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How to Write a Cover Letter That Gets You a Job Interview

Learn to avoid the biggest mistake job seekers make and write a cover letter that truly makes an impact.

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Most job seekers don’t know how to write a proper cover letter. They believe a cover letter is just a “here is my resume” note. This is a wasted opportunity!

In this article, you’ll discover the secret to writing a professional cover letter that’s truly effective. It’s not hard to do and will give you a significant edge over the competition. We’ll walk you through the process in a few straightforward steps and provide examples to help you along the way.

Ready to get started? Let’s dive in and create a cover letter that opens doors to your next opportunity.

What is a cover letter and do you really need one?

A cover letter is a short document (around 300 words) that accompanies your resume. Your cover letter should not simply repeat what your resume says . Instead, it should complement your resume, highlight your personality, and potentially address any weaknesses that could otherwise prevent you from getting an interview.

But do you really need a cover letter in 2024? The short answer is YES.

“Over 80% of hiring managers read a cover letter and 60% of applications require one as part of the application,” says career coach Madelyn Mackie . “Even hiring managers and recruiters who say they never read cover letters may find themselves drawn in by a particularly compelling letter.”

In fact, Jobscan analyzed nearly 1 million job applications and found that including a cover letter with your resume makes you 1.9 times more likely to be invited for an interview compared to those who left out a cover letter.

What’s the biggest cover letter mistake?

The biggest mistake job seekers make when writing their cover letter is to focus only on themselves .

“It’s not about you,” says career coach Susan Schwartz . “It’s about what you can do for them. Talking to them about what they care about—not about what you want—is what’s going to make them want to read your letter. And to hire you!”

According to Schwartz, this is the best way to write a cover letter:

Paragraph 1. A single sentence (maximum two) stating the PROBLEM that the company faces. What is the issue/need/opportunity that this role will address?

Paragraph 2. what solution do you offer how are you the answer to their need again, keep it to a sentence or two., paragraph 3. explanation: what experience do you have that supports your assertion that you can help this paragraph can be 3-4 sentences, but keep it short., paragraph 4. call to action: suggest next steps. not “thank you” but let’s plan to discuss this next week..

Since hiring managers often spend less than 20 seconds on an application, your cover letter needs to grab their attention and get them to look at your resume. By highlighting how your experience matches the job, you make it easier for them to see you as a great fit for the role.

Now let’s examine each of these steps in more detail.

How to write a strong cover letter step-by-step

Now that you know the basics of what to include in your cover letter, let’s go through the process from start to finish to see how you can write a cover letter that will make you stand out from the rest of the candidates.

1. Do your research

Before writing your cover letter, research the company to understand its current challenges and goals. Visit the company website, read their latest news and press releases, and follow their social media channels.

Don’t skip this step! It’s crucial for writing a cover letter that truly resonates with a potential employer and sets you apart from other candidates.

After you’ve researched the company, carefully read the job description. Ask yourself the following questions:

• What specific problems or challenges is this role designed to address?
• How do my skills and experiences align with the job requirements?
• Am I a good fit for the role?
• What unique value can I bring to the company in this role?
• Are there any keywords or phrases that I should incorporate into my cover letter?

After researching the company and the role, you’re ready to start writing your cover letter.

2. Write your opening paragraphs

Many job seekers make the mistake of being too wordy in their cover letters. You’re not writing a novel. Use short words in short sentences. Remember, a hiring manager is going to quickly scan your application, so you need to get right to the point.

Here are some examples of how to start a cover letter:

Dear [Hiring Manager’s Name],

I’ve noticed that NexGen is working hard to stand out in a crowded digital market, and keeping your brand top-of-mind for customers can be tough.

That’s where I come in—I specialize in creating engaging content and smart SEO strategies that boost online presence and drive customer engagement.

I understand that Weissman is seeking to maintain its innovative edge in the dancewear industry while consistently meeting sales and margin targets.

I am confident that my experience and passion for design can help Weissman continue to create stunning, market-leading dancewear.

I understand that Timmons Company needs motivated individuals to manage sales territories and boost product visibility in retail grocery stores around Quincy, IL.

I am excited to bring my self-motivation and sales-oriented mindset to your team, ensuring your products not only maintain their shelf presence but also thrive.

3. Prove you can do the job

Now you need to provide evidence that you’re the right person for the job. The best way to do this is to highlight your relevant experience and achievements. Here are some things you should focus on:

• Specific Accomplishments : Share examples of your successes, such as increasing sales, leading projects, or improving processes.
• Relevant Skills : Highlight the skills that match the job requirements, like planning, organizing, technical proficiencies, or specific industry experience.
• Problem-Solving : Discuss times when you successfully tackled challenges, such as resolving issues, managing conflicts, or implementing solutions.
• Industry Knowledge : Demonstrate your understanding of the field and awareness of current trends and standards.
• Team Collaboration : Mention how you’ve effectively worked in teams, mentored others, or collaborated across departments.

Remember to keep it concise. Your letter isn’t meant to tell your whole story; it’s about making a compelling case that you understand the key aspects of the job.

Your goal is to leave the reader eager to learn more about you. Here are some examples:

“Over the past five years, I’ve led digital marketing campaigns that ramped up organic traffic by 40% and bumped up conversion rates by 25%. I’ve worked with diverse teams to create compelling content that resonates with audiences and used data analytics to refine strategies for maximum impact. My experience with social media management and email marketing also ensures a holistic approach to your digital marketing needs.”

“With over ten years in apparel design, specializing in activewear and dancewear, I have a proven track record of developing designs that resonate with customers and drive sales. My expertise includes conducting global trend research, selecting inspiring materials, and leading teams to transform creative concepts into market-ready products. I am proficient in Adobe Creative Suite and have experience with CLO3D, ensuring that my designs are both innovative and technically sound. My leadership skills have been honed by mentoring junior designers and managing cross-functional teams, fostering a collaborative and efficient design process.”

“With several years of experience in CPG retail sales and merchandising, I have successfully managed sales territories, maintained product placements, and executed promotional strategies. My ability to plan and organize, combined with proficiency in Microsoft Office and familiarity with iPads, positions me well to contribute effectively to your sales team. I am adept at thinking on my feet and delivering results in dynamic environments, ensuring that products are always tagged, rotated, and optimally displayed.”

4. Conclude with a call to action

When wrapping up your cover letter, it’s crucial to include a strong call to action in your closing paragraph. This isn’t just about expressing gratitude—it’s about setting the stage for the next steps in the hiring process.

Instead of a simple “thank you,” aim to propose a specific plan, such as scheduling a meeting or a call to discuss how you can contribute to the company.

Here are some examples of how to end a cover letter :

“Let’s discuss how I can help NexGen Creative Agency achieve its sales goals next week. Please let me know your availability for a meeting.”

“How about we chat next week about how I can help Weissman shine even brighter? Let me know when you’re free.”

“Let’s plan to discuss how my self-motivation and sales-oriented mindset can boost product visibility for Timmons Company next week. Please let me know your availability for a meeting.”

There is no need to add anything more. Time is valuable, so hiring managers won’t spend it on a cover letter that isn’t concise and to the point.

Expert tips for writing a cover letter

We’ve gone over the basics of how to write a good cover letter. Here are some expert tips for formatting and how to make your cover letter even better.

Format your contact information correctly

Before diving into the content of your cover letter, it’s important to format the contact details and header correctly. You’ll need to include your name, full address, phone number, and email address.

Here’s an example:

Personalize your greeting

To whom should you address your cover letter to? “For maximum impact, see if you can find the hiring manager or recruiter for the role, and send your letter to them,” says career coach Susan Schwarz . “Addressing your letter to a specific person will significantly increase the likelihood of someone reading it.”

Check the company’s website or LinkedIn profile to find the name of the hiring manager. However, if you can’t find a specific name, “Dear Hiring Manager” will suffice.

To end a cover letter, you can use “best regards” or “kind regards” followed by your full name.

Show your personality

While it’s important to maintain a professional tone in your cover letter, don’t be afraid to let your personality shine through. But remember, you don’t want to overdo it—keep it concise and relevant .

Here are some ways to show your personality in your cover letter:

• Briefly mention a specific project or experience you enjoyed.
• Highlight a distinctive skill or trait that sets you apart.
• Talk about how your values align with the company’s mission or culture.
• Describe a unique volunteer experience.

Emphasize your adaptability

According to LinkedIn , the top “skill of the moment” is adaptability . This means being open to new ideas, ready to pivot when needed, and always looking for ways to improve. In a world where the only constant is change, being adaptable can set you apart.

Here’s an example of how to incorporate adaptability into your cover letter:

“In my previous role as a CPG retail sales merchandiser, I consistently demonstrated my ability to adjust to changing market conditions, customer preferences, and sales strategies. This adaptability allowed me to increase sales by 25% in a highly competitive market.”

Show enthusiasm

Research shows that 40% of employers would not hire a candidate if they lacked enthusiasm. Remember, you’re much more attractive to employers when you’re on fire .

Here’s an example of how to show enthusiasm for the company you’re applying to:

“I’ve long admired Weissman’s commitment to the dance community and the artistry of your costumes. Your dedication to empowering performances and celebrating creativity is inspiring, and I’m excited about the opportunity to join your passionate team.”

Balance professionalism with friendliness

Try to strike a balance between a professional and friendly tone. Don’t use overly formal language, but make sure your writing is polished and error-free. Use humor sparingly, as it can be easily misinterpreted.

This approach helps you come across as both competent and personable, making you an ideal candidate.

Cover letter do’s and don’ts

• Do personalize . Address your cover letter to a specific person whenever possible.
• Do be concise . Keep your cover letter to one page.
• Do show enthusiasm . Mention specific reasons why you want to work there.
• Do include measurable accomplishments . These are achievements that can be quantified , such as increasing sales by a percentage.
• Do show your personality . Share brief anecdotes or unique experiences relevant to the job.
• Do be professional yet friendly . Avoid overly formal language.
• Do proofread your cover letter. A single mistake can damage your chances of getting an interview.
• Do include a call to action. Suggest scheduling a meeting or a call.
• Don’t be too formal . Strike a balance between professionalism and friendliness.
• Don’t overuse humor . Humor can be easily misinterpreted or come off as unprofessional.
• Don’t repeat your resume . Your cover letter should complement your resume, not repeat it.
• Don’t include irrelevant information. Focus only on what’s most relevant to the job you’re applying for.
• Don’t use clichés . Phrases like “I am a hard worker” or “I think outside the box” are overused and add little value.
• Don’t make excuses . Avoid explaining gaps in employment or other potential negatives.
• Don’t forget to tailor each letter . Customizing each cover letter will help it pass through Applicant Tracking Systems (ATS).

Cover letter examples

Here are a few cover letter examples that show how to highlight your skills, show your personality, and match your experiences with the job.

Cover letter example for someone with no work experience

Starting your career can be challenging, especially when you don’t have much experience to showcase. But don’t worry—a well-written cover letter can highlight your strengths and potential.

• Addresses the company’s needs : The letter begins by acknowledging the challenges the company faces, demonstrating an understanding of the industry and the company’s needs.
• Offers a solution : The candidate clearly states how they can provide value by offering a fresh perspective and innovative ideas.
• Highlights relevant experience : Even with limited work experience, the letter mentions a successful internship project that aligns with the job’s requirements.
• Shows enthusiasm and passion : The mention of a passion for sustainability and eagerness to contribute to the company’s efforts showcases the candidate’s genuine interest.
• Proposes next steps : The call to action is clear and professional, suggesting a meeting to discuss how the candidate can contribute, which shows initiative and confidence.

Cover letter example for someone changing careers

Changing careers can be a bold and exciting move, especially when you have a strong foundation of transferable skills. The following example of a cover letter demonstrates how to effectively highlight your previous experience and enthusiasm for a new industry.

• Engaging opening : Starts with a bold question that captures attention and sets the tone for the rest of the letter.
• Clear value proposition : Quickly establishes how the candidate’s project management skills can benefit the finance industry.
• Relevant experience : Highlights a specific project that showcases the candidate’s ability to improve efficiency and manage complex tasks.
• Expresses enthusiasm : Shows genuine excitement about the career change and the specific company.
• Call to action : Concludes with a clear and confident call to action, suggesting a meeting to discuss how the candidate can contribute to the company’s success.

Cover letter example for someone re-entering the workforce

Re-entering the workforce after a significant break can be challenging, but it’s also an opportunity to showcase your resilience and the valuable skills you’ve developed during your time away.

The following cover letter example demonstrates how to effectively address employment gaps while highlighting your strengths and enthusiasm for the role.

• Strong opening statement : The cover letter begins with a compelling statement about the importance of adaptability and innovation, setting a positive and forward-thinking tone.
• Addresses employment gap : It acknowledges the employment gap upfront, providing context without dwelling on it, which demonstrates honesty and transparency.
• Highlights relevant experience : The letter emphasizes past accomplishments and specific projects, showcasing the candidate’s skills and ability to deliver results.
• Shows enthusiasm for the role : The candidate expresses excitement about re-entering the workforce and aligns their values with the company’s mission.
• Proposes next steps : It ends with a clear call to action, suggesting a meeting to discuss how the candidate can contribute to the company’s success.

Generate a perfectly crafted cover letter in seconds

If you’re still having trouble writing your cover letter, try Jobscan’s AI cover letter generator . It analyzes both your resume and the job ad to create a completely original cover letter customized for the job you’re applying for.

To learn more about how the cover letter generator works, watch this brief video:

You can try Jobscan’s cover letter generator for free below:

Key takeaways

Follow these key takeaways to write a compelling cover letter that sets you apart from other candidates and opens doors to new career opportunities.

• Write with the employer’s needs in mind. Explain how you can address their specific challenges and contribute to their goals.
• Keep it brief . Use short sentences and paragraphs to make it easy for hiring managers to scan quickly.
• Address your letter to a specific person . If you can’t find a name, “Dear Hiring Manager” will suffice.
• Showcase your relevant experience. Use specific examples to demonstrate your abilities.
• Inject your personality. Share brief anecdotes or unique experiences relevant to the job.
• End with a strong call to action . Suggest a meeting or a call to discuss how you can contribute to the company’s success.
• Proofread your letter. A single error can torpedo your chances at getting an interview.
• Show enthusiasm. Showing excitement and a willingness to learn can make you a more attractive candidate.

A cover letter should be one page long, consisting of three to four paragraphs. The total word count should be around 250-400 words.

When you don’t have a specific name, you can use “Dear Hiring Manager.” Avoid using “To Whom It May Concern,” as it is considered old-fashioned.

When emailing a cover letter, use a clear subject line like “Application for Content Developer – [Your Name].” Paste your cover letter into the email body. Attach your resume.

Yes, a cover letter is necessary because first impressions are important. By highlighting your qualifications and showing enthusiasm for the role, you can gain an advantage over someone who doesn’t send one.

Employers look for personalization in a cover letter, showing that it’s tailored to the specific job and company. Highlight relevant experience and skills that match the job requirements. Include specific achievements that demonstrate your capabilities and contributions.

Yes. Providing specific examples of your achievements helps demonstrate your skills and qualifications, making your application more compelling to employers.

A cover letter starts with your contact information, first and last name, the date, and the employer’s details. Begin with an introduction about your suitability for the role. Include a brief section highlighting relevant experience and skills with examples. Conclude by asking for an interview.

The primary goals of a simple cover letter are to get someone to read your resume and ultimately offer you a job interview. It also shows you have good communication skills, which are highly valuable in today’s workforce.

The opening sentence should state the problem the company faces or pose a thought-provoking question to grab the hiring manager’s attention.

Robert Henderson, CPRW, is a career advice writer and a resume expert at Jobscan.

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Applying for jobs can be a messy and stressful business. Almost everyone will have their own tips and tricks when it comes to writing the perfect cover letter, and if you’re shopping around for guidance, you’ll often end up with conflicting advice.

One universally acknowledged truth is the importance of a cover letter. To many, it’s just as important as the resume. A cover letter serves the purpose of targeting the specific employer you’re sending it to, highlighting your appropriateness for the job.

Writing a great cover letter will have your application standing out from the rest, and give the employer clear reasons why you’re the right person for the job. It could be the difference between landing your dream job and not even getting a call back. So whether you’re taking the next step forward, looking for your first graduate job or changing careers, here’s how to write a great cover letter.

Separate your cover letter from your resume

Your cover letter shouldn’t be seen as an opportunity to rewrite your CV in paragraph form. A cover letter is a chance to show what you can bring to a position over and above the strengths and experience found in your resume.

‘Cover letters should be adapted to each position you’re applying for highlighting the parts of your resume most appropriate to the job by giving specific evidence showing you are right for the role,’ advises Sandy Babiolakis, a career consultant with DeakinTALENT.

You can think of your cover letter as an introduction to your application. It should take some of the raw data from your resume and explain why it is applicable to the position you’re applying for. Highlight the qualifications, skills and experience you have that are most relevant to the role, and take the opportunity to make the case for why you’re a good match.

‘It should also highlight why you are interested in the role and organisation,’ Babiolakis adds.

Your cover letter should tell the employer a) how you are qualified for the job, and b) your reasons for applying.

Structure your cover letter the right way

Working within the solid framework of a cover letter format will ensure that your cover letter is kept short and impactful. A well-structured cover letter might consist of:

• A salutation This will depend on how much contact information you have, but if you’ve got a specific name, use it formally (e.g. Dear Mr Smith). If you’re unable to get a contact name, simply start with your opening paragraph.
• An opening paragraph Create a positive first impression, and get their attention by showing some knowledge of their company and why you want to work there. ‘I would say the opening paragraph is most impactful,’ Babiolakis says. So make it work hard for you.
• The body Begin with a clear topic sentence identifying your skills, qualifications, knowledge and interests that are applicable to the role. Provide real world examples of the use of these attributes. Use positive, convincing, active language to make your points.
• A closing paragraph Begin by reaffirming the points made in your opening paragraph – that you’re interested in the position and believe you’d be a good fit. Invite the employer to read your resume, and indicate your desire to meet with them face-to-face. ‘End with thanking them for their considering your application and end off appropriately with “Yours sincerely” or “Kind regards,”’ Babiolakis adds.

Mirror what the employer wants

Try putting yourself in the employer’s shoes. Babiolakis advises that you ‘make a list of what they employer is asking for.’

What would their ideal candidate be? Analyse the job ad and identify their focus. Perhaps the ad repeatedly mentions the need for good organisational skills, or indicates a preference for candidates with great Microsoft Excel skills. Form a dot point list of these preferred traits.

Now you need to show the employer how your selling points line up with what they’re after. Did you have a role in a previous job that required excellent organisational skills? Have you previously completed a Microsoft Office suite course? This marrying of their needs and your strengths will form the main body of the letter.

Keep it short and punchy

Anyone who has looked through job applications before can tell you that very little time is spent considering each one.

‘A cover letter should be no more than one page,’ Babiolakis advises.

You’ll get straight to the relevant information, without fluffing it out. You’ll be clear and simple in your language, and use short, punchy sentences.

Finish with a mic drop

‘The final paragraph is the call to action,’ Babiolakis says.

Different closing sentences will suit different situations. You may want to use it to tell them why you’d like to work with them, why you feel passionately about the role, or why you’d be the best candidate for it. Be sure to spend time crafting the perfect closer. When you find it, you’ll know.

Take time for the finishing touches

Before you finalise your cover letter, it’s a good idea to have someone you trust look over it.

‘It’s important to review your completed cover letter for any spelling or grammar errors. Apart from not being professional, its shows poor attention to detail,’ Babiolakis points out.

Send the right type of file

Cover letter completed, you’re now ready to send the application. But before you do, it’s important that you convert it to PDF. There are a few reasons for this. A PDF file offers security, as it can’t be altered at the receivers end. It can’t be corrupted, with the page layout becoming distorted on conversion in Word. A PDF looks polished and professional.

A well written cover letter is a digital version of a strong and confident handshake. It offers you a chance to make a great first impression to potential employers, and allows you to sell your suitability to the position. It is often the difference between receiving a ‘thanks for applying’ email, and a phone call to arrange an interview.

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Finally, you don’t have to build anything from scratch. That’s always the most difficult part. And now it’s the part you can just skip. Our free cover letter templates are ready to use and fill in with minimal effort. The attention-grabbing beautiful designs and organized structure have been tested and vetted. All our cover letter templates have been approved by recruitment experts.

Recruiters and hiring managers still emphasize poor grammar and typos as a dominant reason for rejecting applications. Don’t be a part of that statistic. We’ve taken care of combining all the tools you need in one place - including a spell-checker. No need to use multiple software or online tools - the perfect cover letter build unites them all!

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Go to our varied collection of beautifully designed cover letter templates and pick one that suits you! We have created templates and samples that align with jobs, industries and professional image goals. All you need to do is consider which one strikes your fancy and is appropriate for your potential employer.

Add your contact information, as well as any needed (and appropriate) personal data the employer requires. Our well-designed templates make sure your info won’t get overlooked and your documents don’t get lost due to boring visuals. After all, your cover letter is your ambassador.

Save tons of time, condensing the long journey of a convincing professional appeal to several minutes and keystrokes. You can use our free guiding samples that show mock-up cover letters, written by hiring professionals based on years of experience. With all the technical and guiding support - this won’t take long!

Tailor the design, structure and formatting of your cover letter in a couple of clicks. The template and other aspects of your document can be adjusted as you see fit. And what’s more, you can experiment as long as you want - our online and offline sync features mean you won’t lose any of your changes even if you lose your internet connection.

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How to write a great cover letter in 2024: tips and structure

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Ace your job search

Explore effective job search techniques, interview strategies, and ways to overcome job-related challenges. Our coaches specialize in helping you land your dream job.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

3 cover letter examples to help you catch a hiring manager’s attention

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5 Online Cover Letter Templates to Land Your Dream Job Faster

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The admin involved in finding a job can be tough. Not only do you spend time perfecting different versions of your resume, but you also have application forms to fill out too. The last piece of the puzzle is crafting a cover letter as the perfect introduction to your job pitch.

If writing a cover letter is a challenge or frustration for you, online cover letter templates can speed up the time to hire!

What Is a Cover Letter?

A cover letter is the front cover of your job application, which sits on top of your resume. While you might send out identical copies of your resume to multiple companies you're applying to, your cover letter should be specifically tailored to each job.

This gives you an opportunity to highlight areas of your background a potential employer might be interested in. The document also gives recruiters a taste of what it would be like to work with you.

A cover letter can help you stand out from the crowd, and break away from the basic details of your skills and qualifications. You can use this opportunity to inject a little more personality into your resume pitch.

Essential elements of a cover letter include:

• Your contact details.
• The name of the hiring manager.
• Where you found the vacancy.
• Why you're the best person for the job.
• What you can bring to the role.
• Your knowledge of the company.
• A sign-off, thanking the hiring manager for the opportunity.

Why Cover Letters Are Important

Writing a cover letter can sometimes feel like a waste of your time–you might even be wondering if anyone is actually going to read it. But in a 2020 survey, ResumeGo revealed that 87% of hiring managers and recruiters read cover letters, particularly when:

• Candidates have been selected to progress to the next hiring stage
• Candidates are on the border of moving to the next stage
• Questions are raised by a candidate’s resume.

Don’t be tempted to skip sending a cover letter with your application. If it’s a requirement of the job application, you don’t want to put out a message to a potential employer that you can’t follow simple instructions. Instead, you can save time on your application by using a cover letter template.

5 Cover Letter Templates to Land Your Dream Job Faster

A template helps you understand exactly where each component should be placed within your cover letter. Although the text must be customized towards the company you're applying to work at, an online template will help you to organize the main points.

1. Venngage

Venngage provides a platform for creatives to produce infographics , brochures, and cover letters. With its intuitive interface, you don't need any design skills to make your cover letter stand out for all the right reasons.

It's free to sign up for Venngage, but premium members have access to more than 40 cover letter templates. However, there are some excellent free versions with the option to include a photo for extra customization.

You can easily change the colors, fonts, and add your own signature to the letter. This will be stored within the “Designs” section of the Venngage platform, and you can download it as required.

Canva is a popular graphic design platform, packed with templates for presentations, posters, documents, and other visual content. Once registered in Canva, it's free to create a cover letter to level up your career . However, more templates are available if you're a Canva Premium member.

To get started, type "Cover letter" into the templates search facility.

Select a style you like, then modify elements like the color, fonts, headline, and layout. You can also paste your text into the body of the letter. Once ready, download your cover letter for free, as a PNG, JPG, or PDF file as required.

3. Resume Companion

Resume Companion uses a quick wizard to take you through career-related questions to create your cover letter. You’ll provide answers to:

• Do you have work experience?
• Did you graduate from college, and when?
• What was your previous job title and company worked for?
• How many years of work experience do you have?
• What are your professional skills?
• Do you want to explain any work gaps?
• What is your skill set?
• Which word describes you?
• How would others describe you?
• What position are you applying for?

Based on your answers, the wizard will generate a cover letter, which you can personalize further by adding your contact details and information about the company and position you're applying for.

When you’re ready to download your cover letter, you’ll be introduced to their payment plan page. You can get started with a 14-day trial for $1.95.

4. Kick Resume

The Kick Resume platform offers a wide range of free cover letter templates that you can filter by industry type.

Once you’ve chosen your template, you’ll fill in your details in the fields provided, including your signature. In the letter body field, you’ll also have the option to choose from 23,324 pre-written phrases for more than 3,200 job titles.

Example : A freelance designer might choose “Archive, organize, and update graphic files” as one of your job responsibilities.

You’ll design your cover letter based on colors, fonts, before proofreading it. To download, you have the choice of saving it as a PDF or Word attachment. Alternatively, you can send it to email, save it to Dropbox, or to Google Drive.

Zety’s cover letter builder takes less than 5 minutes. The cover letter builder takes you through a wizard to answer questions based on your strengths, your skills, and your working style. This helps the template to personalize the tone of your letter.

Before finalizing your letter, you’ll choose whether your style is:

• Enterprising
• Investigative
• Service-oriented.

This will generate a template for you to edit further before downloading your finished cover letter. You can choose to download, print, or email your cover letter, but will be prompted for payment first. A 14-day trial is available to give you a test run.

Start Customizing Your Cover Letter Today

As a key component of your job application, don’t overlook the importance of a cover letter. It can help to attract the attention of a recruiter and makes a powerful opening statement for hiring managers to consider.

If you’re low on inspiration or need to create multiple versions of your cover letter, then a template is a useful way to try out several styles and layouts. Don’t forget to keep track of your job search, so you know which cover letter and resume template combination are producing the best results.

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• Cover Letters

How To Write A Cover Letter: A Complete Guide

Your cover letter can be the difference between being called in for an interview and having your application rejected before the hiring manager ever sees your resume.

Read on to learn how to write a cover letter and give yourself the highest possible advantage over the competition.

(Big Interview offers an entire module on resumes and how to write cover letters as a part of our interview prep curriculum.)

How to Write a Cover Letter – Getting Started

There are very specific rules involved in writing a resume, which can make it difficult to fit in certain information that may be relevant, but inappropriate in that format. A cover letter, on the other hand, is a tad more conversational and can be used to fill in the gaps that your resume can’t.

For instance, if you are applying to a sales position that requires a lot of travel, you can briefly discuss in your cover letter how traveling is important to you and an integral part of your career plan. These details help craft the case for why you are the right person for the job.

Follow Application Instructions Carefully

Employers often get an incredible number of applications to fill just one position, so they are looking for ways to eliminate candidates. One of the ways a hiring manager will narrow down the pile is to include special instructions in the job description. This accomplishes two things:

(1) It will let the hiring manager know whether or not the candidate is detail-oriented and able to follow instructions.

(2) It will allow hiring managers to eliminate anyone who did not follow the simple instructions, making their job of filling the role easier.

Do not end up in the discard pile because of carelessness. Be sure to read the job description carefully, all the way to the end. Often special application instructions are included at the bottom of a job post in order to see who actually read the job description in its entirety and who is simply blasting out as many resumes as possible.

Content to Include

A cover letter is your pitch to the company about why this job should be yours (much like the interview question “Why should we hire you?” ). It is a brief, succinct overview of your work history, as well as a specific account of how your skillset and experience directly relate to the job you are applying for.

At its best, a cover letter will leave the hiring manager wanting more . They will want to read your resume and, even better, call you in for an interview to talk in person.

To have a strong cover letter, keep these things in mind:

Use “Power Words”

Power words are action words that evoke a strong sense of competency. Using passive language can make you sound unsure of your abilities and foundationally insecure; two things you don’t want included in your cover letter. In cover letters as well as resumes, avoid using the same word over and over. This can be a bit challenging at times, but finding an appropriate synonym makes all the difference in the strength of your overall application.

Some examples of Power Words are:

• Coordinated
• Administered
• Implemented
• Accelerated

While reading this list, you likely had associations with strength and leadership. Your hiring manager will too. Being able to articulate your abilities well is a huge advantage in the job search process.

Match the Tone of the Company

It is usually apparent from the job description of what sort of workplace culture a company has. Go to their website and social media pages to get an overall feel for the kind of environment you will be working in and if you will be a good fit.

Match the tone of your letter to that of the company. A more laid-back, fun-loving company may be turned off by a cover letter that is too formal or stiff while hiring managers in a more corporate setting would likely not look favorably on a more relaxed manner of presenting yourself.

This is why any advice online about a singular approach on how to write a cover letter is misguided. Keep your individual situation in mind!

Make It About Them

Though your cover letter is about your work history, use language that makes it clear your goal is to fulfill the needs of the company . Avoid using “me” and “I” too often, instead opting for more inclusive words that describe how you hope to help them get the results they are after.

Be Specific

Avoid vague generalities. Not only will it seem like you don’t have an authentic interest in the company, but you’re missing an opportunity to show exactly how well suited you are for the job .

The job description will very often include bullet points that outline exactly what the employer is looking for. This is very helpful because it gives you an idea of what specific points to hit.

For instance, if a job description mentions being detail-oriented and experienced in managing projects, you could integrate this into your cover letter by saying something similar to:

This brief description lets the hiring manager know that you have experience being a Project Manager, leading a team, and are used to being responsible for overseeing details.

Use Good Formatting

Formatting is another area where employers vet potential candidates. Misuse of common terms, bad grammar, and spelling errors are a few of the red flags that can take you out of the running for a job immediately.

Other best practices for formatting include:

Revising Your Cover Letter for Each Position

If you are unemployed, there’s a good chance you are applying to many jobs at once and may feel like speeding up the process any way you can.

This is an understandable feeling. Job searching is a full-time job and applications are often very time consuming and sometimes frustrating.

However, a well-crafted application, complete with a stellar resume and excellent cover letter, will bring you one step closer to landing a job and being able to quit the job search for good.

For this reason, do your research and be thorough. Make sure you are addressing your letter to the right person in the right company.

Craft the entire letter to be customized to the position that you want. An employer will be able to tell if you are sending out form letters without any personalization and it will be perceived as a lack of interest in the company.

Do Not Exceed One Page

If your cover letter is a physical letter and not an email, it should not exceed one page. You can opt to use bullet points or paragraphs, but be thorough, succinct, and easily readable.

Do not use small or outlandish fonts. Content should be left-justified and double-spaced for readability.

If you are printing your cover letter, it should be on high-quality paper and kept in a folder to avoid any crumpling or staining of the page.

Use Business Letter Format

With the rise of email as the primary way to communicate, the art of the business letter has gone by the wayside.

However, it is still best practice to format your cover letter like a business letter. This means putting your name and contact information at the top of the letter, followed by the date, and the address and complete information of the person your letter is addressed to.

Jane Doe 123 Street Anywhere, USA 12345 Tel: (555) 555-555 Email: [email protected]

April 1, 2018 John Mann Hiring Manager ABC Company 107 Dream Street Anywhere, USA 12345

Dear John Mann,

How NOT to Write a Cover Letter

Now that we have strong content and good formatting for our cover letter, let’s take a look at some things to avoid.

Apologizing

You never want to apologize for skills you don’t have in a cover letter. You shouldn’t draw attention to your weaker areas at all , but instead, play up your strengths. Always be honest in your assessment of your skills, but don’t put yourself down unnecessarily. As with most aspects of the job search process, confidence is key.

Repeating Your Resume

There is no need to reiterate your resume point for point in your cover letter, but you do want to draw attention to the parts of your work history that directly relate to the role you are applying for.

This can include specific details about the duties you performed in previous roles and how those skills can be utilized to benefit the company.

Most importantly, as we discussed above, make sure you are including skills that are directly asked for in the job description. Matching your skills with those key “wants” is likely to get you an interview.

Spelling and Grammar Errors

As we mentioned earlier, spelling and grammar errors can be the death certificate of your chances for getting called in for an interview.

Even if you are incredibly careful in the writing of your letter, human eyes get tired and it’s easy to overlook some critical errors.

If at all possible, have someone you know and trust proofread your cover letter before you submit it. You don’t want one small overlooked error to cost you a shot at your dream job.

Copy and Pasting a Template

The internet is an incredibly useful tool, full of helpful resources and guidelines.

However, be careful not to fall into the trap of letting those helpful tips make you think you can avoid the work of writing your own cover letter.

If you copy and paste an available template from the internet, only changing your name and the name of the company, it will be apparent to the hiring manager who reads it and it will take you out of the running for the job.

After all, if you don’t care enough to craft your own cover letter, how can they trust that you would care about doing your job?

Rambling or Being Overly Verbose

It may be tempting to show off your vocabulary in an attempt to make yourself stand out, but likely you’ll only come off as confusing and pretentious.

Use simple language that is to the point and easy to understand. Hiring managers want to know within a few seconds of scanning your cover letter if they should take the time to read your resume, so don’t make the mistake of putting yourself out of the running because you’ve been dying for a chance to use the word “ostentatious.”

In Summary…

We know there are a million articles online called “How to Write a Cover Letter”. Some are better than others (make sure you’re reading actual expert advice from a qualified coach, like the Big Interview team!) But the important thing to remember is to be informative, succinct, organized, and professional. Be sure to read the job description carefully and craft your cover letter specifically to the needs of the company. Also, include the completion of any special instructions the employer has asked for as a way to weed out candidates.

With the excellent introduction of your cover letter and your impressive resume (you can also include a resume summary statement ), you have every reason to expect to be called in for an interview.

(For help with preparing for your interview, read “How to Prepare for an Interview: Key Steps to Land Your Dream Job” )

Pamela Skillings

Turn interviews into offers

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How to Write a Cover Letter [Full Guide & Examples for 2024]

After weeks of heavy job searching, you’re almost there!

You’ve perfected your resume.

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send in your application and call it a day, you remember that you need to write a cover letter too.

So now, you’re stuck staring at a blank page, wondering where to start...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

We're going to cover:

What Is a Cover Letter?

• How to Write the Perfect Cover Letter, Step by Step
• 15+ Job-Winning Cover Letter Examples

Let’s get started.

A cover letter is a document that you submit as part of your job application, alongside your resume or CV.

The purpose of a cover letter is to introduce you and briefly summarize your professional background. On average, it should be around 250 to 400 words long .

A good cover letter is supposed to impress the hiring manager and convince them you’re worth interviewing as a candidate.

So, how can your cover letter achieve this?

First of all, it should complement your resume, not copy it. Your cover letter is your chance to elaborate on important achievements, skills, or anything else that your resume doesn’t give you the space to cover. 

For example, if you have an employment gap on your resume, the cover letter is a great place to explain why it happened and how it helped you grow as a person. 

If this is your first time writing a cover letter, writing about yourself might seem complicated. But don’t worry—you don’t need to be super creative or even a good writer .

All you have to do is follow this tried and tested cover letter structure:

• Header. Add all the necessary contact information at the top of your cover letter.
• Formal greeting. Choose an appropriate way to greet your target audience.
• Introduction. Introduce yourself in the opening paragraph and explain your interest in the role.
• Body. Elaborate on why you’re the best candidate for the job and a good match for the company. Focus on “selling” your skills, achievements, and relevant professional experiences.
• Conclusion. Summarize your key points and wrap it up professionally.

Now, let’s take a look at an example of a cover letter that follows our structure perfectly:

New to cover letter writing? Give our cover letter video a watch before diving into the article!

When Should You Write a Cover Letter?

You should always include a cover letter in your job application, even if the hiring manager never reads it. Submitting a cover letter is as important as submitting a resume if you want to look like a serious candidate.

If the employer requests a cover letter as part of the screening process, not sending one is a huge red flag and will probably get your application tossed into the “no” pile immediately.

On the other hand, if the job advertisement doesn’t require a cover letter from the candidates, adding one shows you went the extra mile.

Putting in the effort to write a cover letter can set you apart from other candidates with similar professional experience and skills, and it could even sway the hiring manager to call you for an interview if you do it right.

Need to write a letter to help get you into a good school or volunteer program? Check out our guide to learn how to write a motivation letter !

How to Write the Perfect Cover Letter

Now that you know what a cover letter is, it’s time to learn how to write one!

We’ll go through the process in detail, step by step.

#1. Choose the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, stylish template?

Just choose one of our hand-picked cover letter templates , and you’ll be all set in no time!

As a bonus, our intuitive AI will even give you suggestions on how to improve your cover letter as you write it. You’ll have the perfect cover letter done in minutes!

#2. Put Contact Information in the Header

As with a resume, it’s important to start your cover letter with your contact details at the top. These should be in your cover letter’s header, separated neatly from the bulk of your text.

Here, you want to include all the essential contact information , including:

• Full Name. Your first and last name should stand out at the top.
• Job Title. Match the professional title underneath your name to the exact job title of the position you’re applying for. Hiring managers often hire for several roles at once, so giving them this cue about what role you’re after helps things go smoother.
• Email Address. Always use a professional and easy-to-spell email address. Ideally, it should combine your first and last names.
• Phone Number. Add a number where the hiring manager can easily reach you.
• Location. Add your city and state/country, no need for more details.
• Relevant Links (optional). You can add links to websites or social media profiles that are relevant to your field. Examples include a LinkedIn profile , Github, or an online portfolio.

Then it’s time to add the recipient’s contact details, such as:

• Hiring Manager's Name. If you can find the name of the hiring manager, add it.
• Hiring Manager's Title. While there’s no harm in writing “hiring manager,” if they’re the head of the department, we recommend you use that title accordingly.
• Company Name. Make sure to write the name of the company you're applying to.
• Location. The city and state/country are usually enough information here, too.
• Date of Writing (Optional). You can include the date you wrote your cover letter for an extra professional touch.

#3. Address the Hiring Manager

Once you’ve properly listed all the contact information, it’s time to start writing the content of the cover letter.

The first thing you need to do here is to address your cover letter directly to the hiring manager.

In fact, you want to address the hiring manager personally .

Forget the old “Dear Sir or Madam” or the impersonal “To Whom It May Concern.” You want to give your future boss a good impression and show them that you did your research before sending in your application.

No one wants to hire a job seeker who just spams 20+ companies and hopes something sticks with their generic approach

So, how do you find out who’s the hiring manager?

First, check the job ad. The hiring manager’s name might be listed somewhere in it.

If that doesn’t work, check the company’s LinkedIn page. You just need to look up the head of the relevant department you’re applying to, and you’re all set.

For example, if you’re applying for the position of Communication Specialist at Novorésumé. The hiring manager is probably the Head of Communications or the Chief Communications Officer.

Here’s what you should look for on LinkedIn:

And there you go! You have your hiring manager.

But let’s say you’re applying for a position as a server . In that case, you’d be looking for the “restaurant manager” or “food and beverage manager.”

If the results don’t come up with anything, try checking out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Make sure to address them as Mr. or Ms., followed by their last name. If you’re not sure about their gender or marital status, you can just stick to their full name, like so:

• Dear Mr. Kurtuy,
• Dear Andrei Kurtuy,

But what if you still can’t find the hiring manager’s name, no matter where you look?

No worries. You can direct your cover letter to the company, department, or team as a whole, or just skip the hiring manager’s name.

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• Dear [Department] Team
• Dear [Company Name]

Are you applying for a research position? Learn how to write an academic personal statement .

#4. Write an Eye-Catching Introduction

First impressions matter, especially when it comes to your job search.

Hiring managers get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The biggest problem with most opening paragraphs is that they’re usually extremely generic. Here’s an example:

• My name is Jonathan, and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a Sales Manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say anything except the fact that you’ve worked the job before.

And do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start with some of your top achievements to grab the reader’s attention. And to get the point across, the achievements should be as relevant as possible to the position.

Your opening paragraph should also show the hiring manager a bit about why you want this specific job. For example, mention how the job relates to your plans for the future or how it can help you grow professionally. This will show the hiring manager that you’re not just applying left and right—you’re actually enthusiastic about getting this particular role.

Now, let’s make our previous example shine:

Dear Mr. Smith,

My name’s Michael, and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked as a Sales Representative with Company X, another fin-tech company , for 3+ years, where I generated an average of $30,000+ in sales per month and beat the KPIs by around 40%. I believe that my previous industry experience, passion for finance , and excellence in sales make me the right candidate for the job.

The second candidate starts with what they can do for the company in the future and immediately lists an impressive and relevant achievement. Since they’re experienced in the same industry and interested in finance, the hiring manager can see they’re not just a random applicant.

From this introduction, it’s safe to say that the hiring manager would read the rest of this candidate’s cover letter.

#5. Use the Cover Letter Body for Details

The next part of your cover letter is where you can go into detail about what sets you apart as a qualified candidate for the job.

The main thing you need to remember here is that you shouldn’t make it all about yourself . Your cover letter is supposed to show the hiring manager how you relate to the job and the company you’re applying to.

No matter how cool you make yourself sound in your cover letter, if you don’t tailor it to match what the hiring manager is looking for, you’re not getting an interview.

To get this right, use the job ad as a reference when writing your cover letter. Make sure to highlight skills and achievements that match the job requirements, and you’re good to go.

Since this part of your cover letter is by far the longest, you should split it into at least two paragraphs.

Here’s what each paragraph should cover:

Explain Why You’re the Perfect Candidate for the Role

Before you can show the hiring manager that you’re exactly what they’ve been looking for, you need to know what it is they’re looking for.

Start by doing a bit of research. Learn what the most important skills and responsibilities of the role are according to the job ad, and focus on any relevant experience you have that matches them.

For example, if you’re applying for the position of a Facebook Advertiser. The top requirements on the job ad are:

• Experience managing a Facebook ad budget of $10,000+ / month
• Some skills in advertising on other platforms (Google Search + Twitter)
• Excellent copywriting skills

So, in the body of your cover letter, you need to show how you meet these requirements. Here’s an example of what that can look like:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $40,000+ . As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. I created the ad copy and images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

Our example addresses all the necessary requirements and shows off the candidate’s relevant skills.

Are you a student applying for your first internship? Learn how to write an internship cover letter with our dedicated guide.

Explain Why You’re a Good Fit for the Company

As skilled and experienced as you may be, that’s not all the hiring manager is looking for.

They also want someone who’s a good fit for their company and who actually wants to work there.

Employees who don’t fit in with the company culture are likely to quit sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary , so hiring managers vet candidates very carefully to avoid this scenario.

So, you have to convince the hiring manager that you’re passionate about working with them.

Start by doing some research about the company. You want to know things like:

• What’s the company’s business model?
• What’s the company’s product or service? Have you used it?
• What’s the company’s culture like?

Chances are, you’ll find all the information you need either on the company website or on job-search websites like Jobscan or Glassdoor.

Then, pick your favorite thing about the company and talk about it in your cover letter.

But don’t just describe the company in its own words just to flatter them. Be super specific—the hiring manager can see through any fluff.

For example, if you’re passionate about their product and you like the company’s culture of innovation and independent work model, you can write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features, such as Made-Up-Feature #1 and Made-Up-Feature #2, were real game changers for the device.

I really admire how Company XYZ strives for excellence in all its product lines, creating market-leading tech. As someone who thrives in a self-driven environment, I truly believe that I’ll be a great match for your Product Design team.

So, make sure to do your fair share of research and come up with good reasons why you're applying to that specific company.

Is the company you want to work for not hiring at the moment? Check out our guide to writing a letter of interest .

#6. Wrap It Up and Sign It

Finally, it’s time to conclude your cover letter.

In the final paragraph, you want to:

• Wrap up any points you couldn't make in the previous paragraphs. Do you have anything left to say? If there’s any other information that could help the hiring manager make their decision, mention it here. If not, just recap your key selling points so far, such as key skills and expertise.
• Express gratitude. Politely thanking the hiring manager for their time is always a good idea.
• Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. This means you should ask the hiring manager to do something, like call you and discuss your application or arrange an interview.
• Remember to sign your cover letter. Just add a formal closing line and sign your name at the bottom.

Here’s an example of how to end your cover letter :

I hope to help Company X make the most of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your Facebook marketing goals. Please don’t hesitate to reach out to me at the provided email address or phone number so that we may arrange an interview.

Thank you for your consideration,

Alice Richards

Feel free to use one of these other popular closing lines for your cover letter:

• Best Regards,
• Kind Regards,

Cover Letter Writing Checklist

Once you’re done with your cover letter, it’s time to check if it meets all industry requirements. 

Give our handy cover letter writing checklist a look to make sure:

Does your cover letter heading include all essential information?

• Professional Email
• Phone Number
• Relevant Links

Do you address the right person? 

• The hiring manager in the company
• Your future direct supervisor
• The company/department in general

Does your introductory paragraph grab the reader's attention?

• Did you mention some of your top achievements?
• Did you use numbers and facts to back up your experience?
• Did you convey enthusiasm for the specific role?

Do you show that you’re the right candidate for the job?

• Did you identify the core requirements for the role?
• Did you show how your experiences helped you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

• Did you identify the top 3 things that you like about the company?
• Did you avoid generic reasons for explaining your interest in the company?

Did you conclude your cover letter properly?

• Did you recap your key selling points in the conclusion?
• Did you end your cover letter with a call to action?
• Did you use the right formal closing line and sign your name?

15 Cover Letter Tips

Now you’re all set to write your cover letter! 

Before you start typing, here are some cover letter tips to help take your cover letter to the next level:

• Customize Your Cover Letter for Each Job. Make sure your cover letter is tailored to the job you're applying for. This shows you're not just sending generic applications left and right, and it tells the hiring manager you’re the right person for the job.
• Showcase Your Skills. Talk about how your skills meet the company’s needs. And while your hard skills should be front and center, you shouldn’t underestimate your soft skills in your cover letter either.
• Avoid Fluff. Don’t make any generic statements you can’t back up. The hiring manager can tell when you’re just throwing words around, and it doesn’t make your cover letter look good.
• Use Specific Examples. Instead of saying you're great at something, give an actual example to back up your claim. Any data you can provide makes you sound more credible, so quantify your achievements. For example, give numbers such as percentages related to your performance and the timeframe it took to accomplish certain achievements.
• Research the Company. Always take time to learn about the company you're applying to. Make sure to mention something about them in your cover letter to show the hiring manager that you're interested.
• Follow the Application Instructions. If the job posting asks for something specific in your cover letter or requires a certain format, make sure you include it. Not following instructions can come off as unattentive or signal to the hiring manager that you’re not taking the job seriously.
• Use the Right Template and Format. Choose the right cover letter format and adapt your cover letter’s look to the industry you’re applying for. For example, if you’re aiming for a job in Law or Finance, you should go for a cleaner, more professional look. But if you’re applying for a field that values innovation, like IT or Design, you have more room for creativity.
• Express Your Enthusiasm. Let the hiring manager know why you're excited about the job. Your passion for the specific role or the field in general can be a big selling point, and show them that you’re genuinely interested, not just applying left and right.
• Address Any Gaps. If there are any employment gaps in your resume , your cover letter is a great place to mention why. Your resume doesn’t give you enough space to elaborate on an employment gap, so addressing it here can set hiring managers at ease—life happens, and employers understand.
• Avoid Quirky Emails. Your email address should be presentable. It’s hard for a hiring manager to take you seriously if your email address is “[email protected].” Just use a [email protected] format.
• Check Your Contact Information. Typos in your email address or phone number can mean a missed opportunity. Double-check these before sending your application.
• Mention if You Want to Relocate. If you’re looking for a job that lets you move somewhere else, specify this in your cover letter.
• Keep It Brief. You want to keep your cover letter short and sweet. Hiring managers don’t have time to read a novel, so if you go over one page, they simply won’t read it at all.
• Use a Professional Tone. Even though a conversational tone isn’t a bad thing, remember that it's still a formal document. Show professionalism in your cover letter by keeping slang, jargon, and emojis out of it.
• Proofread Carefully. Typos and grammar mistakes are a huge deal-breaker. Use a tool like Grammarly or QuillBot to double-check your spelling and grammar, or even get a friend to check it for you.

15+ Cover Letter Examples

Need some inspiration? Check out some perfect cover letter examples for different experience levels and various professions.

5+ Cover Letter Examples by Experience

#1. college student cover letter example.

Check out our full guide to writing a college student cover letter here.

#2. Middle Management Cover Letter Example

Check out our full guide to writing a project manager cover letter here.

#3. Team Leader Cover Letter Example

Check out our full guide to writing a team leader cover letter here.

#4. Career Change Cover Letter Example

Check out our full guide to a career change resume and cover letter here.

#5. Management Cover Letter Example

Check out our full guide to writing a management cover letter here.

#6. Senior Executive Cover Letter Example

Check out our full guide to writing an executive resume here.

9+ Cover Letter Examples by Profession

#1. it cover letter example.

Check out our full guide to writing an IT cover letter here.

#2. Consultant Cover Letter Example

Check out our full guide to writing a consultant cover letter here.

#3. Human Resources Cover Letter

Check out our full guide to writing a human resources cover letter here.

#4. Business Cover Letter Example

Check out our full guide to writing a business cover letter here.

#5. Sales Cover Letter Example

Check out our full guide to writing a sales cover letter here.

#6. Social Worker Cover Letter

Check out our full guide to writing a social worker cover letter here.

#7. Lawyer Cover Letter

Check out our full guide to writing a lawyer cover letter here.

#8. Administrative Assistant Cover Letter

Check out our full guide to writing an administrative assistant cover letter here.

#9. Engineering Cover Letter Example

Check out our full guide to writing an engineer cover letter here.

#10. Receptionist Cover Letter Example

Check out our full guide to writing a receptionist cover letter here.

Need more inspiration? Check out these cover letter examples to learn what makes them stand out.

Plug & Play Cover Letter Template

Not sure how to start your cover letter? Don’t worry!

Just copy and paste our free cover letter template into the cover letter builder, and swap out the blanks for your details.

[Your Full Name]

[Your Profession]

[Your Phone Number]

[Your Email Address]

[Your Location]

[Your LinkedIn Profile URL (optional)]

[Your Personal Website URL (optional)]

[Recipient's Name, e.g., Jane Doe],

[Recipient's Position, e.g., Hiring Manager]

[Company Name, e.g., ABC Corporation]

[Company Address]

[City, State/Country]

Dear [Recipient's Name],

As a seasoned [Your Profession] with [Number of Years of Experience] years of industry experience, I am eager to express my interest in the [Job Title] position at [Company Name]. With my experience in [Your Industry/Sector] and the successes I've achieved throughout my education and career, I believe I can bring unique value and creativity to your team.

In my current role as [Your Current Job Title], I've taken the lead on more than [Number of Projects/Assignments] projects, some valued up to $[Highest Project Value]. I pride myself on consistently exceeding client expectations and have successfully [Mention a Key Achievement] in just a [Amount of Time] through [Skill] and [Skill].

I've collaborated with various professionals, such as [List Roles], ensuring that all [projects/tasks] meet [relevant standards or objectives]. This hands-on experience, coupled with my dedication to understanding each [client's/customer's] vision, has equipped me to navigate and deliver on complex projects.

My key strengths include:

• Improving [Achievement] by [%] over [Amount of Time] which resulted in [Quantified Result].
• Optimizing [Work Process/Responsibility] which saved [Previous Employer] [Amount of Time/Budget/Other Metric] over [Weeks/Months/Years]
• Spearheading team of [Number of People] to [Task] and achieving [Quantified Result].

Alongside this letter, I've attached my resume. My educational background, a [Your Degree] with a concentration in [Your Specialization], complements the practical skills that I'm particularly eager to share with [Company Name].

I'm excited about the possibility of contributing to [Something Notable About the Company or Its Mission]. I'd be grateful for the chance to delve deeper into how my expertise aligns with your needs.

Thank you for considering my application, and I look forward to hearing from you soon.

The Heart of Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application falls through.

After all, your cover letter is meant to complement your resume. Imagine going through all this effort to leave an amazing first impression in your cover letter, only for the hiring manager to never read it because your resume was mediocre.

But don’t worry; we’ve got you covered here, too.

Check out our dedicated guide on how to make a resume and learn everything you need to know to land your dream job!

Just pick one of our resume templates and start writing your own job-winning resume.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

• A cover letter is a 250 - 400 word document that’s meant to convince the hiring manager that you’re the best candidate for the job.
• Your job application should always include a cover letter alongside your resume.
• To grab the hiring manager’s attention, write a strong opening paragraph. Mention who you are, why you’re applying, and a standout achievement to pique their interest.
• Your cover letter should focus on why you’re the perfect candidate for the job and why you’re passionate about working in this specific company.
• Use the body of your cover letter to provide details on your skills, achievements, and qualifications, as well as make sure to convey your enthusiasm throughout your whole cover letter.
• Recap your key selling points towards the end of your cover letter, and end it with a formal closing line and your full name signed underneath.

At Novorésumé, we’re committed to helping you get the job you deserve every step of the way! 

Follow our career blog for more valuable advice, or check out some of our top guides, such as:

• How to Make a Resume in 2024 | Beginner's Guide
• How to Write a CV (Curriculum Vitae) in 2024 [31+ Examples]
• 35+ Job Interview Questions and Answers [Full List]

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How to Write a Cover Letter That Will Get You Your Dream Job

You’ve done it. At last the search is over. You’ve found your dream job. Ah, Oh. You have to write a cover letter.

Now the question is how to get considered for the position when there are 250 other applicants? The best, most direct way you can showcase your talent is only partially through your resume—the first impression you make is with the cover letter. Resumes are flat. This is your opportunity to become three-dimensional to your prospective employer. Don’t hate the cover letter—embrace it! You can write the perfect cover letter that’s going to open doors to set you on your path to your dream job. Here’s how.

1. Brainstorm.

Write a list of five positive adjectives, attributes, or skills that describe you. Don’t just pick adjectives at random—you have to be able to support them with evidence. Here are some samples to get you started:

• Excellent time management skills: took 18 hour course load as part of your degree in Communication, participated in 4 clubs, and volunteered 20 hours per week, while maintaining at 3.75 GPA.
• Compassionate: volunteer at a soup kitchen 20 hours per week
• Creative: hobbies are painting and pottery, member of the Creative Writing Society and Poetry Exchange

2. How to Begin.

I understand that you want to be unique and eye-catching. The first two sentences of a cover letter are generally not the place to do so. It’s slightly formulaic, but you should always being your cover letter with a statement of purpose. First and foremost, they have to know what position you’re applying for! You should begin with a variant of:

• “I am writing to express my interest in the position of Junior Community Editor and Curator. I would like to briefly share why I feel I am a strong candidate for the position.”

3. Make your Battle Plan .

You have to be strategic about what to highlight in your cover letter. You need to critically scan the job description and incorporate strategic words in your letter. Large corporations actually scan cover letters and chuck out the applications that don’t mention certain key words.

How to do this? Let’s pick apart an actual advertisement for a Junior Community Editor & Curator position. The description stresses analytics, research, social networking and social business platforms, strong communication skills—make sure you include these words in your cover letter!

This job was tailored made for  Arts and Communication  majors. Your BS degree in Strategic Communication provides you with the exact skill set they’re looking for. They want strategic newsletters? Perfect! Your course in Strategic Communication taught you how to strategically target stakeholders in publications, and you developed the skill as part of your internship with Marketing, where you strategically designed a newsletter for incoming freshman.

You’ve conducted in-depth research on the emerging trend of advertising across social media platforms, and are masterful in using Facebook, Twitter, Google-Plus, LinkedIn, and Pinterest.

Moreover, you contributed to the  blog for the School of Arts and Communication at Florida Tech, where you received intensive training on how to write effective posts with Google Analytics. Rattle off any skill sets that showcase your communication skills with relevant experience:  strategic communication, new media, layout and design and your role in professional organizations like Florida Public Relations Association and the newspaper The Crimson.

You generally want to keep this section to around three paragraphs. Unlike the short introduction, you can be as expressive as you want, but keep in mind that the best cover letters are one page—you aren’t doing yourself any favors by being super wordy. This is just a taster. If they’re interested in you, they’ll arrange an interview.

It should be single-spaced, and your paragraphs should not be intended, but you should include a blank line to separate paragraphs.

4. Signing off .

You have to revert to a more formal ending. Use a variant of:

• “Thank you for your consideration. I would love to discuss the position further with you at your convenience.”

Newbie mistakes to avoid:

Use the right company name!

Ideally, you should try and tailor each cover letter to the position that you’re applying for; however, when you’re apply for 20 jobs, I can understand how you might not have the time. If you’re simply plugging in the company’s name in a form letter, make sure you change it all the way through: how seriously do you think a recruiter of Corporation X is going to take a cover letter that says “I would love the opportunity to work at Company Y!”?

Proofread proofread proofread!

Spell check isn’t enough: you might have written “through” instead of “though” or—horror of horrors—misused “their” and “they’re.” It’s always better to have a second set of eyes look over your work if you can.

Don’t lose your “youness!” along the way!

A cover letter is a unique opportunity. It is a mirror that you are the dictator of—you can selectively showcase the assets you want to highlight, but the end result still needs to be you. Don’t lose the “youness” along the way!

Still having issues with your cover letter and resume? Fortunately, Florida Tech has an amazing Career Management Service s program.

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Expert Perspectives

How to Land Your Dream Job

Job Hunting 101: Learning To Locate the Right Opportunities

Applying for jobs: what you need to land an interview, acing the interview: what to do before, during, and after, frequently asked questions about landing your dream job.

If you’re ready to pursue your dream job, be prepared for honest self-reflection and dedicated time and effort. Working toward this goal will sometimes feel like a job unto itself. But it is all worth it, as your dream job will be one that excites you and provides more than just a way to pay the bills.

This guide will show you how to set yourself up for success and move through the application and interview process. We’ll help you start with real-world examples, tools, and resources for landing your dream job.

Some people know the exact job title they want and the company they want to work for, but your dream job might be more vague or undefined than that. It’s okay if you’re unsure of where to start. We’ll review how to determine what you want to do, where to look, and who to start interacting with.

1. Figure out your career goals

You can’t begin your job search until you know what your dream job is. It might take some work to define what you’re looking for, but starting with a list of likes and dislikes or pros and cons can get your ideas flowing. Ask yourself questions such as:

• How do I like to spend my time?
• What activities do I enjoy engaging in, what things do I like learning about, and what kind of information do I seek out?
• What types of problems do I like to solve?
• What kinds of skills do I have? (communication, technical, managerial, administrative)
• What is important to me in my work? (i.e., helping others, using my hands, influencing others)
• What type of employer do I want to work for? (small private company, large corporation, non-profit, for-profit?)
• Can I turn my personal passions or hobbies into a career?
• Is there anyone I know who has a job I’ve always wanted? How can I talk to them about it?
• What do I already know about the career field I am considering, and what do I need to learn?

Landing your dream job might require you to obtain new skills, but also consider the skill set that you currently possess. You may already have developed communication skills, such as writing or public speaking, or administrative skills like scheduling or coordinating. Using your current skill set will set you on the path toward discovering your dream job. Consider how you can leverage your skills and transfer them to a new role.

Look for commonalities between your personal preferences and skill set. One helpful exercise is to write out all these items on a large piece of paper and hang it up. Then, stand back, circle items that are similar, and connect the dots to help identify patterns. For example, if you enjoy helping others by coaching and mentoring and have strong verbal communication skills, you might consider jobs in teaching or advising. You could also plug the top items on your list into a job search engine to see which careers would be a good fit.

There are some great resources to help you re-imagine how to apply your skills and generate possibilities based on your most recent role. The Occupational Outlook Handbook is another way to explore careers while learning all you need to know about training, salary, and job outlook.

Once you identify your dream job, put together a list of small goals with reasonable deadlines. If the job of your dreams requires special training or education, think of some ways to get that process started. Work backward from your final goal and identify all the steps it will take to get there from where you are today. After you complete this preliminary process of figuring out what you want and how to get it, you can begin to look at job boards and company career pages.

2. Research online job boards

Of job seekers in the U.S., 79% utilized online sources, according to a study from the Pew Research Center . Career sites like the ones listed below make it easy for job applicants and employers to connect. There are also niche job search sites great to research, identify, and incorporate into the process.

For example, candidates interested in tech should check out www.dice.com , or www.idealist.org if seeking work in the non-profit sector. Here are a handful of the most popular websites offering job postings, career research information, and networking opportunities:

3. Grow and maintain your professional network

Job boards are a great resource, but there are others. About 30 to 50% of all hires come from employee referrals. This statistic highlights it does matter who you know and who knows you. Previous employers, coworkers, and college buddies can all be part of your network. Connections from the past can provide career opportunities today, but it’s vital to make new ones and get involved with the people who already have your dream job or work in your dream company.

Joining a professional association is a great way to connect with others in your field. However, you might not meet the requirements for certain associations, and they usually charge membership fees as well. An alternative option is to join LinkedIn Groups, which allow you to virtually network with colleagues and discover new job opportunities. LinkedIn Groups may not offer all the benefits of true professional associations, but they’re free and easy to join.

Everyone with a LinkedIn account or social media page has an inbox, which lets you reach out to the people doing what you dream of doing. Make a list of contacts and craft a personalized message requesting a quick 10 to 15-minute call. Ask questions, connect, and create a point of contact for future opportunities.

Avoid asking questions that can be answered by viewing their profile. Dig deeper by discussing topics such as how they made a pivot in their career and why they like working at their current company. You can even ask friends and family to introduce you to anyone who could give advice about your chosen field or connect you with the right people.

Here’s an example of how you could reach out for one of these networking calls: “Hi Christine, my supervisor, Phyllis Johnson, at XYZ Company met you at the NACE conference last year and suggested I connect with you to discuss the changes you recently implemented at ABC Company. She thought we could collaborate on a future project for a local conference. I would love to chat further about how you made the pivot at your organization. Would you have 10 to 15 minutes next week for a call? Thank you.”

Once you rekindle those old connections and make a few new ones, it’s important to maintain those relationships. A network is only as good as your commitment to keeping those connections relevant, worthwhile, and valuable. Developing a system to make contact regularly or bring value to your network will be key in making sure these connections continue to support your journey to your dream job.

Holidays or big events are always a good time to provide updates or check in with connections. Also, actively engage with your colleagues on social media — rather than just liking their posts, acknowledge people’s new roles with a direct comment, share articles that might interest others, and post questions that drive engagement to your profile. Commenting thoughtfully on someone’s post and following companies of interest are also helpful.

4. Learn how an applicant tracking system works

Hiring managers have the daunting task of sifting through potentially hundreds of applications per job listing. This is why most recruiters have access to applicant tracking systems (ATS) software that helps them automate and streamline the hiring process. Overall, more than 95% of Fortune 500 companies use an ATS to narrow down candidates for open positions based on keywords, skills, and experience.

There are several ATS options for companies, but they all mostly work the same way. Applicants will be asked to answer questions as well as upload resumes and cover letters to the system. The ATS software can do things like rank candidates based on whether they match the provided job description through keywords, notify the company if there are any red flags, and identify whether they have the required experience.

These features are helpful for companies but may seem impersonal to job seekers. Resumes of high-level applicants may be overlooked if they don’t contain enough keywords or meet the system’s algorithm requirements. Formatting issues can also cost candidates an opportunity (elements such as graphics, tables, text boxes, and columns often give ATS software trouble). In the upcoming sections, we will show you how to optimize your application to get noticed.

Companies also use assessments to determine if a candidate just looks good on paper or can actually do the work required. Assessing an applicant through a test project is one way for recruiters to get a snapshot of the candidate’s ability for technical jobs that require software proficiency.

Some hiring managers may ask applicants a series of questions relevant to the job. Their answers will provide insight into how a candidate thinks about and approaches their work. These are quick and effective ways for companies to gauge the level at which someone can perform the required tasks.

5. Practice good self-care

Finding your dream job can be a long, frustrating process. For each interview you land, there may be a dozen or more applications you submitted for other positions, leading to rejections. And even at the interview stage, there’s no guarantee you’ll actually get hired. You must find ways to cope with all this frustration and rejection to maintain your mental health.

For example, you could set boundaries, such as only looking for jobs on certain days of the week. Another option is to partake in a wide range of extracurricular activities outside of job hunting. Overall, the key is not to allow job hunting to become an all-consuming task in your life.

To avoid burnout, you can also concentrate your efforts into a series of 10-minute challenges. These quick bursts of job-hunting activity could involve practicing your answers to interview questions, updating your profile on LinkedIn, or any other tasks that help reach your goal. If you take this approach, we recommend completing three 10-minute challenges on at least three days per week.

Once you find an open listing for your dream job, gather network references and apply for the position. Below, we review factors to consider during the application process and how to stand out with an excellent resume and cover letter. We’ll provide resources and tools for optimizing your application, as well as tips on how to present yourself on social media.

1. Check for a mutual connection before applying

If you know a friend or acquaintance who works for the company you’re interested in, it’s a good idea to get in touch and ask for a referral. Even if you only know someone who knows someone, using those networking skills to ask for an introduction can make a huge difference. Many organizations offer a referral bonus system, so leveraging any connections you may have can benefit everyone involved.

When you reach out to a friend of a friend, mention who you have in common and be direct yet polite about your request. Here’s an example of what you could say: “I have been following your organization for a while and was excited to see an opening in the marketing department. I know this is not your area, but I was wondering if you could tell me about the overall culture of the organization? Also, if you think I should speak to someone else who works with the marketing team, would you be able to connect me with them?”

Applicants who are referred by current employees generally have a higher chance of securing an interview and getting hired. And according to job experts, employee referrals are a way for companies to save on time and resources. It’s a win for everyone involved and something to double-check before the application process.

2. Create or update your resume

Your resume acts as your representation until you land the interview. It should concisely communicate your most recent and relevant experience, speak to your skills, and highlight your achievements. Check out our collection of over 250 free resume examples , covering a wide range of industries and experience levels. Here’s a list of what’s expected on your resume, along with some optimization tips:

• Heading: At the top of your resume, include contact information such as your name, phone number, and email address. If you wish to include your city and state, you may, but a complete mailing address is no longer necessary. These simple elements let the hiring manager know who you are and how to follow up with you. Avoid using the heading section of your document, though — headings are often unread by ATS software. Your LinkedIn profile should also be included with your contact information.
• Summary: This expands on who you are and what you do. Keep it to a brief few sentences. For example: sales manager with 10 years’ experience in the pharmaceutical and medical supply industries. Skilled in developing new business, cultivating relationships, building successful sales teams, and catapulting sales using market research analysis and keen negotiation strategies.
• Experience: This usually makes up the bulk of a resume. Focus on what you’ve done and how. Review the responsibilities and skills required of your previous work and provide examples of results you achieved and how, including metrics when applicable. Avoid vague statements and write specifics like “assisted customers in-person with selecting customized outfits based on style and price point, resulting in 35% more sales.” Use terminology that aligns with your career goal. If you need assistance with revising bullet points you can ask ChatGPT. However, remember to proofread and ensure the accuracy of statements.
• Education: Employers want to know where you’ve gone to school and any degrees or certifications you hold, especially pertinent to the job. If you’re pursuing further education, mention that. Listing achievements, high GPAs, and honors is another way to highlight your education. Candidates with less experience should consider including relevant courses and projects to showcase their knowledge in the field. This is also an effective way to embed valuable keywords into your resume.
• Skills: Provide a list of skills, beginning with those most relevant to the role you’re applying for. Include hard skills like software proficiency and technical ability, along with soft skills like leadership, communication, and positive character traits. If you can, communicate your skills in a way tailored to the job you want by using some of the company’s language.
• Keywords: With most companies using some kind of ATS, it’s vital to pull keywords from the job description and work them into your resume. Speak to the requirements and responsibilities of the role through your own words and experience. Don’t overdo it, though. Hiring managers don’t want a copy-and-paste version of their job listing in your resume. Only use keywords about three to five times within the document.
• Formatting: Your resume should look cohesive in design and be 100% error-free. One typo could be interpreted as carelessness and ruin your opportunity. It’s easy to miss or mix up numbers, so double-check your contact information and dates. Consistency is also important — for example, if you make your category headings bold and a slightly larger font, this style should be used throughout the document. Get someone to read your resume, check for errors, and offer suggestions.
• Medical Surgical Nurse
• Digital Marketing Specialist
• Front-End Developer

Alison Wu (123) 456-7890 [email protected] San Francisco, CA 12345 LinkedIn profile link

A medical surgical nurse with three years of experience specializing in wound care, electronic health records (EHR) systems, acute care, and multi-disciplinary collaboration. A strong track record of developing relationships and trust with patients to identify optimal treatment plans. Adept at partnering with diverse medical teams to drive ideal clinical outcomes.

Professional Experience

Medical Surgical Nurse, UCSF Medical Hospital, San Francisco, CA July 2019 – present

• Administer care to diverse patient populations in a 40-bed hospital with a 1-to-3 ratio, which includes evaluating patient data and symptoms to identify appropriate treatment methods
• Interface with patients to provide support for activities of daily living (ADLs), which includes providing resources and aid throughout treatment
• Maintain EHR and updated patient medical files

Nursing Extern, St. Francis Hospital, San Francisco, CA June 2018 – June 2019

• Coordinated with registered nurses (RNs) to manage cases and deliver care to patients in the OR, which included monitoring vital signs, blood pressure, and EKG readings
• Developed relationships with patients throughout the treatment process and delivered empathetic care in alignment with physical and emotional needs

Bachelor of Science (B.S.) in Nursing University of San Francisco, San Francisco, CA, September 2015 – May 2019

• HIPAA regulations
• Patient-centered care
• Surgical care

Certifications

• Medical Surgical Nurse – Board Certified (MEDSURG-BC), June 2022
• Registered Nurse (RN) License, State of California, #12345678, June 2019
• Basic Life Support (BLS) Certification, June 2018
• Advanced Cardiovascular Life Support (ACLS) Certification, June 2018

Paul Morrison (123) 456-7890 [email protected] Boston, MA 12345 LinkedIn profile link

A dynamic Digital Marketing Specialist with five years of experience, specializing in paid search, SEO, lead generation, and product marketing. A proven track record of developing innovative strategies to grow web presence and organic traffic for client websites. Expertise in leveraging analytics to refine data-driven decision-making for digital initiatives.

Digital Marketing Specialist, New England Marketing Consultants, Boston, MA May 2018 – Present

• Lead paid search initiatives and digital marketing campaigns, analyze customer trends and behavior, recommend UX enhancements, and define marketing strategies for client accounts generating $100K-$400K in annual revenue
• Improve lead generation and traffic for customer websites and social media accounts by 40%-70% by aligning marketing initiatives and brand voice across all channels
• Leverage Google Analytics to evaluate web performance metrics and create reports for the marketing team and senior leadership to refine paid search strategies

Digital Marketing Specialist, Amherst Realtors, Amherst, MA May 2016 – May 2018

• Executed email marketing campaigns and digital initiatives to enhance lead generation and improve website traffic by 120% for a leading real estate company
• Analyzed SEO performance, conducted marketing research on competitor sites, and identified refinements to web copy and design
• Led an initiative to implement online lead-generation ads on LinkedIn, performed testing, and secured executive buy-in, resulting in a 50% increase in conversion rates

Bachelor of Arts (B.A.) Marketing University of Boston, Boston, MA September 2012 – May 2016

• Digital Marketing
• Paid Search
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Google Analytics

Sakura Takahashi (123) 456-7890 [email protected] San Francisco, CA 12345 LinkedIn profile link

A results-driven Front-End Developer with five years of experience, specializing in UI design, web development, project management, and Java. A proven track record of collaborating cross-functionally with technical teams and stakeholders across all phases of the software development lifecycle. Adept at performing quality assurance testing for web applications.

Front-End Developer, Bay Area Web Design Inc., San Francisco, CA May 2018 – Present

• Design user interfaces and websites for a startup technology company delivering web development services for client accounts valued at $100K-$500K across the insurance, banking, automotive, and financial industries
• Translate user requirements into scalable code, develop prototypes, conduct wireframing activities, and ensure alignment with client business specifications
• Perform testing on web pages, analyze user feedback, and coordinate with cross-functional teams to identify opportunities to enhance web page responsiveness

Front-End Developer, San Francisco Insurance Corp., San Francisco, CA May 2016 – May 2018

• Developed prototypes, user interface design, and wireframes for the company website of a leading west coast insurance company, which included creating landing pages
• Led the integration of a customer service chat functionality to answer user questions and schedule consultations, resulting in a 15% increase in leads
• Partnered with web developers and software developers to create a mobile application for insurance customers, which included supporting back-end development and UI design

Bachelor of Science (B.S.) Computer Science University of San Francisco, San Francisco, CA September 2012 – May 2016

• Software Development Lifecycle (SDLC)
• User Interface Design
• Front-End Development
• Certified Web Development Professional, Web Developer, 2019
• Certified Web Development Professional, Application Developer, 2018
• Java Development Certified Professional, 2016

3. Craft a cover letter that complements your resume

A cover letter is your chance to expand on your experience and accomplishments. It should be cohesive with your resume and go into greater detail on your experience, skills, and relevant education. Describe how, for example, you increased profits by 15% with your recurring ad campaigns. We also have over 90 free cover letter examples to learn from and create a unique one. Let’s review all the basics your cover letter will need and ways to optimize it.

• Heading: Your cover letter should include your contact information and should match your resume in terms of format as well. Following the letter format, below the header is where the date and addressee’s contact information will go.
• Salutation: Greet the hiring manager by name as Mr., Ms., or Mx. (Last Name). Avoid using “Dear Sir” or “Dear Madam,” as these terms are outdated. If you don’t have a name and can’t find one on the company website, you can use “Dear Hiring Manager.”
• Introduction: Open your letter with something interesting that will catch the hiring manager’s attention. You could use a few sentences about a past accomplishment and tie it into why you want the position. Also, mention the position you are applying for and how you heard about it. If you are being referred or have a contact at the company, state their name, title, and department if you have that information.
• Body: The majority of your letter consists of the body paragraphs. Elaborate on your education, experience, and skills. Pick examples relevant to the position and highlight how and why you qualify for the job. Provide a couple of paragraphs of information, but don’t be too wordy. Use a bulleted list to break up the text and create a focal point on elements you wish to highlight. Also, include why you are interested in the company and the position, and connect this information to your background.
• Conclusion: Close out your letter with a call to action, encouraging the hiring manager to schedule an interview with you at their earliest convenience.
• Keywords: Optimizing and embedding your cover letter with keywords can help you catch the hiring manager’s attention. Use the words naturally within your writing – don’t force it. Keywords should be used as a guide to keep your focus on how your unique experience fulfills the job requirements for that specific position.
• Formatting: The cover letter template or design should complement your resume. It must have the same fonts and colors as your resume and be professional and error-free. Once you’re done writing, come back later with “fresh eyes” to catch mistakes. Also, get someone you trust to proofread and identify any spelling or grammatical mistakes. The cover letter should not exceed one page. Ideally, the content will take up about three-fourths of the page in length.
• Good Example
• Bad Example

Evan Carlson Retail Manager | [email protected] | (123) 456-7890 | LinkedIn | Los Angeles, CA | 12345

April 2, 2024

Bob Langston Hiring Manager Staples [email protected]

Dear Mr. Langston:

As a retail manager with over 10 years of professional experience, I’ve developed an expertise in refining store operations and marketing efforts within the retail sales space. I managed over 125 SKUs and categories at Home Depot, generating $5 million in annual sales. I hope to bring similar success to Staples as the new retail manager of your store.

I am drawn to Staple’s reputation for customer service and excellence. My background would be a strong asset to your organization based on the following career accomplishments:

• Led initiatives to develop and enhance floor plans and drove marketing initiatives for the introduction of new products, resulting in a $300,000 increase to annual sales revenue
• Managed, built, and recruited a cross-functional team of over 60 sales associates, department heads, custodians, and operations staff and led efforts to ensure operational excellence
• Collaborated with department leaders to analyze coverage gaps and drive process improvements, resulting in a 15% reduction in overhead costs

I would like the opportunity to speak with you and share more about how my operations management experience can benefit Staples. Feel free to contact me at your convenience with any questions. Thank you for your time and consideration.

Bob Langston

Jason Filoni Retail Manager | [email protected] | (123) 456-7890 | 123 Address St., Portland, OR 12345

January 1, 2024

Hiring Manager Acme Markets (987) 654-3210

To whom it may concern,

With many years of management experience in retail, I believe that I should be considered a top candidate for the retail manager opening with your company. I’m a creative problem solver who can always find the right solution to a business issue. You may receive many applications during this process, but I can guarantee you won’t find a harder worker than myself.

A management position with Acme is an exciting opportunity that will help me advance my career forward. I’ve grown over the course of my time as a manager of a small grocery chain, and I’m certain that I’m the candidate you’re looking for based on my past responsibilities. Not only did I manage large amounts of staff across the store, I was also effective at delegating tasks and leading meetings. I analyzed sales reports across product SKUs and coordinated shipping and receiving functions. I received nothing but positive feedback on my managerial style from customers and staff, which I believe proves that I’m a great leader and the best candidate for this job.

I’m excited to learn more about what the future might hold for my employment with your company. I’m enthusiastic for the chance to prove myself and hope to hear back promptly.

Best regards,

Jason Filoni

4. Update your LinkedIn profile

With 1 billion users, LinkedIn is a professional platform used by top companies for scouting and hiring talent. If you joined in the early days, it might be time for a profile update. With 87% of recruiters using LinkedIn for sourcing their candidates, it’s definitely worth the effort to get your information current.

Social media pages like LinkedIn can be optimized just like a cover letter and resume. Intentionally setting up your profile for success will help you stand out, build your network, and possibly connect you to recruiters for opportunities. Here are a few ways to make the most of your LinkedIn profile:

• First impressions: A professional headshot is the standard for a LinkedIn profile picture. Putting a face to your name helps people connect with you online. Use a background photo, too — a creative way to add a little personality and make an impression. You can also indicate you’re open to job offers if you don’t mind making this information public.
• Descriptions: Utilize the headline to grab attention and be found. Your headline defaults to your current job title, but edit this to reflect all the titles you are aiming for and also have a value statement. Your About section provides the opportunity to describe your career purpose, skills, and achievements in a summary. These spaces provide a way to market yourself, share your story, and tell people why your skills matter.
• Connections: Take advantage of LinkedIn by finding people already in your network to make connections on the platform. Use the search feature to find people you would like to contact and work toward connecting with. Get to know potential future employers and coworkers through their profiles and see if you have any mutual connections. You can also search for alumni groups for any schools you’ve attended to quickly build up your network. Joining Groups is another way to expand your network and build connections.
• Showcase: Highlight your knowledge and ability through LinkedIn’s education and skill sections. You can add degrees, certifications, and a list of skills. With skills assessments, you can earn badges and show your proficiency with software like the Microsoft Office Suite and Adobe Suite. This increases your likelihood of getting interviewed. You can link to projects you’ve completed as well — while you can only describe what you’ve done on your resume, this feature allows you to show prospective employers your capabilities.
• Services: One of LinkedIn’s newer features is the ability to add services. This is a great option for freelancers, contractors, and small businesses. If applicable, adding a services section to your profile can increase your search ranking and let recruiters know you’re open and available for new business.
• Value: Follow, comment, and interact with the posts of companies you admire and people you’re connected to. You can also share your professional thoughts through your own content. Posting long-form articles on subjects related to your field or your dream job is a great way to gauge and monitor the response you receive. Engagement on LinkedIn is how you get involved and put your name out there.
• Endorsements: LinkedIn’s endorsement feature lets you give back to those in your network. Give endorsements to your connections who you feel deserve your backing. You’re likely to have the favor returned and receive your own endorsements or even recommendations, serving as personal testimonials that highlight experiences people have had working with you. Reach out to your connections and request feedback from people you’d like to see on your profile.

5. Gather your professional references

Whether or not the job you’re applying for requests references, it’s smart to have some people ready to vouch for you. There are two kinds of references that companies may require:

• Personal: This is someone who hasn’t worked with you but knows you well enough to communicate your character, goals, and values. A neighbor you often help, or someone you’ve volunteered with would be excellent options to use as a personal reference.
• Professional: This can be a former colleague or manager you interacted with on a regular basis who can speak to your work ethic, performance, and abilities.

Most companies will request professional references because they tend to be less biased and provide helpful insight into how you are perceived as someone at work. Contact your potential references to ask if you can use them in this context. This also lets you share more details about your career background and the job opportunity, making them more informed and effective as references. Secure your contacts as soon as you can in the job-hunting process so they’re ready to go at a moment’s notice. You may even need recommendation letters as a form of reference, so give your contacts enough notice to write up something great for you.

6. Scrub your social media accounts

Employers have realized they can get a glimpse into the lives of their candidates through personal social media pages — 70% of employers believe they should screen social media accounts of candidates . For most employers, this includes LinkedIn, which is a good thing, but also X, formerly Twitter, and Facebook for the most part.

Go through each of your accounts and decide if you need to make them private or not. You can also hide or archive individual posts and pictures you’d rather not have your employer see. If there are old or one-off accounts you created floating around the internet, it might be a good idea to delete those you’re no longer using.

You can even take it a step further and optimize your social media pages. Curate your public profiles to match how you want to be perceived by prospective employers and colleagues in your field. Choose the words of your bio wisely and show you can present yourself in a professional way. Follow and interact with the companies and people who either have your dream job already or work for the company you want to get hired by. Any social media platform can be used to build your network.

Scouring job boards, networking, and creating resumes is a lot of work. It seems like once you secure an interview the hard part is over, but a complex and crucial component of landing that dream job has just begun. You may even go through multiple stages of interviews before the process is complete. In the final sections of this guide, we’ll go over how to prepare for an interview, what to do on the day of, and how to follow up with the hiring team.

Prepping for your interview

Do your homework. If you’re selected for an interview, learn the description of the role inside and out. Confidently speak to every aspect of what the job requires. Know the company’s mission and values and share why they matter to you. Research the company’s history and current leadership. Read up on any recent events or announcements through its social media presence or the news.

Studying the company’s products, services, clients, and such is all part of the preparation process. Learn about the specific department you would be working for and why this role exists. You may even want to look up the interviewer on the company website and LinkedIn to gain some insight about its background. Resources such as Glassdoor may offer insights from employees.

Practice your interview answers. You’ve likely interviewed for another job before, so you understand what kinds of questions will be asked. Indeed gives some examples of the most commonly asked questions and sample answers in a recent article — think about any other questions that may come up, write down your answers, and practice speaking them aloud.

Reviewing the job description can also help you prepare for questions that may come up. For example, if the description says you must have experience working with a diverse student population, prepare to fully discuss in detail how you have previously handled such situations. Once again, you can lean into AI for some assistance by inputting the description into ChatGPT and asking for guidance on how to prepare for an interview.

Utilize your relevant experience. Your resume will likely contain some, if not all, of your relevant experience to the job, but be prepared to elaborate even further. Have additional examples ready to speak about successful projects, results, and creative solutions. Practice using the CAR technique — challenge, action, and result to tell your story. Think about what you did and why. Interviewers may also ask how you overcame struggles or handled a difficult situation. Prepare an example of conflict resolution or how you managed a stressful situation.

Prepare questions to ask the interviewer. Be ready with a set of questions to ask the interviewer once your interview comes to a close. This is a thoughtful gesture that shows your interest in the job and desire to learn more about it. You could ask questions about the role specifically or about the company and its practices. Evaluate if the position and culture are the right fit. Be sure to ask when you can expect to hear back from the hiring manager for the next steps.

Know where and when you’re meeting. Arriving early to an interview is one way to eliminate the stress of being punctual. If you’re meeting in person, ensure you have the address, directions, and information on parking. It’s better to sit in your car for 10 extra minutes than to rush through traffic just to arrive sweaty, out of breath, and possibly late.

If your interview is by phone or a video call, set up the space you’ll be in and ensure your equipment is working properly. Confirm with your interviewer which video call software you’ll use and have it downloaded and ready. If your interview is over video, be mindful of the background space as well as noise.

What to do the day of your interview

Dress to impress. Wearing your best business attire is the way to go for an interview, and it’s better to overdress than underdress. Jackets, button-downs, ties, slacks, skirts, and collared shirts are all great go-tos. If you’re interviewing over video chat, you still need to dress and look the part.

Bring copies of your resume. If you’re meeting in person, the hiring manager may ask for another copy of your resume. Even if they don’t ask, having a copy to leave with your interviewer is a nice way to show you came prepared. If you’re heading to a group or panel interview, make sure to bring enough copies for everyone.

Stay relaxed. Interviews can be stressful, especially if you’re being interviewed by a group rather than just one hiring manager. It’s best not to appear nervous but to avoid seeming overconfident and presumptuous. To strike the right balance, maintain positive body language, be polite, and give equal attention to everyone interviewing you. If you take notes during the interview, especially in person, ask the interviewer before you begin. Don’t get overly focused on note-taking, as it will avert your attention and gaze downward.

Watch for signs that the job or company is not right for you. Landing the interview doesn’t mean a particular company or team will be a good fit. Watch out for behavior or language that seems like it will not be a good match for your skills, interests, and values. The job description should sound the same as the one you initially read. If you’re interviewing in person, pay attention to how office staff interact with each other to get a sense of their culture in action. Other common instances that indicate the job may not be legitimate are:

• You are asked to invest your own money in the company
• You get evasive answers about salary or benefits
• You don’t meet your direct supervisor
• There is a lack of clarity about why the position you are interviewing for is currently available

Record your notes after the interview. After your interview, write notes on what was discussed if you hadn’t already. How was the interaction? Did you learn anything you’d like to remember? What was the interviewer’s name? Did you receive any instructions on the next steps? You can also use this information for your follow-up thank you note.

Following up after the interview

The hiring process can take weeks, sometimes even months, but it’s important to stay patient. One way to be proactive is by sending a thank you note the day after your interview. Keep it simple by thanking the hiring manager by name and for their time, as well as the chance to share your interest in the job. You could also share something you enjoyed about the interview. This thoughtful gesture goes a long way toward making a good first impression and landing your dream job.

To show you how to write a good post-interview thank you note , we’ve included a good and a bad example below, along with some analysis of why they do and don’t work.

Hello Robert, 

I wanted to thank you for taking the time to meet with me today. I really enjoyed the conversation and was very impressed by some of the long-term projects your team is working on. It’s very refreshing to find an organization that shares my passion for user-centered design in app development. 

I’m looking forward to learning more about the company and hearing about the next steps in the interview process. Don’t hesitate to reach out if you need any additional information. Thanks again for your time and consideration. 

Best regards, 

Elizabeth Rodriguez

I greatly enjoyed interviewing with your company. This opportunity is important to me, and I’m striving to put my best foot forward throughout this process. Having learned a great deal about the organization and the job, I would accept an offer with a salary of $60,000 to $80,000. This feels like appropriate compensation for someone with my years of experience. 

I expect to hear back soon regarding your decision and any other additional steps there are in the hiring process. Thanks again for the interview and the opportunity. 

The examples above demonstrate that tone is very important — in the bad example, you’ll notice that the interviewee comes off as presumptuous and rather rude by mentioning their salary expectations and putting pressure on the hiring manager to respond quickly. Instead, be much more positive and respectful. Remember to keep your note concise and bring up a detail that was discussed during the interview to show that you were paying careful attention.

If I see a job I am interested in, how soon should I apply? -

Right away. Online job postings receive hundreds of resumes. It is helpful to be an early applicant. However, although time is of the essence, take a moment to customize your cover letter and resume before you click that “apply” button.

Besides job boards, how else can I find opportunities? -

LinkedIn is a great place to job search and network with others. Once you are connected to others, when they post, it will show in your newsfeed. It is not uncommon for people to share with their network when their organization has a job. Additionally, people announce opportunities within their LinkedIn groups to share within their network. Other social media platforms can be used for job search and building connections. In particular, certain industries may have a strong presence and share opportunities in these spaces.

I have applied to hundreds of jobs in the past few months and have not heard back from anyone. What else can I do? -

The job search can feel frustrating. Give yourself permission to take a break. Use that time to reassess what you are looking for in a job, what type of company you want to work for, and your job search strategy. If you have been employing the open job board, plug in a job or keyword, hit search, scan results, click apply, repeat. It is time to pause. Focus on building connections and doing research to identify not only the job function but the organization that aligns with your skills, interests, and values.

What actually happens to my resume when I apply online? -

Most companies use ATS . If you have completed a job application online, you likely recall being asked many questions about your education, skills, and experience. You may not realize certain questions are designed to “knock out” candidates. What does that mean exactly? If the recruiter has assigned a significant amount of weight to a certain amount of experience in the industry, for example, “Do you have at least three years of experience in sales?”

Often, there is a radio button for yes or no and not an opportunity to qualify an answer either. Once you click “no,” you are “knocked out,” meaning disqualified. This could be a key factor in why you are not getting contacted for an interview. It is important to remember that an application is a legal document, where you sign and check the box stating you have answered honestly.

If your application makes it through to actually be scanned, that typically happens next. It is scanned, often by software that reads your resume, looking for certain words and other information. The recruiter has placed various amounts of weight on specific criteria, the more matches your resume has, the higher your score. If you have a higher score, there is a better chance of the human recruiter reviewing the resume and then reaching out. That is why the resume content and format are so important.

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Carolyn Kleiman

Professional Resume Writer

For the last 20 years, Carolyn Kleiman has helped individuals identify and achieve their career goals. Carolyn has held positions in recruiting and training and has helped countless numbers of job seekers craft high-quality resumes and cover letters, prepare for interviews, and eventually land their dream jobs! Carolyn is a Nationally Certified Counselor and a Certified Professional Resume Writer and is a member of the National Career Development Association and Professional Association of Resume Writers & Career Coaches.

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The 46 Best Cover Letter Examples: What They Got Right

Published: May 22, 2024

I’ve sent plenty of cover letters throughout my career, so I know it isn’t usually fun to write one. Fortunately, the cover letter examples I painstakingly gathered below show that it’s possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process.

I was shocked upon learning 45% of job seekers don’t include a cover letter when applying for a job. I definitely don’t recommend following the crowd on this matter because your cover letter is a chance to tell the stories your resume only outlines.

It’s an opportunity for you to highlight your creativity at the earliest stage of the recruitment process.

Are you ready to showcase your unique skills and experience? Or are you looking for more tips and cover letter inspiration?

Keep reading for 40+ cover letter examples, then check out tips for cover letter formatting and what makes a cover letter great.

Table of Contents

Customizable Cover Letter Examples

Best cover letter examples, short cover letter examples, creative cover letter examples, job cover letter examples, career cover letter examples, what is a good cover letter, what’s on a cover letter, what makes a great cover letter.

5 Free Cover Letter Templates

Five fill-in-the-blank cover letter templates to help you impress recruiters.

• Standard Cover Letter Template
• Entry-Level Cover Letter Template
• Data-Driven Cover Letter Template

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In a hurry for a cover letter example you can download and customize? Check out the ones below from HubSpot’s cover letter template kit .

1. Standard Cover Letter Example

In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."

Unhelpful Cover Letter Introduction:

"To Whom it May Concern,

I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."

Relevant Professional Experience

It can be tempting to use the same cover letter for every job. After all, it‘s about your experience, isn’t it? But it's not enough to rephrase the work history in your resume.

Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.

So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.

To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.

Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.

Helpful Cover Letter Experience:

“At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface.”

Unhelpful Cover Letter Experience:

“I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results.”

Useful Examples

To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.

Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.

Helpful Cover Letter Example:

“I lead a team of five content writers while increasing website traffic by 18% year-over-year.”

Unhelpful Cover Letter Example:

“I have a great track record of leadership and achieving fantastic results.”

Research and Company Knowledge

Hiring teams aren‘t hiring anyone with the skills to do the job. They’re hiring a person they'll work alongside at their specific company.

So, to show that you‘re not just looking for any job anywhere, share your knowledge of the company’s industry, values, and culture in your cover letter.

Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.

Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.

Helpful Cover Letter Research:

“I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot.”

Unhelpful Cover Letter Research:

“I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations.”

Clear Writing

Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.

To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.

You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.

• Guide to Becoming a Better Writer
• Tips for Simplifying Your Writing

Helpful Cover Letter Writing:

"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.

Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."

Unhelpful Cover Letter Writing:

"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.

Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."

Genuine Interest and Enthusiasm

Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.

Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.

Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:

• Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
• Choose your words carefully .
• Write in active voice.

Helpful Cover Letter Tone:

“I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization.”

Unhelpful Cover Letter Tone:

“Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting.”

Memorable Conclusion

End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.

Then, thank your reader for their time and consideration and include your contact information for easy follow-up.

To make your conclusion memorable, think about what parts of your letter you‘d most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you’re feeling stuck, this list of ways to close an email can help.

Helpful Cover Letter Conclusion:

"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.

Together, let's make a lasting impact on our planet.

[Your Name]"

Unhelpful Cover Letter Conclusion:

"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.

I’d like to add another stage to the job search: experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.

But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.

I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.

So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

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How to Start a Cover Letter: 30 Creative Opening Sentences Recruiters Will LOVE

Wondering how to start a cover letter? Traditional cover letter wisdom might tell you to begin with something like, “Dear Hiring Manager, I am writing to apply for the marketing manager position with the Thomas Company.” But we say: A cookie cutter cover letter intro feels as outdated as a Hotmail address.

A cover letter is your chance to introduce yourself to a hiring manager—who you are, what you have to offer, and why you want the job—but you have an extremely limited amount of space to do it. If you really want to get noticed, you’ve got to start right off the bat with something that grabs your reader’s attention.

What do we mean? Well, we won’t just tell you, we’ll show you. Keep reading to find tips on how to start a cover letter, along with 30 creative cover letter opening lines and sentence examples.

Still looking for that perfect next role? One of these open jobs on The Muse just might be the one »

5 tips on how to start off a cover letter

Here are a few pointers to guide you as you use our example cover letter openings—we’re getting there, we promise!—to craft your own:

1. Avoid boring or overused openers

Recruiters have read cover letters that start with lines like “I’m excited to apply for the front-end engineering position,” or “Your job posting on The Muse prompted me to…” so often they could wallpaper their homes with them. While those are OK and still acceptable, you'll have a better shot at impressing potential employers with a less cliché opening line.

2. Be lively and personable

People like reading interesting, engaging stuff—the kind that paints a picture, tells a story, and maybe even makes them smile. People like it when you’re human, genuine, and memorable. So figure out something about yourself and your background that relates to the company or position you're interested in, and use that to build a connection.

3. Show what you bring the company

You’ll get more into the details after your opening paragraph, of course. But your cover letter opener should still tell the reader, “This person can do something for us,” rather than, “This job would really help them.”

4. Stick to the point

Your opener, while creative, should still be relevant to the job. Don’t begin by highlighting an unrelated accomplishment or recounting an anecdote that never connects back to why you’re applying for the job. Part of writing an effective cover letter is curating key information that relates to that specific job opportunity and shows the reader that you're a good fit for the role.

5. Don't start with “To Whom It May Concern”

Find an alternative to “ To Whom It May Concern .” Seriously, banish those five words from your cover letter vocabulary forever. Nowadays, this phrase is seen as outdated, overused, and even rude—especially when better options exist.

30 cover letter opening sentence examples

We’ve come up with 30 creative cover letter opening sentence examples and separated them by the method they use to grab the reader’s attention. We don’t recommend copying and pasting because, well, your cover letter should be unique to your stories, background, and interests.

But you can most definitely use these examples to get inspired for your next application. (If you’re looking to see what an entire cover letter might look like, check out our article on the best cover letter examples for every type of job seeker .)

Start with passion

Employers want to hire people who care about what they’re doing. If you start your cover letter off talking about your passions and how they relate to the job, you’re telling the reader that you’ll be an engaged and motivated employee who’s likely to stick around. Plus, it’s a good way to tell the company a bit about who you are as a person right off the bat. Just be honest and realistic.

If truly loving data is wrong, I don’t want to be right. It seems like the rest of the folks at [Analytics Company] feel the same way—and that’s just one of the reasons why I think I’d be the perfect next hire for your sales team.

I’ve been giving my friends and family free style advice since I was 10, and recently decided it’s time I get paid for it. That’s why I couldn’t believe it when I found an open personal stylist position at [Company].

After about three years of trying out different roles at early-stage startups around San Francisco, watching more “ find your passion “ keynotes than I’d like to admit, and assuring my parents that, yes, I actually do have a real job, I’m starting to come to terms with the fact that I’m happiest when I’m doing two things: writing great content and getting it out into the world.

The other day, I took a career assessment , which told me I should be a maritime merchant. I’m not quite sure what that is, but it did get me thinking: A role that combines my skills in business development with my lifelong passion for the ocean would be my absolute dream. Which is how I found this role at Royal Caribbean.

As a kid, I once gave up a day of a family vacation to transport an injured lizard I found by our hotel two hours each way to the nearest animal hospital (and talked my dad into driving me pre-GPS!). When I was a bit older, I found out I could care for animals every day for a living, and I’ve been working toward that goal ever since.

I am constantly checking my LinkedIn, Facebook, Twitter, and Instagram feeds—and not because of FOMO. Because I’m someone who wholeheartedly believes in the power of sharing ideas in online communal spaces, and I’m positive that I can help spark meaningful conversations as your next social media assistant.

When I was growing up, I wanted to be one of those people who pretend to be statues on the street. Thankfully, my career goals have become a little more aspirational over the years, but I still love to draw a crowd and entertain the masses—passions that make me the perfect community manager.

Start with admiration

Companies often want to hire people who already know, love, eat, and sleep their brand. What better to kick off your cover letter than a little flattery? Of course, remember when you’re telling a company why you love it to be specific and genuine. Because while everyone likes a compliment, no one likes obvious self-serving B.S.

I pretty much spent my childhood in the cheap seats at Cubs games, snacking on popcorn and cheering on the team with my grandfather. It’s that memory that’s shaped my career—from helping to establish the sports marketing major at my university to leading a college baseball team to an undefeated season as assistant coach—and what led me to apply for this position at the Chicago Cubs.

It was Rudy, my Golden Retriever, who first inspired me to apply to your operations assistant opening—not only have we used your app to find other dogs to play with in our neighborhood, he’s really excited about the prospect of coming to work with me every day. As I learned more about how [Company] is using modern tech to help pets thrive in cities, I couldn’t help but get excited to be part of it, too.

Example 10:

When I was seven, I wanted to be the GEICO gecko when I grew up. I eventually realized that wasn’t an option, but you can imagine my excitement when I came across your events manager position, which would have me working side by side with my favorite company mascot.

Example 11:

When I attended SXSW for the first time last month, I didn’t want to leave. So I decided I shouldn’t—and immediately went to check out job openings at the company.

Example 12:

If I could make the NYC apartment rental process better for just one person, I would feel like the horrors of my recent search would all be worth it. So a customer service role at [Apartment Search Company], where I could do it every day? I can’t think of anything more fulfilling.

Example 13:

[Vacation Rental Company] is synonymous with luxury and escape, known for spaces that inspire. I’ve felt this firsthand every time I’ve stayed at one of your properties—whether I was throwing a bachelorette party or working from home in a new locale—and I would love the chance to contribute to this reputation as your destination manager.

Example 14:

I was an hour out from hosting my first big dinner party when I realized I had forgotten to pick up the white wine. In a panic, I started Googling delivery services, and that’s when I first stumbled across [Delivery Service Company]. I’ve been hooked ever since, so I couldn’t help but get excited by the idea of bringing this amazingness to nervous hosts like me as your next social media and community manager.

Example 15:

Though I’m happily employed as a marketing manager, seeing the job description for your company’s PR director position stopped me in my tracks. I’ve been wearing your glasses for many years, and have always been impressed by the way the company treats its customers, employees, and the community at large.

Example 16:

A group of us IT folks were sitting around talking about our favorite Pacific Northwest companies this morning (coincidentally, over coffee). As you might figure, Starbucks was among the first names that came up. What makes you such a standout among Seattle-based corporations? Here’s the list we compiled:

Start with accomplishments

For any given job, you’re going to be competing with a lot of other job seekers—presumably, a lot of other similarly qualified people. A great way to stand out in your cover letter is to highlight something about yourself—a character trait, an accomplishment, a really impressive skill—that’ll quickly show how you stand out.

Example 17:

My last boss once told me that my phone manner could probably defuse an international hostage situation. I’ve always had a knack for communicating with people—the easygoing and the difficult alike—and I’d love to bring that skill to your open office manager position.

Example 18:

Among my colleagues, I’m known as the one who can pick up the pieces, no matter what amount of you-know-what hits the fan. Which is why I think there’s no one better to fill this customer service leader position.

Example 19:

Last December, I ousted our company’s top salesperson from his spot—and he hasn’t seen it since. Which means, I’m ready for my next big challenge, and the sales manager role at your company is exactly what I’m looking for.

Example 20:

After spending three years managing the internal communications for a 2,000-person company, I could plan a quarterly town hall or draft an interoffice memo in my sleep. What do I want to do next? Put that experience to work as a consultant for executives looking to level up their communications strategy.

Example 21:

While you won’t find the title “community manager” listed on my resume, I’ve actually been bringing people together online and off for three years while running my own blog and series of meetups.

Example 22:

If you’re looking for someone who can follow orders and doesn’t like to rock the boat, I’m probably not the right candidate. But if you need someone who can dig into data, see what’s working (and what’s not), and challenge the status quo, let’s talk.

Example 23:

I recently relocated my family to Texas. As we neared our new home, I noticed with intrigue the many wind turbines dotting the landscape. Suddenly, it hit me: “This is the career for me.” After unloading the moving van, I promptly researched companies in this sector that may benefit most from a skilled field engineer with expert electromechanical skills. And I discovered that [Company] is where I want to be.

Example 24:

You might be wondering what a 15-year veteran of the accounting world is doing applying to an operations role at a food startup. While I agree the shift is a little strange, I know you’re looking for someone who’s equal parts foodie and financial expert, and I think that means I’m your person.

Example 25:

Over the last 10 years, I’ve built my career on one simple principle: Work smarter. I’m the person who looks for inefficient procedures, finds ways to streamline them, and consistently strives to boost the productivity of everyone around me. It’s what’s earned me three promotions in the supply chain department at my current company, and it’s what I know I can do as the new operations analyst for [Company].

Start with humor and creativity

OK, before you read any of these, we have to stamp them with a big, blaring disclaimer: Do your homework before trying anything like this—learn everything you can about the company and the hiring manager to gauge whether or not they’d appreciate some comedic relief or a bit of snark. If it seems like they would, it’s a great way to make them smile (then call you). If they don’t? Try a different approach.

Example 26:

Have you ever had your mom call five times a day asking for a status update on how your job search is going, and then sound incredulous that you haven’t made more progress since the last phone call? That’s my life right now. But I’m hoping that soon my life will revolve around being your full-time social media manager. The good news is, I bring more to the table than just an overbearing mom. Let me tell you more.

Example 27:

Thank you so much for offering me the marketing manager position at [Company]! I wholeheartedly accept. OK, I know we’re not quite there yet. But if we were, here are just a few ideas for what I would do once in the role.

Example 28:

I considered submitting my latest credit card statement as proof of just how much I love online shopping, but I thought a safer approach might be writing this cover letter and describing all the reasons I’m the one who can take [E-Commerce Company]’s business to the next level.

Example 29:

I never thought that accidentally dropping my iPhone out of a second story window would change my life (it’s a funny story—ask me about it). But thanks to my misfortune, I discovered [Phone Repair Company]—and found my dream job as an expansion associate.

Example 30:

If we were playing “Two Truths and a Lie,” I’d say: I’ve exceeded my sales quotas by at least 20% every quarter this year, I once won an international pie-eating contest, and I have an amazing job at [Company]. The last, of course, is the lie. For now.

Frequently asked questions

How do you start off a cover letter.

When unsure how to open a cover letter, a good rule of thumb is to steer clear of clichés or overused opening lines. Instead, start by highlighting a passion or accomplishment relevant to the company or role you're applying for. You could also mention something about the company that caught your attention. Get creative, but keep it professional and make sure your narrative makes sense in that context.

How to start a cover letter greeting?

Try to find the hiring manager's name on LinkedIn or the company's website and address them directly, like “Dear Jane Doe”. If you can't find their name, “Dear Hiring Manager” is a good alternative. Avoid using “To Whom It May Concern” as it sounds outdated and impersonal.

How do I introduce myself in a cover letter?

Introducing yourself in a cover letter is straightforward: just share a bit about yourself. For example, “I'm a copywriter with seven years of experience in online content writing. At least officially. Since my first year of college I've been working on personal projects and keeping a track record of my accomplishments throughout the years.” No need to repeat your name since it's already in your contact information at the beginning of the letter.

How to start a cover letter without a name?

If you don't know the name of the person receiving your cover letter, start with “Dear Hiring Manager” or similar. Other possibilities include: “Dear Hiring Team”, “To the Hiring Team”, “To the Hiring Team”, “Dear Recruiter/Recruiting Team”, or “Dear Hiring Committee” if your industry evaluates cover letters and applications through a board.

Jenny Foss , Erica Breuer , Regina Borsellino , Amanda Cardoso also contributed writing, reporting, and/or advice to this article.