what is a personal statement in marketing

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Marketing Personal Statement Examples

As you start your marketing journey, writing a good personal statement for marketing can make all the difference in standing out in the admission tutor’s eyes.

To help you get inspired, we have gathered a collection of successful marketing personal statement examples from top marketing students. These examples showcase a variety of skills and achievements in the field, giving you a clear picture of what a winning marketing personal statement looks like.

Whether you’re applying for a marketing course or related courses, these undergraduate and postgraduate examples will provide valuable insights and tips to help you create an impactful personal statement for marketing.

Marketing Personal Statement Example

My passion for marketing started at a young age, inspired by the popular TV show Mad Men and its portrayal of the advertising industry. The show sparked my interest in the art of persuasion and the power of effective communication, and I have since been motivated to learn more about the field.

During my high school years at Chew Valley School in Bath, I was the captain of the rugby team, where I developed valuable leadership skills and the ability to work well under pressure. These skills have translated well into my work experience, where I spent two summers at McDonald’s, where I learned how to be task-focused and improve my time management skills.

In terms of academics, I have taken A-Levels in English, Biology, and Chemistry. Although these subjects are not directly related to marketing, they have helped me to develop critical thinking and analytical skills, which I believe will be beneficial in my future marketing career.

My long-term goal is to become a marketing manager and to make a meaningful impact on the industry. I am fascinated by the various aspects of marketing, including market research, branding, advertising, and promotions. I am eager to learn more about these topics and to gain practical experience through internships and real-world projects. I am also interested in writing a marketing book and sharing my knowledge and insights with others who are interested in the field.

In my free time, I enjoy playing rugby and reading books. I am also an avid traveller and have visited several countries, which has broadened my perspective and exposed me to different cultures and marketing strategies. These experiences have further fuelled my interest in marketing and have given me a deeper appreciation for the global impact of the industry.

I believe that a marketing course at a UK university will provide me with the education, skills, and network to pursue my dream career. I am confident that I have the determination and motivation to succeed in the programme, and I look forward to the opportunities and challenges that lie ahead.

Undergraduate Marketing Personal Statement Example

Fueled by my fervour for marketing and backed by my hands-on experience and educational foundation, I am the ideal candidate to soar in this programme.

I first became interested in marketing while reading Seth Godin’s book “Purple Cow”. The book spoke to me on a personal level and helped me understand the importance of creativity and innovation in marketing. I was inspired by Godin’s approach to marketing, which emphasizes the need to stand out and be unique in a crowded market. This resonated with me, and I knew then that I wanted to pursue a career in marketing.

My work experience has also been a significant factor in shaping my interest in marketing. During my time at Cantell School, I worked part-time as a digital marketing coordinator for a secondary school web portal. In this role, I was responsible for creating and executing marketing campaigns, analyzing data, and maintaining a strong online presence for the school. This experience provided me with hands-on experience in the field of marketing and further solidified my interest in the subject.

In addition to my work experience, I have also been highly involved in various extracurricular activities, including playing basketball for my school’s team. I believe that my athletic background has taught me valuable skills such as teamwork, communication, and leadership, which will be useful in my future marketing career. Furthermore, my A-level studies in English, Media, and Finance have given me a strong foundation in the areas of communication, analysis, and finance, which are essential skills in marketing.

My travels around the world during my gap year have also had a profound impact on my interest in marketing. I had the opportunity to meet and interact with many people, including marketing professionals, who shared their experiences and insights into the industry. This has given me a deeper appreciation for the dynamic and ever-changing nature of marketing and has motivated me to pursue a career in this field.

Philip Kotler, another marketing thought leader, has also had a significant impact on my motivation to pursue a career in marketing. I admire his approach to marketing, which emphasizes the importance of understanding customer needs and designing strategies that meet those needs. This has inspired me to approach marketing from a customer-centric perspective and to always prioritize the needs of my target audience.

Ultimately, my goal is to become a Chief Marketing Officer (CMO) and make a significant impact in the marketing industry. I am confident that with a degree in marketing from your esteemed university, I will be well-equipped with the necessary knowledge and skills to achieve this goal.

I am highly motivated and passionate about pursuing a degree in marketing. I believe that my work experience, academic background, and extracurricular activities make me a strong candidate for your programme. I look forward to the opportunity to further develop my skills and knowledge in marketing at your esteemed university.

Postgraduate Marketing Personal Statement Example

With over three years of working experience in the marketing sector, I believe I have gained the necessary skills and knowledge to pursue advanced studies in the field.

I have been working at Grey International Marketing Agency in London, where I have been involved in a variety of international marketing campaigns for both UK and international brands. This experience has provided me with a unique opportunity to work with clients from diverse cultural backgrounds and to understand the complexities of the global market. I have learned the importance of market research, consumer behaviour analysis, and creative branding strategies in developing effective marketing plans.

As a driven and ambitious individual, I am constantly seeking new challenges and opportunities to grow. My interest in digital marketing has led me to specialize in this field, and I am now proficient in social media marketing, search engine optimization, and email marketing. I am also skilled in data analytics and use it to measure the effectiveness of my marketing campaigns and make data-driven decisions.

Additionally, my experience as a basketball player in the Baker Early College team in Oregon, USA, has taught me the importance of teamwork and leadership. These skills are transferable to the marketing sector and have allowed me to work effectively with my colleagues and clients. I have also learned the importance of adaptability and resilience, especially when faced with unexpected challenges and obstacles.

I am confident that the postgraduate marketing course at your university will provide me with the advanced knowledge and practical skills to further my career and achieve my long-term goal of starting my marketing agency. I am particularly drawn to your university’s reputation for academic excellence and its commitment to providing students with real-world experiences. I am eager to learn from the experienced faculty and to engage with my peers from diverse cultural backgrounds.

I am passionate about marketing and believe that this postgraduate course will provide me with the foundation I need to make a significant impact in the industry. I am grateful for the opportunity to share my background and qualifications with you, and I look forward to hearing back from you soon.

Thank you for your consideration.

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Sample Marketing Personal Statement (NYU, Cornell, ASU)

by Talha Omer, M.Eng., Cornell Grad

In personal statement samples by field.

The following personal statement is written by an applicant who got accepted to top doctoral programs in Marketing. Variations of this personal statement got accepted at NYU, Cornell, and ASU. Read this marketing personal statement to get inspiration and understand what a top essay should look like.

You might also be interested in reading this Sample Ph.D. Personal Statement that got admitted to MIT.

Sample Personal Statement in Marketing

‘Rationale’ stems from our understanding of the environment in which we reside. Amongst other quirks, I was most curious about how and why things were as they were: Why is the sky blue? Why do we grow old?

This curiosity kept increasing, and it was as if I was trying to find a reason for everything, an explanation, a mathematical formula for everything around me. I saw that notions about reality seem strongly influenced by contrasting paradigms and biases already set in motion by society leaders and people of influential vocations. I was fascinated by this unique influence and thus drawn to the study of human behavior that influenced their ability to make rational (or sometimes irrational) decisions.

Marketing and Sales thus became my obsession. I had my first sale at 13. It was a 1994 Nissan sunny – a big, massive but fuel-efficient car.

Silently observing client reactions, their responses to counter offers, and facial expressions, I learned how to make and close great deals. The more closely I watched, the more obvious things became; patterns emerged – confidence in the seller or the buyer greatly influenced the outcome of the entire process, honesty cemented strong relations with the client, etc.

My bachelor served as a guiding post and introduced several opportunities which anchored my interest in consumer behavior, leading me to a major in marketing. From organizing events for the Rotary society to acquiring sponsorships, the experience intensely focused on liaison skills and project management. Funds were arranged beforehand, but the efficiency of the marketing efforts couldn’t be measured.

Whether the attendees of such events had a great time? Were the goals of the event successfully met? Such questions kept me on edge while serving as the Director of Marketing in these events.

Nearing graduation, my professors urged me to participate in person at a research conference being held in the U.S. My pilot study based on the comparison of Instagram and Facebook was well received at the conference. It was here where I got to channel my curiosity revolving around consumer behavior, which was made possible through research.

This conference helped me in penning down a second paper. It encouraged me to learn more about research regarding the rudimentary concepts involved, such as developing a questionnaire.

However, since I was introduced to research, I have always felt a deficiency in quantitative and qualitative research skills. After graduation, I was able to explore my interests rigorously. Composing scripts, guest posting, and publishing on reputable websites helped me tailor my content according to the audience, understand what they disliked, and how they responded to different content – animated, trendy, etc.

Acquiring partnerships, bidding for projects, and winning them helped secure a grip on the fundamentals of efficiency of marketing efforts. This understanding was complemented by the deployment of advertisements on Facebook and Instagram. The digital environment allowed great freedom in measuring all the hard work involved in rendering such campaigns on social media platforms.

Later on, my thirst for data-driven marketing and research brought me to Rutgers, where I learned how to use Python and R for data processing and visualization. I didn’t know how to use SPSS before; this was a huge milestone.

I was finally able to clean and manage data and ultimately interpret results. After such a divergent endeavor, I focused on my family business alongside side projects such as an initiative on mental health and a home décor business. Such feats helped me in pursuing and understanding the customer at a much personal level.

After working with the customers via a direct channel, I wanted to attend a program that could help me fortify my research skills, which would facilitate the incorporation of all this professional experience and help me make sense of all the interactions I have had with customers. At the undergraduate level, I was always at a loss when teaching the concepts of moderation, mediation, and other quantitative techniques.

Moreover, we weren’t introduced to different qualitative research techniques such as coding of interviews, etc. As a result, I was admitted to the M.S. Marketing program offered at Rutgers. Unfortunately, due to covid-related issues, I was able to join the program four weeks late. But I didn’t let that get to me. I worked hard. I was introduced to statistical techniques such as Confirmatory Factor Analysis, Linear Regression, etc.

We learned about treating outliers and the skewness of the data via SPSS. In the second semester, we were introduced to great techniques that aided researchers in comprehending consumer perception about a brand and their buying habits. Research techniques such as conjoint and multidimensional analysis helped analyze consumer buying patterns and habits in great detail and in a systematic manner. Conjoint analysis fascinated me because it sophisticatedly separates questions and generates simulations which significantly helps in price-sensitivity analysis.

It allows researchers to predict customer behavior depending on different variables, such as different colors of the products, prices, etc. The multidimensional analysis gives a 360 approach to the customer perception when subjected to different variables such as the number of locations in a city, quality of the product, etc. I was excited to finally learn how to analyze customer perceptions and whether an action related to the product yielded a return on the invested efforts.

Coincidently and much to my joy, this semester brought an analytics course on the table, Business Analytics. We learned extensively about the basics, and a project was given to us based on our specialization. I used python in data wrangling; when I had to employ Panda’s library to correct the datasets and add product names to them. Concurrently, I came across great applications which could be used to visualize data for my thesis, such as Violin plots, Geographical plots, scattered line charts, etc.

As a result of my hard work, my project was selected as a sample for the following sessions, and I was told that I had scored the highest among the entire batch of MBA and other M.S. programs. This helped me further my passion for research by aiding me in learning the visualizations required for displaying results and making sense of the data at hand. These visualizations incorporate different statistical techniques, which would be helpful in the future, such as variance present in the data, skewness of data, etc.

Recently, I attended a workshop on Mendeley. As a result, I became a certified Mendeley advisor. Progressing forward, I participated in a workshop based on bibliometric research with the aid of the R package – bibliometrix. Other software involved included PowerBI, VOSviewer, Access, etc.

Currently, I’m working on the research topic for my thesis: Color Combination of packaging and its effect on the consumer buying pattern, with a professor, presently working as an editor at several reputable publishers such as Elsevier, Taylor & Francis, etc. I hope to take both quantitative and qualitative approaches in this research.

I yearn to enhance my research prowess in consumer behavior and digital marketing, including decision models, the efficiency of social media marketing, and various other fields I can explore. I want to work on streamlining the entire marketing process with the essence of understanding what the customer wants. And I believe the Ph.D. in Marketing program offered at NYU can help me acquire the professional skills required for the research I wish to conduct alongside providing a platform for much-needed experimentation in the field.

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You are here: Influencer Marketing Hub » Influencer Marketing » 9 Personal Brand Statement Examples To Help You Craft Your Own Brand

9 Personal Brand Statement Examples To Help You Craft Your Own Brand

There's a lot that goes into building a strong personal brand . One of the most important elements of a personal brand is a brand statement. Just like brands and businesses have a statement that says something about them and their values, you need a strong statement of who you are and what you can do.

It doesn't have to be a lengthy account of your entire life and career. In fact, a personal brand statement is often most effective when it's concise and to the point. Ann Handley's personal brand statement, for example, is just four words:

" Empowering ridiculously good marketing ."

It says all you need to know about her as a marketer and thought leader.

So, what makes a great personal brand statement? How do you even go about writing one? We share some of our favorite personal brand statement examples to inspire you.

9 Personal Brand Statement Examples To Help You Craft Your Own Brand:

What is a personal brand statement, 9 personal brand statement examples for inspiration, why is a personal brand statement important, what are the elements of a strong personal brand statement, how to craft your own personal brand statement, best practices for writing a personal brand statement, time to build yourself a brand, frequently asked questions.

Your personal brand statement is basically a catchphrase that says something about your expertise and what makes you unique. It gives people a quick glance into what you can do so they'll be able to understand how you can be of benefit to them. And if it's catchy enough, that's how people are going to recognize and remember you.

Think of it as your elevator pitch or your personal tagline. It should be memorable, concise, and impactful. It's usually just a sentence or a few words, but it can say a lot about who you are and what you offer.

Let's say you're a designer. Your personal brand statement could be "Designing wardrobe favorites. " It's short but tells the reader that you specialize in fashion design and have a knack for creating pieces that people love.

Similarly, if you're a marketer, your personal brand statement could be " I tell stories that sell." Again, it's quite short and sweet, but it gives a clear indication of your skills in storytelling and driving sales. We cover this in more detail in our Personal Branding 101 Guide .

Next up, who might want to see your personal brand statement? It's usually recruiters and potential employees. However, clients also tend to judge your expertise based on the personal branding statement on your website or social media profiles. And let's not forget networking events and conferences, where your personal brand statement can set you apart from others.

We have included personal brand statements of people from different walks of life to make this guide more comprehensive. These statements are meant to give you an idea of what your own personal brand statement could look like.

1. Madalyn Sklar

I’ve been hard at work on a new project that is quite a departure from my usual social media marketing content. It’s about something much more personal, #ChronicPain . Take a listen to my story. Maybe the info will help you or a loved one. https://t.co/6O0NoikvCB — Madalyn Sklar (@MadalynSklar) December 1, 2023

Personal Brand Statement:

Host of the @KratomStory podcast 🍃 Previously known as the tattoo-wearing social media evangelist, Twitter Guru & Fearless leader of @GoGirlsMusic

Madalyn Sklar is a social media influencer and serial entrepreneur with 30 years of experience in social media strategy , community leadership, and digital marketing. She started her journey in 1996 with the launch of Cybersites Web Design, which was among the first-ever web design companies in Houston. She's also the founder of GoGirlsMusic, an online community that empowers and supports women in the music industry.

One of her most recent contributions to the digital world is the #TwitterSmarter brand with a podcast and X threads. The hashtag has become an international trend in which users share tips and strategies for success on X.

Why It Works

Madalyn's personal brand statement, right off the bat, tells you exactly what she is passionate about and who she wants to help. It's straightforward, energetic, and action-oriented. The use of powerful phrases like "rockstar results" and "just do it" captures the attention and motivates her audience to take action.

Her statement also mentions her motto, which is a key element in personal branding . It reflects her values and beliefs, which she not only lives by but also teaches to others. More importantly, she shows her specialization: Twitter. Yes, she's a social media guru, but she has a specific focus, which helps her stand out from the crowd.

2. Neil Patel

I'll never have millions of followers on social media. Sure, I have over a million followers on YouTube and over a million on Facebook, but I'll never have anything like a Tony Robbins, Gary Vee, or even a Kardashian. Why? Because my content isn't applicable to a wide… — Neil Patel (@neilpatel) July 21, 2024

Founder of @NPDigital. New York Times bestselling author, Forbes top 10 marketer, and creator of 1 of the 100 most brilliant companies by Entrepreneur Magazine.

Neil Patel is a well-known digital marketing expert, blogger, entrepreneur, and bestselling author. He started his career at the young age of 16, and since then, he has founded multiple successful companies such as Kissmetrics, CrazyEgg, UberSuggest, and NP Digital.

Neil's personal brand statement highlights his impressive achievements and credentials, backed by reputable sources like the New York Times and Forbes, immediately positioning him as an authority in his field and building trust with his audience. Plus, the statement shows his many roles, including entrepreneur, marketer, and author.

He follows a "show, not tell" approach by mentioning his marketing agency , NP Digital, and other achievements. Since the organizations that have recognized him as a top marketer are well-known and respected, his brand instantly gains credibility.

3. Noah Kagan

Noah Kagan personal website

Hola, I am the Chief Sumo at AppSumo.com, where we help entrepreneurs kick more ass. Before that, I was a cubicle monkey at Intel, #30 at Facebook and #4 at Mint. These are my stories on marketing, starting a business, personal improvement and productivity tips.

Known for launching AppSumo.com, a platform where businesses can find deals on software products, Noah Kagan is a prominent figure in the world of entrepreneurship and marketing. He is also a successful YouTuber , sharing business tips and insights on his channel. His personal brand statement comes from the About section of his website.

Noah introduces himself with a casual and friendly greeting, using the word "Hola" to create a sense of warmth and approachability. He states his current role as the Chief Sumo at AppSumo.com, again using a playful and unique title to show his creativity.

Next, he mentions his previous experience at well-known companies like Intel, Facebook, and Mint, highlighting his impressive career journey. These mentions serve as the past experience section on a resume; they tell the reader that the person knows what he's talking about. Towards the end, he establishes himself as an expert in the fields of marketing, starting a business, personal improvement, and productivity.

Noah's personal statement works because it's not merely a list of his credentials. It also exudes his personal tone. Phrases like "Chief Sumo" and "kick more ass" are typically unusual in a professional setting. However, Noah uses them to show a more human and relatable side to his personal brand.

4. Melyssa Griffin

Melyssa Griffin personal website

I'm a former high school teacher turned entrepreneur who loves few things more than a good hug (my love language is Physical Touch, so I'm aaaaall for a tight squeeze), hopping on a flight to anywhere, and teaching people like you how to live an abundant and limitless life.

Melyssa Griffin is a teacher-turned-entrepreneur who expanded her blog into a multimillion-dollar business in just three years. She shares her "secret sauce" for building a company in her online courses and mentorship programs. Her personal statement, even though not heavily focused on achievements, gets the right message across.

Melyssa's personal statement highlights her unique journey from a high school teacher to a successful entrepreneur, which in itself is an ode to her growth mindset. If she's done this for herself, she must know how to help others achieve the same growth, wouldn't she?

Like Noah, her statement also includes a human touch, as she mentions her love for a good hug. What makes her statement work is that she doesn't just list her achievements, but instead, she shares her passion for teaching and helping others. It makes the reader feel that she truly cares about them and is not solely focused on making money or gaining recognition.

5. Sean Cannell

Sean Cannell personal website

Helping you build your influence with online video.

Sean Cannell is a YouTuber and entrepreneur who teaches his followers how to create a YouTube strategy for their businesses. He makes YouTube videos and creates online courses to teach his audience how to use video marketing to grow their influence and business.

Sean's personal brand statement directly addresses his target audience: individuals or businesses who want to build their influence with online video. He doesn't use "people" or "audience" but specifically says "you." That's a powerful word that makes the reader feel like he's speaking directly to them, which immediately creates a connection.

Despite being short, the statement clearly communicates what Sean does. It also carves a specialty for him—video—in the broader field of digital marketing. The specificity of his statement hits the mark.

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6. Jennifer Welsh

Empowering successful women to take control of their finances.

Jennifer Welsh is a financial coach and entrepreneur who teaches women how to invest in the stock market. Previously working as the Director of Employee Experience at Thrive Internet Marketing Agency , she has since founded several communities, including Money School and Audience & Income.

Jennifer's personal brand statement works because it's targeted towards a specific demographic: successful women. She doesn't specifically state that she teaches stock market investing but rather uses the word "empowering," which is indicative of a more holistic approach to finances. That helps her attract women who would be interested in Money School, her week-by-week strategy for debt repayment, budgeting, mindful spending, and stock market investing.

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7. Nomadic Matt

Nomadic Matt personal website

I'm Nomadic Matt, the New York Times best-selling author of How to Travel the World on $50 a Day and Ten Years a Nomad , and the founder of this website! And I'm here to help you save money on your next trip.

Nomadic Matt is a blogger and travel expert who has been traveling the world for over a decade. He has a successful travel blog where he shares his time-tested tips for travelers. Besides being the author of two best-selling books, he also offers guides to help people travel on a budget.

Matt's personal statement has quite a conversational tone to it, which works well in his industry. He starts by introducing himself and his accomplishments, immediately establishing credibility. He then uses inclusive language, saying, "I'm here to help YOU," which makes the reader feel personally addressed and creates a sense of connection.

His personal statement is effective because it addresses a common problem many travelers face: budget constraints. The prior mention of his best-selling works further solidifies his expertise in this area.

8. Ann Handley

Ann Handley personal website

Empowering ridiculously good marketing.

Ann Handley is a pioneer in digital marketing. She is also a writer and a speaker who helps other marketers scale up their marketing businesses to deliver exceptional results. Her simple tagline says that she empowers "ridiculously good marketing."

Ann's personal statement works because of how strong of a case it creates for her work. The use of "ridiculously good" shows that her work is not just good. She's setting the bar high, which is an excellent way to draw potential clients in.

This statement gives you an idea of just how good Ann is at her job. It also gives you a fair idea of how approachable and relatable she is because the tone is casual.

In a more descriptive explanation, Ann says that she inspires other marketers to "create marketing magic." This gives you the idea that she helps other marketers do something that they once thought was impossible.

9. Shama Hyder

Shama Hyder personal website

Helping people find their zen in the digital age.

Shama Hyder is a digital marketing expert and keynote speaker who helps people navigate the digital marketing world. She has also written several books, including The Zen of Social Media Marketing and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age. Her personal statement is sweet and short, but it speaks volumes about her work.

Shama's personal brand statement is effective due to its closeness to her brand. She uses "zen" quite strategically, playing on its double meaning: first, the idea of finding balance, and second, using it to hint at her global marketing and digital PR firm, Zen Media. Entrepreneur Magazine has also named her the "Zen Master of Marketing," so her use of the term "zen" aligns well with her already established personal brand.

Another reason why this statement works is that Shama positions herself as someone who can help businesses find that balance in the midst of all the chaos of the digital age. The absence of mentioning how she does so leaves room for curiosity and encourages potential clients to reach out and learn more about her services.

Your personal brand statement serves several purposes. For starters, it helps you stand out from the crowd. It's a representation of your skills, personal values, accomplishments, experiences, and characteristics that make you unique. You can use this statement to search for jobs or network with industry professionals.

Moreover, a personal brand statement allows you to tell people who you are instead of letting them assume your identity. It gives you control over how others perceive you. Carl Jung , the famous Swiss psychologist, explains this quite well by saying,

" The world will ask who you are, and if you do not know, the world will tell you ."

Your personal statement helps you take charge of your brand and shape it in the way you want others to see it.

When creating an online brand or portfolio for yourself and your services, a personal brand statement also helps bolster credibility. According to a paper published by Sergey Gorbatov , a PhD candidate at Vrije Universiteit Amsterdam, personal branding sits

" at the junction of marketing, sociology, communication, psychology, organizational behavior, and some would claim even accounting. "

So, it's not just a statement but a psychological, sociological, and marketing tool to help you succeed in your personal and professional life.

A strong personal brand statement has the following elements.

Conciseness: You want it to be memorable and easy to recite, so aim for about 1-2 sentences maximum.
Authenticity: Your personal statement should come from a genuine place and not be generic or fabricated.
Clarity: Keep your personal brand statement simple. Avoid using jargon or complex language.
Relevancy: Your personal brand statement should be relevant to your current goals and aspirations. It should also align with the industry or field you are targeting.
Achievements/Accomplishments: Include your most significant and relevant achievements to exhibit your skills.
Personal Brand Personality : Your personal brand statement should reflect your personality and values. Let your uniqueness shine through.

Let's look at how all of these elements are present in an effective statement, such as Debbie Levitt's . Here's her personal brand statement:

I'm The Mary Poppins of CX/UX. I fly in, find the true problems, improve everything I can, make the magic happen, sing a few songs, and fly away to the next project… or I can stick around! I'm dedicated to transforming companies, departments, teams, projects, products, services, and experiences by focusing on the full arc of the Customer Experience.

The first sentence instantly establishes Debbie's personality. She stays authentic, clear, and relevant by explaining what she can do for a company. Her statement is also concise and easy to remember. She shows her accomplishment by explaining that she can transform the "full arc of the customer experience."

Jason Hartman , entrepreneur, speaker, and author, provides a comprehensive approach to creating your personal brand statement. He says,

" There are three main factors to consider in the process of creating your brand: 1) Connection with your niche, 2) A shared worldview with your audience, and 3) That you be trusted as a source of information. "

Here's how to put these factors into practice.

Step 1: Identify Your Unique Value Proposition

What is it that you offer that sets you apart from others? What skills, achievements, experiences, and qualities make you stand out? This is your unique value proposition.

Michael Hyatt explains this well,

" Your brand is what sets you apart from others. It's what makes you unique and memorable ."

So, focus on what you do best.

Step 2: Define Your Target Audience

Your personal brand statement should be targeted towards a specific audience. Identify who your ideal customers/clients are and what you can offer them.

For example, Jennifer Welsh's main audience is women. So, as we mentioned earlier, her statement specifically mentions helping women. Similarly, Nomadic Matt addresses travelers, and Ann Handley talks to marketers.

Step 3: Express Your Core Message

Gary Vaynerchuk , CEO of VaynerMedia, explains how to really make your brand shine,

" The best strategy for building a personal brand is to be 100% 'you,' without watering down your personality in any way. "

That's what you need to do in your personal brand statement.

Use action words to show what you do. For example, Shama Hyder's personal statement,

" Helping people find their zen in the digital age ,"

uses "helping" and "find"—both are action words that show her core message of providing guidance in the digital world. Do the same in your statement by showing the impact you aim to make.

Step 4: Keep It Short

We've discussed this earlier. Your personal brand statement should be brief and must focus on the key highlights of your unique value proposition.

Keep it to one or two sentences, and make every word count. You don't want your audience to lose interest halfway through reading or listening to it. Also, use active voice to make your statement more engaging.

Step 5: Revise

Go over your personal brand statement multiple times and make revisions as necessary. If it helps, get feedback from others who know you well and can provide honest opinions.

Your personal brand statement is not set in stone. It can evolve and change as your brand grows and develops. For example, you may start as a social media marketing tips expert and later expand to become a digital content creator . Your personal brand statement should reflect this growth and progress over time.

We have a detailed guide discussing personal branding tips where you can learn more.

Here are some quick tips to make your personal brand statement worth remembering.

Tailor the Message to Your Audience

Your brand won't be for everyone, and that's fine. Speak specifically to your audience so that they know you mean business. As Laura Busche , author of Lean Branding , explains,

" People relate to people, and if your brand feels like people, they'll relate to you, too. "

Be Authentic

In the same vein, make authenticity the central theme of your brand. Don't cosplay to be somebody you're not. Today's audiences can smell fake from a mile away, and they will quickly turn off if they don't trust your messaging.

Dan Schawbel , author of Promote Yourself , emphasizes this by saying,

" The only brand you can sustain is the one that is authentic to you ."

Authenticity will also help you stand out in a crowded market, as no one can replicate your unique combination of experiences and personality.

Show Where You're Heading

According to Jack Trout , an advertising executive,

" No one will follow you if you don't know where you are going. "

Saying "I'm an XYZ expert" isn't enough. You have to show what you're working towards and where you want to go. For example, in his personal brand statement, Chris Do , CEO of The Futur, says,

"I've run an Emmy award-winning motion design/brand consultancy for over 23 years. Now, I teach the world how to value themselves and communicate their value to others through open platforms like YouTube, Facebook and Twitter."

He doesn't merely state his past accomplishments but also his current goals and direction, i.e. teaching others how to communicate their value. That gives his audience a reason to heed his message and follow him.

As we've repeatedly mentioned throughout this guide, your personal brand statement is concise, impactful, relevant, and authentic. Follow the tips we've mentioned to create a statement that best reflects your personal brand. If you need inspiration, the examples in this guide can serve as good models to guide you.

Most importantly, a personal brand statement is not something you write once and forget about. As you grow, it changes. The Harvard Business Review recommends an annual audit of your personal statement.

Jill Avery , a senior lecturer at the university, suggests:

" In addition to doing an objective self-assessment, you'll want to reengage your truth-tellers to uncover what your current image is in the minds of others and then make sure that it aligns with your goals. "

Keep this in mind to keep your personal brand statement relevant and effective. Check out our branding guide for more information.

What are some examples of personal brand statements?

Your personal brand statement has to be strong, descriptive, short, and catchy all at the same time. Some examples include:

“I help individuals reassess their life choices to discover their true paths to success.”
“I develop sustainable business models and marketing strategies to fuel small business growth.”

How do you write a personal brand statement?

Creating the perfect and most effective personal brand statement can be tricky. Your personal brand statement is basically a catchphrase that says something about your expertise and what makes you unique. People reading the statement should know exactly what you can do and what you specialise in. You need to carefully choose the right words and arrange them the right way to get your message across effectively.

How do you write a personal statement for your resume?

Writing a personal statement for your resume is an important way to showcase yourself. Just like brands and businesses have a statement that says something about themselves and their values, you need a strong statement of who you are and what you can do. People reading the statement should know exactly what you can do and what you specialise in.

What is a well-written personal brand statement?

Your personal brand statement should be concise and reflect your abilities. Some examples of well-written personal brand statements include:

“Empowering ridiculously good marketing.
“Content marketing evangelist.”
“Half geek – half marketing – 100% social nut!”
“I grow companies.”

How can you write a great personal impact statement on your resume?

Steps to a great personal impact statement for your resume include:

List all important actions you took
Determine action words for yourself
Tailor your personal statement to the job you apply for
Focus your statement around skills and measurable actions

what is a personal statement in marketing

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10 personal brand statements to put all eyes on you

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What’s a personal brand statement?

How to put your personal brand statement to use

Benefits of crafting a personal brand statement, how to write a personal brand statement: 6 steps, 10 personal brand statement examples, it’s time to market yourself.

“Just do it.” “Because you’re worth it.” “All the news that’s fit to print.” At least one of these phrases is probably familiar. You might even see corresponding products or brands flash before your eyes.

Big brands carefully construct slogans, catchphrases, and mission statements that are so catchy they pop into your head too often. This is great branding in action. These phrases get stuck in your head and impact your decision-making , insert themselves into conversations so people remember them more, and affect what you purchase or use.

But brand awareness isn’t limited to big business — you can apply it to your career, too. Whether you’re a freelancer or mid-level manager, lawyer or content creator, marketing yourself with a personal brand statement helps you control your professional narrative.

What’s a personal brand statement?

A personal brand statement is 1–3 sentences that clearly illustrate who you are, what you do, and what makes you unique professionally. It summarizes your skills, experience, and vision so readers quickly understand your value.

A great personal brand statement is snappy and attention-grabbing, demonstrates your personality, and balances professionalism and personableness.

Think of it as an elevator pitch . If you had to self-promote to a recruiter, potential employer, or client, this statement tells them why you stand out and leaves them wanting to know more.

You can use your personal brand statement in several professional materials and platforms. Anywhere you network , job search , or show off your brand is a great place to add your statement. This includes:

Your resume or CV ’s mission statement

Incorporated into your personal value statement or career statement

Any social media platforms where you have a professional online presence, like your Instagram, YouTube, or LinkedIn profile

A professional website or online portfolio

Since your personal brand lives on many platforms, you may have to edit your statement to follow character limits on social media profiles or appeal to a specific target audience.

Imagine you’re a graphic designer that makes design video tutorials to promote your work. Your selling points for a potential employer or client might not be as effective on your social audience. You’ll need to revise your statement to fit different requirements while maintaining a consistent brand image across platforms.

Here’s how your personal brand statement template might change from one platform to another:

Your resume:

“Award-winning graphic designer and digital marketing consultant with 15 years of experience. I’m insatiably curious, motivated by storytelling, and passionate about building impactful brands through the power of design.”

Your YouTube channel:

“I’m [name], an award-winning graphic designer, consultant, and teacher who wants to show you how to tell incredible stories through design.

Let’s start creating!”

Your portfolio website:

“I build ridiculously good-looking brands.

Hire an award-winning graphic designer and consultant who brings 15 years of storytelling expertise to your team.”

All three statements communicate the same important details, such as years of experience, job title, and reputation. Together, they build a strong personal brand that’s consistent and recognizable across platforms.

Successful entrepreneurs and professionals know there’s always an opportunity around the corner. Ensuring you have a good personal brand statement is an essential marketing strategy for leaving a good first impression on anyone that visits your website or scans your social accounts.

Here are four benefits for crafting a solid personal brand statement:

Provides job opportunities: A good personal brand statement aligns you with the job opportunities that fit your skills and profile. Showing off your best self helps you catch the eyes of recruiters, hiring managers , and potential business partners.

Increases your self-awareness: Personal brand statements require you to think about your career strategically, as if you were a small business. You can regularly revisit your personal brand statement to build self-awareness regarding your intentions, sense of purpose , and personal development goals.

Controls the narrative: A personal brand statement allows you to tell your story and manage people’s impressions of you. You can choose the characteristics and accomplishments you want people to imagine when they think about you.

Helps you build your network: You never know when a networking opportunity will pop up. Having a go-to elevator pitch to introduce yourself in professional situations or creating online marketing materials that speak on your behalf will strengthen your potential for new relationships.

Selling yourself in just a few sentences requires creativity, intention, and careful editing. To create your personal brand statement, start with these six steps.

1. Define your target audience

First, you need to understand who’s tuning in. This involves defining different audiences across platforms, like your website versus social profiles.

To understand your target audiences, consider what you’re selling, as this value should be the focal point of your brand statement. If your target market is potential customers, this is your product or service. If you’re trying to network, it might be your expertise and skill set.

2. Identify your value proposition

Consider what makes you special. An effective personal brand statement leaves your reader wanting more, so put yourself in your target’s shoes: what would inspire you to stop scrolling and keep reading?

Examine your past experiences and identify consistent accomplishments, personality traits , and accolades. Maybe a manager or coworker frequently points out some unique skills. These are what makes you distinct.

3. Express your personality

Depending on your industry, job role, and experience level, finding the balance between professionalism and personableness can be challenging. To get your creativity flowing , pay attention to how other thought leaders and creators in your field represent themselves.

Then add some creative action words to showcase your accomplishments. Or think critically about your positive personality traits to find what makes you stand out .

4. Be concise

With a personal brand statement, less is more. Most people skim websites and socials , and hiring managers only spend seven seconds looking at a resume . Whether it’s a recruiter checking out your LinkedIn profile or a potential client skimming your website, clarity and purpose help your target audience make the snap judgment you want them to.

5. Write like everybody’s watching

Chances are high that interested hiring managers pay attention to your social media platforms , even if your profiles don’t relate to your job search or position. Ensure that the catchphrases, profile bios, and taglines across your internet presence are consistent and professional. You could also keep your personal profiles private so your target audience only stumbles on brand-specific content.

And be honest about yourself. The purpose of your personal brand statement is to accurately represent your skills, experience, and reputation. If you oversell your abilities, you may end up disappointing someone that reaches out and realizes the pitch isn’t the same as the product.

Don’t wait until you start a job search to revisit your personal brand statement across different platforms. Check-in with your statement regularly, like when you write your yearly goals , update your resume, or hit a self-improvement milestone.

If you’re unsure where to start, here are 10 examples of personal brand statements you can shape to fit your needs:

I’m a doctor and philanthropist who’s passionate about helping others. I’ve raised more than $5M for cancer research and can’t wait to share your organization’s cause.

I’m a ghostwriting professional that’s passionate about helping others bring their stories to the world. Let me use my five years of writing experience to help you complete your book.

Career coach with 10 years of experience helping freelancers, startup founders, and entrepreneurs kick-start their businesses. I’ve worked with small businesses and Fortune 500 CEOs.

Let’s build the website of your dreams. I’m a self-taught programmer, YouTuber, and bonafide geek that loves everything web design.

Detail-oriented copy editor and grammar nerd. I have experience in B2B and B2C SEO-driven content marketing.

I’m [name], a maximalist graphic designer, illustrator, and lover of everything MCM with eight years of experience making brands of all sizes stand out in a crowd.

Best-selling author, teacher, and public speaker. I’ve sold more than a million books. Check out [name of book], for sale at your favorite book-seller.

Lover of numbers. Organized accountant with 18 years of experience. I specialize in corporate taxes, budgets, and pricing.

Communications expert and branding consultant. I build holistic branding strategies across web, print, and mobile that bring brands to life.

I’m an economist with 20 years of experience in public policy and government aid for community outreach programs.

Everyone has something that makes them a unique professional in their field. And the world deserves to know about it.

Now that you understand personal brand statements and how having one benefits your career, it’s time to hit the drawing board.

Start by understanding your value proposition and goals. Then write a statement that shows you off and is adaptable across different platforms. Just do it — you’ll be happy you did.

Understand Yourself Better:

Big 5 Personality Test

Madeline Miles

Madeline is a writer, communicator, and storyteller who is passionate about using words to help drive positive change. She holds a bachelor's in English Creative Writing and Communication Studies and lives in Denver, Colorado. In her spare time, she's usually somewhere outside (preferably in the mountains) — and enjoys poetry and fiction.

Do goal statements actually work? Find out here

Asking for a raise: tips to get what you’re worth, 10 essential negotiation skills to help you get what you want, what is a career statement, and should you write one, discover how professional coaching can boost your career growth, how returnship programs are a win/win for employers and professionals, what is job crafting, why does it matter, and how can you do it, what is a severance package, and how can it benefit you, skills gap analysis: how to build one in 7 steps, personal branding 101: how to showcase your unique value, 3 stand-out professional bio examples to inspire your own, 3 problem statement examples and steps to write your own, stand out to your hiring panel with a personal value statement, what’s a project scope, and how do you write one, 20 marketing skills professionals should have in 2023, tips for how to write a linkedin summary and examples, writing an elevator pitch about yourself: a how-to plus tips, how to quit your job professionally: 6 tips for resigning, stay connected with betterup, get our newsletter, event invites, plus product insights and research..

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How you package yourself is important, but the bottom line is that you need to have done your market research and got your product right. It’s no good trying to hide behind waffle, platitudes or fancy words that don’t actually mean a lot, it’s what lies behind your words that matters.

Be honest and down-to-earth

An honest, well-researched, and engaging statement that shows you understand what you’re applying for, and that you’ve got relevant skills or experiences to offer, will usually fit the bill.

Write reflectively about your experience. That could be what you’ve gained from your Saturday job at a supermarket, the book you’ve just read on branding, the charity event you recently helped to organise, a business project you just undertook on your BTEC or A level course or why your Young Enterprise company didn't make a profit.

Your examples don't have to be high-flying. Even shadowing the marketing director of a multi-national company won't impress if you don't explain what you learned from it.

Bournemouth University highlights that demonstrating qualities like creativity, an understanding of the marketing and communications industry, your ability to work in a team as well as independently, good presentation and communication skills and computer literacy will help to give marketing students the edge .

Show your enthusiasm for marketing

Sheffield Hallam University expects you to demonstrate 'an interest in and awareness of business/marketing, or some level of practical experience'. Similarly, Leeds Metropolitan University’s sport marketing degree tutors will be scanning your statement for evidence of the 'personal attributes, experience and/or commitment to the area of study that will stand you out from the crowd'.

Note the word 'or' in those examples. Whilst it’s great if you've got some relevant work experience, it's not essential and there are other ways you can show you’ve got what it takes.

University of Bath says its management with marketing degree applicants should be able to demonstrate experience of working with others and relevant transferable skills, but that this could be achieved, for example, through your involvement in the running of a society or a position of responsibility at school or college if you haven't had direct experience.

York St John University flags the value of your reflections on any relevant workshops or seminars you've attended, or how you've shown leadership and teamwork skills through project work or awards such as Duke of Edinburgh.

Marketing personal statement dos and don'ts

Thanks to De Montfort University among others for these sound tips.

Focus on why you want to study marketing and pursue a career in it – our marketing subject guide is a good starting point for this.
Demonstrate a strong understanding of business , the role you feel marketing plays in the success of any business operation, or an awareness of how marketing is responding to a changing world.
Highlight any marketing or business operation you’ve been involved in yourself.
Comment on something interesting you've found in newspapers or industry-related magazines, by following key industry figures on social media or when meeting business professionals face-to-face.
Write something revealing about what you’ve learned from work experience or a part-time job where you've made some relevant observations or demonstrated skills or commitment.
Include examples from enterprise schemes at school or college. This can be just as valuable as real workplace experience, as long as you say something interesting about it. Don’t worry if you weren’t successful: it’s ok to discuss what went wrong as well as what went right, provided you learned from it.
Give them a balanced, rounded picture of yourself as a potential student: your achievements, evidence of your key strengths and qualities, a project you’ve undertaken, or the subjects you’ve found genuinely interesting and how they’ve enhanced your potential as well as your interests outside the academic world.
List everything you’ve done.
Exaggerate or make something up , as it may come back to haunt you.
Over-sell yourself . Write in a calm tone and give clear, concise examples of activities you’ve been involved in.
Go back more than two or three years . Keep it recent.
Say you’re good at something . Demonstrate it instead.

17 Personal Brand Statement Examples To Craft Your Own Brand

April 24, 2024

Personal brand statement examples are those personalities who built a remarkable position in the media by creating a unique statement that represents them.

If you want to learn about someone, you will start your search with Social media. Whether you like it or not, your profiles on social networks create your first impression. Making a solid personal brand and standing among those rare business professionals will give you an edge over others.

It will help you define your stand as one of the best examples of a personal brand statement. Your statement should communicate your skills, goals, and values precisely. The clarity will give compelling reasons to your prospects, clients, and followers to listen to you.

This article will share tips to help you write your personal brand statement. You can get inspiration from the list of personal brand statement examples. Let your creative juices start flowing, and write a brand statement for yourself.

Before we jump into examples, let’s define a personal brand statement and understand its benefits.

What are personal brand statement examples?

A personal brand statement is a set of one or two sentences. It sums up your skill set, your value to your clients, and how you differ from your competitors. In short, your personal brand statement best describes your target audience and a unique selling point.

Your brand statement is the first thing people associate with you. It must be attention-grabbing and compelling so that people remember you even after they leave your website. Think of yourself as a product and write a tagline or slogan about you.

Though writing a catchy personal brand statement is tricky, here are some easy steps to start writing.

Step 1: List down all your skills and pick the unique ones.

Step 2: Define your targeted audience.

Step 3: Dwell on what you do differently than others.

Step 4: Draft the above points in one or two sentences.

Step 5: Polish the statement. Take feedback and refine it until you feel the satisfaction of creating something great for yourself.

You can use your brand statement on your website, LinkedIn profile, social media bios, and anywhere else to help create value for yourself.

Want to become a personal brand statement example of your industry?

Communicate with your audience incessantly with RecurPost’s automation features

Why is a personal brand statement important?

Regardless of your industry, your personal brand statement helps you to communicate your values and expertise with your audience who wants to learn more about you.

A personal brand statement is a networking tool enabling you to connect with potential prospects and clients. Once created, you can use your personal brand statement at multiple online places such as social media profiles, websites, online portfolios, and as an email signature.

Creating an authentic personal brand statement is the most effective digital marketing strategy. It helps you to build online trust and credibility to manifold your business in a highly competitive market.

However, more than creating a brand statement is required. It takes consistent efforts to maintain it.

Who must have a personal brand statement?

Entrepreneurs, authors, freelancers, and speakers accurately know what they want to deliver. They put time and effort into creating their brand statement to project the right audience and position themselves apart from their competitors.

Even though you are not among these, you may still need a personal brand statement introducing yourself. Your brand statement is much more than your company and job profile.

When your brand statement is clear and easy to understand, people can easily remember and find you whenever they want. It’s equally important to remain aligned with what you say and how you perform.

17 Best personal brand statement examples to help you build your own

If you want people to remember you, you should work hard to create your brand statement. As you begin the one for yourself, you can take inspiration from the personal brand statement examples below.

“A life dedicated to helping individuals and businesses succeed.”
Tony Robbins

Tony Robbins is a well-known life and business strategist, an entrepreneur, and among the New York Times best-selling authors. Above all, he is a philanthropist. His brand statement clearly defines what he does. He helps people to flourish.

As a prominent life coach, he is on a mission to transform people’s lives. His guidance helps people live purposeful life by blessing others. His belief, “The secret of life is giving,” reflects on all his social media profiles.

He is honored by Harvard Business Press as one of the “Top 200 business gurus in the world” and by American Express as among the “Top 6 business leaders in the world.” He worked with US presidents and entertainers and elevated many sportspersons to get to the top.

His branding statement sincerely aims for a genuine connection with the people by helping them. It addresses people and grabs their attention, making him one of the most outstanding examples of personal brand statements.

2. “Let’s build job-free income.”

Everyone aspires to receive income without doing a job. Nick’s tagline gives solutions to those who want to escape from their job. That’s why the branding statement is so effective.

Loper discusses various ways entrepreneurs can build their businesses. They can eliminate their 9 to 5 jobs and corporate grind by applying his guidance. Using “job-free income,” he gives his readers exactly what they are searching for.

Nick Loper is an entrepreneur. He helped many people earn more money and start their businesses. He is a multi-time Amazon best-selling author for writing multiple books. His articles are published in renowned magazines such as Forbes, Entrepreneur, Business Insider, etc. He also delivered a talk featured on TEDx.

We know Nike’s famous tagline, “Let’s do it,” which brings the feeling of all working together for a common goal. Using the word “Let’s,” Loper tried to create similar feelings and win readers’ attention. It included him in the list of the best personal brand statement examples.

3. “Do you want more traffic?”

Neil has created a branding statement in the form of a question. Every business wants more website traffic, which is how Neil targeted his readers.

Neil Patel is a well-known online marketer and is famous for helping SEO professionals through his Ubersuggest platform. His brand statement is simple but works because he helps marketers get more website traffic.

When you ask a question, it sparks curiosity. There are no defined rules for making your brand statement. The idea is to think outside the box and provoke your audience’s interest. Neil accomplished it, which makes him stand out from other digital marketers and the best choice for professional brand statement examples.

4. “Saving the world from bad content.”

Aaron Orendorff

Aaron is a content guy. He helps businesses to create great content for their websites and social media. The valuable elements of his content are communicative clarity and persuasion. His tagline, “Saving the world from bad content,” summarizes his expertise.

His targeted audiences are from B2B businesses, which he addresses on his homepage. Aaron helps businesses to generate leads and increases scalability.

Facebook, Salesforce, and Shopify Plus are some of his clients. He regularly contributes to Inc., Business Insider, Entrepreneur, etc. It shows his credibility and the same thing his branding statement conveys.

Taking inspiration from Aaron’s branding statement is worth making one for you. He is one of the best examples of a personal brand statement.

5. “Become a better student.”

Thomas Frank

Thomas Frank built his College Info Geek business. He offers courses to improve productivity and enhance career and life skills. His tagline exactly shows what he does.

His website has everything for students, such as developing habits, staying organized, and adequate time and money management, offered as techniques or used as tools.

All he does is help the students to grow as better human beings and upgrade their career paths. He supports them in accomplishing their goals by offering online courses. His branding statement well-communicates his goal.

Your brand statement can be short or long, but it should be easy to understand for everyone. Thomas Frank shows his simplicity in a very effective manner. He is the best class of personal brand statement examples for comprising his business goal in a short and straightforward statement.

6. “Travel smarter, cheaper, longer.”

Nomadic Matt

Nomadic Matt shares travel wisdom on his website. Matt understands the pain points of every traveler. He knows they want to travel smart, at cheaper rates, and for a longer duration. He addresses the same in his tagline.

Matt helps travelers from A to Z with their travel plans. Such as buying cheaper tickets and accommodations, guiding them in packing, and offering safety measures for the destination and gender. Does his brand statement include everything in a short statement?

If you want to travel the world, he will guide you on how to do it by spending just $50 per day, including tips and tricks that break down from country to country. He also assists travelers with helpful tips if they want to work and enjoy traveling together.

If you are in the traveling business, Matt’s brand statement will help you to create your statement. Try to keep it short and crisp. You can attract your readers by projecting their needs and helping them achieve their goals at affordable prices.

Matt is an excellent sample of a personal brand statement for attracting world travelers. His message, “Where do you want to go?” followed by his tagline, does a great job of getting his prospects to take action.

7. “Helping writers achieve their freelance writing dreams.”

Carol Tice is a six-figure-earning freelance writer. She helps freelance writers to move up and help them earn a full-time living from writing. She helped freelance writers to get their first client, get a job, find a paying market, use social media to attract clients, increase their productivity, earn from blogging, and much more.

Her brand statement shows all in a single statement. Don’t you agree?

If you want to become a brand in freelance writing, you can learn from her to create the most explicit statement for yourself. Carol is an inspiration for writers to “Make a living writing.” She is a brilliant example of a personal brand statement.

8. “Real life on a budget.”

Jessi Fearon

Jessi Fearson’s brand statement is unequivocal. She helps people to stay motivated. She inspires them to make their living life the budgeting reality. Targeting people who experience money failures, she provides them with a complete guide to overcome those money problems by actively managing money.

Her brand statement could not be more creative and meaningful for every reader. It clearly defines her goal. Whether someone wants to prepare themselves financially, become debt-free, or receive productivity tips for women working at home with kids, she has them covered

Her brand statement has the charm of attracting prospects and getting them to take action. If your brand statement is catchy and inspires your readers to take action, you have created the ideal personal brand statement and the most significant example for your niche.

9. “I build and grow SaaS companies.”

Sujan Patel

Sujan’s branding statement is straightforward. His statement is direct and bold. It clearly defines his role in the growth of SaaS companies.

Sujan helped multiple companies, from startups to Fortune 500, create growth strategies for them and generated massive traffic and revenues. He owns a few SaaS companies and is a consultant through his SaaS marketing agency.

Sujan stated everything related to his expertise in a single sentence. His brand statement is easy to understand and so gets maximum attention. If you want to create a similar statement for yourself, you can create one that best describes your skills and go bold with it.

I will mention Sujan as the best personal branding statement for sales professionals.

10. “Create Less. Remix More. A New Era Of Content Marketing Is Here”

Brittany Berger

Brittany is a minimalist content marketer. She decided to go against the popular trend of creating more content and used the same in her branding statement.

She believes a marketer should focus on remixing, remastering, and refreshing existing content instead of always creating new content. That way, you can get more success with minimal effort.

If you are still doubting her idea, then let me tell you she works with giants like SEJ, Inc., Forbes, Content Marketing Institute, and many more.

If you are doing something that helps people not only save time and money but also helps them grow their business, make your branding statement that is against the trend but still seems promising.

Brittany came up with a different idea and showed the courage to justify it. Her statement reflects her minimalist marketing approach. She stands out as one of the intelligent choices of personal brand statement examples.

11. “Be a unicorn in the sea of donkeys.”

Larry Kim is the founder and CEO of Mobilemonkey, the world’s best sales outreach automation platform. But what does a unicorn have to do with marketing?

According to Larry, donkeys are found in dozens, but unicorns are rare. Similarly, when it comes to marketing campaigns, most of the efforts do not give results, like donkeys in this analogy.

There are always unicorns in the industry, creating magnificent results. When you come across unicorns, you should invest your time and energy. With the analogy of a unicorn, Larry sends the message, “Be different.”

Larry’s brand statement aims to be unique. If you want to look different in your industry, you can adopt the wisdom of Larry Kim. You can wisely use an impactful analogy to get noticed by your readers.

Larry’s tagline distinguishes him from his competitors, making him one of the wisest personal brand statement examples. You can use his idea to make your branding statement to differentiate yourself in your niche.

12. “Empowering ridiculously good marketing.”

Ann Handley

Ann Handley is a Wall Street Journal best-selling author and a pioneer in digital marketing. She prefers to write her branding statement casually instead of unconventionally delivering her expertise.

Choosing a casual way is unique. And so, I preferred to include her in the list of best personal brand statement examples. Instead of emphasizing her skills, she stated how comfortable she is while helping customers create actual world results.

She writes and speaks about how marketers can escape from mediocrity marketing tactics to create tangible results. The tone of your branding statement is equally important. It affects the way people perceive your message.

13. “50% Marketing, 50% Geek – 100% Social Business Results”

Pam Moore is the founder and CEO of MarketingNutz. Her branding statement reflects her personality and the way she perceives marketing.

Pam states that half marketing and the half geek will give assured business results. She is an enthusiastic marketing consultant who has the expertise to deliver results. Pam carries fun in her tone, making you feel relatable and authentic. She is unique by showing her identity in her statement, so I put her at the top of my list of best personal brand statement examples.

You can show your personality in your branding statement, which reflects your unique individuality. At the same time, people should feel that their personal or business benefits.

14. “It’s time to step into your Genius.”

Felicia Hetcher

Felicia Hetcher is a renowned entrepreneur, author, and speaker. Like inspirational speeches, her branding statement also inspires us.

We all know we are born geniuses, but we must remain focused and well-organized to unlock our potential geniuses. Who wants to avoid stepping into their genius? No one, right? Felicia touches on our desires to attract exponential growth and make more money.

Felicia’s message is impactful and easy to remember. Her statement shows her genuineness by touching innovative young minds and with that, she hopes to be an inspiration for them. Her choice of words taps everyone’s emotions and makes her unique. With people’s hearts, she also reserved a special place in my best personal brand statement examples.

Like Felicia, you can also select appropriate words in your branding statement to help you achieve big goals.

15. “Learn how to start a profitable blogging business.”

Adam Enfroy

Adam Enfroy is a blogger who helps others start making money from their blogging business. His branding statement clearly defines his work. You will say it is effortless and that there is nothing unique about him.

What makes him exceptional is that he added numbers in his statement. He helped more than 90000 bloggers to start earning from blogging. He built a community of a large number of bloggers.

Is it a significant achievement?

Indeed, the number shows his credibility and works as social proof to attract more bloggers. He mastered the branding game by showing numbers on his branding statement. He deserves to be part of my best personal brand statement examples.

If you like Adam’s idea, you can include social proof in your brand statement. It helps in building trust and attracting valuable clients.

16. “I am Claude Silver and my life’s purpose is to be of joyful service and unlock emotional optimism in all.”

Claude Silver

Claude Silver is a chief heart officer, which is an unusual title. Silver explains what it means in her branding statement. She helps people to unlock emotional optimism.

In everyone’s life, there are difficult times when it becomes hard to manage emotions correctly. Silver helps people with emotional awareness and manages them successfully.

Silver’s branding statement shows her values for life. Her message is too simple and has no connection with money, but it worked for her. Her tagline reflects her priorities and purpose in life.

This is an accurate statement that I would not miss putting in my list of best personal brand statement examples. Would you prefer to make your branding statement based on your life values?

17. “Are you ready for a whole new life?”

Marie Forleo

Marie Forleo is an entrepreneur, writer, and philanthropist. She is well-known for hosting Marie TV, where she interviews entrepreneurs. She is passionate about making a difference in people’s lives through courses and free content on her website. Her tagline sums up what she loves to do.

Marie helps you tailor your life to what you genuinely love. Whether you are starting a new business, looking to make a significant change in your personal life, want to unlock your highest potential, or tap into the most profound wisdom, Marie will help you live a rich and meaningful life.

As a host of her show Marie TV, she knows how to use her wisdom to help the audience to make a difference in their lives. Her brand statement is based on inspiring her audience, and when they go home, they do remember not only the guest but also the host.

I can’t miss listing her in the top personal brand statement examples. Do you know why? Being her audience, she inspires you to become the next guest of her show.

This is a perfect branding message that you can take as inspiration to build one for yourself.

What is the best way to utilize personal brand statement examples?

As an entrepreneur or a job seeker, your brand statement should explain what you deliver. Doing your best to create one for yourself will help make a long-lasting first impression. You can use the online professional platform by creating and joining relevant LinkedIn groups and differentiating yourself in your industry. TikTok videos are the best way to build a solid social presence for your personal brand.

To get the best out of your brand statement, you should use it on your social media profiles, LinkedIn headline, personal website, and email signature. It helps you in improving the social media positioning of your personal brand. Nowadays, the spoken version of a unique brand statement is the trend. You can use it for a conversational approach.

You may take the leverage of YouTube videos by creating your channel and posting consistently. You can apply for the badge by applying for the verification of your channel once it fulfills the requirements. YouTube verification is the key to unlocking your personal brand’s true potential. It establishes credibility, builds trust, and sets me apart as an authentic and trusted content creator.

Tips for crafting your personal brand statement examples

Here are the tips for crafting your powerful personal brand statement.

Make it brief: However you meet someone in person or online, take advantage of the opportunity to make a great first impression with your personal brand statement. Once you are successful in having their attention, now you can expand upon your skills and expertise.
Review regularly: Your brand statement discusses your goal, skills, and values. As they keep changing over time, rethink every five to six months and make necessary changes so that your action always aligns with your brand statement.
Do not make overstatements: Make sure whatever you convey in your brand statement must be authentic. Be honest and avoid making hyper statements about your skills or abilities, as it might act in contrast. It may ruin your brand reputation.
Showcase your unique identity: Highlight your personal identity while showing professionalism. Practice integrity and make genuine connections with those you want to impress. For example, write “The best life coach” only if it applies to you.
Focus on pain points: Talk about your audiences’ pain points and how you can help solve them. Talk more about audience benefits rather than telling about yourself.
Improve credibility: When communicating with your audience, use numbers and social proof to add credibility. Speaking your audience’s language is the most preferred way of building credibility.

How effective is a personal brand statement for the digital marketing strategy?

It will help if you stand out differently to get noticed among the stacks of social media profiles. You can attract potential buyers only if you can successfully differentiate yourself from the crowd. Personal branding will do your job. Talking about your expertise and ability to create results can build trust, and you can present yourself as extraordinary.

Integrity is considered the most effective digital marketing strategy. It can show yourself as unique from others. Social media platforms are the easiest way to showcase your accomplishments and market yourself as a brand. Creating your brand statement is essential to master the digital game.

Every successful digital marketing journey starts with focused branding efforts. Start working now to make yourself a trusted brand in your niche.

Now it’s your turn

You studied seventeen best personal brand statement examples of real people. Now it’s your turn to sit, think and work on your brand statement. Consider your personality, values, what best you can offer, and what is essential. You will end up with the brand statement that best describes you. If you are still feeling stuck, then you can take the help of some free personal brand statement generator tools too.

Whatever way you choose, just get started!

Do you have your personal brand statement? if Yes, what strategy you followed for creating one for yourself? Reply in the comment below.

A personal brand statement is a short description of your skills and the value you deliver to your clients as per your target audience. The message should be catchy and easy to grab the attention of your prospects.

The key elements to keep in mind while introducing your personal brand are, – Keep it short and simple – Be specific about your target audience – Use the language and tone of your audience – Focus on the values you are offering – Be consistent and focused

Your personal brand statement is crafted in one or two sentences that talk about your expertise, whom you serve, and, most importantly, how you are different from your competitors.

A personal brand is your reputation, whether people trust you and prefer to buy from you. While branding for yourself, you can talk about how you are different from your competitors and why people should choose to buy from you and not from others in your industry.

To sell yourself in the digital world, you have to remain authentic, show credibility through your branding statement and inspire trust. You have to be consistent in your efforts, your tagline and action should match, and above all, communicate how you can add value to others.

Debbie Moran is a Digital marketing strategist with 5+ years of experience producing advertising for brands and helping leaders showcase their brand to the correct audience. She has been a part of RecurPost since 2019 and handles all the activities required to grow our brand’s online presence.

Try RecurPost

Schedule and Publish your posts on multiple social accounts, read and reply to incoming messages with social inbox, and collaborate with your team and clients with ease.

How to write a postgraduate marketing personal statement

How to start your postgraduate personal statement, dos and don’ts.

Use active voice
Ensure good spelling, punctuation, and grammar
Only use truthful information
Remain specific throughout
Keep sentences short and concise
Use paragraphing for easy readability
Tailor everything specifically to the university
Use clichés
Copy online examples directly, do take inspiration
Go off on a tangent, keep it concise
Copy your CV word for word, keep it interesting

October 26, 2020

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Personal Branding: What It Is, Why to Do It, & How I'm Building Mine

Updated: August 14, 2024

Published: June 04, 2015

“Personal branding” might sound like one of those ambiguous, done-to-death buzzwords thrown around by tech companies and influencers — but having a grip on how to develop yours can be huge when it comes to your advancing your career and gaining professional visibility.

an example of personal branding in a featured image

In the age of social media, the soundness of your virtual identity can influence your ability to reach prospects where they are and enhance your internal standing at your company — so a well-constructed, actively maintained personal brand can be a major asset for any professional, especially in fields like sales or marketing.

Plus, as I found out, building your brand can actually be fun (I know how that sounds, but I'm serious.) Read on for a look at the what, how, and why of developing a personal brand — along with an overview of my ongoing, desperate, scorched-earth journey of building one of my own.

Table of Contents

What is personal branding?

Why is personal branding important, 5 personal branding essentials, personal branding strategy, personal branding examples, how i built my personal brand, personal branding resources.

Your personal brand is the external-facing, (mostly) online representation of your personality, skill set, and experience — a way to convey your identity in the age of social media.

Developing a strong, prominent personal brand is an excellent way to get more eyes on your work, draw attention to your company as a whole, distinguish yourself from others in your space, and establish yourself as an esteemed thought leader at the forefront of your industry — but for all of its benefits, putting that kind of online presence together isn't all roses.

In fact, it can really suck.

Crafting and projecting a distinct online persona can be nerve-racking, frustrating, awkward, and embarrassing at points — especially if you're a bit more introverted than most.

Want to know how I know that? Well, I‘m in the process of developing my personal brand via LinkedIn right now, and getting there sure as heck has its gosh-darn ups and downs. We’ll dig into that a bit more later.

Anyway, a personal brand is exactly that: personal . It‘s a chance for you to project your individuality in a professional context — the sum of all of the public-facing content you’ve either posted or presented publically, so the more personal content you push out, the more opportunity you have to guide the narrative around who you are to the world.

So why, exactly, is that worth the effort?

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I just said this like 30 seconds ago, but I‘ll say it again: Personal branding can really suck. I didn’t want to commit to developing my personal brand at first, but after some careful consideration and pressure from management, I started to see the value of it.

Here are some of the key selling points that sold me on the concept.

You can differentiate yourself from competitors.

Honestly, my professional space — sales-related and sales-adjacent content curation — might not be as tight or cutthroat as your sales vertical. Still, I wanted to establish myself as the big dog in the B2B blog editor community. Developing a personal brand was one of the better ways to get there.

It offered me a chance to flex my personality and establish myself as a unique voice among the notoriously merciless cesspool of chaos and competition that is the broader content writing community.

That need to stand out might even be more crucial in sales. It's an inherently self-driven practice, so standing out from your competition is key — developing and maintaining a personal brand can be a big asset to helping you get there.

You can set yourself up to start and promote your own business.

Entrepreneurship is extremely brand-driven. Startups need to differentiate themselves as they get their feet set — so if you have entrepreneurial aspirations, developing a strong personal brand can help smooth that process.

If you develop your personal brand effectively, you can set things in motion with a differentiating presence behind you. You'll also acquaint yourself with the brand-building process — that experience can be extremely valuable, down the line.

You can increase your authenticity and, ultimately, sell more.

According to sales expert and author Jill Konrath , the rep is the primary differentiator in sales today. No matter what they're buying, prospects know they can get a similar product or service from another vendor.

What they can't get from just any provider is the same sales experience with the same salesperson. And since consumers are twice as likely to say user-generated content is more authentic than brand-created content, they‘re looking for people who create content that’s representative of a person, rather than a company.

By presenting a distinct personal brand, you'll make it easier for your buyers to choose your company (and you) over another vendor.

So you've set aside some time to work on personal branding. Where to start? Here are the five essential components of an effective personal brand.

1. A Complete LinkedIn Profile

LinkedIn is generally the center of your personal brand — especially if you‘re trying to make a name for yourself in a space like sales or marketing. Your target audience will research you on the network before deciding to work with, hire, or refer you. So it’s crucial to fill out your profile and make it compelling.

Pressed for time? Address these key areas before anything else:

Choose your picture deliberately . A high-quality, professional picture is a must-have. Depending on how you're trying to differentiate yourself, choose a picture that shows you in a certain light. Seeking a training gig? Post a picture of you speaking or teaching others. Attempting to attract buyers in a buttoned-up industry? A suit, tie, and direct, confident gaze will do the trick. Your profile photo is the first glance people have of your personal brand, so make sure it gives the right appearance.
Optimize your headline . Don't just list your title and company. Consider using your positioning statement as your headline or trying out these headline tips from job search expert, Jenny Foss.
Enhance your summary . Your LinkedIn summary offers you the most reliable opportunity to flex your personality for everyone who stumbles across your profile. It's a staple of your personal brand, so you need to craft one that has a compelling hook and some concise perspective on who you are — all backed by a distinct voice.
Feature visual content . Whether you create content or curate it, you should include eye-catching visual content in your gallery that will interest your target audience. Select pieces that reinforce the vision set out in your positioning statement. For example, if you are a firm believer in the power of recruiting technology to source high-quality candidates, post a SlideShare or infographic on the topic.

If you need a full profile makeover, check out this guide to optimizing your LinkedIn page.

2. A positioning statement.

If you‘re in sales, you’re no stranger to positioning statements. Smart reps always have a succinct statement on hand about their product or service to combat the inevitable “What is this about, anyway?” buyer brush-off. A personal positioning statement should answer the slightly amended question “What are you about, anyway?”

When crafting a personal positioning statement, keep your target audience in mind. Your value proposition might be about you but it's not for you. Express to your target audience what makes you different from others in your industry, profession, or role. If you're not sure what makes you different, spend some time researching your peers and reflecting on your individual beliefs and passions.

Consider these LinkedIn personal branding statement examples from influential leaders:

Sara Blakely : Founder of SPANX, who has nearly 1.6 million followers.

I am the founder and CEO of SPANX! I started SPANX in 2000 with $5,000 in personal savings and I’ve never taken any outside investments. I am a big believer in following your instincts and taking unique approaches to business.

Richard Branson : Founder of Virgin Group, who has over 19 million followers.

Founder of the Virgin Group, which has gone on to grow successful businesses in sectors including mobile telephony, travel and transportation, financial services, leisure and entertainment, and health and wellness. I'm a tie-loathing adventurer, philanthropist, and troublemaker, who believes in turning ideas into reality. Otherwise known as Dr Yes!

In terms of format and structure, stick to these guidelines:

Shorter is better. A few concise sentences are ideal.
Instead of using nouns to explain what you do (title at company), use verbs to illustrate how you do it.
Avoid overused words such as “motivated,” “strategic,” and “driven.”
Avoid industry jargon and acronyms.

3. An SEO-friendly profile.

Equally important as defining and capturing what makes you different is ensuring that you can be easily found online. After all, there's not much point in writing a positioning statement if no one reads it.

For this reason, cursory keyword research is an essential part of any personal branding initiative. Again, instead of thinking about the keywords you most associate with yourself, think about the words or phrases your target audience might search for to find someone like you. Keyword phrases could be industry-related (“human resources”), role-related (“talent acquisition manager”), or results-related (“cut hiring costs”). If you're struggling to think of keywords, check out the free app Keyword Tool.io for inspiration.

Once you‘ve decided on a keyword or two, insert them into your LinkedIn profile, Twitter bio, blog, resume, website, and any other online or social media spaces you’re involved in. Just make sure to do so naturally. Inserting a nonsensical sentence chock full of keywords onto a web page is called keyword stuffing and will send you to the bottom of Google in a hurry. A good rule of thumb is to include your keyword in your LinkedIn header and two to three times in the “About” section.

4. A unique point of view.

What you say and how you say it defines your personal brand. If you sound and look just like everyone else, your branding won‘t stand out—and it definitely won’t be memorable. That‘s why it’s crucial to develop a voice that sounds like you and shares your unique opinions.

To understand what point of view you have to offer, ask yourself the following questions:

How would I describe myself in 3-5 words?
Is my tone formal or casual?
Do I use certain words or avoid certain words (ie. swear words or industry jargon)?
What do I do better than anyone else?
What value can I offer to my community/industry/network?

To help, you can try honing in on your personal brand with our free persona tool .

When you know what sets you apart, you'll be able to create posts and articles that share your point of view and build your personal brand.

5. A consistent posting schedule.

Once your profile is optimized and your point of view defined, it's time to start posting.

One of the best ways to explain how your approach differs from your peers‘ is to write it down for all to see. Use LinkedIn status updates to share your thoughts on an industry or workplace trend, or write an article about a new product you’re selling, your most helpful sales tactics, or how you got started in your industry.

While your posts shouldn't be blatant self-advertisement, you can use your LinkedIn as a personal branding vehicle by taking the right angle. Make sure each post adds to the larger conversation while differentiating your point of view from others.

Here are a few article examples:

Everyone‘s Saying X about Trend Y. Here’s Why I Disagree
Y Mistakes Most Professionals Make When Doing Z
The Unique Way I'm Planning to Address X at My Organization

First-time writer? No problem. Check out these free HubSpot blog post templates to get off on the right foot.

While it‘s important to share your thoughts through posts and articles, it’s also essential to be consistent. Posting three times per week for a month, and then stopping for two months, hurts your credibility and growth. It's better to develop a habit you can maintain, like posting twice per month, than pushing out a mass amount of content before going cold for a long period of time.

Figure out a posting schedule that works for you, and stick to it.

Your personal branding strategy will ultimately be specific to you — hence the term personal — but there are some key strategic elements you‘ll want to consider when putting yours together. Here’s a quick look at what those are.

You can‘t put together a focused, thoughtfully structured personal brand if you have no idea what you’re hoping to accomplish with it. Are you doing this for career development? Better visibility with internal leadership at your company? Brand exposure? Something else entirely?

Whatever your endgame might be, make sure you have a clear picture of it. Your ideal outcomes will be pivotal when you start developing your virtual identity.

Effective personal brands are tonally consistent. Know how you want to be perceived and keep your content threaded accordingly. For instance, if you want to come off as a more serious, consultative resource for followers, keep things tactical and don't get too hung up on trying to be silly in your posts.

A Personal Appeal

This point is kind of similar to the previous one. You want your personal brand to be distinct — again, personal is the operative word in the term personal branding. You need to identify the ways you can distinguish yourself from others in your space.

Cliche as this sounds, understand what makes you you . Find the specific qualities that set your personality and professional identity apart. Once you've pinned those down, lean into them as much as possible.

Now that you have a sense of what goes into a personal brand, let's take a closer look at what those elements can look like in practice.

Need some personal branding inspiration? Look no further than the following professionals.

1. Katie Burke

Katie, former Chief People Officer of HubSpot, is incredibly active on LinkedIn. Not only does she share her own content, like when she‘s invited to speak at industry webinars, but she also consistently engages with HubSpot employees and customers. By sharing other people’s posts and celebrating their wins, she reinforces her role as a leader and builds her personal brand.

2. Liz Ryan

With nearly 3M followers on LinkedIn, Liz built a personal brand around providing helpful HR advice to job seekers and leaders. Her posts focus on advising her audience and gathering insights, which draws people looking for career advice or a coach — and to her books and business. But even if you don't buy, she still provides extremely valuable advice to her followers.

3. Cristina Mittermeier

Cristina is a marine biologist, photographer, and the founder of the ocean conservation organization SeaLegacy. Her personal brand highlights her abilities as a scientist and educates people on conservation through visual storytelling. She shares relevant articles, podcasts, images, and campaigns that interest her followers to raise awareness for the various causes she supports.

personal branding example cristina mittermeier

Let me start by offering a link to my LinkedIn profile , in case you're curious about how all of this has come together.

Okay, now that that's out of the way, we can lock in.

I‘m going to preface this by saying I’m relatively new to personal branding. I‘m not the guy on LinkedIn with millions of followers, plugging my most recent TEDx talk — so I think it would be more appropriate to entitle this section "How I’m Building My Personal Brand."

Still, I like to think I‘m doing a pretty solid job so far. Here’s how I've been going about it.

1. I swallowed my pride.

Admittedly, I really didn‘t want to develop a personal brand at first, especially via LinkedIn. I have a lot of respect for LinkedIn influencers, but I’m pretty reserved when it comes to my online presence (I have maybe 150 Instagram followers.)

It honestly took a push from management on HubSpot's Media Team — who told me they liked my zany, delightfully kaleidoscopic personality so much that I was required to share it via LinkedIn — for me to even consider developing a personal brand.

I resented it initially, as you might be able to tell from my first post:

Image Source

Ultimately, I‘m glad they made that push. Building my brand has been a surprisingly good time, and it’s gotten me some valuable exposure and professional traction — but figuring out how to approach the process was, well, a process .

2. I settled on a voice.

When I started on my relentless, scorched-earth personal branding journey, I was kind of lost. I didn't really have a sense of the kind of content I should be posting nor the best tone to back it with.

I had seen a lot of LinkedInfluencers post short-form videos and discuss professional lessons they pulled from non-professional experiences, so I figured I might start there — but after giving it some thought, I realized that those strategies probably weren't going to work for me.

My camera presence is kind of trash — as you can see from this godforsaken TikTok I made where I explain why salespeople should never say the phrase “Trust me” — and I generally try to keep my non-professional life as non-professional as possible.

So yeah, I was pretty lost.

One day, I was tasked with updating a post about LinkedIn summaries that required me to post a screenshot of mine. I didn‘t have one at the time, so I put one together that covered some key bases that were referenced in the article — here’s what it looked like:

I showed it to some people, and they liked the tone. Later that day, I was eating lunch with some co-workers, and I mentioned that I was frustrated with the new " Be LinkedInfluential" aspect of my job description.

One of my colleagues joked that I should pick random activities and say what they taught me about sales like, “I just ate a rotisserie chicken — here's what that taught me about objection-handling.”

I never made that post, but I liked that concept of “anti-influencing,” so I just started running with it.

3. I identified the value I could add.

Your personal brand is a vessel for you to project thought leadership — but I'm kind of in a weird spot as far as that goes. I write for sales professionals, but I see myself as less of a bonafide thought leader in that space and more of a facilitator who helps sales experts articulate and spread their ideas.

The value I can offer doesn‘t really lie with me personally giving the sales audience a spiel about how to do their jobs better. Instead, I’m better suited to shed light on the thought leadership content I helped sales leaders produce — all with a distinct, engaging spin.

Here's an example of what that looks like:

With that post, I didn‘t try to say anything I wasn’t qualified to say and I understood where my experience was. I stayed in that lane, and I tried to make my content as entertaining and thoughtful as possible without straying too far from it.

4. I (try to) publish regularly.

I promise I do my best on this front. I try to push content out at least once a week. Admittedly, that sometimes falls by the wayside — but I understand how important it is. A consistent publishing schedule can be a big help when it comes to effective personal branding.

You develop a personal brand by establishing expectations and constantly delivering on them — that's why having some sort of editorial cadence for your content can keep you top-of-mind with your current and potential followers.

Again, this is an area where I have some room for improvement. I often get too caught up with other responsibilities to buckle down and push my more “me-specific” content out. Still, I can recognize that this is something I need to work on, and I'm going to try to push more content out, going forward.

5. I kept at it.

It might be more appropriate to say “I'm keeping at it.”

As I said, I‘m still pretty green when it comes to personal branding, so it’s a little early for me to be patting myself on the back and reflecting on how I built my personal brand like it‘s something I’ve been doing for years. Still, I‘m persisting — even when the posts I make don’t really hit.

For instance, I was pretty bummed out when this post didn't get the traction I wanted it to:

I was kind of embarrassed that I put an inordinate amount of time and effort into that graphic … only to put it on the Internet only to get 36 likes — but such is life for us LinkedInfluencers. You hit walls sometimes, but you have to keep your feet moving.

I have a ways to go before I can really say that I‘ve developed a robust, totally productive personal brand — but I like to think I’m on my way. I hope that my approach is fresh and engaging enough to have a lasting impact with my target audience, and I think I can make at least some headway if I keep publishing consistently.

Creating a strong personal brand requires getting to know yourself and putting in the work to create consistent, unique content. These free personal branding resources can help you get started, with templates for writing a professional bio, defining goals, and so much more.

Developing a personal brand is a tricky process — one that involves a lot of effort, persistence, and growing pains. Still, if you can identify and project a distinct voice that adds legitimate value for your target audience, you can at least start to get yours off the ground.

And who knows, maybe one day your brand will be recognizable, memorable, and unique enough for a stranger to say, “Oh, I've heard of you. You're the [insert what sets you apart] person.”

Editor's note: This post was originally published in June 2015 and has been updated for comprehensiveness.

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10 Personal Brand Statement Examples for Inspiration

Darrell Franklin’s personal branding statement makes it clear that innovation – an important skill for his role – is a core part of his DNA. He establishes his leadership in his field and shows how his passion translates to direct success with his customers. By showing the value he places on customer relationships, he makes a compelling case for employers to want to hire him and what he values at work.

2. Madalyn Sklar

“I am very passionate about one thing: teaching people (entrepreneurs, marketers, etc) how to achieve rockstar results with their social media, especially Twitter. And I inspire them to take action and “Just Do It.” I achieve this by developing strategies that work. My motto is “Work Smarter Not Harder.” I live by this and teach it to others every day.”

Madalyn Sklar shows the value of specificity infused with individuality in a personal branding statement. She establishes herself as an expert on Twitter and someone that cares about being a teacher and coach for others. And sharing about her rockstar results and tattoo-wearing shows off her fun personality, too!

3. Chris Do

“I’ve run an Emmy award winning motion design/brand consultancy for over 23 years. Now, I teach the world how to value themselves and communicate their value to others through open platforms like YouTube, Facebook and Twitter.”

Chris Do uses his personal branding statement to tell the story of his career – what he achieved in the past and what he’s focused on now. It acts as a mission statement for his career and what he values. What makes Chris’s statement stand out is the scale he cares about and his focus on inclusivity by expanding the scope of his business to the world.

4. Irene Koehler

“I transform accomplished women from unknown to unforgettable 🚀🔥 with a strategic, trustworthy personal brand.”

Who better to trust for a personal branding statement example than a personal branding coach? Irene Koehler uses powerful words like transform and unforgettable to get her point across quickly and succinctly. It’s straightforward and shows the kind of approach and value she would provide her clients.

5. Troy Sandidge

“I’m a Growth Marketing Strategist, aka The Strategy Hacker™, who empowers brands to achieve next-level success, maximize revenue, elevate brand authority, establish powerful communities, and skyrocket business growth through cutting-edge marketing strategies and results-driven social media solutions.”

Troy Sandidge takes personal branding to another level by actually trademarking his own brand alias – The Strategy Hacker! Having that alter-ego, almost like a superhero, is a great example of how to establish expertise while showing off his creative and entrepreneurial skills.

6. Austin Belcak

“I teach people how to use unconventional strategies to land jobs they love in today’s market (without connections, without traditional “experience,” and without applying online).”

Austin Belcak’s personal branding statement is a lesson in how to showcase your value simply. He doesn’t use buzzwords. He uses language that anyone could understand and highlights how he has unique knowledge that he uses to help and teach people. That establishes trust and shows to potential clients that he understands their pain points and how to solve for them.

7. Debbie Levitt

“I’m The Mary Poppins of CX/UX. I fly in, find the true problems, improve everything I can, make the magic happen, sing a few songs, and fly away to the next project… or I can stick around! I’m dedicated to transforming companies, departments, teams, projects, products, services, and experiences by focusing on the full arc of the Customer Experience.”

Debbie Levitt uses a reference point that a lot of people would immediately understand – Disney’s Mary Poppins – to tell the story of what she does and how she does it. Of these personal branding statement examples, hers stands out with its creativity and use of storytelling. She shows her fun and positive personality, while also explaining her goals as a CX/UX consultant.

8. Elizabeth Morgan

“🌱 About Me: I was awarded the title “Top Graduating HR Student” at my college for my leadership and passion for the field. After I spent hundreds of hours networking on my LinkedIn, I was sourced by a Google recruiter and now sit on their staffing team. When I’m not advocating for exceptional candidate experience or teaching my coworkers the ins and outs of LinkedIn, I’m on Linkedin sharing professional insight, in my home office making lightweight clay earrings, or watering my plants. :)”

Elizabeth Morgan’s personal branding statement speaks to her passion for HR and the time that she put into developing relationships on LinkedIn. Beyond her work experience and interests though, she shares some of her hobbies and interests, which helps show off her positive personality. Elizabeth has developed a highly engaged audience on LinkedIn by offering job search advice and sharing more from her personal life.

9. Diego Granados

“As a product manager I have to wear different hats every day and I excel at working cross-functionally. My experience and feedback has taught me that I bring value to the teams I work with because: I speak geek, marketer, designer, salesperson, client, data whisperer and at some point I tried to learn Shriiwook (I’ve always wanted to understand Chewbacca like Han did). Understanding means fewer mistakes, and mistakes can be very costly.”

Diego Granados doesn’t just say he works well with different teams with his personal branding statement example – he also explains why. By pointing out the different “languages” that he uses at work, he shows that he is a team player and someone that enjoys collaborating with other teams and departments. And he throws in a Star Wars reference that both shows off his sense of humor and appeals to his audience.

10. Andrea Perez

“I’m a modern, fearless, digitally-driven and globally savvy brand / business leader with over 15 years of experience representing two of the most exciting, influential consumer brands in the world. I live for opportunities to deliver game-changing, digital and physical global marketing programs that deepen consumer connections, accelerate revenue and drive brand growth. “

Andrea Perez uses powerful adjectives to describe who she is and her valuable experience as a consumer marketer. She expresses her excitement for the brands that she has worked for and establishes herself as an employee advocate.

How EveryoneSocial Helps People Build Personal Brands

Feeling inspired by those personal brand statement examples? Now it’s time to craft your own.

And once you have a standout personal brand statement, you’ll also want to deliver authentic and engaging content to your audiences on social media.

Successful companies today see the value of investing in employees’ personal brands and are using tools to help their teams develop those skills.

The EveryoneSocial platform makes it easy for colleagues to share industry news and thought leadership at a company that can then be shared to external networks.

With just a few clicks, you can schedule and automate sharing content that will provide value to your networks and also establish you as a trusted source of information about your industry and business.

It will save you time and effort while achieving your goals of growing your personal brand.

Want to learn how an employee advocacy platform can help you and your teams build stronger personal brands? Schedule your demo of EveryoneSocial to see how we can help.

More posts related to marketing, how to build trust on social media in 2024.

I recently joined our partner Khoros for a webinar on the importance of brands rebuilding with trust on social media…

Helping economics students online since 2015. Previously an economist, I now provide economics resources on tfurber.com and tutor A Level Economics students. Read more about me here .

How to Craft a Powerful Personal Brand Statement

In a world that’s overflowing with information, it pays to make yourself stand out from the crowd.

Your personal brand statement is as unique as you are. Having a compelling and memorable statement will open business doors for you like nothing else will.

Your personal brand statement has the power to succinctly get someone to understand your purpose, mission and value that you are able to offer them.

Similar to a mission statement, a personal brand statement encapsulates who you are and what you stand for.

It’s concise, clear and should make the person hearing or reading it feel something for you and your brand.

We believe having a personal brand statement is essential in today’s online marketing space.

So let’s dive into the step-by-step of how to craft your own personal brand statement!

What is a personal brand statement?

Your personal brand statement is distinctive to you, and you alone.

Think of it as your catchline about your expertise.

Your personal brand statement should NOT be the same thing as your elevator pitch. An elevator pitch is a short, direct response sales message about your products and services.

A personal brand statement, however, explains why you do what you do. It helps you to stand out and shows the world what you’re capable of.

Here are some examples:

I use public relations and social media tools to inspire businesses and leaders to achieve their dreams.
I am the NYTimes bestselling author of The Subtle Art of Not Giving a F*ck, a blogger, and internet entrepreneur. I write about big ideas and life advice that doesn’t suck. Some people say I’m an idiot. Other people say I saved their life. Read and decide for yourself. – Mark Manson
An entrepreneur, writer, philanthropist and an unshakable optimist dedicated to helping you become the person you most want to be. – Marie Forleo
I am a marketing coach and trusted advisor for small business owners who need expert guidance while maintaining a modest budget. I help them take control of their marketing by learning, incorporating and executing effective strategies to achieve better results.

Simply put, your personal brand statement should answer the following three questions:

What are you good at/what do you do? (Value you offer)
Who do you serve? (Audience you serve)
How do you do it uniquely? (Unique Selling Proposition)

If you find that you are struggling with building a personal brand statement, it’s most likely a result of you not being clear on the answers of the above three questions.

Take a moment to jot down these questions and answer them honestly.

You’ll want to reference the answers to these questions as you continue to craft your statement.

How to craft your personal brand statement

Now that you’ve answered the three core questions, let’s expand upon them to add some personality and zest to your statement!

Start by sitting down and listing your key skills, attributes and experience.

Which stand out? Which are likely to matter most to your ideal client? How can you combine them to best represent you in your statement?

Here are some guiding questions to assist you in your brainstorming phase:

What are you most passionate about? What do you care deeply about?
What are your top 3 or 4 personal attributes – the things that define how you make things happen?
What are your 3 or 4 greatest strengths or top motivated skills (things you love doing) that have benefited your clients/customers?
What differentiates you from your competition for your next job? What do you have to offer that no one else does?

If you are having a hard time coming up with the answers to these questions, take a step back and reference the answers to the three core questions.

It’s almost impossible to develop a powerful brand statement if you are not clear on who you are, what you do and who you serve!

Tips to keep in mind when crafting your statement

Make it punchy and memorable eliminating all “fluff” words, cliches and jargon that could be confusing for your readers
Be completely honest and align your statement with your core values
Make it catchy and conversational
Seek to grab the attention of possible clients, but don’t tell your whole story!
Keep it short and simple (1-2 sentences), remember that every word must earn its place

Final Thoughts…

Assembling your personal brand statement can seem like a daunting task. Play around with your words and verbiage.

Read your statement to your friends and family and get their feedback. Don’t be afraid to re-visit to your statement every couple of months and make new adjustments.

As your brand continues to evolve, so will your messaging!

The internet continues to bring ever-growing competition, and having your own personal statement will help to differentiate yourself from your competitors and authentically connect with your target market in a matter of seconds.

So what is your personal brand statement? Drop it in the comments down below and we will be sure to give you our honest feedback!

If you’d like to dial in your positioning, messaging and credibility this year, click here to sign up for our Income + Impact Accelerator course today .

Take It One Step Further

A personal brand is the best way to increase your impact, influence and income. Start building your personal brand today, we’re here to help!

For more, great content on how to build your personal brand, subscribe to our newsletter and join our private Personal Brand Builders community. You’ll never have worry about missing our latest and greatest tips, strategies, and advice for building your personal brand.

We hope you enjoyed this article. Follow us on Facebook , and Twitter for updates every time we publish!

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Any and all financial claims, or references, are for example purposes only, and should not be taken as a guarantee of results. We do not guarantee results and we do not believe in get rich quick schemes. Building a personal brand correctly takes a significant amount of time, effort, and resources. Everyone has different levels of skill, talent, and experience. Results will vary. PersonalBrand.com and its affiliates are not licensed in the fields of health, finance, or psychology unless otherwise noted. We do have affiliate partnerships so we may receive compensation for purchases made of products and services through links on our site or in our emails. We do not recommend products or services we don’t have first hand experience with.

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A Guide to Personalised Marketing That Keeps Customers Engaged

Personalised marketing works because it focuses on the whole journey — not just the conversion. Here’s how to get it right with 6 of the best examples of personalised marketing in action to inspire you.

Salesforce Staff

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It feels like you’ve found “the one” — a customer ready for a long-lasting brand relationship built on personalised marketing. But then, just as quickly as the sparks fly, they fizzle out. Engagement plummets and those once-enthusiastic customers disappear. What went wrong?

In the world of personalised marketing, making the wrong moves can turn a promising relationship into a fleeting encounter. The truth is, our data shows that 81% of customers expect faster interactions as technology advances, and a whopping 73% crave better personalisation . Without these, you risk losing customers because of poor service, which is the number one reason customers stop purchasing.

With timely data at your fingertips , influencing customer behaviour seems like a slam dunk. But there’s a catch: not using all the data you have available can negatively impact customer experiences — and push customers away faster than you can say “unsubscribe.”

So, what can you do to build one personalised marketing journey rather than a series of personalised, yet disparate, interactions? First, let’s define what personalised marketing is, explore some do’s and don’ts, and see best-in-class examples to inspire you to plan for better long-term customer relationships.

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What is personalised marketing?

Personalised marketing ditches the one-size-fits-all approach, using data to tailor messages and offerings to individual customers. This can range from including a customer’s name in an email, to recommending products based on past purchases, to tailoring customer conversations with chatbots powered by artificial intelligence (AI). Done right, it fosters loyalty and boosts revenue. Done wrong, it becomes annoying and intrusive.

What constitutes a “personalised” experience continues to evolve, and there’s a stark difference between how marketing teams are adapting. We found that 47% of marketers in Australia and New Zealand take a lifecycle approach to personalisation — targeting potential customers with awareness campaigns and nurturing existing ones with product support and loyalty programs.

During that journey, marketers engage customers across an average of 10 channels . And that’s exactly what customers expect. But, access to up-to-date data can make it difficult to reach customers across all of those channels — much less influence them to take the next step.

Just like any relationship, personalised marketing requires effort to make it work. Companies have to collect and analyse customer data responsibly, while ensuring it translates into clear audience segments. They also have to share this customer data across departments to create a truly connected experience. Every interaction, big or small, counts and can make or break a relationship.

Maintaining personalisation also requires constant monitoring and adaptation — a challenge for businesses with limited resources. Here’s where size comes in. Large enterprises often have more data that requires the infrastructure and data analysis capabilities to execute complex personalisation strategies.

Small businesses , on the other hand, may rely on simpler tactics to apply customer preferences or offer targeted promotions. While the scale differs, the core idea remains — understanding your audience and tailoring your marketing to resonate with them. But just like in real-world relationships, rushing things or being overly clingy can lead to disaster.

The 6 do’s and don’ts of personalised marketing

Imagine getting served irrelevant ads, or worse, recommendations for something you already bought. The key to avoiding losing your customer is building trust with your audience. Flip your relationship from doomed to devoted with these tips.

1. Don’t rush the “get to know you” phase

Sure, you want to personalise, but not before you understand your audience’s needs. It’s just as important as knowing if your partner likes coffee or tea, roses or tulips, sweet or salty.

Take time to collect accurate data and segment your audience based on this data. Look beyond demographics and delve into past campaign interactions to form a deeper understanding of their preferences. You need all the information about a customer to truly know them — and that data can live anywhere, so don’t let data live trapped in silos.

2. Don’t forget to collaborate

A truly successful customer relationship thrives on open collaboration between departments and shared understanding of the customer . This requires data that’s securely accessible and actionable across the business. Marketing has customer engagement activity, sales has lead details, and service has case history, and commerce has past purchases. Break down departmental silos and share customer data to create deeper connections , anticipate customer needs, and streamline processes for the future.

3. Don’t be selfish

Think of customer data as a two-way street. The more information they share (with clear explanations of how it’s used), the more you can tailor their experience. But remember, it’s a give-and-take. Offer valuable content, discounts, or loyalty rewards in return for their insights.

4. Don’t send too many messages

There’s a fine line between interested and overbearing. And you definitely do not want to appear desperate. Using incomplete or inaccurate data can lead to overwhelming customers with irrelevant recommendations in hopes that they respond. Techniques like waterfall segmentation and propensity to purchase scores can prioritise truly interested audiences and prevent oversaturated promotions.

5. Don’t ignore the little details

Make them feel valued with a truly personalised experience in real time. Offer targeted promotions when they’re most engaged and on the channels they frequent. Imagine getting a discount on that jacket you just browsed — on your phone, while you’re still contemplating the purchase. That’s personalisation done right.

6. Don’t be inconsistent

Consistency in communication is key. Don’t rely on inaccurate or siloed data to only give them what they want every now and then. Set the bar high by unifying your customer profiles across all platforms and departments. This ensures your messaging stays consistent across all channels, no matter how a customer interacts with your brand — chatting on your website, clicking on an ad, talking to a sales rep, or via email.

6 best examples of personalised marketing in action

1. amazon: customer focus turns forests into trees.

The retail and tech giant is famous for its relentless approach to personalisation. From customising each customer’s home page so it contains the items they’re most likely to buy, to using algorithms to offer combination purchases (think of the “frequently bought together” feature), it goes above and beyond to make its marketing useful to individuals. It’s personalisation like this that contributes to Amazon’s success in Australia — in this year’s Prime Day event, it recorded a 19% year-on-year growth in Australian sales.

2. Math Pathways: turning customer data into high distinctions

Every student is different, making personalisation all the more important within education. Math Pathways has made this part of its mission, helping teachers personalise learning and improving maths outcomes for students.

To realise that mission, the organisation needs to personalise its own engagement with a variety of stakeholders. Through Sales Cloud and B2B marketing automation , the business automates data collection and segmentation. It can now send tailored messages to different segments, even spinning up personalised landing pages to boost campaigns. This has nearly doubled its email open rates and yielded a 367% improvement in click-through rates .

3. Spotify: curator, conductor and confidante

More than a few people have said that the streaming service’s knowledge of their musical preferences is almost too good. Offering end-of-year rankings of your most played songs and ‘Discover Weekly’ playlists that predict artists and songs you might appreciate, Spotify’s algorithmic prowess makes each consumer’s experience unique.

Spotify also uses personalisation to amplify customer relationships for its advertisers. Salesforce provides a single source of truth for ad inventory and provides advertisers with real-time information to serve up the right ads to the right customers at the right time.

4. OFX: helpful and personal no matter the time-zone

What should you do if your headquarters are in one place, and your customers are all over the world? That was the challenge facing OFX , a global money transfers company.

They took a unique approach to personalisation. Instead of just targeting based on the currency someone needed, they included the time zone that person was currently situated in. So instead of sending mass emails between midnight and four in the morning, their communications use a ‘follow the sun’ model of 24/7 customer support.

With the help of Salesforce Marketing Cloud , OFX can speak to customers all over the world like a friendly local.

5. Netflix: giving every user a personal cinema

A great example of the advantage personalisation has over legacy marketing is what video streaming service Netflix does with the ‘movie poster.’ In conventional advertising, this single image of the movie has to try and appeal to everyone, but thanks to detailed customer data and intelligent algorithms, Netflix is able to deliver specific images to specific audience members.

Take the first season of the hit show ‘Stranger Things.’ If Netflix algorithms determined someone was more a fan of fantasy than any other genre, the image they saw was dominated by an unnatural, red sky. If they liked teen dramas, they saw the show’s main teenage love interest. While this might seem complicated, it’s fundamentally a type of personalisation any company can accomplish. It all begins with data.

6. Norths Collective: personalisation isn’t just for giants

Given the above examples, you might assume that only the largest companies can pull off personalised marketing. That isn’t the case. Norths Collective is a collection of clubs and health and fitness centres serving several communities in Australia, and its personalisation is cutting edge .

By implementing Salesforce Marketing Cloud and streamlining all its various systems onto a single platform, it can communicate to members with reassuring intimacy. It knows who’s a young mother, who’s a more senior member, and so on. It went from ‘What’s On’ emails that tried to talk to everyone, to targeted emails that told members only what was relevant to them. Average open rates have increased to 60% , well above the industry average of 20.2%, and it’s now expanding personalisation across channels . With personalised headlines, images, and promotions, website traffic is up 45% and time on site has increased by almost 10%.

The secret to personalised marketing? Unified data

In today’s marketing landscape, the key to delivering personalised experiences lies in unified data. Without a cohesive view of customer interactions across all channels, personalised marketing becomes an uphill battle. That’s where Salesforce Data Cloud comes in.

Data Cloud is a powerful data platform designed to unify customer data from a wide array of sources within your organisation — ranging from website behaviour and CRM interactions to ad performance and beyond. By bringing this data together in real time, Data Cloud transforms it into accessible, actionable insights that can be leveraged across your business.

With a unified data foundation, your marketing efforts become more precise and effective. Data Cloud enables you to deliver highly targeted, relevant interactions at every customer touchpoint, ensuring that your marketing not only reaches the right audience but resonates with them. The impact is clear: faster lead processing, deeper customer engagement, and the ability to turn market trends into concrete outcomes, such as empowered teams, delighted customers, and increased revenue.

Power your personalised marketing efforts

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How To Write A Personal Brand Statement (With Examples)

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Whether you’re looking for a job , trying to expand your business and reach new clientele, or searching for career opportunities as an independent contractor, writing a powerful and engaging personal brand statement can help you reach all your professional goals . A strong personal brand statement that communicates your values, skills, and abilities is the foundation for building a solid and versatile personal brand that will carry you through your professional career. Key Takeaways: A personal brand statement is 1 to 3 sentences that uniquely sum up your values, skills, and expertise. Write a personal brand statement by first picking your audience and medium , then brainstorm, write a rough draft, and edit. Emphasize your unique value in your personal brand statement. Personal brand statements are helpful for standing out and networking. In This Article Skip to section What Is A Personal Brand Statement? How To Write A Personal Brand Statement Tips For Writing A Personal Brand Statement Why Is a Personal Brand Statement Important? 13 Inspiring Personal Brand Statement Examples Final Thoughts Sign Up For More Advice and Jobs Show More What Is A Personal Brand Statement?

A personal brand statement is a one-to-three-sentence catchphrase that sums up your values, what you do, and your unique skills and abilities in your field of expertise. The most impressive personal brand statements read like slogans and work to capture the essence of your resume in just a few short lines.

That means writing a personal brand statement that’s short, catchy, compelling, descriptive, and unique all at the same time. Crafting a personal brand statement is much like writing a professional bio , in that it should communicate your personality, skills, and experiences.

A well-written personal brand statement is short and to the point and works to give prospective clients or employers an idea of what you offer and how you can benefit them.

Writing a personal brand statement is much like writing a vision statement , or a mission statement or slogan for a business. Typically, the branding message should be a short elevator pitch highlighting your professional skills and strengths or a unique value proposition.

To write a personal brand statement:

Pick your audience and medium. Before you write your personal brand statement, you need to know who it is for and how you are going to share it. Your personal brand statement could be for potential employers, clients, or peers to network with, or all of them combined. By knowing who you want to speak to, you will be more targeted in your words.

Equally important is knowing how you are going to share your personal brand statement. Will you share it on social media? Will it go on your personal website? Will it be supplemental material for your portfolio or resume ? The type of medium shouldn’t change the statement too much, but again, knowing what you plan to do with your personal brand statement helps you focus.

Brainstorm. Before you get to writing, brainstorm your values, your goals, your skills, and your experiences. Don’t worry so much about form or relevancy, the point is to get everything that makes you “you” onto paper. Once this is done you can have some more separation and look at yourself from a new perspective.

Write a rough draft. Write a rough draft of your personal statement. It is OK if it is longer than three sentences. The rough draft will help you focus in on your qualities you wish to define your personal brand statement.

Edit and get feedback. Here is the tricky part. You need to bring your rough draft down to something easily consumable. Pick your most important quality you want to define your personal brand statement. Be efficient and honest with your words to make it unique to you. Ask for feedback from your peers. It can help if you can find someone who is similar to your target audience, such as a professional mentor or former boss .

With this in mind you are on the right path to coming up with your own personal brand statement.

Tips For Writing A Personal Brand Statement

If it’s your first time writing a personal brand statement, we’ve got you covered. Many of the rules you follow when writing a traditional resume can also be applied to a personal brand statement. However, there are a few specifics you’ll need to keep in mind to write a perfect personal brand statement.

Here are the top five tips all professionals should follow when crafting a strong brand:

Understand your brand. Before you set out to write your personal brand statement you need to understand your brand and think about what you’re aiming to accomplish in your professional punchline.

To understand your brand you should think about your core values , what your most desirable skills, abilities, and qualifications are, what audience you want to appeal to in your personal brand statement, and what sets you apart from your peers. Having a strong brand identity will help you find career success.

Appeal to your audience. No matter what industry you work in, it’s important to think about your audience when crafting your personal brand statement. Knowing your audience will help you tailor your branding and marketing strategies and craft a message that resonates with career professionals and reaches your target network.

Emphasize your unique value. The best personal brand statements highlight an individual’s unique abilities and strongest selling points. By emphasizing your unique value your personal brand statement will serve to help you stand out and articulate your passions and motivations.

Be consistent and clever. Being consistent and highlighting your skills and services in a catchy way is essential in clearly communicating your brand. Ensuring that your personal brand statement is consistent with your actual values and professional abilities and is written cohesively and cleverly will help you stand out and build your brand.

Pay attention to your tone of voice. Your tone of voice can be very important when building a strong brand. Depending on what you aim to accomplish in your personal brand statement, you may want to use a casual, professional, or straightforward tone of voice.

Using an acceptable tone of voice will help your craft powerful branding that differentiates you from your peers and resonates with your target audience.

Why Is a Personal Brand Statement Important?

An effective personal brand statement can set you apart from the competition, help people recognize and remember you, help you network and find opportunities for career development, and grow your audience or client list.

Whether you’re a job-seeker, freelancer, entrepreneur , or employer, having a personal brand statement is an important element of branding and marketing and can be essential in finding and maintaining professional success.

Personal branding is also a great way for established industry professionals to find opportunities to participate in speaking engagement and professional networking events since the majority of professionals with a strong brand identity have an established online presence.

Personal brand statements are the perfect platform for showcasing your knowledge on a specific company or your industry expertise and can be displayed as an objective statement on your professional resume or your website, portfolio, or LinkedIn profile.

If you’re looking to get hired, land a big job interview, get a promotion , expand your professional network, and increase your likelihood to find overall career success, writing a powerful personal brand statement is essential.

13 Inspiring Personal Brand Statement Examples

When it comes to powerful branding and the brand development process, a little inspiration can do a long way. Here are 13 inspiring personal brand statements from established professionals across a wide range of occupational industries.

Marie Forleo. Marie Forleo, the host of the award-winning show MarieTV, keeps it light and simple with her personal brand statement. It reads:

Hi, I’m Marie. An entrepreneur, writer , philanthropist, and an unshakable optimist dedicated to helping you become the person you most want to be.

Nick Loper. Nick Loper, an entrepreneur and business coach , uses attention-grabbing words to connect with and draw in customers. His personal brand statement is short but striking. It reads:

Let’s build job-free income.

Selena Soo. This marketing and publicity strategist ’s brand statement is genuine, professional, and direct. The statement reads:

I’m a publicity and marketing strategist who helps experts, authors, and coaches go from ‘hidden gem’ to admired industry leader …and even a household name.

Adam Cobb. As a fitness and nutrition coach, exercise, a healthy diet, and a spiritual awareness are at the core of Adam Cobb’s life and career. He reiterates that in his personal brand statement, keeping things clear and concise. The statement reads:

Move well, eat well, think well.

Irene Koehler. Working as a personal branding coach, Irene Koehler knows a thing or two about personal brand statements. She keeps hers short, punchy, and powerful. It reads:

I transform accomplished women from unknown to unforgettable with a strategic, trustworthy personal brand.

Darrell Franklin. As the head of industry at Google, Darrell Franklin lets his leadership skills and industry expertise shine in his personal brand statement. It reads:

Innovation is in my blood…I seek to find ways to adapt when needed and disrupt when possible. For the past 15+ years, I have been at the forefront of digital evolution and transformation as an intrepid business strategist , thought leader, and functional operator , and called on to develop solutions and technologies that have enabled stronger customer engagement, retention, and loyalty.

Jessi Fearon. This personal finance and budget blogger gets right to the point in her personal brand statement. It reads:

Real life on a budget.

Tony Robbins. Tony Robbins is known for his inspiring self-improvement books and speeches. He’s almost equally as known for his personal brand statement. The statement is crisp and motivational, reading:

Transform your life.

Larry Kim. Larry Kim, CEO of MobileMonkey, Inc. and founder of WordStream, Inc., recognizes the importance of diversity and creativity. The marketing expert has set himself apart from his peers through a unique, fun, and nontraditional approach to a personal brand statement. The statement reads:

Be a unicorn in a sea of donkeys.

Brittany Berger. Content marketer Brittany Berger knows how to stand out from the crowd . Her personal brand statement peaks interest and grabs attention by challenging popular and traditional ideas. The statement reads:

Create less content. (It’ll be fine! I promise!)

Chandler Bolt. Chandler Bolt is an author and the founder of Self-Publishing School who, through a clever, motivational, and relatable personal brand statement, inspires his clients to publish their first book. His statement reads:

Hi, I’m Chandler Bolt. Six-time bestselling author and founder of Self Publishing School. There’s a book inside you, And my goal is to help you find it and go from blank page to bestselling author — even if you’re busy, idea-less, or bad at writing like me.

Ann Handley. This best-selling author and digital marketing expert uses a casual tone in her personal brand statement but gets straight to the point to capture interest and increase her marketability. Her statement reads:

Empowering ridiculously good marketing.

Andrea Perez. After an impressive career, Andrea Perez, global vice president and general manager for Nike’s Jordan Women’s brand, knows she’s valuable as a consumer marketer. Her personal brand statement exudes confidence and professionalism . It reads:

I’m a modern, fearless, digitally-driven, and globally savvy brand/ business leader with over 15 years of experience representing two of the most exciting, influential consumer brands in the world. I live for opportunities to deliver game-changing, digital and physical global marketing programs that deepen consumer connections, accelerate revenue, and drive brand growth.

Final Thoughts

Writing a short, strong, and catchy personal brand statement is the perfect way to convey your value as an industry professional and showcase your personality , passion, skills, and values. Summing up your experience and abilities in a personal brand statement or tagline can lead to various opportunities for professional growth.

By following the tips and examples provided in this article you’ll be one step closer to establishing your brand appealing to potential customers, professional connections, and employers.

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Elsie is an experienced writer, reporter, and content creator. As a leader in her field, Elsie is best known for her work as a Reporter for The Southampton Press, but she can also be credited with contributions to Long Island Pulse Magazine and Hamptons Online. She holds a Bachelor of Arts degree in journalism from Stony Brook University and currently resides in Franklin, Tennessee.

Matt Warzel a President of a resume writing firm (MJW Careers, LLC) with 15+ years of recruitment, outplacement, career coaching and resume writing experience. Matt is also a Certified Professional Resume Writer (CPRW) and Certified Internet Recruiter (CIR) with a Bachelor of Science in Business Administration (Marketing Focus) from John Carroll University.

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Ever since an early stage in my life, I have always worked hard to overcome challenges. This in turn influenced my passion for business. Business can be a risky and competitive industry, but having considered my most desired skills and interests, I know that I am ready to step into the world of business.

My passion for business has reinforced my decision and motivation to study business at a degree level. I am a creative, alert and hard working individual who can work intuitively with a pragmatic approach to studying, and for this reason I believe I can succeed in this course. I am keen to develop my knowledge in marketing as this is an interesting area of work for me. I also like to carry out my own research, and find out new points about business that I haven't come across yet.

I understand that marketing demands a fair degree of scientific thinking. And that it is a complex profession, requiring a broad understanding of technology, an awareness of how to analyse and understand data, plus a good grounding in a variety of other scientific and mathematical principles which I personally believe I have and this would enable me to progress and establish a good understanding.

Some of the modules that I have covered include Finance, Human Resources, Strategic Management and Marketing. With excellent understanding in these subjects that I have covered and an enthusiasm for knowledge, I am confident in my ability to progress further in business as I am keen to further my own skills in education.

I undertook a school-led work experience scheme at a business firm called Bridge Park in Wembley. Being an office-based job, I was able to further my organisational and interpersonal skills as I learnt the importance of professionalism in the work area and the day-to-day pressures of deadlines. During my time at Bridge Park, I recognised how businesses work with one another to gain profit.

During my secondary school life, I captained my football team from year 7-11. This improved my leadership abilities as I learnt how to organise the team, and understood the importance of teamwork, encouraging the players and improving team morale and spirit.

Being a successful captain, I always believed in a democratic team who could interact with each other, giving individual input from each of the members, and my role was to bring their ideas together and make final decisions. Being captain made me gain the understanding of commitment to the team and helping the team to a winning form.

I have been on various trips, one of which was a school trip to Egypt. It was an amazing experience, where I interacted with people from a different background. I was able to acknowledge and understand the values and norms of other cultures. This was thoroughly rewarding and I now have a deeper appreciation of diversity.

I am a believer of pro-actively trying to make a difference to world poverty and even in the current climates of recession I strongly believe that the developed countries have a duty to developing countries today. I'm currently donating monthly to Oxfam and have previously undertaken some volunteer work for the charity organisation, which provides domestic aid to developing countries.

During this time, I was able to help raise money to give aid to the children in Somalia. I found this experience very rewarding as I know that however little my efforts may seen, they have surely provided at least one child a better life. These efforts only strengthened my determination to work hard and achieve to the highest of my ability.

Making full use of the facilities we have in London, I am a regular attendee at my local gym and am a fanatic of sport, from hockey to basketball, but favouring football.

Having read a lot of media reviews on health and fitness and assessed the new approaches to health over the last few years, I am much more aware of the need to be positive about my health and understand the physical importance of taking care of your body and its effect on the mind, than ever before.

I intend to study at university and achieve a high class degree that will greatly help me to pursue my career plans in Business.

Profile info

This personal statement was written by bad_boy_g for application in 2009.

bad_boy_g's Comments

I'm coming to end of my personal statement i just wanted some thought from other people what they think and what i could improve!

Related Personal Statements

Tue, 09/12/2008 - 16:33

im applying for a marketing/advertising degree for 09 entry...still working on a new PS, thought they dont have anything on Advertising and only 3 Marketing statements > not really a gr8 amount of help from any of those...so Ive been reading through some of the Business ones.

So far, urs has really stood out Great statement :) in terms of covering all areas from academic achievements, work exp. extra cirricualar activities etc. while still showing u have a life!/are a well rounded person & without being too big-headed/waffling on/boring or using fancy words which look out of place n dnt rel8.. G00dluck, where have u applied so far?...

Wed, 10/12/2008 - 11:10

I've applied to Kent, nottingham trent, reading, brighton and worcester.! i havent yet sent my statement off going to send it off by today or tomorow what abt u where u applied?

yeh im just finishing up on

Thu, 11/12/2008 - 17:52

yeh im just finishing up on myne and hoping to send it off by tommorrow. I've summed it down to just 2 main unis that i want to go to - Hertfordshire and Northampton, but will probz add another thats in/around the london area maybe..

Very good! Affirmative,

Thu, 11/12/2008 - 21:53

Very good! Affirmative, confident and assertive!

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