal activity in the second quarter of 2019, highlighting a substantial 44% increase in deal value from the first quarter, totaling $26.8 billion. The Americas emerged as the region with the highest deal value, contributing $13.1 billion. Financial investors played a pivotal role, predominantly targeting integrated utility assets for their stability.

Achieve Pitch Perfection With Superside's Consulting PPT Deck Services

Here is the secret from professional consultant presentations: there is no secret. Presentations succeed because they use the same basic rules, whether for a consulting giant or a one-person start-up.

Use these tips to take your presentation to the next level:

• Keep your audience in mind.
• Be creative and unique–stand out with the help of Superside.
• Be thoughtful. Make information easy to digest.

Your next consulting presentation could be designed by experts in the field who have created pitch deck templates for consulting firms. Eager to discover more?

Book a free demo and a call with Superside today and see how our presentation design services can elevate your pitch to the next level.

Discover an Enterprising Solution to Scaling Creative

82% of in-house creative teams can't keep up with the pace of creative requests. 100% have found relief with Superside. Plug into everything from presentations and brand templates to video and AR—all with one convenient monthly subscription.

Meet Roger, a content marketer driven by his love for online search, digital marketing, and performance marketing. When he's not immersed in the latest updates on Google, AI and social media, you'll find him passionately crafting strategies to simplify online searches for people, sparing them the frustration of navigating through endless pages. As a marketer, Roger Match has turned into the perfect match for Superside, helping us showcase our purpose, objectives and essence to the world.

Don’t miss anything!

Join our community of 50,000+ who receive the best in design and marketing content, weekly.

These Are the 12 Best AI Presentation Makers of 2024

10 Best Places to Outsource PowerPoint Design Services in 2024

35+ SWOT Analysis Templates (Free, AI, PPT & Our Picks 2024)

Why choose creative-as-a-service with superside.

Improve your marketing performance

Get high-quality creative, ship campaigns faster and stand out from the competition.

Be more agile & responsive

Never say no to another project request. Get a hassle-free creative partner that can keep up.

Elevate your team

Allow your in-house creatives to focus on more strategic projects. Get new ideas & continuous design inspiration.

Save time & be more cost-efficient

Increase your design capacity without additional hiring and with fewer vendors to manage.

See Superside in action

Get a demo and discover how 450+ ambitious companies and 2,500 energized fans use Superside to free themselves from the shackles of limited budgets, broken processes and stretched in-house teams.

DESIGN CREATIVE

15 Consulting Presentation Examples from Industry Leaders: Bain, Deloitte, and McKinsey

July 17, 2024

Consulting presentations are more than just a collection of slides. They are tools used by consultants to share their findings, insights, and suggestions with clients.

If you’ve reflected on –

• What sets apart a consulting presentation from a regular one?
• How do top consultants manage to convey complex information in a clear and compelling manner?

Then you’re in the right place.

These presentations play an important role in decision-making and organizational changes.

We have made videos for 150+ B2B & SaaS companies.

Explainer Video, Product Demo, Remote Video Testimonials, and more.

What is a Presentation?

A presentation is a way of sharing information. You can use it in different settings, such as group discussions, meetings, or when you’re explaining something to your team. It could be a demonstration, a talk, a lecture, or a speech. It’s usually set up to share information systematically to an audience.

The aim is to share information effectively with listeners. It should be interesting, easy to understand, and convincing. It’s an important skill in many fields, such as business, teaching, science, and public speaking.

What is a Consulting Presentation?

A consulting presentation is a document that outlines their findings, analyses, and suggestions for a client. It is typically used as a tool to explain the work in a structured and logical way.

The goal is not just to present information. It is to persuade the client to take action based on the consultant’s suggestions. Therefore, it needs to be clear, impactful, and based on solid data and analysis.

15 Examples of Consulting Presentation

Here are 15 examples of consulting presentations. Let’s explore their unique characteristics and the elements that make them stand out.

The consulting presentation is a detailed financial analysis of NYCHA. It includes the current financial situation and challenges faced by the organization.

The unique element of this presentation is mapping out how to implement recommendations in detail. It includes a timeline, key milestones, and roles and responsibilities.

The presentation is neat and consistent in terms of font and color palette.

2. McKinsey

This consulting presentation talks about the impact of past technologies and potential impact of future technologies on the minerals industry.

The unique elements are detailed case studies on specific commodities and the outline of specific implementation strategies.

It delivers important information that isn’t readily available elsewhere. They used interesting graphics to easily show changes and movements over time.

The white background with simple design minimizes distraction from the key points.

3. Deloitte

This consulting presentation provides a comprehensive analysis of the global, regional (East Africa), and local (Kenya) economic outlook.

The features that stand out in this presentation are a detailed agenda and a list of speakers with their roles.

A specific layout is followed by all the slides of the presentation. The vibrant color palette resulted in vibrant visuals that work well together.

This consulting presentation talks about the scope and the process of the Operational Excellence diagnostic. It includes a detailed discussion on the five opportunity areas and two enablers found by the Operational Excellence Steering Committee.

It provides a detailed timeline of the Steering Committee meetings, which is not commonly seen in many presentations.

The presentation layout is neat and uncluttered. The typography and colors are consistent throughout.

5. Accenture

The consulting presentation includes a detailed analysis of intelligent operations. It discusses the importance, components, implementation steps, and benefits of the concept.

The presentation talks about the five essential components of intelligent operations (Innovative Talent, Data-Driven Foundation, Applied Intelligence, Leveraging the Power of the Cloud, and a Customer-First Approach) and the role of each of these components in creating it. It provides a clear roadmap for businesses looking to implement these operations.

The consistent use of the same colors and typography keeps the presentation harmonious.

6. Alvarez & Marsal

The consulting presentation provides a thorough list of distressed credits.

This list includes a wide range of details (the company name, country, sector, debt instrument, maturity, total debt, percentage of total debt, EBITDA, and debt/EBITDA) that is not commonly seen in presentations.

Another unique element of this presentation is the forward-looking view of the situation presented here.

Every slide includes the company logo. Although a small detail, it builds brand affinity and familiarity.

7. Roland Berger

This consulting presentation is an analysis of the supply chain risks associated with the Lithium-Ion battery market. It discusses the impact of recycling in mitigating supply chain risks and provides insights into risk mitigation strategies.

It discusses the role of different stakeholders (including OEMs, cell and CAM suppliers, mining companies, and legislators) which serves as a unique feature.

The most unique element here is the slide design on a dark background. The color palette consists of various tones of blue and gray that compliment the background perfectly.

The consulting presentation is about project management and its importance.It includes a brief profile of the presenters, outlining their experience and expertise. This provides credibility to the presentation.

It lists out the warning signs of a failing project. This is a unique element as it provides valuable insights into the common pitfalls in project management.

Another unique element is the section with key takeaways towards the end.

The color palette, typography and visuals catches attention and highlights key points.

9. Strategy&

This consulting presentation talks about powertrain technologies in detail, including their advantages, disadvantages,techno-economic characteristics etc.

The unique element here is the TCO (Total Cost of Ownership) analysis for different powertrain technologies. It also includes the effect of selected opportunities and threat

Detailed market outlook, including sales projections and market diffusion, is not commonly found in many presentations either.

The infographics are visually appealing and add value to the presentation

The consulting presentation provides a thorough report on the impacts of COVID-19 on various sectors of Australia.

The report uses a unique framework. It is based on a wide range of public data and targeted consultation, making it a reliable source of information.

The report does not only include the opportunities, challenges, and current impacts. It also talks about how it could affect the future. It is an unique element that provides valuable insights in the infrastructure sector.

The presentation design is simple, precise and consistent. That makes it easy to understand.

11. Booz Allen Hamilton

This presentation design is a detailed investor presentation for Booz Allen.

The most unique feature of this presentation is the company history illustrated as a timeline. This is a great way of establishing brand credibility.

With a clean and consistent layout and muted colors, this presentation design showcases a professional approach.

This consulting presentation is a report of ICOs, including their performance, the reasons for their success or failure, and the trends that have emerged.

The report includes key takeaways and an outlook for the future. This unique feature provides valuable insights for investors and other stakeholders in the ICO market.

Discussing the methodology is another unique feature of the report.

The simple presentation design looks neat and keeps the focus on the data.

13. Oliver Wyman

The consulting presentation gives fundamental facts and recommendations for corporate leaders as an effect of covid-19.

The table of contents (ToC) of this consulting presentation do not just mention the various sections. It also has a list of key topics and a brief summary of that section. It is a unique element.

Another unique element is the executive summary. It is written in a table format and includes the unknown facts along with the known ones.

The variety in colors and typography add visual interest to the presentation.

14. AT Kearney

This consulting presentation discusses the specific impact of COVID-19 on Turkey. It especially talks about economy in terms of sectors like, tourism, automotive, and textile.

It provides a customized actionable plan for business owners. This approach adds a unique and personal touch to the presentation.

The presentation design includes multiple visual elements, such as graphics, flat icons etc to make it more accessible to everyone. The consistent color palette throughout makes it even more appealing.

This consulting presentation offers advice and tools to audit committees to enhance their skills and understanding.

It includes a unique communications network diagram that shows the interaction between different entities (the listed company, institutional investors, sell-side analysts, and media).

It highlights key areas. This unique feature provides insight into the areas that are important for clients to understand and consider.

The presentation deck is basic and has a professional approach.

Why choose Content Beta to create a consulting presentation?

We’re not just a regular design service! We can assist you with nearly everything you need to tell your product’s story. From a range of videos ( Product Explainers , Product Demo Videos , Testimonial Videos etc) to a variety of design solutions (Whitepapers, Presentation design, eBooks etc) and even Podcast editing – we do it all.

We have years of experience creating content specifically for the B2B Tech, SaaS, and Software industry.

We offer completely transparent pricing for video and design production. We can accommodate busy schedules and large projects. We have a fast response and quick turnaround time. Our dashboard provides you with real-time updates on project status.

Click here to get more details about our presentation design services.

A well-built presentation can be very effective. Consulting presentations are about organizing your message, explaining complex details simply, and convincing your audience effectively. They guide decision-making and motivate action.

Consulting presentations reflect the consultant’s understanding, analytical abilities, and capability to provide practical solutions.

The main goal of a consulting presentation is to be of value to your client. Concentrate on their requirements, clearly present your findings, and make suggestions that result in significant improvement.x

Frequently Asked Questions (FAQs)

What is a presentation.

A presentation is a method of communicating information, ideas, or findings to an audience. It’s often a speech or lecture accompanied by visual aids such as slides, charts, or videos. The goal is to inform, educate, persuade, or share insights on a particular topic.

Who is the target audience for a consulting presentation?

The target audience for a consulting presentation usually includes decision-makers and stakeholders in a business. This could be executives, managers, team leaders within a company. Sometimes, it can also include employees, shareholders, or even clients and potential investors.

What are the key objectives of a consulting presentation?

The key objectives of a consulting presentation include:

• Communicating findings and insights from a analysis of the client’s situation or problem.
• Providing tailored, practical recommendations for improvement.
• Persuading the audience of the value and feasibility of these recommendations.
• Creating a dialogue for further discussion and refinement of the proposed solutions.
• Building a roadmap for implementation, including next steps and potential challenges.

We know how to sell your story using your product UI

"Fast turnaround" "Easy to work"

+1-(707)-240-8320 [email protected]

484 Virginia Pine TER, Sunnyvale 94086, CA, US

Flinders House, Bear Point, 2 E Parkside, London SE10 0FQ, UK

B702, Bharat Ark, Andheri, Mumbai 400053. IN

• Video Portfolio
• Design Portfolio
• Case Studies
• Schedule a call
• Join our team
• Partner with us
• Product Demo Video
• Remote Video Testimonials
• Social Media Videos
• Presentation Design Service
• Creative-as-a-Service
• Product Launch Content
• Onboarding Video
• Explainer Video
• Sales Video
• Go-to-Market Bundle
• Podcast Editing Service
• The B2B Creative
• SaaS Academy Directory
• The Product Marketing Show
• New Things in Customer Education
• LinkedIn Comparative Ads
• LinkedIn Case Study Ads
• LinkedIn Webinar Ads
• Deemedya Case Study
• Searce Case Study
• Truckstop Case Study
• OneMagnify Case Study
• ServiceNow Case Study
• Tailwind Case Study
• Xactly Case Study
• All rights reserved © 2024 Earendel Media LLC
• Privacy Policy
• Terms of Service

Home Blog Business Consulting Presentation Slides: A Guide to PPT Consultant Tools

Consulting Presentation Slides: A Guide to PPT Consultant Tools

Consulting presentations are the foundation of professional communication in disciplines like strategic planning, management, and corporate decision-making. Notably, firms like McKinsey & Company, Boston Consulting Group (BCG), and other leading management consulting firms have mastered the art of creating effective slide decks to a level where these presentations are not just tools but strategic assets.

Fundamentally, consultant presentation slides allow business professionals to share insights, recommendations, and any kind of complex data in a coherent, visual, engaging format that facilitates understanding [3]. In this article, we will explore what defines a consulting presentation, what a consulting slide deck is, and the types of templates we can implement in our daily work lives for this purpose.

Table of Contents

What is a Consulting Presentation?

What is a consulting presentation template, types of consulting presentation slides, final words.

A consulting presentation is a carefully structured visual tool consultants use to communicate analyses, findings, and recommendations to clients. It synthesizes complex information into digestible, visually engaging slides that facilitate understanding and decision-making [1]. Typically, these presentations are grounded in rigorous research and analysis and aim to address specific client challenges or opportunities. 

Consulting presentations serve multiple purposes: to inform, persuade, and provide a clear path forward based on data-driven insights and strategic thinking. The effectiveness of a consulting presentation lies in its ability to make the complex simple, turn data into narratives, and inspire action among its audience, which often includes key stakeholders and decision-makers within an organization.

We can define a consulting presentation template as a slide or slide deck tailored to create assets inside consulting presentations. These templates can depict graphs, diagrams, roadmaps, dashboards, strategies, etc. Presenters can mix and match templates from different styles, modify their PowerPoint theme, customize the content, and get it ready to create a unique slide deck for a consultancy report.

In this section, we will group the different consultancy presentation templates by category. Remember that McKinsey presentations, BCG slides, and other popular consulting deck options are made from these tools.

Strategy Consulting Templates

Strategy consulting templates are visual tools designed to assist in developing and presenting business strategies. They facilitate a systematic approach to analyzing market conditions, competitive landscapes, and internal capabilities to make strategic decisions. McKinsey slide decks are fine examples of this category.

Market Analysis and Competitive Landscape

Whenever we use market analysis or competitive landscape templates, we aim to present research on market trends, customer behavior, and competitive landscapes. To name a few potential options, we can work with a Go-To-Market template outlining the target market, value proposition, marketing and sales strategies, distribution channels, and competitive analysis of a product or service release.

A second option would be to work with a Sales Battlecard , a concise, strategic document used by sales teams to understand and communicate the key features, benefits, and differentiators of their product or service compared to competitors. It’s designed to equip sales representatives with quick references and talking points highlighting competitive advantages and addressing potential objections during sales conversations. For this reason, it can be instrumental in consulting presentations to develop new sales strategies for your operators.

A third option is to implement a Competitive Landscape slide in the format of a competitor matrix to identify the leading competitors and understand their products, strategies, strengths, weaknesses, market share, and positioning. By analyzing competitors’ performance and strategies, a business can better position itself, differentiate its offerings, anticipate competitor moves, and identify areas for growth and improvement.

Business Model Canvas

The business model canvas evaluates a company’s value proposition, infrastructure, customers, and finances. Therefore, it helps businesses align their activities by illustrating potential trade-offs. The canvas includes nine key components: Key Partners, Key Activities, Key Resources, Value Propositions, Customer Relationships, Channels, Customer Segments, Cost Structure, and Revenue Streams.

If you seek a creative option, try this layout alternative to the typical business model canvas PPT template.

SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)

The SWOT analysis framework is a popular tool across presenters as it can be repurposed for any industry. They allow us to provide a comprehensive overview of the current strategic situation for consultancy presentations. Organizations can then leverage strengths and opportunities while addressing weaknesses and mitigating threats.

Some options of SWOT Analysis PPT templates include:

Porter’s Five Forces Analysis

Porter’s Five Forces is a framework developed by Michael E. Porter that analyzes the industry structure and corporate strategy. It identifies the intensity of competition and attractiveness of a market through five forces: Competitive Rivalry, Threat of New Entrants, Threat of Substitute Products or Services, Bargaining Power of Suppliers, and Bargaining Power of Buyers. In consulting presentations, this framework is instrumental for several reasons:

• Industry Analysis and Strategic Planning: This tool allows us to get a comprehensive overview of the external environment, which helps customers understand an industry’s dynamics. It will also enable consultants to identify where power lies in business situations, guiding the decision-making toward profitability and competitiveness. You can find some McKinsey slides examples covering this approach [2].
• Assessment of Profitability Potential: A market with weak forces suggests higher profitability potential, while solid forces may signal a competitive and challenging market.
• Investment Decisions: For clients considering entering new markets or industries, Porter’s Five Forces can guide investment decisions by highlighting the barriers to entry, the potential for rivalry, and other critical factors influencing the sector’s attractiveness.

Blue Ocean Strategy

The Blue Ocean Strategy , developed by W. Chan Kim and Renée Mauborgne, is a business strategy that encourages companies to create new demand in an uncontested market space, or a “Blue Ocean,” rather than competing head-to-head with other companies in an existing industry, or “Red Ocean.” This approach focuses on innovation, differentiation, and creating value for both the company and its customers, leading to new opportunities for growth.

Consultants can apply this framework to encourage clients to explore new, uncontested markets. Another approach is to emphasize the importance of the unique value proposition. 

Presenters can also combine this tool with strategic planning to boost organizational innovation.

Strategy Roadmap

To implement the strategies defined in a plan, consulting firm presentations must use graphic methods to clearly depict the different stages. This is where Strategic Roadmaps become valuable resources for consulting presentations. We can use the road metaphor for the roadmap, work with timelines, or use any other visual tool to depict a segmented plan.

Operations Consulting Templates

Operations consulting templates are visual tools designed to showcase the analysis and improvement of business processes and operations. Business professionals can use these graphic elements in presentations to identify bottlenecks, waste, and opportunities for improvement. In short, operations consulting templates enable consultants to deliver actionable recommendations that enhance operational performance.

Supply Chain Management

Supply Chain Management (SCM) is a critical element in Operations as it involves overseeing/managing the flow of goods and services, from raw materials to delivered products to the customer. Working with SCM templates helps consultants present tailored reports about supply chain processes and their inefficiencies: bottlenecks, sub-optimized stages, etc. Consequently, organizations can work on cost-reduction strategies, leverage IoT technologies, and aim for sustainable practices.

Lean Management and Six Sigma

Presenters can use a multitude of slides to discuss lean management or Six Sigma processes, but above all, two elements stand out: the DMAIC and the SIPOC diagram .

The DMAIC diagram can be used for multiple cases in consulting presentations. One option would be presenting a case study where defining the project scope led to targeted improvements, illustrating how a similar focus could benefit the client. For companies already implementing Six Sigma strategies, consultants can share benchmark data and metrics from past projects during the Measure phase, showing how precise measurement informed the strategy. Or discuss an Analyze phase from a previous engagement where deep data analysis revealed unexpected insights, suggesting a thorough examination could uncover similar opportunities for the client.

In turn, the SIPOC diagram can visually summarize a process by mapping out its key components, aiding in understanding and communication with the client. Consultants can highlight specific segments of the SIPOC diagram to pinpoint where inefficiencies or issues occur, directing focus to areas with the most significant potential for improvement. Another use in consulting presentations is before implementing changes, as the SIPOC diagram can capture the current state of a process as a baseline, making it easier to measure the impact of improvements post-implementation.

Performance Dashboard

As the final element in this category, consultants are often hired to analyze a company’s performance. This is where Performance Dashboard PPT templates shine, offering a visual method to share condensed data extracted from analysis. The performance dashboard can reflect sales operations, logistics, marketing engagement rate, and plenty of other options. It’s a versatile tool that can be customized to track different metrics.

Financial Consulting Templates

Financial consulting templates help consultants guide the analysis and presentation of financial data, strategies, and recommendations. They enable systematically reviewing and communicating aspects of financial health, including performance analysis, budgeting, forecasting, and investment strategies. Elements like financial ratios, cash flow analysis, and cost-benefit assessments are typical examples, allowing for a comprehensive evaluation of financial stability and growth opportunities.

Financial Performance Analysis

Several tools can be used to conduct a financial performance analysis in a consulting presentation. The typical options are the Profit & Loss (P&L), financial dashboards, and performance review templates.

Cost Reduction Strategies

These templates showcase proposed strategies to minimize operational costs and increase overall profit. We can select the preferred presentation template depending on the company’s size, operational complexity, and other variables. Here, we leave you two potential options.

Investment Appraisal

The Investment Appraisal slide deck contains tools to evaluate the viability and profitability of proposed investments or projects. Although you can find some valuable tools for this in the format of Porter’s Five Forces, DMAIC and SIPOC, and SWOT analysis, it’s best to work with tailored slide decks for investment and financial projects.

Mergers & Acquisitions (M&A) Strategy

Business deals and negotiations regarding mergers or company acquisitions should be handled carefully. Consultants addressing clients about these two situations must communicate clearly, simplify the steps to follow, define the best practices to complete the process smoothly and define how to communicate with the personnel. You can check our Business Partnership PowerPoint template for a well-rounded framework for consultants to discuss these topics.

Financial Modeling Overview

We can work with plenty of templates for this last element to discuss financial modeling. For instance, the P&L model is a good fit in this category, but we can broaden our horizons – depending on the type of analysis – by using tools like the ones below.

The Efficient Frontier Curve is a concept from portfolio theory. It illustrates the set of optimal portfolios that offer the highest expected return for a given level of risk or the lowest risk for a given level of expected return. As part of a financial model overview, it can help investors understand the risk-return trade-off of different investment portfolios, aiding in selecting an investment strategy that aligns with their risk tolerance and return objectives.

The Optimal Capital Structure Curve demonstrates the relationship between a company’s debt-to-equity ratio and its overall cost of capital. Including this in a financial model overview can provide insights into how different financing strategies might affect a company’s value. It highlights the theoretically optimal mix of debt and equity financing that minimizes the company’s cost of capital and maximizes its value.

The Trade Off Theory of Capital Structure Curve suggests that there’s an optimal capital structure where the tax benefits of debt financing are balanced against the costs of financial distress. Including this curve in an overview can illustrate companies’ balancing act in deciding how much debt to take on, considering the benefits of tax shields against the potential costs of bankruptcy or financial distress.

Finally, the CAPM Capital Asset Pricing Model Curve determines the expected return on an asset or portfolio based on its beta (volatility or risk relative to the market). This model can be part of a financial model overview to demonstrate the relationship between the expected return of a security or portfolio and its risk, helping investors understand how to price risk when making investment decisions.

Human Resources Consulting Templates

Human Resource (HR) consulting templates are PPT templates designed to assist in evaluating and improving HR functions such as recruitment processes, talent management, and employee performance evaluation, to name a few. HR consulting templates enable consultants to offer actionable insights and recommendations that support the development of a motivated, efficient, and cohesive workforce aligned with the organization’s goals.

Organizational Design and Development

Whenever we think about organizational development, Org Charts come to mind. We can work with the classical, tier-oriented chart that is easy to understand from a quick view or opt for more complex models like matrices, multi-layered level org charts, etc.

Talent Management Strategy

Talent Management PPT templates are oriented to increase the efficiency levels of talent supply inside organizations. HR teams can implement these templates to identify vacant areas, establish suitable candidate criteria, or develop training programs for the current workforce.

Employee Engagement and Satisfaction

HR consultants often collaborate with multidisciplinary teams to boost employee engagement and foster a company culture across all levels. Employee satisfaction remains a core factor, which can be linked to financial or environmental factors and career development opportunities. To address those needs in presentation design, consultants can use models like Maslow’s Hierarchy of Employee Engagement or the X Model of Employee Engagement.

Compensation and Benefits Analysis

Another stage in HR consultancy services is tailoring attractive recruiting strategies for companies in highly competitive markets, such as the IT industry. Since employees often ask for the benefits of their job offer, consultants can use tools like Employee Benefits Diagrams to express the importance of their value proposition regarding the company culture.

Training and Development Roadmap

Continuous education plans are among the tasks requested by HR consultancy services. Professionals can impact clients by delivering custom-made slide decks as if the stakeholders were part of the event, a practice commonly seen in McKinsey slides [2]. These slide decks will state the learning objectives to achieve, development roadmap, roles and responsibilities, knowledge assessments, etc.

Digital Transformation Consulting Templates

Digital Transformation Consulting Templates are slides or slide decks designed to guide organizations through integrating digital technology into all business areas. These templates help map out strategies to change how businesses operate and fundamentally deliver value to customers. They cover digital strategy formulation, technology adoption, process digitization, and digital skill development.

IT Infrastructure Review

This category features a long list of templates, as we can talk about reviewing the current network infrastructure, a migration process from physical storage to the cloud, or ITIL processes.

Digital Marketing Strategy

In our experience, consultants offering digital marketing services are required to use slide decks to wow prospective clients into hiring their agency. This can be either for SEO consultancy, e-commerce, social media marketing, and plenty of other options.

Another take in this category is when internal consultancy is done regarding the current digital marketing strategy, and the experts have to share their findings across all levels of the organization to adjust the efforts in the right direction.

Risk Management Consulting Templates

Risk Management Consulting Templates help consultants identify, assess, and present mitigation strategies for potential risks within an organization. The core aspect these templates focus on is analyzing the impact those threats can pose on a business’s operation, financial health, or reputation.

Risk Assessment Framework & Compliance

Multiple methods and tools are used for risk assessment . For instance, we can use a typical Deloitte Governance Framework Model, work with a ROAM chart, use an RMF Framework, or the COSO Cube, to name a few.

Alternatively, we can use a risk assessment matrix. Keep in mind that some of the tools mentioned in this category work both for compliance and risk assessment.

Cybersecurity

Consultancy presentations regarding cybersecurity can have two potential main uses: the first one, is where the findings of research about cybersecurity are presented to the management or key team members. This is with the objective of fixing potential threats to the organization. The second take is from a consultancy agency on cybersecurity that aims to promote its services, thus requiring high-quality visuals to communicate its value proposition to potential clients [3].

Change Management Consulting Templates

Change Management Consulting Templates are designed to support organizations through transition processes. Whether implementing new technologies, organizational restructuring, new manufacturing processes, or other changes, these templates ensure that employees are guided, supported, and motivated throughout the transformation process.

Change Management

Management consulting slide decks are used to guide clients through the process of planning, implementing, and sustaining changes within their organizations. Several models can be a good fit for this purpose, like the ADKAR framework , change management diagrams, change management models, and even change management slide decks.

Stakeholder Analysis

Stakeholder Analysis templates are ideal whenever we need to systematically identify, categorize, and assess the interests and influence of individuals or groups critical to the success of a project or initiative. This can involve working with a stakeholder matrix to evaluate their influence level and prioritize strategies, or simply identifying the stakeholders in a diagram at the initial stages of a project.

Communication Plan

A communication plan is a high-level document that includes all the information pertinent to the organization’s business objectives, goals, competitors, and communication channels. These kinds of presentations are created when the communication plan is presented to key stakeholders and management, so all details can be reviewed before sharing the document across all levels of the organization. We can work with generalist communication plans or niche-specific ones, like marketing communication plans.

Customer and Marketing Consulting Templates

Customer and Marketing Consulting Templates were created to enhance engagement with target markets and customers. By implementing these templates, consultants can represent insights for market segmentation, product positioning, or mapping the customer journey. This, in turn, helps businesses align marketing efforts with real consumer needs and preferences in their niche.

Customer Journey Mapping

Customer Journey Mapping templates are used in consulting presentations to provide a visual overview of a customer’s experience with a brand, product, or service from initial contact through various stages of engagement and long-term relationships. They serve to identify key interactions, touchpoints, and the emotional journey customers undergo. 

The usage of these consulting slides helps pinpoint areas for improvement, uncover customer pain points, and highlight moments of delight. By mapping out the customer journey, consultants can offer targeted recommendations for enhancing the customer experience, improving customer satisfaction, and ultimately driving business growth.

Market Segmentation

Market Segmentation Templates are utilized in consulting presentations to visually categorize a market into distinct groups based on various criteria like demographics, psychographics, behavior, and needs. These templates help illustrate the composition of a market, showcasing how each segment differs in terms of preferences, purchasing behavior, and responsiveness to marketing strategies. 

By employing market segmentation templates, a consulting company presentation can effectively communicate targeted strategies for reaching and engaging specific customer segments. This approach aids businesses in focusing their marketing efforts more efficiently, tailoring products, services, and messaging to meet the unique needs of each segment. Examples of templates we can use are the PAM TAM SAM SOM model, a target market diagram, the VALS framework, or generic market segmentation slides.

Marketing Mix Strategy (4Ps)

The Marketing Mix Strategy (4Ps) templates help consultants delineate how each component (Product, Price, Place, and Promotion) can be optimized to meet the target market’s needs and achieve a competitive advantage. This, in turn, allows us to provide recommendations on product development, pricing strategies, distribution channels, and promotional tactics.

Alternatively, we can work with more complete frameworks, like the 7Ps Marketing Mix or the 8Ps Marketing Mix.

Customer Satisfaction and Loyalty Analysis

One commonly asked consultancy service is to explore customer satisfaction and brand loyalty, and for that reason, presenters can work with customer lifecycle templates, which explore the process from a buying need to a recurring consumer of a brand.

If the issue regarding customer satisfaction is linked to customer service, then consultants can evaluate factors like the customer service maturity level – going from cost-based strategies to customer service that adds value to a consumer’s life.

Customer satisfaction surveys are typically conducted in this kind of analysis, and results can be presented using templates like the NPS Gauge Infographic.

Sustainability and ESG Consulting Templates

Sustainability and ESG (Environmental, Social, Governance) Consulting Templates are slides that help presenters communicate sustainable practices and ESG principles into their organization’s operations. They assess the importance of environmental impact, social responsibility, and governance practices, becoming actionable tools to define sustainable goals, measure progress, and communicate achievements.

Sustainability Strategy and Roadmap

Sustainability Strategy and Roadmap consultancy PowerPoint templates allow us to outline an organization’s approach to integrating sustainable practices into its business operations. Consultants work with these templates to present a structured plan, from setting sustainability goals to implementing initiatives and monitoring progress.

ESG (Environmental, Social, Governance) Reporting Framework

ESG slide templates enable consultants to communicate a company’s commitment to sustainability, ethical practices, and social responsibility to stakeholders. By showcasing achievements, challenges, and future goals, these templates facilitate transparent dialogue with investors, customers, and regulatory bodies. They are crucial for companies looking to demonstrate accountability, enhance their reputation, and attract sustainability-conscious investors and consumers.

Circular Economy Strategy

In our final category, we can find the circular economy strategy templates, which aim to redefine growth and focus on positive society-wide benefits. These templates enable consultants to illustrate how businesses can transition from a linear “take-make-waste” model to a circular economy model that designs out waste, keeps products and materials in use, and regenerates natural systems. By detailing strategies for sustainable product design, recycling, reuse, and remanufacturing, the templates help visualize companies’ steps to become more sustainable and efficient.

Creating a tailored consulting slide deck from scratch involves hours of planning, including which information you intend to deliver, which graphic outlook will engage the audience, how you will highlight key factors, and the list goes on. Therefore, we invite you to explore the possibilities that consulting presentation templates offer regarding reduced effort and better time management for your presentations. All the designs shown in this article can be fully customized to the presenter’s requirements or preferences.

[1] Alexander, E. R. (1982). Design in the Decision-Making Process . Journal Name, 14(3), 279-292.

[2] Rasiel, E. (1999). The McKinsey Way . McGraw-Hill.

[3] Sibbet, D. (2010). Visual Meetings: How Graphics, Sticky Notes and Idea Mapping Can Transform Group Productivity . Wiley.

[4] Baret, S., Sandford, N., Hida, E., Vazirani, J., & Hatfield, S. (2013). Developing an effective governance operating model: A guide for financial services boards and management teams . Deloitte Development LLC.

Like this article? Please share

Business Analysis Tools, Consulting Filed under Business

Related Articles

Filed under Business • March 13th, 2024

Exploring the Significance of the Fit Gap Analysis (Examples + Templates)

Master the Fit Gap Analysis with this guide featuring professionally designed PPT templates and step-by-step examples.

Filed under Presentation Ideas • February 12th, 2024

Turning Your Data into Eye-opening Stories

What is Data Storytelling is a question that people are constantly asking now. If you seek to understand how to create a data storytelling ppt that will complete the information for your audience, you should read this blog post.

Filed under Business • February 7th, 2024

How to Create & Present a Competitive Landscape Slide for Your Pitch Deck

Get to know how to properly create a winning competitive landscape slide for your pitch deck. Boost your pitch performance now.

Leave a Reply

• Strategy Templates

Consulting Templates

• Market Analysis Templates

• Business Case

• Consulting Proposal

• Due Diligence Report

All Templates

47 real mckinsey presentations, free to download.

Table of contents

Consulting firms like McKinsey, Bain, and BCG are notoriously secretive about both their clients and their slide decks.

Even so, there are a few publicly available McKinsey slides floating around the internet that can be fun to look at and get inspired by. For your convenience, we’ve rounded them up here and divided them into categories, along with short summaries of each deck.

But be warned: Many of the decks are older and for external purposes like presentations for industry conferences or extracts of McKinsey Global Institute reports. 

You can find similar lists of presentations for Bain here and BCG here .

If you want to see some recent real-life consulting slides used with corporate clients, go to our templates to get specific full-length case examples related to each topic.

Full list of available presentations:

Client projects:

• McKinsey - Helping Global Health Partnerships to increase their impact: Stop TB Partnership (2009)
• McKinsey - USPS Future Business Model (2010)
• McKinsey - Capturing the full electricity efficiency potential of the U.K. (2012)
• McKinsey - Modelling the potential of digitally-enabled processes, transparency and participation in the NHS (2014)
• McKinsey - Refueling the innovation engine in vaccines (2016)
• McKinsey - Lebanon Economic Vision - Full Report (2018)

Industry reports/market overviews:

• McKinsey - The changed agenda in the global sourcing industry: perspectives and developments (2009)
• McKinsey - What Makes Private Sector Partnership Works: some learnings from the field (2011)
• McKinsey - The Internet of Things and Big Data: Opportunities for Value Creation (2013)
• McKinsey - Laying the foundations for a financially sound industry (2013)
• McKinsey - Manufacturing the Future: The Next Era of Global Growth and Innovation (2013)
• McKinsey - Insurance trends and growth opportunities for Poland (2015)
• McKinsey - Challenges in Mining: Scarcity or Opportunity? (2015)
• McKinsey - Restoring Economic Health to the North Sea (2015)
• McKinsey - How will Internet of Things, mobile internet, data analytics and cloud transform public services by 2030? (2015)
• McKinsey - Overview of M&A, 2016 (2016)
• McKinsey - Five keys to unlocking growth in marketing’s “new golden age” (2017)
• McKinsey - Using Artificial Intelligence to prevent healthcare errors from occurring (2017)
• McKinsey - Digital Luxury Experience (2017)
• McKinsey - Technology’s role in mineral criticality (2017)
• McKinsey - The future energy landscape: Global trends and a closer look at the Netherlands (2017)
• McKinsey - European Banking Summit 2018 (2018)
• McKinsey - Current perspectives on Medical Affairs in Japan (2018)
• McKinsey - Investment and Industrial Policy: A Perspective on the Future (2018)
• McKinsey - Moving Laggards to Early Adopters (Maybe even innovators) (2018)
• McKinsey - Digital and Innovation Strategies for the Infrastructure Industry (2018)
• McKinsey - The Future of the Finance Function –Experiences from the U.S. public sector (2019)
• McKinsey - New horizons in transportation: mobility, innovation, economic development and funding implications (2020)
• McKinsey - Accelerating hybrid cloud adoption in banking and securities (2020)
• McKinsey - COVID-19 - Auto & Mobility Consumer Insights (2020)
• McKinsey - Race in the workplace: The Black experience in the U.S. private sector (2021)
• McKinsey - The top trends in tech - executive summary download (2021)
• McKinsey - Women in the Workplace (2022)
• McKinsey - Global Hydrogen Flows: Hydrogen trade as a key enabler for efficient decarbonization (2022)
• McKinsey - McKinsey Technology Trends Outlook 2022 (2022)
• McKinsey - Global Economics Intelligence; Global Summary Report (2023)
• McKinsey - Fab automation - Artificial Intelligence (date unknown)

McKinsey Global Institute reports (McKinsey’s business and economics research arm):

• McKinsey - Context for Global Growth and Development (2014)
• McKinsey - Perspectives on manufacturing, disruptive technologies, and Industry 4.0 (2014)
• McKinsey - From poverty to empowerment: India’s imperative for jobs, growth and effective basic services (2014)
• McKinsey - Attracting Responsible Mining Investment in Fragile and Conflict Affected Settings (2014)
• McKinsey - A blueprint for addressing the global affordable housing challenge (2015)
• McKinsey - Jobs lost, jobs gained: Workforce transitions in a time of automation (2017)
• McKinsey - Reinventing Construction: A Route To Higher Productivity (2017)
• McKinsey - Outperformers: High-growth emerging economies and the companies that propel them (2018)

Miscellaneous projects:

• McKinsey - How companies can capture the veteran opportunity (2012)
• McKinsey - The Five Frames – A Guide to Transformational Change (date unknown)

Helping Global Health Partnerships to increase their impact: McKinsey (2009)

54 page pre-read deck for a board meeting during a longer project. Describes project overview, key findings from current phase, as well as next steps. Detailed and systematic walk-through. Good inspiration for : How to divide a project into relevant phases. Presenting detailed findings for different areas and summarizing these in suggested next steps for each area.

Download the presentation here.

USPS Future Business Model (2010)

39 page deck describing the recent context and base case going forward for USPS, as well as potential change levers and what is required to change course short term. Good inspiration for: Structuring a coherent strategy document with a clear storyline.

Capturing the full electricity efficiency potential of the U.K. (2012)

61 page main deck + 68 page appendix covering a full analysis and recommendations for becoming more energy efficient. Appears to have been prepared for the UK government. Excellent deck with many good slide designs and the full end-to-end storyline from baseline calculation to potential efficiency measures to barriers to prioritization and recommendations of measures to take. Good inspiration for : Creating a full report of a project analysis and recommendations based on that analysis. Presenting data in clear slides. Presenting and analyzing potential measures systematically.

Modelling the potential of digitally-enabled processes, transparency and participation in the NHS (2014)

3 page deck + 13 page appendix describing the context, methodology, and outcome of a quantitative model to analyze the net benefits of various technology interventions for the NHS. Also includes an analysis of the net opportunities against the ease of implementation, and ends with a recommendation of the four most impactful actions to take. Good inspiration for: Structuring and explaining a quantitative model including drivers and expected impact.

Refueling the innovation engine in vaccines (2016)

40 page discussion document for NVAC as part of a longer project. The deck goes over the state of the industry, challenges to innovation and potential solutions, as well as what role NVAC can play. Good inspiration for: Creating a clear and structured storyline that balances data-heavy slides with verbal/abstract slides.

Industry reports & market overviews:

The changed agenda in the global sourcing industry: perspectives and developments (2009) 35 page dense deck presented at a Global ICT services sourcing conference. Covers the development of the onshore-offshore industry, what it is expected to look like going forward, and the imperatives for management to successfully navigate the future. Good inspiration for: Creating a complete and comprehensive market picture, as well as framing recommendations.

​​What Makes Private Sector Partnership Works: some learnings from the field (2011) 12 page deck describing public-private partnerships around agriculture in Africa. The deck identifies where in the value chain there could be partnership possibilities, as well as examples of successful partnerships and what is needed to succeed. Good inspiration for: Presenting a value chain. Visually representing different partnership models (or other types of models).

The Internet of Things and Big Data: Opportunities for Value Creation (2013) 18 page picture-heavy deck used in an oral presentation around the topic of IoT and big data. The deck first describes IoT’s growth in recent years before moving into how IoT works on a high level and what the possibilities and challenges are.

Good inspiration for: Using quotes to enhance a storyline.

Laying the foundations for a financially sound industry (2013) 17 page deck going over the current financial situation of the global steel industry before briefly touching on the outlook and then discussing possible measures to become more financially stable. Contains a fairly detailed and interesting EBITDA model with different drivers of EBITDA laid out. Presented at a Steel Committee meeting. Good inspiration for: Creating clear graph slides. Visually representing a quantitative model.

Manufacturing the Future: The Next Era of Global Growth and Innovation (2013) 38 page deck covering the current state of US manufacturing and five disruptive trends that are reshaping the industry. Good inspiration for: Summarizing trends and relating them to a specific value chain. Many good graphs and ways of presenting data (both quantitative and qualitative) visually.

Insurance trends and growth opportunities for Poland (2015) 25 page deck covering the status of the Polish insurance market and five main trends shaping the market, as well as a case of a different market and how that has changed. Presented in connection with the Polish Insurance Association. Good inspiration for: Systematically presenting various trends and their expected impact without becoming too monotonous visually.

Challenges in Mining: Scarcity or Opportunity? (2015) 10 page main deck + 30 page appendix describing the current status of mining and how the value chain will potentially change due to new innovations. Presented during World Materials Forum. Good inspiration for: Presenting a value chain in different ways, as well as which areas of the value chain will change/can be innovated.

Restoring Economic Health to the North Sea (2015) 28 page deck used for an oral presentation about the cost increases in the UK oil industry and potential ways to mitigate these. Good inspiration for: Creating a simple and clear storyline with a strong narrative arc that works well for a live presentation.

How will Internet of Things, mobile internet, data analytics and cloud transform public services by 2030? (2015) 15 page fairly high-level deck describing IoT and other digital trends and how they will potentially impact various industries and current ways of doing things. Good inspiration for: Presenting a trend and following with a good example/case study.

Five keys to unlocking growth in marketing’s “new golden age” (2017) 26 page deck going over five main levers to pull in marketing; science, substance, story, speed, and simplicity. Describes each lever in a few slides using mainly images, icons, and other graphics. Good inspiration for: Creating light, image-based slides that still tell a story and get the message across.

Using Artificial Intelligence to prevent healthcare errors from occurring (2017) 25 page dense deck describing how AI/ML (machine learning) is changing industries, the possible use cases in healthcare, and what barriers exists/which key things need to be in place to enable an advanced analytics implementation. Good inspiration for: Showing quantitative potentials for different use cases/levers and summarizing these in a visually clear way. Creating one-pagers on specific use cases.

Digital Luxury Experience 2017 (2017) 24-page support deck for an oral presentation going over three areas of change for the luxury industry, hosted by a luxury goods umbrella organization. Good inspiration for: Using simple graphs and numbers to illustrate a point.

Technology’s role in mineral criticality (2017) 28 page deck first describing some overall technology trends and how they may impact the minerals industry including potential opportunities. Then going into productivity issues in mining and potential fixes, as well as a deep dive into two commodities. Presented at the World Materials Forum. Good inspiration for: Presenting complex data on relatively simple slides and making the message visually clear.

The future energy landscape: Global trends and a closer look at the Netherlands (2017) 38 page graph-heavy deck describing the current energy landscape and three major trends expected to impact it going forward, as well as how it specifically applies to the Netherlands. Presentation to the Dutch financial sector. Good inspiration for: Different ways of presenting numbers and graphs in clear, compelling visuals.

European Banking Summit 2018 (2018) 10-page deck going over the status of European capital markets, particularly concerning the US. Mainly focused on current numbers, not a lot on the path forward. Good inspiration for: Making classic consulting-style graph slides.

Current perspectives on Medical Affairs in Japan (2018) 20 page deck covering the current status and trends impacting Medical Affairs in Japan, as well as four priorities for leadership going forward. Good inspiration for: Creating divider slides that also function as executive summaries.

Investment and Industrial Policy: A Perspective on the Future (2018) 16-page main deck + 7-page appendix describing the rise of globalization, its impact on economic growth, and recommendations for policy-makers. Fairly high-level, although with some good data slides. Presented as part of a panel discussion at the UNCTAD Trade And Development Board. Good inspiration for: Creating visually clear data-heavy slides. Condensing a potentially long storyline into a few key slides.

Moving Laggards to Early Adopters (Maybe even innovators) (2018) 18 page word-heavy deck used in an oral presentation on the topic of digitalization in manufacturing. Covers the challenges of digital manufacturing, then goes over survey output from the industry, before ending with three recommendations for businesses. Good inspiration for: Presenting verbal findings and recommendations in simple slides with icons.

The Future of the Finance Function –Experiences from the U.S. public sector (2019) 14 page deck used in an oral presentation for a government finance function conference. The deck goes over what challenges CFOs etc. face in the current environment and five ways to move from transaction to value management going forward. Good inspiration for: Presenting different levels of maturity of a given function and supporting this with data.

Fab automation - Artificial Intelligence (date unknown) 17 page deck discussing the potential for AI in the semiconductor industry by first describing what AI is, then how it applies to fab, and finally what is required to unlock that potential. Good inspiration for: Creating different types of slide designs that balance text and numbers to avoid a monotonous or boring storyline.

McKinsey Global Institute reports:

Context for Global Growth and Development (2014) Sub-title: Extracts from McKinsey Global Institute research for UN Session on “Financing for global sustainable development”. 11-page deck focusing mainly on key findings from a longer research report put out by McKinsey Global Institute. Good inspiration for: Creating different slide designs for graphs and numbers.

Perspectives on manufacturing, disruptive technologies, and Industry 4.0 (2014) 17-page slightly ad hoc deck with extracts of a longer report put out by the McKinsey Global Institute on manufacturing. Goes over why manufacturing is important, how the boundaries of industry and services are blurring, how digital manufacturing is growing, and finally where governments can support from a policy perspective. Good inspiration for: Different slide designs and presenting data in a visually appealing and clear way.

From poverty to empowerment: India’s imperative for jobs, growth and effective basic services (2014) 13-page deck + 8-page appendix going over India’s poverty issues and potential change levers. Extract of a longer report put out by the McKinsey Global Institute. Good inspiration for: Creating clear and compelling quantitative slides in different formats.

Attracting Responsible Mining Investment in Fragile and Conflict Affected Settings (2014) 8 page deck describing the development of resource-driven countries and six dimensions for governments to focus on to realize the full potential going forward. Extract from a longer report put out by the McKinsey Global Institute. Good inspiration for: Creating a short and to-the-point storyline following the SCQA framework (situation-complication-question-answer), although the “Q” is implied.

A blueprint for addressing the global affordable housing challenge (2015) 49 page deck going into first what the affordable housing challenge looks like in numbers, followed by levers to narrow the affordability gap. The deck is a summation of a longer report put out by the McKinsey Global Institute. Good inspiration for: Illustrating change levers and their quantitative impact, both collectively and separately.

Jobs lost, jobs gained: Workforce transitions in a time of automation (2017) 16-page deck going over how automation and computers have historically affected jobs, and what potential impact it will have in the future. Summary of a longer report put out by the McKinsey Global Institute. Good inspiration for: Creating data-heavy slides. Keeping the storyline simple and to-the-point.

​​Reinventing Construction: A Route To Higher Productivity (2017) 14-page deck describing the current state of construction, in particular productivity, before briefly going over seven potential improvement areas and how government intervention might help. Very high-level deck summarizing a longer report by the McKinsey Global Institute. Good inspiration for: Using an agenda or divider slide actively to both summarize and outline the storyline.

Outperformers: High-growth emerging economies and the companies that propel them (2018) 16-page deck describing the main highlights of a research report by McKinsey Global Institute on high-growth emerging economies. The deck first goes over the data on how these economies are performing, followed by the proposed reasons why, and the outlook going forward. Good inspiration for: Creating different graph-heavy slide designs.

How companies can capture the veteran opportunity (2012)

34-page main deck + 12 page appendix going into how employers can leverage veteran talent. The document is divided into three main sections; 1) what is the business case for hiring veterans, 2) what are the best practices are for finding, hiring, onboarding, and retaining veterans, 3) what resources are available to assist employers’ veteran recruiting efforts. Good inspiration for: Systematically presenting an opportunity and how to best leverage that opportunity. Creating slides to show processes and decision trees.

The Five Frames – A Guide to Transformational Change (date unknown)

33-page deck discussing organizational “health” and diving into a five-step approach to transformation. The deck is structured as a kind of simple playbook to use when undertaking e.g. a digital transformation. Good inspiration for: Directly applicable high-level playbook when embarking on a small or large transformation. Structuring a process.

Download our most popular templates

High-end PowerPoint templates and toolkits created by ex-McKinsey, BCG, and Bain consultants

Consulting toolkit and template

A comprehensive library of slide layouts, templates, and typical consulting tools and frameworks.

• Business Strategy

This template, created by ex-McKinsey and BCG consultants, includes everything you need to create a complete strategy.

Create a full business case incl. strategy, roadmap, financials and more.

Related articles

How to Write Key Takeaway Slides (with Examples and Free Template)

This guide, written by an ex-McKinsey consultant, teaches you how to create best-practice key takeaway slides based on a proven framework.

Sep 2, 2024

How to write a Due Diligence Report (with Examples and Template)

This guide, written by ex-BCG and Bain consultants, takes you through what a commercial due diligence report is, why it is important, and how to effectively craft your commercial due diligence slides.

Aug 19, 2024

Mastering Risk Mitigation Slides: A Best Practice Guide with Examples

Risk Mitigation Slides are an effective and efficient way to summarize your risk management strategy by assessing, prioritizing, and planning for risks. In this post, we will explore various risk mitigation slides and offer a few tips and tricks for building your own.

Jul 30, 2024

• Consulting Toolkit
• Market Analysis
• Market Entry Analysis
• Consulting Maps Bundle
• Mergers & Acquisitions
• Digital Transformation
• Product Strategy
• Go-To-Market Strategy
• Operational Excellence I
• Operational Excellence II
• Operational Excellence III
• Consulting PowerPoint Templates

• How it works
• Terms & Conditions
• Privacy Policy

© 2023 Slideworks. All rights reserved

Denmark : Farvergade 10 4. 1463 Copenhagen K

US : 101 Avenue of the Americas, 9th Floor 10013, New York

Create Killer Marketing Presentations (Examples & Templates)

Learn from the best marketing presentation examples how to engage your audience, persuade & reach marketing strategy goals for your business or product.

6 minute read

helped business professionals at:

Short answer

What does a marketing presentation include.

The key elements that every marketing presentation should include are:

• Introduction
• Market overview
• Product/service overview
• Marketing strategy
• Competitor analysis
• Performance metrics
• Action plan
• Projections
• Conclusion and next steps

Why most marketing presentations don't work

No one has patience for marketing presentations . And what’s the point of making a marketing presentation if no one will listen or bother to read it?

Whatever marketing presentation you’re making at the moment it’s likely full of attention-killing legacy “best practices”. Even worse, it’s drowning in a sea of noise by other presentations competing for your audience's attention.

Let me show you some marketing presentation examples that manage to avoid common presentation mistakes, and manage to stand out, grab attention, and make a persuasive case.

How to create an effective marketing presentation

Each presentation has its unique recipe for success. Whether it's a strategy, a plan, a branding project, a product pitch, or a performance analysis, they all have little details to look out for.

STRATEGY & PLAN

BRANDING & PRODUCT

PERFORMANCE ANALYSIS

Strategy & plan marketing presentation

To breathe life into your strategy and plan presentation, paint a vision of the future.

Start with a robust situational analysis, highlighting key findings about your market, competition, and audience.

Define SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) marketing objectives that directly link to your strategies.

Present clear and concise strategies, directly aligned with the objectives.

Wrap up with detailed tactics and action plans, using compelling visuals to engage your audience and simplify complex information.

Branding & product presentation

When presenting on branding and product, you're essentially telling a story.

Showcase the personality, values, and unique selling proposition (USP) of your brand.

Introduce your product or service, making it tangible and valuable to your audience.

Utilize customer testimonials, case studies, or live demos to demonstrate the benefits and solve problems.

Make your audience fall in love with your brand and product to create strong brand ambassadors.

Performance analysis presentation

Performance analysis presentations are all about the numbers — but don't let that intimidate you.

Begin with an overview of campaign objectives and strategies used.

Dive into the data, highlighting key metrics and KPIs to analyze performance.

Use clean and clear charts and graphs to visually present the story of the campaign.

Showcase wins and successes, but also discuss areas for improvement as valuable learning opportunities.

Conclude with key takeaways and next steps, demonstrating transparency and setting the stage for ongoing success.

Marketing presentation examples that work

It’s time to see some examples of how marketing presentations are made in practice.

All the examples I bring you here are 100% customizable and you can use them as templates to create your own content.

These examples are modeled after engaging presentations based on our extensive data. They apply content structure and best practices we’ve seen work for high-stakes presentations.

Marketing plan & strategy

This example of a marketing plan presentation gives you a lean and effective structure to present the essence of your plan to your team members and higher-ups.

It cover everything from challenges, target audience, goals, KPIs, game plan, and budget, to milestones.

As Head of Marketing at Storydoc I use this format to launch our activity every new quarter and get everyone onboard.

Marketing plan one-pager

This example is a shorter version of the marketing plan example above. It can be used as a useful recap after presenting the plan in full face-to-face.

It can also be very effective to give decision-makers (internal or external) a quick overview of your plan without overloading them with details.

Marketing agency pitch deck

This marketing presentation example is the go-to for any creative agency or marketing services provider.

It’s a kind of company intro with the essential information about the services you provide, your strategic approach to marketing, and what makes you different.

What makes this marketing presentation so effective is the attention grabing video cover, its commitment to measured results, the case studies it presents to back up the claims, and the clear pricing offer that enables buyers to make an easy educated decision.

Marketing one-pager

We’ve seen this marketing one-pager format work well for agencies and marketing service providers. It’s the minimalistic version of the agency pitch deck I showed earlier.

It works because it gives context fast and communicates value very simply.

It tells your prospect who you are, outlines a major problem they need to address, and explains briefly how you can solve it for them and what the process is going to look like.

It finishes with the benefit the prospect can expect to gain and ends with a strong CTA last slide with a calendar app that lets prospects easily book a meeting.

Early stage marketing proposal

This marketing proposal presentation is used by many of our clients instead of the marketing agency pitch decks. It’s a more baked version, more serious if you like.

This approach works better for big clients that need a more personalized, and detailed pitch.

This example includes concrete data about the prospect’s market, and addresses specifics like the goals you propose, your marketing strategy, tracking and measurement, timeline, and budget.

Late stage marketing proposal

This marketing proposal presentation is used by many of our clients in the later stages of their sales cascade.

Notice that it is personalized to a specific prospect, and addresses them by name.

This example uses dynamic variables from your CRM to pull contact info directly into your presentation, such as the contact’s name, job title, brand colors, personal message, pricing offer, and more.

It includes all the talking items you’ve covered with your prospect which are critical for them to make their buying decision.

And most importantly, the presentation includes an e-signature box that lets the prospect seal the deal then and there.

If you want to have a cozy relationship with media and news outlets then having an attractive and well-organized media kit is pretty important.

It’s used by our clients to take control of how their company is presented in the media.

It’s a basic marketing tool that comes in handy whenever you’re working with other publishers from from newspapers, magazines, or TV, to social media or blogging influencers.

Marketing case study

This marketing case study presentation is a great addition to your prospecting and sales process.

It follows the Challenge-Solution-Results framework that proved to be the most engaging content structure based on our data.

The interactive format grabs the attention of prospects and helps keep them engaged throughout.

Storydoc lets you easily generate an animated GIF you can drop in your prospecting email to catch prospects’ eye and compel them to click the case study link.

Marketing presentation templates

Now that you’ve seen examples of great marketing presentations it’s time to dive a bit into the theory behind the reasons they work. That’s what the rest of this post will be about…

But if you’re too busy managing your marketing team or writing your marketing plan , you’re welcome to skip the theory, just grab a template, and get to work.

Trust that all the marketing presentation templates here apply every insight and tactic I cover in this guide

These templates were built based on what we’ve seen work for our clients again and again, and based on our analysis of over 100,000 reading sessions.

You don’t have to know why they work. They just do. Grab one!

Types of marketing presentations

PRODUCT MARKETING

MARKETING STRATEGY

MARKETING PLAN

MARKETING PITCH DECK

MARKETING PROPOSAL

MARKET ANALYSIS

MARKETING CAMPAIGN

Product marketing presentation

This is your stage to spotlight your product or service. Dive into unique features, benefits, and the problem it solves for your customers. Remember, it's not just about what your product is, but why it matters.

Marketing strategy presentation

The beating heart of your brand's direction, this presentation outlines your game plan to reach your audience. It covers your unique selling proposition, target market, distribution channels, and more. Think of it as your strategic compass guiding you to your business goals.

Marketing plan presentation

Detailing your tactical roadmap, this presentation is where strategy meets execution. It includes your specific marketing activities, timeline, budget, and key performance indicators. Your plan is your strategy's vehicle - fasten your seatbelts and let it drive you to success!

Marketing pitch deck

The marketing deck is a presentation used by marketing agencies, consultants, and service providers for prospecting new clients. It touches on a known problem faced by the prospects and features their services as the solution.

You can grab a customizable marketing pitch deck template here .

Marketing proposal

The marketing proposal is a presentation used at the later stage of the sales process by marketing agencies, consultants, and service providers. It includes the specifics of the services on offer, their cost, deliverables, measurement, milestones, and timelines.

Market analysis presentation

In this presentation, you dissect your market to unearth valuable insights. Understand your customer demographics, identify trends, and evaluate market size. It's your secret weapon to stay one step ahead of the competition.

Marketing campaign presentation

This presentation highlights your creative initiatives aimed at promoting your product or service. It showcases your campaign theme, messaging, promotional channels, and projected outcomes. It's your marketing storybook – captivate your audience with every page.

Marketing presentation best practices

A winning marketing presentation can make all the difference between a yawn and a standing ovation. But, how do you actually do it?

Craft that perfect blend of content, storytelling, brand message, personalization, and relevancy.. Let’s break it down.

The first 3 slides determine whether people will bounce or read on - make them count.

• Think deeply about your hook
• Use the person's name and company logo in the title
• Prioritize the information that matters most to your audience
• Be very short and to the point

Our data shows that 32% of people bounce from your deck in the first 15 seconds. But more importantly 80% of readers who cross the 3rd slide threshold will read the deck in full.

Imagine you were giving a speech and after 3 minutes a 3rd of the audience just stood up and left the hall. That would feel horrible, wouldn’t it? So why do this to your decks?

What you can do is write a relevant, personalized, and intriguing hook, and place it on slides 1-3 of your deck.

• Make the audience understand that you’re writing FOR THEM , about THEIR NEEDS, but also that you have something amazing up your sleeve.
• A little known trick to get attention is to tell them how long reading your deck will take. Time is their currency, you wouldn’t ask a client for “money” without tellig them how much, would you?
• You should also have a strong visual hook . Use a video, animate d, or interactive cover slide. Make it so they can’t look away.

Here's an example of a video cover that acts as a visual hook:

2. Storytelling

Every great marketing presentation is a story with a beginning, middle, and end.

Hook your audience with a compelling introduction, then build intrigue as you progress, and finish with a memorable conclusion. Ensure your story has a human element — this emotional connection can turn listeners into advocates.

Here’s our recommended storyline structure:

3. Brand messaging

Consistency is key in brand messaging. Your presentation should reflect your brand's voice, values, and visual identity at every turn.

This not only enhances recognition but also builds trust. Remember, a strong brand doesn't just sell a product or service, it sells an experience.

You can do this by pulling your brand colors from the brandbook:

4. Personalization

Make your audience feel special with personalization. Address them by name, incorporate their company logo, or include a heartfelt personal message. Tailor your call-to-action to resonate with them on a personal level.

Our data shows that presentations with personalized notes are 68% more likely to be read in full compared to general presentations.

More impressively, personalized content led to a 41% increase in average reading time , and presentations customized for a specific prospect were shared internally 2.3x more often.

So, sprinkle in that personal touch, and watch engagement explode!

5. Relevancy

Address your target audience's pain points in your value proposition and content. Show them you understand their challenges and you have the solution they've been looking for.

When your audience sees themselves in your presentation, they're more likely to see the value in what you're offering.

6. Interactivity

Including interactive slides in your presentation increases engagement.

Our data shows that presentations with tabs to click through, live data calculators, sliders with case studies, or customer testimonials were scrolled to the bottom 41% more often, leading to a 21% longer average reading time.

• Integrate interactive features like videos, tabs, live graphs and charts, calculators, or sliders
• Use video and animations to illustrate complex ideas
• Avoid text-heavy slides
• Test user interactivity to ensure all the features work

I lead Storydoc's team of marketing gentlemen and women dedicated to eradicating Death-by-PowerPoint wherever it lurks. Our mission is to enable decision-making by removing the affliction of bad content from the inboxes of businesses and individuals worldwide.

Found this post useful?

Subscribe to our monthly newsletter.

Get notified as more awesome content goes live.

(No spam, no ads, opt-out whenever)

You've just joined an elite group of people that make the top performing 1% of sales and marketing collateral.

Create your best marketing presentation to date.

Try Storydoc interactive presentation maker for 14 days free (keep any presentation you make forever!)

We use essential cookies to make Venngage work. By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.

Manage Cookies

Cookies and similar technologies collect certain information about how you’re using our website. Some of them are essential, and without them you wouldn’t be able to use Venngage. But others are optional, and you get to choose whether we use them or not.

Strictly Necessary Cookies

These cookies are always on, as they’re essential for making Venngage work, and making it safe. Without these cookies, services you’ve asked for can’t be provided.

Show cookie providers

• Google Login

Functionality Cookies

These cookies help us provide enhanced functionality and personalisation, and remember your settings. They may be set by us or by third party providers.

Performance Cookies

These cookies help us analyze how many people are using Venngage, where they come from and how they're using it. If you opt out of these cookies, we can’t get feedback to make Venngage better for you and all our users.

• Google Analytics

Targeting Cookies

These cookies are set by our advertising partners to track your activity and show you relevant Venngage ads on other sites as you browse the internet.

• Google Tag Manager
• Infographics
• Daily Infographics
• Popular Templates
• Accessibility
• Graphic Design
• Graphs and Charts
• Data Visualization
• Human Resources
• Beginner Guides

Blog Graphic Design 13 Essential Consulting Templates For Marketing, Planning and Branding

13 Essential Consulting Templates For Marketing, Planning and Branding

Written by: Sara McGuire Mar 20, 2019

Consultants have a lot of their plates. To execute on their many jobs, they need the right tools.

We’ve spoken to many Venngage users who either run their own consulting business, or who work for a larger consulting firm. No matter the size of their team, virtually every consultant seemed to face the same problems:

• They need to communicate clearly with their clients, in a way that gets buy-in from management and C-levels
• They need to compile research, track progress on their projects, and show results
• They’re often working within tight budgets and time constraints
• They want to stand out from the competition and establish themselves as experts in their fields
• They need to score new clients while also juggling their current ones

If any of this sounds like you, this guide may have tools that can help.

In this guide, I’ll share 12 essential types of consulting templates to help solve those problems (and make your life a bit easier). I’ve also included tips for communicating with visuals, and design tips to make your reports, marketing collateral and client communications visually engaging AND effective.

Here are 13 consulting templates to make your life easier (click to jump ahead):

• Consulting Proposal Templates
• Consulting Report Templates
• Business Card Templates
• Project Plan Templates
• Timeline Infographic Templates
• Mind Map Templates
• Market Research Report Templates
• Business Pitch Deck Templates
• Social Media Templates (LinkedIn, Twitter, Facebook and Instagram)
• Brochure Templates
• Email Newsletter Templates
• Business Letterhead Templates
• User Persona Templates

IMPORTANT: Brand Your Visuals

1. consulting proposal templates.

Acquiring new clients is one of the biggest challenges many consultants face. You need to convince them that you are the right person to fix their problems. But I don’t need to tell you this, you’ve probably experienced it first-hand.

So let’s talk about how you can design a consulting proposal (also known as a business proposal ) that turns leads into clients.

A consulting proposal acts as a sales pitch that you send to a potential client. In your consulting proposal, you typically include:

• An outline of how you will handle a specific project
• You experience and skills that make you the best fit for the job
• Your pricing terms and conditions

Because your consulting proposal needs to be persuasive, you need to think strategically about your proposal design. How does it reflect your brand voice ? What visuals can you use to reinforce your credibility?

Here are some consulting proposal tips and templates to help you close those deals. Pick the template you like. You’ll enter our online drag and drop proposal maker tool where you can customize them to your liking–no design experience required!

Create an Eye-Catching Consulting Proposal Cover Page

First impressions matter, especially when you’re trying to land clients. Your consulting proposal should give the impression that you’re professional, reliable and knowledgeable. Easier said than done, right?

The cover page of your consulting proposal will tell your clients a bit about who you are and your approach to solving problems.

Organize Your Consulting Proposal Into Sections Using Blocks

As much as we would like to think that people read every word we write in a proposal, we know that isn’t true.

Because you will have a lot of information to cover in your consulting proposal, make sure that your pages are organized. You can do that by using blocks to lay out the different sections on your page.

Here’s an example of what that can look like:

This organizes the information into bite-sized sections, making it easier to scan the page. The icons in the top corner of each square also help illustrate the information.

Check out our job proposal templates and business proposal templates to get started.

Use Icons to Illustrate Ideas

Icons are the perfect little visuals to include in your reports. They’re compact and super useful.

There are a ton of ways you can use icons to improve your page designs. That’s because a basic rule of design is that eyes are drawn to wherever there is an image, bolded text or a block of color on a page.

That means you can use icons to draw your readers’ attention to important information. For example, look at how this page from a consulting proposal uses icons to highlight each deliverable:

You can also use icons to create custom illustrations (no need to hire a designer). This comes in handy when you want to design an eye-catching cover page. Or if you want to create an illustration to balance out the text on a page.

Want more tips for creating an irresistible consulting proposal? Read our in-depth consulting proposal guide. Also, check out our other consulting proposal templates .

2. Consulting Report Template

Typically, your clients will expect regular reporting on your findings, progress and budget spent. Guess where a sloppy report will get you.

Landing a new client is only the first step. You will also need to maintain their confidence in you throughout your time with them. Think of it like dressing up for a dinner date with your partner – it helps keep the romance alive.

There are a few different types of consulting reports that you will most likely need, depending on your niche. Two common types of reports are:

• project status reports
• competitor analysis reports

Let’s look at some examples of each one.

Project Status Reports

Project status reports are exactly what they sound like. They communicate what you’ve accomplished and what still needs to be done. They also help you flag and analyze any issues you’re facing. Project status reports are crucial for building and maintaining trust with your clients.

The length and detail of your project status report will depend on the amount of time you’re reporting on. For example, a quarterly report will probably contain a lot of information:

Meanwhile, a weekly project status report could be a quick one-page update:

You may also want to create a brief summary page for a presentation:

Competitor Analysis Reports

To make smart marketing and product decisions, it helps to scope out the competition. A comprehensive competitor analysis report will help you understand what kind of threat your competitors pose. It will also help you identify gaps in the market that you can go after.

Typically, a competitor analysis report includes:

• A product summary
• Competitor strengths and weaknesses
• Competitor strategies and objectives
• Outlook: is the marketing growing? Flat? Segmenting?

Your report should highlight important numbers like your competitors’ social media presence and site traffic. You can do this using bold text, color blocks and visuals like icons:

Read our guide for more information about  how to write a competitor analysis report .

Vary Your Page Layouts

This is an important report design rule of thumb: vary your page layout to keep your readers engaged. Switch it up between two-column layouts, three column layouts, and horizontal-split pages.

Here’s an example of a consulting report that mixes up the page layout:

3. Business Card Templates

Every consultant and freelancer needs a memorable, professional business card. If we learned anything from Mary Harron’s American Psycho, it’s that the right business card can leave a powerful and lasting impression!

At networking events, conferences, trade shows, and even after meetings, handing out a business card boosts your chances of being remembered in the following days and weeks. Without anything to be remembered by, you lose your chances to nurture the connections you made. Plus, you’re only helping your competitors who will definitely have business cards to hand out.

Designing an eye-catching business card is easy enough. Our variety of business card templates make it easy to personalize your business card design. Here are a few approaches you can take to creating a memorable business card design.

Modern, professional business cards

A professional business card doesn’t need to be complicated. This technology-themed business card is simple and clean. With My Brand Kit, you can just apply your brand colors, or try different color schemes from our pre-set color swatches.

On-brand, personal business cards

Your business card design is also a way to get your personal brand across. Have fun with your design to create something that shares a little bit about your personality. This illustrator business card includes warm colors and cute illustrations. Who’s going to forget fun and quirky citrus fruits?

Unique, vertical business cards

Finally, the typical landscape business card is just one format. Vertical business cards are also rising in popularity. They different layout lets you package information a bit differently and bring together a unique design.

4. Project Plan Templates

Before you embark on any project, you need a plan. You wouldn’t assemble IKEA furniture without reading the instructions first, right ? (Pause for awkward throat clearing and shifty eyes.)

A project plan is an essential document for keeping a project on track . In a project plan, you identify:

• The scope of a project
• Project goals
• Project deliverables deliverables
• Project deadlines
• Key team members involved in the project
• Project budget and resources required

In a nutshell, your project plan should show the steps towards completing a process, how the steps are measurable and actionable, and the impact each step will have. This will give you credibility and help you build trust with your client.

Here are some tips for creating a project plan that clients can understand and get onboard with.

Use a Flexible Project Plan Template

Most project plans aren’t set in stone, especially if you’re using agile planning . They’re flexible documents that may need to be adjusted and added to along the way. That means that the project plan template you use should be easy to edit.  

A simple but organized report design is ideal for this. Using simple color blocks to section your information on the page will make it easy to reorganize the page if needed.

Plot Your Project Timeline Visually

A timeline is the backbone of a project plan. Your project plan should clearly identify deadlines, and what is required to meet those deadlines. Generally, your project timeline should be broken down into smaller tasks with clearly defined deliverables.

There are few types of visuals you can use to visualize project timelines:

Gantt charts

A Gantt chart is probably the most popular type of project plan visual. Gantt charts are handy because they allow you to show different timelines running concurrently, with staggered start and end dates.

Want more gantt chart examples and templates? Check out our blog guide.

Timeline infographics.

A timeline infographic is a versatile way to visualize milestones, steps in a process, and specific goals. For example, you could use a timeline to show an overview of your project deadlines:

We’ll talk about timeline infographics in more depth a bit later in this guide.

Mind maps show the relationships between parts of a whole. They’re a good way to break down the different components of a strategy.  

Want more tips for creating a project plan? Read our project plan guide and check out our other project plan templates .

Marketing Plan Templates

Marketing plans are a type of project plan that focuses specifically on your marketing strategy .  

Typically, a marketing plan will include:

• An overview of your business’s marketing and advertising goals
• A description of your business’s current marketing position
• A timeline of when tasks within your strategy will be completed
• Key performance indicators you will be tracking
• A description of your business’s target market and customer needs

The scope of your marketing plan will depend on its purpose. For example, you could create a plan that encompasses an entire’s company’s marketing strategy:

Or you could simply focus on a specific channel like SEO or social media:

Visualize KPIs Using Charts and Icons

Consultants need a marketing plan with measurable, actionable KPIs . Visualizing these KPIs using charts or graphs will not only help clients understand your recommendations immediately but also help your marketing plan stand out. It’s an opportunity to help brand yourself.

The type of chart you use will depend on the data you’re visualizing, and what you want the goal of the chart to be. We’ve got a handy guide to picking charts that you can open for after you’re done this one.

Read our full guide to writing and creating a marketing plan . Click here for more marketing plan templates .

5. Timeline Infographic Templates

Timeline infographics are one of the most popular types of templates that Venngage users create. There’s a reason for that: timelines are a versatile type of visual.

You can use a timeline infographic to provide an overview of events, to highlight important points in time, to show the stages in a process, and to reveal things that people may have missed.

Many consultants we’ve spoken with use timeline infographics to visualize project timelines for their clients and team members.

Some consultants may need to work with multiple teams at a company. Keeping everyone on the same page can be a time-consuming and frustrating challenge. A timeline infographic quickly communicates deadlines, and who’s responsible for what. It’s a document the client can refer back to again and again.  

But timelines aren’t just for project planning. People love sharing timelines infographics on social media. By creating a timeline about a topic that interests your audience, you have the potential to spark some great engagement.

For more templates, check out our timeline infographic guide .

6. Mind Map Templates

Mind maps are an essential type of visual for connecting ideas, showing relationships between parts, and breaking out concepts into smaller parts.

Typically, a mind map starts with a central idea, with supporting ideas branching out from it. But mind maps can get pretty complex.

In most cases, a simple mind map is an effective one. Consultants can use mind maps to flesh out the components of a strategy, for example. Strategies often have many moving parts. A mind map help clients or team members wrap their head around a new strategy.

For example, you could use a mind map to plot out a product launch:

You could also organize a mind map by goal or problems you’re setting out to solve:

Mind maps are also useful for plotting out a brand’s mission, or for identifying key parts of their brand voice:

For more templates, check out our mind map guide .

7. Market Research Report Templates

In many cases, consultants may need to justify their recommendations by backing up their claims. Especially if they’re newer to the game, or kicking things off with a new client.

If you want to gain the trust of your clients and get buy-in from the executive team, having some solid research to back up your ideas can make a huge difference.

Generally, market research involves gathering information about the needs, problems and preferences of your target customers. It’s also a document you use to any conclusions you came to after analyzing your findings.

Market research is extremely useful for developing customer personas (more on that later), planning product updates, and developing your marketing plan.

Furthermore, it can also be a useful tool for analyzing your client’s main competitors as well. Check out our guide to creating a competitor analysis report for more on that.

Use Visuals That Reflect the Theme of Your Market Research Report

Of course, how you present that information will also make a difference. That’s why you should take time to create a market research report with an engaging design.

You can use charts, infographics and diagrams to visualize data. But you should also use visuals to reflect the theme and goals within your market research report. Design choices like that will help reinforce your findings and lend to your credibility.

Use Color to Draw Attention to Key Information On the Page

Color is one of the most important elements of design, both aesthetically and practically. You can use color to draw attention to particular points on a page. Pick a bold, bright color that contrasts with the background and use that color to highlight important data points and words.

For example, look at how pink and purple are used in the market research report below. The contrasting colors draw attention to the data on the chart and main conclusions from the research.

You can easily use your brand colors (or a client’s brand colors) to achieve this effect in your market research report.

8. Business Pitch Deck Templates

If you want to get buy-in from your clients or business stakeholders for your business plan, your pitch needs to be convincing.

A pitch deck provides an overview of your business plan. But the mistake consultants can make is to try and pack as much information into a pitch deck as you would a business plan.

One of the tenets of persuasive presentation design is to not clutter your slides with too much text. You business pitch deck should be a tool to help you tell a compelling narrative that gets your audience excited to work with you. Design your slides to highlight the most important and convincing information.

Need to create a business plan too? Our online drag and drop tool is perfect even for design newbies.

Vary Your Slide Layouts to Keep Your Audience Engaged

We surveyed over 350 keynote speakers , asking them what challenges they faced with designing their slide deck. 42% said their biggest challenge was keeping their audience excited and engaged.

There are a handful of ways you can strategically design your pitch decks to keep your audience engaged.

One way to prevent presentation monotony is to vary your slide layouts (just like how you would vary your page layouts in a report). Alternate how you arrange the sections on your page. Switch up solid color background, split pages, and background photos.

Structure Your Pitch Deck to Answer a Problem

Another way to keep your client engaged is to hook them with a problem , then reveal the answer. This helps create a narrative for your audience to follow–hopefully, one that will get them invested in your business plan.  

Take Inspiration From Famous Pitch Decks

If you’re not sure where to start, look at pitch deck examples from successful businesses. How did they set up the problem that their business solved? What types of numbers, quotes, and examples did they pick to include?

Then, look for ways to enhance the approach they took using visuals.

This pitch deck template reimagines Airbnb’s famous pitch deck:

Check out our in-depth guide to creating a business pitch deck .

9. Social Media Templates

Maintaining an active social media presence , and a well thought out SEO strategy,  can play a big role in keeping your audience engaged. It’s also an important part of establishing thought leadership in your space.

Consultants can use social media to offer helpful tips, share client testimonials, celebrate holidays , and advertise events.

Not to mention, you can interact directly with your audience and show them who you are. Brand authenticity is more highly valued than ever.

To save yourself time and resources – especially if you’re a bootstrap business , you can repurpose content into multiple visuals for different platforms. Just make sure to use the best image dimensions for the platform in question:

LinkedIn: 350 pixels wide

Twitter: 440 x 220

Facebook: 1200 x 630

Instagram: 1080 x 1080

Pinterest: 236 pixels wide

LinkedIn Templates

LinkedIn is a great place for consultants to connect with other people in your industry and to find new clients. You can make yourself stand out as a an expert in your field by sharing relevant statistics, quotes and tips on your feed.

If you want to share a resource like a white paper or a webinar, you can create an eye-catching visual to entice people to download the resource:

LinkedIn Banner Template

An important part of building your presence on LinkedIn is making sure your profile is up-to-date and on-brand. Check out these excellent LinkedIn profile tips that will help you get noticed by prospective clients.

You can use icons to visualize your areas of expertise:

Twitter Templates

Twitter is a fast-paced platform. That means the content you post on Twitter needs to be eye-catching, inspirational and conversational.

For example, you could share an inspirational image to motivate potential and existing clients:

Twitter is also the place where conversations during live events happen. Have some Twitter templates handy, so you can quickly plug in questions, quotes and tips will help you engage your niche.

Facebook Templates

Whether you’re running Facebook ads or simply sharing some useful content, a consultant’s visuals need to stand out on your audience’s news feeds.

For example, if you’re advertising an event to attract new clients, create a visual that shows what people can expect from attending:

Facebook is also a great platform for sharing posts about causes you support (an important part of establishing your brand):

Facebook Ad Templates

According to a Facebook images study we conducted , Facebook ads with dark color schemes can get as much as 131% more clicks than ads with lighter schemes. This is probably because the darker color scheme stands out from Facebook’s light feed.

But color scheme aside, it’s also important to make sure your value proposition is as clear as possible:

Instagram Templates

Many people take to Instagram for inspiration. It’s also arguably the best platform to show the authentic personalities behind your brand.

Instagram is a visual-first platform. That means the images you post need to have impact.

But many consultants struggle to develop a brand or don’t know how. Using Instagram templates that you can brand with one click can help you develop one.

Bold colors and stunning photos can go along way to get engagement on Instagram:

Typography-focussed visuals are also popular on this platform:

Click here to see all of the social media templates we have to offer.

10. Brochure Templates

Brochures are one of the oldest marketing tools in the book. While digital content may be dominating the marketing landscape, traditional tools like brochures aren’t going anywhere.

In fact, a marketing research firm did a study and found that physical media is more memorable, persuasive, and likely to drive behavior than many forms of digital media.  

Brochures can be useful to give out during an initial meeting with a prospective client, or to hand out in lieu of business cards at a networking event.

The key is for consultants to be strategic about your brochure copy and design. Because you have a limited amount of space, you should have a clear target audience in mind. You should also aim to drive a specific metrics.

For example, the goal of your marketing brochure could be to book more service consultations. The messaging in your brochure would then be targeted towards educating about your services.

Have a Single Clear Message On the Front Page

The front page of your brochure will either entice people to open it and read on, or pass. That means you need to communicate what you’re offering and why readers should care as clearly and concisely as possible.

One way to pique your audience’s interest is to ask a question:

Meanwhile, if your brochure is just an informational summary of your business, you could use your first page to showcase your branding :

Meanwhile, you can use the back page of the brochure to share any important, additional information. Also, don’t forget to end with a clear call-to-action:

Find more brochure templates here . For more design tips, read our brochure design guide .

11 . Email Newsletter Templates

An important part of keeping your core audience engaged is to maintain regular content with them. While some people may say that newsletter is dead, 81% of consultants still use email marketing to nurture leads and engage their audiences.

The key is to craft an email newsletter that your audience looks forward to reading…and one that nurtures potential leads and gets repeat business. One that they know they can rely on for reliable information, entertainment, and inspiration.

Just like any piece of content, your newsletter should have an engaging design. Now, that doesn’t mean that your newsletter design has to be elaborate. But it should be designed to make your information digestible and your CTAs obvious.

Starting with an email newsletter template will make it easy for you to plug in your information on a weekly, monthly, quarterly basis.

Divide Your Email Newsletter Into Sections

If you have a lot of information you want to include in your newsletter, try organizing it into sections. This can make it easier for your audience to scan the newsletter for information that interests them.

You can do this using different color block backgrounds:

Or by making your sections headers stand out using color, bold text and visuals:

Give Your Newsletter an Eye-Catching Header

Like the cover of a book, your newsletter header is the first thing your audience will see when they open your email. So it should tell them a bit about what they can expect in the newsletter. You can create a custom header using a photo or icons.

You can also brand your newsletter and inspire confidence by including your headshot:

For more email newsletter templates, examples and design tips, read our ultimate guide .

12. Business Letterhead Templates

To establish a strong brand , your messaging needs to be consistent. A business letterhead is a pre-printed heading that you can put on letters, memos, and notes. Typically, it will include your logo and use your brand colors and fonts (if you don’t actually have a logo yet, our logo maker can help you create a professional logo).

While you probably don’t want your business letterhead to be too busy, some bold colors can make your branding look fresh and current:

Use a Thematic Design For Your Business Letterhead

Like any other branded document, your business letterhead should say something about your brand personality. Are you going for a more sleek, agile personality? Approachable and trustworthy? Creative and forward-thinking?

You could take a more abstract approach, using shapes and gradient colors:

Or use icons to visualize your expertise:

For more tips, read our business letterhead design guide . Find more business letterhead templates on our templates page.

13. User Persona Templates

When a consultant gets hired on to come up with a marketing strategy for a company, or to help with a product launch, there’s a learning curve. You have to learn about their unique product and their unique customer-base…along with a whole slew of other complexities unique to their business.  

Whether you’ve been tasked with identifying a business’s different user segments, or finding a better way to cater to their segments, a user persona guide is key. Ultimately, you create  educational marketing content  for your clients.

A user persona guide will help you outline your ideal customer’s goals, pain points, behaviors, and demographic information.

Here are some user persona templates to help you better understand users.

Illustrate Each User Persona With Photos or Icons

Putting a face to your usr personas will help them seem more real. That’s why, when putting together a write up of your user personas, you should also include a photo or illustration of this “person”.

Making a user persona seems more real can help your team empathize with them.

Compare and contrast different user journeys

Being able to break down the various customer segments of a business is important for creating targeted marketing campaigns, onboarding experiences and product offerings.

It can also be helpful to visualize each segment concurrently, to compare the similarities and differences between each segment. We suggest using a comparison infographic for this. This can help consultants identify gaps and opportunities in the client’s product and processes.

Click the template above to enter our online  customer journey map  maker. Customize the template to your liking–no design experience required.

For more tips, read our in-depth guide to creating user personas . And check out our other user persona templates .

A big part of creating a recognizable consultant brand is using a cohesive visual style. That means using:

• consistent brand colors
• brand fonts
• your logo, of course

Once you’ve created a few branded templates, you can save time by reusing them. Just plug in new text and images, and adjust the page dimensions as needed.

Venngage’s Brand Kit makes it easy to apply to branding to any template you create. You can learn more about the Brand Kit here.

You’ve Got This.

Yes, your plate is full. But you can work smart. You can get more clients and deliver on your promises.

Equip yourself with the right consulting templates to help you build your brand and deliver on your promises. Once you’ve got your reporting and communications sorted, you can focus on the important part–getting to work and building strong relationships with your clients, partners and stakeholders.

Learn more about branding:

Discover popular designs

Infographic maker

Brochure maker

White paper online

Newsletter creator

Flyer maker

Timeline maker

Letterhead maker

Mind map maker

Ebook maker

Got any suggestions?

We want to hear from you! Send us a message and help improve Slidesgo

Top searches

Trending searches

135 templates

suicide prevention

9 templates

35 templates

13 templates

hispanic heritage month

21 templates

mid autumn festival

18 templates

Consulting Presentation templates

Free consulting presentation templates to give your sales pitch in an easy-to-understand and convincing manner. use these slide decks for google slides or powerpoint and attract potential stakeholders..

• Calendar & Weather
• Infographics
• Marketing Plan
• Project Proposal
• Social Media
• Thesis Defense
• Black & White
• Craft & Notebook
• Floral & Plants
• Illustration
• Interactive & Animated
• Professional
• Career & Technical Education
• Emotional Intelligence
• Foreign Language
• High School Electives
• Language Arts
• Physical Education
• Practical Life
• Social Skills
• Social Studies
• Instagram Post
• Instagram Stories

It seems that you like this template!

Premium template.

Unlock this template and gain unlimited access

Register for free and start downloading now

Aviation consulting.

You won’t believe how many flights take place every day. Transport by plane is the quickest way to get to anywhere in this globalized world, so if you want to pitch your aviation consulting services with a presentation, there’s someone here to help you: Slidesgo!

Create your presentation Create personalized presentation content

Writing tone, number of slides, technology consulting.

If you want to attract new clients to your technology company and to keep them satisfied, design your own consulting sales pitch with these minimalistic slides.

Management Consulting Toolkit

If you want your company to keep growing but you don't know exactly what path to take now, perhaps you should seek professional advice. Management consultants can use this new template to offer their services and explain to potential clients what they do and how they do that. This slideshow...

Delivery Plan Consulting

Efficiently delivering projects or products is a skill that isn’t easy to learn, but your consulting services can help companies organize their workflow. Present your consulting proposal, financial models, business cases and implement, track and manage progress — all with this abstract, professional Google Slides and PowerPoint template! Easily and...

Corporate Strategy Consulting

Download the "Corporate Strategy Consulting" presentation for PowerPoint or Google Slides. Your business demands smart solutions, and this consulting toolkit template is just that! This versatile and ingenious toolkit will provide you with the essential tools you need to shape your strategies and make informed decisions. Whether you are devising...

IT Consulting

What would companies do in our current digital era without information technology? IT consulting services are absolutely useful and a necessity, so if that’s your job, you could try our latest business template to focus on your talking points.

Business Management Consulting

Download the "Business Management Consulting" presentation for PowerPoint or Google Slides. Your business demands smart solutions, and this consulting toolkit template is just that! This versatile and ingenious toolkit will provide you with the essential tools you need to shape your strategies and make informed decisions. Whether you are devising...

Basic Customizable Consulting Toolkit

Sometimes a simple design is the key to make the content stand out. With a basic, yet complete toolkit like this one, your consulting presentations will turn into a clear visual experience for the client. This template includes 50 slides in a combination of cream and black colors that make...

Norrell Consulting

Do you find it difficult to attract new customers for your consulting firm? You’ve come to the right place. Let us give you some advice about effective presentations with this new template by Slidesgo.

Law Consulting Sales Pitch

To ensure that people act according to what they’re allowed to do, law consulting firms offer their helpful legal services. When it comes to demonstrating your strong points and attracting new clients, there’s nothing like a sales pitch, and this new free business template is cut out for that job.

Management Consulting

When it comes to seeking help to boost sales, improve the overall performance or make your business take steps in the right direction, management consulting services come in handy. This business presentation template by Slidesgo is a nice tool to promote your services and attract new clients, especially thanks to...

Management Consulting Toolkit Infographics

Download the Management Consulting Toolkit Infographics template for PowerPoint or Google Slides and discover the power of infographics. An infographic resource gives you the ability to showcase your content in a more visual way, which will make it easier for your audience to understand your topic. Slidesgo infographics like this...

Contract Management Consulting

Download the "Contract Management Consulting" presentation for PowerPoint or Google Slides. Your business demands smart solutions, and this consulting toolkit template is just that! This versatile and ingenious toolkit will provide you with the essential tools you need to shape your strategies and make informed decisions. Whether you are devising...

Communication Consulting

Slidesgo is back with a new template for those communication consultants who want to highlight their strong points and attract new clients. Prove how effective your agency is with an enthralling presentation.

Quality Management Consulting

Quality management is essential for any organization that wants to achieve success. With this template for consultants, you can present an engaging and powerful presentation to your clients. It has everything you need - from diagrams and charts to tables and graphics. The modern design with a splash of creativity...

Bank Loan Granting Consulting

Secure the funding your business deserves with this modern and corporate template for consulting bank loans. Present your strategies to potential investors or lenders with the help of this sophisticated tool. The template is easy to use and gives you a creative yet friendly way to layout your business plan....

Download the "Management Consulting Toolkit" presentation for PowerPoint or Google Slides. Your business demands smart solutions, and this consulting toolkit template is just that! This versatile and ingenious toolkit will provide you with the essential tools you need to shape your strategies and make informed decisions. Whether you are devising...

Simple & Formal Consulting Toolkit Infographics

Download the Simple & Formal Consulting Toolkit Infographics template for PowerPoint or Google Slides and discover the power of infographics. An infographic resource gives you the ability to showcase your content in a more visual way, which will make it easier for your audience to understand your topic. Slidesgo infographics...

• Page 1 of 24

Register for free and start editing online

Marketing Consultant PowerPoint Presentation PPT

The Marketing Consultant PowerPoint Presentation PPT is designed attractively for any marketing consulting presentations you may have. It boasts a smart color palette to cleverly highlight various segments of your presentation, facilitating a more engaging discourse. The dynamic template contains 30 versatile slides allowing ample customization.

Additionally, this template is a resourceful tool not only for your company profile but also for various marketing and business purposes. With its intelligently structured slides, your presentations will be propelled into a realm of allure and professionalism. Offering both PPTX and PPT files, this template assures compatibility and convenience.

Every facet of this presentation template can be effortlessly modified - from elements and shapes to colors and charts - allowing you to align the look with your brand easily. The HD 16:9 widescreen format ensures that your presentations are crisp and captivating, optimising for a resolution of 1920x1080 pixels.

Details & Features

• Total of 30 versatile slides
• Intelligent color scheme for better visibility
• Comes in both PPTX and PPT formats
• Highly customizable - elements, colors, shapes, and charts
• HD 16:9 widescreen slide format (1920x1080 pixels)
• Files include Presentation PPTX and PPT Powerpoint files, Help Files

Why We Like It

This PowerPoint presentation template stands out for its versatility and ease of customization. Its varied features allow you to communicate your message clearly and professionally. We recommend this template for anyone wanting to add a polish and a punch to their presentations. The high-definition display guarantees an impressive visual impact.

Related Management & Consulting Presentation Templates

Consultant Finance & Consulting Powerpoint Template

Sales Playbook Consulting PowerPoint Template

Brand & Management Consulting PowerPoint Template

Investor Financial Consulting PowerPoint Template

Growth, Marketing & Sales

We help leaders realize meaningful growth transformations so that companies can deliver substantial value today and tomorrow.

HOW WE HELP CLIENTS

• Consumer & Shopper Insights
• Customer Experience
• Customer Lifecycle Management
• Digital Marketing
• Green Growth
• Insights & Analytics
• Marketing Return on Investment
• NeXT Commerce
• Organization & Capabilities
• Sales & Channel Management

Creating value beyond the hype

Tjark Freundt

Liz Hilton Segel

Brian Gregg

Dr. Mazen Ramsay Najjar

Featured capabilities.

Periscope by McKinsey

CustomerOne

Experience DNA

Marketing Solutions

Consumer Marketing Analytics Center

Impact stories, logistics company builds value by consolidating brands, targeted online marketing programs boost customer conversion rates, understanding the customer's true preferences to improve profits, finding out where consumers make their decisions, featured publication.

Marketing Performance: How Marketers Drive Profitable Growth

More from this practice.

Interested in a career in Growth, Marketing & Sales?

Connect with our growth, marketing & sales practice.

• Places - European, Western and Northern Russia

YEKATERINBURG: FACTORIES, URAL SIGHTS, YELTSIN AND THE WHERE NICHOLAS II WAS KILLED

Sverdlovsk oblast.

Sverdlovsk Oblast is the largest region in the Urals; it lies in the foothills of mountains and contains a monument indicating the border between Europe and Asia. The region covers 194,800 square kilometers (75,200 square miles), is home to about 4.3 million people and has a population density of 22 people per square kilometer. About 83 percent of the population live in urban areas. Yekaterinburg is the capital and largest city, with 1.5 million people. For Russians, the Ural Mountains are closely associated with Pavel Bazhov's tales and known for folk crafts such as Kasli iron sculpture, Tagil painting, and copper embossing. Yekaterinburg is the birthplace of Russia’s iron and steel industry, taking advantage of the large iron deposits in the Ural mountains. The popular Silver Ring of the Urals tourist route starts here.

In the summer you can follow in the tracks of Yermak, climb relatively low Ural mountain peaks and look for boulders seemingly with human faces on them. You can head to the Gemstone Belt of the Ural mountains, which used to house emerald, amethyst and topaz mines. In the winter you can go ice fishing, ski and cross-country ski.

Sverdlovsk Oblast and Yekaterinburg are located near the center of Russia, at the crossroads between Europe and Asia and also the southern and northern parts of Russia. Winters are longer and colder than in western section of European Russia. Snowfalls can be heavy. Winter temperatures occasionally drop as low as - 40 degrees C (-40 degrees F) and the first snow usually falls in October. A heavy winter coat, long underwear and good boots are essential. Snow and ice make the sidewalks very slippery, so footwear with a good grip is important. Since the climate is very dry during the winter months, skin moisturizer plus lip balm are recommended. Be alert for mud on street surfaces when snow cover is melting (April-May). Patches of mud create slippery road conditions.

Yekaterinburg

Yekaterinburg (kilometer 1818 on the Trans-Siberian Railway) is the fourth largest city in Russia, with of 1.5 million and growth rate of about 12 percent, high for Russia. Located in the southern Ural mountains, it was founded by Peter the Great and named after his wife Catherine, it was used by the tsars as a summer retreat and is where tsar Nicholas II and his family were executed and President Boris Yeltsin lived most of his life and began his political career. The city is near the border between Europe and Asia.

Yekaterinburg (also spelled Ekaterinburg) is located on the eastern slope of the Ural Mountains in the headwaters of the Iset and Pyshma Rivers. The Iset runs through the city center. Three ponds — Verkh-Isetsky, Gorodskoy and Nizhne-Isetsky — were created on it. Yekaterinburg has traditionally been a city of mining and was once the center of the mining industry of the Urals and Siberia. Yekaterinburg remains a major center of the Russian armaments industry and is sometimes called the "Pittsburgh of Russia.". A few ornate, pastel mansions and wide boulevards are reminders of the tsarist era. The city is large enough that it has its own Metro system but is characterized mostly by blocky Soviet-era apartment buildings. The city has advanced under President Vladimir Putin and is now one of the fastest growing places in Russia, a country otherwise characterized by population declines

Yekaterinburg is technically an Asian city as it lies 32 kilometers east of the continental divide between Europe and Asia. The unofficial capital of the Urals, a key region in the Russian heartland, it is second only to Moscow in terms of industrial production and capital of Sverdlovsk oblast. Among the important industries are ferrous and non-ferrous metallurgy, machine building and metalworking, chemical and petrochemicals, construction materials and medical, light and food industries. On top of being home of numerous heavy industries and mining concerns, Yekaterinburg is also a major center for industrial research and development and power engineering as well as home to numerous institutes of higher education, technical training, and scientific research. In addition, Yekaterinburg is the largest railway junction in Russia: the Trans-Siberian Railway passes through it, the southern, northern, western and eastern routes merge in the city.

Accommodation: There are two good and affordable hotels — the 3-star Emerald and Parus hotels — located close to the city's most popular landmarks and main transport interchanges in the center of Yekaterinburg. Room prices start at RUB 1,800 per night.

History of Yekaterinburg

Yekaterinburg was founded in 1723 by Peter the Great and named after his wife Catherine I. It was used by the tsars as a summer retreat but was mainly developed as metalworking and manufacturing center to take advantage of the large deposits of iron and other minerals in the Ural mountains. It is best known to Americans as the place where the last Tsar and his family were murdered by the Bolsheviks in 1918 and near where American U-2 spy plane, piloted by Gary Powers, was shot down in 1960.

Peter the Great recognized the importance of the iron and copper-rich Urals region for Imperial Russia's industrial and military development. In November 1723, he ordered the construction of a fortress factory and an ironworks in the Iset River Valley, which required a dam for its operation. In its early years Yekaterinburg grew rich from gold and other minerals and later coal. The Yekaterinburg gold rush of 1745 created such a huge amount of wealth that one rich baron of that time hosted a wedding party that lasted a year. By the mid-18th century, metallurgical plants had sprung up across the Urals to cast cannons, swords, guns and other weapons to arm Russia’s expansionist ambitions. The Yekaterinburg mint produced most of Russia's coins. Explorations of the Trans-Baikal and Altai regions began here in the 18th century.

Iron, cast iron and copper were the main products. Even though Iron from the region went into the Eiffel Tower, the main plant in Yekaterinburg itself was shut down in 1808. The city still kept going through a mountain factory control system of the Urals. The first railway in the Urals was built here: in 1878, the Yekaterinburg-Perm railway branch connected the province's capital with the factories of the Middle Urals.

In the Soviet era the city was called Sverdlovsk (named after Yakov Sverdlov, the man who organized Nicholas II's execution). During the first five-year plans the city became industrial — old plants were reconstructed, new ones were built. The center of Yekaterinburg was formed to conform to the historical general plan of 1829 but was the layout was adjusted around plants and factories. In the Stalin era the city was a major gulag transhipment center. In World War II, many defense-related industries were moved here. It and the surrounding area were a center of the Soviet Union's military industrial complex. Soviet tanks, missiles and aircraft engines were made in the Urals. During the Cold War era, Yekaterinburg was a center of weapons-grade uranium enrichment and processing, warhead assembly and dismantlement. In 1979, 64 people died when anthrax leaked from a biological weapons facility. Yekaterinburg was a “Closed City” for 40 years during the Cold Soviet era and was not open to foreigners until 1991

In the early post-Soviet era, much like Pittsburgh in the 1970s, Yekaterinburg had a hard struggle d to cope with dramatic economic changes that have made its heavy industries uncompetitive on the world market. Huge defense plants struggled to survive and the city was notorious as an organized crime center in the 1990s, when its hometown boy Boris Yeltsin was President of Russia. By the 2000s, Yekaterinburg’s retail and service was taking off, the defense industry was reviving and it was attracting tech industries and investments related to the Urals’ natural resources. By the 2010s it was vying to host a world exhibition in 2020 (it lost, Dubai won) and it had McDonald’s, Subway, sushi restaurants, and Gucci, Chanel and Armani. There were Bentley and Ferrari dealerships but they closed down

Transportation in Yekaterinburg

Getting There: By Plane: Yekaterinburg is a three-hour flight from Moscow with prices starting at RUB 8,000, or a 3-hour flight from Saint Petersburg starting from RUB 9,422 (direct round-trip flight tickets for one adult passenger). There are also flights from Frankfurt, Istanbul, China and major cities in the former Soviet Union.

By Train: Yekaterinburg is a major stop on the Trans-Siberian Railway. Daily train service is available to Moscow and many other Russian cities.Yekaterinburg is a 32-hour train ride from Moscow (tickets RUB 8,380 and above) or a 36-hour train ride from Saint Petersburg (RUB 10,300 and above). The ticket prices are round trip for a berth in a sleeper compartment for one adult passenger). By Car: a car trip from Moscow to Yekateringburg is 1,787 kilometers long and takes about 18 hours. The road from Saint Petersburg is 2,294 kilometers and takes about 28 hours.

Regional Transport: The region's public transport includes buses and suburban electric trains. Regional trains provide transport to larger cities in the Ural region. Buses depart from Yekaterinburg’s two bus stations: the Southern Bus Station and the Northern Bus Station.

Regional Transport: According the to Association for Safe International Road Travel (ASIRT): “Public transportation is well developed. Overcrowding is common. Fares are low. Service is efficient. Buses are the main form of public transport. Tram network is extensive. Fares are reasonable; service is regular. Trams are heavily used by residents, overcrowding is common. Purchase ticket after boarding. Metro runs from city center to Uralmash, an industrial area south of the city. Metro ends near the main railway station. Fares are inexpensive.

“Traffic is congested in city center. Getting around by car can be difficult. Route taxis (minivans) provide the fastest transport. They generally run on specific routes, but do not have specific stops. Drivers stop where passengers request. Route taxis can be hailed. Travel by bus or trolleybuses may be slow in rush hour. Trams are less affected by traffic jams. Trolley buses (electric buses) cannot run when temperatures drop below freezing.”

Entertainment, Sports and Recreation in Yekaterinburg

The performing arts in Yekaterinburg are first rate. The city has an excellent symphony orchestra, opera and ballet theater, and many other performing arts venues. Tickets are inexpensive. The Yekaterinburg Opera and Ballet Theater is lavishly designed and richly decorated building in the city center of Yekaterinburg. The theater was established in 1912 and building was designed by architect Vladimir Semyonov and inspired by the Vienna Opera House and the Theater of Opera and Ballet in Odessa.

Vaynera Street is a pedestrian only shopping street in city center with restaurants, cafes and some bars. But otherwise Yekaterinburg's nightlife options are limited. There are a handful of expensive Western-style restaurants and bars, none of them that great. Nightclubs serve the city's nouveau riche clientele. Its casinos have closed down. Some of them had links with organized crime. New dance clubs have sprung up that are popular with Yekaterinburg's more affluent youth.

Yekaterinburg's most popular spectator sports are hockey, basketball, and soccer. There are stadiums and arenas that host all three that have fairly cheap tickets. There is an indoor water park and lots of parks and green spaces. The Urals have many lakes, forests and mountains are great for hiking, boating, berry and mushroom hunting, swimming and fishing. Winter sports include cross-country skiing and ice skating. Winter lasts about six months and there’s usually plenty of snow. The nearby Ural Mountains however are not very high and the downhill skiing opportunities are limited..

Sights in Yekaterinburg

Sights in Yekaterinburg include the Museum of City Architecture and Ural Industry, with an old water tower and mineral collection with emeralds. malachite, tourmaline, jasper and other precious stone; Geological Alley, a small park with labeled samples of minerals found in the Urals region; the Ural Geology Museum, which houses an extensive collection of stones, gold and gems from the Urals; a monument marking the border between Europe and Asia; a memorial for gulag victims; and a graveyard with outlandish memorials for slain mafia members.

The Military History Museum houses the remains of the U-2 spy plane shot down in 1960 and locally made tanks and rocket launchers. The fine arts museum contains paintings by some of Russia's 19th-century masters. Also worth a look are the History an Local Studies Museum; the Political History and Youth Museum; and the University and Arboretum. Old wooden houses can be seen around Zatoutstovsya ulitsa and ulitsa Belinskogo. Around the city are wooded parks, lakes and quarries used to harvest a variety of minerals. Weiner Street is the main street of Yekaterinburg. Along it are lovely sculptures and 19th century architecture. Take a walk around the unique Literary Quarter

Plotinka is a local meeting spot, where you will often find street musicians performing. Plotinka can be described as the center of the city's center. This is where Yekaterinburg holds its biggest events: festivals, seasonal fairs, regional holiday celebrations, carnivals and musical fountain shows. There are many museums and open-air exhibitions on Plotinka. Plotinka is named after an actual dam of the city pond located nearby (“plotinka” means “a small dam” in Russian).In November 1723, Peter the Great ordered the construction of an ironworks in the Iset River Valley, which required a dam for its operation. “Iset” can be translated from Finnish as “abundant with fish”. This name was given to the river by the Mansi — the Finno-Ugric people dwelling on the eastern slope of the Northern Urals.

Vysotsky and Iset are skyscrapers that are 188.3 meters and 209 meters high, respectively. Fifty-story-high Iset has been described by locals as the world’s northernmost skyscraper. Before the construction of Iset, Vysotsky was the tallest building of Yekaterinburg and Russia (excluding Moscow). A popular vote has decided to name the skyscraper after the famous Soviet songwriter, singer and actor Vladimir Vysotsky. and the building was opened on November 25, 2011. There is a lookout at the top of the building, and the Vysotsky museum on its second floor. The annual “Vysotsky climb” (1137 steps) is held there, with a prize of RUB 100,000. While Vysotsky serves as an office building, Iset, owned by the Ural Mining and Metallurgical Company, houses 225 premium residential apartments ranging from 80 to 490 square meters in size.

Boris Yeltsin Presidential Center

The Boris Yeltsin Presidential Center (in the city center: ul. Yeltsina, 3) is a non-governmental organization named after the first president of the Russian Federation. The Museum of the First President of Russia as well as his archives are located in the Center. There is also a library, educational and children's centers, and exposition halls. Yeltsin lived most of his life and began his political career in Yekaterinburg. He was born in Butka about 200 kilometers east of Yekaterinburg.

The core of the Center is the Museum. Modern multimedia technologies help animate the documents, photos from the archives, and artifacts. The Yeltsin Museum holds collections of: propaganda posters, leaflets, and photos of the first years of the Soviet regime; portraits and portrait sculptures of members of Politburo of the Central Committee of the Communist Party of various years; U.S.S.R. government bonds and other items of the Soviet era; a copy of “One Day in the Life of Ivan Denisovich” by Alexander Solzhenitsyn, published in the “Novy Mir” magazine (#11, 1962); perestroika-era editions of books by Alexander Solzhenitsyn, Vasily Grossman, and other authors; theater, concert, and cinema posters, programs, and tickets — in short, all of the artifacts of the perestroika era.

The Yeltsin Center opened in 2012. Inside you will also find an art gallery, a bookstore, a gift shop, a food court, concert stages and a theater. There are regular screenings of unique films that you will not find anywhere else. Also operating inside the center, is a scientific exploritorium for children. The center was designed by Boris Bernaskoni. Almost from the its very opening, the Yeltsin Center has been accused by members of different political entities of various ideological crimes. The museum is open Tuesday to Sunday, from 10:00am to 9:00pm.

Where Nicholas II was Executed

On July, 17, 1918, during this reign of terror of the Russian Civil War, former-tsar Nicholas II, his wife, five children (the 13-year-old Alexis, 22-year-old Olga, 19-year-old Maria and 17-year-old Anastasia)the family physician, the cook, maid, and valet were shot to death by a Red Army firing squad in the cellar of the house they were staying at in Yekaterinburg.

Ipatiev House (near Church on the Blood, Ulitsa Libknekhta) was a merchant's house where Nicholas II and his family were executed. The house was demolished in 1977, on the orders of an up and coming communist politician named Boris Yeltsin. Yeltsin later said that the destruction of the house was an "act of barbarism" and he had no choice because he had been ordered to do it by the Politburo,

The site is marked with s cross with the photos of the family members and cross bearing their names. A small wooden church was built at the site. It contains paintings of the family. For a while there were seven traditional wooden churches. Mass is given ay noon everyday in an open-air museum. The Church on the Blood — constructed to honor Nicholas II and his family — was built on the part of the site in 1991 and is now a major place of pilgrimage.

Nicholas and his family where killed during the Russian civil war. It is thought the Bolsheviks figured that Nicholas and his family gave the Whites figureheads to rally around and they were better of dead. Even though the death orders were signed Yakov Sverdlov, the assassination was personally ordered by Lenin, who wanted to get them out of sight and out of mind. Trotsky suggested a trial. Lenin nixed the idea, deciding something had to be done about the Romanovs before White troops approached Yekaterinburg. Trotsky later wrote: "The decision was not only expedient but necessary. The severity of he punishment showed everyone that we would continue to fight on mercilessly, stopping at nothing."

Ian Frazier wrote in The New Yorker: “Having read a lot about the end of Tsar Nicholas II and his family and servants, I wanted to see the place in Yekaterinburg where that event occurred. The gloomy quality of this quest depressed Sergei’s spirits, but he drove all over Yekaterinburg searching for the site nonetheless. Whenever he stopped and asked a pedestrian how to get to the house where Nicholas II was murdered, the reaction was a wince. Several people simply walked away. But eventually, after a lot of asking, Sergei found the location. It was on a low ridge near the edge of town, above railroad tracks and the Iset River. The house, known as the Ipatiev House, was no longer standing, and the basement where the actual killings happened had been filled in. I found the blankness of the place sinister and dizzying. It reminded me of an erasure done so determinedly that it had worn a hole through the page. [Source: Ian Frazier, The New Yorker, August 3, 2009, Frazier is author of “Travels in Siberia” (2010)]

“The street next to the site is called Karl Liebknecht Street. A building near where the house used to be had a large green advertisement that said, in English, “LG—Digitally Yours.” On an adjoining lot, a small chapel kept the memory of the Tsar and his family; beneath a pedestal holding an Orthodox cross, peonies and pansies grew. The inscription on the pedestal read, “We go down on our knees, Russia, at the foot of the tsarist cross.”

Books: The Romanovs: The Final Chapter by Robert K. Massie (Random House, 1995); The Fall of the Romanovs by Mark D. Steinberg and Vladimir Khrustalëv (Yale, 1995);

See Separate Article END OF NICHOLAS II factsanddetails.com

Execution of Nicholas II

According to Robert Massie K. Massie, author of Nicholas and Alexandra, Nicholas II and his family were awakened from their bedrooms around midnight and taken to the basement. They were told they were to going to take some photographs of them and were told to stand behind a row of chairs.

Suddenly, a group of 11 Russians and Latvians, each with a revolver, burst into the room with orders to kill a specific person. Yakob Yurovsky, a member of the Soviet executive committee, reportedly shouted "your relatives are continuing to attack the Soviet Union.” After firing, bullets bouncing off gemstones hidden in the corsets of Alexandra and her daughters ricocheted around the room like "a shower of hail," the soldiers said. Those that were still breathing were killed with point black shots to the head.

The three sisters and the maid survived the first round thanks to their gems. They were pressed up against a wall and killed with a second round of bullets. The maid was the only one that survived. She was pursued by the executioners who stabbed her more than 30 times with their bayonets. The still writhing body of Alexis was made still by a kick to the head and two bullets in the ear delivered by Yurovsky himself.

Yurovsky wrote: "When the party entered I told the Romanovs that in view of the fact their relatives continued their offensive against Soviet Russia, the Executive Committee of the Urals Soviet had decided to shoot them. Nicholas turned his back to the detachment and faced his family. Then, as if collecting himself, he turned around, asking, 'What? What?'"

"[I] ordered the detachment to prepare. Its members had been previously instructed whom to shoot and to am directly at the heart to avoid much blood and to end more quickly. Nicholas said no more. he turned again to his family. The others shouted some incoherent exclamations. All this lasted a few seconds. Then commenced the shooting, which went on for two or three minutes. [I] killed Nicholas on the spot."

Nicholas II’s Initial Burial Site in Yekaterinburg

Ganina Yama Monastery (near the village of Koptyaki, 15 kilometers northwest of Yekaterinburg) stands near the three-meter-deep pit where some the remains of Nicholas II and his family were initially buried. The second burial site — where most of the remains were — is in a field known as Porosyonkov (56.9113628°N 60.4954326°E), seven kilometers from Ganina Yama.

On visiting Ganina Yama Monastery, one person posted in Trip Advisor: “We visited this set of churches in a pretty park with Konstantin from Ekaterinburg Guide Centre. He really brought it to life with his extensive knowledge of the history of the events surrounding their terrible end. The story is so moving so unless you speak Russian, it is best to come here with a guide or else you will have no idea of what is what.”

In 1991, the acid-burned remains of Nicholas II and his family were exhumed from a shallow roadside mass grave in a swampy area 12 miles northwest of Yekaterinburg. The remains had been found in 1979 by geologist and amateur archeologist Alexander Avdonin, who kept the location secret out of fear that they would be destroyed by Soviet authorities. The location was disclosed to a magazine by one his fellow discovers.

The original plan was to throw the Romanovs down a mine shaft and disposes of their remains with acid. They were thrown in a mine with some grenades but the mine didn't collapse. They were then carried by horse cart. The vats of acid fell off and broke. When the carriage carrying the bodies broke down it was decided the bury the bodies then and there. The remaining acid was poured on the bones, but most of it was soaked up the ground and the bones largely survived.

After this their pulses were then checked, their faces were crushed to make them unrecognizable and the bodies were wrapped in bed sheets loaded onto a truck. The "whole procedure," Yurovsky said took 20 minutes. One soldiers later bragged than he could "die in peace because he had squeezed the Empress's -------."

The bodies were taken to a forest and stripped, burned with acid and gasoline, and thrown into abandoned mine shafts and buried under railroad ties near a country road near the village of Koptyaki. "The bodies were put in the hole," Yurovsky wrote, "and the faces and all the bodies, generally doused with sulfuric acid, both so they couldn't be recognized and prevent a stink from them rotting...We scattered it with branches and lime, put boards on top and drove over it several times—no traces of the hole remained.

Shortly afterwards, the government in Moscow announced that Nicholas II had been shot because of "a counterrevolutionary conspiracy." There was no immediate word on the other members of the family which gave rise to rumors that other members of the family had escaped. Yekaterinburg was renamed Sverdlov in honor of the man who signed the death orders.

For seven years the remains of Nicholas II, Alexandra, three of their daughters and four servants were stored in polyethylene bags on shelves in the old criminal morgue in Yekaterunburg. On July 17, 1998, Nicholas II and his family and servants who were murdered with him were buried Peter and Paul Fortress in St. Petersburg along with the other Romanov tsars, who have been buried there starting with Peter the Great. Nicholas II had a side chapel built for himself at the fortress in 1913 but was buried in a new crypt.

Near Yekaterinburg

Factory-Museum of Iron and Steel Metallurgy (in Niznhy Tagil 80 kilometers north of Yekaterinburg) a museum with old mining equipment made at the site of huge abandoned iron and steel factory. Officially known as the Factory-Museum of the History of the Development of Iron and Steel Metallurgy, it covers an area of 30 hectares and contains a factory founded by the Demidov family in 1725 that specialized mainly in the production of high-quality cast iron and steel. Later, the foundry was renamed after Valerian Kuybyshev, a prominent figure of the Communist Party.

The first Russian factory museum, the unusual museum demonstrates all stages of metallurgy and metal working. There is even a blast furnace and an open-hearth furnace. The display of factory equipment includes bridge crane from 1892) and rolling stock equipment from the 19th-20th centuries. In Niznhy Tagil contains some huge blocks of malachite and

Nizhnyaya Sinyachikha (180 kilometers east-northeast of Yekaterinburg) has an open air architecture museum with log buildings, a stone church and other pre-revolutionary architecture. The village is the creation of Ivan Samoilov, a local activist who loved his village so much he dedicated 40 years of his life to recreating it as the open-air museum of wooden architecture.

The stone Savior Church, a good example of Siberian baroque architecture. The interior and exterior of the church are exhibition spaces of design. The houses are very colorful. In tsarist times, rich villagers hired serfs to paint the walls of their wooden izbas (houses) bright colors. Old neglected buildings from the 17th to 19th centuries have been brought to Nizhnyaya Sinyachikha from all over the Urals. You will see the interior design of the houses and hear stories about traditions and customs of the Ural farmers.

Verkhoturye (330 kilometers road from Yekaterinburg) is the home a 400-year-old monastery that served as 16th century capital of the Urals. Verkhoturye is a small town on the Tura River knows as the Jerusalem of the Urals for its many holy places, churches and monasteries. The town's main landmark is its Kremlin — the smallest in Russia. Pilgrims visit the St. Nicholas Monastery to see the remains of St. Simeon of Verkhoturye, the patron saint of fishermen.

Ural Mountains

Ural Mountains are the traditional dividing line between Europe and Asia and have been a crossroads of Russian history. Stretching from Kazakhstan to the fringes of the Arctic Kara Sea, the Urals lie almost exactly along the 60 degree meridian of longitude and extend for about 2,000 kilometers (1,300 miles) from north to south and varies in width from about 50 kilometers (30 miles) in the north and 160 kilometers (100 miles) the south. At kilometers 1777 on the Trans-Siberian Railway there is white obelisk with "Europe" carved in Russian on one side and "Asia" carved on the other.

The eastern side of the Urals contains a lot of granite and igneous rock. The western side is primarily sandstone and limestones. A number of precious stones can be found in the southern part of the Urals, including emeralds. malachite, tourmaline, jasper and aquamarines. The highest peaks are in the north. Mount Narodnaya is the highest of all but is only 1884 meters (6,184 feet) high. The northern Urals are covered in thick forests and home to relatively few people.

Like the Appalachian Mountains in the eastern United States, the Urals are very old mountains — with rocks and sediments that are hundreds of millions years old — that were one much taller than they are now and have been steadily eroded down over millions of years by weather and other natural processes to their current size. According to Encyclopedia Britannica: “The rock composition helps shape the topography: the high ranges and low, broad-topped ridges consist of quartzites, schists, and gabbro, all weather-resistant. Buttes are frequent, and there are north–south troughs of limestone, nearly all containing river valleys. Karst topography is highly developed on the western slopes of the Urals, with many caves, basins, and underground streams. The eastern slopes, on the other hand, have fewer karst formations; instead, rocky outliers rise above the flattened surfaces. Broad foothills, reduced to peneplain, adjoin the Central and Southern Urals on the east.

“The Urals date from the structural upheavals of the Hercynian orogeny (about 250 million years ago). About 280 million years ago there arose a high mountainous region, which was eroded to a peneplain. Alpine folding resulted in new mountains, the most marked upheaval being that of the Nether-Polar Urals...The western slope of the Urals is composed of middle Paleozoic sedimentary rocks (sandstones and limestones) that are about 350 million years old. In many places it descends in terraces to the Cis-Ural depression (west of the Urals), to which much of the eroded matter was carried during the late Paleozoic (about 300 million years ago). Found there are widespread karst (a starkly eroded limestone region) and gypsum, with large caverns and subterranean streams. On the eastern slope, volcanic layers alternate with sedimentary strata, all dating from middle Paleozoic times.”

Southern Urals

The southern Urals are characterized by grassy slopes and fertile valleys. The middle Urals are a rolling platform that barely rises above 300 meters (1,000 feet). This region is rich in minerals and has been heavily industrialized. This is where you can find Yekaterinburg (formally Sverdlovsk), the largest city in the Urals.

Most of the Southern Urals are is covered with forests, with 50 percent of that pine-woods, 44 percent birch woods, and the rest are deciduous aspen and alder forests. In the north, typical taiga forests are the norm. There are patches of herbal-poaceous steppes, northem sphagnous marshes and bushy steppes, light birch forests and shady riparian forests, tall-grass mountainous meadows, lowland ling marshes and stony placers with lichen stains. In some places there are no large areas of homogeneous forests, rather they are forests with numerous glades and meadows of different size.

In the Ilmensky Mountains Reserve in the Southern Urals, scientists counted 927 vascular plants (50 relicts, 23 endemic species), about 140 moss species, 483 algae species and 566 mushroom species. Among the species included into the Red Book of Russia are feather grass, downy-leaved feather grass, Zalessky feather grass, moccasin flower, ladies'-slipper, neottianthe cucullata, Baltic orchis, fen orchis, helmeted orchis, dark-winged orchis, Gelma sandwart, Krasheninnikov sandwart, Clare astragalus.

The fauna of the vertebrate animals in the Reserve includes 19 fish, 5 amphibian and 5 reptile. Among the 48 mammal species are elks, roe deer, boars, foxes, wolves, lynxes, badgers, common weasels, least weasels, forest ferrets, Siberian striped weasel, common marten, American mink. Squirrels, beavers, muskrats, hares, dibblers, moles, hedgehogs, voles are quite common, as well as chiropterans: pond bat, water bat, Brandt's bat, whiskered bat, northern bat, long-eared bat, parti-coloured bat, Nathusius' pipistrelle. The 174 bird bird species include white-tailed eagles, honey hawks, boreal owls, gnome owls, hawk owls, tawny owls, common scoters, cuckoos, wookcocks, common grouses, wood grouses, hazel grouses, common partridges, shrikes, goldenmountain thrushes, black- throated loons and others.

Activities and Places in the Ural Mountains

The Urals possess beautiful natural scenery that can be accessed from Yekaterinburg with a rent-a-car, hired taxi and tour. Travel agencies arrange rafting, kayaking and hiking trips. Hikes are available in the taiga forest and the Urals. Trips often include walks through the taiga to small lakes and hikes into the mountains and excursions to collect mushrooms and berries and climb in underground caves. Mellow rafting is offered in a relatively calm six kilometer section of the River Serga. In the winter visitor can enjoy cross-mountains skiing, downhill skiing, ice fishing, dog sledding, snow-shoeing and winter hiking through the forest to a cave covered with ice crystals.

Lake Shartash (10 kilometers from Yekaterinburg) is where the first Ural gold was found, setting in motion the Yekaterinburg gold rush of 1745, which created so much wealth one rich baron of that time hosted a wedding party that lasted a year. The area around Shartash Lake is a favorite picnic and barbecue spot of the locals. Getting There: by bus route No. 50, 054 or 54, with a transfer to suburban commuter bus route No. 112, 120 or 121 (the whole trip takes about an hour), or by car (10 kilometers drive from the city center, 40 minutes).

Revun Rapids (90 kilometers road from Yekaterinburg near Beklenishcheva village) is a popular white water rafting places On the nearby cliffs you can see the remains of a mysterious petroglyph from the Paleolithic period. Along the steep banks, you may notice the dark entrance of Smolinskaya Cave. There are legends of a sorceress who lived in there. The rocks at the riverside are suited for competitive rock climbers and beginners. Climbing hooks and rings are hammered into rocks. The most fun rafting is generally in May and June.

Olenii Ruchii National Park (100 kilometers west of Yekaterinburg) is the most popular nature park in Sverdlovsk Oblast and popular weekend getaway for Yekaterinburg residents. Visitors are attracted by the beautiful forests, the crystal clear Serga River and picturesque rocks caves. There are some easy hiking routes: the six-kilometer Lesser Ring and the 15-kilometer Greater Ring. Another route extends for 18 km and passes by the Mitkinsky Mine, which operated in the 18th-19th centuries. It's a kind of an open-air museum — you can still view mining an enrichment equipment here. There is also a genuine beaver dam nearby.

Among the other attractions at Olenii Ruchii are Druzhba (Friendship) Cave, with passages that extend for about 500 meters; Dyrovaty Kamen (Holed Stone), created over time by water of Serga River eroding rock; and Utoplennik (Drowned Man), where you can see “The Angel of Sole Hope”., created by the Swedish artist Lehna Edwall, who has placed seven angels figures in different parts of the world to “embrace the planet, protecting it from fear, despair, and disasters.”

Image Sources: Wikimedia Commons

Text Sources: Federal Agency for Tourism of the Russian Federation (official Russia tourism website russiatourism.ru ), Russian government websites, UNESCO, Wikipedia, Lonely Planet guides, New York Times, Washington Post, Los Angeles Times, National Geographic, The New Yorker, Bloomberg, Reuters, Associated Press, AFP, Yomiuri Shimbun and various books and other publications.

Updated in September 2020

•  Facebook
•  Twitter
•  Google+
•  e-mail

 Page Top

This site contains copyrighted material the use of which has not always been authorized by the copyright owner. Such material is made available in an effort to advance understanding of country or topic discussed in the article. This constitutes 'fair use' of any such copyrighted material as provided for in section 107 of the US Copyright Law. In accordance with Title 17 U.S.C. Section 107, the material on this site is distributed without profit. If you wish to use copyrighted material from this site for purposes of your own that go beyond 'fair use', you must obtain permission from the copyright owner. If you are the copyright owner and would like this content removed from factsanddetails.com, please contact me.

• Design for Business
• Most Recent
• Presentations
• Infographics
• Data Visualizations
• Forms and Surveys
• Video & Animation
• Case Studies
• Digital Marketing
• Design Inspiration
• Visual Thinking
• Product Updates
• Visme Webinars
• Artificial Intelligence

40+ Consulting Templates to Impress Your Clients

Written by: Christopher Jan Benitez

Consulting templates are one of the most valuable resources in a consultant’s toolkit.

For one, a suitable consulting template can streamline the design process, saving you precious time when choosing fonts and design elements . Visual templates can also help your audience comprehend data more effectively.

But most importantly, a good template can turn a dull, text-heavy presentation or document into an engaging visual tool that's guaranteed to make a lasting impression.

Eager to grow your consulting business? Do yourself a favor and grab some of the templates we’ve covered in this article.

Here’s a short selection of 8 easy-to-edit consulting templates you can edit, share and download with Visme. View more templates below:

Table of Contents

• Consultation Presentation Templates

Consulting Proposal Templates

Consulting report templates.

• Consulting Templates for Marketing and Branding

Consulting Templates for Project Management

Consulting templates for sales & client success, consulting templates faqs, consulting presentation templates, 1. marketing consulting presentation template.

This marketing consulting presentation template is perfect for any marketing consultant who wants a sleek and elegant way to pitch their expertise.

This professional and understated minimalist template features a palette of blues and whites. The slides are perfect for data-heavy presentations while remaining visually appealing and leaving room for pictures.

2. Financial Consulting Presentation Template

The financial consulting presentation template is designed for consultants who want to give their clients a clear overview of complex financial data.

The slides are easy to edit and contain all the necessary graphs and charts to present data effectively. Black, gray and yellow coloration make the template stand out and the sharp typography ties it together nicely.

3. Branding Consultancy Presentation Template

According to color psychology , the dominant purple colors in this effective branding template make it perfect for any business that wants to convey creativity, excitement, and imagination.

The subtle orange accents also help to inject some energy into the mix, while the clean, modern design keeps the template looking professional.

4. Real Estate Consultant Presentation Template

This real estate consultant presentation template offers a minimalist slate for you to showcase your properties in the best light, making it perfect for presenting to potential clients.

The sleek font choices and geometric shapes used throughout the template help give it a cutting-edge look. The clean layout also makes everything feel tidy and organized.

5. IT Consulting Presentation Template

Framed by fragmented orange and blue lines, this IT consulting presentation template is perfect for any business that wants a clean and modern way to show off its technical expertise.

The slides come in 1366 x 768 pixels widescreen resolution, making them easy to edit in Microsoft PowerPoint, Keynote, or Google Slides.

6. Sales Consultancy Presentation Template

Playful yet professional, this sales consulting presentation template is perfect for any business that wants to show its human side while still looking smart.

The mix of gray and green colors gives the template a natural feel, while the playful paperclip image and wavy lines help promote a distinct flair.

7. Management Consultant Presentation Template

Are you looking to put your best foot forward with potential clients? This management consultant presentation template is for you.

The deep blue color exudes a professional and no-nonsense aura, while the clean, modern design helps convey professionalism and expertise. It's perfect for promoting long-term relationships.

Deliver personalized materials your clients actually want to read

• Communicate your expert suggestions with data visualization, reports, graphs and charts
• Transform endless text and bullet points into concise, branded content
• Measure the success of your consulting materials with analytics

Sign up. It’s free.

8. IT Consulting Proposal Template

This consultancy proposal template offers a sophisticated and friendly design with plenty of room to insert your company logo and describe your services.

With a clean layout and ample whitespace, this proposal also permits you to put colors, fonts, images, or logos as you see fit.

9. Real Estate Consulting Proposal Template

This real estate consulting proposal template is perfect for you if you're looking to impress your property management clients with crystal-clear visuals and a memorable typeface.

The 8.5” X 11” dimensions also allow you to insert photos, logos, and other branding elements. Built-in graphics and animations are available, too, courtesy of Visme.

10. Travel Consulting Proposal Template

Exude a sense of calm with this travel consulting proposal template, which comes with an earthy green accent and an ashy gray background.

The use of green conjures up feelings of hope and thoughtfulness, like a paradise an ocean away. However, just like all of the templates here, you can change the colors of this template at your whim.

11. Project Management Proposal Template

Looking to win over a new client through a business proposal that details your strategy? Then this project management proposal template by Visme is a good choice. It's downloadable in PDF, image, or HTML5.

12. Marketing Agency Proposal Template

Even post-lockdown, marketing agencies continue to boom , making it necessary to stand out among the rest.

This simple, olive-green marketing agency proposal template is client-friendly and proven to close deals and leave a lasting impression.

13. Supply Chain Management Proposal Template

Showcase your company's strengths in supply chain management with this proposal template.

This design features a gray and yellow color scheme with a modern typeface. Aside from that, this template is excellent for illustrating facts in bite-sized pieces.

14. Auditing Firm Proposal Template

If you're in the auditing business, this proposal template is perfect. It has a clean layout, a blue and white color scheme, and symmetrical, four-sided elements.

15. Financial Consulting Report Template

Once you've finished gathering financial data to present to your client, you can use this clean financial consulting report template to compile everything in an easily digestible format.

Whether you're showing financial projections or a quarterly review, this report template can come in handy.

16. Market Research Report Template

Clients want a scannable and impartial report about your findings? This market research report template has you covered.

With a clean layout and plenty of room for charts, graphs, and images (all of which Visme can cover), this professional template is perfect for letting C-suite executives know that the business is moving in the right direction.

17. Company Evaluation Report Template

The company evaluation report template will help you communicate the company's performance with precision and good design.

Besides its accurate and objective content, this template is also a beginner-friendly template that entry-level associates can fully customize to better suit the brand.

18. Statement of Work Report Template

Digital marketing agencies and consultants use a statement of work document or report to establish and lay down their responsibilities for their clients.

This SoW template is perfect for relaying how you plan on doing work for a client, how much it will cost, and the timeline for deliverables.

19. Survey Results Report Template

With sliders, progress bars, and thousands of stock images, this survey results report template by Visme is an excellent choice for consultants and analysts.

This template lets you explain your findings in an entertaining, intelligent, and easily digestible way, which is why many experts abide by it.

Consulting Templates for Marketing & Branding

20. marketing plan template.

With 16 slides and various figures and stats, this template made for business marketing plans offers everything you need to impress your clients.

Moreover, everyone in the team can collaborate and work on this project through Visme's collaborative design features .

For example, you can comment, annotate and respond to feedback on your designs. Or, assign tasks, deadlines and track progress using Visme’s workflows .

21. SWOT Analysis Template

This SWOT analysis template is perfect for consultants who want to communicate their findings as straightforwardly as possible. This design is also printer-ready, perfect for showing clients on the go.

22. Competitor Analysis Template

Competitor analysis is when a business looks at what its competition is up to, which can help gauge its performance in the market.

This template is excellent for consultants who want to showcase how they fare against competitors and industry leaders.

23. Consulting Case Study Template

Creating case studies often requires being both creative and detail-oriented, which can be a daunting task. But while it's daunting, a well-composed case study can be one of the best forms of social proof to validate your business's successes.

With this case study template, a big chunk of the job is already done for you.

24. Consulting Infographic Template

From the prismatic color scheme to the cyclic diagram, this consulting infographic template has everything you need to communicate data-driven insights creatively.

Nongovernment organizations, socially responsible companies, and educators will find this design especially useful.

25. Consulting LinkedIn Post Template

Announce news, updates, and achievements to your professional circle with this sleek LinkedIn post template. Aside from the main content, there's enough space to include separate messages and special discounts.

26. Consulting Facebook Post Template

This Facebook template maximizes the impact of your content with a design that looks good on all devices.

27. Consultancy Brand Guidelines Template

Want to define your brand's guidelines in your brand style? This customizable consultancy brand guidelines template allows you to do just that.

28. Consultancy Booklet Template

Writing a book is hard, but designing it is even harder. If you opt for a pre-designed consultancy booklet template, you only need to focus on the content, saving you long, tedious hours structuring your booklet.

29. Customer Persona Template

Every self-respecting consultant should have a solid understanding of their target market. This is where customer personas come in.

With this persona template, you can start mapping out your target audience's needs, wants, and interests in an easy-to-scan format.

30. Consulting Promo Video Template

People see 5000 ads a day . Yours must stand out. Creating a video is one of the most effective ways to do so, and this promo video template is particularly eye-catching and attractive.

31. Consulting Email Newsletter Template

Instead of relying on rehashed templates from your email marketing service, put your consultancy's best foot forward with a custom-designed email newsletter.

With this design, you can turn a boring subject into something people want to read.

32. Consulting Brochure Template

If your consultancy offers unique services that require a little more explanation, this brochure template is perfect for you.

There's plenty of space for case studies, service descriptions, and testimonials in this template - giving your client more than enough information to make an informed decision.

33. Customer Journey Map Template

The marketing funnel is a popular framework for mapping out a customer's steps from awareness to purchase.

This customer journey map template is perfect for consultants who want to capture and visualize a customer's journey in the best way.

34. Project Plan Template

Introduce your software, objectives and timeline to clients with the project plan template. This particular template is perfect for small-scale projects and enterprise-level ones alike.

35. Communication Plan Template

Diversity promotes creativity and innovation , which is why this communication plan template is perfect for consultants who manage global teams.

36. Project Timeline Template

Are spreadsheet timelines getting too dull? Don't fret—this colorful and interactive project timeline template is the perfect alternative.

This template is excellent for consultants who want to make data visualization a part of their storytelling process.

37. Project Gantt Chart Template

With this Gantt chart template, track your project's every task, activity and subtask in one scannable graphic.

38. Project Charter Template

To meet business objectives, every employee must be in the loop. This project charter template aligns teams and provides a comprehensive overview for everyone to be on the same page.

39. Project Worksheet Template

Unsure how to start a project? This worksheet template is here to help you plan, track and assess every aspect of your upcoming endeavor.

40. Action Plan Template

This template's capacity to keep track of deadlines, allocated tasks, budgets, and goals in one location make it ideal for consultants and marketing managers.

41. Sales Plan Template

Have an excellent SaaS product you're itching to pitch? This sales plan template is just what you need to complete your sales process and get clients on board.

You're free to edit the template's content and logo. Exercise your creativity to the highest degree!

42. Client Engagement Letter Template

If you want to strengthen your client relationships, this engagement letter template will help you do just that.

This design is simple and focuses primarily on the message. However, you're free to change the fonts, visuals, and animations to reflect your brand identity better.

43. Consulting Contract Template

For your financial consulting needs, this contract template is a great way to formalize agreements with new clients. This design is clean, straightforward, and easy to edit. The left side of the template is highlighted with a blue, professional color scheme.

44. Customer Feedback Gauge Chart Template

Determining customer feedback has never been easier with this chart template that gauges customer feedback.

This design is perfect for consultants who need to track customer sentiment and report their findings to clients and C-suite executives.

45. Consulting Invoice Template

Professionalism is critical in billing clients, which is why this invoice template is perfect for consultants. This design is modern and orderly, sure to give off the air of a respectable businessperson.

46. Business Plan Template

This business plan template will help you get everything in order if you're starting a consulting business from scratch. This comprehensive design includes high-quality stock images to make your slides more attractive.

Q. What is a consulting template?

A consulting template is a pre-designed document or presentation that consultants use to save time, make their work easier and stay consistent. There are various types of consulting templates you can use to streamline different consulting tasks, such as creating project proposals, writing reports or making presentations.

Q. How do you write a consulting plan?

Here are six steps to writing an effective consulting plan:

• Define your core offering
• Identify your target audience
• Develop your marketing strategy
• Design your service delivery model
• Set financial objectives
• Outline operational details

Q. How do you structure a consulting package?

Here’s how to properly structure a consulting package:

• Clearly outline the services you’ll provide
• Map out the process and define the deliverables
• Establish a timeframe, such as a one-time or ongoing project
• Set competitive pricing or offer service tiers
• Specify how and when you’ll communicate with the client
• Add any extras like follow-up sessions or additional resources

Q. What are the 3 C's of consulting?

According to Nick Wright , the 3 C’s of consulting are:

• Confidence: Believing in your own ability to add value to the consulting process.
• Credibility: How much others trust and value your expertise.
• Competence: Having the right knowledge and skills for a situation, and knowing how to use them to make an impact.

Q. What are the 5 steps of the consulting model?

The five steps of the consulting model are:

• Contact: Establish initial communication with the client and identify their needs.
• Discussion: Explore the client’s situation in depth and define the scope of the project.
• Negotiation: Agree on project terms, deliverables, timeline and fees.
• Implementation: Execute the consulting plan and deliver your solutions.
• Evaluation: Analyze the project’s success and gather feedback.

Q. How do you structure a consulting slide?

Here are some tips for structuring a consulting slide:

• Design for clarity and focus
• Organize content logically
• Incorporate relevant visuals
• Use a consistent layout and design
• Double-check for readability

Grow Your Business With the Right Consulting Template

To effectively communicate data and information, you’ll need to provide high-quality visuals to keep your clients and team engaged and interested.

With the right mix of content and design, these templates can help keep the team aligned, improve your client's branding, and drive growth for your own business.

Want to find more consulting templates? Visme has several free and premium templates that can make anyone from eight to 80 look like a seasoned designer.

Browse through these consultancy templates for a list of high-quality templates sure to delight your clients.

Build captivating consulting documents using Visme.

Trusted by leading brands

Recommended content for you:

Create Stunning Content!

Design visual brand experiences for your business whether you are a seasoned designer or a total novice.

About the Author

Christopher Jan Benitez is a freelance writer who specializes in digital marketing. His work has been published on SEO and affiliate marketing-specific niches like Monitor Backlinks, Niche Pursuits, Nichehacks, Web Hosting Secret Revealed, and others.

Mindat.org localities near to this feature

Minerals recorded nearby (within 20 km)

ⓘ 'Amphibole Supergroup'

ⓘ Anorthite

ⓘ Chalcopyrite

ⓘ 'Chlorite Group'

ⓘ Cooperite

ⓘ Cuproiridsite

ⓘ Cuprorhodsite

ⓘ Erlichmanite

ⓘ 'Fayalite-Forsterite Series'

ⓘ Forsterite

ⓘ Geversite

ⓘ Heazlewoodite

ⓘ Hollingworthite

ⓘ Isoferroplatinum

ⓘ Kashinite

ⓘ Magnesiochromite

ⓘ Magnetite

ⓘ var: Titanium-bearing Magnetite

ⓘ Millerite

ⓘ Pargasite

ⓘ Pentlandite

ⓘ 'Prassoite'

ⓘ Pyrrhotite

ⓘ Sperrylite var: Platarsite

ⓘ Tetra-auricupride

ⓘ Tetraferroplatinum

ⓘ Tolovkite

ⓘ Tulameenite

Rock types recorded nearby (within 20 km)

ⓘ Chromitite

ⓘ Clinopyroxenite

Regions in mindat.org that contain this locality

Regions in GADM Database

• History & Society
• Science & Tech
• Biographies
• Animals & Nature
• Geography & Travel
• Arts & Culture
• Games & Quizzes
• On This Day
• One Good Fact
• New Articles
• Lifestyles & Social Issues
• Philosophy & Religion
• Politics, Law & Government
• World History
• Health & Medicine
• Browse Biographies
• Birds, Reptiles & Other Vertebrates
• Bugs, Mollusks & Other Invertebrates
• Environment
• Fossils & Geologic Time
• Entertainment & Pop Culture
• Sports & Recreation
• Visual Arts
• Demystified
• Image Galleries
• Infographics
• Top Questions
• Britannica Kids
• Saving Earth
• Space Next 50
• Student Center

• How did Anastasia die?
• Did Anastasia escape her executors?
• How did Nicholas II change the world?

Yekaterinburg

Our editors will review what you’ve submitted and determine whether to revise the article.

• Yekaterinburg - Student Encyclopedia (Ages 11 and up)

Recent News

Yekaterinburg , city and administrative center of Sverdlovsk oblast (region), west-central Russia . The city lies along the Iset River, which is a tributary of the Tobol River , and on the eastern slope of the Ural Mountains , slightly east of the border between Europe and Asia . Yekaterinburg is situated 1,036 miles (1,667 km) east of Moscow .

Near the village of Shartash, which was founded in 1672 by members of the Russian sect of Old Believers, an ironworks was established in 1721 and a fortress in 1722. In 1723 the new settlement was named Yekaterinburg in honor of Catherine I , the wife of Peter I the Great . The town grew as the administrative center for all the ironworks of the Urals region, and its importance increased after 1783, when the Great Siberian Highway was built through it. After 1878 the Trans-Siberian Railroad linked the city with Siberia. After the Russian Revolution of 1917 (October), Yekaterinburg achieved notoriety as the scene of the execution of the last tsar , Nicholas II , and his family in July 1918. In 1924 it was renamed Sverdlovsk in honor of the Bolshevik leader Yakov M. Sverdlov, but the city reverted to its original name in 1991.

Modern Yekaterinburg is one of the major industrial centers of Russia, especially for heavy engineering. The Uralmash produces heavy machinery and is the city’s largest enterprise; it once employed some 50,000 workers, though it now has a small fraction of that number. Engineering products manufactured in the city include metallurgical and chemical machinery, turbines, diesels, and ball bearings . During the Soviet period the city was a major center of biological and chemical warfare research and development . There is a range of light industries, including a traditional one of gem cutting. Food processing is also important. The city, laid out on a regular gridiron pattern, sprawls across the valley of the Iset—there dammed to form a series of small lakes—and the low surrounding hills.

Yekaterinburg is an important railway junction, with lines radiating from it to all parts of the Urals and the rest of Russia. The city is the leading cultural center of the Urals and has numerous institutions of higher education , including the Urals A.M. Gorky State University (founded 1920), a conservatory, and polytechnic, mining, forestry, agricultural, law, medical, and teacher-training institutes. The Urals branch of the Russian Academy of Sciences and many scientific-research establishments are also located there. Boris Yeltsin , the first democratically elected president of Russia, was educated and spent much of his political career in the city. Pop. (2005 est.) 1,304,251.