qualitative research sample chapter 4

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Analysis and Coding Example: Qualitative Data

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The following is an example of how to engage in a three step analytic process of coding, categorizing, and identifying themes within the data presented. Note that different researchers would come up with different results based on their specific research questions, literature review findings, and theoretical perspective.

There are many ways cited in the literature to analyze qualitative data. The specific analytic plan in this exercise involved a constant comparative (Glaser & Strauss, 1967) approach that included a three-step process of open coding, categorizing, and synthesizing themes. The constant comparative process involved thinking about how these comments were interrelated. Intertwined within this three step process, this example engages in content analysis techniques as described by Patton (1987) through which coherent and salient themes and patterns are identified throughout the data. This is reflected in the congruencies and incongruencies reflected in the memos and relational matrix.

Step 1: Open Coding

Codes for the qualitative data are created through a line by line analysis of the comments. Codes would be based on the research questions, literature review, and theoretical perspective articulated. Numbering the lines is helpful so that the researcher can make notes regarding which comments they might like to quote in their report.

It is also useful to include memos to remind yourself of what you were thinking and allow you to reflect on the initial interpretations as you engage in the next two analytic steps. In addition, memos will be a reminder of issues that need to be addressed if there is an opportunity for follow up data collection. This technique allows the researcher time to reflect on how his/her biases might affect the analysis. Using different colored text for memos makes it easy to differentiate thoughts from the data.

Many novice researchers forgo this step.  Rather, they move right into arranging the entire statements into the various categories that have been pre-identified. There are two problems with the process. First, since the categories have been listed open coding, it is unclear from where the categories have been derived. Rather, when a researcher uses the open coding process, he/she look at each line of text individually and without consideration for the others. This process of breaking the pieces down and then putting them back together through analysis ensures that the researcher consider all for the data equally and limits the bias that might introduced. In addition, if a researcher is coding interviews or other significant amounts of qualitative data it will likely become overwhelming as the researcher tries to organize and remember from which context each piece of data came.

Step 2: Categorizing

To categorize the codes developed in Step 1 , list the codes and group them by similarity.  Then, identify an appropriate label for each group. The following table reflects the result of this activity.

Step 3: Identification of Themes

In this step, review the categories as well as the memos to determine the themes that emerge.   In the discussion below, three themes emerged from the synthesis of the categories. Relevant quotes from the data are included that exemplify the essence of the themes.These can be used in the discussion of findings. The relational matrix demonstrates the pattern of thinking of the researcher as they engaged in this step in the analysis. This is similar to an axial coding strategy.

Note that this set of data is limited and leaves some questions in mind. In a well-developed study, this would just be a part of the data collected and there would be other data sets and/or opportunities to clarify/verify some of the interpretations made below.  In addition, since there is no literature review or theoretical statement, there are no reference points from which to draw interferences in the data. Some assumptions were made for the purposes of this demonstration in these areas.

T h eme 1:  Professional Standing

Individual participants have articulated issues related to their own professional position. They are concerned about what and when they will teach, their performance, and the respect/prestige that they have within the school. For example, they are concerned about both their physical environment and the steps that they have to take to ensure that they have the up to date tools that they need. They are also concerned that their efforts are being acknowledged, sometimes in relation to their peers and their beliefs that they are more effective.

Selected quotes:

• Some teachers are carrying the weight for other teachers. (demonstrates that they think that some of their peers are not qualified.)
• We need objective observations and feedback from the principal (demonstrates that they are looking for acknowledgement for their efforts.  Or this could be interpreted as a belief that their peers who are less qualified should be acknowledged).
• There is a lack of support for individual teachers

Theme 2:  Group Dynamics and Collegiality

Rationale: There are groups or clicks that have formed. This seems to be the basis for some of the conflict.  This conflict is closely related to the status and professional standing themes. This theme however, has more to do with the group issues while the first theme is an individual perspective. Some teachers and/or subjects are seen as more prestigious than others.  Some of this is related to longevity. This creates jealously and inhibits collegiality. This affects peer-interaction, instruction, and communication.

• Grade level teams work against each other rather than together.
• Each team of teachers has stereotypes about the other teams.
• There is a division between the old and new teachers

Theme 3:  Leadership Issues

Rationale: There seems to be a lack of leadership and shared understanding of the general direction in which the school will go. This is also reflected in a lack of two way communications.  There doesn’t seem to be information being offered by the leadership of the school, nor does there seem to be an opportunity for individuals to share their thoughts, let alone decision making. There seems to be a lack of intervention in the conflict from leadership.

• Decisions are made on inaccurate information.
• We need consistent decisions about school rules

Glaser, B.G., & Strauss, A.  (1967).   The discovery of grounded theory:  Strategies for qualitative research . Chicago, IL: Aldine.

Patton, M. Q.  (1987).   How to use qualitative methods in evaluation .  Newbury Park, CA:  Sage Publications.

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