best rated wig websites

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17 Underrated Sites to Browse When You’re Scared to Buy a Wig Online

Noel cymone walker.

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All products and services featured are independently chosen by editors. However, StyleCaster may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

The world of wigs is an ever-changing landscape of human hair and artificial adornments that can be worn for cosmetic, balding, or hair preservation purposes. It’s no wonder we’re constantly searching for the best online wig stores to build a collection. And today’s wigs have transformed so much that most can’t even tell the difference between an actual scalp and a wig scalp. The internet is much to blame for this with women flaunting their units on social media, serving a flawless tease and tagging their choice of wig suppliers.

With all that being said, it’s natural to think that quality wigs are easily accessible in 2023. But don’t be fooled. Note that you can’t always surf any advertised website boasting “premium wigs” and expect perfection at the drop of a click. You will be surprised at how many unwearable shags end up at your doorstep at the cost of your coin. So with that said, we decided to do the research ourselves.

“My clients would buy wigs and the hair would be of poor quality or the size wouldn’t be correct so I began creating units out of necessity,” says Porsche Waldo , celebrity hairstylist to Mary J. Blige, Chanel Iman , Tinashe and more. Porsche now has her own custom wig company, Ebony Design , where she tailors wigs to perfection to match her clients’ needs. But she also gave us a few pointers on how to shop for quality units online.

“There will be a lot of trial and error, so reviews and referrals are the way to go” says Waldo. “Besides the obvious, like customer comments, look for the option of different lace colors [if you are purchasing a lace wig]. The lace color should match your skin tone. Make sure you have the option of choosing a cap size. Your hair length should determine the cap size. For example, a short haircut would result in a small cap. When you receive the unit, check for the correct size to avoid puckering. A snug fit is ideal. And check for care instructions, like shampoo and maintenance.”

We also suggest that you inspect the inside of your wig for abnormal holes and excessive hair shedding. These are all telltale signs that your purchase just might’ve been in vain. Nevertheless, after much scouring, we did find a couple of websites to shop for quality wigs online . Below check out our picks, but always remember to probe, and take the required care of your new accessory.

Luvme Hair is known for its high quality wigs that are made out of 100 percent human hair and are actually affordable to boot. This glueless and protective wig is actually breathable so you can wear it all day long, no matter what the weather is doing outside. Before you check out, make sure to use our exclusive code “STYLE26” to save 26% off everything site-wide through December 31, 2023.

Wet And Wavy | Water Wave 4×4 Closure Lace Glueless Side Part Short Wig

This is by far one of the best online destinations for quality extensions and stylists. And now, you can also start your wig collection with something from their store.

Virgin Brazilian Deep Wave Lace Wig

This Amazon shop carries some of the best online options for wigs coated in bold colors.

Elesty Purple Wig

A top Amazon destination for pre-plucked, human hair units.

Chocolate Highlight Wig

You’ll find some of the best 360 wig options at this Amazon shop .

Body Wave Lace Front Wig

Set aside plenty of time to explore this warehouse of a website , where the style choices are never-ending, tools, and accessories never run out, and sales are a daily event.

Kinky Curly Wig

Wow african.

YouTube bloggers are constantly raving about this site’s wide range of luxe and affordable wigs, including some units directly inspired by celebs . For example, Rihanna is the muse behind this half-up, half-down style.

Rihanna Inspired Wavy #1 Jet Black

RPGshow.com took the internet by storm back in 2007 when they started facilitating collaborations with YouTube bloggers to review their wigs . So it would be no surprise if you already own one of their statement units. And if not, just know that you’re missing out on high-quality full lace and frontal lace wigs made of virgin hair, 200% hair density, in-depth wig application tutorials, and a celebrity stylist affiliation program.

Long Straight Brown Hair with Blonde Highlights Lace Front Wigs

If you’re a wig connoisseur and like to purchase more than one at a time, you might already be privy to Wigstype.com . After housing two retail locations in Brooklyn and Manhattan, the company expanded into the digital sphere, and now offers more than 10,000 products in wigs , weave, and hair styling tools for customers all over the world. Here you can find super cheap units and coupon codes that will assist you on your journey.

Mayde Beauty Wet & Wavy Wig

When your hair is so fly, it might just cause you to have a diva attitude…this is the premise behind Divaswigs.com . As a leading e-commerce website in full lace units, this website only offers 100% premium quality human hair wigs with the option to either have a full lace or 360 frontal that creates a natural flesh-like appearance.

Nina-Indian Virgin Human Hair Wig

Coco Black Hair ’s name is catchy, but what may lasso your attention more is the fact that they use raw material and unprocessed virgin hair to create all of their wigs ! So whether you go full lace, 360 lace, frontal or weft wig, just know that your hair quality will up the ante and be sourced from the best raw virgin suppliers around the world.

Italian Yaki 360 Frontal Wig

Elevate styles.

As one of the first e-commerce wig sites to launch in 2010, elevatestyles.com has kept its quality hair reputation up to par over the years, and still offers some of the best-styled wigs in synthetic, blended, and human hair options.

Sensationnel What Lace Human Hair Blended Center Part Lace Wig

Latched + hooked.

This company , founded by beauty vet Tiffini Gatlin, is the original destination for high-quality, pre-curled, and looped synthetic wigs and extensions that look so real, everyone will be asking for your hair routine. The prices aren’t cheap, but given the care put into each one and their lasting power, I’d say one (or three) is worth the investment.

The Everyday Wig

Hair stop & shop.

From lace wigs to half wigs to virgin hair extensions, this one-stop-shop stays on top of the latest natural hair trends, offering a plethora of options for each one. For example, you can snag a few bundles of handmade passion twists , the latest protective style to take over IG feeds everywhere.

Harlem 125 Go Go Collection Wig

Big chop hair.

This Black woman-owned brand is co-signed by a slew of our favorite influencers, thanks to its ultra-realistic textures and natural parts that blend seamlessly into natural strands.

Corkscrew Curl Wig

My first wig.

The name says it all. This site is a must-have resource for anyone who is trying out a wig for the first time. In addition to a fleet of versatile styles to choose from, there’s also tutorials that beginners can watch and master from home.

Malaysian Asymmetrical Bob Wig

This website offers to bleach the knots in lace front wigs so your parts look even more natural. You also get to customize your wig by choosing the cap construction, cap size, hair density and whether you want a removable elastic band for secure placement.

Tight Curl Indian Remy Bob

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11 Places to Buy Good Wigs Online

All products are independently selected by our editors. If you buy something, we may earn an affiliate commission.

Buying wigs online can feel a bit like the Wild West sometimes. First, you have to figure out what you want from the wide array of shades, cuts , and styles that exist. Then, you have to navigate the overwhelming amount of wig brands to ensure you can get the unit you want. But this list of online wig retailers can help make the process easier. 

The biggest downside to virtual wig shopping is that you can't touch or see the hair to check the quality or style for yourself. To remedy this, Alabama-based hairstylist Tamika Gibson recommends doing a bit of research and looking at any online reviews about the units you're interested in. "Everything from the quality of the lace to the type of hair and density should be mentioned in the description," she shares. "So, if you know the things you're looking for — i.e. human hair, density, etc. — this will make shopping a lot easier." The more specific you are, the easier it will be to narrow down your search. 

She also warns against prices that seem too low for the quality of hair advertised. "Prices that seem too good to be true need to be researched heavily," she shares. "There are a lot of wigs that claim to be made with human hair that are actually made with a blend [which includes] synthetic hair, which can often result in a lower price." 

Once you've done all the necessary research, another important thing to keep in mind is the wig's cap size. It should fit the circumference of your head — you'll want to have that measurement to ensure that whichever wig you buy is in the size you need, according to Gibson. 

Ready to shop? Start here. We've rounded up some of the best wig retailers and brands you can find online, whether you're looking to buy a wig with synthetic or human hair. 

Sam's Beauty

Sam's Beauty carries a number of popular brands like Outre and Bobbi Boss. It's a great site to look for synthetic units in particular, but there are a few human hair choices available, too. Bottom line: they have a wide variety of options, so you're sure to find what you're looking for. If you're stuck on where to start, Gibson recommends Outre's Soft & Natural Synthetic Lace-Front Wig in Neesha 202 (shown above) because it's super affordable and has a lace-front to boot. 

Bobbi Boss  

The synthetic wig world has evolved immensely in the past few years, offering more realistic-looking lace frontals and colorful units, and Bobbi Boss is the brand that's got 'em. You can find units in practically all lengths, textures, and colors from the brand, like this "Yara" unit, available in blue, purple, and black shades. They even have wigs crafted to look like protective styles.

Mayvenn Hair

If you're looking for virgin human hair textures available in 1B (a natural brown hue) or blonde colors, then Mayvenn Hair is for you. The brand's wigs are available in a variety of textures (kinky straight, straight, body wave, and more), in lengths ranging from 16 to 24 inches. Prices start at $160 and go all the way to $320, depending on the texture and length of the unit. The Black-owned hair brand also sells bundles, frontals, and closures, in addition to offering styling services, so that customers don't have to worry about installing the units themselves. 

If you're a wig devotee, then you've probably heard about RPG Show, which is known for its lace frontals and closures made with human hair. Hairstylist Kahh Spence , who has worked with the brand in the past, says that it's one of his go-to sources to get wigs for his clients like Kehlani and Jhene Aiko.  "I love RPG Show because they're a blend of affordability with luxuriousness," he shares. "The quality of the lace is unmatched in comparison to many other companies on the market." 

On the site, you can find headband, U-part, and lace-front wigs starting at $319 in straight, curly, kinky straight, or wavy textures. The brand has a selection of what it calls " fitness wigs ", which are basically headband wigs that are designed to be worn while you work out. They're comfortable and breathable so you can sweat without worrying about your lace lifting. There's also a range of colors you can choose from whether you want more natural hues like the brown Kinky Straight Natural Hair (shown above) or something more comfortable like the burgundy ombré Glamorous Wine unit. 

Kendra's Boutique

Prepare to pay a pretty penny for a wig from Kendra's Boutique. Even the cheapest ones will set you back at least $540 and some of the most expensive units can cost you over $1300. But Gibson recommends the retailer because of the "good hair quality, longevity, and high-quality lace" options it offers. Some of these units are even glueless, so you don't have to worry about the hassle of trying to glue them in place.

The lace frontals are available in straight and curly textures, mostly in the color 1B, as well as a range of lengths up to 40 inches. Because they are made from human hair, you can change the color with dye, and with the proper care, you can also maintain the hair's health and quality. But if bleaching the hair is too much of a hassle, you can opt for the Platinum Blonde Straight Full Lace Wig .

XOXO Virgin Hair

Shop Virgin XOXO is known for selling bundles and frontals, but the brand also offers wigs as well. Currently, there are three styles available in straight, loose wave, and deep wave textures. Each wig has a 13 x 6 lace frontal so that you can have all the parting space you desire. The hairlines come pre-plucked to make installation easier, and since they are made of human hair, you can bleach and dye as you please. The units are available in short bobs starting at 10 inches or super long hair with the max length of 28 inches.

True Indian Hair  

Spence recommends Black-owned brand True Indian Hair, especially if you're looking to reuse or color your unit. He says the wigs are a great investment, and the word investment is key, because they are pricey. The cheapest offerings are silk-top closures which can range from $200 to $250. If you're looking for a lace-front, prepare to spend at least $350 for the shorter bobs, which start at 10 inches and as much as $1350 for lengths up to 30 inches. There are also six different textures available: straight, kinky straight, wavy, and curly options, which can be constructed into lace frontals or glueless units. 

Hair So Fab  

Black-owned brand Hair So Fab has a selection of units available in brown, black, and blonde shades. You can choose between short 10-inch bobs that start at $130 or embrace all the inches with a 28-inch wig that can cost $700. Since these human hair wigs are largely available in natural shades, you can dye them to your heart's content or you can try one of the brand's customized shades like the chocolate brown Stassi Bob with caramel chunky highlights. 

In addition to the usual black, brown, and blonde lace frontals, Wig Dealer offers a few red options as well. There's the Red Colored Exotic Curly Kelly Bob (deep burgundy unit with 3B curls), the Burgundy Bang Lace Frontal Wig (a bright red wig with lengthy fringe), and other red and burgundy wigs in straight and wavy textures. They even offer protective style lace-fronts for those who just don't want to sit for hours getting faux locs or box braids, and they look so damn realistic. 

NYCE Hair  

NYCE Hair gets a recommendation from Atlanta-based hairstylist Tevin Washington, who has used the brand a few times for his clients. Of course, the brand's got you covered with natural-colored wigs available in brown, black, and blonde hues. These lace frontals and closures are mostly available in curly, straight, and wavy textures that can be dyed or heat styled to your liking.  It also has a selection of more colorful shades like the pink reverse ombre SZA wig, which — you guessed it — was worn by SZA herself and colored by Washington, who recommends the brand. 

Outre has several collections of wigs to cater to your different needs, whether you're looking for a lace-front, headband wig, or a voluminous curly unit. You can find highlighted, ombré, or vibrant units in human hair, human hair blends, or synthetic hair at some of the lowest price points. For example, there's the Outre Perfect Hairline Synthetic Lace Front Wig named Martina that's lightly layered and straight with a five-inch part and lace-front that retails for $40 — a solid choice indeed.

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The Best Wig Stores

The 10 best wig stores.

• Best Wig Outlet
• Beauty Trends
• Paula Young

Where Can You Buy the Best Wigs Online?

Wigs have been an integral part of human culture for centuries, serving a variety of purposes ranging from fashion to medical needs. In recent years, wigs have gained popularity and become more accessible to a broader audience.

Why are you shopping for a wig? Most people think of hair loss and other medical reasons for wearing one. You could be looking to regain some self-esteem after undergoing chemotherapy or discovering that you suffer from alopecia. You're not alone. Millions of people every year buy a wig exactly for this reason, and there's nothing wrong with wanting to look a certain way.

Thursday, November 21st

2024 Wig Store Reviews

• 1,100+ wigs for women, 24 for men, 18 for kids
• Fiber options include synthetic, heat-friendly synthetic, human hair, and human/synthetic blend
• Prices range from $22.99 to $4,550+
• Free shipping on orders over $150
• Price match guarantee
• 30-day return policy with no restocking fees
• Over 5,000 five-star reviews

Wigs would love to be the ultimate destination for all your wig needs. With over 25 years of making wig dreams come true, this Dallas-based company knows a thing or two about delivering top-notch products. From human hair wigs to toppers, extensions, and accessories, Wigs has got it all. And guess what? They even own Wig Outlet and Extensions - talk about wig experts .

Expert help in choosing your wig

Wigs wants to make sure your wig shopping experience is as smooth as can be. They've got tons of buying guides to lead you on your way, step-by-step. Want to know how to rock that wig with style and finesse? They've got how-to videos for that too. Whether you're a pro or a newbie, Wigs is here to make sure you get it right. And if that's still not enough, the Wigs team encourages you to reach out to their experts Monday through Friday through their toll-free number.

Easy-to-shop inventory

When you visit this wig store, you'll discover over 1,100 wigs waiting just for you, in all shapes and sizes (including two dozen options for men and 18 for kids). Human hair wigs? Check. Synthetics and human/synthetic blends? Double check. This is also one of the easiest-to-shop wig stores in our review, with numerous filters (like texture, cap design or size, density, and so on) that save you the time of having to browse through every single option in the inventory.

Check out what other wig-wearers have to say

Another big plus of shopping at Wigs are the customer reviews on individual hairpieces. Many competitors have thousands of wigs and no user feedback, but this wig superstore has ratings on almost every single one they sell. For example, the Ignite Synthetic Lace Front Wig by Jon Renau had almost 550 reviews at the time of this evaluation (averaging an impressive average of 4.5/5 stars) and with plenty of helpful comments and user-submitted photos. No trickery here.

Price matching available

Prices range from a budget-friendly $22.99 to a hair-raising $4,550+ for the creme de la creme of wigs. But here's the best part: if you find a wig they carry at a lower price with a rival store, Wigs will wave their magic wand and match that price.

30-day returns, no restocking fees

How about returns? Wigs gives you a generous 30 days to send your wig back, with no restocking fees to ruin your day. There aren't any return shipping fees either, but you're welcome to use their prepaid shipping label (and have $10.95 deducted from your refund).

Best all-around choice for among wig stores

Wigs has earned its thousands of five-star customer ratings and proven its worth to wig enthusiasts worldwide. With their excellent selection, generous and customer-forward policies (like price matching and 30-day returns with no restocking fees), and wallet-friendly prices, Wigs is the real deal. Don't miss this chance to dazzle in the perfect wig - head over to Wigs and let the fun begin.

• Over 1,000 wigs to choose from
• Prices are 30-70% off retail
• Free shipping on orders over $149
• 30-day return policy; discontinued and final sale items excluded
• Over 500 five-star reviews

Established in 2018, Wig Outlet is proudly owned by the appropriately-named parent company Wigs ( our #1 wig store in our review, by the way ), ensuring customers have access to top-quality brands like Jon Renau, Ellen Willie, Luxhair, Raquel Welch, and many more - at discounts of 30-70% off retail prices. Who doesn't love a good deal?!

4 kinds of discounted wigs

What sets Wig Outlet apart is its commitment to offering customers unbeatable value through their discounted wig selection. Each item falls into one of four categories: Overstock, featuring surplus items from manufacturers or their main Wigs website itself; Discontinued, offering new products or colors no longer produced by manufacturers; Open Box, which may have slight imperfections but have undergone Wig Outlet's stringent quality control process and comes backed by their guarantee; and Closeout/Clearance, showcasing items popular in previous years that are ready to be cleared from their inventory.

1,000+ wigs from $20 to $3,000

The variety of wigs available at Wig Outlet seems endless, catering to everyone regardless of age or gender. Customers can conveniently shop the inventory of more than 1,000 hairpieces by wig fiber, color, hairstyle, length, and more. The best part? Every single wig is on sale, allowing you to save hundreds, or even thousands, of dollars compared to other retailers. Whether you seek the elegance of human hair wigs or the versatility of synthetic ones, Wig Outlet's prices are a dream, with human hair wigs typically ranging from $40 to $3,000, and synthetic wigs priced between $20 and $500.

Check out the angles

At the time of this review, Wig Outlet's best-selling hairpiece was the Voltage synthetic, priced at $93.99 and with nearly 200 customer ratings. Like every other option sold here, this wig comes with plenty of details, color options, and photo angles. And don't forget the videos and the customer-submitted photos too.

30-day returns

What if you get a wig you don't like? Don't stress. Wig Outlet gives you 30 days from the date your wig was delivered to make a return. There are no restocking fees deducted from your refund, either. Just be aware that any wigs that were marked as "discontinued” or "final” sale will be ineligible for a return and refund, and the same goes for any wigs that you've damaged, worn, or altered in any way.

Low price, high quality

Sometimes when you think "outlet”, you picture poor quality and bad customer service - but that's definitely not the case here. Over 5,000 customers have given their Wig Outlet experience a five-star rating, praising the fit and comfort of the wigs, the generosity of the return policy (especially the lack of a restocking fee), and the quick response to customer questions.

Best wig shop if you're on a budget

The only thing stopping Wig Outlet from earning our top spot is the fact that it IS an outlet store - so if you're looking for the most cutting-edge, on-trend hairpieces around, you're not as likely to find it here ( fortunately, Wig Outlet's sister store, our highest-rated wig shop, has you covered ). Other than that, this is the perfect place to shop if you want a high-quality wig that's backed by an excellent return policy and fantastic customer support - and at a fraction of the price you'd pay elsewhere.

• About 1,000 wigs to choose from
• Prices range from $30 to $4,488
• 30-day refund policy/90-day exchange policy on Cardani and Headcovers' brand items
• 5-day window to request return/exchange on all other wig brands
• "A+” rated and accredited by the BBB
• Over 150,000 five-star reviews

As the creator of the original and only authentic "Headcovers," this company pioneered the first line of fashionable hats and wigs for chemo patients over 23 years ago. It was founded by Carol Galland, a breast cancer survivor, and her daughter, Danielle. This wig store was the first online retailer dedicated to head covering options during cancer treatments, and their original designs have set the standard. Their mission is to provide comfort through compassionate service, enlighten customers with information, and empower them to feel like themselves, even with hair loss stemming from cancer, alopecia, or any other cause.

Easy to find the wigs you want

You'll have about 1,000 wigs to consider when you shop at Headcovers. While you could browse all of them outright - the product images make it easy to see what colors are available, how many shoppers have rated it, and how much you'll pay below the original retail price - it'll be a lot easier if you use the filters to sift through the options. Those include wig type, length, material, texture, cap type, wig style, size, coverage, brand, color family, and price. So, whatever characteristics matter most to you, there's probably a filter to match.

Making hat hair look good

One of the most popular wigs sold by Headcovers isn't actually a wig at all. The Cardani Classic Bob Baseball Hat with Hair is the perfect choice when it's just too hot for a traditional hairpiece and you want to rock a casual look: throw on your cap and head out the door with a cute bob haircut in any one of over two dozen color choices. This hat-and-hair combo earned a 4.8 average rating, and the customer reviews with photos show lots of ladies looking fun and feminine, loving their no-effort look. And did we mention that it's only $95?

Wide selection of wig styles

But yes, you also have access to all types of traditional wigs here, both synthetic and human hair. Prices range from $30 to $4,488, and if your order is over $75, you may qualify for free shipping.

Customers feel loved and supported here

Headcovers has the absolute best reputation of any wig store on our list. Not only did they earn a perfect "A+” and accreditation from the Better Business Bureau, but this shop also has gotten over 150,000 ( yes, you read that right ) five-star reviews from customers who can't say enough good things about the experience of getting a wig here. People sing the praises of Headcovers for offering high-quality hairpieces and other head coverings, and also for the way their customer service team infuses every interaction with kindness and compassion. More than one shopper mentioned getting a note of support with one of their packages, a magnet with an inspirational message, and so on. If you're shopping for a wig for reasons that have you feeling a little (or a lot) sad, this is a company that will see you as more than just another person placing an order, and we love that.

Not so generous when it comes to returns

However, Headcovers isn't quite as generous as other wig stores when it comes to returns and exchanges. If you're buying a Headcovers-branded item or a Cardani product (like that baseball cap), you've got a very generous 30-day window to get a refund or 90 days to make an exchange. Unfortunately, all other wigs only have a 5-day window to request an RMA, and your return package must be postmarked within 3 days of that RMA's date. Unless you request a store credit, you should expect a restocking fee of $10 or 20%, whichever is greater. That's a little disappointing compared with our top wig shops that don't charge restocking fees and that give you 30 days to make a return - often on the same wig brands carried by Headcovers. In other words, that's the store's policy and not regulated by the manufacturer.

No wigs for men or kids

The only other reason Headcovers doesn't earn a perfect score from us is the fact that there are seemingly no options for men or children, and that much of their focus seems to be on women facing hair loss due to cancer. They certainly don't exclude other types of hair loss, but the site might not feel as suitable if you're shopping for a wig strictly for fashion purposes either.

A wig store we recommend

Headcovers is really easy to recommend as a wig store. You'll find plenty of wigs to choose from (if you're a woman, that is), compassionate customer service, and lots of encouragement if you're wig shopping due to hair loss. Even the downsides we found here are really slight, and who can argue with thousands and thousands of customers who give this wig store a perfect score? Not us. Put Headcovers on your list of wig shops to consider the next time you need a new hairpiece.

• About 2,700 wigs to choose from, both synthetic and human hair
• Prices range from $10 (costume) to $4,500+ (Remy human hair)
• 7-day return window, RMA required
• Thousands of five-star reviews
• Customer service available via phone during regular business hours
• "A+” rated by the BBB

For more than 20 years, California-based Best Wig Outlet has been offering wigs, hair extensions, hair pieces, wiglets, and costume wigs at discounts of up to 85% off the regular retail price. You'll find options from well-known brands like Jon Renau, Envy by Alan Eaton, Estetica, Noriko, and more.

Store is hassle-free to shop

Best Wig Outlet is super-easy to shop, whether you're looking for a wig for a man, woman, or child. You can either choose one of those categories or go to the general Wigs page and use filters to sort through the options. We appreciate that it let us shop by cap size, hair type, wig length, texture, construction, and hair style, in addition to all of the brands in the inventory. If you've got a specific idea of the perfect wig, Best Wig Outlet makes it a breeze to only see products that match.

Prices and inventory are competitive

Prices here definitely run the gamut. On the low end, you'll pay under $20 for a costume wig or for a few basic synthetic styles. On the other end of the spectrum, expect to pay $4,000+ for Best Wig Outlet's most dramatic Blake-Lite Remy Human Hair Wigs by Jon Renau. Whatever you've got in mind style- or budget-wise, you'll have options here. And, as long as your order is over $150, you'll get free shipping.

No shortage of info on each wig

When you've selected a wig you like, you'll be able to see plenty of information, including multiple photo angles to see how it looks from the front, side, and back. Color choices are readily available, as well as a description that includes hair length in different places (bangs, sides, crown, nape) and how much the wig weighs.

Get live help from customer support

One way Best Wig Outlet stands out above some of the wig shops we reviewed is their customer service: you can reach their experts from 8A-5P (Pacific Time) Monday through Friday at their toll-free number, or try using the live chat if you need instant answers. Their team is happy to make recommendations if you need some guidance for wig style or fit. You can also use the Buyer's Handbook link at the bottom of the site if you'd rather take a more DIY approach, for everything from styling tips to how-tos for choosing the right wig for your needs.

Strict when it comes to returns

How about returns? The policy at Best Wig Outlet is a little strict: you've only got 7 days from the date you receive your order to request a Return Merchandise Authorization, and your return has to be in the original packaging postmarked within 5 days of getting the RMA. Plus, the fine print says that you can't even have tried on your wig if you want it to be refundable. And, if the box is damaged, the return is late, or any of the original packaging is missing, you'll be charged a fee of up to 75% of the purchase price. Not exactly the most customer-friendly wig store we've ever seen.

Mostly positive reviews

Best Wig Outlet's reputation is a little mixed. On the one hand, the Better Business Bureau gives this wig store an "A+” rating, and there were only four complaints filed there over the last three years. And, on several third-party sites, we found thousands of five-star reviews for this retailer, with happy customers saying that the wigs looked and fit exactly like they'd hoped. Of course, no wig shop is ever going to hit the mark 100% of the time, and some customers complained that what they got isn't what they were expecting: it didn't fit as well as other retailers' wigs did in the same size, and we spotted frequent mentions of not being able to get a refund.

Good option for wig-shopping

Overall, this store is a solid choice for buying a wig. Best Wig Outlet offers lots of help to both experienced and novice wig-shoppers, their prices are on par with rival retailers, and their selection is ample and easy to shop. We're not completely thrilled with this store's somewhat stingy return policy (and the corresponding shopper complaints), but that shouldn't stop you from giving Best Wig Outlet a try if you find the hairpiece you want in their inventory.

• 3 overall wig styles to choose from, customizable by length and color
• About a dozen choices for extensions and toppers
• Prices start at $200 for extensions and $1,100 for wigs
• 30-day, "We're Not Happy Till You Are” return policy
• In-house wig repair service

Fortune, located in Brooklyn, New York, has been bringing the magic of human hair wigs, toppers, integrations, extensions, and accessories to wig enthusiasts since 1998. As a family-run business, Fortune aims to revolutionize wig shopping with a seamless online experience. Their wigs are crafted from exquisite Remy hair sourced from a special region on the North-Eastern border of China, ensuring top-notch quality.

Only 3 human-hair wigs to consider, plus extensions and toppers

You're not going to have a hard time shopping the wig inventory here - because it's limited to just three wig styles, about a dozen extensions, and a small number of toppers. With respect strictly to wigs, you can choose the Mazali Gold French Silk Top, Lace Top, or Band Fall, with starting prices ranging from $1,100 to $1,350 respectively. All you have to do is choose your length (from 12” to 20”), preferred color, and size.

Get any help you need

Not sure on any of those details? No problem. Fortune helpful gives you tools right there to help you get the perfect color, length, or overall wig size. Because this wig specialist is located in New York (with an office in New Jersey too), you can also reach out via toll-free number and ask any questions you have prior to making your purchase. You won't find that with many rival wig stores on our list.

30-day satisfaction guarantee

Fortune gives you a full 30 days to decide if you want to return your wig. They call it their "We're Not Happy Till You Are” policy, and we're here for that. But, keep in mind that your wig or extension has to be in unused condition: you can't have it styled, cut, or altered in any way if you want to qualify for a refund.

Wigs last up to 3 years

But, let's say you absolutely love your Fortune wig. How long will it last? The longevity of these wigs can reach up to three years, depending on factors like wear frequency, sun exposure, and proper care. Taking good care of your wig and extensions is vital, so be sure to check out their tips for buying, washing, and brushing to maintain their beauty.

In-house repair shop

And, if you happen to have a little mishap, not to worry: this is the only wig store in our review that also has a custom repair shop. Simply upload pictures and/or videos of the damage and briefly describe the repair, and Fortune's experts will respond with a price estimate for the fix.

Excellent reputation

As for their reputation, Fortune doesn't have a Better Business Bureau rating, but online customers have shared their experiences. Most are thrilled with this wig store's natural-looking wigs, comfortable wear, and delightful customer service. And, to see for yourself, just look at the user-posted photos on the wigs and hair extensions you're considering: we love seeing how the wigs get styled and personalized, and it's amazing how natural they look. We couldn't believe they were actually wigs and not each woman's own hair.

Limited selection but exceptional quality and service

The only reason we've moved Fortune down a bit in our rankings is because of the overall lack of inventory: you've got to have a really particular wig in mind (namely, at least 12” long, 100% human hair, and a budget over $1,000) in order for Fortune to be the right fit for you, and that's going to leave a lot of shoppers out of luck here. On the other hand, if that's exactly the type of wig you want, Fortune is going to exceed your expectations.

• About 200 synthetic and real human hair wigs to choose from
• Prices range from $19.99 to $2,350
• Free shipping on orders over $59 with code FREESHIP
• One-time exchange or return within 10 business days, 20% restocking fee

Beauty Trends has been in the wig business for more than three decades, offering not only wigs but also hairpieces, makeup, shampoo/conditioner, combs and brushes, and other accessories. They have a somewhat small collection of over 200 wigs primarily for women, though there are a very small number of wigs for men as well.

No problem shopping here

Navigating the Beauty Trends website is a breeze, and you can easily find the wig you're looking for along with all the necessary details before making a purchase. Narrow down your options by color group, size (including some that would be suitable for children), fiber (synthetic or human hair), texture, price range, or preferred brands. There are about 18 brands in the Beauty Trends inventory, including well-known names like Noriko and Rene of Paris.

Lots of details, not many customer reviews

The product listings feature pictures of real people wearing the wigs, providing a better idea of how they will look. While most Beauty Trends wigs don't have reviews yet, customers can post their opinions and we hope to see more shopper feedback on individual wigs here in the future. Still, even without customer comments, it's easy to get all of the information you could possibly need: the wigs' descriptions are extensive, and you'll even have all of the lengths at the wigs' crown, side, nape, and bangs.

Wigs are lower-priced than at rival stores

Prices here tend to be a little more affordable than some of Beauty Trends' rivals in the wig industry, ranging from $19.99 to a basic short-hair synthetic wig, up to a long, human-hair wig by Jon Renau for just over $2,300. You'll also get free shipping if your order is over $59; just remember to enter the code "FREESHIP” to qualify. Be aware that most wigs sold by this store are drop shipped: they aren't in the retailer's physical inventory, which means you should expect a delivery timeframe within 7-10 business days (unless the listing specifies otherwise).

Restocking fees will get you on returns

We don't really love the return and exchange policy at this wig store, to be honest. Beauty Trends allows for one-time exchanges, but they must be received within 10 business days of delivery and are subject to a steep 20% restocking fee. The same timeframe and restocking fee applies to returned items.

Decent track record of customer satisfaction

Beauty Trends has a somewhat "meh” rating of "B-” from the Better Business Bureau - but that's only because the wig store didn't respond to one of the three complaints filed over the last three years (which isn't a big deal, honestly). Other than that, shopper feedback for this wig store is really positive overall, with lots of customers saying that this is the only retailer they trust to have consistent quality, on-time shipping, and solid customer service when needed.

Not a bad option to buy your next wig

All things considered, Beauty Trends has slipped a little in our rankings. The selection of wigs has gotten smaller over the years, and it definitely doesn't hold a candle to rival wig stores whose inventory is in the thousands. The return policy isn't the most customer-centered either. But, there are hundreds of shoppers (mostly ladies) who have used Beauty Trends for years and love the overall experience of buying a wig here. Keep this retailer in mind as a backup - because we recommend checking out the wig shops with bigger inventories (and friendlier returns) first.

• Nearly 3,000 wigs to choose from, including 20 for men and 10 for children
• Synthetic and human hair wigs available
• Prices range from $17 to $4,493
• Free USPS Priority Shipping on orders over $50 with code WESHIP
• Optional $24.99 annual Wigscription fee for free shipping and returns
• Customer service available by phone
• 14-business-day return policy with 15% restocking fee

For about two decades Vogue Wigs has offered a range of hairpieces that include costume wigs, hair extensions, accessories, and yes, your standard synthetic and human hair wigs. The company is based in California and offers customer support via toll-free number if you have any questions when buying your perfect wig.

3,000+ wigs - if they're in stock

At first glance, the selection at Vogue Wigs is extensive, with almost 3,000 wigs featured in their inventory. However, "inventory” is a key word here: when we went to sort the wigs from lowest price to highest, we found page after page of options that were marked as "out of stock”. Finally, on page five, we found some basic wigs for just $17; flipping it around to see the highest-priced wigs at Vogue, we spotted the Blake Lite Human Hair Wig by Jon Renau. Priced at $4,493.10, it was a little less expensive than what we found at rival wig stores.

Consider Wigscription if you buy regularly

And, if you use the code WESHIP, you can get free USPS Priority Shipping on orders over $50 here. But there's another option: you can pay $24.99 a year for Vogue Wigs' Wigscription program, and it'll get you free shipping on every order and free shipping on any returns or exchanges. We're not sure that's a great deal for most customers, but if you're a frequent buyer of wigs and you like what Vogue Wigs has to offer, give it a thought before you place your first order.

Filters make shopping easy

Vogue Wigs is pretty intuitive to shop. You can jump right to a particular category, like African American or Ultra Petite, go with a brand you know and love, or go by texture or length. Alternately, you can use the filters to sort out every wig in the inventory and only have to sift through the ones that match what you've pictured for your next hairpiece. FYI, Vogue Wigs has about 20 options for men and 10 for children, in addition to the thousands for women.

Helpful details and photos

When you've reached your results list, it's easy to see at a glance if each wig comes in multiple colors and how many shoppers have left reviews. There aren't a ton of wigs with customer ratings, though, and most of the styles that do have them only got feedback from a dozen reviewers or fewer. But, one of the most versatile wigs we spotted in the inventory here is the Bennett Lace Front Wig by Tony of Beverly, with 24 ratings and nearly 50 different color choices. Vogue Wigs does a good job of showing lots of different photo angles for each hairpiece, plus a short video displaying the wig on a mannequin and how it looks once it's been applied.

Retailer left customers hanging

Unfortunately, Vogue Wigs has taken a sharp dive in our rankings since our last evaluation, going from a first-place finish to a "below average” rating. Why? Recent customer complaints filed with the Better Business Bureau have gone unanswered, and almost all of them are from shoppers who were promised a refund and never got it. That's one thing if you're buying an inexpensive synthetic wig just for fun, but totally unacceptable when you've invested a thousand dollars or more in your new look. There are quite a few five-star reviews left for Vogue Wigs through the store's Google listing, so all is not totally lost here, but we just can't get past the company failing to respond in any way to the perfectly legitimate complaints registered with the BBB.

Nothing customer-friendly about the returns

We're also not thrilled with the return policy here. You'll only have 14 business days (roughly three calendar weeks) to return your wig, and you'll have a 15% restocking fee deducted from your refund if you don't opt for an exchange instead. Some wigs, including those by Bellami, Bosley, Henry Margu, and Louis Ferre, plus all costume wigs, are not eligible for a return. Clearance and sale items are also final sale with Vogue Wigs.

No longer a wig store we strongly recommend

Is Vogue Wigs the worst wig store in our review? No, but it's not our favorite anymore either. The inventory is decent once you get past the out-of-stock wigs, and the site is pretty easy to shop - but we can't give an enthusiastic recommendation to any retailer that doesn't respond to most (or preferably all) customer complaints. Vogue Wigs has been outpaced by some higher-ranked rivals, both in terms of selection and customer service, and you'd be wise to give those a look before buying your wig here.

• Over 600 synthetic and real human hair wigs to choose from
• Prices range from $29.99-$4,500+
• Free shipping on orders of $69+
• 150% price match
• 30-day refund policy + $19 restocking fee
• 60-day exchange policy

Paula Young is a wig store run by Specialty Commerce Corporation, which is the same parent company behind other wig and hair companies like Wig Shop, Especially Yours Wigs, VersaHair, Salon Silhouettes, and a few others. They've been around for over 30 years, but unfortunately, they haven't built the best reputation among customers. In fact, the Better Business Bureau gives Specialty Commerce Corporation a not-so-great "C+” rating, and if you take a look at shopper feedback, you'll find quite a few negatives about them and the companies they own.

Pattern of complaints

In fact, every time we've evaluated Paula Young, there's been an alert from the BBB. Back in 2018, people were being signed up to pay monthly for a loyalty program and didn't really have a way to cancel. That's no longer on the retailer's BBB listing, but now there's a new alert: a pattern of complaints about customers not being notified that sale or clearance items can't be refunded and only being offered store credit. Almost a year after the alert was issued by the BBB, Paula Young's corporate HQ still hadn't responded. Not a good look, pun intended.

Lots of wigs, not many customer ratings

It's a shame, really, because Paula Young does offer quite a wide selection of wigs to choose from. They have over 600 synthetic human hair wigs available. They've made it pretty convenient to narrow down the choices by allowing you to sort their inventory by price, brand, size, color, type, and fiber. They've even got multiple images for each wig, so you can get a good look at what you're buying and all of the different color choices. Plus, customers have the option to leave product reviews, which can be super helpful when you're shopping online - though most of the Paula Young wigs we spotted didn't have any.

Some nice ways to save money

Prices here are comparable to what you'll find at other wig stores, starting around $30 for the most basic of synthetic styles and going up to $4,500 and more for long, 100% human hair wigs. As you browse the site, you'll probably get a pop-up offer a savings opportunity; the first one we got was a discount of 20% off our first order, but the fine print said that the promotion excluded Paula's Picks, WIGSHOP, and wigs priced at $39.99 or less. Plus, Paula Young offers a 150% price match guarantee. If you find the same wig at a cheaper price elsewhere, just shoot their customer service team an email with the URL, and they'll match the price by 150%.

Decent return policy

How about returns? You've got 30 days if you want to return your wig, or 60 days if you'd like to exchange it. In both cases, you'll pay $10.95 if you use Paula Young's SmartPost return label to send the wig back to them. And, if you're opting for a refund, be aware that you'll have a $19 restocking fee per item deducted from what's credited back to you. One exception: if the wig you buy is labeled as a "drop ship” item (and many of the ones we browsed were), you'll have a 21-day window for both exchanges and returns.

Customers aren't very happy anymore

And now we're back to customer feedback. Beyond the issues reported by the BBB, customer comments are pretty lackluster elsewhere too. While Paula Young does have some loyal, repeat customers, many others are a one-and-done because of the poor quality of the wigs, the frustrating return shipping costs, and yes, people are still finding themselves being charged a monthly fee that they never signed up for.

A lot of room for improvement

While Paula Young may seem tempting with its wide variety and competitive prices, we have some concerns. Customers have had issues with customer service, delivery, and refunds, which is definitely not ideal. If you're thinking of giving them a try, we highly recommend reading customer reviews on specific wigs - when available - to get a better sense of the quality of individual hairpieces. However, due to their ongoing alerts from the BBB and the negative shopper feedback we've come across, Paula Young remains one of the lowest-rated wig stores on our list.

• Around 4,500 wigs to choose from
• 100% human hair and synthetic wigs available
• Prices range from $39 to $550
• Free shipping on all orders
• 7-day return policy

ReWigs has been around for a little over 10 years. They offer both 100% human hair and heat-friendly synthetic wigs to customers worldwide. ReWigs has a pretty impressive inventory at first glance: nearly 4500 wigs to choose from, with thousands of options for both synthetic and 100% human hair. You'll need to pick one of those to start, but from there the site makes it really easy to filter. Maybe you have a preference for length, color, or cap construction: just make those selections and you'll quickly get the results that match.

Site typos are unprofessional

As you browse, though, you'll quickly realize that this isn't the most professional wig store on the market. There were quite a few typos (like "culry” instead of "curly” and "bobo” instead of "bob”) and places where the wording definitely didn't look like a native speaker of English wrote it. Lots of wig shops are based in China, and those errors were our first clue that ReWigs is too.

Product images are taken from the internet

Another aspect of shopping for wigs here that's often a bad sign? Wigs with celebrity photos but no actual product images. Sorry, but a picture of Joan Rivers in front of a Taco Bell logo isn't exactly a compelling way to sell a wig. Even when you click on the various color options for a wig, it doesn't give you a preview of how it looks in the actual hairstyle.

Pricing and reviews are a little suspect

ReWigs' prices range from $39 (synthetic) to $550 (human hair). That's on par with other wig shops for the synthetics but suspiciously cheap for the real hair varieties (which are usually in the thousands when made by a reputable wig manufacturer). At least ReWigs lets customers leave reviews, and they appear to be authentic - or, at least, the site isn't only featuring five-star reviews. For example, the "Human Hair Long Wavy Hair Wig” had over two dozen ratings at the time of our evaluation, a mix of 4- and 5-star ratings. But, we did notice that despite saying that they were "verified buyers”, there were no dates on any of the customer comments.

Customer help isn't easy to reach

Need help from ReWigs? Good luck. The only way to reach customer service is through an online form or via email. The "contact us” page was also where we were able to confirm our conclusion that this is a China-based company, based on the time zone listed for ReWigs' working hours.

"F” from the BBB and lots of shopper complaints

That's a big part of the reason behind the Better Business Bureau's bottom-of-the-barrel "F” rating for this wig shop: failure to respond to all of the complaints filed there. Customers said that ReWigs' products are terrible, often commenting that they're the worst wigs they've ever purchased. One shopper even said her wig looked like a dead rat. And yes, customer service is an ongoing issue: even products that arrive damaged aren't automatically refunded, with ReWigs' reps suggesting that the shopper get wigs "repaired” at a local shop instead.

Don't bother shopping here

Buying a hairpiece from ReWigs is a gamble. Maybe you'll get an inexpensive wig that is exactly what you wanted for your new look - or maybe you'll get a poorly-constructed wig with no hope of getting your money back. Unless you enjoy rolling the dice like that, you'll be better off looking at our higher-ranked wig stores. There's just no good reason to take a chance on ReWigs.

• Over 1,500 synthetic and human hair wig options
• Prices range from $38 to $730

Wigsbuy, founded in 2012, is an online store that sells wigs, extensions, accessories, and tools. Despite having a seemingly impressive inventory of over 1500 synthetic and human hair wigs to choose from, Wigsbuy remains at the bottom of our list. Read on to find out why you should avoid this wig store at all costs.

Website is better than before

We'll start on a positive note (possibly the only one we could identify): Wigsbuy has drastically improved their website experience since our previous review. It used to bombard site visitors with popups and other distractions; now, it's easy to browse images and see what's on offer. At least there's that.

Definitely not a US-based wig store

One noticeable issue on Wigsbuy's website is that many sections are in broken English - like "can I Wear the wig in kitchen?” or "How do I Styling Wig?” Our research indicates that despite having a UK business registration, Wigsbuy is likely run from China or another country. Additionally, their product photos leave a lot to be desired. Many wigs are named after celebrities, and the photo for each wig is just a picture of that celebrity. You're expected to assume that the wig you receive will look identical to the celebrity's hairdo, even though the wig itself is not pictured.

Not easy to shop

You can find over 1500 wigs on Wigsbuy, but the site no longer offers sorting options by brand, density, cap construction, hair texture, length, or material. All you can do is narrow down the wig type at the top of the page (wavy, straight) and then sort the matches by best-sellers, price, or recommended. The prices here range from about $38-$730, which doesn't really fit our expectations for what we'd pay for a real human hair wig (it should be a lot higher).

We don't think the photos or reviews are legit

You might think that the reviews on Wigsbuy hair are proof positive that these products are top-notch. But, notice that literally every single wig has a perfect five-star track record. That's just not realistic, and it makes us pretty sure that they're fake. Plus, the fact that so many wigs are portrayed only with celebrity photos is a good sign that what you see is not what you'll get.

Shipping times and fees aren't bad

Wigsbuy offers free shipping on orders over $39, but if your order falls below that, they charge a shipping price of just $1. However, they also mention that shipping costs may vary based on the weight and dimensions of the package. How long will it take to get your wig? In stock items ship out in 24-72 hours, but pay attention to the processing times listed on each wig's product information.

Customer support is almost nonexistent

According to Wigsbuy, they accept returns or exchanges, but you have to contact customer service to verify the order details and get return instructions - and that's only possible via email. They claim to issue refunds within 2-7 days after receiving the returned package, but customer feedback indicates that you should expect zero support from Wigsbuy. People place orders that never arrive, refunds are never issued, and forget about successfully making a return.

Customers call this store a scam

Wigsbuy's rating with the Better Business Bureau changed from an "F” to "Not Rated” since our previous review. But, that's not exactly a sign of changes for the better: when you look at Wigsbuy's BBB listing and it redirects you to the parent company, TideBuy, you'll see that the BBB received returned mail for that business and opened an investigation based on a pattern of consumer complaints. Go outside the BBB to third-party sites like Trustpilot and you'll see exactly what that means: Wigsbuy has a dismal average of typically less than one star out of five, and the most frequently-used word in shopper reviews is "scam”. Our favorite comment was this one: "Wigsbuy sews shiny strings of who knows what plastic together, sprays it a color, and ships it out... arriving looking like a matted sheepdog”.

Don't waste your time here

Need we say more? You might browse Wigsbuy for a laugh or to get ideas about what wigs you'd like to get - somewhere else. We can't emphasize enough that you should avoid using Wigsbuy for your order, and fortunately there are a number of reliable, high quality wig stores on our list that you can consider instead.

Continued from above... Continued from above... -->

Then again, you could wear a wig for cultural or religious reasons. This can make your wig-shopping even more detailed, as you look for styles that meet your faith's requirements or that allow you to blend in with others in your culture.

But, today's wig shoppers are often looking for something entirely different: fashion and convenience. Is there any quicker way to change your overall vibe than to have a completely different hairstyle (and color)? Especially if maintaining your natural hair is time-consuming and expensive, wearing a wig (or having a collection of several) can get you out the door more quickly for work, switch your look from "day at the office” to "night on the town”, and save you the time you might normally spend on your hairstyle.

No wig stores near you? No problem. There are many online wig shops that give you access to the latest styles and traditional favorites from the privacy and convenience of your own home, whenever you feel like shopping. But which ones can you trust to deliver a high-quality wig that's going to fit right the first time and last for many years?

Here are some ways you can sort through various wig retailers and choose a winner:

• Variety. Look for a store that offers a wide range of wig styles, lengths, and colors to suit different preferences and needs.
• Tools. If you're a first-time wig shopper, you might need a little extra help to get the right fit. Look for a wig store that doesn't expect you to already know everything and offers some help like measurement or fit guides.
• Return and Exchange Policies. Consider stores that have clear and fair return or exchange policies in case the purchased wig doesn't meet your expectations.
• Reviews. Look for what other customers have had to say, about the wigs themselves and about the store as a whole. The more feedback there is to consider, the easier it is to find a high-quality wig (from a top-notch retailer).

Buying a wig can be a significant financial commitment, so the experts at Top Consumer Reviews have done the work to identify the best - and the worst - options among today's most popular wig stores. Focus on the highest-ranked stores as you shop, and your new wig will be on its way and making you look fantastic in no time!

Wig Store FAQ

What are wigs usually purchased for, what is a medical wig, what materials are wigs made of, how do i know if a wig i see online will fit me, how do wigs attach to your head, how much do wigs cost, how do you wash a wig, what if i decide i don't like my wig when it arrives, compare wig stores.

Select any 2 Wig Stores to compare them head to head

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All About Hair

Best Wig Companies: 19 Good Online Wig Stores Worth Trying[Infographic]

by Ashley Wilson | Last Updated September 14, 2024

Today I’m going to reveal the best wig companies on the market right now.

And this is important:

I didn’t just rate the online wig brands based on information on the Internet.

In fact, our team has visited many of the companies on the list. So it allows for the list to be more accurate. And we truly know whether the wig company is good or not.

If you are looking for the best online wig stores in 2024, you’ll love today’s checklist. These wig companies can help you save money, effort, and time.

So without further ado, Let’s dive right in.

Note: This post is an unbiased review. We did not accept free products or money from wig companies on the list. As a result, I hope to gain your trust and understanding.

What Is The Best Wig?

Wigs are becoming more popular nowadays, they are a great way to try different styles, colors, and lengths of hair temporarily.

When it comes to wigs, there are two hair types in the wig world: Human and Synthetic. The key difference between them is that human hair wigs offer a more natural look and feel. Plus, human hair is also extremely versatile, as it can be cut and styled to suit personal tastes.

Choosing a wig comes with numerous options: lace front, full lace, closure lace, 360 lace frontal, and non-lace wigs… the options can be overwhelming. So before buying a long-lasting human hair wig, you should know a few basics that are helpful to identify how the quality of a wig, especially if you’re new to the world of wigs.

Typically, getting a high-quality and natural-looking human hair wig means considering a few key aspects of a wig: hair strands, a natural hairline, bleached knots, pre-plucked baby hairs, wig density, and lace color.

Choosing the best wig takes some time, especially if you’re planning to invest in a high-quality unit. Your “best wig” maybe not be the highest quality, but it’s the right wig for you. Because apart from hair quality, your needs and investment are also worth considering things.

In today’s market, there are more options to choose from when it comes to purchasing a wig. Some ladies opt for going to the local beauty supply store, but you can also choose the online wig store as a great alternative. In addition to incredibly fast shipping, you can find a variety of styles that fit your budget.

Unfortunately, you’ll find hundreds, if not thousands, of wig companies out there. Namely, selecting a trustworthy wig company can be challenging. So what wig brand is best for you?

The good news is, we have compiled a list of the 19 best wig brands. All of them can contribute to your life in different ways. As a result, we’ve grouped them into four neat categories: the most popular wig companies , the trusted wig companies , the fast-growing wig companies , and the premium quality wig companies .

And while we’ve tried to compile the list of the best ones out there, it’s really a matter of preference. Additionally, it’s also worth mentioning that we’re only talking about wig companies that specialize in human hair.

Let’s start with a general break down. And if you ’ d like to skip ahead to the infographic, click here.

• The most popular wig companies
• The trusted wig companies
• The fast-growing wig companies
• The premium quality wig companies

What Are The Most Popular Wig Companies?

Having to figure out the best wig online brand can be difficult if you are unsure what to look for. And therefore, the most popular wig brand is considered a premium option.

Overall, these wig companies on the list have a long-standing reputation. They have a huge following on social media. Finding positive reviews on these companies was extremely easy which is a good sign. Put another way, these wig brands are the industry leaders.

With that, let’s look at some of the most popular wig companies:

1.  Luvme Hair

Luvme Hair is a very well-known brand as they offer products that everyone wants. This company is based in China and has been around for over 8 years. They specialize in providing 100% human hair products.

Visit Luvme Official Website

This brand has huge fans on social media. They are even recommended by many well-known hair stylists. Honestly, their hair is trusted by many customers and professionals. What makes this brand so amazing? The company provides high-quality yet affordable human hair products to help you change your look.

While Luvme is known for its wigs, they also sell bundle weaves and other hair products. Their hair comes in a variety of textures, inches, densities, and colors. This allows everyone the opportunity to achieve their desired hair goals.

The company provides relatively helpful customer service. They have 1 main form of communication: email. And of course, they interact with customers via other methods such as Instagram, Facebook, Tiktok, and Youtube. I wish they had the option to live chat. This would be easiest for the customer to ask more detailed questions and get a fast reply.

Another benefit of this company is fast delivery. They offer free shipping on all orders and state to deliver in 4-7 business days. Plus, this company has a warehouse in the United States that allowed the business to grow further.

Luvme Hair company accepts not only a variety of payments but also offers installment plans. This is a big advantage. So if you are on a tight budget or prefer to pay in monthly installments, this brand is a great option.

Another reason Luvme is a great place to shop is its reviews. You could find easily enough positive opinions on the internet. Specifically, more than 75% of customers are satisfied with their products. They have pages on BBB, TrustPilot, or similar third-party review websites. Typically, that’s a good thing.

In fact, the company has more than $6 million in monthly sales. This is an amazing high sales volume. Although the hair quality from this company is not the best, they are very good value for money. So in my opinion, I would recommend this brand – Luvme Hair.

Things we liked:

+ This company provides 100% human hair at a competitive price.

+ Their wig products are fashionable and on-trend.

+ The strands are extremely soft and silky.

+ Their hair quality is really good overall.

+ They offer the option to pay in installments.

+ 30-Day Return Guarantee

+ You can find tons of positive authentic reviews.

Things we didn’t like:

– They haven’t a live chat on the website.

– This company claimed their hair come from one donor, but it’s often untrue(Fake).

Visit luvmehair.com

… or read our depth-in Luvme hair review .

2.  UNice Hair

UNice Hair is another extremely well-known brand that provides quality yet affordable human hair. This is a reputable company that has been around for years. Although they are based in China, the company serves customers from all over the world.

Visit UNice Official Website

Not only does UNice hair company have online stores, but they also have 4 physical stores throughout the United States.  Compare d  with other competitors , this is a big advantage for shoppers as it provides another option for purchase. You can even see the units in real life before deciding to purchase the items.

The company is known for specializing in wigs and weave bundles. Now human hair wig is their best-selling collection. They have a wide range of products. Whether you need V/U part wigs, HD lace wigs, full lace wigs, or 613 wigs, UNice covers all your needs. Plus, they promoted a variety of different sales and coupons that could be used.

One of the biggest upsides to the company was its outstanding customer service. They have 24/7 customer representatives available to answer all of your questions pre and post purchase. The company offers a wide range of methods to get in contact with.

The delivery time was fast, about 3-7 days. This is quite reasonable, especially since the shipping was free. Another big plus of this company is the highlighting of their quality guarantee. They offer risk-free 30-day exchanges and easy returns.

The company accepts most credit and debit cards. They also allow payment with PayPal which is a convenient worldwide payment system. In addition to these payment methods, they even offer the option to pay in installments. This makes their already affordable prices seem even cheaper.

As it turns out, UNice is trusted by a large number of customers, hairstylists, professionals, and influencers. This company is absolutely worth the investment. If you are looking for the best wig brand for beginners, I recommend it.

+ They have a long-standing reputation.

+ You can get a quality 100% human hair wig at an affordable price.

+ The company offers a wide range of sought-after products.

+ They often launch on-trend new products.

+ The product’s main image is a short video.

+ The company has 4 physical stores located throughout the US.

+ UNice has first-class customer service.

+ They offer not only installment plans but also accept a variety of payments.

+ 30-Day Return&Exchange guarantee

– Their website has many pop-ups.

Visit unicehair.com .

… or read our depth-in Unice hair review .

3.  Nadula Hair

Nadula is another one of our favorites when it comes to the best wig companies online. This brand is also very popular and has a great reputation among customers and influencers. They’ve had their own factory running for over 12 years. The company primarily caters to black women.

Visit Nadula Official Website

Nadula hair is known specifically for its human hair wigs but offers a lot more. The company provides a vast amount of wig types along with weave bundles, closures, and useful accessories to help the installation process. Plus, they are a part of many hair companies that provide HD lace wigs. This lace is ultra-thin, soft, and transparent. It creates the most natural look on your scalp and is the most see-through.

Another perk of the company is payment options. The company offers a variety of different payment methods. Apart from credit cards, debit cards, and PayPal, they offer even payment installments. You can get the product now and pay later. This brand is a great option for anyone on a tight budget.

Customer service with this company proved to be very helpful. They have the option to email, live chat, and connect via social media. You can receive answers quite fast. Another benefit of Nadula was its fast shipping. It could take 3-5 business days for the US and 5-8 business days for any other country.

This brand is quite easy to find, which is a big advantage. Some of the best places to buy it from are: Its official website (my top pick), Amazon, and AliExpress. On the other hand, this is also a signal that a company is trustworthy.

+ The company offers competitive pricing, reliable service, and top-quality product.

+ All of the hair sold is 100% human.

+ They have a rich product line.

+ The website has a lot of short videos to help you make purchase decisions

+ There are many authentic reviews about it online.

+ Millions of customers are satisfied with this brand.

+ Available in several retailers

+ You can pay in monthly installments

+ Free and fast shipping

– They have many paid/sponsored Youtube reviews.

Visit nadulahair.com

… or read our depth-in Nadula hair review .

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What Are The Trusted Wig Companies?

In terms of popularity, they are not the best, but these companies are also very well-known brands. They specialize in providing high-quality human hair.

These hair companies have been around for years and continue to provide sought-after hair. And the products are very affordable. They earned this positive reputation.

Here are the reliable companies we recommend you try out:

4.  Alipearl Hair

Alipearl hair is another extremely reputable and popular company. They specialize in providing 100% human hair to their users. And their products were extremely affordable. The company has a physical store throughout the US that can help the customer figure out the quality.

Visit Alipearl Official Website

Since Alipearl has its own factory they are able to control the overall quality. Plus, they only produce high-quality hair to be sold. This company is constantly innovating. Through research and development, they have been able to produce great products for the customers.

The company offers a variety of different products ranging in different colors, styles, textures, and lengths. The longest length available is 40 inches which are over $800. Of course, it’s a bit pricey. While they focus on wigs and bundles, this company also offers a wide range of customizations that allow you to switch up the look.

Since most of the company’s target customers are from America, Alipearl has a warehouse in the United States. This allows customers to receive their items more quickly. You maybe get the order in just 3 days which is quite fast. When shopping with the company, you can find their customer service to be great.

Customers can get four interest-free installments on orders between $30-$1,500. This is a great option for anyone who doesn’t have all the money upfront. Apart from their affordable prices, this company even offers coupon codes to allow their customers to receive an additional discount.

In fact, this company also has other popular brands, such as Wiggins , Westkiss ,  Yolissa , and Asteria  Hair . They have the same company behind. So if you think Alipearl is worth investing in, the other 4 brands are also great options.

+ This company provides high-quality 100% human hair to its customers.

+ The price was extremely reasonable and affordable.

+ Their product line gets continually updated.

+ You have the option to get a longer length.

+ Their hair is no smell, no shedding, and no tangling.

+ The company has fast delivery and helpful customer service.

+ They not only accept a variety of payments but also offer installment services.

+ Tons of positive reviews online

– Shorter lengths are reasonable, but longer lengths are a bit pricey.

– Relatively, the hair is a little thinner at the ends.

Visit alipearlhair.com

… Read our depth-in Alipearl hair review .

Visit wigginshair.com.[Get the biggest discount code]

Visit yolissahair.com.[Get the biggest discount code]

Visit asteriahair.com.[Get the biggest discount code]

Visit westkisshair.com.[Get the biggest discount code]

5.  Mayvenn  Hair

Mayvenn Hair is a black-owned company that is based in the USA. They provide quality human hair products at an affordable price. This company has gained respect and trust throughout the years.

Compared with other hair competitors, they work with lots of certified stylists. This is one of the biggest draws to the company. And they have a free installation service if you buy specific items. This is a great option for saving a little money, especially if you’re looking to get the hair professionally installed.

Even if you have worn, colored, or even flat ironed it. If you do not love the hair, they will still allow you to exchange it within 30 days of purchase. It can be seen that this company is very confident in its products.

While Mayvenn hair company is known for its weave bundles, they also sell wigs, extensions, and other hair products which come in a variety of textures and colors. However, this is also one of their downsides. Relatively, they have a limited product range. If you want to purchase colored wigs, this brand is likely to be not a good choice.

Mayvenn hair company also works with Quadpay(ZIP). The service allows you to make four interest-free payments on your order. This means that you can enjoy the buy now pay later service. The delivery was fast and the products could arrive in a timely manner.

Another downside of the company is the price. Although their hair is affordable, it’s still getting a little costly. In terms of wig products, they can’t offer much of many options to meet your need. The hair from Mayvenn was also NOT rich in color, style, size, length, and density.

+ The company provides high-quality 100% human hair.

+ The hair strands were soft and silky.

+ The product came with a free installation service.

+ The company offers the option to pay in installments.

+ They offer risk-free exchanges and easy returns.

+ The company includes tutorials and knowledge on the site.

– There is a limited product range.

– Their hair is a little pricey.

– Their hair did appear to be thinner at the ends.

– The site doesn’t have a live chat like many other sites.

6.  Klaiyi Hair

Klaiyi Hair is one of the most popular and trusted wig companies on the market. They are dedicated to providing high-quality 100% human hair at an affordable price. The company definitely lived up to this goal. In fact, they have earned this positive reputation.

Visit Klaiyi Hair Official Website

Their human hair wigs are one product that the company is well known for. The company offers a variety of different sought-after products ranging from HD lace wigs, and U/V part wigs, to colored wigs. Regardless, the hair is available in a variety of colors, textures, lengths, densities, and sizes.

Their wig is constructed quite well. And the hair stands of products are extremely soft and silky. Their hair hadn’t almost a shedding and tangling problem. The wig also came pre-plucked and with baby hairs. The knots are small in size and bleached, able to blend well. The hair will last a long time when given proper care.

Now, they have a warehouse in the United States that allows the business to grow further. This means that the company can provide relatively fast shipping. The purchased wig was delivered in 3-5 business days. I think this is very reasonable and another plus was the free shipping.

The company accepts most credit and debit cards. They also allow payment with PayPal which is a convenient worldwide payment system. Plus, they even offer the buy now pay later service. Klaiyi hair company works with Afterpay, Klarna, and Quadpay(ZIP). If you’re on a very tight budget or like to pay in installments, this brand is a great option.

+ They offer high-quality 100% human hair products.

+ The biggest draw is their affordable prices.

+ The delivery times are fast.

+ They also offer a 30-day guarantee to ensure you are completely satisfied.

+ The free gift is great.

+ This company accepts installment payments.

+ They offer special promotions, discounts, and/or flash sales

– Customer service needs improvement.

Visit klaiyihair.com

7.  ISEE Hair

ISEE Hair, like many other hair companies, is based in China. They consistently offer quality 100% human hair. This company is well known and has a great reputation. Providing great products and services is what keeps them up and running. Another reason ISEE hair is a great place to shop is its affordable prices.

Visit ISEE Hair Official Website

This company initially got its great reputation from selling on Aliexpress. They have been rated as top brands by the AliExpress platform. This makes you confident in purchasing. The company has very high positive feedback that they have been able to maintain for years.

While this company has launched its e-commerce store to connect buyers directly, I recommend going to its AliExpress official store. One of the biggest reasons is its cheaper price. It’s a great option for beginners.

The company is known for its wigs but has a variety of different hair products, including bundle weaves, and lace closures. They are a lot of choices when it comes to lace wigs. This company has a wide range of HD lace and real-looking scalp wigs.

They have opened multiple warehouses to better service buyers resulting in them receiving their products faster. The customer service part of the company was relatively helpful. The online reviews were mostly positive.

+ They provide 100% human hair that doesn’t contain any fillers or chemicals.

+ This company offers a wide range of products.

+ One of the biggest draws of this brand is the inexpensive price.

+ They have their own factory and warehouses.

+ They also have a high percentage of positive feedback.

+ Free Risk Return Policy

– Their hair was a bit thin.

Check out their exclusive coupons

… Read our depth-in ISEE hair review .

8.  Beauty Forever

Beauty Forever is a company that is well-known throughout the hair industry. This company provides high-quality hair at an affordable price. All hair is 100% human hair. They are based in China but serve customers all over the world.

Visit Beautyforever Official Website

The hair company has a range of different human hair products and you’re sure to find the ideal one, even if you are on a tight budget. The hair company is most known for its wigs but also offers high-quality weave bundles. Whether you need HD lace wigs, U/V part wigs, or colored wigs, Beauty Forever has it all. One of the biggest selling points of this brand was its lace front wigs .

While the price of this online store is not the cheapest, you receive high-quality hair for a reasonable price. Overall, their products are worth the price. They offer a good balance between affordability and quality.

One of the biggest advantages of this brand is the payment method. They offer a buy now and pay later service. Specifically, you can pay in 4 equal interest-free installments using Zip, Afterpay, Paypal, or Klarna. Another plus of shopping with Beauty Forever is their customer service, they are available 24/7 and always ready to help.

When personally shopping with the company, the shipping is fast and effective. Another positive of this company is they offer discount codes. Codes include further discounts on flash sales along with entire collections.

If you do research on blogs, youtube, or Instagram about this brand, you can find huge positive reviews. In fact, they have proved to be a reliable company.

+ They offer high-quality human hair at a reasonable price point.

+ The texture of the hair was soft and silky.

+ The company has a rich product line that is made to fit most people.

+ Their website has many short videos to showcase the products.

+ They set up payment installments to get the product now and pay later

+ Excellent customer support

+ They offer a generous return policy of 30 days

– Exotic hair is just marketing, such as Brazilian, Peruvian, and Malaysian hair .

Visit beautyforeverhair.com

… or read our depth-in Beauty Forever hair review .

What Are The Fast-growing Wig Companies ?

Some hair brands may not be so well known, but they also provide high-quality hair at a reasonable price. These companies are relatively new. Through the years, they have been able to continually grow the company.

In addition to cost-effective products, they even provide great additional services like risk-free returns. Overall, these brands are reputable places to shop. So they’re worth considering.

With that, let’s see why they earned a spot on this list.

9.  Arabella

Arabella Hair is a great option for beginners. They provide excellent 100% human hair at an affordable price. They also have online stores on Amazon and AliExpress. It’s also a positive sign that the company is trustworthy.

Visit Arabella Official Website

If you’ve done your research on the brand, there are many positive reviews outside its official website, such as TikTok, and Youtube. Furthermore, Arabella Hair is relentless in sponsoring YouTubers. You need to know that this is the current state of the hair industry. So you should learn how to spot fake reviews.

They are most known for their wigs. This product is also a bestseller from the company and they come in a range of styles, colors, sizes, densities, lengths, and textures. They also have a wide range of lace for the weave bundles, lace closures, and frontal available, which gives customers plenty of choices.

When shopping with the company, the shipping is fast, free, and effective. The site has a live chat and proved to be very helpful. Any question was answered quickly and if not you could easily email the company. In fact, they can provide excellent customer service.

One of the biggest advantages is their own factory which allows them to control what type of hair they sell. The company does work with installment services, specifically Afterpay and Klarna. This service allows you to buy now and pay later. Through 4 interest-free payments, you are able to purchase the desired hair of your choice.

Actually, this company has another well-known brand – Megalook . The website often offers a variety of different discount codes to save money, which is good when staying on a tight budget. In my opinion, Megalook is a very great hair brand. And definitely worth using. So I would recommend these two brands.

+ The company offers high-quality 100% human hair.

+ The price is reasonable and affordable.

+ They have a rich product range.

+ They had captivating photos that were consistent with the theme of the site.

+ Not a middleman, but a source factory

+ The company offers a 30-day guarantee

+ They have overseas warehouses in the United States

– Website fonts would feel very uncomfortable.

Visit arabellahair.com

10.  Julia Hair

Julia Hair is a newer hair company that has a great reputation. They provide their customers with high-quality human hair products at affordable prices. This brand is really similar to Ali Julia. In fact, both are the same thing.

Visit Julia Hair Official Website

This company specializes in wigs, bundle weaves, and lace closures. They do have a wide range of products. Another thing the company is known for is its HD lace wig collection. The wigs come in a wide variety of different styles, lengths, densities, and colors. You are likely to find the right type of hair for you.

They have years of experience and even have their own factory. The company even offers customization services. Plus, they set up a warehouse in California to improve user experience. Another perk of the company was the fast delivery. The hair was delivered in 3-5 business days.

The customer service provided has three main sources of service, email, live chat, and phone. The company had relatively good customer service. They have a reasonable return policy that allows you to return an item you’re not satisfied with if done within 30 days of receiving the item.

One of the biggest advantages is their payment method. The company also provides the buy now, pay later service. They offer a variety of options to have a low monthly payment on hair. This is a great option. You can buy them, even if you don’t have the funds.

+ You will never find synthetic or animal fiber mixed in their hair.

+ Their hair is well done and the quality is okay.

+ Really affordable – compared to other many hair companies on the market

+ When it comes to the product range, they have an extensive variety.

+ Shipping is free and quick

+ Customer services are relatively nice.

+ They offer very demanded and loved payment methods, including Afterpay, Klarna, and Paypal.

+ The company has a 30 days return policy

– The one downside was the constant pop-ups.

Visit juliahair.com

… or read our depth-in Julia hair review .

11.  Tinashe Hair

Tinashe Hair is a known company that is dedicated to providing quality yet affordable products to its clients. They offer 100% human hair to people around the world. The company has been able to continually develop its products through customer research.

Tinashe hair has a wide range of products. From wigs in a variety of styles and bundle sets. These sets come complete with either closure or frontal. They are well known for their HD lace wigs. These products are paired with single knots and baby hairs to give a more natural look.

Due to the fact that they have their own factory, the company can control the overall quality. Plus, they are able to offer affordable prices. In order to enhance user experience and further develop business, they have launched a warehouse in the United States. This allows customers to receive their items more quickly.

+ They offer a variety of high-quality 100% human hair products.

+ The wig from Tinashe is quite affordable.

+ The strands attached to the wig are quite soft and silky.

+ The customers can pay in installments after receiving the products.

+ They have a 30 days return policy

– Company sponsors TikTok, Instagram, and YouTube reviews.

– Relatively, the ends were slightly thinner.

Read our depth-in Tinashe hair review .

What Are The P remium Q uality Wig Companies ?

Someone needs the highest quality hair. Investing in premium quality human hair wigs can be a costly move. When you’re wearing your luxurious hair, it can give you a better experience.

Relatively, the best hair is 100% human hair that has never been mixed, chemically processed, or altered. The details of the product are well done without minor flaws. You have the option to customize the unit.

Let’s explore the best:

12.  Myfirstwig

Myfirstwig is a known company that has a lot to offer. They provide premium quality wigs to women all over the world. The company uses 100% real human hair that has been handstitched allowing for unrivaled hair.

They own and operate factories to ensure total control of the process from start to finish. As a professional manufacturer with high technology and rich experiences, they are dedicated to producing human hair with high quality and a good price. In fact, the company has proved to live up to its quality products.

The company is known for specializing in wigs. The range of products they offer was quite vast. This allows for customers to get a product that accurately suits their desired look. One area they could have improved in was their range of density and length.

+ They offer a variety of premium quality 100% human hair products.

+ The biggest advantage is their hair quality.

+ Relatively, their hair is worth the price.

+ You have a variety of different customizations available at an upcharge.

+ You can pick the size of your cap ensuring a better fit.

– They only go up to 20 inches when many wig companies offer up to 30.

– Their hair has to be returned within 7 days in order for the company to receive the return.

– Shipping time may be longer than other companies.

13.  Hairvivi

Hairvivi is a technological wig company. They have developed many techniques that have really changed the wig game. In terms of technology, it can be said that they are the industry leaders. The company is constantly innovating and progressing. This is also the core competitiveness of hairvivi.

They have an easy-to-navigate site that allows you to quickly find products. The website looks very professional when first signing in. The company showcases its products in a variety of different ways such as through models, influencers, and product shots. This gives buyers a good idea as to what kind of product to expect.

Hairvivi is most known for its lace front wigs. They offer a variety of different products ranging from on-trend to classic. Some of their most popular units are their HD lace wigs. Their hair come in a range of styles, types, and colors, which makes the brand stand out.

Their homepage highlights their buy now, pay later service. Specifically, their company accepts payment using klarna. One of the biggest downsides to the company was its price. It is a bit costly. However, you get what you pay for. If you’re after a high-end wig, this brand is a great option.

+ Their hair is 100% human hair.

+ The range of products is very rich.

+ Their biggest upside is the technology and quality of products.

+ Their hair has the option for you to pick a cap size.

+ The packaging felt very high-end and professional.

+ The company offers a buy now and pay later service.

– Customer service was one area which could be improved.

– Available lengths are limited.

– The price is a bit expensive.

14.  Dolago

Dolago is a reputable company that has been around for years. Based in Qingdao, China, they serve customers from all over the world. Qingdao city is the most professional human hair wig base in the world. The company has been able to provide high-quality hair at an affordable price.

Visit Dolago Official Website

They have their own factory. This allows them to control the type of products they offer and ensure quality is high. The company has a wide range of products. These hair are available in different textures, styles, sizes, colors, densities, and lengths. Their wigs provide the most customization.

Their HD wigs are one product that the company is best selling and well known for. The hair was silky and soft to the touch. And their hair has little to no shedding and tangling when brushed, meaning it will have a longer longevity. The wig from Dolago comes pre-plucked and with baby hairs meaning you can easily throw the wig on and go. The overall quality of the product is nice.

Dolago hair company provides also fast delivery times, and multiple ways to get in contact with them. All of these provide you with an easy buying experience. They even offer a 30-day guarantee to ensure you are completely satisfied. Unfortunately, this company doesn’t work with installment services, specifically ZIP, Klarna, and Afterpay.

+ The hair sold at Dolago is 100% human hair with no animal hair or synthetic mixed in.

+ The range of products was okay.

+ They offer hair products that are high-quality and prove to be easy to use.

+ The packaging for the products was nice.

+ The shipping was free and fast.

+ They have great customer service.

+ The company offers a 30-day guarantee.

– The hair ends were slightly thinner. I expected more for their price.

– You can’t get four interest-free installments on orders.

Visit dolagohair.com

Infographic: 19 Best Wig Companies You Need To Know

Here’s our infographic with each of the categorized wig companies that are listed above for a quick and clear overview.

My Review: The Bottom Line

Some people may ask questions like “ What is the best wig company? “.

When it comes to the best human hair wig company, there really isn’t one that’s better than another. It comes down to the needs you’re trying to achieve.

If you are new to wigs, I would recommend you choose this brand – UNice .

As I said above, UNice has become one of the most popular and trusted hair companies on the market. And it’s competitively priced compared to its main competitors. But if you do want to give Nadula  or Luvme   a shot, I don’t think you’ll walk away disappointed.

If you want to get luxurious wigs and are on a larger budget, I would recommend Hairvivi  or Myfirstwig . The products produced by their company are very well done, with few minor flaws. You can feel their professionalism and technology.

Other wig companies on the list, they are also great options that are worth trying. Which one to choose is entirely a personal preference. Because there are a few things to consider when you’re deciding what wig company is most suited to you.

Now It’s Your Turn

There you have it: my comprehensive review of the best wig company.

Now I’d like to hear about your experience with these hair companies.

Have you tried a wig company on the list before?

If so, what was your experience with it? Good? Bad? Somewhere in between?

Or are there any wig companies that you love… but didn’t see on this list?

Either way, let me know by leaving a comment below.

50 of the Best Online Wig Stores – Where to Buy Good Wigs on the Web

Wig and hairpiece stores cater to a niche sector in the hair-care market. Those who buy these products are generally divided into two categories: (1) those who purchase for aesthetic purposes, and (2) those who purchase because of a medical condition or treatment that results in thinning hair or hair loss.

The majority of the industry’s players are small single-location stores while the majority of the wigs and hairpieces come from China, Indonesia, and India, according to the US International Trade Commission.

Human-hair and hairpieces are the fastest-growing product segment over the past five years with average retail prices of $300 to $2,000+. Synthetic wig and hairpieces, on the other hand, have an average cost of $50 to $200.

Related: 25 of the Best Wigs (by Style, Type and Length) | 13 Different Types of Wigs to Choose From (Your Wig Guide) | How are Human Hair Wigs Made?

Table of Contents

List of the Top Online Wig Stores

Can you buy wigs online?

You bet you can.  The selection is mindblowing.  You can buy pretty much every type of wig imaginable.  Which then begs the question…

What are the best wig websites?

We’ve spent hours researching this question and the result is the massive list you see below where we set out where to buy good wigs online.  There are a lot to choose from.

1. LA Wig Company

We love, love, love the wigs at the LA Wig Company. IMO, this is definitely one of the best online wig stores.

The LA Wig Company is a premium wig retailer carrying many of the top wig brands including Jon Renau, Noriko, Rene of Paris and Raquel Welch. In addition to wigs, they sell toppers, extensions, hair and wig accessories and more.

The quality, selection and attention to detail in the top wig brands sold here are second-to-none.

If it’s a high-quality wig you want, check out LA Wig Company where you can get real hair (Remy human hair) wigs with the finest quality caps (100% hand-tied, French Drawn Top caps, Lace caps, open caps and more.

And yes, you can buy high quality men’s wigs here as well.

=> (amazing selection)

Wigsbuy offers African American wigs and hair extensions along with a full line of tools & accessories. They provide 100% human hair and quality synthetic wigs for all fashions available in various lengths and cuts.

Wow, talk about an amazing array of high-quality wigs that you can buy online at Wig.com. Made with real human hair, you can style them as you wish – wash, curl and straighten. Many are on sale. All colors, lengths and styles. Impressive.

You can browse hair extension options and hair pieces.

=> Shop Wigs at Amazon

Yes, Amazon even sells wigs… tons of them. You can choose human hair or synthetic wigs. Long, short, curly, wavy, straight and every color imaginable.

It carries top name brand wigs like OneDor and Fushi along with others. They provide straight front lace wigs, weave caps, glue-less synthetic wigs, and straight short bob wigs, and more. They offer competitive prices and free shipping on eligible orders.

5. Fuhsi Wigs

Fuhsi sells premium synthetic wigs including headband wigs and fake scalp wigs. If it’s the synthetic type you want, check out Fuhsi Wigs.

6. Vogue Wigs

Vogue Wigs is a quality website for wigs, hairpieces, costume wig options, hair extensions, accessories, and sell top name brand synthetic wigs by Rene of Paris, Tony of Beverly, and Raquel Welch along with others.

7. Ace Wigs

Ace Wigs is the original wig site for the sophisticated and fashion-minded woman. They provide asymmetrical wigs, human hair wigs, and heat-friendly hair wigs all available in different lengths and cuts by top manufacturers like Revlon and Christie Brinkley.

8. Wigs.com

Wigs.com is a huge website with many different wig options.  It offers many human hair wig options and synthetic hair wigs.  Many styles, colors and lengths.  I really like how many of the featured wigs have customer reviews which can be helpful when trying to choose a wig.  With such a huge selection, you can go high end or opt for many of the cheap wig options – whatever your budget, Wigs.com can help.

9. Shop Beauty Depot

Shop Beauty Depot is a wig shop website that caters to African American women with Afri-Naptural wig designs like the Pre-Stretched Amazon Wave, Tiara Wave, Super Deep Twist, and Ocean Wave with many more styles to choose from.

10. Divas Wigs

Divas Wigs is a place where you can buy full lace human hair wigs (nautral hair) inspired by famous people like Rihanna, Kylie Jenner, and Jessica White. Get free shipping worldwide and enjoy secure online shopping at affordable prices.

11. Savvy Sheitels

Savvy Sheitels is a website where you can find European style wigs and hats . They offer fashionable wigs like the Chin Length London Bob, Lace Wigs, Music Micro Wave, and the Oxford Short-n-Sweet.

12. Hair Vivi

Hair Vivi is a specialty website where you can buy pre-bleached lace front and full face wigs along with pre-plucked wigs. Their selling motto is that their wigs can be worn straight out of the box with a variety of styles to suit almost anyone.

13. Lovely You Online

Lovely You is based in Media, PN and they provide worldwide shipping. You can find European human hair wigs, quality synthetic wigs, and 100% human hair wigs that are certified with the latest fashions available on the market today.

14. NY Hair Mall

NY Hair Mall offers quality lace front wigs, buns, ponytails, weaves, braids, and luxury wigs. They provide a full line of wig fashions like Soul Tress synthetic full-faced wigs inspired by Adel and many others.

15. Fine Lace Wigs

Fine Lace Wigs is one of the best places for hand-tied front lace wigs with a collection of styles for the African American woman along with wavy hair and curly hair wigs for all women. The prices are affordable, and they provide free shipping.

16. King’s Wigs

King’s Wigs is a full-service beauty shop that provides synthetic and human hair wigs along with weaves, hairpieces, fusion extensions, clip-in extensions, and a full line of accessories. They also offer cosmetics and skincare products.

17. Everyday Wigs

Everyday Wigs provides synthetic front lace wigs for women and they offer a variety of style for real human hair wigs. You can find unique colors and styles like light grey front laced wigs along with purple slight wavy wigs and many others.

18. World of Wigs

World of Wigs offers front lace human hair wigs, turbans, hairpieces, costume wigs, and accessories. Find quality merchandise styles like Opal, Emerald, Amber, Crystal, and Diamond wigs. This is an upper-scale site and the prices are on the expensive side.

19. Wig America

Wig America is a website that sells human hair wigs and hairpieces for all types and styles. They provide a full line of women and men’s wigs and accessories along with eyelashes and fun costume wigs for all occasions.

20. Jacquelyn Wigs

Jacquelyn Wigs is an online collection of quality hairpieces, wigs, extensions, and more. They provide European style wigs available in a wide range of colors, textures, and styles. Made with dependability and high-quality materials.

MS Buy is an online retailer of synthetic and human hair wigs along with weaves, hair extensions, accessories, and dresses. You can also find bridal crowns, eyelash extensions, foundation, eyeshadow, and professional makeup kits.

22. Wilshire Wigs

Wilshire Wigs offers full weaves, falls, wigs, hair extensions, costumes, and more. This is a place where you find designer brand names like Rene of Paris, Gabor, Raquel Welch, Revlon, and Jon Renau.

23. Party City

Party City is the ultimate place for costume wigs for all occasions. They provide affordable costume wigs along with a full line of costume accessories like fangs, weapons, glasses , shoes , hats, gloves , robes, and just about anything you need to make your costume unique.

24. Wigs by Patti’s Pearls

Wigs by Patti’s Pearls carries an excellent variety of styles from the unique Jazz style to the popular Cover Girl. They provide synthetic, Remy human hair, and human hair wigs along with hairpieces, headwear, and a full line of accessories.

25. Sunwell Wig

Sunwell Wig is a large online retailer and wholesale business. They offer 360º lace frontal wigs, full lace wigs, and lace front wigs with 100% human hair. They also have a no-hassle 14-day exchange policy and provide free shipping.

26. Hair Stop and Shop

Hair Stop and Shop sells 100% human hair lace wigs, hairpieces, braids, and extensions by designers like Motown Tress, Isis Collection, Harlem 125, and the Janet Collection. They offer 30 to 70% off quality synthetic and human hair wigs.

27. RPG Show

RPG Show features the Gabby Douglas Collection of fine quality front lace wigs. They offer a full line of artist styles and provide the latest in fashion for men and women who want a more sophisticated wig that is trendy and hip.

28. Arda Wigs

Arda Wigs is a US company that sells wigs for drag-queens, fashion, Anime, and cosplay. They provide over 80 different colors and over 50 different styles. They also provide accessories, makeup, styling tools to complete your favorite character.

29. Fantasy Costumes

Fantasy Costumes is a place where you can buy a unique wig along with a full line of accessories to make and design a custom costume. They carry wigs for men , women, and children that are affordable and they have a massive selection of over 10,000 pieces to chose from.

30. Nubian Princess Hair Shop

Nubian Hair Princess Hair Shop offers human hair and synthetic wigs with lace frontals and lace closures. They have a nice selection of styles and colors with over 440 wigs available to purchase.

31. Wig Villa

Wig Villa was established in 1974 in St. Petersburg, Flordia, and has been providing high-quality wigs ever since. They sell the best brand names like Jon Renau, Eva Gabor, Raquel Welch, and many others.

32. Find Wig

Find Wig offers American made skin top wigs, lace front wigs, and drag wigs along with party wigs. They produce a variety of cuts and styles with fashionable colors for the modern woman. They make their wigs out of Kanekalon fiber which contains 20% organic substances.

33. The Wig Company

The Wig Company has been in business for 49 years and they provide the best online shopping experience for consumers looking for quality wigs, extensions, and hairpieces. They also have a nice selection of headwear and cosmetics to complement your new wig.

34. Wig Secret

Wig Secret is a place where you can buy high-quality wigs made in the USA. They provide a variety of colors and styles for men, women, and children. You can find unique blends with synthetic and human hair along with hairpieces and costume wigs.

35. Head Covers

Head Covers provides a curated collection of quality wigs and hairpieces. They have a featured product line of Raquel Welch wigs and they sell jewelry , gifts, clothing , scarves , bathing suits, and cosmetics. You can get free shipping on orders over $75.

36. Sassy Secret

Sassy Secret offers full lace and front lace wigs along with hair extensions, glue-less wigs, and synthetic lace wigs. They provide a huge lace wig collection and they have a great selection of hairpieces with a buy now pay later option.

37. Paula Young

Paula Young Wigs is the world’s number one retailer for women’s wigs, hairpieces, and hair extensions. They carry hairpieces as low as $10 and offer a wide range of affordable products with up to 70% off some of the latest trending styles.

38. Light in the Box

Light in the Box is a place where you can find low prices on synthetic wigs, human hair wigs, toupees, hairpieces, and over 400 hair accessories. You can also buy quality makeup and save big money with discounted wigs and hair extensions.

39. Wig Warehouse

Wig Warehouse has been in business since 2002 and they provide consumers with quality human hair and synthetic wigs. You can find a great selection of African American wigs, fashion wigs, hair extensions, and hairpieces.

40. Black Hair Spray

Black Hair Spray has over 800 quality products for the hottest and newest styles on the market. They provide a good selection of human hair and synthetic wigs for under $200 with free shipping on orders over $50.

41. Diva Tress

Diva Tress is a site for quality curly synthetic wigs, straight hair wigs, and human hair wigs. They offer a $10 bonus on your first order just for signing up with a Diva account. They carry top name brands, accessories, ponytails, and quality weaves.

Wigs provide guidance with tutorials from experts in the wig industry. They carry the biggest brand names like Raquel Welch, Ellen Willie, and Jon Renau, and others. You can find lace front human hair and synthetic wigs along with a great selection of accessories.

43. Hair So Fly Shop

Hair So Fly Shop has top-quality human hair wigs by Bobbi Boss, Outre, Sensationnel, Freetress Equal, and It’s a Wig. They offer daily deals with a video blog and they have a great customer service department.

44. Uni Wigs

Uni Wigs is one of the best online wig stores for women who are looking for quality synthetic or human hair wigs. They also carry hair extensions and hairpieces with some merchandise available at clearance prices.

45. Ebony Line

Ebony Line has a full line of all of your favorite ebony styles and colors. They provide lace wigs, Remy hair, braids, weaves, and hairpieces for ebony women.

46. Elevate Styles

Elevate Styles is an online company that sells whole full lace wigs, lace front wigs, crochet braiding, hairpieces, and wig accessories. You can shop by the best name brands and look for daily deals with big savings.

47. Sams Beauty

Sams Beauty provides wigs starting at $14.99 and guarantees the lowest price on lace front wigs. They also sell makeup, hair care products, tools, and accessories to make this a one-stop shopping experience for wigs and supplies.

48. Cosplay Buzz

Cosplay Buzz supplies consumers with wigs and accessories for Gothic, Lolita, Theater, Anime, Comics, and Cosplay outfits. You can find the latest styles from the Avengers, Justice League, and the Black Panther and more.

49. M&M Beauty Supply

M&M Beauty Supply is an online beauty supplier and retailer that sells a wide range of wigs, hair extensions, and hairpieces. This is a family-owned business and they just launched their online grand opening where you can find special discounts and deals on quality wigs and accessories.

50. It’s a Wig

It’s a Wig is one of the most recognized wig manufacturers in the world and is the leader in wholesale and imports in the industry. You can find all of the top name brands at wholesale prices with 100% human hair. They provide useful color charts and the website is designed to help the consumer find the perfect wig.

51. Godiva’s Secret Wigs

Godiva’s Secret Wigs is a site for women who want quality hair pieces with a modern look. They sell lace front wigs, short wigs, medium wigs, long wigs, and top pieces that are very stylish.

52. My First Wig

My First Wig offers quality wigs for beginners. They provide quality wigs without the need for glue, and each wig comes with a tutorial that offers useful information for the novice user that makes these wigs a popular choice.

53. TLC Direct

TLC Direct is a non-profit website that is dedicated to cancer patients coping with chemotherapy treatments, and they provide affordable wigs to women suffering from cancer. They have a full online community that helps with rides to treatment and so much more.

54. Hairrfashion

Hairrfashion is the best online wig shop providing premium-quality synthetic wigs and hairpieces. They produce a wide variety of styles and shades for modern women who seek a unique and polished look. They offer wholesale price with FREE shipping and 30-day FREE return worldwide.

Where can I buy the best wigs online?  

Our favorite wig store for quality wigs is the .  Not only can you buy fabulous real hair wigs and high-quality synthetic hair wigs, but the website itself is also amazing.

Where can I buy cheap wigs online?

You have a number of options but , and offer decent lower-cost wig options.

Where can I buy African American wigs online?

has an outstanding selection of African American wigs.  You can choose short, medium and long wigs, many styles and colors.

Where can I buy human hair wigs online?

Many online wig stores sel human hair wigs.  Our favorite with an incredible selection of the highest quality human hair wigs is the .

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What are you looking for?

A Beginner's Guide to Finding the Best Wigs Online

Expert advice for finding beautiful wigs that actually look natural.

We've been independently researching and testing products for over 120 years. If you buy through our links, we may earn a commission. Learn more about our review process.

Maybe you are growing out your hair but still want to experiment with a short style , or it's your birthday and you want full-on glam complete with 22 inches of beach waves and volume. Or maybe you're experiencing hair loss and want the look of a full head of hair. Or hey, maybe it's Halloween and you need a natural-looking wig to pull off your costume! Whatever your reason, the right wig has the power to transform.

Wigs are a great way to switch up your style, protect your natural hair from heat damage or hide any thinning spots on your scalp. When it comes to wigs, you'll ideally want to go to your local beauty supply store to try wigs on in person for the best fit, to see how they look with your face and feel the quality of the piece IRL. But we know that's not always an option, so shopping for wigs online is a great alternative — and there are more quality options than ever.

What to consider when shopping for a wig online

✔️ Are you shopping for something to wear every day? "One of the first things you have to think about when you are shopping for a wig, is: Is it something you are going to wear all the time that you want to be very believable? Or is it something that's for fun that you can play with for a night out with friends?" says David Lopez , a celebrity hairstylist in New York City. "That’s going to help you differentiate where you shop online for certain wigs."

✔️ Do you want synthetic or human hair? Once you decide the purpose of your wig, that will determine if you are looking for a more affordable synthetic option or one made of human hair which is more expensive , but that you can easily curl and wash, and that can last years depending on the quality and frequency of use. "Pricing can tell a lot about what type of wig you’re purchasing," explains Tiffany Mack , celebrity hairstylist and custom wig maker in Palisades Park, New Jersey. "In many cases, if the wig is under $100, depending on the length, it might not be human hair and instead be made of synthetic fibers. If the price is too good to be true, it's likely lacking something and this could range from the hair not being human to a poor quality construction or lace."

✔️ How do you feel about lace fronts? Human hair or synthetic, most people want their hair to look real and blend into their natural hairline. If you are new to wigs or don't feel comfortable applying lace fronts, "wigs with bangs and curly wigs look more natural because you don’t have to worry about perfecting a lace front or hairlines as much," Mack says.

But even with photos, what you see online is not always what arrives at your door — so make sure you're doing your research. "When you’re shopping online you want to make sure you are shopping through the actual retailer that sells the wigs," Lopez advises. "There are a lot of scam websites that sell you wigs that are not what you are actually purchasing." But no need to wig out! Experts say that there are plenty of quality wigs you can buy online. "Take time to look at the reviews," Mack suggests. "The reviews can tell you a lot about the texture, lace, longevity, shedding and tangling."

So if you're ready to shop for a new 'do online, we spoke with experts and read the reviews to find the best wigs available online , from affordable options to luxury styles:

Indique SEA Zen Straight Lace Front Wig

Indique is one of the leaders in the hair game ensuring top-of-the-line quality from start to finish. While many hair brands are simply wholesale, Indique sources the human hair in India and Southeast Asia, and owns and operates their own factories overseas, which is delivered to their personal fulfillment center in the United States. Talk about owning the supply chain! This straight hair wig is steam-permed to provide you with texture for a more natural look .

QD-Tizer Long Loose Curly Heat Resistant Lace Front Wig

Human hair wigs can be quite expensive, so their synthetic counterpart can give you a similar look at a fraction of the price. This QD-Tizer 28" long wig features 10% human hair and 90% synthetic fibers so there is minimal shedding . You can also use a curling iron up to 350º on the wig.

Hermosa Lace Front Human Hair Wig

Reviewers rave that this Hermosa wig is the best affordable human hair wig on the market. The wig density is 150% (closest to natural hair), doesn't tangle and comes with baby hairs pre-plucked to save time. It may seem thin at first, but try washing the hair to see its true volume.

BLY Natural Black Virgin Human Hair 14-Inch Short Bob

This short, sleek bob from BLY is perfect for beginners. Only 14 inches in length, the human hiar wig is more manageable than its longer counterparts . There is flexibility in where the part goes, allowing you to switch up the look from a deep side part to a middle part.

Glam Seamless Golden Blonde U-Part Wig

Available in 29 different colors, this U-part piece made of human hair is the best natural-looking wig for Caucasian women. Your real hair remains exposed on top, allowing you to blend it effortlessly with the wig and style in multiple ways. Coming in 16" and 18" options, the wig provides both volume and length.

Goodly Hair Curly Afro Wig With Bangs

Sometimes you want to rock an afro without any of the work. This affordably-priced wig from Goodly Hair is the one for you. It's 280g in weight, creating a full look, and the ombre brown is stylish and will stand out against melanated skin tones.

Entranced Styles Wavy Brunette Wig With Bangs

If you are worried about your wig looking like, well, a wig, then consider a wig with bangs like this one from Entranced Styles. Their s ynthetic wig is made out of heat-resistant fibers allowing you to wear it straight or with a slight curl . The wig is of great quality at an affordable price. It's durable and can be worn every day with minimal tangling, making it an especially great option for cancer and chemotherapy patients.

Mengkai 16 Inch Human Hair Curly Headband Wig

Those seasoned in the wig game know that most wigs can't just be taken out of the packaging and put on your head. This human hair curly wig from Mengkai can, though! You can show your hairline and edges for a more natural look. The wig is versatile and can be worn both down and in an updo or ponytail .

Piaou Long Naturally Wavy Blonde Wig Synthetic Wig

Though this Piaou hair is synthetic, Amazon shoppers swear it looks like human hair. However, you do need to give it some TLC before you wear it for a more natural look, like plucking the super thick hairline. But once you taken care of it, the wig is extremely durable and there is minimal shedding when you brush or comb it.

Catti Body Wave Headband Human Hair Wig

Picture this: you open your eyes slowly, look at the time, and oh crap!—you overslept. Don't let your hair make you late. This Catti human hair headband wig is a quick solution to great hair. Simply slide on over your wig cap and you are ready to go! Because of the headband , you don't have to worry about plucking the edges, blending your real hair or glueing the wig down .

Yviann Layered Pixie Human Hair Wigs With Bangs

Want a power look without the hefty price tag? Channel your best Kris Jenner with this Yviann human hair pixie cut wig. The hair is very soft and thick, giving you great quality at an affordable price tag . For the best results, take to your stylist to have it professionally cut.

SYMEIW Short Synthetic Blonde Ombre Lob

The ombré coloring of this wig gives it a more natural look. Nevertheless, it is a synthetic wig and you may not get long-term use out of it. However, for less than $25, that's a cost we can live with!

Elegance of Amor Short Red Ombre Lob

Cherie Amor is a well-known celebrity hairstylist who is a master at custom wigs, coloring, and installing. Her Elegance of Amor human hair wigs are high quality with minimal shedding and matting . This red ombré style that is dubbed "Ms. Holiday," gives you an edgy look with the orange-red highlights framing your face while keeping it chic with the blunt lob silhouette.

Lovestory Silky Straight Synthetic No Lace Wigs

This synthetic long wig from Lovestory is super soft, straight and silky. It's easy to customize to your hairline and we love it in this gray color (among 20 shades to choose from!). The wig construction is fantastic and it looks as if it's growing out of your scalp so no fears of it appearing "wig-like."

Temper Seafoam Dream LYTE

Mermaid hair is a major hair trend that describes two or more pastel or bright hair colors dyed on beach wave hair. If you aren't ready to commit to purple, blue or pink hair no worries. Temper creates high-quality, celebrity-approved, human hair wigs and this one is a dream. Like many wigs, you can choose your length, but the brand goes the extra step and allows you to choose the density of your wig .

Aisi Queens 100% Human Hair Clip In Bangs

Test out bangs with these clip-ins, which allow you to try fringe with no commitment . This Aisi Queens clip-in unit has 5-inch long bangs and 9-inch temples to help give you the super trendy curtain bang look. This product is also great for thinning hair if you are looking for some fullness at the top of your crown.

Danielle James is the Digital Beauty Director of ELLE.com . Previously, she was the Fashion and Beauty Director of HelloBeautiful.com and MadameNoire.com. She’s written for The Cut , InStyle , Allure , The Business of Fashion , Nylon , Essence , Good Housekeeping , and more. She enjoys sailing, thrifting, Japanese whiskey, Naomi Campbell’s runway walk, and Rihanna in the comment section.

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