quasi experimental design vs correlational

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• Types of Research Designs Compared | Guide & Examples

Types of Research Designs Compared | Guide & Examples

Published on June 20, 2019 by Shona McCombes . Revised on June 22, 2023.

When you start planning a research project, developing research questions and creating a  research design , you will have to make various decisions about the type of research you want to do.

There are many ways to categorize different types of research. The words you use to describe your research depend on your discipline and field. In general, though, the form your research design takes will be shaped by:

• The type of knowledge you aim to produce
• The type of data you will collect and analyze
• The sampling methods , timescale and location of the research

This article takes a look at some common distinctions made between different types of research and outlines the key differences between them.

Table of contents

Types of research aims, types of research data, types of sampling, timescale, and location, other interesting articles.

The first thing to consider is what kind of knowledge your research aims to contribute.

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The next thing to consider is what type of data you will collect. Each kind of data is associated with a range of specific research methods and procedures.

Finally, you have to consider three closely related questions: how will you select the subjects or participants of the research? When and how often will you collect data from your subjects? And where will the research take place?

Keep in mind that the methods that you choose bring with them different risk factors and types of research bias . Biases aren’t completely avoidable, but can heavily impact the validity and reliability of your findings if left unchecked.

Choosing between all these different research types is part of the process of creating your research design , which determines exactly how your research will be conducted. But the type of research is only the first step: next, you have to make more concrete decisions about your research methods and the details of the study.

Read more about creating a research design

If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.

• Normal distribution
• Degrees of freedom
• Null hypothesis
• Discourse analysis
• Control groups
• Mixed methods research
• Non-probability sampling
• Quantitative research
• Ecological validity

Research bias

• Rosenthal effect
• Implicit bias
• Cognitive bias
• Selection bias
• Negativity bias
• Status quo bias

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Statistics By Jim

Making statistics intuitive

Quasi Experimental Design Overview & Examples

By Jim Frost Leave a Comment

What is a Quasi Experimental Design?

A quasi experimental design is a method for identifying causal relationships that does not randomly assign participants to the experimental groups. Instead, researchers use a non-random process. For example, they might use an eligibility cutoff score or preexisting groups to determine who receives the treatment.

Quasi-experimental research is a design that closely resembles experimental research but is different. The term “quasi” means “resembling,” so you can think of it as a cousin to actual experiments. In these studies, researchers can manipulate an independent variable — that is, they change one factor to see what effect it has. However, unlike true experimental research, participants are not randomly assigned to different groups.

Learn more about Experimental Designs: Definition & Types .

When to Use Quasi-Experimental Design

Researchers typically use a quasi-experimental design because they can’t randomize due to practical or ethical concerns. For example:

• Practical Constraints : A school interested in testing a new teaching method can only implement it in preexisting classes and cannot randomly assign students.
• Ethical Concerns : A medical study might not be able to randomly assign participants to a treatment group for an experimental medication when they are already taking a proven drug.

Quasi-experimental designs also come in handy when researchers want to study the effects of naturally occurring events, like policy changes or environmental shifts, where they can’t control who is exposed to the treatment.

Quasi-experimental designs occupy a unique position in the spectrum of research methodologies, sitting between observational studies and true experiments. This middle ground offers a blend of both worlds, addressing some limitations of purely observational studies while navigating the constraints often accompanying true experiments.

A significant advantage of quasi-experimental research over purely observational studies and correlational research is that it addresses the issue of directionality, determining which variable is the cause and which is the effect. In quasi-experiments, an intervention typically occurs during the investigation, and the researchers record outcomes before and after it, increasing the confidence that it causes the observed changes.

However, it’s crucial to recognize its limitations as well. Controlling confounding variables is a larger concern for a quasi-experimental design than a true experiment because it lacks random assignment.

In sum, quasi-experimental designs offer a valuable research approach when random assignment is not feasible, providing a more structured and controlled framework than observational studies while acknowledging and attempting to address potential confounders.

Types of Quasi-Experimental Designs and Examples

Quasi-experimental studies use various methods, depending on the scenario.

Natural Experiments

This design uses naturally occurring events or changes to create the treatment and control groups. Researchers compare outcomes between those whom the event affected and those it did not affect. Analysts use statistical controls to account for confounders that the researchers must also measure.

Natural experiments are related to observational studies, but they allow for a clearer causality inference because the external event or policy change provides both a form of quasi-random group assignment and a definite start date for the intervention.

For example, in a natural experiment utilizing a quasi-experimental design, researchers study the impact of a significant economic policy change on small business growth. The policy is implemented in one state but not in neighboring states. This scenario creates an unplanned experimental setup, where the state with the new policy serves as the treatment group, and the neighboring states act as the control group.

Researchers are primarily interested in small business growth rates but need to record various confounders that can impact growth rates. Hence, they record state economic indicators, investment levels, and employment figures. By recording these metrics across the states, they can include them in the model as covariates and control them statistically. This method allows researchers to estimate differences in small business growth due to the policy itself, separate from the various confounders.

Nonequivalent Groups Design

This method involves matching existing groups that are similar but not identical. Researchers attempt to find groups that are as equivalent as possible, particularly for factors likely to affect the outcome.

For instance, researchers use a nonequivalent groups quasi-experimental design to evaluate the effectiveness of a new teaching method in improving students’ mathematics performance. A school district considering the teaching method is planning the study. Students are already divided into schools, preventing random assignment.

The researchers matched two schools with similar demographics, baseline academic performance, and resources. The school using the traditional methodology is the control, while the other uses the new approach. Researchers are evaluating differences in educational outcomes between the two methods.

They perform a pretest to identify differences between the schools that might affect the outcome and include them as covariates to control for confounding. They also record outcomes before and after the intervention to have a larger context for the changes they observe.

Regression Discontinuity

This process assigns subjects to a treatment or control group based on a predetermined cutoff point (e.g., a test score). The analysis primarily focuses on participants near the cutoff point, as they are likely similar except for the treatment received. By comparing participants just above and below the cutoff, the design controls for confounders that vary smoothly around the cutoff.

For example, in a regression discontinuity quasi-experimental design focusing on a new medical treatment for depression, researchers use depression scores as the cutoff point. Individuals with depression scores just above a certain threshold are assigned to receive the latest treatment, while those just below the threshold do not receive it. This method creates two closely matched groups: one that barely qualifies for treatment and one that barely misses out.

By comparing the mental health outcomes of these two groups over time, researchers can assess the effectiveness of the new treatment. The assumption is that the only significant difference between the groups is whether they received the treatment, thereby isolating its impact on depression outcomes.

Controlling Confounders in a Quasi-Experimental Design

Accounting for confounding variables is a challenging but essential task for a quasi-experimental design.

In a true experiment, the random assignment process equalizes confounders across the groups to nullify their overall effect. It’s the gold standard because it works on all confounders, known and unknown.

Unfortunately, the lack of random assignment can allow differences between the groups to exist before the intervention. These confounding factors might ultimately explain the results rather than the intervention.

Consequently, researchers must use other methods to equalize the groups roughly using matching and cutoff values or statistically adjust for preexisting differences they measure to reduce the impact of confounders.

A key strength of quasi-experiments is their frequent use of “pre-post testing.” This approach involves conducting initial tests before collecting data to check for preexisting differences between groups that could impact the study’s outcome. By identifying these variables early on and including them as covariates, researchers can more effectively control potential confounders in their statistical analysis.

Additionally, researchers frequently track outcomes before and after the intervention to better understand the context for changes they observe.

Statisticians consider these methods to be less effective than randomization. Hence, quasi-experiments fall somewhere in the middle when it comes to internal validity , or how well the study can identify causal relationships versus mere correlation . They’re more conclusive than correlational studies but not as solid as true experiments.

In conclusion, quasi-experimental designs offer researchers a versatile and practical approach when random assignment is not feasible. This methodology bridges the gap between controlled experiments and observational studies, providing a valuable tool for investigating cause-and-effect relationships in real-world settings. Researchers can address ethical and logistical constraints by understanding and leveraging the different types of quasi-experimental designs while still obtaining insightful and meaningful results.

Cook, T. D., & Campbell, D. T. (1979).  Quasi-experimentation: Design & analysis issues in field settings . Boston, MA: Houghton Mifflin

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Experimental vs Quasi-Experimental Design: Which to Choose?

Here’s a table that summarizes the similarities and differences between an experimental and a quasi-experimental study design:

What is a quasi-experimental design?

A quasi-experimental design is a non-randomized study design used to evaluate the effect of an intervention. The intervention can be a training program, a policy change or a medical treatment.

Unlike a true experiment, in a quasi-experimental study the choice of who gets the intervention and who doesn’t is not randomized. Instead, the intervention can be assigned to participants according to their choosing or that of the researcher, or by using any method other than randomness.

Having a control group is not required, but if present, it provides a higher level of evidence for the relationship between the intervention and the outcome.

(for more information, I recommend my other article: Understand Quasi-Experimental Design Through an Example ) .

Examples of quasi-experimental designs include:

• One-Group Posttest Only Design
• Static-Group Comparison Design
• One-Group Pretest-Posttest Design
• Separate-Sample Pretest-Posttest Design

What is an experimental design?

An experimental design is a randomized study design used to evaluate the effect of an intervention. In its simplest form, the participants will be randomly divided into 2 groups:

• A treatment group: where participants receive the new intervention which effect we want to study.
• A control or comparison group: where participants do not receive any intervention at all (or receive some standard intervention).

Randomization ensures that each participant has the same chance of receiving the intervention. Its objective is to equalize the 2 groups, and therefore, any observed difference in the study outcome afterwards will only be attributed to the intervention – i.e. it removes confounding.

(for more information, I recommend my other article: Purpose and Limitations of Random Assignment ).

Examples of experimental designs include:

• Posttest-Only Control Group Design
• Pretest-Posttest Control Group Design
• Solomon Four-Group Design
• Matched Pairs Design
• Randomized Block Design

When to choose an experimental design over a quasi-experimental design?

Although many statistical techniques can be used to deal with confounding in a quasi-experimental study, in practice, randomization is still the best tool we have to study causal relationships.

Another problem with quasi-experiments is the natural progression of the disease or the condition under study — When studying the effect of an intervention over time, one should consider natural changes because these can be mistaken with changes in outcome that are caused by the intervention. Having a well-chosen control group helps dealing with this issue.

So, if losing the element of randomness seems like an unwise step down in the hierarchy of evidence, why would we ever want to do it?

This is what we’re going to discuss next.

When to choose a quasi-experimental design over a true experiment?

The issue with randomness is that it cannot be always achievable.

So here are some cases where using a quasi-experimental design makes more sense than using an experimental one:

• If being in one group is believed to be harmful for the participants , either because the intervention is harmful (ex. randomizing people to smoking), or the intervention has a questionable efficacy, or on the contrary it is believed to be so beneficial that it would be malevolent to put people in the control group (ex. randomizing people to receiving an operation).
• In cases where interventions act on a group of people in a given location , it becomes difficult to adequately randomize subjects (ex. an intervention that reduces pollution in a given area).
• When working with small sample sizes , as randomized controlled trials require a large sample size to account for heterogeneity among subjects (i.e. to evenly distribute confounding variables between the intervention and control groups).

Further reading

• Statistical Software Popularity in 40,582 Research Papers
• Checking the Popularity of 125 Statistical Tests and Models
• Objectives of Epidemiology (With Examples)
• 12 Famous Epidemiologists and Why

Experimental and Quasi-Experimental Research

Guide Title: Experimental and Quasi-Experimental Research Guide ID: 64

You approach a stainless-steel wall, separated vertically along its middle where two halves meet. After looking to the left, you see two buttons on the wall to the right. You press the top button and it lights up. A soft tone sounds and the two halves of the wall slide apart to reveal a small room. You step into the room. Looking to the left, then to the right, you see a panel of more buttons. You know that you seek a room marked with the numbers 1-0-1-2, so you press the button marked "10." The halves slide shut and enclose you within the cubicle, which jolts upward. Soon, the soft tone sounds again. The door opens again. On the far wall, a sign silently proclaims, "10th floor."

You have engaged in a series of experiments. A ride in an elevator may not seem like an experiment, but it, and each step taken towards its ultimate outcome, are common examples of a search for a causal relationship-which is what experimentation is all about.

You started with the hypothesis that this is in fact an elevator. You proved that you were correct. You then hypothesized that the button to summon the elevator was on the left, which was incorrect, so then you hypothesized it was on the right, and you were correct. You hypothesized that pressing the button marked with the up arrow would not only bring an elevator to you, but that it would be an elevator heading in the up direction. You were right.

As this guide explains, the deliberate process of testing hypotheses and reaching conclusions is an extension of commonplace testing of cause and effect relationships.

Basic Concepts of Experimental and Quasi-Experimental Research

Discovering causal relationships is the key to experimental research. In abstract terms, this means the relationship between a certain action, X, which alone creates the effect Y. For example, turning the volume knob on your stereo clockwise causes the sound to get louder. In addition, you could observe that turning the knob clockwise alone, and nothing else, caused the sound level to increase. You could further conclude that a causal relationship exists between turning the knob clockwise and an increase in volume; not simply because one caused the other, but because you are certain that nothing else caused the effect.

Independent and Dependent Variables

Beyond discovering causal relationships, experimental research further seeks out how much cause will produce how much effect; in technical terms, how the independent variable will affect the dependent variable. You know that turning the knob clockwise will produce a louder noise, but by varying how much you turn it, you see how much sound is produced. On the other hand, you might find that although you turn the knob a great deal, sound doesn't increase dramatically. Or, you might find that turning the knob just a little adds more sound than expected. The amount that you turned the knob is the independent variable, the variable that the researcher controls, and the amount of sound that resulted from turning it is the dependent variable, the change that is caused by the independent variable.

Experimental research also looks into the effects of removing something. For example, if you remove a loud noise from the room, will the person next to you be able to hear you? Or how much noise needs to be removed before that person can hear you?

Treatment and Hypothesis

The term treatment refers to either removing or adding a stimulus in order to measure an effect (such as turning the knob a little or a lot, or reducing the noise level a little or a lot). Experimental researchers want to know how varying levels of treatment will affect what they are studying. As such, researchers often have an idea, or hypothesis, about what effect will occur when they cause something. Few experiments are performed where there is no idea of what will happen. From past experiences in life or from the knowledge we possess in our specific field of study, we know how some actions cause other reactions. Experiments confirm or reconfirm this fact.

Experimentation becomes more complex when the causal relationships they seek aren't as clear as in the stereo knob-turning examples. Questions like "Will olestra cause cancer?" or "Will this new fertilizer help this plant grow better?" present more to consider. For example, any number of things could affect the growth rate of a plant-the temperature, how much water or sun it receives, or how much carbon dioxide is in the air. These variables can affect an experiment's results. An experimenter who wants to show that adding a certain fertilizer will help a plant grow better must ensure that it is the fertilizer, and nothing else, affecting the growth patterns of the plant. To do this, as many of these variables as possible must be controlled.

Matching and Randomization

In the example used in this guide (you'll find the example below), we discuss an experiment that focuses on three groups of plants -- one that is treated with a fertilizer named MegaGro, another group treated with a fertilizer named Plant!, and yet another that is not treated with fetilizer (this latter group serves as a "control" group). In this example, even though the designers of the experiment have tried to remove all extraneous variables, results may appear merely coincidental. Since the goal of the experiment is to prove a causal relationship in which a single variable is responsible for the effect produced, the experiment would produce stronger proof if the results were replicated in larger treatment and control groups.

Selecting groups entails assigning subjects in the groups of an experiment in such a way that treatment and control groups are comparable in all respects except the application of the treatment. Groups can be created in two ways: matching and randomization. In the MegaGro experiment discussed below, the plants might be matched according to characteristics such as age, weight and whether they are blooming. This involves distributing these plants so that each plant in one group exactly matches characteristics of plants in the other groups. Matching may be problematic, though, because it "can promote a false sense of security by leading [the experimenter] to believe that [the] experimental and control groups were really equated at the outset, when in fact they were not equated on a host of variables" (Jones, 291). In other words, you may have flowers for your MegaGro experiment that you matched and distributed among groups, but other variables are unaccounted for. It would be difficult to have equal groupings.

Randomization, then, is preferred to matching. This method is based on the statistical principle of normal distribution. Theoretically, any arbitrarily selected group of adequate size will reflect normal distribution. Differences between groups will average out and become more comparable. The principle of normal distribution states that in a population most individuals will fall within the middle range of values for a given characteristic, with increasingly fewer toward either extreme (graphically represented as the ubiquitous "bell curve").

Differences between Quasi-Experimental and Experimental Research

Thus far, we have explained that for experimental research we need:

• a hypothesis for a causal relationship;
• a control group and a treatment group;
• to eliminate confounding variables that might mess up the experiment and prevent displaying the causal relationship; and
• to have larger groups with a carefully sorted constituency; preferably randomized, in order to keep accidental differences from fouling things up.

But what if we don't have all of those? Do we still have an experiment? Not a true experiment in the strictest scientific sense of the term, but we can have a quasi-experiment, an attempt to uncover a causal relationship, even though the researcher cannot control all the factors that might affect the outcome.

A quasi-experimenter treats a given situation as an experiment even though it is not wholly by design. The independent variable may not be manipulated by the researcher, treatment and control groups may not be randomized or matched, or there may be no control group. The researcher is limited in what he or she can say conclusively.

The significant element of both experiments and quasi-experiments is the measure of the dependent variable, which it allows for comparison. Some data is quite straightforward, but other measures, such as level of self-confidence in writing ability, increase in creativity or in reading comprehension are inescapably subjective. In such cases, quasi-experimentation often involves a number of strategies to compare subjectivity, such as rating data, testing, surveying, and content analysis.

Rating essentially is developing a rating scale to evaluate data. In testing, experimenters and quasi-experimenters use ANOVA (Analysis of Variance) and ANCOVA (Analysis of Co-Variance) tests to measure differences between control and experimental groups, as well as different correlations between groups.

Since we're mentioning the subject of statistics, note that experimental or quasi-experimental research cannot state beyond a shadow of a doubt that a single cause will always produce any one effect. They can do no more than show a probability that one thing causes another. The probability that a result is the due to random chance is an important measure of statistical analysis and in experimental research.

Example: Causality

Let's say you want to determine that your new fertilizer, MegaGro, will increase the growth rate of plants. You begin by getting a plant to go with your fertilizer. Since the experiment is concerned with proving that MegaGro works, you need another plant, using no fertilizer at all on it, to compare how much change your fertilized plant displays. This is what is known as a control group.

Set up with a control group, which will receive no treatment, and an experimental group, which will get MegaGro, you must then address those variables that could invalidate your experiment. This can be an extensive and exhaustive process. You must ensure that you use the same plant; that both groups are put in the same kind of soil; that they receive equal amounts of water and sun; that they receive the same amount of exposure to carbon-dioxide-exhaling researchers, and so on. In short, any other variable that might affect the growth of those plants, other than the fertilizer, must be the same for both plants. Otherwise, you can't prove absolutely that MegaGro is the only explanation for the increased growth of one of those plants.

Such an experiment can be done on more than two groups. You may not only want to show that MegaGro is an effective fertilizer, but that it is better than its competitor brand of fertilizer, Plant! All you need to do, then, is have one experimental group receiving MegaGro, one receiving Plant! and the other (the control group) receiving no fertilizer. Those are the only variables that can be different between the three groups; all other variables must be the same for the experiment to be valid.

Controlling variables allows the researcher to identify conditions that may affect the experiment's outcome. This may lead to alternative explanations that the researcher is willing to entertain in order to isolate only variables judged significant. In the MegaGro experiment, you may be concerned with how fertile the soil is, but not with the plants'; relative position in the window, as you don't think that the amount of shade they get will affect their growth rate. But what if it did? You would have to go about eliminating variables in order to determine which is the key factor. What if one receives more shade than the other and the MegaGro plant, which received more shade, died? This might prompt you to formulate a plausible alternative explanation, which is a way of accounting for a result that differs from what you expected. You would then want to redo the study with equal amounts of sunlight.

Methods: Five Steps

Experimental research can be roughly divided into five phases:

Identifying a research problem

The process starts by clearly identifying the problem you want to study and considering what possible methods will affect a solution. Then you choose the method you want to test, and formulate a hypothesis to predict the outcome of the test.

For example, you may want to improve student essays, but you don't believe that teacher feedback is enough. You hypothesize that some possible methods for writing improvement include peer workshopping, or reading more example essays. Favoring the former, your experiment would try to determine if peer workshopping improves writing in high school seniors. You state your hypothesis: peer workshopping prior to turning in a final draft will improve the quality of the student's essay.

Planning an experimental research study

The next step is to devise an experiment to test your hypothesis. In doing so, you must consider several factors. For example, how generalizable do you want your end results to be? Do you want to generalize about the entire population of high school seniors everywhere, or just the particular population of seniors at your specific school? This will determine how simple or complex the experiment will be. The amount of time funding you have will also determine the size of your experiment.

Continuing the example from step one, you may want a small study at one school involving three teachers, each teaching two sections of the same course. The treatment in this experiment is peer workshopping. Each of the three teachers will assign the same essay assignment to both classes; the treatment group will participate in peer workshopping, while the control group will receive only teacher comments on their drafts.

Conducting the experiment

At the start of an experiment, the control and treatment groups must be selected. Whereas the "hard" sciences have the luxury of attempting to create truly equal groups, educators often find themselves forced to conduct their experiments based on self-selected groups, rather than on randomization. As was highlighted in the Basic Concepts section, this makes the study a quasi-experiment, since the researchers cannot control all of the variables.

For the peer workshopping experiment, let's say that it involves six classes and three teachers with a sample of students randomly selected from all the classes. Each teacher will have a class for a control group and a class for a treatment group. The essay assignment is given and the teachers are briefed not to change any of their teaching methods other than the use of peer workshopping. You may see here that this is an effort to control a possible variable: teaching style variance.

Analyzing the data

The fourth step is to collect and analyze the data. This is not solely a step where you collect the papers, read them, and say your methods were a success. You must show how successful. You must devise a scale by which you will evaluate the data you receive, therefore you must decide what indicators will be, and will not be, important.

Continuing our example, the teachers' grades are first recorded, then the essays are evaluated for a change in sentence complexity, syntactical and grammatical errors, and overall length. Any statistical analysis is done at this time if you choose to do any. Notice here that the researcher has made judgments on what signals improved writing. It is not simply a matter of improved teacher grades, but a matter of what the researcher believes constitutes improved use of the language.

Writing the paper/presentation describing the findings

Once you have completed the experiment, you will want to share findings by publishing academic paper (or presentations). These papers usually have the following format, but it is not necessary to follow it strictly. Sections can be combined or not included, depending on the structure of the experiment, and the journal to which you submit your paper.

• Abstract : Summarize the project: its aims, participants, basic methodology, results, and a brief interpretation.
• Introduction : Set the context of the experiment.
• Review of Literature : Provide a review of the literature in the specific area of study to show what work has been done. Should lead directly to the author's purpose for the study.
• Statement of Purpose : Present the problem to be studied.
• Participants : Describe in detail participants involved in the study; e.g., how many, etc. Provide as much information as possible.
• Materials and Procedures : Clearly describe materials and procedures. Provide enough information so that the experiment can be replicated, but not so much information that it becomes unreadable. Include how participants were chosen, the tasks assigned them, how they were conducted, how data were evaluated, etc.
• Results : Present the data in an organized fashion. If it is quantifiable, it is analyzed through statistical means. Avoid interpretation at this time.
• Discussion : After presenting the results, interpret what has happened in the experiment. Base the discussion only on the data collected and as objective an interpretation as possible. Hypothesizing is possible here.
• Limitations : Discuss factors that affect the results. Here, you can speculate how much generalization, or more likely, transferability, is possible based on results. This section is important for quasi-experimentation, since a quasi-experiment cannot control all of the variables that might affect the outcome of a study. You would discuss what variables you could not control.
• Conclusion : Synthesize all of the above sections.
• References : Document works cited in the correct format for the field.

Experimental and Quasi-Experimental Research: Issues and Commentary

Several issues are addressed in this section, including the use of experimental and quasi-experimental research in educational settings, the relevance of the methods to English studies, and ethical concerns regarding the methods.

Using Experimental and Quasi-Experimental Research in Educational Settings

Charting causal relationships in human settings.

Any time a human population is involved, prediction of casual relationships becomes cloudy and, some say, impossible. Many reasons exist for this; for example,

• researchers in classrooms add a disturbing presence, causing students to act abnormally, consciously or unconsciously;
• subjects try to please the researcher, just because of an apparent interest in them (known as the Hawthorne Effect); or, perhaps
• the teacher as researcher is restricted by bias and time pressures.

But such confounding variables don't stop researchers from trying to identify causal relationships in education. Educators naturally experiment anyway, comparing groups, assessing the attributes of each, and making predictions based on an evaluation of alternatives. They look to research to support their intuitive practices, experimenting whenever they try to decide which instruction method will best encourage student improvement.

Combining Theory, Research, and Practice

The goal of educational research lies in combining theory, research, and practice. Educational researchers attempt to establish models of teaching practice, learning styles, curriculum development, and countless other educational issues. The aim is to "try to improve our understanding of education and to strive to find ways to have understanding contribute to the improvement of practice," one writer asserts (Floden 1996, p. 197).

In quasi-experimentation, researchers try to develop models by involving teachers as researchers, employing observational research techniques. Although results of this kind of research are context-dependent and difficult to generalize, they can act as a starting point for further study. The "educational researcher . . . provides guidelines and interpretive material intended to liberate the teacher's intelligence so that whatever artistry in teaching the teacher can achieve will be employed" (Eisner 1992, p. 8).

Bias and Rigor

Critics contend that the educational researcher is inherently biased, sample selection is arbitrary, and replication is impossible. The key to combating such criticism has to do with rigor. Rigor is established through close, proper attention to randomizing groups, time spent on a study, and questioning techniques. This allows more effective application of standards of quantitative research to qualitative research.

Often, teachers cannot wait to for piles of experimentation data to be analyzed before using the teaching methods (Lauer and Asher 1988). They ultimately must assess whether the results of a study in a distant classroom are applicable in their own classrooms. And they must continuously test the effectiveness of their methods by using experimental and qualitative research simultaneously. In addition to statistics (quantitative), researchers may perform case studies or observational research (qualitative) in conjunction with, or prior to, experimentation.

Relevance to English Studies

Situations in english studies that might encourage use of experimental methods.

Whenever a researcher would like to see if a causal relationship exists between groups, experimental and quasi-experimental research can be a viable research tool. Researchers in English Studies might use experimentation when they believe a relationship exists between two variables, and they want to show that these two variables have a significant correlation (or causal relationship).

A benefit of experimentation is the ability to control variables, such as the amount of treatment, when it is given, to whom and so forth. Controlling variables allows researchers to gain insight into the relationships they believe exist. For example, a researcher has an idea that writing under pseudonyms encourages student participation in newsgroups. Researchers can control which students write under pseudonyms and which do not, then measure the outcomes. Researchers can then analyze results and determine if this particular variable alone causes increased participation.

Transferability-Applying Results

Experimentation and quasi-experimentation allow for generating transferable results and accepting those results as being dependent upon experimental rigor. It is an effective alternative to generalizability, which is difficult to rely upon in educational research. English scholars, reading results of experiments with a critical eye, ultimately decide if results will be implemented and how. They may even extend that existing research by replicating experiments in the interest of generating new results and benefiting from multiple perspectives. These results will strengthen the study or discredit findings.

Concerns English Scholars Express about Experiments

Researchers should carefully consider if a particular method is feasible in humanities studies, and whether it will yield the desired information. Some researchers recommend addressing pertinent issues combining several research methods, such as survey, interview, ethnography, case study, content analysis, and experimentation (Lauer and Asher, 1988).

Advantages and Disadvantages of Experimental Research: Discussion

In educational research, experimentation is a way to gain insight into methods of instruction. Although teaching is context specific, results can provide a starting point for further study. Often, a teacher/researcher will have a "gut" feeling about an issue which can be explored through experimentation and looking at causal relationships. Through research intuition can shape practice .

A preconception exists that information obtained through scientific method is free of human inconsistencies. But, since scientific method is a matter of human construction, it is subject to human error . The researcher's personal bias may intrude upon the experiment , as well. For example, certain preconceptions may dictate the course of the research and affect the behavior of the subjects. The issue may be compounded when, although many researchers are aware of the affect that their personal bias exerts on their own research, they are pressured to produce research that is accepted in their field of study as "legitimate" experimental research.

The researcher does bring bias to experimentation, but bias does not limit an ability to be reflective . An ethical researcher thinks critically about results and reports those results after careful reflection. Concerns over bias can be leveled against any research method.

Often, the sample may not be representative of a population, because the researcher does not have an opportunity to ensure a representative sample. For example, subjects could be limited to one location, limited in number, studied under constrained conditions and for too short a time.

Despite such inconsistencies in educational research, the researcher has control over the variables , increasing the possibility of more precisely determining individual effects of each variable. Also, determining interaction between variables is more possible.

Even so, artificial results may result . It can be argued that variables are manipulated so the experiment measures what researchers want to examine; therefore, the results are merely contrived products and have no bearing in material reality. Artificial results are difficult to apply in practical situations, making generalizing from the results of a controlled study questionable. Experimental research essentially first decontextualizes a single question from a "real world" scenario, studies it under controlled conditions, and then tries to recontextualize the results back on the "real world" scenario. Results may be difficult to replicate .

Perhaps, groups in an experiment may not be comparable . Quasi-experimentation in educational research is widespread because not only are many researchers also teachers, but many subjects are also students. With the classroom as laboratory, it is difficult to implement randomizing or matching strategies. Often, students self-select into certain sections of a course on the basis of their own agendas and scheduling needs. Thus when, as often happens, one class is treated and the other used for a control, the groups may not actually be comparable. As one might imagine, people who register for a class which meets three times a week at eleven o'clock in the morning (young, no full-time job, night people) differ significantly from those who register for one on Monday evenings from seven to ten p.m. (older, full-time job, possibly more highly motivated). Each situation presents different variables and your group might be completely different from that in the study. Long-term studies are expensive and hard to reproduce. And although often the same hypotheses are tested by different researchers, various factors complicate attempts to compare or synthesize them. It is nearly impossible to be as rigorous as the natural sciences model dictates.

Even when randomization of students is possible, problems arise. First, depending on the class size and the number of classes, the sample may be too small for the extraneous variables to cancel out. Second, the study population is not strictly a sample, because the population of students registered for a given class at a particular university is obviously not representative of the population of all students at large. For example, students at a suburban private liberal-arts college are typically young, white, and upper-middle class. In contrast, students at an urban community college tend to be older, poorer, and members of a racial minority. The differences can be construed as confounding variables: the first group may have fewer demands on its time, have less self-discipline, and benefit from superior secondary education. The second may have more demands, including a job and/or children, have more self-discipline, but an inferior secondary education. Selecting a population of subjects which is representative of the average of all post-secondary students is also a flawed solution, because the outcome of a treatment involving this group is not necessarily transferable to either the students at a community college or the students at the private college, nor are they universally generalizable.

When a human population is involved, experimental research becomes concerned if behavior can be predicted or studied with validity. Human response can be difficult to measure . Human behavior is dependent on individual responses. Rationalizing behavior through experimentation does not account for the process of thought, making outcomes of that process fallible (Eisenberg, 1996).

Nevertheless, we perform experiments daily anyway . When we brush our teeth every morning, we are experimenting to see if this behavior will result in fewer cavities. We are relying on previous experimentation and we are transferring the experimentation to our daily lives.

Moreover, experimentation can be combined with other research methods to ensure rigor . Other qualitative methods such as case study, ethnography, observational research and interviews can function as preconditions for experimentation or conducted simultaneously to add validity to a study.

We have few alternatives to experimentation. Mere anecdotal research , for example is unscientific, unreplicatable, and easily manipulated. Should we rely on Ed walking into a faculty meeting and telling the story of Sally? Sally screamed, "I love writing!" ten times before she wrote her essay and produced a quality paper. Therefore, all the other faculty members should hear this anecdote and know that all other students should employ this similar technique.

On final disadvantage: frequently, political pressure drives experimentation and forces unreliable results. Specific funding and support may drive the outcomes of experimentation and cause the results to be skewed. The reader of these results may not be aware of these biases and should approach experimentation with a critical eye.

Advantages and Disadvantages of Experimental Research: Quick Reference List

Experimental and quasi-experimental research can be summarized in terms of their advantages and disadvantages. This section combines and elaborates upon many points mentioned previously in this guide.

Ethical Concerns

Experimental research may be manipulated on both ends of the spectrum: by researcher and by reader. Researchers who report on experimental research, faced with naive readers of experimental research, encounter ethical concerns. While they are creating an experiment, certain objectives and intended uses of the results might drive and skew it. Looking for specific results, they may ask questions and look at data that support only desired conclusions. Conflicting research findings are ignored as a result. Similarly, researchers, seeking support for a particular plan, look only at findings which support that goal, dismissing conflicting research.

Editors and journals do not publish only trouble-free material. As readers of experiments members of the press might report selected and isolated parts of a study to the public, essentially transferring that data to the general population which may not have been intended by the researcher. Take, for example, oat bran. A few years ago, the press reported how oat bran reduces high blood pressure by reducing cholesterol. But that bit of information was taken out of context. The actual study found that when people ate more oat bran, they reduced their intake of saturated fats high in cholesterol. People started eating oat bran muffins by the ton, assuming a causal relationship when in actuality a number of confounding variables might influence the causal link.

Ultimately, ethical use and reportage of experimentation should be addressed by researchers, reporters and readers alike.

Reporters of experimental research often seek to recognize their audience's level of knowledge and try not to mislead readers. And readers must rely on the author's skill and integrity to point out errors and limitations. The relationship between researcher and reader may not sound like a problem, but after spending months or years on a project to produce no significant results, it may be tempting to manipulate the data to show significant results in order to jockey for grants and tenure.

Meanwhile, the reader may uncritically accept results that receive validity by being published in a journal. However, research that lacks credibility often is not published; consequentially, researchers who fail to publish run the risk of being denied grants, promotions, jobs, and tenure. While few researchers are anything but earnest in their attempts to conduct well-designed experiments and present the results in good faith, rhetorical considerations often dictate a certain minimization of methodological flaws.

Concerns arise if researchers do not report all, or otherwise alter, results. This phenomenon is counterbalanced, however, in that professionals are also rewarded for publishing critiques of others' work. Because the author of an experimental study is in essence making an argument for the existence of a causal relationship, he or she must be concerned not only with its integrity, but also with its presentation. Achieving persuasiveness in any kind of writing involves several elements: choosing a topic of interest, providing convincing evidence for one's argument, using tone and voice to project credibility, and organizing the material in a way that meets expectations for a logical sequence. Of course, what is regarded as pertinent, accepted as evidence, required for credibility, and understood as logical varies according to context. If the experimental researcher hopes to make an impact on the community of professionals in their field, she must attend to the standards and orthodoxy's of that audience.

Related Links

Contrasts: Traditional and computer-supported writing classrooms. This Web presents a discussion of the Transitions Study, a year-long exploration of teachers and students in computer-supported and traditional writing classrooms. Includes description of study, rationale for conducting the study, results and implications of the study.

http://kairos.technorhetoric.net/2.2/features/reflections/page1.htm

Annotated Bibliography

A cozy world of trivial pursuits? (1996, June 28) The Times Educational Supplement . 4174, pp. 14-15.

A critique discounting the current methods Great Britain employs to fund and disseminate educational research. The belief is that research is performed for fellow researchers not the teaching public and implications for day to day practice are never addressed.

Anderson, J. A. (1979, Nov. 10-13). Research as argument: the experimental form. Paper presented at the annual meeting of the Speech Communication Association, San Antonio, TX.

In this paper, the scientist who uses the experimental form does so in order to explain that which is verified through prediction.

Anderson, Linda M. (1979). Classroom-based experimental studies of teaching effectiveness in elementary schools . (Technical Report UTR&D-R- 4102). Austin: Research and Development Center for Teacher Education, University of Texas.

Three recent large-scale experimental studies have built on a database established through several correlational studies of teaching effectiveness in elementary school.

Asher, J. W. (1976). Educational research and evaluation methods . Boston: Little, Brown.

Abstract unavailable by press time.

Babbie, Earl R. (1979). The Practice of Social Research . Belmont, CA: Wadsworth.

A textbook containing discussions of several research methodologies used in social science research.

Bangert-Drowns, R.L. (1993). The word processor as instructional tool: a meta-analysis of word processing in writing instruction. Review of Educational Research, 63 (1), 69-93.

Beach, R. (1993). The effects of between-draft teacher evaluation versus student self-evaluation on high school students' revising of rough drafts. Research in the Teaching of English, 13 , 111-119.

The question of whether teacher evaluation or guided self-evaluation of rough drafts results in increased revision was addressed in Beach's study. Differences in the effects of teacher evaluations, guided self-evaluation (using prepared guidelines,) and no evaluation of rough drafts were examined. The final drafts of students (10th, 11th, and 12th graders) were compared with their rough drafts and rated by judges according to degree of change.

Beishuizen, J. & Moonen, J. (1992). Research in technology enriched schools: a case for cooperation between teachers and researchers . (ERIC Technical Report ED351006).

This paper describes the research strategies employed in the Dutch Technology Enriched Schools project to encourage extensive and intensive use of computers in a small number of secondary schools, and to study the effects of computer use on the classroom, the curriculum, and school administration and management.

Borg, W. P. (1989). Educational Research: an Introduction . (5th ed.). New York: Longman.

An overview of educational research methodology, including literature review and discussion of approaches to research, experimental design, statistical analysis, ethics, and rhetorical presentation of research findings.

Campbell, D. T., & Stanley, J. C. (1963). Experimental and quasi-experimental designs for research . Boston: Houghton Mifflin.

A classic overview of research designs.

Campbell, D.T. (1988). Methodology and epistemology for social science: selected papers . ed. E. S. Overman. Chicago: University of Chicago Press.

This is an overview of Campbell's 40-year career and his work. It covers in seven parts measurement, experimental design, applied social experimentation, interpretive social science, epistemology and sociology of science. Includes an extensive bibliography.

Caporaso, J. A., & Roos, Jr., L. L. (Eds.). Quasi-experimental approaches: Testing theory and evaluating policy. Evanston, WA: Northwestern University Press.

A collection of articles concerned with explicating the underlying assumptions of quasi-experimentation and relating these to true experimentation. With an emphasis on design. Includes a glossary of terms.

Collier, R. Writing and the word processor: How wary of the gift-giver should we be? Unpublished manuscript.

Unpublished typescript. Charts the developments to date in computers and composition and speculates about the future within the framework of Willie Sypher's model of the evolution of creative discovery.

Cook, T.D. & Campbell, D.T. (1979). Quasi-experimentation: design and analysis issues for field settings . Boston: Houghton Mifflin Co.

The authors write that this book "presents some quasi-experimental designs and design features that can be used in many social research settings. The designs serve to probe causal hypotheses about a wide variety of substantive issues in both basic and applied research."

Cutler, A. (1970). An experimental method for semantic field study. Linguistic Communication, 2 , N. pag.

This paper emphasizes the need for empirical research and objective discovery procedures in semantics, and illustrates a method by which these goals may be obtained.

Daniels, L. B. (1996, Summer). Eisenberg's Heisenberg: The indeterminancies of rationality. Curriculum Inquiry, 26 , 181-92.

Places Eisenberg's theories in relation to the death of foundationalism by showing that he distorts rational studies into a form of relativism. He looks at Eisenberg's ideas on indeterminacy, methods and evidence, what he is against and what we should think of what he says.

Danziger, K. (1990). Constructing the subject: Historical origins of psychological research. Cambridge: Cambridge University Press.

Danzinger stresses the importance of being aware of the framework in which research operates and of the essentially social nature of scientific activity.

Diener, E., et al. (1972, December). Leakage of experimental information to potential future subjects by debriefed subjects. Journal of Experimental Research in Personality , 264-67.

Research regarding research: an investigation of the effects on the outcome of an experiment in which information about the experiment had been leaked to subjects. The study concludes that such leakage is not a significant problem.

Dudley-Marling, C., & Rhodes, L. K. (1989). Reflecting on a close encounter with experimental research. Canadian Journal of English Language Arts. 12 , 24-28.

Researchers, Dudley-Marling and Rhodes, address some problems they met in their experimental approach to a study of reading comprehension. This article discusses the limitations of experimental research, and presents an alternative to experimental or quantitative research.

Edgington, E. S. (1985). Random assignment and experimental research. Educational Administration Quarterly, 21 , N. pag.

Edgington explores ways on which random assignment can be a part of field studies. The author discusses both non-experimental and experimental research and the need for using random assignment.

Eisenberg, J. (1996, Summer). Response to critiques by R. Floden, J. Zeuli, and L. Daniels. Curriculum Inquiry, 26 , 199-201.

A response to critiques of his argument that rational educational research methods are at best suspect and at worst futile. He believes indeterminacy controls this method and worries that chaotic research is failing students.

Eisner, E. (1992, July). Are all causal claims positivistic? A reply to Francis Schrag. Educational Researcher, 21 (5), 8-9.

Eisner responds to Schrag who claimed that critics like Eisner cannot escape a positivistic paradigm whatever attempts they make to do so. Eisner argues that Schrag essentially misses the point for trying to argue for the paradigm solely on the basis of cause and effect without including the rest of positivistic philosophy. This weakens his argument against multiple modal methods, which Eisner argues provides opportunities to apply the appropriate research design where it is most applicable.

Floden, R.E. (1996, Summer). Educational research: limited, but worthwhile and maybe a bargain. (response to J.A. Eisenberg). Curriculum Inquiry, 26 , 193-7.

Responds to John Eisenberg critique of educational research by asserting the connection between improvement of practice and research results. He places high value of teacher discrepancy and knowledge that research informs practice.

Fortune, J. C., & Hutson, B. A. (1994, March/April). Selecting models for measuring change when true experimental conditions do not exist. Journal of Educational Research, 197-206.

This article reviews methods for minimizing the effects of nonideal experimental conditions by optimally organizing models for the measurement of change.

Fox, R. F. (1980). Treatment of writing apprehension and tts effects on composition. Research in the Teaching of English, 14 , 39-49.

The main purpose of Fox's study was to investigate the effects of two methods of teaching writing on writing apprehension among entry level composition students, A conventional teaching procedure was used with a control group, while a workshop method was employed with the treatment group.

Gadamer, H-G. (1976). Philosophical hermeneutics . (D. E. Linge, Trans.). Berkeley, CA: University of California Press.

A collection of essays with the common themes of the mediation of experience through language, the impossibility of objectivity, and the importance of context in interpretation.

Gaise, S. J. (1981). Experimental vs. non-experimental research on classroom second language learning. Bilingual Education Paper Series, 5 , N. pag.

Aims on classroom-centered research on second language learning and teaching are considered and contrasted with the experimental approach.

Giordano, G. (1983). Commentary: Is experimental research snowing us? Journal of Reading, 27 , 5-7.

Do educational research findings actually benefit teachers and students? Giordano states his opinion that research may be helpful to teaching, but is not essential and often is unnecessary.

Goldenson, D. R. (1978, March). An alternative view about the role of the secondary school in political socialization: A field-experimental study of theory and research in social education. Theory and Research in Social Education , 44-72.

This study concludes that when political discussion among experimental groups of secondary school students is led by a teacher, the degree to which the students' views were impacted is proportional to the credibility of the teacher.

Grossman, J., and J. P. Tierney. (1993, October). The fallibility of comparison groups. Evaluation Review , 556-71.

Grossman and Tierney present evidence to suggest that comparison groups are not the same as nontreatment groups.

Harnisch, D. L. (1992). Human judgment and the logic of evidence: A critical examination of research methods in special education transition literature. In D. L. Harnisch et al. (Eds.), Selected readings in transition.

This chapter describes several common types of research studies in special education transition literature and the threats to their validity.

Hawisher, G. E. (1989). Research and recommendations for computers and composition. In G. Hawisher and C. Selfe. (Eds.), Critical Perspectives on Computers and Composition Instruction . (pp. 44-69). New York: Teacher's College Press.

An overview of research in computers and composition to date. Includes a synthesis grid of experimental research.

Hillocks, G. Jr. (1982). The interaction of instruction, teacher comment, and revision in teaching the composing process. Research in the Teaching of English, 16 , 261-278.

Hillock conducted a study using three treatments: observational or data collecting activities prior to writing, use of revisions or absence of same, and either brief or lengthy teacher comments to identify effective methods of teaching composition to seventh and eighth graders.

Jenkinson, J. C. (1989). Research design in the experimental study of intellectual disability. International Journal of Disability, Development, and Education, 69-84.

This article catalogues the difficulties of conducting experimental research where the subjects are intellectually disables and suggests alternative research strategies.

Jones, R. A. (1985). Research Methods in the Social and Behavioral Sciences. Sunderland, MA: Sinauer Associates, Inc..

A textbook designed to provide an overview of research strategies in the social sciences, including survey, content analysis, ethnographic approaches, and experimentation. The author emphasizes the importance of applying strategies appropriately and in variety.

Kamil, M. L., Langer, J. A., & Shanahan, T. (1985). Understanding research in reading and writing . Newton, Massachusetts: Allyn and Bacon.

Examines a wide variety of problems in reading and writing, with a broad range of techniques, from different perspectives.

Kennedy, J. L. (1985). An Introduction to the Design and Analysis of Experiments in Behavioral Research . Lanham, MD: University Press of America.

An introductory textbook of psychological and educational research.

Keppel, G. (1991). Design and analysis: a researcher's handbook . Englewood Cliffs, NJ: Prentice Hall.

This updates Keppel's earlier book subtitled "a student's handbook." Focuses on extensive information about analytical research and gives a basic picture of research in psychology. Covers a range of statistical topics. Includes a subject and name index, as well as a glossary.

Knowles, G., Elija, R., & Broadwater, K. (1996, Spring/Summer). Teacher research: enhancing the preparation of teachers? Teaching Education, 8 , 123-31.

Researchers looked at one teacher candidate who participated in a class which designed their own research project correlating to a question they would like answered in the teaching world. The goal of the study was to see if preservice teachers developed reflective practice by researching appropriate classroom contexts.

Lace, J., & De Corte, E. (1986, April 16-20). Research on media in western Europe: A myth of sisyphus? Paper presented at the annual meeting of the American Educational Research Association. San Francisco.

Identifies main trends in media research in western Europe, with emphasis on three successive stages since 1960: tools technology, systems technology, and reflective technology.

Latta, A. (1996, Spring/Summer). Teacher as researcher: selected resources. Teaching Education, 8 , 155-60.

An annotated bibliography on educational research including milestones of thought, practical applications, successful outcomes, seminal works, and immediate practical applications.

Lauer. J.M. & Asher, J. W. (1988). Composition research: Empirical designs . New York: Oxford University Press.

Approaching experimentation from a humanist's perspective to it, authors focus on eight major research designs: Case studies, ethnographies, sampling and surveys, quantitative descriptive studies, measurement, true experiments, quasi-experiments, meta-analyses, and program evaluations. It takes on the challenge of bridging language of social science with that of the humanist. Includes name and subject indexes, as well as a glossary and a glossary of symbols.

Mishler, E. G. (1979). Meaning in context: Is there any other kind? Harvard Educational Review, 49 , 1-19.

Contextual importance has been largely ignored by traditional research approaches in social/behavioral sciences and in their application to the education field. Developmental and social psychologists have increasingly noted the inadequacies of this approach. Drawing examples for phenomenology, sociolinguistics, and ethnomethodology, the author proposes alternative approaches for studying meaning in context.

Mitroff, I., & Bonoma, T. V. (1978, May). Psychological assumptions, experimentations, and real world problems: A critique and an alternate approach to evaluation. Evaluation Quarterly , 235-60.

The authors advance the notion of dialectic as a means to clarify and examine the underlying assumptions of experimental research methodology, both in highly controlled situations and in social evaluation.

Muller, E. W. (1985). Application of experimental and quasi-experimental research designs to educational software evaluation. Educational Technology, 25 , 27-31.

Muller proposes a set of guidelines for the use of experimental and quasi-experimental methods of research in evaluating educational software. By obtaining empirical evidence of student performance, it is possible to evaluate if programs are making the desired learning effect.

Murray, S., et al. (1979, April 8-12). Technical issues as threats to internal validity of experimental and quasi-experimental designs . San Francisco: University of California.

The article reviews three evaluation models and analyzes the flaws common to them. Remedies are suggested.

Muter, P., & Maurutto, P. (1991). Reading and skimming from computer screens and books: The paperless office revisited? Behavior and Information Technology, 10 (4), 257-66.

The researchers test for reading and skimming effectiveness, defined as accuracy combined with speed, for written text compared to text on a computer monitor. They conclude that, given optimal on-line conditions, both are equally effective.

O'Donnell, A., Et al. (1992). The impact of cooperative writing. In J. R. Hayes, et al. (Eds.). Reading empirical research studies: The rhetoric of research . (pp. 371-84). Hillsdale, NJ: Lawrence Erlbaum Associates.

A model of experimental design. The authors investigate the efficacy of cooperative writing strategies, as well as the transferability of skills learned to other, individual writing situations.

Palmer, D. (1988). Looking at philosophy . Mountain View, CA: Mayfield Publishing.

An introductory text with incisive but understandable discussions of the major movements and thinkers in philosophy from the Pre-Socratics through Sartre. With illustrations by the author. Includes a glossary.

Phelps-Gunn, T., & Phelps-Terasaki, D. (1982). Written language instruction: Theory and remediation . London: Aspen Systems Corporation.

The lack of research in written expression is addressed and an application on the Total Writing Process Model is presented.

Poetter, T. (1996, Spring/Summer). From resistance to excitement: becoming qualitative researchers and reflective practitioners. Teaching Education , 8109-19.

An education professor reveals his own problematic research when he attempted to institute a educational research component to a teacher preparation program. He encountered dissent from students and cooperating professionals and ultimately was rewarded with excitement towards research and a recognized correlation to practice.

Purves, A. C. (1992). Reflections on research and assessment in written composition. Research in the Teaching of English, 26 .

Three issues concerning research and assessment is writing are discussed: 1) School writing is a matter of products not process, 2) school writing is an ill-defined domain, 3) the quality of school writing is what observers report they see. Purves discusses these issues while looking at data collected in a ten-year study of achievement in written composition in fourteen countries.

Rathus, S. A. (1987). Psychology . (3rd ed.). Poughkeepsie, NY: Holt, Rinehart, and Winston.

An introductory psychology textbook. Includes overviews of the major movements in psychology, discussions of prominent examples of experimental research, and a basic explanation of relevant physiological factors. With chapter summaries.

Reiser, R. A. (1982). Improving the research skills of instructional designers. Educational Technology, 22 , 19-21.

In his paper, Reiser starts by stating the importance of research in advancing the field of education, and points out that graduate students in instructional design lack the proper skills to conduct research. The paper then goes on to outline the practicum in the Instructional Systems Program at Florida State University which includes: 1) Planning and conducting an experimental research study; 2) writing the manuscript describing the study; 3) giving an oral presentation in which they describe their research findings.

Report on education research . (Journal). Washington, DC: Capitol Publication, Education News Services Division.

This is an independent bi-weekly newsletter on research in education and learning. It has been publishing since Sept. 1969.

Rossell, C. H. (1986). Why is bilingual education research so bad?: Critique of the Walsh and Carballo study of Massachusetts bilingual education programs . Boston: Center for Applied Social Science, Boston University. (ERIC Working Paper 86-5).

The Walsh and Carballo evaluation of the effectiveness of transitional bilingual education programs in five Massachusetts communities has five flaws and the five flaws are discussed in detail.

Rubin, D. L., & Greene, K. (1992). Gender-typical style in written language. Research in the Teaching of English, 26.

This study was designed to find out whether the writing styles of men and women differ. Rubin and Green discuss the pre-suppositions that women are better writers than men.

Sawin, E. (1992). Reaction: Experimental research in the context of other methods. School of Education Review, 4 , 18-21.

Sawin responds to Gage's article on methodologies and issues in educational research. He agrees with most of the article but suggests the concept of scientific should not be regarded in absolute terms and recommends more emphasis on scientific method. He also questions the value of experiments over other types of research.

Schoonmaker, W. E. (1984). Improving classroom instruction: A model for experimental research. The Technology Teacher, 44, 24-25.

The model outlined in this article tries to bridge the gap between classroom practice and laboratory research, using what Schoonmaker calls active research. Research is conducted in the classroom with the students and is used to determine which two methods of classroom instruction chosen by the teacher is more effective.

Schrag, F. (1992). In defense of positivist research paradigms. Educational Researcher, 21, (5), 5-8.

The controversial defense of the use of positivistic research methods to evaluate educational strategies; the author takes on Eisner, Erickson, and Popkewitz.

Smith, J. (1997). The stories educational researchers tell about themselves. Educational Researcher, 33 (3), 4-11.

Recapitulates main features of an on-going debate between advocates for using vocabularies of traditional language arts and whole language in educational research. An "impasse" exists were advocates "do not share a theoretical disposition concerning both language instruction and the nature of research," Smith writes (p. 6). He includes a very comprehensive history of the debate of traditional research methodology and qualitative methods and vocabularies. Definitely worth a read by graduates.

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Smith identifies the conditions under which experimental research is most desirable. Includes a review of current thinking and controversies.

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The purpose of this study was to evaluate the quality of experimental research in counseling and counselor education published from 1976 through 1984.

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In this book, Spector introduces the basic principles of experimental and nonexperimental design in the social sciences.

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Tait's goal is to provide the reader who is unfamiliar with experimental research or statistics with the basic skills necessary for the evaluation of research studies.

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This paper describes a study that was not experimentally designed, but its major findings were generalizable to the overall population of writers in college freshman composition classes. The study was not a case study, but it provided insights into the attitudes and feelings of small clusters of student writers.

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The paper presents a series of discussions on the general elements of experimental design and the scientific process and relates these elements to the field of communication.

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Members of the evaluation section of Harvard project physics describe what is said to be the first attempt to select a national random sample of teachers, and list 6 steps to do so. Cost and comparison with a volunteer group are also discussed.

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Combines theory and application discussions to give readers a better understanding of the logic behind statistical aspects of experimental design. Introduces the broad topic of design, then goes into considerable detail. Not for light reading. Bring your aspirin if you like statistics. Bring morphine is you're a humanist.

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This examination of the topic of research in educational technology addresses four major areas: (1) why research is conducted in this area and the characteristics of that research; (2) the types of research questions that should or should not be addressed; (3) the most appropriate methodologies for finding answers to research questions; and (4) the characteristics of a research report that make it good and ultimately suitable for publication.

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Home » Quasi-Experimental Research Design – Types, Methods

Quasi-Experimental Research Design – Types, Methods

Table of Contents

Quasi-Experimental Design

Quasi-experimental design is a research method that seeks to evaluate the causal relationships between variables, but without the full control over the independent variable(s) that is available in a true experimental design.

In a quasi-experimental design, the researcher uses an existing group of participants that is not randomly assigned to the experimental and control groups. Instead, the groups are selected based on pre-existing characteristics or conditions, such as age, gender, or the presence of a certain medical condition.

Types of Quasi-Experimental Design

There are several types of quasi-experimental designs that researchers use to study causal relationships between variables. Here are some of the most common types:

Non-Equivalent Control Group Design

This design involves selecting two groups of participants that are similar in every way except for the independent variable(s) that the researcher is testing. One group receives the treatment or intervention being studied, while the other group does not. The two groups are then compared to see if there are any significant differences in the outcomes.

Interrupted Time-Series Design

This design involves collecting data on the dependent variable(s) over a period of time, both before and after an intervention or event. The researcher can then determine whether there was a significant change in the dependent variable(s) following the intervention or event.

Pretest-Posttest Design

This design involves measuring the dependent variable(s) before and after an intervention or event, but without a control group. This design can be useful for determining whether the intervention or event had an effect, but it does not allow for control over other factors that may have influenced the outcomes.

Regression Discontinuity Design

This design involves selecting participants based on a specific cutoff point on a continuous variable, such as a test score. Participants on either side of the cutoff point are then compared to determine whether the intervention or event had an effect.

Natural Experiments

This design involves studying the effects of an intervention or event that occurs naturally, without the researcher’s intervention. For example, a researcher might study the effects of a new law or policy that affects certain groups of people. This design is useful when true experiments are not feasible or ethical.

Data Analysis Methods

Here are some data analysis methods that are commonly used in quasi-experimental designs:

Descriptive Statistics

This method involves summarizing the data collected during a study using measures such as mean, median, mode, range, and standard deviation. Descriptive statistics can help researchers identify trends or patterns in the data, and can also be useful for identifying outliers or anomalies.

Inferential Statistics

This method involves using statistical tests to determine whether the results of a study are statistically significant. Inferential statistics can help researchers make generalizations about a population based on the sample data collected during the study. Common statistical tests used in quasi-experimental designs include t-tests, ANOVA, and regression analysis.

Propensity Score Matching

This method is used to reduce bias in quasi-experimental designs by matching participants in the intervention group with participants in the control group who have similar characteristics. This can help to reduce the impact of confounding variables that may affect the study’s results.

Difference-in-differences Analysis

This method is used to compare the difference in outcomes between two groups over time. Researchers can use this method to determine whether a particular intervention has had an impact on the target population over time.

Interrupted Time Series Analysis

This method is used to examine the impact of an intervention or treatment over time by comparing data collected before and after the intervention or treatment. This method can help researchers determine whether an intervention had a significant impact on the target population.

Regression Discontinuity Analysis

This method is used to compare the outcomes of participants who fall on either side of a predetermined cutoff point. This method can help researchers determine whether an intervention had a significant impact on the target population.

Steps in Quasi-Experimental Design

Here are the general steps involved in conducting a quasi-experimental design:

• Identify the research question: Determine the research question and the variables that will be investigated.
• Choose the design: Choose the appropriate quasi-experimental design to address the research question. Examples include the pretest-posttest design, non-equivalent control group design, regression discontinuity design, and interrupted time series design.
• Select the participants: Select the participants who will be included in the study. Participants should be selected based on specific criteria relevant to the research question.
• Measure the variables: Measure the variables that are relevant to the research question. This may involve using surveys, questionnaires, tests, or other measures.
• Implement the intervention or treatment: Implement the intervention or treatment to the participants in the intervention group. This may involve training, education, counseling, or other interventions.
• Collect data: Collect data on the dependent variable(s) before and after the intervention. Data collection may also include collecting data on other variables that may impact the dependent variable(s).
• Analyze the data: Analyze the data collected to determine whether the intervention had a significant impact on the dependent variable(s).
• Draw conclusions: Draw conclusions about the relationship between the independent and dependent variables. If the results suggest a causal relationship, then appropriate recommendations may be made based on the findings.

Quasi-Experimental Design Examples

Here are some examples of real-time quasi-experimental designs:

• Evaluating the impact of a new teaching method: In this study, a group of students are taught using a new teaching method, while another group is taught using the traditional method. The test scores of both groups are compared before and after the intervention to determine whether the new teaching method had a significant impact on student performance.
• Assessing the effectiveness of a public health campaign: In this study, a public health campaign is launched to promote healthy eating habits among a targeted population. The behavior of the population is compared before and after the campaign to determine whether the intervention had a significant impact on the target behavior.
• Examining the impact of a new medication: In this study, a group of patients is given a new medication, while another group is given a placebo. The outcomes of both groups are compared to determine whether the new medication had a significant impact on the targeted health condition.
• Evaluating the effectiveness of a job training program : In this study, a group of unemployed individuals is enrolled in a job training program, while another group is not enrolled in any program. The employment rates of both groups are compared before and after the intervention to determine whether the training program had a significant impact on the employment rates of the participants.
• Assessing the impact of a new policy : In this study, a new policy is implemented in a particular area, while another area does not have the new policy. The outcomes of both areas are compared before and after the intervention to determine whether the new policy had a significant impact on the targeted behavior or outcome.

Applications of Quasi-Experimental Design

Here are some applications of quasi-experimental design:

• Educational research: Quasi-experimental designs are used to evaluate the effectiveness of educational interventions, such as new teaching methods, technology-based learning, or educational policies.
• Health research: Quasi-experimental designs are used to evaluate the effectiveness of health interventions, such as new medications, public health campaigns, or health policies.
• Social science research: Quasi-experimental designs are used to investigate the impact of social interventions, such as job training programs, welfare policies, or criminal justice programs.
• Business research: Quasi-experimental designs are used to evaluate the impact of business interventions, such as marketing campaigns, new products, or pricing strategies.
• Environmental research: Quasi-experimental designs are used to evaluate the impact of environmental interventions, such as conservation programs, pollution control policies, or renewable energy initiatives.

When to use Quasi-Experimental Design

Here are some situations where quasi-experimental designs may be appropriate:

• When the research question involves investigating the effectiveness of an intervention, policy, or program : In situations where it is not feasible or ethical to randomly assign participants to intervention and control groups, quasi-experimental designs can be used to evaluate the impact of the intervention on the targeted outcome.
• When the sample size is small: In situations where the sample size is small, it may be difficult to randomly assign participants to intervention and control groups. Quasi-experimental designs can be used to investigate the impact of an intervention without requiring a large sample size.
• When the research question involves investigating a naturally occurring event : In some situations, researchers may be interested in investigating the impact of a naturally occurring event, such as a natural disaster or a major policy change. Quasi-experimental designs can be used to evaluate the impact of the event on the targeted outcome.
• When the research question involves investigating a long-term intervention: In situations where the intervention or program is long-term, it may be difficult to randomly assign participants to intervention and control groups for the entire duration of the intervention. Quasi-experimental designs can be used to evaluate the impact of the intervention over time.
• When the research question involves investigating the impact of a variable that cannot be manipulated : In some situations, it may not be possible or ethical to manipulate a variable of interest. Quasi-experimental designs can be used to investigate the relationship between the variable and the targeted outcome.

Purpose of Quasi-Experimental Design

The purpose of quasi-experimental design is to investigate the causal relationship between two or more variables when it is not feasible or ethical to conduct a randomized controlled trial (RCT). Quasi-experimental designs attempt to emulate the randomized control trial by mimicking the control group and the intervention group as much as possible.

The key purpose of quasi-experimental design is to evaluate the impact of an intervention, policy, or program on a targeted outcome while controlling for potential confounding factors that may affect the outcome. Quasi-experimental designs aim to answer questions such as: Did the intervention cause the change in the outcome? Would the outcome have changed without the intervention? And was the intervention effective in achieving its intended goals?

Quasi-experimental designs are useful in situations where randomized controlled trials are not feasible or ethical. They provide researchers with an alternative method to evaluate the effectiveness of interventions, policies, and programs in real-life settings. Quasi-experimental designs can also help inform policy and practice by providing valuable insights into the causal relationships between variables.

Overall, the purpose of quasi-experimental design is to provide a rigorous method for evaluating the impact of interventions, policies, and programs while controlling for potential confounding factors that may affect the outcome.

Advantages of Quasi-Experimental Design

Quasi-experimental designs have several advantages over other research designs, such as:

• Greater external validity : Quasi-experimental designs are more likely to have greater external validity than laboratory experiments because they are conducted in naturalistic settings. This means that the results are more likely to generalize to real-world situations.
• Ethical considerations: Quasi-experimental designs often involve naturally occurring events, such as natural disasters or policy changes. This means that researchers do not need to manipulate variables, which can raise ethical concerns.
• More practical: Quasi-experimental designs are often more practical than experimental designs because they are less expensive and easier to conduct. They can also be used to evaluate programs or policies that have already been implemented, which can save time and resources.
• No random assignment: Quasi-experimental designs do not require random assignment, which can be difficult or impossible in some cases, such as when studying the effects of a natural disaster. This means that researchers can still make causal inferences, although they must use statistical techniques to control for potential confounding variables.
• Greater generalizability : Quasi-experimental designs are often more generalizable than experimental designs because they include a wider range of participants and conditions. This can make the results more applicable to different populations and settings.

Limitations of Quasi-Experimental Design

There are several limitations associated with quasi-experimental designs, which include:

• Lack of Randomization: Quasi-experimental designs do not involve randomization of participants into groups, which means that the groups being studied may differ in important ways that could affect the outcome of the study. This can lead to problems with internal validity and limit the ability to make causal inferences.
• Selection Bias: Quasi-experimental designs may suffer from selection bias because participants are not randomly assigned to groups. Participants may self-select into groups or be assigned based on pre-existing characteristics, which may introduce bias into the study.
• History and Maturation: Quasi-experimental designs are susceptible to history and maturation effects, where the passage of time or other events may influence the outcome of the study.
• Lack of Control: Quasi-experimental designs may lack control over extraneous variables that could influence the outcome of the study. This can limit the ability to draw causal inferences from the study.
• Limited Generalizability: Quasi-experimental designs may have limited generalizability because the results may only apply to the specific population and context being studied.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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Correlational , or non-experimental , research is research where subjects are not acted upon, but where research questions can be answered merely by observing subjects.

An example of a correlational research question could be, "What is relationship between parents who make their children wash their hands at home and hand washing at school?" This is a question that  I could answer without acting upon the students or their parents.

Quasi-Experimental Research is research where an independent variable is manipulated, but the subjects of a study are not randomly assigned to an action (or a lack of action).

An example of quasi-experimental research would be to ask "What is the effect of hand-washing posters in school bathrooms?" If researchers put posters in the same place in all of the bathrooms of a single high school and measured how often students washed their hands. The reason the study is quasi-experimental is because the students are not randomly selected to participate in the study, they just participate because their school is receiving the intervention (posters in the bathroom).

Experimental Research is research that randomly selects subjects to participate in a study that includes some kind of intervention, or action intended to have an effect on the participants.

An example of an experimental design would be randomly selecting all of the schools participating in the hand washing poster campaign. The schools would then randomly be assigned to either the poster-group or the control group, which would receive no posters in their bathroom. Having a control group allows researchers to compare the group of students who received an intervention to those who did not.

How to tell:

The only way to tell what kind of experimental design is in an article you're reading is to read the Methodologies section of the article. This section should describe if participants were selected, how they were selected, and how they were assigned to either a control or intervention group.

Random Selection means subjects are randomly selected to participate in a study that involves an intervention.

Random Assignment means subjects are randomly assigned to whether they will be in a control group or a group that receives an intervention.

Controlled Trials are trials or studies that include a "control" group. If you were researching whether hand-washing posters were effective in getting students to wash their hands, you would put the posters in all of the bathrooms of one high school and in none of the bathrooms in another high school with similar demographic make up. The high school without the posters would be the control group. The control group allows you to see just how effective or ineffective your intervention was when you compare data at the end of your study.

Randomized Controlled Trials (RCTs) are also sometimes called Randomized Clinical Trials. These are studies where the participants are not necessarily randomly selected, but they are sorted into either an intervention group or a control group randomly. So in the example above, the researchers might select had twenty high schools in South Texas that were relatively similar (demographic make up, household incomes, size, etc.) and randomly decide which schools received hand washing posters and which did not.

To tell if an article you're looking at is a Randomized Control Trial (RCT) is relatively simple.

First, check the article's publication information. Sometimes even before you open an article, you can tell if it's a Randomized Control Trial. Like in this example:

If you can't find the information in the article's publication information, the next step is to read the article's Abstract and Methodologies. In at least one of these sections, the researchers will state whether or not they used a control group in their study and whether or not the control and the intervention groups were assigned randomly.

The Methodologies section in particular should clearly explain how the participants were sorted into group. If the author states that participants were randomly assigned to groups, then that study is a Randomized Control Trial (RCT). If nothing about randomization is mentioned, it is safe to assume the article is not an RCT.

Below is an example of what to look for in an article's Methodologies section:

If you know when you begin your research that you're interested in just Randomized Control Trials (RCTs), you can tell the database to just show you results that include Randomized Control Trials (RCTs).

In CINAHL, you can do that by scrolling down on the homepage and checking the box next to "Randomized Control Trials"

If you keep scrolling, you'll get to a box that says "Publication Type." You can also scroll through those options and select "Randomized Control Trials." 

If you're in PubMed, then enter your search terms and hit "Search." Then, when you're on the results page, click "Randomized Controlled Trial" under "Article types."

If you don't see a "Randomized Controlled Trial" option, click "Customize...," check the box next to "Randomized Controlled Trial," click the blue "show" button, and then click on "Randomized Controlled Trial" to make sure you've selected it.

This is a really helpful way to limit your search results to just the kinds of articles you're interested in, but you should always double check that an article is in fact about a Randomized Control Trial (RCT) by reading the article's Methodologies section thoroughly.

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2.2 Psychologists Use Descriptive, Correlational, and Experimental Research Designs to Understand Behavior

Learning objectives.

• Differentiate the goals of descriptive, correlational, and experimental research designs and explain the advantages and disadvantages of each.
• Explain the goals of descriptive research and the statistical techniques used to interpret it.
• Summarize the uses of correlational research and describe why correlational research cannot be used to infer causality.
• Review the procedures of experimental research and explain how it can be used to draw causal inferences.

Psychologists agree that if their ideas and theories about human behavior are to be taken seriously, they must be backed up by data. However, the research of different psychologists is designed with different goals in mind, and the different goals require different approaches. These varying approaches, summarized in Table 2.2 “Characteristics of the Three Research Designs” , are known as research designs . A research design is the specific method a researcher uses to collect, analyze, and interpret data . Psychologists use three major types of research designs in their research, and each provides an essential avenue for scientific investigation. Descriptive research is research designed to provide a snapshot of the current state of affairs . Correlational research is research designed to discover relationships among variables and to allow the prediction of future events from present knowledge . Experimental research is research in which initial equivalence among research participants in more than one group is created, followed by a manipulation of a given experience for these groups and a measurement of the influence of the manipulation . Each of the three research designs varies according to its strengths and limitations, and it is important to understand how each differs.

Table 2.2 Characteristics of the Three Research Designs

Stangor, C. (2011). Research methods for the behavioral sciences (4th ed.). Mountain View, CA: Cengage.

Descriptive Research: Assessing the Current State of Affairs

Descriptive research is designed to create a snapshot of the current thoughts, feelings, or behavior of individuals. This section reviews three types of descriptive research: case studies , surveys , and naturalistic observation .

Sometimes the data in a descriptive research project are based on only a small set of individuals, often only one person or a single small group. These research designs are known as case studies — descriptive records of one or more individual’s experiences and behavior . Sometimes case studies involve ordinary individuals, as when developmental psychologist Jean Piaget used his observation of his own children to develop his stage theory of cognitive development. More frequently, case studies are conducted on individuals who have unusual or abnormal experiences or characteristics or who find themselves in particularly difficult or stressful situations. The assumption is that by carefully studying individuals who are socially marginal, who are experiencing unusual situations, or who are going through a difficult phase in their lives, we can learn something about human nature.

Sigmund Freud was a master of using the psychological difficulties of individuals to draw conclusions about basic psychological processes. Freud wrote case studies of some of his most interesting patients and used these careful examinations to develop his important theories of personality. One classic example is Freud’s description of “Little Hans,” a child whose fear of horses the psychoanalyst interpreted in terms of repressed sexual impulses and the Oedipus complex (Freud (1909/1964).

Political polls reported in newspapers and on the Internet are descriptive research designs that provide snapshots of the likely voting behavior of a population.

Another well-known case study is Phineas Gage, a man whose thoughts and emotions were extensively studied by cognitive psychologists after a railroad spike was blasted through his skull in an accident. Although there is question about the interpretation of this case study (Kotowicz, 2007), it did provide early evidence that the brain’s frontal lobe is involved in emotion and morality (Damasio et al., 2005). An interesting example of a case study in clinical psychology is described by Rokeach (1964), who investigated in detail the beliefs and interactions among three patients with schizophrenia, all of whom were convinced they were Jesus Christ.

In other cases the data from descriptive research projects come in the form of a survey — a measure administered through either an interview or a written questionnaire to get a picture of the beliefs or behaviors of a sample of people of interest . The people chosen to participate in the research (known as the sample ) are selected to be representative of all the people that the researcher wishes to know about (the population ). In election polls, for instance, a sample is taken from the population of all “likely voters” in the upcoming elections.

The results of surveys may sometimes be rather mundane, such as “Nine out of ten doctors prefer Tymenocin,” or “The median income in Montgomery County is $36,712.” Yet other times (particularly in discussions of social behavior), the results can be shocking: “More than 40,000 people are killed by gunfire in the United States every year,” or “More than 60% of women between the ages of 50 and 60 suffer from depression.” Descriptive research is frequently used by psychologists to get an estimate of the prevalence (or incidence ) of psychological disorders.

A final type of descriptive research—known as naturalistic observation —is research based on the observation of everyday events . For instance, a developmental psychologist who watches children on a playground and describes what they say to each other while they play is conducting descriptive research, as is a biopsychologist who observes animals in their natural habitats. One example of observational research involves a systematic procedure known as the strange situation , used to get a picture of how adults and young children interact. The data that are collected in the strange situation are systematically coded in a coding sheet such as that shown in Table 2.3 “Sample Coding Form Used to Assess Child’s and Mother’s Behavior in the Strange Situation” .

Table 2.3 Sample Coding Form Used to Assess Child’s and Mother’s Behavior in the Strange Situation

The results of descriptive research projects are analyzed using descriptive statistics — numbers that summarize the distribution of scores on a measured variable . Most variables have distributions similar to that shown in Figure 2.5 “Height Distribution” , where most of the scores are located near the center of the distribution, and the distribution is symmetrical and bell-shaped. A data distribution that is shaped like a bell is known as a normal distribution .

Table 2.4 Height and Family Income for 25 Students

Figure 2.5 Height Distribution

The distribution of the heights of the students in a class will form a normal distribution. In this sample the mean ( M ) = 67.12 and the standard deviation ( s ) = 2.74.

A distribution can be described in terms of its central tendency —that is, the point in the distribution around which the data are centered—and its dispersion , or spread. The arithmetic average, or arithmetic mean , is the most commonly used measure of central tendency . It is computed by calculating the sum of all the scores of the variable and dividing this sum by the number of participants in the distribution (denoted by the letter N ). In the data presented in Figure 2.5 “Height Distribution” , the mean height of the students is 67.12 inches. The sample mean is usually indicated by the letter M .

In some cases, however, the data distribution is not symmetrical. This occurs when there are one or more extreme scores (known as outliers ) at one end of the distribution. Consider, for instance, the variable of family income (see Figure 2.6 “Family Income Distribution” ), which includes an outlier (a value of $3,800,000). In this case the mean is not a good measure of central tendency. Although it appears from Figure 2.6 “Family Income Distribution” that the central tendency of the family income variable should be around $70,000, the mean family income is actually $223,960. The single very extreme income has a disproportionate impact on the mean, resulting in a value that does not well represent the central tendency.

The median is used as an alternative measure of central tendency when distributions are not symmetrical. The median is the score in the center of the distribution, meaning that 50% of the scores are greater than the median and 50% of the scores are less than the median . In our case, the median household income ($73,000) is a much better indication of central tendency than is the mean household income ($223,960).

Figure 2.6 Family Income Distribution

The distribution of family incomes is likely to be nonsymmetrical because some incomes can be very large in comparison to most incomes. In this case the median or the mode is a better indicator of central tendency than is the mean.

A final measure of central tendency, known as the mode , represents the value that occurs most frequently in the distribution . You can see from Figure 2.6 “Family Income Distribution” that the mode for the family income variable is $93,000 (it occurs four times).

In addition to summarizing the central tendency of a distribution, descriptive statistics convey information about how the scores of the variable are spread around the central tendency. Dispersion refers to the extent to which the scores are all tightly clustered around the central tendency, like this:

Or they may be more spread out away from it, like this:

One simple measure of dispersion is to find the largest (the maximum ) and the smallest (the minimum ) observed values of the variable and to compute the range of the variable as the maximum observed score minus the minimum observed score. You can check that the range of the height variable in Figure 2.5 “Height Distribution” is 72 – 62 = 10. The standard deviation , symbolized as s , is the most commonly used measure of dispersion . Distributions with a larger standard deviation have more spread. The standard deviation of the height variable is s = 2.74, and the standard deviation of the family income variable is s = $745,337.

An advantage of descriptive research is that it attempts to capture the complexity of everyday behavior. Case studies provide detailed information about a single person or a small group of people, surveys capture the thoughts or reported behaviors of a large population of people, and naturalistic observation objectively records the behavior of people or animals as it occurs naturally. Thus descriptive research is used to provide a relatively complete understanding of what is currently happening.

Despite these advantages, descriptive research has a distinct disadvantage in that, although it allows us to get an idea of what is currently happening, it is usually limited to static pictures. Although descriptions of particular experiences may be interesting, they are not always transferable to other individuals in other situations, nor do they tell us exactly why specific behaviors or events occurred. For instance, descriptions of individuals who have suffered a stressful event, such as a war or an earthquake, can be used to understand the individuals’ reactions to the event but cannot tell us anything about the long-term effects of the stress. And because there is no comparison group that did not experience the stressful situation, we cannot know what these individuals would be like if they hadn’t had the stressful experience.

Correlational Research: Seeking Relationships Among Variables

In contrast to descriptive research, which is designed primarily to provide static pictures, correlational research involves the measurement of two or more relevant variables and an assessment of the relationship between or among those variables. For instance, the variables of height and weight are systematically related (correlated) because taller people generally weigh more than shorter people. In the same way, study time and memory errors are also related, because the more time a person is given to study a list of words, the fewer errors he or she will make. When there are two variables in the research design, one of them is called the predictor variable and the other the outcome variable . The research design can be visualized like this, where the curved arrow represents the expected correlation between the two variables:

Figure 2.2.2

One way of organizing the data from a correlational study with two variables is to graph the values of each of the measured variables using a scatter plot . As you can see in Figure 2.10 “Examples of Scatter Plots” , a scatter plot is a visual image of the relationship between two variables . A point is plotted for each individual at the intersection of his or her scores for the two variables. When the association between the variables on the scatter plot can be easily approximated with a straight line, as in parts (a) and (b) of Figure 2.10 “Examples of Scatter Plots” , the variables are said to have a linear relationship .

When the straight line indicates that individuals who have above-average values for one variable also tend to have above-average values for the other variable, as in part (a), the relationship is said to be positive linear . Examples of positive linear relationships include those between height and weight, between education and income, and between age and mathematical abilities in children. In each case people who score higher on one of the variables also tend to score higher on the other variable. Negative linear relationships , in contrast, as shown in part (b), occur when above-average values for one variable tend to be associated with below-average values for the other variable. Examples of negative linear relationships include those between the age of a child and the number of diapers the child uses, and between practice on and errors made on a learning task. In these cases people who score higher on one of the variables tend to score lower on the other variable.

Relationships between variables that cannot be described with a straight line are known as nonlinear relationships . Part (c) of Figure 2.10 “Examples of Scatter Plots” shows a common pattern in which the distribution of the points is essentially random. In this case there is no relationship at all between the two variables, and they are said to be independent . Parts (d) and (e) of Figure 2.10 “Examples of Scatter Plots” show patterns of association in which, although there is an association, the points are not well described by a single straight line. For instance, part (d) shows the type of relationship that frequently occurs between anxiety and performance. Increases in anxiety from low to moderate levels are associated with performance increases, whereas increases in anxiety from moderate to high levels are associated with decreases in performance. Relationships that change in direction and thus are not described by a single straight line are called curvilinear relationships .

Figure 2.10 Examples of Scatter Plots

Some examples of relationships between two variables as shown in scatter plots. Note that the Pearson correlation coefficient ( r ) between variables that have curvilinear relationships will likely be close to zero.

Adapted from Stangor, C. (2011). Research methods for the behavioral sciences (4th ed.). Mountain View, CA: Cengage.

The most common statistical measure of the strength of linear relationships among variables is the Pearson correlation coefficient , which is symbolized by the letter r . The value of the correlation coefficient ranges from r = –1.00 to r = +1.00. The direction of the linear relationship is indicated by the sign of the correlation coefficient. Positive values of r (such as r = .54 or r = .67) indicate that the relationship is positive linear (i.e., the pattern of the dots on the scatter plot runs from the lower left to the upper right), whereas negative values of r (such as r = –.30 or r = –.72) indicate negative linear relationships (i.e., the dots run from the upper left to the lower right). The strength of the linear relationship is indexed by the distance of the correlation coefficient from zero (its absolute value). For instance, r = –.54 is a stronger relationship than r = .30, and r = .72 is a stronger relationship than r = –.57. Because the Pearson correlation coefficient only measures linear relationships, variables that have curvilinear relationships are not well described by r , and the observed correlation will be close to zero.

It is also possible to study relationships among more than two measures at the same time. A research design in which more than one predictor variable is used to predict a single outcome variable is analyzed through multiple regression (Aiken & West, 1991). Multiple regression is a statistical technique, based on correlation coefficients among variables, that allows predicting a single outcome variable from more than one predictor variable . For instance, Figure 2.11 “Prediction of Job Performance From Three Predictor Variables” shows a multiple regression analysis in which three predictor variables are used to predict a single outcome. The use of multiple regression analysis shows an important advantage of correlational research designs—they can be used to make predictions about a person’s likely score on an outcome variable (e.g., job performance) based on knowledge of other variables.

Figure 2.11 Prediction of Job Performance From Three Predictor Variables

Multiple regression allows scientists to predict the scores on a single outcome variable using more than one predictor variable.

An important limitation of correlational research designs is that they cannot be used to draw conclusions about the causal relationships among the measured variables. Consider, for instance, a researcher who has hypothesized that viewing violent behavior will cause increased aggressive play in children. He has collected, from a sample of fourth-grade children, a measure of how many violent television shows each child views during the week, as well as a measure of how aggressively each child plays on the school playground. From his collected data, the researcher discovers a positive correlation between the two measured variables.

Although this positive correlation appears to support the researcher’s hypothesis, it cannot be taken to indicate that viewing violent television causes aggressive behavior. Although the researcher is tempted to assume that viewing violent television causes aggressive play,

there are other possibilities. One alternate possibility is that the causal direction is exactly opposite from what has been hypothesized. Perhaps children who have behaved aggressively at school develop residual excitement that leads them to want to watch violent television shows at home:

Although this possibility may seem less likely, there is no way to rule out the possibility of such reverse causation on the basis of this observed correlation. It is also possible that both causal directions are operating and that the two variables cause each other:

Still another possible explanation for the observed correlation is that it has been produced by the presence of a common-causal variable (also known as a third variable ). A common-causal variable is a variable that is not part of the research hypothesis but that causes both the predictor and the outcome variable and thus produces the observed correlation between them . In our example a potential common-causal variable is the discipline style of the children’s parents. Parents who use a harsh and punitive discipline style may produce children who both like to watch violent television and who behave aggressively in comparison to children whose parents use less harsh discipline:

In this case, television viewing and aggressive play would be positively correlated (as indicated by the curved arrow between them), even though neither one caused the other but they were both caused by the discipline style of the parents (the straight arrows). When the predictor and outcome variables are both caused by a common-causal variable, the observed relationship between them is said to be spurious . A spurious relationship is a relationship between two variables in which a common-causal variable produces and “explains away” the relationship . If effects of the common-causal variable were taken away, or controlled for, the relationship between the predictor and outcome variables would disappear. In the example the relationship between aggression and television viewing might be spurious because by controlling for the effect of the parents’ disciplining style, the relationship between television viewing and aggressive behavior might go away.

Common-causal variables in correlational research designs can be thought of as “mystery” variables because, as they have not been measured, their presence and identity are usually unknown to the researcher. Since it is not possible to measure every variable that could cause both the predictor and outcome variables, the existence of an unknown common-causal variable is always a possibility. For this reason, we are left with the basic limitation of correlational research: Correlation does not demonstrate causation. It is important that when you read about correlational research projects, you keep in mind the possibility of spurious relationships, and be sure to interpret the findings appropriately. Although correlational research is sometimes reported as demonstrating causality without any mention being made of the possibility of reverse causation or common-causal variables, informed consumers of research, like you, are aware of these interpretational problems.

In sum, correlational research designs have both strengths and limitations. One strength is that they can be used when experimental research is not possible because the predictor variables cannot be manipulated. Correlational designs also have the advantage of allowing the researcher to study behavior as it occurs in everyday life. And we can also use correlational designs to make predictions—for instance, to predict from the scores on their battery of tests the success of job trainees during a training session. But we cannot use such correlational information to determine whether the training caused better job performance. For that, researchers rely on experiments.

Experimental Research: Understanding the Causes of Behavior

The goal of experimental research design is to provide more definitive conclusions about the causal relationships among the variables in the research hypothesis than is available from correlational designs. In an experimental research design, the variables of interest are called the independent variable (or variables ) and the dependent variable . The independent variable in an experiment is the causing variable that is created (manipulated) by the experimenter . The dependent variable in an experiment is a measured variable that is expected to be influenced by the experimental manipulation . The research hypothesis suggests that the manipulated independent variable or variables will cause changes in the measured dependent variables. We can diagram the research hypothesis by using an arrow that points in one direction. This demonstrates the expected direction of causality:

Figure 2.2.3

Research Focus: Video Games and Aggression

Consider an experiment conducted by Anderson and Dill (2000). The study was designed to test the hypothesis that viewing violent video games would increase aggressive behavior. In this research, male and female undergraduates from Iowa State University were given a chance to play with either a violent video game (Wolfenstein 3D) or a nonviolent video game (Myst). During the experimental session, the participants played their assigned video games for 15 minutes. Then, after the play, each participant played a competitive game with an opponent in which the participant could deliver blasts of white noise through the earphones of the opponent. The operational definition of the dependent variable (aggressive behavior) was the level and duration of noise delivered to the opponent. The design of the experiment is shown in Figure 2.17 “An Experimental Research Design” .

Figure 2.17 An Experimental Research Design

Two advantages of the experimental research design are (1) the assurance that the independent variable (also known as the experimental manipulation) occurs prior to the measured dependent variable, and (2) the creation of initial equivalence between the conditions of the experiment (in this case by using random assignment to conditions).

Experimental designs have two very nice features. For one, they guarantee that the independent variable occurs prior to the measurement of the dependent variable. This eliminates the possibility of reverse causation. Second, the influence of common-causal variables is controlled, and thus eliminated, by creating initial equivalence among the participants in each of the experimental conditions before the manipulation occurs.

The most common method of creating equivalence among the experimental conditions is through random assignment to conditions , a procedure in which the condition that each participant is assigned to is determined through a random process, such as drawing numbers out of an envelope or using a random number table . Anderson and Dill first randomly assigned about 100 participants to each of their two groups (Group A and Group B). Because they used random assignment to conditions, they could be confident that, before the experimental manipulation occurred, the students in Group A were, on average, equivalent to the students in Group B on every possible variable, including variables that are likely to be related to aggression, such as parental discipline style, peer relationships, hormone levels, diet—and in fact everything else.

Then, after they had created initial equivalence, Anderson and Dill created the experimental manipulation—they had the participants in Group A play the violent game and the participants in Group B play the nonviolent game. Then they compared the dependent variable (the white noise blasts) between the two groups, finding that the students who had viewed the violent video game gave significantly longer noise blasts than did the students who had played the nonviolent game.

Anderson and Dill had from the outset created initial equivalence between the groups. This initial equivalence allowed them to observe differences in the white noise levels between the two groups after the experimental manipulation, leading to the conclusion that it was the independent variable (and not some other variable) that caused these differences. The idea is that the only thing that was different between the students in the two groups was the video game they had played.

Despite the advantage of determining causation, experiments do have limitations. One is that they are often conducted in laboratory situations rather than in the everyday lives of people. Therefore, we do not know whether results that we find in a laboratory setting will necessarily hold up in everyday life. Second, and more important, is that some of the most interesting and key social variables cannot be experimentally manipulated. If we want to study the influence of the size of a mob on the destructiveness of its behavior, or to compare the personality characteristics of people who join suicide cults with those of people who do not join such cults, these relationships must be assessed using correlational designs, because it is simply not possible to experimentally manipulate these variables.

Key Takeaways

• Descriptive, correlational, and experimental research designs are used to collect and analyze data.
• Descriptive designs include case studies, surveys, and naturalistic observation. The goal of these designs is to get a picture of the current thoughts, feelings, or behaviors in a given group of people. Descriptive research is summarized using descriptive statistics.
• Correlational research designs measure two or more relevant variables and assess a relationship between or among them. The variables may be presented on a scatter plot to visually show the relationships. The Pearson Correlation Coefficient ( r ) is a measure of the strength of linear relationship between two variables.
• Common-causal variables may cause both the predictor and outcome variable in a correlational design, producing a spurious relationship. The possibility of common-causal variables makes it impossible to draw causal conclusions from correlational research designs.
• Experimental research involves the manipulation of an independent variable and the measurement of a dependent variable. Random assignment to conditions is normally used to create initial equivalence between the groups, allowing researchers to draw causal conclusions.

Exercises and Critical Thinking

• There is a negative correlation between the row that a student sits in in a large class (when the rows are numbered from front to back) and his or her final grade in the class. Do you think this represents a causal relationship or a spurious relationship, and why?
• Think of two variables (other than those mentioned in this book) that are likely to be correlated, but in which the correlation is probably spurious. What is the likely common-causal variable that is producing the relationship?
• Imagine a researcher wants to test the hypothesis that participating in psychotherapy will cause a decrease in reported anxiety. Describe the type of research design the investigator might use to draw this conclusion. What would be the independent and dependent variables in the research?

Aiken, L., & West, S. (1991). Multiple regression: Testing and interpreting interactions . Newbury Park, CA: Sage.

Ainsworth, M. S., Blehar, M. C., Waters, E., & Wall, S. (1978). Patterns of attachment: A psychological study of the strange situation . Hillsdale, NJ: Lawrence Erlbaum Associates.

Anderson, C. A., & Dill, K. E. (2000). Video games and aggressive thoughts, feelings, and behavior in the laboratory and in life. Journal of Personality and Social Psychology, 78 (4), 772–790.

Damasio, H., Grabowski, T., Frank, R., Galaburda, A. M., Damasio, A. R., Cacioppo, J. T., & Berntson, G. G. (2005). The return of Phineas Gage: Clues about the brain from the skull of a famous patient. In Social neuroscience: Key readings. (pp. 21–28). New York, NY: Psychology Press.

Freud, S. (1964). Analysis of phobia in a five-year-old boy. In E. A. Southwell & M. Merbaum (Eds.), Personality: Readings in theory and research (pp. 3–32). Belmont, CA: Wadsworth. (Original work published 1909)

Kotowicz, Z. (2007). The strange case of Phineas Gage. History of the Human Sciences, 20 (1), 115–131.

Rokeach, M. (1964). The three Christs of Ypsilanti: A psychological study . New York, NY: Knopf.

Introduction to Psychology Copyright © 2015 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Correlational Research | Guide, Design & Examples

Published on 5 May 2022 by Pritha Bhandari . Revised on 5 December 2022.

A correlational research design investigates relationships between variables without the researcher controlling or manipulating any of them.

A correlation reflects the strength and/or direction of the relationship between two (or more) variables. The direction of a correlation can be either positive or negative.

Table of contents

Correlational vs experimental research, when to use correlational research, how to collect correlational data, how to analyse correlational data, correlation and causation, frequently asked questions about correlational research.

Correlational and experimental research both use quantitative methods to investigate relationships between variables. But there are important differences in how data is collected and the types of conclusions you can draw.

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Correlational research is ideal for gathering data quickly from natural settings. That helps you generalise your findings to real-life situations in an externally valid way.

There are a few situations where correlational research is an appropriate choice.

To investigate non-causal relationships

You want to find out if there is an association between two variables, but you don’t expect to find a causal relationship between them.

Correlational research can provide insights into complex real-world relationships, helping researchers develop theories and make predictions.

To explore causal relationships between variables

You think there is a causal relationship between two variables, but it is impractical, unethical, or too costly to conduct experimental research that manipulates one of the variables.

Correlational research can provide initial indications or additional support for theories about causal relationships.

To test new measurement tools

You have developed a new instrument for measuring your variable, and you need to test its reliability or validity .

Correlational research can be used to assess whether a tool consistently or accurately captures the concept it aims to measure.

There are many different methods you can use in correlational research. In the social and behavioural sciences, the most common data collection methods for this type of research include surveys, observations, and secondary data.

It’s important to carefully choose and plan your methods to ensure the reliability and validity of your results. You should carefully select a representative sample so that your data reflects the population you’re interested in without bias .

In survey research , you can use questionnaires to measure your variables of interest. You can conduct surveys online, by post, by phone, or in person.

Surveys are a quick, flexible way to collect standardised data from many participants, but it’s important to ensure that your questions are worded in an unbiased way and capture relevant insights.

Naturalistic observation

Naturalistic observation is a type of field research where you gather data about a behaviour or phenomenon in its natural environment.

This method often involves recording, counting, describing, and categorising actions and events. Naturalistic observation can include both qualitative and quantitative elements, but to assess correlation, you collect data that can be analysed quantitatively (e.g., frequencies, durations, scales, and amounts).

Naturalistic observation lets you easily generalise your results to real-world contexts, and you can study experiences that aren’t replicable in lab settings. But data analysis can be time-consuming and unpredictable, and researcher bias may skew the interpretations.

Secondary data

Instead of collecting original data, you can also use data that has already been collected for a different purpose, such as official records, polls, or previous studies.

Using secondary data is inexpensive and fast, because data collection is complete. However, the data may be unreliable, incomplete, or not entirely relevant, and you have no control over the reliability or validity of the data collection procedures.

After collecting data, you can statistically analyse the relationship between variables using correlation or regression analyses, or both. You can also visualise the relationships between variables with a scatterplot.

Different types of correlation coefficients and regression analyses are appropriate for your data based on their levels of measurement and distributions .

Correlation analysis

Using a correlation analysis, you can summarise the relationship between variables into a correlation coefficient : a single number that describes the strength and direction of the relationship between variables. With this number, you’ll quantify the degree of the relationship between variables.

The Pearson product-moment correlation coefficient, also known as Pearson’s r , is commonly used for assessing a linear relationship between two quantitative variables.

Correlation coefficients are usually found for two variables at a time, but you can use a multiple correlation coefficient for three or more variables.

Regression analysis

With a regression analysis , you can predict how much a change in one variable will be associated with a change in the other variable. The result is a regression equation that describes the line on a graph of your variables.

You can use this equation to predict the value of one variable based on the given value(s) of the other variable(s). It’s best to perform a regression analysis after testing for a correlation between your variables.

It’s important to remember that correlation does not imply causation . Just because you find a correlation between two things doesn’t mean you can conclude one of them causes the other, for a few reasons.

Directionality problem

If two variables are correlated, it could be because one of them is a cause and the other is an effect. But the correlational research design doesn’t allow you to infer which is which. To err on the side of caution, researchers don’t conclude causality from correlational studies.

Third variable problem

A confounding variable is a third variable that influences other variables to make them seem causally related even though they are not. Instead, there are separate causal links between the confounder and each variable.

In correlational research, there’s limited or no researcher control over extraneous variables . Even if you statistically control for some potential confounders, there may still be other hidden variables that disguise the relationship between your study variables.

Although a correlational study can’t demonstrate causation on its own, it can help you develop a causal hypothesis that’s tested in controlled experiments.

A correlation reflects the strength and/or direction of the association between two or more variables.

• A positive correlation means that both variables change in the same direction.
• A negative correlation means that the variables change in opposite directions.
• A zero correlation means there’s no relationship between the variables.

A correlational research design investigates relationships between two variables (or more) without the researcher controlling or manipulating any of them. It’s a non-experimental type of quantitative research .

Controlled experiments establish causality, whereas correlational studies only show associations between variables.

• In an experimental design , you manipulate an independent variable and measure its effect on a dependent variable. Other variables are controlled so they can’t impact the results.
• In a correlational design , you measure variables without manipulating any of them. You can test whether your variables change together, but you can’t be sure that one variable caused a change in another.

In general, correlational research is high in external validity while experimental research is high in internal validity .

A correlation is usually tested for two variables at a time, but you can test correlations between three or more variables.

A correlation coefficient is a single number that describes the strength and direction of the relationship between your variables.

Different types of correlation coefficients might be appropriate for your data based on their levels of measurement and distributions . The Pearson product-moment correlation coefficient (Pearson’s r ) is commonly used to assess a linear relationship between two quantitative variables.

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Observational, correlational, experimental, quasi-experimental.

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• More Information on Samples, Sampling, and Populations Scroll down to the "Populations and Samples" section.

Research types on this page are modeled after those listed in the Introduction to Measurement and Statistics website created by Dr. Linda M. Woolf , Professor of Psychology at Webster University. The definitions are based on Dr. Woolf's explanations. Go to Dr. Woolf's website for much more information as well as practice pages.

Researchers observe participants but do not attempt to influence them.

Researchers examine how two or more variables are related. It is not possible to tell which variable is affecting the other(s). As you have probably heard, "correlation is not causation."

Researchers control conditions to examine how one variable affects the other(s). Participants are assigned to random groups (at least two). There is a control group that does not experience or receive the variable being examined and a experimental group that does experience or receive the variable being examined. The groups are compared to examine the effect of the variable being investigated.

In experiments, causation can be explored.

A quasi-experiment is like an experiment, but the groups cannot be assigned. Quasi-experiments use pre-existing groups.

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Selecting and Improving Quasi-Experimental Designs in Effectiveness and Implementation Research

Margaret a. handley.

1 Department of Epidemiology and Biostatistics, Division of Infectious Disease Epidemiology, University of California, San Francisco, CA

2 General Internal Medicine and UCSF Center for Vulnerable Populations, San Francisco Zuckerberg General Hospital and Trauma Center, University of California, San Francisco, CA, 1001 Potrero Avenue, Box 1364, San Francisco, CA 94110

Courtney Lyles

Charles mcculloch, adithya cattamanchi.

3 Division of Pulmonary and Critical Care Medicine and UCSF Center for Vulnerable Populations, San Francisco Zuckerberg General Hospital and Trauma Center, University of California, San Francisco, CA, 1001 Potrero Avenue, San Francisco, CA 94110

Interventional researchers face many design challenges when assessing intervention implementation in real-world settings. Intervention implementation requires ‘holding fast’ on internal validity needs while incorporating external validity considerations (such as uptake by diverse sub-populations, acceptability, cost, sustainability). Quasi-experimental designs (QEDs) are increasingly employed to achieve a better balance between internal and external validity. Although these designs are often referred to and summarized in terms of logistical benefits versus threats to internal validity, there is still uncertainty about: (1) how to select from among various QEDs, and (2) strategies to strengthen their internal and external validity. We focus on commonly used QEDs (pre-post designs with non-equivalent control groups, interrupted time series, and stepped wedge designs) and discuss several variants that maximize internal and external validity at the design, execution, and analysis stages.

INTRODUCTION

Public health practice involves implementation or adaptation of evidence-based interventions into new settings in order to improve health for individuals and populations. Such interventions typically include on one or more of the “7 Ps” (programs, practices, principles, procedures, products, pills, and policies) ( 9 ). Increasingly, both public health and clinical research have sought to generate practice-based evidence on a wide range of interventions, which in turn has led to a greater focus on intervention research designs that can be applied in real-world settings ( 2 , 8 , 9 , 20 , 25 , 26 , 10 , 2 ).

Randomized controlled trials (RCTs) in which individuals are assigned to intervention or control (standard-of-care or placebo) arms are considered the gold standard for assessing causality and as such are a first choice for most intervention research. Random allocation minimizes selection bias and maximizes the likelihood that measured and unmeasured confounding variables are distributed equally, enabling any difference in outcomes between intervention and control arms to be attributed to the intervention under study. RCTs can also involve random assignment of groups (e.g., clinics, worksites or communities) to intervention and control arms, but a large number of groups are required in order to realize the full benefits of randomization. Traditional RCTs strongly prioritize internal validity over external validity by employing strict eligibility criteria and rigorous data collection methods.

Alternative research methods are needed to test interventions for their effectiveness in many real-world settings—and later when evidence-based interventions are known, for spreading or scaling up these interventions to new settings and populations ( 23 , 40 ). In real-world settings, random allocation of the intervention may not be possible or fully under the control of investigators because of practical, ethical, social, or logistical constraints. For example, when partnering with communities or organizations to deliver a public health intervention, it might not be acceptable that only half of individuals or sites receive an intervention. As well, the timing of intervention roll-out might be determined by an external process outside the control of the investigator, such as a mandated policy. Also, when self-selected groups are expected to participate in a program as part of routine care, there would arise ethical concerns associated with random assignment – for example, the withholding or delaying of a potentially effective treatment or the provision of a less effective treatment for one group of participants ( 49 ). As described by Peters et al “implementation research seeks to understand and work within real world conditions, rather than trying to control for these conditions or to remove their influence as causal effects. “ ( 40 ). For all of these reasons, a blending of the design components of clinical effectiveness trials and implementation research is feasible and desirable, and this review covers both. Such blending of effectiveness and implementation components within a study can provide benefits beyond either research approach alone ( 14 ), for example by leading to faster uptake of interventions by simultaneously testing implementation strategies.

Since assessment of intervention effectiveness and implementation in real-world settings requires increased focus on external validity (including consideration of factors enhancing intervention uptake by diverse sub-populations, acceptability to a wide range of stakeholders, cost, and sustainability) ( 34 ), interventional research designs are needed that are more relevant to the potential, ‘hoped for’ treatment population than a RCT, and that achieve a better balance between internal and external validity. Quasi-experimental designs (QEDs), which first gained prominence in social science research ( 11 ), are increasingly being employed to fill this need. [ BOX 1 HERE: Definitions used in this review].

DEFINITIONS AND TERMS USED IN PAPER

QEDs test causal hypotheses but, in lieu of fully randomized assignment of the intervention, seek to define a comparison group or time period that reflects the counter-factual ( i.e., outcomes if the intervention had not been implemented) ( 43 ). QEDs seek to identify a comparison group or time period that is as similar as possible to the treatment group or time period in terms of baseline (pre-intervention) characteristics. QEDs can include partial randomization such as in stepped wedge designs (SWD) when there is pre-determined (and non-random) stratification of sites, but the order in which sites within each strata receive the intervention is assigned randomly. For example, strata that are determined by size or perceived ease of implementation may be assigned to receive the intervention first. However, within those strata the specific sites themselves are randomly selected to receive the intervention across the time intervals included in the study). In all cases, the key threat to internal validity of QEDs is a lack of similarity between the comparison and intervention groups or time periods due to differences in characteristics of the people, sites, or time periods involved.

Previous reviews in this journal have focused on the importance and use of QEDs and other methods to enhance causal inference when evaluating the impact of an intervention that has already been implemented ( 4 , 8 , 9 , 18 ). Design approaches in this case often include creating a post-hoc comparison group for a natural experiment or identifying pre and post-intervention data to then conduct an interrupted time series study. Analysis phase approaches often utilize techniques such as pre-post, regression adjustment, scores, difference-in-differences, synthetic controls, interrupted time series, regression discontinuity, and instrumental variables ( 4 , 9 , 18 ). Although these articles summarize key components of QEDs (e.g. interrupted time series), as well as analysis-focused strategies (regression adjustment, propensity scores, difference-in-differences, synthetic controls, and instrumental variables) there is still uncertainty about: (1) how to select from among various QEDs in the pre-implementation design phase, and (2) strategies to strengthen internal and external validity before and during the implementation phase.

In this paper we discuss the a priori choice of a QED when evaluating the impact of an intervention or policy for which the investigator has some element of design control related to 1) order of intervention allocation (including random and non-random approaches); 2) selecting sites or individuals; and/or 3) timing and frequency of data collection. In the next section, we discuss the main QEDs used for prospective evaluations of interventions in real-world settings and their advantages and disadvantages with respect to addressing threats to internal validity [ BOX 2 HERE Common Threats to Internal Validty of Quasi-Experimental Designs Evaluating Interventions in ‘Real World’ Settings]. Following this summary, we discuss opportunities to strengthen their internal validity, illustrated with examples from the literature. Then we propose a decision framework for key decision points that lead to different QED options. We conclude with a brief discussion of incorporating additional design elements to capture the full range of relevant implementation outcomes in order to maximize external validity.

Common Threats to Internal Validty of Quasi-Experimental Designs Evaluating Interventions in ‘Real World’ Settings

QUASI-EXPERIMENTAL DESIGNS FOR PROSPECTIVE EVALUTION OF INTERVENTIONS

Table 1 summarizes the main QEDs that have been used for prospective evaluation of health intervention in real-world settings; pre-post designs with a non-equivalent control group, interrupted time series and stepped wedge designs. We do not include pre-post designs without a control group in this review, as in general, QEDs are primarily those designs that identify a comparison group or time period that is as similar as possible to the treatment group or time period in terms of baseline (pre-intervention) characteristics ( 50 ). Below, we describe features of each QED, considering strengths and limitations and providing examples of their use.

Overview of Commonly Used QED in Intervention Research*

1. Pre-Post With Non-Equivalent Control Group

The first type of QED highlighted in this review is perhaps the most straightforward type of intervention design: the pre-post comparison study with a non-equivalent control group. In this design, the intervention is introduced at a single point in time to one or more sites, for which there is also a pre-test and post-test evaluation period, The pre-post differences between these two sites is then compared. In practice, interventions using this design are often delivered at a higher level, such as to entire communities or organizations 1 [ Figure 1 here]. In this design the investigators identify additional site(s) that are similar to the intervention site to serve as a comparison/control group. However, these control sites are different in some way than the intervention site(s) and thus the term “non-equivalent” is important, and clarifies that there are inherent differences in the treatment and control groups ( 15 ).

Illustration of the Pre-Post Non-Equivalent Control Group Design

The strengths of pre-post designs are mainly based in their simplicity, such as data collection is usually only at a few points (although sometimes more). However, pre-post designs can be affected by several of the threats to internal validity of QEDs presented here. The largest challenges are related to 1) ‘history bias’ in which events unrelated to the intervention occur (also referred to as secular trends) before or during the intervention period and have an effect on the outcome (either positive or negative) that are not related to the intervention ( 39 ); and 2) differences between the intervention and control sites because the non-equivalent control groups are likely to differ from the intervention sites in a number of meaningful ways that impact the outcome of interest and can bias results (selection bias).

At this design stage, the first step at improving internal validity would be focused on selection of a non-equivalent control group(s) for which some balance in the distribution of known risk factors is established. This can be challenging as there may not be adequate information available to determine how ‘equivalent’ the comparison group is regarding relevant covariates.

It can be useful to obtain pre-test data or baseline characteristics to improve the comparability of the two groups. In the most controlled situations within this design, the investigators might include elements of randomization or matching for individuals in the intervention or comparison site, to attempt to balance the covariate distribution. Implicit in this approach is the assumption that the greater the similarity between groups, the smaller the likelihood that confounding will threaten inferences of causality of effect for the intervention ( 33 , 47 ). Thus, it is important to select this group or multiple groups with as much specificity as possible.

In order to enhance the causal inference for pre-post designs with non-equivalent control groups, the best strategies improve the comparability of the control group with regards to potential covariates related to the outcome of interest but are not under investigation. One strategy involves creating a cohort, and then using targeted sampling to inform matching of individuals within the cohort. Matching can be based on demographic and other important factors (e.g. measures of health care access or time-period). This design in essence creates a matched, nested case-control design.

Collection of additional data once sites are selected cannot in itself reduce bias, but can inform the examination of the association of interest, and provide data supporting interpretation consistent with the reduced likelihood of bias. These data collection strategies include: 1) extra data collection points at additional pre- or post- time points (to get closer to an interrupted time series design in effect and examine potential threats of maturation and history bias), and 2) collection of data on other dependent variables with a priori assessment of how they will ‘react’ with time dependent variables. A detailed analysis can then provide information on the potential affects on the outcome of interest (to understand potential underlying threats due to history bias).

Additionally, there are analytic strategies that can improve the interpretation of this design, such as: 1) analysis for multiple non-equivalent control groups, to determine if the intervention effects are robust across different conditions or settings (.e.g. using sensitivity analysis), 2) examination within a smaller critical window of the study in which the intervention would be plausibly expected to make the most impact, and 3) identification of subgroups of individuals within the intervention community who are known to have received high vs. low exposure to the intervention, to be able to investigate a potential “dose-response” effect. Table 2 provides examples of studies using the pre-post non-equivalent control group designs that have employed one or more of these improvement approaches to improve the internal study’s validity.

Improving Quasi-Experimental Designs-Internal and External Validity Considerations

Cousins et al utilized a non-equivalent control selection strategy to leverage a recent cross-sectional survey among six universities in New Zealand regarding drinking among college-age students ( 16 ). In the original survey, there were six sites, and for the control group, five were selected to provide non-equivalent control group data for the one intervention campus. The campus intervention targeted young adult drinking-related problems and other outcomes, such as aggressive behavior, using an environmental intervention with a community liaison and a campus security program (also know as a Campus Watch program). The original cross-sectional survey was administered nationally to students using a web-based format, and was repeated in the years soon after the Campus Watch intervention was implemented in one site. Benefits of the design include: a consistent sampling frame at each control sites, such that sites could be combined as well as evaluated separately and collection of additional data on alcohol sales and consumption over the study period, to support inference. In a study by Wertz et al ( 48 ), a non-equivalent control group was created using matching for those who were eligible for a health coaching program and opted out of the program (to be compared with those who opted in) among insured patients with diabetes and/or hypertension. Matching was based on propensity scores among those patients using demographic and socioeconomic factors and medical center location and a longitudinal cohort was created prior to the intervention (see Basu et al 2017 for more on this approach).

In the pre-post malaria-prevention intervention example from Gambia, the investigators were studying the introduction of bed nets treated with insecticide on malaria rates in Gambia, and collected additional data to evaluate the internal validity assumptions within their design ( 1 ). In this study, the investigators introduced bed nets at the village level, using communities not receiving the bed nets as control sites. To strengthen the internal validity they collected additional data that enabled them to: 1) determine whether the reduction in malaria rates were most pronounced during the rainy season within the intervention communities, as this was a biologically plausible exposure period in which they could expect the largest effect size difference between intervention and control sites, and 2) examine use patterns for the bed nets, based on how much insecticide was present in the bed nets over time (after regular washing occurred), which aided in calculating a “dose-response” effect of exposure to the bed net among a subsample of individuals in the intervention community.

2. Interrupted Time Series

An interrupted time series (ITS) design involves collection of outcome data at multiple time points before and after an intervention is introduced at a given point in time at one or more sites ( 6 , 13 ). The pre-intervention outcome data is used to establish an underlying trend that is assumed to continue unchanged in the absence of the intervention under study ( i.e., the counterfactual scenario). Any change in outcome level or trend from the counter-factual scenario in the post-intervention period is then attributed to the impact of the intervention. The most basic ITS design utilizes a regression model that includes only three time-based covariates to estimate the pre-intervention slope (outcome trend before the intervention), a “step” or change in level (difference between observed and predicted outcome level at the first post-intervention time point), and a change in slope (difference between post- and pre-intervention outcome trend) ( 13 , 32 ) [ Figure 2 here].

Interrupted Time Series Design

Whether used for evaluating a natural experiment or, as is the focus here, for prospective evaluation of an intervention, the appropriateness of an ITS design depends on the nature of the intervention and outcome, and the type of data available. An ITS design requires the pre- and post-intervention periods to be clearly differentiated. When used prospectively, the investigator therefore needs to have control over the timing of the intervention. ITS analyses typically involve outcomes that are expected to change soon after an intervention is introduced or after a well-defined lag period. For example, for outcomes such as cancer or incident tuberculosis that develop long after an intervention is introduced and at a variable rate, it is difficult to clearly separate the pre- and post-intervention periods. Last, an ITS analysis requires at least three time points in the pre- and post-intervention periods to assess trends. In general, a larger number of time points is recommended, particularly when the expected effect size is smaller, data are more similar at closer together time points ( i.e., auto-correlation), or confounding effects ( e.g., seasonality) are present. It is also important for investigators to consider any changes to data collection or recording over time, particularly if such changes are associated with introduction of the intervention.

In comparison to simple pre-post designs in which the average outcome level is compared between the pre- and post-intervention periods, the key advantage of ITS designs is that they evaluate for intervention effect while accounting for pre-intervention trends. Such trends are common due to factors such as changes in the quality of care, data collection and recording, and population characteristics over time. In addition, ITS designs can increase power by making full use of longitudinal data instead of collapsing all data to single pre- and post-intervention time points. The use of longitudinal data can also be helpful for assessing whether intervention effects are short-lived or sustained over time.

While the basic ITS design has important strengths, the key threat to internal validity is the possibility that factors other than the intervention are affecting the observed changes in outcome level or trend. Changes over time in factors such as the quality of care, data collection and recording, and population characteristics may not be fully accounted for by the pre-intervention trend. Similarly, the pre-intervention time period, particularly when short, may not capture seasonal changes in an outcome.

Detailed reviews have been published of variations on the basic ITS design that can be used to enhance causal inference. In particular, the addition of a control group can be particularly useful for assessing for the presence of seasonal trends and other potential time-varying confounders ( 52 ). Zombre et al ( 52 ) maintained a large number of control number of sites during the extended study period and were able to look at variations in seasonal trends as well as clinic-level characteristics, such as workforce density and sustainability. In addition to including a control group, several analysis phase strategies can be employed to strengthen causal inference including adjustment for time varying confounders and accounting for auto correlation.

3. Stepped Wedge Designs

Stepped wedge designs (SWDs) involve a sequential roll-out of an intervention to participants (individuals or clusters) over several distinct time periods ( 5 , 7 , 22 , 24 , 29 , 30 , 38 ). SWDs can include cohort designs (with the same individuals in each cluster in the pre and post intervention steps), and repeated cross-sectional designs (with different individuals in each cluster in the pre and post intervention steps) ( 7 ). In the SWD, there is a unidirectional, sequential roll- out of an intervention to clusters (or individuals) that occurs over different time periods. Initially all clusters (or individuals) are unexposed to the intervention, and then at regular intervals, selected clusters cross over (or ‘step’) into a time period where they receive the intervention [ Figure 3 here]. All clusters receive the intervention by the last time interval (although not all individuals within clusters necessarily receive the intervention). Data is collected on all clusters such that they each contribute data during both control and intervention time periods. The order in which clusters receive the intervention can be assigned randomly or using some other approach when randomization is not possible. For example, in settings with geographically remote or difficult-to-access populations, a non-random order can maximize efficiency with respect to logistical considerations.

Illustration of the stepped wedge study design-Intervention Roll-Out Over Time*

* Adapted from Turner et al 2017

The practical and social benefits of the stepped wedge design have been summarized in recent reviews ( 5 , 22 , 24 , 27 , 29 , 36 , 38 , 41 , 42 , 45 , 46 , 51 ). In addition to addressing general concerns with RCTs discussed earlier, advantages of SWDs include the logistical convenience of staggered roll-out of the intervention, which enables a.smaller staff to be distributed across different implementation start times and allows for multi-level interventions to be integrated into practice or ‘real world’ settings (referred to as the feasibility benefit). This benefit also applies to studies of de-implementation, prior to a new approach being introduced. For example, with a staggered roll-out it is possible to build in a transition cohort, such that sites can adjust to the integration of the new intervention, and also allow for a switching over in sites to de-implementing a prior practice. For a specified time period there may be ‘mixed’ or incomplete data, which can be excluded from the data analysis. However, associated with a longer duration of roll-out for practical reasons such as this switching, are associated costs in threats to internal validity, discussed below.

There are several limitations to the SWD. These generally involve consequences of the trade-offs related to having design control for the intervention roll-out, often due to logistical reasons on the one hand, but then having ‘down the road’ threats to internal validity. These roll-out related threats include potential lagged intervention effects for non-acute outcomes; possible fatigue and associated higher drop-out rates of waiting for the cross-over among clusters assigned to receive the intervention later; fidelity losses for key intervention components over time; and potential contamination of later clusters ( 22 ). Another drawback of the SWD is that it involves data assessment at each point when a new cluster receives the intervention, substantially increasing the burden of data collection and costs unless data collection can be automated or uses existing data sources. Because the SWD often has more clusters receiving the intervention towards the end of the intervention period than in previous time periods, there is a potential concern that there can be temporal confounding at this stage. The SWD is also not as suited for evaluating intervention effects on delayed health outcomes (such as chronic disease incidence), and is most appropriate when outcomes that occur relatively soon after each cluster starts receiving the intervention. Finally, as logistical necessity often dictates selecting a design with smaller numbers of clusters, there are relatedly challenges in the statistical analysis. To use standard software, the common recommendation is to have at least 20 to 30 clusters ( 35 ).

Stepped wedge designs can embed improvements that can enhance internal validity, mimicking the strength of RCTs. These generally focus on efforts to either reduce bias or achieve balance in covariates across sites and over time; and/or compensate as much as possible for practical decisions made at the implementation stage, which affect the distribution of the intervention over time and by sites. The most widely used approaches are discussed in order of benefit to internal validity: 1) partial randomization; 2) stratification and matching; 3) embedding data collection at critical points in time, such as with a phasing-in of intervention components, and 4) creating a transition cohort or wash-out period. The most important of these SWD elements is random assignment of clusters as to when they will cross over into the intervention period. As well, utilizing data regarding time-varying covariates/confounders, either to stratify clusters and then randomize within strata (partial randomization) or to match clusters on known covariates in the absence of randomization, are techniques often employed to minimize bias and reduce confounding. Finally, maintaining control over the number and timing of data collection points over the study period can be beneficial in several ways. First, it can allow for data analysis strategies that can incorporate cyclical temporal trends (such as seasonality-mediated risk for the outcome, such as with flu or malaria) or other underlying temporal trends. Second, it can enable phased interventions to be studied for the contribution of different components included in the phases (e.g. passive then active intervention components), or can enable ‘pausing’ time, as when there is a structured wash out or transition cohort created for practical reasons (e.g. one intervention or practice is stopped/de-implemented, and a new one is introduced) (see Figure 4 ).

Illustration of the stepped wedge study design- Summary of Exposed and Unexposed Cluster Time*

Adapted from Hemming 2015

Table 2 provides examples of studies using SWD that have used one or more of the design approaches described above to improve the internal validity of the study. In the study by Killam et al 2010 ( 31 ), a non-randomized SWD was used to evaluate a complex clinic-based intervention for integrating anti-retro viral (ART) treatment into routine antenatal care in Zambia for post-partum women. The design involved matching clinics by size and an inverse roll-out, to balance out the sizes across the four groups. The inverse roll-out involved four strata of clinics, grouped by size with two clinics in each strata. The roll-out was sequenced across these eight clinics, such that one smaller clinics began earlier, with three clinics of increasing size getting the intervention afterwards. This was then followed by a descending order of clinics by size for the remaining roll-out, ending with the smallest clinic. This inverse roll-out enabled the investigators to start with a smaller clinic, to work out the logistical considerations, but then influence the roll-out such as to avoid clustering of smaller or larger clinics in any one step of the intervention.

A second design feature of this study involved the use of a transition cohort or wash-out period (see Figure 4 ) (also used in the Morrison et al 2015 study)( 19 , 37 ). This approach can be used when an existing practice is being replaced with the new intervention, but there is ambiguity as to which group an individual would be assigned to while integration efforts were underway. In the Killam study, the concern was regarding women who might be identified as ART-eligible in the control period but actually enroll into and initiate ART at an antenatal clinic during the intervention period. To account for the ambiguity of this transition period, patients with an initial antenatal visit more than 60 days prior to the date of implementing the ART in the intervention sites were excluded. For analysis of the primary outcome, patients were categorized into three mutually exclusive categories: a referral to ART cohort, an integrated ART in the antenatal clinics cohort, and a transition cohort. It is important to note that the time period for a transition cohort can add considerable time to an intervention roll-out, especially when there is to be a de-implementation of an existing practice that involves a wide range or staff or activities. As well, the exclusion of the data during this phase can reduce the study’s power if not built into the sample size considerations at the design phase.

Morrison et al 2015 ( 37 ) used a randomized cluster design, with additional stratification and randomization within relevant sub-groups to examine a two-part quality improvement intervention focusing on clinician uptake of patient cooling procedures for post-cardiac care in hospital settings (referred to as Targeted Temperature Management). In this study, 32 hospitals were stratified into two groups based on intensive care unit size (< 10 beds vs ≥ 10 beds), and then randomly assigned into four different time periods to receive the intervention. The phased intervention implementation included both passive (generic didactic training components regarding the intervention) and an active (tailored support to site-specific barriers identified in passive phase) components. This study exemplifies some of the best uses of SWD in the context of QI interventions that have either multiple components of for which there may be a passive and active phase, as is often the case with interventions that are layered onto systems change requirements (e.g. electronic records improvements/customization) or relate to sequenced guidelines implementation (as in this example).

Studies using a wait-list partial randomization design are also included in Table 2 ( 24 , 27 , 42 ). These types of studies are well-suited to settings where there is routine enumeration of a cohort based on a specific eligibility criteria, such as enrolment in a health plan or employment group, or from a disease-based registry, such as for diabetes ( 27 , 42 ). It has also been reported that this design can increase efficiency and statistical power in contrast to cluster-based trials, a crucial consideration when the number of participating individuals or groups is small ( 22 ).

The study by Grant et al et al uses a variant of the SWD for which individuals within a setting are enumerated and then randomized to get the intervention. In this example, employees who had previously screened positive for HIV at the company clinic as part of mandatory testing, were invited in random sequence to attend a workplace HIV clinic at a large mining facility in South Africa to initiate a preventive treatment for TB during the years prior to the time when ARTs were more widely available. Individuals contributed follow-up time to the “pre-clinic” phase from the baseline date established for the cohort until the actual date of their first clinic visit, and also to the “post- clinic” phase thereafter. Clinic visits every 6 months were used to identify incident TB events. Because they were looking at reduction in TB incidence among the workers at the mine and not just those in the study, the effect of the intervention (the provision of clinic services) was estimated for the entire study population (incidence rate ratio), irrespective of whether they actually received isoniazid.

CONSIDERATIONS IN CHOOSING BETWEEN QED

We present a decision ‘map’ approach based on a Figure 5 to assist in considering decisions in selecting among QEDs and for which features you can pay particular attention to in the design [ Figure 5 here].

Quasi-Experimental Design Decision-Making Map

First, at the top of the flow diagram ( 1 ), consider if you can have multiple time points you can collect data for in the pre and post intervention periods. Ideally, you will be able to select more than two time points. If you cannot, then multiple sites would allow for a non-equivalent pre-post design. If you can have more than the two time points for the study assessments, you next need to determine if you can include multiple sites ( 2 ). If not, then you can consider a single site point ITS. If you can have multiple sites, you can choose between a SWD and a multiple site ITS based on whether or not you observe the roll-out over multiple time points, (SWD) or if you have only one intervention time point (controlled multiple site ITS)

STRATEGIES TO STRENGTHEN EXTERNAL VALIDITY

In a recent article in this journal ( 26 ), the following observation was made that there is an unavoidable trade-off between these two forms of validity such that with a higher control of a study, there is stronger evidence for internal validity but that control may jeopardize some of the external validity of that stronger evidence. Nonetheless, there are design strategies for non-experimental studies that can be undertaken to improve the internal validity while not eliminating considerations of external validity. These are described below across all three study designs.

1. Examine variation of acceptability and reach among diverse sub-populations

One of the strengths of QEDs is that they are often employed to examine intervention effects in real world settings and often, for more diverse populations and settings. Consequently, if there is adequate examination of characteristics of participants and setting-related factors it can be possible to interpret findings among critical groups for which there may be no existing evidence of an intervention effect for. For example in the Campus Watch intervention ( 16 ), the investigator over-sampled the Maori indigenous population in order to be able to stratify the results and investigate whether the program was effective for this under-studied group. In the study by Zombré et al ( 52 ) on health care access in Burkina Faso, the authors examined clinic density characteristics to determine its impact on sustainability.

2. Characterize fidelity and measures of implementation processes

Some of the most important outcomes for examination in these QED studies include whether the intervention was delivered as intended (i.e., fidelity), maintained over the entire study period (i.e., sustainability), and if the outcomes could be specifically examined by this level of fidelity within or across sites. As well, when a complex intervention is related to a policy or guideline shift and implementation requires logistical adjustments (such as phased roll-outs to embed the intervention or to train staff), QEDs more truly mimic real world constraints. As a result, capturing processes of implementation are critical as they can describe important variation in uptake, informing interpretation of the findings for external validity. As described by Prost et al ( 41 ), for example, it is essential to capture what occurs during such phased intervention roll-outs, as with following established guidelines for the development of complex interventions including efforts to define and protocolize activities before their implementation ( 17 , 18 , 28 ). However, QEDs are often conducted by teams with strong interests in adapting the intervention or ‘learning by doing’, which can limit interpretation of findings if not planned into the design. As done in the study by Bailet et al ( 3 ), the investigators refined intervention, based on year 1 data, and then applied in years 2–3, at this later time collecting additional data on training and measurement fidelity. This phasing aspect of implementation generates a tension between protocolizing interventions and adapting them as they go along. When this is the case, additional designs for the intervention roll-out, such as adaptive or hybrid designs can also be considered.

3. Conduct community or cohort-based sampling to improve inference

External validity can be improved when the intervention is applied to entire communities, as with some of the community-randomized studies described in Table 2 ( 12 , 21 ). In these cases, the results are closer to the conditions that would apply if the interventions were conducted ‘at scale’, with a large proportion of a population receiving the intervention. In some cases QEDs also afford greater access for some intervention research to be conducted in remote or difficult to reach communities, where the cost and logistical requirements of an RCT may become prohibitive or may require alteration of the intervention or staffing support to levels that would never be feasible in real world application.

4. Employ a model or framework that covers both internal and external validity

Frameworks can be helpful to enhances interpretability of many kinds of studies, including QEDs and can help ensure that information on essential implementation strategies are included in the results ( 44 ). Although several of the case studies summarized in this article included measures that can improve external validity (such as sub-group analysis of which participants were most impacted, process and contextual measures that can affect variation in uptake), none formally employ an implementation framework. Green and Glasgow (2006) ( 25 ) have outlined several useful criteria for gaging the extent to which an evaluation study also provides measures that enhance interpretation of external validity, for which those employing QEDs could identify relevant components and frameworks to include in reported findings.

It has been observed that it is more difficult to conduct a good quasi-experiment than to conduct a good randomized trial ( 43 ). Although QEDs are increasingly used, it is important to note that randomized designs are still preferred over quasi-experiments except where randomization is not possible. In this paper we present three important QEDs and variants nested within them that can increase internal validity while also improving external validity considerations, and present case studies employing these techniques.

1 It is important to note that if such randomization would be possible at the site level based on similar sites, a cluster randomized control trial would be an option.

LITERATURE CITED

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Chapter 3. Psychological Science

3.2 Psychologists Use Descriptive, Correlational, and Experimental Research Designs to Understand Behaviour

Learning objectives.

• Differentiate the goals of descriptive, correlational, and experimental research designs and explain the advantages and disadvantages of each.
• Explain the goals of descriptive research and the statistical techniques used to interpret it.
• Summarize the uses of correlational research and describe why correlational research cannot be used to infer causality.
• Review the procedures of experimental research and explain how it can be used to draw causal inferences.

Psychologists agree that if their ideas and theories about human behaviour are to be taken seriously, they must be backed up by data. However, the research of different psychologists is designed with different goals in mind, and the different goals require different approaches. These varying approaches, summarized in Table 3.2, are known as research designs . A research design  is the specific method a researcher uses to collect, analyze, and interpret data . Psychologists use three major types of research designs in their research, and each provides an essential avenue for scientific investigation. Descriptive research  is research designed to provide a snapshot of the current state of affairs . Correlational research  is research designed to discover relationships among variables and to allow the prediction of future events from present knowledge . Experimental research  is research in which initial equivalence among research participants in more than one group is created, followed by a manipulation of a given experience for these groups and a measurement of the influence of the manipulation . Each of the three research designs varies according to its strengths and limitations, and it is important to understand how each differs.

Descriptive Research: Assessing the Current State of Affairs

Descriptive research is designed to create a snapshot of the current thoughts, feelings, or behaviour of individuals. This section reviews three types of descriptive research : case studies , surveys , and naturalistic observation (Figure 3.4).

Sometimes the data in a descriptive research project are based on only a small set of individuals, often only one person or a single small group. These research designs are known as case studies — descriptive records of one or more individual’s experiences and behaviour . Sometimes case studies involve ordinary individuals, as when developmental psychologist Jean Piaget used his observation of his own children to develop his stage theory of cognitive development. More frequently, case studies are conducted on individuals who have unusual or abnormal experiences or characteristics or who find themselves in particularly difficult or stressful situations. The assumption is that by carefully studying individuals who are socially marginal, who are experiencing unusual situations, or who are going through a difficult phase in their lives, we can learn something about human nature.

Sigmund Freud was a master of using the psychological difficulties of individuals to draw conclusions about basic psychological processes. Freud wrote case studies of some of his most interesting patients and used these careful examinations to develop his important theories of personality. One classic example is Freud’s description of “Little Hans,” a child whose fear of horses the psychoanalyst interpreted in terms of repressed sexual impulses and the Oedipus complex (Freud, 1909/1964).

Another well-known case study is Phineas Gage, a man whose thoughts and emotions were extensively studied by cognitive psychologists after a railroad spike was blasted through his skull in an accident. Although there are questions about the interpretation of this case study (Kotowicz, 2007), it did provide early evidence that the brain’s frontal lobe is involved in emotion and morality (Damasio et al., 2005). An interesting example of a case study in clinical psychology is described by Rokeach (1964), who investigated in detail the beliefs of and interactions among three patients with schizophrenia, all of whom were convinced they were Jesus Christ.

In other cases the data from descriptive research projects come in the form of a survey — a measure administered through either an interview or a written questionnaire to get a picture of the beliefs or behaviours of a sample of people of interest . The people chosen to participate in the research (known as the sample) are selected to be representative of all the people that the researcher wishes to know about (the population). In election polls, for instance, a sample is taken from the population of all “likely voters” in the upcoming elections.

The results of surveys may sometimes be rather mundane, such as “Nine out of 10 doctors prefer Tymenocin” or “The median income in the city of Hamilton is $46,712.” Yet other times (particularly in discussions of social behaviour), the results can be shocking: “More than 40,000 people are killed by gunfire in the United States every year” or “More than 60% of women between the ages of 50 and 60 suffer from depression.” Descriptive research is frequently used by psychologists to get an estimate of the prevalence (or incidence ) of psychological disorders.

A final type of descriptive research — known as naturalistic observation — is research based on the observation of everyday events . For instance, a developmental psychologist who watches children on a playground and describes what they say to each other while they play is conducting descriptive research, as is a biopsychologist who observes animals in their natural habitats. One example of observational research involves a systematic procedure known as the strange situation , used to get a picture of how adults and young children interact. The data that are collected in the strange situation are systematically coded in a coding sheet such as that shown in Table 3.3.

The results of descriptive research projects are analyzed using descriptive statistics — numbers that summarize the distribution of scores on a measured variable . Most variables have distributions similar to that shown in Figure 3.5 where most of the scores are located near the centre of the distribution, and the distribution is symmetrical and bell-shaped. A data distribution that is shaped like a bell is known as a normal distribution .

A distribution can be described in terms of its central tendency — that is, the point in the distribution around which the data are centred — and its dispersion, or spread . The arithmetic average, or arithmetic mean , symbolized by the letter M , is the most commonly used measure of central tendency . It is computed by calculating the sum of all the scores of the variable and dividing this sum by the number of participants in the distribution (denoted by the letter N ). In the data presented in Figure 3.5 the mean height of the students is 67.12 inches (170.5 cm). The sample mean is usually indicated by the letter M .

In some cases, however, the data distribution is not symmetrical. This occurs when there are one or more extreme scores (known as outliers ) at one end of the distribution. Consider, for instance, the variable of family income (see Figure 3.6), which includes an outlier (a value of $3,800,000). In this case the mean is not a good measure of central tendency. Although it appears from Figure 3.6 that the central tendency of the family income variable should be around $70,000, the mean family income is actually $223,960. The single very extreme income has a disproportionate impact on the mean, resulting in a value that does not well represent the central tendency.

The median is used as an alternative measure of central tendency when distributions are not symmetrical. The median  is the score in the center of the distribution, meaning that 50% of the scores are greater than the median and 50% of the scores are less than the median . In our case, the median household income ($73,000) is a much better indication of central tendency than is the mean household income ($223,960).

A final measure of central tendency, known as the mode , represents the value that occurs most frequently in the distribution . You can see from Figure 3.6 that the mode for the family income variable is $93,000 (it occurs four times).

In addition to summarizing the central tendency of a distribution, descriptive statistics convey information about how the scores of the variable are spread around the central tendency. Dispersion refers to the extent to which the scores are all tightly clustered around the central tendency , as seen in Figure 3.7.

Or they may be more spread out away from it, as seen in Figure 3.8.

One simple measure of dispersion is to find the largest (the maximum ) and the smallest (the minimum ) observed values of the variable and to compute the range of the variable as the maximum observed score minus the minimum observed score. You can check that the range of the height variable in Figure 3.5 is 72 – 62 = 10. The standard deviation , symbolized as s , is the most commonly used measure of dispersion . Distributions with a larger standard deviation have more spread. The standard deviation of the height variable is s = 2.74, and the standard deviation of the family income variable is s = $745,337.

An advantage of descriptive research is that it attempts to capture the complexity of everyday behaviour. Case studies provide detailed information about a single person or a small group of people, surveys capture the thoughts or reported behaviours of a large population of people, and naturalistic observation objectively records the behaviour of people or animals as it occurs naturally. Thus descriptive research is used to provide a relatively complete understanding of what is currently happening.

Despite these advantages, descriptive research has a distinct disadvantage in that, although it allows us to get an idea of what is currently happening, it is usually limited to static pictures. Although descriptions of particular experiences may be interesting, they are not always transferable to other individuals in other situations, nor do they tell us exactly why specific behaviours or events occurred. For instance, descriptions of individuals who have suffered a stressful event, such as a war or an earthquake, can be used to understand the individuals’ reactions to the event but cannot tell us anything about the long-term effects of the stress. And because there is no comparison group that did not experience the stressful situation, we cannot know what these individuals would be like if they hadn’t had the stressful experience.

Correlational Research: Seeking Relationships among Variables

In contrast to descriptive research, which is designed primarily to provide static pictures, correlational research involves the measurement of two or more relevant variables and an assessment of the relationship between or among those variables. For instance, the variables of height and weight are systematically related (correlated) because taller people generally weigh more than shorter people. In the same way, study time and memory errors are also related, because the more time a person is given to study a list of words, the fewer errors he or she will make. When there are two variables in the research design, one of them is called the predictor variable and the other the outcome variable . The research design can be visualized as shown in Figure 3.9, where the curved arrow represents the expected correlation between these two variables.

One way of organizing the data from a correlational study with two variables is to graph the values of each of the measured variables using a scatter plot . As you can see in Figure 3.10 a scatter plot  is a visual image of the relationship between two variables . A point is plotted for each individual at the intersection of his or her scores for the two variables. When the association between the variables on the scatter plot can be easily approximated with a straight line , as in parts (a) and (b) of Figure 3.10 the variables are said to have a linear relationship .

When the straight line indicates that individuals who have above-average values for one variable also tend to have above-average values for the other variable , as in part (a), the relationship is said to be positive linear . Examples of positive linear relationships include those between height and weight, between education and income, and between age and mathematical abilities in children. In each case, people who score higher on one of the variables also tend to score higher on the other variable. Negative linear relationships , in contrast, as shown in part (b), occur when above-average values for one variable tend to be associated with below-average values for the other variable. Examples of negative linear relationships include those between the age of a child and the number of diapers the child uses, and between practice on and errors made on a learning task. In these cases, people who score higher on one of the variables tend to score lower on the other variable.

Relationships between variables that cannot be described with a straight line are known as nonlinear relationships . Part (c) of Figure 3.10 shows a common pattern in which the distribution of the points is essentially random. In this case there is no relationship at all between the two variables, and they are said to be independent . Parts (d) and (e) of Figure 3.10 show patterns of association in which, although there is an association, the points are not well described by a single straight line. For instance, part (d) shows the type of relationship that frequently occurs between anxiety and performance. Increases in anxiety from low to moderate levels are associated with performance increases, whereas increases in anxiety from moderate to high levels are associated with decreases in performance. Relationships that change in direction and thus are not described by a single straight line are called curvilinear relationships .

The most common statistical measure of the strength of linear relationships among variables is the Pearson correlation coefficient , which is symbolized by the letter r . The value of the correlation coefficient ranges from r = –1.00 to r = +1.00. The direction of the linear relationship is indicated by the sign of the correlation coefficient. Positive values of r (such as r = .54 or r = .67) indicate that the relationship is positive linear (i.e., the pattern of the dots on the scatter plot runs from the lower left to the upper right), whereas negative values of r (such as r = –.30 or r = –.72) indicate negative linear relationships (i.e., the dots run from the upper left to the lower right). The strength of the linear relationship is indexed by the distance of the correlation coefficient from zero (its absolute value). For instance, r = –.54 is a stronger relationship than r = .30, and r = .72 is a stronger relationship than r = –.57. Because the Pearson correlation coefficient only measures linear relationships, variables that have curvilinear relationships are not well described by r , and the observed correlation will be close to zero.

It is also possible to study relationships among more than two measures at the same time. A research design in which more than one predictor variable is used to predict a single outcome variable is analyzed through multiple regression (Aiken & West, 1991).  Multiple regression  is a statistical technique, based on correlation coefficients among variables, that allows predicting a single outcome variable from more than one predictor variable . For instance, Figure 3.11 shows a multiple regression analysis in which three predictor variables (Salary, job satisfaction, and years employed) are used to predict a single outcome (job performance). The use of multiple regression analysis shows an important advantage of correlational research designs — they can be used to make predictions about a person’s likely score on an outcome variable (e.g., job performance) based on knowledge of other variables.

An important limitation of correlational research designs is that they cannot be used to draw conclusions about the causal relationships among the measured variables. Consider, for instance, a researcher who has hypothesized that viewing violent behaviour will cause increased aggressive play in children. He has collected, from a sample of Grade 4 children, a measure of how many violent television shows each child views during the week, as well as a measure of how aggressively each child plays on the school playground. From his collected data, the researcher discovers a positive correlation between the two measured variables.

Although this positive correlation appears to support the researcher’s hypothesis, it cannot be taken to indicate that viewing violent television causes aggressive behaviour. Although the researcher is tempted to assume that viewing violent television causes aggressive play, there are other possibilities. One alternative possibility is that the causal direction is exactly opposite from what has been hypothesized. Perhaps children who have behaved aggressively at school develop residual excitement that leads them to want to watch violent television shows at home (Figure 3.13):

Although this possibility may seem less likely, there is no way to rule out the possibility of such reverse causation on the basis of this observed correlation. It is also possible that both causal directions are operating and that the two variables cause each other (Figure 3.14).

Still another possible explanation for the observed correlation is that it has been produced by the presence of a common-causal variable (also known as a third variable ). A common-causal variable  is a variable that is not part of the research hypothesis but that causes both the predictor and the outcome variable and thus produces the observed correlation between them . In our example, a potential common-causal variable is the discipline style of the children’s parents. Parents who use a harsh and punitive discipline style may produce children who like to watch violent television and who also behave aggressively in comparison to children whose parents use less harsh discipline (Figure 3.15)

In this case, television viewing and aggressive play would be positively correlated (as indicated by the curved arrow between them), even though neither one caused the other but they were both caused by the discipline style of the parents (the straight arrows). When the predictor and outcome variables are both caused by a common-causal variable, the observed relationship between them is said to be spurious . A spurious relationship  is a relationship between two variables in which a common-causal variable produces and “explains away” the relationship . If effects of the common-causal variable were taken away, or controlled for, the relationship between the predictor and outcome variables would disappear. In the example, the relationship between aggression and television viewing might be spurious because by controlling for the effect of the parents’ disciplining style, the relationship between television viewing and aggressive behaviour might go away.

Common-causal variables in correlational research designs can be thought of as mystery variables because, as they have not been measured, their presence and identity are usually unknown to the researcher. Since it is not possible to measure every variable that could cause both the predictor and outcome variables, the existence of an unknown common-causal variable is always a possibility. For this reason, we are left with the basic limitation of correlational research: correlation does not demonstrate causation. It is important that when you read about correlational research projects, you keep in mind the possibility of spurious relationships, and be sure to interpret the findings appropriately. Although correlational research is sometimes reported as demonstrating causality without any mention being made of the possibility of reverse causation or common-causal variables, informed consumers of research, like you, are aware of these interpretational problems.

In sum, correlational research designs have both strengths and limitations. One strength is that they can be used when experimental research is not possible because the predictor variables cannot be manipulated. Correlational designs also have the advantage of allowing the researcher to study behaviour as it occurs in everyday life. And we can also use correlational designs to make predictions — for instance, to predict from the scores on their battery of tests the success of job trainees during a training session. But we cannot use such correlational information to determine whether the training caused better job performance. For that, researchers rely on experiments.

Experimental Research: Understanding the Causes of Behaviour

The goal of experimental research design is to provide more definitive conclusions about the causal relationships among the variables in the research hypothesis than is available from correlational designs. In an experimental research design, the variables of interest are called the independent variable (or variables ) and the dependent variable . The independent variable  in an experiment is the causing variable that is created (manipulated) by the experimenter . The dependent variable  in an experiment is a measured variable that is expected to be influenced by the experimental manipulation . The research hypothesis suggests that the manipulated independent variable or variables will cause changes in the measured dependent variables. We can diagram the research hypothesis by using an arrow that points in one direction. This demonstrates the expected direction of causality (Figure 3.16):

Research Focus: Video Games and Aggression

Consider an experiment conducted by Anderson and Dill (2000). The study was designed to test the hypothesis that viewing violent video games would increase aggressive behaviour. In this research, male and female undergraduates from Iowa State University were given a chance to play with either a violent video game (Wolfenstein 3D) or a nonviolent video game (Myst). During the experimental session, the participants played their assigned video games for 15 minutes. Then, after the play, each participant played a competitive game with an opponent in which the participant could deliver blasts of white noise through the earphones of the opponent. The operational definition of the dependent variable (aggressive behaviour) was the level and duration of noise delivered to the opponent. The design of the experiment is shown in Figure 3.17

Two advantages of the experimental research design are (a) the assurance that the independent variable (also known as the experimental manipulation ) occurs prior to the measured dependent variable, and (b) the creation of initial equivalence between the conditions of the experiment (in this case by using random assignment to conditions).

Experimental designs have two very nice features. For one, they guarantee that the independent variable occurs prior to the measurement of the dependent variable. This eliminates the possibility of reverse causation. Second, the influence of common-causal variables is controlled, and thus eliminated, by creating initial equivalence among the participants in each of the experimental conditions before the manipulation occurs.

The most common method of creating equivalence among the experimental conditions is through random assignment to conditions, a procedure in which the condition that each participant is assigned to is determined through a random process, such as drawing numbers out of an envelope or using a random number table . Anderson and Dill first randomly assigned about 100 participants to each of their two groups (Group A and Group B). Because they used random assignment to conditions, they could be confident that, before the experimental manipulation occurred, the students in Group A were, on average, equivalent to the students in Group B on every possible variable, including variables that are likely to be related to aggression, such as parental discipline style, peer relationships, hormone levels, diet — and in fact everything else.

Then, after they had created initial equivalence, Anderson and Dill created the experimental manipulation — they had the participants in Group A play the violent game and the participants in Group B play the nonviolent game. Then they compared the dependent variable (the white noise blasts) between the two groups, finding that the students who had viewed the violent video game gave significantly longer noise blasts than did the students who had played the nonviolent game.

Anderson and Dill had from the outset created initial equivalence between the groups. This initial equivalence allowed them to observe differences in the white noise levels between the two groups after the experimental manipulation, leading to the conclusion that it was the independent variable (and not some other variable) that caused these differences. The idea is that the only thing that was different between the students in the two groups was the video game they had played.

Despite the advantage of determining causation, experiments do have limitations. One is that they are often conducted in laboratory situations rather than in the everyday lives of people. Therefore, we do not know whether results that we find in a laboratory setting will necessarily hold up in everyday life. Second, and more important, is that some of the most interesting and key social variables cannot be experimentally manipulated. If we want to study the influence of the size of a mob on the destructiveness of its behaviour, or to compare the personality characteristics of people who join suicide cults with those of people who do not join such cults, these relationships must be assessed using correlational designs, because it is simply not possible to experimentally manipulate these variables.

Key Takeaways

• Descriptive, correlational, and experimental research designs are used to collect and analyze data.
• Descriptive designs include case studies, surveys, and naturalistic observation. The goal of these designs is to get a picture of the current thoughts, feelings, or behaviours in a given group of people. Descriptive research is summarized using descriptive statistics.
• Correlational research designs measure two or more relevant variables and assess a relationship between or among them. The variables may be presented on a scatter plot to visually show the relationships. The Pearson Correlation Coefficient ( r ) is a measure of the strength of linear relationship between two variables.
• Common-causal variables may cause both the predictor and outcome variable in a correlational design, producing a spurious relationship. The possibility of common-causal variables makes it impossible to draw causal conclusions from correlational research designs.
• Experimental research involves the manipulation of an independent variable and the measurement of a dependent variable. Random assignment to conditions is normally used to create initial equivalence between the groups, allowing researchers to draw causal conclusions.

Exercises and Critical Thinking

• There is a negative correlation between the row that a student sits in in a large class (when the rows are numbered from front to back) and his or her final grade in the class. Do you think this represents a causal relationship or a spurious relationship, and why?
• Think of two variables (other than those mentioned in this book) that are likely to be correlated, but in which the correlation is probably spurious. What is the likely common-causal variable that is producing the relationship?
• Imagine a researcher wants to test the hypothesis that participating in psychotherapy will cause a decrease in reported anxiety. Describe the type of research design the investigator might use to draw this conclusion. What would be the independent and dependent variables in the research?

Image Attributions

Figure 3.4: “ Reading newspaper ” by Alaskan Dude (http://commons.wikimedia.org/wiki/File:Reading_newspaper.jpg) is licensed under CC BY 2.0

Aiken, L., & West, S. (1991).  Multiple regression: Testing and interpreting interactions . Newbury Park, CA: Sage.

Ainsworth, M. S., Blehar, M. C., Waters, E., & Wall, S. (1978).  Patterns of attachment: A psychological study of the strange situation . Hillsdale, NJ: Lawrence Erlbaum Associates.

Anderson, C. A., & Dill, K. E. (2000). Video games and aggressive thoughts, feelings, and behavior in the laboratory and in life.  Journal of Personality and Social Psychology, 78 (4), 772–790.

Damasio, H., Grabowski, T., Frank, R., Galaburda, A. M., Damasio, A. R., Cacioppo, J. T., & Berntson, G. G. (2005). The return of Phineas Gage: Clues about the brain from the skull of a famous patient. In  Social neuroscience: Key readings.  (pp. 21–28). New York, NY: Psychology Press.

Freud, S. (1909/1964). Analysis of phobia in a five-year-old boy. In E. A. Southwell & M. Merbaum (Eds.),  Personality: Readings in theory and research  (pp. 3–32). Belmont, CA: Wadsworth. (Original work published 1909).

Kotowicz, Z. (2007). The strange case of Phineas Gage.  History of the Human Sciences, 20 (1), 115–131.

Rokeach, M. (1964).  The three Christs of Ypsilanti: A psychological study . New York, NY: Knopf.

Stangor, C. (2011). Research methods for the behavioural sciences (4th ed.). Mountain View, CA: Cengage.

Long Descriptions

Figure 3.6 long description: There are 25 families. 24 families have an income between $44,000 and $111,000 and one family has an income of $3,800,000. The mean income is $223,960 while the median income is $73,000. [Return to Figure 3.6]

Figure 3.10 long description: Types of scatter plots.

• Positive linear, r=positive .82. The plots on the graph form a rough line that runs from lower left to upper right.
• Negative linear, r=negative .70. The plots on the graph form a rough line that runs from upper left to lower right.
• Independent, r=0.00. The plots on the graph are spread out around the centre.
• Curvilinear, r=0.00. The plots of the graph form a rough line that goes up and then down like a hill.
• Curvilinear, r=0.00. The plots on the graph for a rough line that goes down and then up like a ditch.

[Return to Figure 3.10]

Introduction to Psychology - 1st Canadian Edition Copyright © 2014 by Jennifer Walinga and Charles Stangor is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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