how to create a 1 year business plan

How to Write a Business Plan: Step-by-Step Guide + Examples

Noah Parsons

24 min. read

Updated July 29, 2024

Writing a business plan doesn’t have to be complicated. 

In this step-by-step guide, you’ll learn how to write a business plan that’s detailed enough to impress bankers and potential investors, while giving you the tools to start, run, and grow a successful business.

• The basics of business planning

If you’re reading this guide, then you already know why you need a business plan . 

You understand that planning helps you: 

• Raise money
• Grow strategically
• Keep your business on the right track 

As you start to write your plan, it’s useful to zoom out and remember what a business plan is .

At its core, a business plan is an overview of the products and services you sell, and the customers that you sell to. It explains your business strategy: how you’re going to build and grow your business, what your marketing strategy is, and who your competitors are.

Most business plans also include financial forecasts for the future. These set sales goals, budget for expenses, and predict profits and cash flow. 

A good business plan is much more than just a document that you write once and forget about. It’s also a guide that helps you outline and achieve your goals. 

After completing your plan, you can use it as a management tool to track your progress toward your goals. Updating and adjusting your forecasts and budgets as you go is one of the most important steps you can take to run a healthier, smarter business. 

We’ll dive into how to use your plan later in this article.

There are many different types of plans , but we’ll go over the most common type here, which includes everything you need for an investor-ready plan. However, if you’re just starting out and are looking for something simpler—I recommend starting with a one-page business plan . It’s faster and easier to create. 

It’s also the perfect place to start if you’re just figuring out your idea, or need a simple strategic plan to use inside your business.

Dig deeper : How to write a one-page business plan

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• What to include in your business plan

Executive summary

The executive summary is an overview of your business and your plans. It comes first in your plan and is ideally just one to two pages. Most people write it last because it’s a summary of the complete business plan.

Ideally, the executive summary can act as a stand-alone document that covers the highlights of your detailed plan. 

In fact, it’s common for investors to ask only for the executive summary when evaluating your business. If they like what they see in the executive summary, they’ll often follow up with a request for a complete plan, a pitch presentation , or more in-depth financial forecasts .

Your executive summary should include:

• A summary of the problem you are solving
• A description of your product or service
• An overview of your target market
• A brief description of your team
• A summary of your financials
• Your funding requirements (if you are raising money)

Dig Deeper: How to write an effective executive summary

Products and services description

This is where you describe exactly what you’re selling, and how it solves a problem for your target market. The best way to organize this part of your plan is to start by describing the problem that exists for your customers. After that, you can describe how you plan to solve that problem with your product or service. 

This is usually called a problem and solution statement .

To truly showcase the value of your products and services, you need to craft a compelling narrative around your offerings. How will your product or service transform your customers’ lives or jobs? A strong narrative will draw in your readers.

This is also the part of the business plan to discuss any competitive advantages you may have, like specific intellectual property or patents that protect your product. If you have any initial sales, contracts, or other evidence that your product or service is likely to sell, include that information as well. It will show that your idea has traction , which can help convince readers that your plan has a high chance of success.

Market analysis

Your target market is a description of the type of people that you plan to sell to. You might even have multiple target markets, depending on your business. 

A market analysis is the part of your plan where you bring together all of the information you know about your target market. Basically, it’s a thorough description of who your customers are and why they need what you’re selling. You’ll also include information about the growth of your market and your industry .

Try to be as specific as possible when you describe your market. 

Include information such as age, income level, and location—these are what’s called “demographics.” If you can, also describe your market’s interests and habits as they relate to your business—these are “psychographics.” 

Related: Target market examples

Essentially, you want to include any knowledge you have about your customers that is relevant to how your product or service is right for them. With a solid target market, it will be easier to create a sales and marketing plan that will reach your customers. That’s because you know who they are, what they like to do, and the best ways to reach them.

Next, provide any additional information you have about your market. 

What is the size of your market ? Is the market growing or shrinking? Ideally, you’ll want to demonstrate that your market is growing over time, and also explain how your business is positioned to take advantage of any expected changes in your industry.

Dig Deeper: Learn how to write a market analysis

Competitive analysis

Part of defining your business opportunity is determining what your competitive advantage is. To do this effectively, you need to know as much about your competitors as your target customers. 

Every business has some form of competition. If you don’t think you have competitors, then explore what alternatives there are in the market for your product or service. 

For example: In the early years of cars, their main competition was horses. For social media, the early competition was reading books, watching TV, and talking on the phone.

A good competitive analysis fully lays out the competitive landscape and then explains how your business is different. Maybe your products are better made, or cheaper, or your customer service is superior. Maybe your competitive advantage is your location – a wide variety of factors can ultimately give you an advantage.

Dig Deeper: How to write a competitive analysis for your business plan

Marketing and sales plan

The marketing and sales plan covers how you will position your product or service in the market, the marketing channels and messaging you will use, and your sales tactics. 

The best place to start with a marketing plan is with a positioning statement . 

This explains how your business fits into the overall market, and how you will explain the advantages of your product or service to customers. You’ll use the information from your competitive analysis to help you with your positioning. 

For example: You might position your company as the premium, most expensive but the highest quality option in the market. Or your positioning might focus on being locally owned and that shoppers support the local economy by buying your products.

Once you understand your positioning, you’ll bring this together with the information about your target market to create your marketing strategy . 

This is how you plan to communicate your message to potential customers. Depending on who your customers are and how they purchase products like yours, you might use many different strategies, from social media advertising to creating a podcast. Your marketing plan is all about how your customers discover who you are and why they should consider your products and services. 

While your marketing plan is about reaching your customers—your sales plan will describe the actual sales process once a customer has decided that they’re interested in what you have to offer. 

If your business requires salespeople and a long sales process, describe that in this section. If your customers can “self-serve” and just make purchases quickly on your website, describe that process. 

A good sales plan picks up where your marketing plan leaves off. The marketing plan brings customers in the door and the sales plan is how you close the deal.

Together, these specific plans paint a picture of how you will connect with your target audience, and how you will turn them into paying customers.

Dig deeper: What to include in your sales and marketing plan

Business operations

The operations section describes the necessary requirements for your business to run smoothly. It’s where you talk about how your business works and what day-to-day operations look like. 

Depending on how your business is structured, your operations plan may include elements of the business like:

• Supply chain management
• Manufacturing processes
• Equipment and technology
• Distribution

Some businesses distribute their products and reach their customers through large retailers like Amazon.com, Walmart, Target, and grocery store chains. 

These businesses should review how this part of their business works. The plan should discuss the logistics and costs of getting products onto store shelves and any potential hurdles the business may have to overcome.

If your business is much simpler than this, that’s OK. This section of your business plan can be either extremely short or more detailed, depending on the type of business you are building.

For businesses selling services, such as physical therapy or online software, you can use this section to describe the technology you’ll leverage, what goes into your service, and who you will partner with to deliver your services.

Dig Deeper: Learn how to write the operations chapter of your plan

Key milestones and metrics

Although it’s not required to complete your business plan, mapping out key business milestones and the metrics can be incredibly useful for measuring your success.

Good milestones clearly lay out the parameters of the task and set expectations for their execution. You’ll want to include:

• A description of each task
• The proposed due date
• Who is responsible for each task

If you have a budget, you can include projected costs to hit each milestone. You don’t need extensive project planning in this section—just list key milestones you want to hit and when you plan to hit them. This is your overall business roadmap. 

Possible milestones might be:

• Website launch date
• Store or office opening date
• First significant sales
• Break even date
• Business licenses and approvals

You should also discuss the key numbers you will track to determine your success. Some common metrics worth tracking include:

• Conversion rates
• Customer acquisition costs
• Profit per customer
• Repeat purchases

It’s perfectly fine to start with just a few metrics and grow the number you are tracking over time. You also may find that some metrics simply aren’t relevant to your business and can narrow down what you’re tracking.

Dig Deeper: How to use milestones in your business plan

Organization and management team

Investors don’t just look for great ideas—they want to find great teams. Use this chapter to describe your current team and who you need to hire . You should also provide a quick overview of your location and history if you’re already up and running.

Briefly highlight the relevant experiences of each key team member in the company. It’s important to make the case for why yours is the right team to turn an idea into a reality. 

Do they have the right industry experience and background? Have members of the team had entrepreneurial successes before? 

If you still need to hire key team members, that’s OK. Just note those gaps in this section.

Your company overview should also include a summary of your company’s current business structure . The most common business structures include:

• Sole proprietor
• Partnership

Be sure to provide an overview of how the business is owned as well. Does each business partner own an equal portion of the business? How is ownership divided? 

Potential lenders and investors will want to know the structure of the business before they will consider a loan or investment.

Dig Deeper: How to write about your company structure and team

Financial plan

Last, but certainly not least, is your financial plan chapter. 

Entrepreneurs often find this section the most daunting. But, business financials for most startups are less complicated than you think, and a business degree is certainly not required to build a solid financial forecast. 

A typical financial forecast in a business plan includes the following:

• Sales forecast : An estimate of the sales expected over a given period. You’ll break down your forecast into the key revenue streams that you expect to have.
• Expense budget : Your planned spending such as personnel costs , marketing expenses, and taxes.
• Profit & Loss : Brings together your sales and expenses and helps you calculate planned profits.
• Cash Flow : Shows how cash moves into and out of your business. It can predict how much cash you’ll have on hand at any given point in the future.
• Balance Sheet : A list of the assets, liabilities, and equity in your company. In short, it provides an overview of the financial health of your business. 

A strong business plan will include a description of assumptions about the future, and potential risks that could impact the financial plan. Including those will be especially important if you’re writing a business plan to pursue a loan or other investment.

Dig Deeper: How to create financial forecasts and budgets

This is the place for additional data, charts, or other information that supports your plan.

Including an appendix can significantly enhance the credibility of your plan by showing readers that you’ve thoroughly considered the details of your business idea, and are backing your ideas up with solid data.

Just remember that the information in the appendix is meant to be supplementary. Your business plan should stand on its own, even if the reader skips this section.

Dig Deeper : What to include in your business plan appendix

Optional: Business plan cover page

Adding a business plan cover page can make your plan, and by extension your business, seem more professional in the eyes of potential investors, lenders, and partners. It serves as the introduction to your document and provides necessary contact information for stakeholders to reference.

Your cover page should be simple and include:

• Company logo
• Business name
• Value proposition (optional)
• Business plan title
• Completion and/or update date
• Address and contact information
• Confidentiality statement

Just remember, the cover page is optional. If you decide to include it, keep it very simple and only spend a short amount of time putting it together.

Dig Deeper: How to create a business plan cover page

How to use AI to help write your business plan

Generative AI tools such as ChatGPT can speed up the business plan writing process and help you think through concepts like market segmentation and competition. These tools are especially useful for taking ideas that you provide and converting them into polished text for your business plan.

The best way to use AI for your business plan is to leverage it as a collaborator , not a replacement for human creative thinking and ingenuity. 

AI can come up with lots of ideas and act as a brainstorming partner. It’s up to you to filter through those ideas and figure out which ones are realistic enough to resonate with your customers. 

There are pros and cons of using AI to help with your business plan . So, spend some time understanding how it can be most helpful before just outsourcing the job to AI.

Learn more: 10 AI prompts you need to write a business plan

• Writing tips and strategies

To help streamline the business plan writing process, here are a few tips and key questions to answer to make sure you get the most out of your plan and avoid common mistakes .  

Determine why you are writing a business plan

Knowing why you are writing a business plan will determine your approach to your planning project. 

For example: If you are writing a business plan for yourself, or just to use inside your own business , you can probably skip the section about your team and organizational structure. 

If you’re raising money, you’ll want to spend more time explaining why you’re looking to raise the funds and exactly how you will use them.

Regardless of how you intend to use your business plan , think about why you are writing and what you’re trying to get out of the process before you begin.

Keep things concise

Probably the most important tip is to keep your business plan short and simple. There are no prizes for long business plans . The longer your plan is, the less likely people are to read it. 

So focus on trimming things down to the essentials your readers need to know. Skip the extended, wordy descriptions and instead focus on creating a plan that is easy to read —using bullets and short sentences whenever possible.

Have someone review your business plan

Writing a business plan in a vacuum is never a good idea. Sometimes it’s helpful to zoom out and check if your plan makes sense to someone else. You also want to make sure that it’s easy to read and understand.

Don’t wait until your plan is “done” to get a second look. Start sharing your plan early, and find out from readers what questions your plan leaves unanswered. This early review cycle will help you spot shortcomings in your plan and address them quickly, rather than finding out about them right before you present your plan to a lender or investor.

If you need a more detailed review, you may want to explore hiring a professional plan writer to thoroughly examine it.

Use a free business plan template and business plan examples to get started

Knowing what information to include in a business plan is sometimes not quite enough. If you’re struggling to get started or need additional guidance, it may be worth using a business plan template. 

There are plenty of great options available (we’ve rounded up our 8 favorites to streamline your search).

But, if you’re looking for a free downloadable business plan template , you can get one right now; download the template used by more than 1 million businesses. 

Or, if you just want to see what a completed business plan looks like, check out our library of over 550 free business plan examples . 

We even have a growing list of industry business planning guides with tips for what to focus on depending on your business type.

Common pitfalls and how to avoid them

It’s easy to make mistakes when you’re writing your business plan. Some entrepreneurs get sucked into the writing and research process, and don’t focus enough on actually getting their business started. 

Here are a few common mistakes and how to avoid them:

Not talking to your customers : This is one of the most common mistakes. It’s easy to assume that your product or service is something that people want. Before you invest too much in your business and too much in the planning process, make sure you talk to your prospective customers and have a good understanding of their needs.

• Overly optimistic sales and profit forecasts: By nature, entrepreneurs are optimistic about the future. But it’s good to temper that optimism a little when you’re planning, and make sure your forecasts are grounded in reality. 
• Spending too much time planning: Yes, planning is crucial. But you also need to get out and talk to customers, build prototypes of your product and figure out if there’s a market for your idea. Make sure to balance planning with building.
• Not revising the plan: Planning is useful, but nothing ever goes exactly as planned. As you learn more about what’s working and what’s not—revise your plan, your budgets, and your revenue forecast. Doing so will provide a more realistic picture of where your business is going, and what your financial needs will be moving forward.
• Not using the plan to manage your business: A good business plan is a management tool. Don’t just write it and put it on the shelf to collect dust – use it to track your progress and help you reach your goals.
• Presenting your business plan

The planning process forces you to think through every aspect of your business and answer questions that you may not have thought of. That’s the real benefit of writing a business plan – the knowledge you gain about your business that you may not have been able to discover otherwise.

With all of this knowledge, you’re well prepared to convert your business plan into a pitch presentation to present your ideas. 

A pitch presentation is a summary of your plan, just hitting the highlights and key points. It’s the best way to present your business plan to investors and team members.

Dig Deeper: Learn what key slides should be included in your pitch deck

Use your business plan to manage your business

One of the biggest benefits of planning is that it gives you a tool to manage your business better. With a revenue forecast, expense budget, and projected cash flow, you know your targets and where you are headed.

And yet, nothing ever goes exactly as planned – it’s the nature of business.

That’s where using your plan as a management tool comes in. The key to leveraging it for your business is to review it periodically and compare your forecasts and projections to your actual results.

Start by setting up a regular time to review the plan – a monthly review is a good starting point. During this review, answer questions like:

• Did you meet your sales goals?
• Is spending following your budget?
• Has anything gone differently than what you expected?

Now that you see whether you’re meeting your goals or are off track, you can make adjustments and set new targets. 

Maybe you’re exceeding your sales goals and should set new, more aggressive goals. In that case, maybe you should also explore more spending or hiring more employees. 

Or maybe expenses are rising faster than you projected. If that’s the case, you would need to look at where you can cut costs.

A plan, and a method for comparing your plan to your actual results , is the tool you need to steer your business toward success.

Learn More: How to run a regular plan review

How to write a business plan FAQ

What is a business plan?

A document that describes your business , the products and services you sell, and the customers that you sell to. It explains your business strategy, how you’re going to build and grow your business, what your marketing strategy is, and who your competitors are.

What are the benefits of a business plan?

A business plan helps you understand where you want to go with your business and what it will take to get there. It reduces your overall risk, helps you uncover your business’s potential, attracts investors, and identifies areas for growth.

Having a business plan ultimately makes you more confident as a business owner and more likely to succeed for a longer period of time.

What are the 7 steps of a business plan?

The seven steps to writing a business plan include:

• Write a brief executive summary
• Describe your products and services.
• Conduct market research and compile data into a cohesive market analysis.
• Describe your marketing and sales strategy.
• Outline your organizational structure and management team.
• Develop financial projections for sales, revenue, and cash flow.
• Add any additional documents to your appendix.

What are the 5 most common business plan mistakes?

There are plenty of mistakes that can be made when writing a business plan. However, these are the 5 most common that you should do your best to avoid:

• 1. Not taking the planning process seriously.
• Having unrealistic financial projections or incomplete financial information.
• Inconsistent information or simple mistakes.
• Failing to establish a sound business model.
• Not having a defined purpose for your business plan.

What questions should be answered in a business plan?

Writing a business plan is all about asking yourself questions about your business and being able to answer them through the planning process. You’ll likely be asking dozens and dozens of questions for each section of your plan.

However, these are the key questions you should ask and answer with your business plan:

• How will your business make money?
• Is there a need for your product or service?
• Who are your customers?
• How are you different from the competition?
• How will you reach your customers?
• How will you measure success?

How long should a business plan be?

The length of your business plan fully depends on what you intend to do with it. From the SBA and traditional lender point of view, a business plan needs to be whatever length necessary to fully explain your business. This means that you prove the viability of your business, show that you understand the market, and have a detailed strategy in place.

If you intend to use your business plan for internal management purposes, you don’t necessarily need a full 25-50 page business plan. Instead, you can start with a one-page plan to get all of the necessary information in place.

What are the different types of business plans?

While all business plans cover similar categories, the style and function fully depend on how you intend to use your plan. Here are a few common business plan types worth considering.

Traditional business plan: The tried-and-true traditional business plan is a formal document meant to be used when applying for funding or pitching to investors. This type of business plan follows the outline above and can be anywhere from 10-50 pages depending on the amount of detail included, the complexity of your business, and what you include in your appendix.

Business model canvas: The business model canvas is a one-page template designed to demystify the business planning process. It removes the need for a traditional, copy-heavy business plan, in favor of a single-page outline that can help you and outside parties better explore your business idea.

One-page business plan: This format is a simplified version of the traditional plan that focuses on the core aspects of your business. You’ll typically stick with bullet points and single sentences. It’s most useful for those exploring ideas, needing to validate their business model, or who need an internal plan to help them run and manage their business.

Lean Plan: The Lean Plan is less of a specific document type and more of a methodology. It takes the simplicity and styling of the one-page business plan and turns it into a process for you to continuously plan, test, review, refine, and take action based on performance. It’s faster, keeps your plan concise, and ensures that your plan is always up-to-date.

What’s the difference between a business plan and a strategic plan?

A business plan covers the “who” and “what” of your business. It explains what your business is doing right now and how it functions. The strategic plan explores long-term goals and explains “how” the business will get there. It encourages you to look more intently toward the future and how you will achieve your vision.

However, when approached correctly, your business plan can actually function as a strategic plan as well. If kept lean, you can define your business, outline strategic steps, and track ongoing operations all with a single plan.

Noah is the COO at Palo Alto Software, makers of the online business plan app LivePlan. He started his career at Yahoo! and then helped start the user review site Epinions.com. From there he started a software distribution business in the UK before coming to Palo Alto Software to run the marketing and product teams.

Table of Contents

• Use AI to help write your plan
• Common planning mistakes
• Manage with your business plan

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How to Create a Business Plan as an Entrepreneur

How do i write a three-year business plan, what is the difference between a marketing & business plan.

• Examples of Liquor Store Business Plans
• Business Plan Vs. Business Strategy

Business plans are critical when you start a business, and you shouldn't overlook them. Yearly business plans serve as a road map to each stage of the business and are essential to securing funding and bringing in partners. They detail the business's structure, management and expected growth.

Types of Yearly Business Plans

There is no right or wrong way to create a yearly business plan. However, most business plans fall in the traditional or lean startup categories. According to the experts at the U.S. Small Business Administration (SBA), traditional business plans are the most common. While they tend to be longer than a lean startup plan, traditional business plans dive into the business's details. In most cases, lenders and investors prefer to see a traditional business plan for an in-depth understanding of the business.

Lean startup business plans are less common. However, they're ideal if the business is simple or you want a quick way to explain your business. Unlike traditional plans that can take dozens of pages to write, lean startup plans are typically one page long, only covering the business plan's key elements.

Regardless of the format, all business plans should communicate ideas clearly, objectively and logically. According to the writers at Inc. , business plans must detail the business's projected operations over the first months or years, clearly state the business's vision, management, personnel requirements and marketing plans, and provide an analysis of current and future competition.

Key Elements of Traditional Business Plan

According to the SBA, traditional business plans include nine sections: an executive summary, company description, marketing analysis, organization, services and production line, marketing and sales, funding request financial projections and an appendix.

The executive summary should include the mission statement and concisely explain why the business will be successful. A company description follows that statement, detailing the problem the company will solve, along with the company's competitive advantages.

The market analysis is where the plan details the target market and industry outlook with competitive research and trends. After providing a general view of the market and the space the business will fill, you'll need to explain the business's legal structure. For example, is the company an LLC or a C corporation?

Services, Product Line, Financial Projections and Appendix

Next, detail the service or product line the business will produce. This section is where you include any patents or copyright filings and research and development for the product. The marketing and sales plan follows the services and product section and beneath that is the funding request, which includes how much funding is needed and why it's necessary.

You should include financial projections to justify the funding request. This section includes forecasted income statements, balance sheets and quarterly projections for the first year. Lastly, include an appendix of supporting documents such as credit histories, product pictures and licenses. You can find a one-year plan example on the SBA website.

Key Elements of a Lean Startup Plan

Lean startup plans are less detailed than traditional business plans and only include the plan's key points. This document begins with any key partnerships, such as suppliers, manufacturers and subcontractors. The next section of a lean startup plan details the activities that will give the business a competitive edge. After that, include other key asset information, such as staff, capital and intellectual property.

In the next section, describe the target market, explaining how the business will interact with the customers and the channels that connect these customers to the business. The final section of a lean startup plan includes the cost structure strategy and explains the revenue streams.

• U.S. Small Business Administration: Write Your Business Plan
• Inc.: How to Write the Perfect Business Plan: A Comprehensive Guide

Danielle Smyth is a writer and content marketer from upstate New York. She has been writing on business-related topics for nearly 10 years. She owns her own content marketing agency, Wordsmyth Creative Content Marketing, and she works with a number of small businesses to develop B2B content for their websites, social media accounts, and marketing materials. In addition to this content, she has written business-related articles for sites like Sweet Frivolity, Alliance Worldwide Investigative Group, Bloom Co and Spent.

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How to Write a Business Plan (Plus Examples & Templates)

Have you ever wondered how to write a business plan step by step? Mike Andes, told us: 

This guide will help you write a business plan to impress investors.

Throughout this process, we’ll get information from Mike Andes, who started Augusta Lawn Care Services when he was 12 and turned it into a franchise with over 90 locations. He has gone on to help others learn how to write business plans and start businesses.  He knows a thing or two about writing  business plans!

We’ll start by discussing the definition of a business plan. Then we’ll discuss how to come up with the idea, how to do the market research, and then the important elements in the business plan format. Keep reading to start your journey!

What Is a Business Plan?

A business plan is simply a road map of what you are trying to achieve with your business and how you will go about achieving it. It should cover all elements of your business including: 

• Finding customers
• Plans for developing a team
•  Competition
• Legal structures
• Key milestones you are pursuing

If you aren’t quite ready to create a business plan, consider starting by reading our business startup guide .

Get a Business Idea

Before you can write a business plan, you have to have a business idea. You may see a problem that needs to be solved and have an idea how to solve it, or you might start by evaluating your interests and skills. 

Mike told us, “The three things I suggest asking yourself when thinking about starting a business are:

• What am I good at?
• What would I enjoy doing?
• What can I get paid for?”

If all three of these questions don’t lead to at least one common answer, it will probably be a much harder road to success. Either there is not much market for it, you won’t be good at it, or you won’t enjoy doing it. 

As Mike told us, “There’s enough stress starting and running a business that if you don’t like it or aren’t good at it, it’s hard to succeed.”

If you’d like to hear more about Mike’s approach to starting a business, check out our YouTube video

Conduct Market Analysis

Market analysis is focused on establishing if there is a target market for your products and services, how large the target market is, and identifying the demographics of people or businesses that would be interested in the product or service. The goal here is to establish how much money your business concept can make.

Product and Service Demand

A search engine is your best friend when trying to figure out if there is demand for your products and services. Personally, I love using presearch.org because it lets you directly search on a ton of different platforms including Google, Youtube, Twitter, and more. Check out the screenshot for the full list of search options.

With quick web searches, you can find out how many competitors you have, look through their reviews, and see if there are common complaints about the competitors. Bad reviews are a great place to find opportunities to offer better products or services. 

If there are no similar products or services, you may have stumbled upon something new, or there may just be no demand for it. To find out, go talk to your most honest friend about the idea and see what they think. If they tell you it’s dumb or stare at you vacantly, there’s probably no market for it.

You can also conduct a survey through social media to get public opinion on your idea. Using Facebook Business Manager , you could get a feel for who would be interested in your product or service.

 I ran a quick test of how many people between 18-65  you could reach in the U.S. during a week. It returned an estimated 700-2,000 for the total number of leads, which is enough to do a fairly accurate statistical analysis.

Identify Demographics of Target Market

Depending on what type of business you want to run, your target market will be different. The narrower the demographic, the fewer potential customers you’ll have. If you did a survey, you’ll be able to use that data to help define your target audience. Some considerations you’ll want to consider are:

• Other Interests
• Marital Status
• Do they have kids?

Once you have this information, it can help you narrow down your options for location and help define your marketing further. One resource that Mike recommended using is the Census Bureau’s Quick Facts Map . He told us,  

“It helps you quickly evaluate what the best areas are for your business to be located.”

How to Write a Business Plan

Now that you’ve developed your idea a little and established there is a market for it, you can begin writing a business plan. Getting started is easier with the business plan template we created for you to download. I strongly recommend using it as it is updated to make it easier to create an action plan. 

Each of the following should be a section of your business plan:

• Business Plan Cover Page
• Table of Contents
• Executive Summary
• Company Description
• Description of Products and Services

SWOT Analysis

• Competitor Data
• Competitive Analysis
• Marketing Expenses Strategy 

Pricing Strategy

• Distribution Channel Assessment
• Operational Plan
• Management and Organizational Strategy
• Financial Statements and/or Financial Projections

We’ll look into each of these. Don’t forget to download our free business plan template (mentioned just above) so you can follow along as we go. 

How to Write a Business Plan Step 1. Create a Cover Page

The first thing investors will see is the cover page for your business plan. Make sure it looks professional. A great cover page shows that you think about first impressions.

A good business plan should have the following elements on a cover page:

• Professionally designed logo
• Company name
• Mission or Vision Statement
• Contact Info

Basically, think of a cover page for your business plan like a giant business card. It is meant to capture people’s attention but be quickly processed.

How to Write a Business Plan Step 2. Create a Table of Contents

Most people are busy enough that they don’t have a lot of time. Providing a table of contents makes it easy for them to find the pages of your plan that are meaningful to them.

A table of contents will be immediately after the cover page, but you can include it after the executive summary. Including the table of contents immediately after the executive summary will help investors know what section of your business plan they want to review more thoroughly.

Check out Canva’s article about creating a  table of contents . It has a ton of great information about creating easy access to each section of your business plan. Just remember that you’ll want to use different strategies for digital and hard copy business plans.

How to Write a Business Plan Step 3. Write an Executive Summary

An executive summary is where your business plan should catch the readers interest.  It doesn’t need to be long, but should be quick and easy to read.

Mike told us,

How long should an executive summary bein an informal business plan?

For casual use, an executive summary should be similar to an elevator pitch, no more than 150-160 words, just enough to get them interested and wanting more. Indeed has a great article on elevator pitches .  This can also be used for the content of emails to get readers’ attention.

It consists of three basic parts:

• An introduction to you and your business.
• What your business is about.
• A call to action

Example of an informal executive summary 

One of the best elevator pitches I’ve used is:

So far that pitch has achieved a 100% success rate in getting partnerships for the business.

What should I include in an executive summary for investors?

Investors are going to need a more detailed executive summary if you want to secure financing or sell equity. The executive summary should be a brief overview of your entire business plan and include:

• Introduction of yourself and company.
• An origin story (Recognition of a problem and how you came to solution)
• An introduction to your products or services.
• Your unique value proposition. Make sure to include intellectual property.
• Where you are in the business life cycle
• Request and why you need it.

Successful business plan examples

The owner of Urbanity told us he spent 2 months writing a 75-page business plan and received a $250,000 loan from the bank when he was 23. Make your business plan as detailed as possible when looking for financing. We’ve provided a template to help you prepare the portions of a business plan that banks expect.

Here’s the interview with the owner of Urbanity:

When to write an executive summary?

Even though the summary is near the beginning of a business plan, you should write it after you complete the rest of a business plan. You can’t talk about revenue, profits, and expected expenditures if you haven’t done the market research and created a financial plan.

What mistakes do people make when writing an executive summary?

Business owners commonly go into too much detail about the following items in an executive summary:

• Marketing and sales processes
• Financial statements
• Organizational structure
• Market analysis

These are things that people will want to know later, but they don’t hook the reader. They won’t spark interest in your small business, but they’ll close the deal.

How to Write a Business Plan Step 4. Company Description

Every business plan should include a company description. A great business plan will include the following elements while describing the company:

• Mission statement
• Philosophy and vision
• Company goals

Target market

• Legal structure

Let’s take a look at what each section includes in a good business plan.

Mission Statement

A mission statement is a brief explanation of why you started the company and what the company’s main focus is. It should be no more than one or two sentences. Check out HubSpot’s article 27 Inspiring Mission Statement for a great read on informative and inspiring mission and vision statements. 

Company Philosophy and Vision

The company philosophy is what drives your company. You’ll normally hear them called core values.  These are the building blocks that make your company different. You want to communicate your values to customers, business owners, and investors as often as possible to build a company culture, but make sure to back them up.

What makes your company different?

Each company is different. Your new business should rise above the standard company lines of honesty, integrity, fun, innovation, and community when communicating your business values. The standard answers are corporate jargon and lack authenticity. 

Examples of core values

One of my clients decided to add a core values page to their website. As a tech company they emphasized the values:

•  Prioritize communication.
•  Never stop learning.
•  Be transparent.
•  Start small and grow incrementally.

These values communicate how the owner and the rest of the company operate. They also show a value proposition and competitive advantage because they specifically focus on delivering business value from the start. These values also genuinely show what the company is about and customers recognize the sincerity. Indeed has a great blog about how to identify your core values .

What is a vision statement?

A vision statement communicate the long lasting change a business pursues. The vision helps investors and customers understand what your company is trying to accomplish. The vision statement goes beyond a mission statement to provide something meaningful to the community, customer’s lives, or even the world.

Example vision statements

The Alzheimer’s Association is a great example of a vision statement:

A world without Alzheimer’s Disease and other dementia.

It clearly tells how they want to change the world. A world without Alzheimers might be unachievable, but that means they always have room for improvement.

Business Goals

You have to measure success against goals for a business plan to be meaningful. A business plan helps guide a company similar to how your GPS provides a road map to your favorite travel destination. A goal to make as much money as possible is not inspirational and sounds greedy.

Sure, business owners want to increase their profits and improve customer service, but they need to present an overview of what they consider success. The goals should help everyone prioritize their work.

How far in advance should a business plan?

Business planning should be done at least one year in advance, but many banks and investors prefer three to five year business plans. Longer plans show investors that the management team  understands the market and knows the business is operating in a constantly shifting market. In addition, a plan helps businesses to adjust to changes because they have already considered how to handle them.

Example of great business goals

My all time-favorite long-term company goals are included in Tesla’s Master Plan, Part Deux . These goals were written in 2016 and drive the company’s decisions through 2026. They are the reason that investors are so forgiving when Elon Musk continually fails to meet his quarterly and annual goals.

If the progress aligns with the business plan investors are likely to continue to believe in the company. Just make sure the goals are reasonable or you’ll be discredited (unless you’re Elon Musk).

You did target market research before creating a business plan. Now it’s time to add it to the plan so others understand what your ideal customer looks like. As a new business owner, you may not be considered an expert in your field yet, so document everything. Make sure the references you use are from respectable sources. 

Use information from the specific lender when you are applying for lending. Most lenders provide industry research reports and using their data can strengthen the position of your business plan.

A small business plan should include a section on the external environment. Understanding the industry is crucial because we don’t plan a business in a vacuum. Make sure to research the industry trends, competitors, and forecasts. I personally prefer IBIS World for my business research. Make sure to answer questions like:

• What is the industry outlook long-term and short-term?
• How will your business take advantage of projected industry changes and trends?
• What might happen to your competitors and how will your business successfully compete?

Industry resources

Some helpful resources to help you establish more about your industry are:

• Trade Associations
• Federal Reserve
• Bureau of Labor Statistics

Legal Structure

There are five basic types of legal structures that most people will utilize:

• Sole proprietorships
• Limited Liability Companies (LLC)

Partnerships

Corporations.

• Franchises.

Each business structure has their pros and cons. An LLC is the most common legal structure due to its protection of personal assets and ease of setting up. Make sure to specify how ownership is divided and what roles each owner plays when you have more than one business owner.

You’ll have to decide which structure is best for you, but we’ve gathered information on each to make it easier.

Sole Proprietorship

A sole proprietorship is the easiest legal structure to set up but doesn’t protect the owner’s personal assets from legal issues. That means if something goes wrong, you could lose both your company and your home.

To start a sole proprietorship, fill out a special tax form called a  Schedule C . Sole proprietors can also join the American Independent Business Alliance .

Limited Liability Company (LLC)

An LLC is the most common business structure used in the United States because an LLC protects the owner’s personal assets. It’s similar to partnerships and corporations, but can be a single-member LLC in most states. An LLC requires a document called an operating agreement.

Each state has different requirements. Here’s a link to find your state’s requirements . Delaware and Nevada are common states to file an LLC because they are really business-friendly. Here’s a blog on the top 10 states to get an LLC.

Partnerships are typically for legal firms. If you choose to use a partnership choose a Limited Liability Partnership. Alternatively, you can just use an LLC.

Corporations are typically for massive organizations. Corporations have taxes on both corporate and income tax so unless you plan on selling stock, you are better off considering an LLC with S-Corp status . Investopedia has good information corporations here .

There are several opportunities to purchase successful franchises. TopFranchise.com has a list of companies in a variety of industries that offer franchise opportunities. This makes it where an entrepreneur can benefit from the reputation of an established business that has already worked out many of the kinks of starting from scratch.

How to Write a Business Plan Step 5. Products and Services

This section of the business plan should focus on what you sell, how you source it, and how you sell it. You should include:

• Unique features that differentiate your business products from competitors
• Intellectual property
• Your supply chain
• Cost and pricing structure 

Questions to answer about your products and services

Mike gave us a list  of the most important questions to answer about your product and services:

• How will you be selling the product? (in person, ecommerce, wholesale, direct to consumer)?
• How do you let them know they need a product?
• How do you communicate the message?
• How will you do transactions?
• How much will you be selling it for?
• How many do you think you’ll sell and why?

Make sure to use the worksheet on our business plan template .

How to Write a Business Plan Step 6. Sales and Marketing Plan

The marketing and sales plan is focused on the strategy to bring awareness to your company and guides how you will get the product to the consumer.  It should contain the following sections:

SWOT Analysis stands for strengths, weaknesses, opportunities, and threats. Not only do you want to identify them, but you also want to document how the business plans to deal with them.

Business owners need to do a thorough job documenting how their service or product stacks up against the competition.

If proper research isn’t done, investors will be able to tell that the owner hasn’t researched the competition and is less likely to believe that the team can protect its service from threats by the more well-established competition. This is one of the most common parts of a presentation that trips up business owners presenting on Shark Tank .

SWOT Examples

Examples of strengths and weaknesses could be things like the lack of cash flow, intellectual property ownership, high costs of suppliers, and customers’ expectations on shipping times.

Opportunities could be ways to capitalize on your strengths or improve your weaknesses, but may also be gaps in the industry. This includes:

• Adding offerings that fit with your current small business
• Increase sales to current customers
• Reducing costs through bulk ordering
• Finding ways to reduce inventory
•  And other areas you can improve

Threats will normally come from outside of the company but could also be things like losing a key member of the team. Threats normally come from competition, regulations, taxes, and unforeseen events.

The management team should use the SWOT analysis to guide other areas of business planning, but it absolutely has to be done before a business owner starts marketing. 

Include Competitor Data in Your Business Plan

When you plan a business, taking into consideration the strengths and weaknesses of the competition is key to navigating the field. Providing an overview of your competition and where they are headed shows that you are invested in understanding the industry.

For smaller businesses, you’ll want to search both the company and the owners names to see what they are working on. For publicly held corporations, you can find their quarterly and annual reports on the SEC website .

What another business plans to do can impact your business. Make sure to include things that might make it attractive for bigger companies to outsource to a small business.

Marketing Strategy

The marketing and sales part of business plans should be focused on how you are going to make potential customers aware of your business and then sell to them.

If you haven’t already included it, Mike recommends:

“They’ll want to know about Demographics, ages, and wealth of your target market.”

Make sure to include the Total addressable market .  The term refers to the value if you captured 100% of the market.

Advertising Strategy

You’ll explain what formats of advertising you’ll be using. Some possibilities are:

• Online: Facebook and Google are the big names to work with here.
• Print : Print can be used to reach broad groups or targeted markets. Check out this for tips .
• Radio : iHeartMedia is one of the best ways to advertise on the radio
• Cable television : High priced, hard to measure ROI, but here’s an explanation of the process
• Billboards: Attracting customers with billboards can be beneficial in high traffic areas.

You’ll want to define how you’ll be using each including frequency, duration, and cost. If you have the materials already created, including pictures or links to the marketing to show creative assets.

Mike told us “Most businesses are marketing digitally now due to Covid, but that’s not always the right answer.”

Make sure the marketing strategy will help team members or external marketing agencies stay within the brand guidelines .

This section of a business plan should be focused on pricing. There are a ton of pricing strategies that may work for different business plans. Which one will work for you depends on what kind of a business you run.

Some common pricing strategies are:

• Value-based pricing – Commonly used with home buying and selling or other products that are status symbols.
• Skimming pricing – Commonly seen in video game consoles, price starts off high to recoup expenses quickly, then reduces over time.
• Competition-based pricing – Pricing based on competitors’ pricing is commonly seen at gas stations.
• Freemium services –  Commonly used for software, where there is a free plan, then purchase options for more functionality.

HubSpot has a great calculator and blog on pricing strategies.

Beyond explaining what strategy your business plans to use, you should include references for how you came to this pricing strategy and how it will impact your cash flow.

Distribution Plan

This part of a business plan is focused on how the product or service is going to go through the supply chain. These may include multiple divisions or multiple companies. Make sure to include any parts of the workflow that are automated so investors can see where cost savings are expected and when.

Supply Chain Examples

For instance, lawn care companies  would need to cover aspects such as:

• Suppliers for lawn care equipment and tools
• Any chemicals or treatments needed
• Repair parts for sprinkler systems
• Vehicles to transport equipment and employees
• Insurance to protect the company vehicles and people.

Examples of Supply Chains

These are fairly flat supply chains compared to something like a clothing designer where the clothes would go through multiple vendors. A clothing company might have the following supply chain:

• Raw materials
• Shipping of raw materials
• Converting of raw materials to thread
• Shipping thread to produce garments
• Garment producer
• Shipping to company
• Company storage
• Shipping to retail stores

There have been advances such as print on demand that eliminate many of these steps. If you are designing completely custom clothing, all of this would need to be planned to keep from having business disruptions.

The main thing to include in the business plan is the list of suppliers, the path the supply chain follows, the time from order to the customer’s home, and the costs associated with each step of the process.

According to BizPlanReview , a business plan without this information is likely to get rejected because they have failed to research the key elements necessary to make sales to the customer.

How to Write a Business Plan Step 7. Company Organization and Operational Plan

This part of the business plan is focused on how the business model will function while serving customers.  The business plan should provide an overview of  how the team will manage the following aspects:

Quality Control

• Legal environment

Let’s look at each for some insight.

Production has already been discussed in previous sections so I won’t go into it much. When writing a business plan for investors, try to avoid repetition as it creates a more simple business plan.

If the organizational plan will be used by the team as an overview of how to perform the best services for the customer, then redundancy makes more sense as it communicates what is important to the business.

Quality control policies help to keep the team focused on how to verify that the company adheres to the business plan and meets or exceeds customer expectations.

Quality control can be anything from a standard that says “all labels on shirts can be no more than 1/16″ off center” to a defined checklist of steps that should be performed and filled out for every customer.

There are a variety of organizations that help define quality control including:

• International Organization for Standardization – Quality standards for energy, technology, food, production environments, and cybersecurity
• AICPA – Standard defined for accounting.
• The Joint Commission – Healthcare
• ASHRAE – HVAC best practices

You can find lists of the organizations that contribute most to the government regulation of industries on Open Secrets . Research what the leaders in your field are doing. Follow their example and implement it in your quality control plan.

For location, you should use information from the market research to establish where the location will be. Make sure to include the following in the location documentation.

• The size of your location
• The type of building (retail, industrial, commercial, etc.)
• Zoning restrictions – Urban Wire has a good map on how zoning works in each state
• Accessibility – Does it meet ADA requirements?
• Costs including rent, maintenance, utilities, insurance and any buildout or remodeling costs
• Utilities – b.e.f. has a good energy calculator .

Legal Environment

The legal requirement section is focused on defining how to meet the legal requirements for your industry. A good business plan should include all of the following:

• Any licenses and/or permits that are needed and whether you’ve obtained them
• Any trademarks, copyrights, or patents that you have or are in the process of applying for
• The insurance coverage your business requires and how much it costs
• Any environmental, health, or workplace regulations affecting your business
• Any special regulations affecting your industry
• Bonding requirements, if applicable

Your local SBA office can help you establish requirements in your area. I strongly recommend using them. They are a great resource.

Your business plan should include a plan for company organization and hiring. While you may be the only person with the company right now, down the road you’ll need more people. Make sure to consider and document the answers to the following questions:

• What is the current leadership structure and what will it look like in the future?
• What types of employees will you have? Are there any licensing or educational requirements?
• How many employees will you need?
• Will you ever hire freelancers or independent contractors?
• What is each position’s job description?
• What is the pay structure (hourly, salaried, base plus commission, etc.)?
• How do you plan to find qualified employees and contractors?

One of the most crucial parts of a business plan is the organizational chart. This simply shows the positions the company will need, who is in charge of them and the relationship of each of them. It will look similar to this:

Our small business plan template has a much more in-depth organizational chart you can edit to include when you include the organizational chart in your business plan.

How to Write a Business Plan Step 8. Financial Statements 

No business plan is complete without financial statements or financial projections. The business plan format will be different based on whether you are writing a business plan to expand a business or a startup business plan. Let’s dig deeper into each.

Provide All Financial Income from an Existing Business

An existing business should use their past financial documents including the income statement, balance sheet, and cash flow statement to find trends to estimate the next 3-5 years.

You can create easy trendlines in excel to predict future revenue, profit and loss, cash flow, and other changes in year-over-year performance. This will show your expected performance assuming business continues as normal.

If you are seeking an investment, then the business is probably not going to continue as normal. Depending on the financial plan and the purpose of getting financing, adjustments may be needed to the following:

• Higher Revenue if expanding business
• Lower Cost of Goods Sold if purchasing inventory with bulk discounts
• Adding interest if utilizing financing (not equity deal)
• Changes in expenses
• Addition of financing information to the cash flow statement
• Changes in Earnings per Share on the balance sheet

Financial modeling is a challenging subject, but there are plenty of low-cost courses on the subject. If you need help planning your business financial documentation take some time to watch some of them.

Make it a point to document how you calculated all the changes to the income statement, balance sheet, and cash flow statement in your business plan so that key team members or investors can verify your research.

Financial Projections For A Startup Business Plan

Unlike an existing business, a startup doesn’t have previous success to model its future performance. In this scenario, you need to focus on how to make a business plan realistic through the use of industry research and averages.

Mike gave the following advice in his interview:

Financial Forecasting Mistakes

One of the things a lot of inexperienced people use is the argument, “If I get one percent of the market, it is worth $100 million.” If you use this, investors are likely to file the document under bad business plan examples.

Let’s use custom t-shirts as an example.

Credence Research estimated in 2018 there were 11,334,800,000 custom t-shirts sold for a total of $206.12 Billion, with a 6% compound annual growth rate.

With that data,  you can calculate that the industry will grow to $270 Billion in 2023 and that the average shirt sold creates $18.18 in revenue.

Combine that with an IBIS World estimate of 11,094 custom screen printers and that means even if you become an average seller, you’ll get .009% of the market.

Here’s a table for easier viewing of that information.

The point here is to make sure your business proposal examples make sense.

You’ll need to know industry averages such as cost of customer acquisition, revenue per customer, the average cost of goods sold, and admin costs to be able to create accurate estimates.

Our simple business plan templates walk you through most of these processes. If you follow them you’ll have a good idea of how to write a business proposal.

How to Write a Business Plan Step 9. Business Plan Example of Funding Requests

What is a business plan without a plan on how to obtain funding?

The Small Business Administration has an example for a pizza restaurant that theoretically needed nearly $20k to make it through their first month.

In our video, How to Start a $500K/Year T-Shirt Business (Pt. 1 ), Sanford Booth told us he needed about $200,000 to start his franchise and broke even after 4 months.

Freshbooks estimates it takes on average 2-3 years for a business to be profitable, which means the fictitious pizza company from the SBA could need up to $330k to make it through that time and still pay their bills for their home and pizza shop.

Not every business needs that much to start, but realistically it’s a good idea to assume that you need a fairly large cushion.

Ways to get funding for a small business

There are a variety of ways to cover this. the most common are:

• Bootstrapping – Using your savings without external funding.
• Taking out debt – loans, credit cards
• Equity, Seed Funding – Ownership of a percentage of the company in exchange for current funds
• Crowdsourcing – Promising a good for funding to create the product

Keep reading for more tips on how to write a business plan.

How funding will be used

When asking for business financing make sure to include:

• How much to get started?
• What is the minimum viable product and how soon can you make money?
• How will the money be spent?

Mike emphasized two aspects that should be included in every plan, 

How to Write a Business Plan Resources

Here are some links to a business plan sample and business plan outline. 

• Sample plan

It’s also helpful to follow some of the leading influencers in the business plan writing community. Here’s a list:

• Wise Plans –  Shares a lot of information on starting businesses and is a business plan writing company.
• Optimus Business Plans –  Another business plan writing company.
• Venture Capital – A venture capital thread that can help give you ideas.

How to Write a Business Plan: What’s Next?

We hope this guide about how to write a simple business plan step by step has been helpful. We’ve covered:

• The definition of a business plan
• Coming up with a business idea
• Performing market research
• The critical components of a business plan
• An example business plan

In addition, we provided you with a simple business plan template to assist you in the process of writing your startup business plan. The startup business plan template also includes a business model template that will be the key to your success.

Don’t forget to check out the rest of our business hub .

Have you written a business plan before? How did it impact your ability to achieve your goals?

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How to Create a Profitable Annual Business Plan [+Free Template]

Published: February 09, 2023

The beginning of a new quarter is the perfect time to start planning the next year for your business. Start the next year or quarter off on the right foot by creating an annual business plan for your company.

Q4 often brings a flurry of business-related activity. And while all this activity helps fill the pipeline, it can distract you from reflecting on past performance and preparing for the year or quarter ahead.

Fortunately, you can write an annual business plan at any time of the year. Start your plan now to set your team up for success.

What is an annual business plan?

An annual business plan is just that — a plan for you and your employees to help achieve the company’s goals for the year. Think of an annual business plan as the guide to complete all of your company’s overall goals outlined in your initial business plan.

The first business plan you wrote for your business is the blueprint and the annual business plan is the detailed instructions to keep your business running long-term.

Usually, an annual business plan contains a short description of your company, a marketing analysis, and a sales/marketing plan.

Because an annual business plan is for the year, you’ll want to review your business at the end of four consecutive quarters and revise your plan for the next four quarters.

Why is annual business planning important?

Even though the fourth quarter might be a busy time of year, don’t put off creating an annual business plan.

Not only will your annual business plan keep you on track, it will also help you map out a strategy to keep your employees accountable. You can then more easily achieve the overall goals of your business.

Here are some reasons why it’s well worth creating an annual business plan for your company.

You can measure your success.

An annual business plan is the best way to measure your success. And I’m referring to the collective “you” here because it takes the entire company or all of your employees to make new business efforts effective.

An annual plan not only sets expectations for you but also for others within your company who need to contribute to the business’s success.

You can reflect on the past and plan ahead.

Creating an annual business plan allows you to reflect on the past 12 months.

As you reflect on the previous year, you’ll be able to get a good idea of what your business is capable of doing and set accurate, attainable projections based on previous numbers.

You’ll define your business goals.

Your annual business plan will shed some light on what the heck you do at your company. For those who are not routinely involved in new business, it can seem like a black hole of mystery.

Sharing your plan — whether to an executive committee, department heads, or even the entire staff — adds clarity and gives everyone something to aim for.

You can impress your boss.

If you head a department that could benefit from an annual business plan, don’t wait to be asked before you start writing. Get on your CEO’s schedule to review your outline and discuss your intentions for putting this plan together.

Sometimes the hardest part is getting started. You can get the ball rolling with the basic template that follows.

Annual Business Plan Template

Each section of your annual business plan will help tell the story of your company and clearly define your company’s goals for the year.

Let’s take a look at each section of the annual business plan template .

Executive Summary

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Annual Planning Templates: How to Make your 2021 Annual Plan

It’s that time of the year when annual planning returns to the top of your list. And while you already have some great ideas in mind, the hardest part is to document and lay out the whole plan. So today I’ll show you 15 free annual planning templates you can download right away and use in the making of your annual business plan.

What’s an Annual Plan?

Before we start, let’s be clear on what “Annual Plan” means. An annual business plan is a work plan that outlines the goals, resources and operations a company will execute in a 1-year period. It usually includes an annual budget, project deadlines, roles and responsibilities. In other words, the annual plan acts as a roadmap for the organization and aligns internal teams to the yearly business goals.

As you can see, the annual plan sets the direction a company will go for the next 12 months. But, how to do annual planning? It really depends on how big the company is and how detailed you want your work plan to be. In the following section, I’ll cover all the essentials you need to make a strong annual plan.

How to Create a Successful Annual Plan? (+ Free Planning PowerPoint Templates)

Most people know that annual planning involves assessing past results, setting realistic goals and defining how to achieve them. But it doesn’t end there! A crucial part of the annual business plan is the implementation and for this you need to effectively communicate the new strategies. To make all this happen, the 24Slides designers have created a selection of amazing PowerPoint templates to help you in the process of making and sharing your annual plan. Let’s see each step in more detail below:

Step #1: Assess Your Current Situation

Planning is all about reading a situation and making informed choices. So step #1 in your annual planning process is to review last year . It’s important to determine what worked and what didn’t work for the business. To do this you can gather data from past reports or talk to managers from each area. You can also interview key roles like customer service reps to know what clients liked or disliked from your products. All the activities in this stage should help you identify what went well and what could be improved next year.

To maximize your productivity, use a planning tool like the December calendar template . It will help you manage your time and keep things running smoothly from the beginning. In this template, you’ll find horizontal and vertical December calendars you can pick from to visualize your monthly activities. And if you prefer to see each event in detail, opt for this corporate agenda template .

Once you have all the information you need, it’s time to put together your findings and conclusions. For this, the Business Review template is a great platform to showcase the analysis you’ve done so far. It features charts, diagrams, and timelines to review key areas such as finances, marketing, operations, sales, and others. Plus, having your initial ideas in a structured report will make your annual planning easier as you can come back to these points at any time in the process.

The most important advice I can give you for this step is to be honest with yourself. Remember that you can’t change what you don’t acknowledge, so being objective while assessing your current situation is crucial.

Step #2: Set Goals and Priorities

Now that you know where you stand, it’s time to look ahead. Where do you want the company to be next year? This is where you think about all the possibilities and pick the ones that can work within the situation of the business (that’s why the first step was so important!). I’m sure there are a million things you’d like your team to accomplish, but you need to be realistic with your annual goals.

A good practice to start goal-setting with the right foot is to identify the business priorities . And for this, Pyramid diagrams are perfect to order topics in a hierarchical way. With these triangle shapes, you’ll be able to rank “problems to solve” according to its relevance, available resources, or impact on the business. This approach allows you to set criteria for every topic you want to work on and see what you should address first in your annual plan.

With all this in place, you already have a clear sense of where the company is going and now you’re ready to use one of the most powerful tools for annual planning: the OKR framework template

Objectives and Key Results (OKR) is a goal-setting system that makes you focus on your annual goals and how to make them happen. First, you set your Objectives, which should answer: What do you want to achieve next year? And then your Key Results or the measurable ways you can prove you’re achieving the objectives. Here’s a simple OKR example :

• Objective: Improve your brand presence online
• Key Result 1: Hit 200,000 visits to your website every month
• Key Result 2: Collaborate with 5 micro-influencers in a product release campaign

Check out this article to learn more about how to set your OKR goals !

Step #3: Define Your Strategies and Actions

Next on your list is the HOW of your plan . Note that in the OKR framework, your Key Results work as strategies for reaching your objectives. This means you can go straight to defining your actions. However, if you’re still new to OKRs, use this visual method:

Circle mind maps are simple yet powerful tools to come up with new ideas. Just place your goals at the center and use the branches for the actions your company should take. This is a great way to focus on what you want to accomplish while mapping out your business strategies . Here are some examples: Improving your customer service, targeting a particular niche, or increasing your company’s sustainability. Remember that they should be aligned to your goals and broad enough to break them into actions.

Following, you can use Gantt charts to plan out the actions involved in each strategy. These corporate Gantt charts are perfect to distribute your team activities throughout the year and set monthly or quarterly deadlines. You can also color-code events according to their status. As you can see, Gantt charts are an easy way to organize strategies and actions for the annual business plan.

And here’s an extra annual planning template! If you want to group your objectives, strategies, and actions in a single place, check out the 30 60 90 business plan template . It has creative timelines, a table chart, milestone slides, and more to showcase everything you’ve worked on so far. The great thing about a 30-60-90 plan is that it allows you to implement quickly and test your plan in the first 3 months. This way you can see if you’re on the right path to close the gap between where you are and where you want to be next year.

Step #4: Share the Action Plan with your Team

One of the top reasons plans fail is because there’s no clear implementation strategy. Thus, it becomes hard – if not impossible- to integrate the annual plan into the day-to-day operations. Luckily, we’ve addressed all this in step #3, but there’s still one thing left: communicate the HOW to your team .

What’s the use of putting together a great annual plan if you can’t execute it, right? That’s why a detailed action plan is key to help your staff understand how their efforts contribute to the company’s success.

And when it comes to sharing a work plan, this template is a must-have in your annual planning toolkit. The Work Plan PowerPoint template will help you showcase the next projects and activities. You can include business goals and key results so everyone knows what the company expects from them. And the best thing is that it’s full of engaging visual elements to hold your team’s attention exactly where you want it to be.

However, this stage is not only about stating what needs to be done, but also who is responsible for each action. To keep a common understanding of who does what in your plan, use the RACI Matrix template . With these charts you’ll be able to distribute tasks evenly and assign key responsibilities according to the RACI criteria: Responsible, Accountable, Consulted, and Informed. As a leader, you know how crucial effective communication is when managing teams, for that reason a RACI Matrix could be a great addition to the delivery of your action plan.

At this point, we’ve covered from activities and resources to deadlines and roles , which leaves your team ready to carry out the annual business plan.

Step #5: Implement and Review

The most common mistake in planning is believing that it ends when everything is up and running. And sure, it’s a huge accomplishment that what you had on paper is being executed in the real world. But don’t let that fool you! Your annual plan has one step more: Review the results.

The purpose of this stage is to evaluate the performance of your plan and determine whether your annual objectives were met. And, although most people do this at the end of the year, a recommended practice is to conduct these reviews every three months . This gives you the opportunity to see what’s working or not early in the year and adjust the direction of your actions on time.

Use the Quarterly Business Review template to compare your current metrics to the objectives you’ve established in step #2 . It has roadmaps and data charts to review your business performance, analyze quarterly projects, and monitor your team’s progress. Plus, with this corporate template, you’ll be ready to present early results to key investors or any other stakeholder interested in how the company is doing.

And there you have it: The 5-step annual planning process! But remember that it works like a cycle. Planning is iterative: you ideate, execute, review, and take what you’ve learned from the experience back to step #1 . This way you’re able to gain insights on what works best and craft stronger annual plans each year.

PRO TIP: How to Really Nail your Annual Planning?

Traditionally, people associate annual plans with large documents. The ones loaded with data and projections about the company. And while it’s important to have your annual plan in a well-organized document; this doesn’t add much to step #4: Sharing the action plan with your team .

Think about it: On top of their day-to-day tasks, will your team be able to read a text-heavy document from cover to cover? Of course not! And a huge part of your annual plan success involves getting everyone on board and excited about the upcoming projects. So, how about making your annual plan a presentation instead?

With an annual plan presentation, you’ll have control over how the company vision is delivered than through a Word document. This is also a great opportunity to motivate your team over what’s to come and resolve any question they might have. And what’s even more important: By the end of the day, you’ll make sure everyone is on the same page about the company’s direction for the upcoming year. It’s a win-win!

You can start building your presentation right now with the annual planning templates you’ve seen above. They’re all from Templates by 24Slides , our platform of free PowerPoint resources . Here you can download thousands of corporate PowerPoint templates and even opt for templates according to the industry you work in! Look at these examples:

Digital Marketing Agency PowerPoint Presentation

Digital marketing agencies move in a fast-evolving sector and it’s important that they refresh their strategies and services every now and then. With this dark-themed template agencies can showcase all they envision for the future and share the guidelines to make it happen. There are elegant visual elements like diagrams and lists to help deliver a solid business plan presentation.

Mobile Banking PowerPoint Presentation

This eye-catching template is for companies in the banking industry! If a mobile app is in the works, this creative template is ideal to share the plan with your team. It comes with amazing roadmaps, circle diagrams, and data-driven charts to display every detail of your annual plan. It even features mobile phone and tablet mockups! In short, the most complete presentation template you’ll find on mobile banking services.

Remote Onboarding PowerPoint Presentation

With the increase of remote work, it’s not difficult to guess that onboarding processes will need some adapting too. If your company plans for next year include the transition to remote onboarding, this template is for you. You’ll be able to show project goals, the open positions for each area, the steps to establish a new employee onboarding program, and more.

E-commerce Icon Set for Presentations

But presentation templates are not the only thing you can find on our Templates by 24Slides platform. There are also vector icons for your slides. Like the ones on top! E-commerce and online businesses can now use PowerPoint icons to enhance their annual plan presentation. They work wonders for showing processes, new site features or to easily explain something that otherwise would involve large chunks of text. Use them wisely!

Professional PowerPoint Design for your 2021 Annual Plan

Annual planning templates are definitely a great idea, but what happens when fiddling with PowerPoint the entire weekend is not your thing? Well, there’s an option for that too: Get your own custom annual plan presentation! Here at 24Slides , our PowerPoint designers can create a fully customized presentation for you. This means that instead of showing your strategies in old-fashioned bullet points, you’ll get to deliver your annual plan through a delightful visual experience for everyone. Including fussy managers and investors!

You send us average PowerPoint slides…

…and we give you extraordinary results – in just 24 hours!

Check out the 24Slides PowerPoint design services and take your annual plan presentation to the next level!

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How to write a business plan in 12 steps (2024 edition)

This guide breaks down how to write a business plan and what you need to think about to make your business plan as persuasive as possible.

20 August 2024

This guide breaks down how to write a business plan, step-by-step, detailing what your document needs to include and what you need to think about to make your business plan as persuasive as possible.

What is a business plan?

A business plan is an essential document that can provide immense value for new and existing companies of all sizes. It is an overview that includes an outline of your business, its key objectives and plan for achieving important goals.

This information can be used to communicate strategic actions to internal teams and also attract interest from potential partners and investors . However, writing a business plan can be a lengthy and involved process. For many, using a business plan template can be a good way to get started.

For best results, you’ll need to do a lot of thinking and planning before you start writing your business plan. This way you have all the information and resources you need at your fingertips and won’t be under time pressure to come up with something at the last minute. After all, a well-thought-out business plan can help you avoid generic information and set your company up for success.

Download your free business plan template .

Why write a business plan?

Writing your business plan helps to get your strategy nailed down and onto the page. A plan that stays in your head is probably going to be full of unrealistic assumptions and biases, whereas a strategically thought-out and organised approach forces you to notice your blind spots and find a way forward.

If you’re looking for financing, a bank or investor needs to be persuaded by your business proposal and the opportunity to work with you. Therefore, a well-written business plan can help provide potential financial partners with the confidence that your business can become profitable. Your business plan gives them a comprehensive view of all aspects of your business and details your strategy for achieving your goals.

What are the main sections of a business plan?

Whatever your line of work, your business plan will generally need to provide the following:

An executive summary

A business overview

The market opportunity

Your products/services

How to write a business plan

Make sure you cover each of the following steps when preparing your document:

1. Write an executive summary

This section of your business plan should be 1–2 pages in length and enables potential financiers or partners to get an overview of what your business does and – most importantly — what the opportunity is for them. If they’re interested in the opportunity, they’ll conduct their own due diligence - and this will start with going through your business plan and financials.

It’s a good idea to write your executive summary last, when you’ve clarified your thinking around every section of the document. As an overview section, you don’t want to add any new content that isn’t in your business plan. Aim to keep this summary succinct and engaging by using simple, plain language, as this is much more persuasive than complicated or academic wording.

Use sub-headings and bullet points to help your most important information stand out, especially as busy executives may simply scan your executive summary and use this to decide whether they want to find out more.

What to include in an executive summary?

Make sure you include details on:

What your business does

What the opportunity is

What your unique selling points / differentiators are

How much funding you’re looking for

What the funding will be used for

How you'll succeed

Remember, you’re providing the big picture overview of your business - the detail is in the rest of the document and in the appendices.

2. Write your business overview

This section of your business plan needs to be more than just a list of what your business does. Its purpose is to excite those you’re hoping will work with you or help to fund your business.

Information to address includes:

What's the purpose of your business?

What problem does your business’ product or service solve?

What niche could it fill?

What’s different about your offering?

How are you better than anyone else at what you do?

Consider what your customer value proposition is by deciding what you want to achieve and what your number 1 benefit is for your customer.

3. Identify your USP

Think about what your unique selling points (USP) or differentiators are, and what proof-points you can provide to back them up.

For example, you can use terms like “market-leading” but if you don’t provide any evidence to back up your claims, your reader will take them with a big pinch of salt!

You should certainly reference any awards or endorsements that position you as the best person to provide your product or service, as well as any client testimonials. Make sure you include any education or experience that makes you an expert in your field as well.

4. Describe the market opportunity

Show you understand your industry, market and where you fit in it. While no-one can predict the future, offer up where you think the opportunity is for your business and make sales projections based on that. 

For example, imagine your business is selling personalised cookies - there's little competition in your area and you see your market opportunity to create designs for all calendar and holiday events. You expect to increase sales by 30% in one year and 50% in three years, driven primarily by word-of-mouth referrals.

Make sure you also consider macro trends that may create opportunities for you, such as social, environmental, or technological changes that may affect buying behaviour.

5. Include a SWOT analysis

Whatever your business strengths or opportunities, they’ll always be known and unknown weaknesses and threats; there’s no such thing as certainty in business or in life!

However, you can demonstrate that you’ve examined your business through different lenses and have a thorough understanding of it by doing a SWOT (strengths, weaknesses, opportunities, threats) analysis.

Don’t worry about drawing attention to your business’ shortcomings - every opportunity has them and it’ll give investors and partners confidence in you that you won't bury your head in the sand. Naturally, it's important that you specify what you’re going to do to address these weaknesses and counter these threats.

Here are some areas you can think about to get started: reputation, technology, location, experience, staff, overheads, competition, suppliers and price.

6. Present a competitor analysis

Let’s face it, no matter what industry you’re in, or what you’re selling, there’s going to be other businesses offering the same thing. But instead of worrying about the competition, use this as a positive opportunity to up your game and work out the unique advantages you have that will keep you competitive.

Identify your top 3 competitors and analyse what they're doing well and where they’re coming up short. Try to be as objective as possible and identify how to differentiate yourself from them.

You should also look into who the industry leaders are and what the benchmarks are for your industry so that you can set yourself targets for continuous improvement.

7. Create a customer persona

A customer persona is a fictional person who represents your company's ideal customer. Naturally, the persona can be based on a real person - the more you get to know your ideal customer, the more targeted and successful your marketing efforts will be.

To create a customer persona, you need to conduct research into your ideal customer’s age, sex, income, employment, daily activities, interests and hobbies. If you’re feeling unsure about your customer persona, you may need to give your ideal customer further thought and download the customer persona template to get started.

8. Write your marketing strategy

When you’ve created your customer persona, you need to work out how you’re going to reach them. Do they hang out on social media apps, like Facebook, Instagram, Pinterest, Twitter or LinkedIn? Or are they more used to local, traditional marketing like free local papers or high foot traffic areas?

Once you’ve figured where your audience is likely to hang out, you can outline your strategies for promoting and advertising your products or services in the next 12 months.

Make a list of the marketing channels you’ll use to achieve your advertising strategy and be sure to include your budget. How much can you set aside for advertising? And where are you most likely to see a return on your efforts? Paid ads on Facebook? Half or full paid spreads in an industry magazine? Or even a direct mail out? 

For more structured help around this, check out free course: Business 101 | Get social with your business on Facebook . 

9. Design your customer retention strategy

Business success relies heavily on the relationship you’re able to build with your customers. What techniques will you use to keep them coming back? Consider the following:

What can your business do to increase the number of repeat customers? 

Does your business have a referral or loyalty program? 

Do you have a post-purchase follow up in place?

Will you use surveys to track customer satisfaction?

What ways can you continue delivering outstanding service?

Is there a way to continue educating and adding value to your customers?

10. Present your financials

Most people who are looking at investing their time and/or money in your business will want to see your financial statements - your performance to date and your projections over the short and medium term. They'll also want to know how much you’ve received in funding to date and what these other sources of funding are - including your own investment.

Current finances

You need to show how your business has performed financially over the last year, highlighting metrics such as positive cashflow , net profit and assets.

Financial forecasts

You should also provide a balance forecast projecting total assets, total liabilities and net assets over 1, 2 and 3 years, and a profit and loss forecast for the same periods detailing gross profit /net sales, total expenses and net profit/loss. Finally, you should also provide a cash flow forecast month by month over the next year.

It’s also a good idea to speak to an expert like an accountant or bookkeeper about your finances and get advice on how best to present them in this all-important section of your business plan.

11. Detail how much funding is needed

Naturally, you also need to be very clear about how much money you’re looking for and what you plan to do with it. If you’re looking for a loan , you need to detail what it’s for, over what period it’ll be repaid, and what collateral you have to secure it.

12. Propose an exit strategy

Any financial stakeholder in your business will want a return on investment. If you’re pursuing this type of funding, you should include some detail on your proposed exit strategy . For example, do you want to sell the company at some point or go public?

Similarly, you should outline your succession plan so the business can continue to operate if you decide to step away from it. Likewise, you need a plan for what happens if the business loses money and can’t sustain itself. Documenting this means that everyone is on the same page and potential investors have this information upfront.

Frequently asked questions about writing a business plan:

When to write a business plan.

Typically, entrepreneurs write their business plans within the first year of operations. A business plan is a tool that helps business owners refine their strategy, attract partners and financiers, and grow their business.

If a business plan is written too soon, it may lack the substance that comes with time in the market. However, it’s important to note that a business plan isn't a static document - it can and should change as the business evolves.

How long should your business plan be?

There are no hard and fast rules around how long your business plan should be - it just needs to include all the relevant information. Aim for clear, concise sections and build a business plan that is as easy to read and navigate as possible.

Using a business plan template can help you make sure you have everything covered off, while also having a document that looks as professional as possible. Make sure you run a spelling and grammar check too - any sloppy errors can undermine your credibility.

What’s a business plan on a page?

It’s important to write your business plan as it helps to embed your strategy - as well as communicate what you’re about to potential partners or investors. When you have a comprehensive business plan you can easily adapt it to suit different audiences. For example, a full business plan is essential for raising capital but a business plan on a page may be enough for potential partners or employees.

What do venture capitalists look for in a business plan?

Venture capitalists invest money into businesses with the goal of achieving a return on their investment within the short to medium term. As a result, they’re looking for an attractive market opportunity, a clear point of differentiation, a strong management team, a proven track record, solid financials and, importantly, an exit opportunity.

Where to go for help or more information?

There are many great resources out there to help you fine-tune your business strategy and write your business plan. The Australian Government has a comprehensive website dedicated to supporting businesses at all stages of their journey.

You can also get help from Business Enterprise Centres , business advisors, accountants and fellow business owners, so your venture has the very best chance of success. 

Disclaimer:  Information provided in this article is of a general nature and does not consider your personal situation. It does not constitute legal, financial, or other professional advice and should not be relied upon as a statement of law, policy or advice. You should consider whether this information is appropriate to your needs and, if necessary, seek independent advice. This information is only accurate at the time of publication. Although every effort has been made to verify the accuracy of the information contained on this webpage, MYOB disclaims, to the extent permitted by law, all liability for the information contained on this webpage or any loss or damage suffered by any person directly or indirectly through relying on this information.

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Business Plan: What It Is and How to Write One in 9 Steps

Business plans aren’t just for entrepreneurs who need to secure funding—they can help you plan and evaluate new ideas or growth plans, too. Find out how to write a business plan and get the most out of the process in this comprehensive guide.

A great business plan can help you clarify your strategy, identify potential roadblocks, determine necessary resources, and evaluate the viability of your idea and growth plan before you start a business .

Not every successful business launches with a formal business plan, but many founders find value in the process. When you make a business plan, you get to take time to step back, research your idea and the market you’re looking to enter, and understand the scope and the strategy behind your tactics.

Learn how to write a business plan with this step-by-step guide, including tips for getting the most of your plan and real business plan examples to inspire you.

What is a business plan?

A business plan is a strategic document that outlines a company’s goals, strategies for achieving them, and the time frame for their achievement. It covers aspects like market analysis , financial projections, and organizational structure. Ultimately, a business plan serves as a roadmap for business growth and a tool to secure funding.

Often, financial institutions and investors need to see a business plan before funding any project. Even if you don’t plan to seek outside funding, a well-crafted plan becomes the guidance for your business as it scales.

The key components of a business plan

Putting together a business plan will highlight the parts of your company’s strategy and goals. It involves several key business plan components that work together to show the roadmap to your success.

Your business plan’s key components should include: 

• Executive summary: A brief overview of your entire plan.
• Company description: An explanation of what your business does and why it’s unique. 
• Market analysis: Research on your industry, target market, and competitors.
• Organization and management: Details about your business structure and the people running it.
• Products or services: A description of what you’re selling and how it benefits customers. 
• Customer segmentation: A breakdown of your target market into different groups.
• Marketing and sales plan: The strategy for promoting and selling your products and services.
• Logistics and operations: An overview of how your business will run its daily activities and manage resources.
• Financials: A complete look at projected income, expenses, and funding needs. 

How to write a business plan in 9 steps

• Draft an executive summary
• Write a company description
• Perform a market analysis
• Outline the management and organization
• List your products and services
• Perform customer segmentation
• Define a marketing plan
• Provide a logistics and operations plan
• Make a financial plan

Few things are more intimidating than a blank page. Starting your business plan with a structured outline and key elements for what you’ll include in each section is the best first step you can take.

Since an outline is such an important step in the process of writing a business plan, we’ve put together a high-level overview to get you started (and help you avoid the terror of facing a blank page).

Once you have your business plan template in place, it’s time to fill it in. We’ve broken it down by section to help you build your plan step by step.

1. Draft an executive summary

A good executive summary is one of the most crucial sections of your business plan—it’s also the last section you should write.

The executive summary distills everything that follows and gives time-crunched reviewers (e.g., potential investors and lenders) a high-level overview of your business that persuades them to read further.

Again, it’s a summary, so highlight the key points you’ve uncovered while writing your plan. If you’re writing for your own planning purposes, you can skip the summary altogether—although you might want to give it a try anyway, just for practice.

An executive summary shouldn’t exceed one page. Admittedly, that space constraint can make squeezing in all of the salient information a bit stressful—but it’s not impossible. 

Your business plan’s executive summary should include:

• Business concept. What does your business do?
• Business goals and vision. What does your business want to accomplish?
• Product description and differentiation. What do you sell, and why is it different?
• Target market. Who do you sell to?
• Marketing strategy. How do you plan on reaching your customers?
• Current financial state. What do you currently earn in revenue?
• Projected financial state. What do you foresee earning in revenue?
• The ask. How much money are you asking for?
• The team. Who’s involved in the business?

2. Write a company description

This section of your business plan should answer two fundamental questions: 

• Who are you?
• What do you plan to do? 

Answering these questions with a company description provides an introduction to why you’re in business, why you’re different, what you have going for you, and why you’re a good investment. 

For example, clean makeup brand Saie shares a letter from its founder on the company’s mission and why it exists.

Clarifying these details is still a useful exercise, even if you’re the only person who’s going to see them. It’s an opportunity to put to paper some of the more intangible facets of your business, like your principles, ideals, and cultural philosophies.

Here are some of the components you should include in your company description:

• Your business structure (Are you a sole proprietorship, general partnership, limited partnership, or incorporated company?)
• Your business model
• Your industry
• Your business’s vision, mission, and value proposition
• Background information on your business or its history
• Business objectives, both short and long term
• Your team, including key personnel and their salaries

Brand values and goals

To define your brand values , think about all the people your company is accountable to, including owners, employees, suppliers, customers, and investors. Now consider how you’d like to conduct business with each of them. As you make a list, your core values should start to emerge.

Your company description should also include both short- and long-term goals. Short-term goals, generally, should be achievable within the next year, while one to five years is a good window for long-term goals. Make sure your goal setting includes SMART goals : specific, measurable, attainable, realistic, and time-bound.

Vision and mission statements

Once you know your values, you can write a mission statement . Your statement should explain, in a convincing manner, why your business exists, and should be no longer than a single sentence.

Next, craft your vision statement : What impact do you envision your business having on the world once you’ve achieved your vision? Phrase this impact as an assertion—begin the statement with “We will” and you’ll be off to a great start. Your vision statement, unlike your mission statement, can be longer than a single sentence, but try to keep it to three at most. The best vision statements are concise.

3. Perform a market analysis

Market analysis is a key section of your business plan, whether or not you ever intend for anyone else to read it.

No matter what type of business you start, whether a home-based business or service-based, it’s no exaggeration to say your market can make or break it. Choose the right market for your products—one with plenty of customers who understand and need your product—and you’ll have a head start on success. 

If you choose the wrong market, or the right market at the wrong time, you may find yourself struggling for each sale. Your market analysis should include an overview of how big you estimate the market is for your products, an analysis of your business’s position in the market, and an overview of the competitive landscape. Thorough research supporting your conclusions is important both to persuade investors and to validate your own assumptions as you work through your plan.

How big is your potential market?

The potential market is an estimate of how many people need your product. While it’s exciting to imagine sky-high sales figures, you’ll want to use as much relevant independent data as possible to validate your estimated potential market.

Since this can be a daunting process, here are some general tips to help you begin your research:

• Understand your ideal customer profile. Look for government data about the size of your target market , learn where they live, what social channels they use, and their shopping habits.
• Research relevant industry trends and trajectory. Explore consumer trends and product trends in your industry by looking at Google Trends, trade publications, and influencers in the space.
• Make informed guesses. You’ll never have perfect, complete information about your total addressable market. Your goal is to base your estimates on as many verifiable data points as necessary.

Some sources to consult for market data include government statistics offices, industry associations, academic research, and respected news outlets covering your industry.

Read more: What is a Marketing Analysis? 3 Steps Every Business Should Follow

SWOT analysis

A SWOT analysis looks at your strengths, weaknesses, opportunities, and threats. 

That involves asking questions like: 

• What are the best things about your company? 
• What are you not so good at? 
• What market or industry shifts can you take advantage of and turn into opportunities? 
• Are there external factors threatening your ability to succeed?

SWOT is often depicted in a grid or otherwise visual way. With this visual presentation, your reader can quickly see the factors that may impact your business and determine your competitive advantage in the market.

Competitive analysis

There are three overarching factors you can use to differentiate your business in the face of competition:

• Cost leadership. You have the capacity to maximize profits by offering lower prices than the majority of your competitors. Examples include companies like Mejuri and Endy .
• Differentiation. Your product or service offers something distinct from the current cost leaders in your industry and banks on standing out based on your uniqueness. Think of companies like Knix and QALO .
• Segmentation. You focus on a very specific, or niche, target market, and aim to build traction with a smaller audience before moving on to a broader market. Companies like TomboyX and Heyday Footwear are great examples of this strategy.

To understand which is the best fit, you’ll need to understand your business as well as the competitive landscape.

You’ll always have competition in the market, even with an innovative product, so it’s important to include a competitive overview in your business plan. If you’re entering an established market, include a list of a few companies you consider direct competitors and explain how you plan to differentiate your products and business from theirs.

For example, if you’re selling jewelry , your competitive differentiation could be that, unlike many high-end competitors, you donate a percentage of your profits to a notable charity or pass savings on to your customers.

If you’re entering a market where you can’t easily identify direct competitors, consider your indirect competitors—companies offering products that are substitutes for yours. For example, if you’re selling an innovative new piece of kitchen equipment, it’s too easy to say that because your product is new, you have no competition. Consider what your potential customers are doing to solve the same problems.

4. Outline the management and organization

The management and organization section of your business plan should tell readers about who’s running your company. Detail the legal structure of your business. Communicate whether you’ll incorporate your business as an S corporation or create a limited partnership or sole proprietorship.

If you have a management team, use an organizational chart to show your company’s internal structure, including the roles, responsibilities, and relationships between people in your chart. Communicate how each person will contribute to the success of your startup.

5. List your products and services

Your products or services will feature prominently in most areas of your business plan, but it’s important to provide a section that outlines key details about them for interested readers.

If you sell many items, you can include more general information on each of your product lines. If you only sell a few, provide additional information on each. 

For example, bag shop BAGGU sells a large selection of different types of bags, in addition to home goods and other accessories. Its business plan would list out those categories and key details about the products within each category.

Describe new products you’ll launch in the near future and any intellectual property you own. Express how they’ll improve profitability. It’s also important to note where products are coming from—handmade crafts are sourced differently than trending products for a dropshipping business, for instance.

6. Perform customer segmentation

Your ideal customer, also known as your target market, is the foundation of your marketing plan , if not your business plan as a whole. 

You’ll want to keep this buyer persona in mind as you make strategic decisions, which is why an overview of who they are is important to understand and include in your business plan.

To give a holistic overview of your ideal customer, describe a number of general and specific demographic characteristics. Customer segmentation often includes:

• Where they live
• Their age range
• Their level of education
• Some common behavior patterns
• How they spend their free time
• Where they work
• What technology they use
• How much they earn
• Where they’re commonly employed
• Their values, beliefs, or opinions

This information will vary based on what you’re selling, but you should be specific enough that it’s unquestionably clear who you’re trying to reach—and more importantly, why you’ve made the choices you have based on who your customers are and what they value.

For example, a college student has different interests, shopping habits, and pricing sensitivity than a 50-year-old executive at a Fortune 500 company. Your business plan and decisions would look very different based on which one was your ideal customer.

Put your customer data to work with Shopify’s customer segmentation

Shopify’s built-in segmentation tools help you discover insights about your customers, build segments as targeted as your marketing plans with filters based on your customers’ demographic and behavioral data, and drive sales with timely and personalized emails.

7. Define a marketing plan

Your marketing efforts are directly informed by your ideal customer. That’s why, as you outline your current decisions and future strategy, your marketing plan should keep a sharp focus on how your business idea is a fit for that ideal customer.

If you’re planning to invest heavily in Instagram marketing or TikTok ads , for example, it makes sense to include whether Instagram and TikTok are leading platforms for your audience. If the answer is no, that might be a sign to rethink your marketing plan.

Market your business with Shopify’s customer marketing tools

Shopify has everything you need to capture more leads, send email campaigns, automate key marketing moments, segment your customers, and analyze your results. Plus, it’s all free for your first 10,000 emails sent per month.

Most marketing plans include information on four key subjects. How much detail you present on each will depend on both your business and your plan’s audience.

• Price: How much do your products cost, and why have you made that decision?
• Product: What are you selling and how do you differentiate it in the market?
• Promotion: How will you get your products in front of your ideal customer?
• Place: Where will you sell your products? On what channels and in which markets?

Promotion may be the bulk of your plan, since you can more readily dive into tactical details, but the other three areas should be covered at least briefly—each is an important strategic lever in your marketing mix.

8. Provide a logistics and operations plan

Logistics and operations are the workflows you’ll implement to make your business idea a reality. If you’re writing a business plan for your own planning purposes, this is still an important section to consider, even though you might not need to include the same level of detail as if you were seeking investment.

Cover all parts of your planned operations, including:

• Suppliers. Where do you get the raw materials you need for production, or where are your products produced?
• Production. Will you make, manufacture, wholesale , or dropship your products? How long does it take to produce your products and get them shipped to you? How will you handle a busy season or an unexpected spike in demand?
• Facilities. Where will you and any team members work? Do you plan to have a physical retail space? If yes, where?
• Equipment. What tools and technology do you require to be up and running? This includes everything from software to lightbulbs and everything in between.
• Shipping and fulfillment. Will you be handling all the fulfillment tasks in-house, or will you use a third-party fulfillment partner?
• Inventory. How much will you keep on hand, and where will it be stored? How will you ship it to partners if required, and how will you approach inventory management ?

This section should signal to your reader that you’ve got a solid understanding of your supply chain, with strong contingency plans in place to cover potential uncertainty. If your reader is you, it should give you a basis to make other important decisions, like how to price your products to cover your estimated costs, and at what point you anticipate breaking even on your initial spending.

9. Make a financial plan

No matter how great your idea is—and regardless of the effort, time, and money you invest—a business lives or dies based on its financial health. At the end of the day, people want to work with a business they expect to be viable for the foreseeable future.

The level of detail required in your financial plan will depend on your audience and goals, but typically you’ll want to include three major views of your financials: an income statement, a balance sheet, and a cash-flow statement. It also may be appropriate to include financial data and projections.

Here’s a spreadsheet template that includes everything you’ll need to create an income statement, balance sheet, and cash-flow statement, including some sample numbers. You can edit it to reflect projections if needed.

Let’s review the types of financial statements you’ll need.

Income statements

Your income statement is designed to give readers a look at your revenue sources and expenses over a given time period. With those two pieces of information, they can see the all-important bottom line or the profit or loss your business experienced during that time. If you haven’t launched your business yet, you can project future milestones of the same information.

Balance sheets

Your balance sheet offers a look at how much equity you have in your business. On one side, you list all your business assets (what you own), and on the other side, all your liabilities (what you owe). 

This provides a snapshot of your business’s shareholder equity, which is calculated as:

Assets - Liabilities = Equity

Cash flow statements

Your cash flow statement is similar to your income statement, with one important difference: it takes into account when revenues are collected and when expenses are paid.

When the cash you have coming in is greater than the cash you have going out, your cash flow is positive. When the opposite scenario is true, your cash flow is negative. Ideally, your cash flow statement will help you see when cash is low, when you might have a surplus, and where you might need to have a contingency plan to access funding to keep your business solvent .

It can be especially helpful to forecast your cash-flow statement to identify gaps or negative cash flow and adjust operations as required.

📚 Read more: Cash Flow Management: What It Is & How To Do It (+ Examples)

Why write a business plan?

Investors rely on business plans to evaluate the feasibility of a business before funding it, which is why business plans are commonly associated with getting a business loan. 

Business plans also help owners identify areas of weakness before launching, potentially avoiding costly mistakes down the road. “Laying out a business plan helped us identify the ’unknowns’ and made it easier to spot the gaps where we’d need help or, at the very least, to skill up ourselves,” says Jordan Barnett, owner of Kapow Meggings .

There are several other compelling reasons to consider writing a business plan, including:

• Strategic planning. Writing out your plan is an invaluable exercise for clarifying your ideas and can help you understand the scope of your business, as well as the amount of time, money, and resources you’ll need to get started.
• Evaluating ideas. If you’ve got multiple ideas in mind, a rough business plan for each can help you focus your time and energy on the ones with the highest chance of success.
• Research. To write a business plan, you’ll need to research your ideal customer and your competitors—information that will help you make more strategic decisions.
• Recruiting. Your business plan is one of the easiest ways to communicate your vision to potential new hires and can help build their confidence in the venture, especially if you’re in the early stages of growth.
• Partnerships. If you plan to collaborate with other brands , having a clear overview of your vision, your audience, and your business strategy will make it much easier for them to identify if your business is a good fit for theirs.
• Competitions. There are many business plan competitions offering prizes such as mentorships, grants, or investment capital. 

If you’re looking for a structured way to lay out your thoughts and ideas, and to share those ideas with people who can have a big impact on your success, making a business plan is an excellent starting point.

Business plan types

Business plan types can span from one page to multiple pages, with detailed graphs and reports. There’s no one right way to create a business plan. The goal is to convey the most important information about your company for readers.

Common business plans we see include, but are not limited to, the following types:

Traditional business plans

These are the most common business plans. Traditional business plans take longer to write and can be dozens of pages long. Venture capitalist firms and lenders ask for this plan. Traditional business plans may not be necessary if you don’t plan to seek outside funding. That’s where a lean business plan comes in.

Lean business plans

A lean business plan is a shorter version of a traditional business plan. It follows the same format, but only includes the most important information. Businesses use lean business plans to onboard new hires or modify existing plans for a specific target market. If you want to write a business plan purely for your own planning purposes when starting a new small business, a lean business plan is typically the way to go. 

Nonprofit business plans

A nonprofit business plan is for any entity that operates for public or social benefit. It covers everything you’ll find in a traditional business plan, plus a section describing the impact the company plans to make. For example, a speaker and headphone brand would communicate that they aim to help people with hearing disabilities. Donors often request this type of business plan.

📚 Read more: 7 Business Plan Examples to Inspire Your Own (2024)

7 tips for creating a small business plan

There are a few best practices when it comes to writing a business plan. While your plan will be unique to your business and goals, keep these tips in mind as you write.

1. Know your audience

When you know who will be reading your plan—even if you’re just writing it for yourself to clarify your ideas—you can tailor the language and level of detail to them. This can also help you make sure you’re including the most relevant information and figure out when to omit sections that aren’t as impactful.

2. Have a clear goal

When creating a business plan, you’ll need to put in more work and deliver a more thorough plan if your goal is to secure funding for your business, versus working through a plan for yourself or your team.

3. Invest time in research

Sections of your business plan will primarily be informed by your ideas and vision, but some of the most crucial information you’ll need requires research from independent sources. This is where you can invest time in understanding who you’re selling to, whether there’s demand for your products, and who else is selling similar products or services.

4. Keep it short and to the point

No matter who you’re writing for, your business plan should be short and readable—generally no longer than 15 to 20 pages. If you do have additional documents you think may be valuable to your audience and your goals, consider adding them as appendices.

5. Keep the tone, style, and voice consistent

This is best managed by having a single person write the plan or by allowing time for the plan to be properly edited before distributing it.

6. Use a business plan template

You can also use a free business plan template to provide a skeleton for writing a plan. These templates often guide you through each section—from financial projects to market research to mission statement—ensuring you don’t miss a step.

7. Try business plan software

Writing a business plan isn’t the easiest task for business owners. But it’s important for anyone starting or expanding a business. 

Fortunately, there are tools to help with everything from planning, drafting, creating graphics, syncing financial data, and more. Business plan software also has business plan templates and tutorials to help you finish a comprehensive plan in hours, rather than days.

A few curated picks include:

• LivePlan : the most affordable option with samples and templates
• Bizplan : tailored for startups seeking investment
• Go Small Biz : budget-friendly option with industry-specific templates

📚 Read more:  6 Best Business Plan Software Platforms (2024)

Common mistakes when writing a business plan

Other articles on business plans would never tell you what we’re about to tell you: Your business plan can fail. 

The last thing you want is for time and effort to go down the drain, so avoid these common mistakes:

• Bad business idea. Sometimes your idea may be too risky for potential investors or too expensive to run, or there’s no market. Aim for small business ideas that require low startup costs.
• No exit strategy. If you don’t show an exit strategy, or a plan for investors to leave the business with maximum profits, you’ll have little luck securing capital.
• Unbalanced teams. A great product is the cost of entry to starting a business. But an incredible team will take it to the top. Unfortunately, many business owners overlook a balanced team. They focus on potential profits, without worrying about how it will be done operationally. 
• Missing financial projections. Don’t forget your balance sheet, cash flow statements, P&L statements, and income statements. Include your break-even analysis and return-on-investment calculations in your financial projections to create a successful business plan.
• Spelling and grammar errors. All the best organizations have an editor review their documents. If someone spots typos while reading your business plan, sloppy errors like those can evoke a larger sense of distrust in your capabilities to run a successful company. It may seem minor, but legibility and error-free writing helps make a good impression on your business plan’s audience. 

Updating and revising a business plan

Business plans aren’t static documents. The business world moves fast and your plan will need to keep up. You don’t want it to get stale. 

Here’s a good rule of thumb for business plan revisions:

• Monthly: Update KPIs like sales, website traffic, and customer acquisition costs. Review your cash flow. Is your money situation as expected? Make the necessary changes.
• Quarterly : Are you hitting your targets? Be sure to update your financial performance, successful marketing campaigns, and any other recent milestones achieved.
• Yearly : Think of this as a big overhaul. Compare projections to actuals and update your forecasts. 

When updating your plan, don’t just go with your gut. Use data like surveys and website analytics to inform each update. Using outdated information will only lead to confusion and missed opportunities.

Remember not to just update one part of your plan—it’s all connected. Fortunately, with business plan software you can easily give your plan attention and help your business thrive. 

How to present a business plan

Here are some tips for presenting your business plan to stakeholders.

Understand your audience

Start by doing homework on who you’ll be presenting to. Are they investors, potential partners, or a bank? Each group will have different interests and expectations. 

Consider the following about your presentation audience:

• Background: What’s their professional experience?
• Knowledge level: How familiar are they with your industry?
• Interests: What aspects of your plan will excite them most?
• Concerns: What might make them hesitant about your idea?

Depending on who you’re presenting to, you can tweak your presentation accordingly. For example, if you’re presenting to a group of investors, you’d probably want to highlight financial projections and market analysis. 

Structure your presentation

Once you know your audience, you can organize your presentation. Think of this as the story you’ll tell listeners. A well-structured presentation helps listeners follow along and remember key points. 

Your opening should grab attention and give a snapshot of what’s to come. It’s kind of like an elevator pitch that gives an overview of your business idea. 

From there, break your presentation into clear sections:

• Problem: What issue are you solving?
• Solution: How does your business address this problem?
• Market: Who are your potential customers?
• Competition: Who else is in this space, and how are you different?
• Business model: How will you make money?
• Financial projections: What are your expected costs and revenues?
• Team: Who’s involved, and what makes them qualified?

Use visual aids to support your points. Graphs, charts, and even simple illustrations can make your information more digestible. Remember to practice your timing, too. A good presentation flows smoothly, giving each section the right amount of attention for its intended audience. 

Handle objections and questions

Facing objections or questions can be nerve-wracking, but it’s actually a great opportunity. It shows your listeners are engaged and thinking critically about your idea. The key is to be prepared and stay calm. 

Try to anticipate potential questions. Put yourself in the listener’s shoes: What would you want to know if you were them? Come up with clear answers to these questions ahead of time.

When handling questions:

• Listen carefully: Make sure you fully understand the question before answering.
• Stay positive: Even if the question seems critical, respond with enthusiasm.
• Be honest: If you don’t know something, it’s OK. Offer to find out and follow up. 

Use questions as a way to highlight the strengths of your business plan. If a question needs more thought or refresh, it’s perfectly fine to say, “That’s a great question. I’d love to look further into it and get back to you with a detailed answer.”

Handling questions well shows that you’re knowledgeable, thoughtful, and open to feedback—all things that will impress listeners and make them feel confident in your business plan. 

Prepare your business plan today

A business plan can help you identify clear, deliberate next steps for your business, even if you never plan to pitch investors—and it can help you see gaps in your plan before they become issues. 

Whether you’re working on starting a new online business idea , building a retail storefront, growing your established business, or purchasing an existing business , you now understand how to write a business plan that suits your business’s goals and needs.

Feature illustration by Rachel Tunstall

Business plan FAQ

How do i write a business plan.

Learning how to write a business plan is simple if you use a business plan template or business plan software. Typically, a traditional business plan for every new business should have the following components:

• Executive summary
• Company description, including value proposition
• Market analysis and competitive analysis
• Management and organization
• Products and services
• Customer segmentation
• Marketing plan
• Logistics and operations
• Financial plan and financial projections

What is a good business plan?

A good business plan clearly communicates your company’s purpose, goals, and growth strategies. It starts with a strong executive summary, then adequately outlines idea feasibility, target market insights, and the competitive landscape. 

A business plan template can help businesses be sure to follow the typical format of traditional business plans, which also include financial projections, details about the management team, and other key elements that venture capital firms and potential investors want to see.

What are the 3 main purposes of a business plan?

The three main purposes of a business plan are: 

• To clarify your plans for growth
• To understand your financial needs
• To attract funding from investors or secure a business loan

What are the different types of business plans?

The types of business plans include startup, refocusing, internal, annual, strategic, feasibility, operations, growth, and scenario-based. Each type of business plan has a different purpose. Business plan formats include traditional, lean, and nonprofit. Find a business plan template for the type of plan you want to write.

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Annual Business Planning Template

Written by Dave Lavinsky

What is an Annual Business Plan?

An annual business plan is a document that sets out the goals and objectives for a company over the course of a year. It provides a roadmap for how the business will operate and achieve its desired results. The best business plan template will help guide you in creating a comprehensive annual plan.

Steps to Create an Annual Plan

There are seven steps to creating an annual business plan:

• Define the company’s overall vision and strategy.
• Set specific, measurable goals and objectives for the year.
• Identify the resources needed to achieve these goals.
• Create a timeline for each goal and objective.
• Assign responsibility for each goal and objective to specific individuals or teams.
• Review and revise the plan on a regular basis.
• Each of these steps is important in creating a well-formulated annual plan. Let’s take a closer look at each one.

Defining the Company’s Overall Vision and Strategy

The first step in creating an annual plan is defining the company’s overall vision and strategy. This involves deciding where the company wants to be in the future and outlining the steps needed to get there. It’s important to be realistic in setting these goals and to make sure they are aligned with the company’s overall strategic vision.

Setting Specific, Measurable Goals and Objectives

Once the company’s overarching vision has been defined, it’s time to set specific, measurable goals and objectives for the year. These should be attainable but challenging and should align with the company’s overall strategy. Each goal should have a target date for completion, as well as a specific metric that will be used to measure progress.

Identifying Resources Needed To Achieve Goals

Next, it’s important to identify the resources needed to achieve these goals. This includes everything from manpower and funding, to office space and equipment. It’s also important to assign responsibility for each goal/objective to specific individuals or teams. This helps ensure that everyone is aware of their role in achieving the desired results.

Creating a Timeline

Once goals have been defined and resources have been identified, it’s time to create a timeline for each one. This will help keep everyone on track throughout the year and ensure that tasks are completed in a timely manner. A Gantt chart can be helpful in organizing this information visually.

Assigning Responsibility

Finally, it’s important to assign responsibility for each goal/objective to specific individuals or teams. This helps ensure that everyone is aware of their role in achieving the desired results. By assigning clear responsibilities, tasks can be delegated efficiently and everyone will know who is responsible for what outcomes.

Reviewing and Revising Plan Regularly

It’s important to review and revise your annual plan on a regular basis. This ensures that the goals are still relevant and achievable and that the resources required are still available. It also allows for any necessary adjustments to be made if something isn’t working as planned. A good rule of thumb is to review the plan quarterly or more often if needed.

Parts of the Annual Strategic Plan Template

There are four key parts to the annual plan template:

1. Vision and Strategy

The first step is to define the company’s overall vision and strategy. This will provide a framework for all of the other steps in the process.

2. Goals and Objectives

The next step is to set specific, measurable goals and objectives for the year. These should be aligned with the company’s vision and strategy.

3. Resources

The third step is to identify the resources needed to achieve the goals and objectives. This includes things like budget, staff, and materials.

4. Timeline

The fourth step is to create a timeline for each goal and objective. This will help ensure that everything is completed on time and within budget.

The Importance of a Well-Formulated Annual Strategic Plan

The importance of a well-formulated annual plan cannot be overstated. It provides a clear roadmap for the company’s operations and sets forth a clear vision for its desired results. Additionally, it helps to ensure that all employees are aware of the company’s goals and objectives and are working towards the same end.

The Difference between an Annual Plan and A Company’s Broader Strategic Vision

The difference between an annual business plan and a company’s strategic vision is that the former is more focused on the specific goals and objectives to be achieved over the course of a year, while the latter is more concerned with the company’s long-term direction. An annual business plan lays out a roadmap for the company’s operations over the course of a year and sets specific targets to be met. A company’s strategic plan, on the other hand, is more concerned with the overall direction of the business and its long-term goals.

Ultimately the difference between an annual plan and a company’s broader strategic vision is that the former is more focused on the specific goals and objectives to be achieved over the course of a year, while the latter is more concerned with the company’s long-term direction.

Best Practices for Annual Planning

There are a few key best practices that businesses should keep in mind when planning their annual operations.  

First and foremost, it is important to be realistic about what can be accomplished in a year. Businesses should establish achievable goals and objectives, and then create a plan of action to achieve them. This includes setting timelines and specific tasks that need to be completed in order to reach the goal. 

Another key element of effective annual planning is creating a budget and sticking to it. Budgets help businesses stay accountable and track progress toward their goals. 

In addition, effective annual planning should always include regular review and course correction as needed. Businesses should routinely assess their progress, make necessary adjustments, and ensure they are still on track to meet their goals.

When it comes to business annual planning, there are a few best practices that can help your organization make the most of the process. Here are a few tips to get you started:

•  Set realistic goals. It’s important to set realistic goals for your annual planning process – this way, you’re more likely to achieve them. Be honest with yourself about what’s achievable and what’s not, and make sure your team is on the same page.
• Make a roadmap. Once you’ve set your goals, create a roadmap for how you’ll achieve them. This will help keep everyone on track and ensure that you’re making progress toward your targets.
• Use data to inform your decisions. When making decisions about your annual planning, use data to inform your decisions. This will help you make informed choices based on evidence rather than intuition alone.
• Communicate regularly. Make sure to communicate regularly with your team throughout the annual planning process – this will help keep everyone updated on what’s happening and ensure that everyone is working towards the same goal.
• Celebrate successes along the way. Celebrate successes along the way – this will keep everyone motivated and help ensure that the process is fun as well as productive.

Annual Contingency Plan Example

Sometimes it’s helpful to have a contingency plan or clause in case things don’t go as expected. Below is a sample contingency plan.

“In the event that we are unable to achieve our sales goals for the year, we will implement a number of contingency measures. These measures may include reducing our advertising budget, downsizing our workforce, and suspending operations at certain locations. We will only implement these measures if absolutely necessary and we are confident that they will help us to get back on track.”

Strategic Business Plan Example

Below is an example of a strategic business plan.

“Our long-term goal is to become the leading provider of XYZ products and services in our industry. To achieve this, we will need to increase our market share, expand our operations into new markets, and continue to innovate our product offerings. We are confident that we can achieve these goals and become the industry leader.”

Annual Business Plan Template

Executive summary.

The executive summary is a brief overview of the company’s annual plans while taking into account the company’s broader vision. It should include a description of the company, its products, and services, its marketing and sales strategy, its operations plan, and its financial plan.

Company Overview

The company overview section of the annual planning document should provide a brief history of the company, its mission and vision, and its current status.

Products and Services

This section of the annual plans should describe the company’s products and services in detail. It should also include information on the company’s competitive advantages and any new products or services that will be launched in the coming year.

Marketing Plan

The marketing plan section of the company’s strategy should outline the marketing and sales strategy for the entire organization for the coming year. It should include information on the company’s target market, its branding and positioning strategy, its advertising and promotion budget, and its sales goals.

Operations Plan

The operations plan section of the annual business plan should describe the company’s methods for manufacturing, distribution, and other aspects of its operations. It should also include information on the company’s capacity, its supply chain, and its quality control procedures.

Financial Plan

The financial plan section of the annual business plan should include a summary of the company’s financials, the budgetary approval process, contingency plans, as well as the broader visions and plans for funding and investment.

With regards to financials, you want to include past and projected Income Statements, Balance Sheets, and Cash Flow Statements. Also, if you are seeking external financing, document the amount of funding you need and the key expected uses of these funds.

Annual Goals

When creating your business plan, it’s important to set annual goals and objectives. This will help you track your progress and ensure that you’re on track to reaching your long-term goals. Some things you may want to consider when setting your annual goals include:

• Increasing revenue
• Expanding your customer base
• Improving product or service quality
• Reducing costs
• Developing new products or services
• Enhancing marketing efforts
• Expanding into new markets

One of the most important aspects of any business plan is setting annual goals. These goals should be attainable, yet ambitious, and should help to guide your business in the right direction. Some things you may want to consider when setting your annual goals include increasing sales, expanding your customer base, improving productivity or efficiency, reducing costs, or developing new products or services. Whatever your goals may be, make sure to document them and track your progress throughout the year. This will help you ensure that you are on track to meeting your targets and achieving success for your business.

The appendix of the annual business plan template should include any supporting documentation that is relevant to the plan, such as market research reports, financial projections, and product specifications.

Every company should have an annual business plan. This document helps you track your progress, set goals, plan forward, and make necessary adjustments throughout the year related to key results. Without a business plan, it is difficult to make informed decisions about where to allocate your resources or measure your success. If you need help getting started, we have a great business planning template that can get you on the right track. By following our simple tips and using our template, you can create a comprehensive business plan that will help ensure your success in the coming year. 

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Free Annual Plan Templates: Excel, Microsoft Word, PowerPoint, and Google Slides

By Kate Eby | January 17, 2024

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We’ve collected the top annual plan templates in Excel, Microsoft Word, PowerPoint, and Google Slides. Use the templates to build a 12-month strategy that streamlines the annual planning process based on the company’s vision for goal-setting. 

Included on this page, you’ll find an  annual plan slide template , a  yearly planning template with Gantt chart , an  annual planning template with a calendar , and more. You’ll also learn about the  differences between an annual and a strategic plan , as well as  how to create an annual plan .

Annual Plan Templates vs. Strategic Plan

An annual plan and a strategic plan serve different purposes for building and organizing a growth strategy. A strategic plan focuses on a company’s direction and long-term goals. The annual plan defines actionable steps to achieve yearly goals. 

Review the matrix below to understand the differences between an annual plan template and a strategic plan template.

Simple Annual Plan Template

Download a Simple Annual Plan Template for

Excel | Microsoft Word

Ease your way into annual planning with this simple template that organizes any company’s annual goals, objectives, timelines, and budget. Complete the  Overview, Strategies, and  Global Priorities sections to build a foundation for goal-setting. Then use the table to list objectives, timelines, owners, budgets, and statuses. Reuse this template year after year to save time and to streamline the annual planning process.

Annual Plan Slide Template

Download an Annual Plan Slide Template for 

PowerPoint | Google Slides  

Use this annual plan template to outline and present a high-level one-year plan to stakeholders. Objectives are organized by quarters, so it’s easy to follow their timelines. Add more slides, including the company’s marketing plan, sales plan, or strategic plan to create a comprehensive presentation of the company’s overarching goals.

Yearly Planning Excel Template with Gantt Chart

Download the Yearly Planning Template with Gantt Chart in Excel  

Use this yearly planning template with a Gantt chart to list annual objectives. This template is similar to the simple annual plan, but adds a Gantt chart to provide a visual representation of each deliverable’s timeline. Enter the start date and due date for each objective. The template will automatically populate the dates into a Gantt chart making it easy to track each objective’s progress and ensure the plan stays on course.

Annual Planning Template with Calendar

Download an Annual Planning Template with Calendar 

Excel | Microsoft Word  

Track important deadlines with this annual planning calendar template. This template has all the features of the simple annual plan template but adds a calendar. The calendar format provides space to enter details under any day of the year. Promote timeline transparency and guarantee deliverables meet their due dates by sharing this template with your team.

How to Create an Annual Plan

Create an annual plan by first reviewing the previous year’s wins and losses to determine where to focus the upcoming year’s efforts. Brainstorm annual goals, list the actions to achieve them, and assign the action steps to team members. 

Start drafting an annual plan in Q4 to prepare for the upcoming year. Follow the steps below to create an effective annual plan that drives revenue and growth to any business.   

• Review the Previous Year Meet with stakeholders and review the previous year’s plan and successes. Identify areas that need improvement. This review process will help determine where to focus efforts next year. You can skip this step if it’s the company’s first time creating an annual plan.
• Download an Annual Plan Template Download the simple annual plan template. Using a template will help ensure you don’t miss any vital sections of the plan.
• Enter the Company’s Vision Statement The vision statement describes the company’s long-term aspirations, so keep it at the forefront of the decision-making and goal-setting processes.  
• Brainstorm Annual Goals Collaborate with stakeholders and determine what you want to achieve in the upcoming year. Use last year’s wins and losses to set realistic goals that align with the company’s vision statement.
• List Objectives List the action steps required to meet the goals. Categorize them into sections, such as marketing, financial, customer experience, product, etc. 
• Set Timelines Set a start date and end date for each objective. Annual plans are often broken down into quarters, but it’s not uncommon to set monthly and weekly timelines. 
• Determine a Budget Determine a budget based on financial projections. This step helps allocate resources teams or departments will have available to them, which will make planning more realistic.
• Identify Metrics Decide what metrics to use for tracking and monitoring results. The data these provide is important for measuring if objectives are being met.
• Assign Responsibility Assign a team, department, or individual to each deliverable to ensure nothing is missed.  
• Share with Team Members Share the annual plan with team members to create alignment and build motivation around working toward specific goals.

Elements in an Annual Plan

Elements in an annual plan include everything necessary to outline a comprehensive plan for growing any company. Here is a list of elements found in a general annual plan:     

• Budget: The funds allocated to each goal or objective.
• KPIs:  The tools and metrics used to measure the success of the objectives.
• Objectives: Objectives are the action steps to achieve the goals.
• Owner: The owner is the team, department, or individual responsible for completing an objective.
• SMART Goals:  This represents a type of goal-setting where each should be specific, measurable, achievable, relevant, and time-bound. Learn more about  setting SMART goals .
• Strategies:  List the marketing strategies, operational strategies, and sales strategies to provide a comprehensive framework that drives coordinated efforts.
• Timeline:  The length of time dedicated to each deliverable. Deliverable timelines are typically quarters, but they can also be monthly or weekly.
• Values and Mission Statement: These document the foundation for decision making and goal setting.

Different Types Of Annual Plans

Different types of annual plans support specific areas such as budgeting, marketing, operations, and more. Choose an annual plan from the list below that best fits your company’s needs and growth strategy.

Free Annual Sales Report Templates

Use an  annual sales report template to track yearly sales activities and trends.

Free Annual Business Budget Templates

Use an  annual business budget template to evaluate business expenditures vs. revenue over a one-year period.

Free Operational Plan Templates

Use an  operational plan template to lay out specific actions and resources needed to reach certain milestones.

Annual Report Template

Use this  annual report template to document the company’s yearly accomplishments, impact stories, financial data, and donor list.

Annual Marketing Report

Use this  annual marketing report template to document the total projects delivered, KPIs, and marketing financial overview.

Create Your Annual Plan in Smartsheet and Get Gantt Chart and Calendar Views

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Annual Planning: Plan Like a Pro In 5 Steps (+ Template)

Get ready to take your strategic annual planning game to the next level! This process is essential for companies who want to set a clear direction for the future and ensure everyone is working towards the same goal. 

But, let's be real, executing a killer strategic plan is easier said than done. That's why we're here to help you. 

In this article, we'll dive into the nitty-gritty of annual planning and cover all the tips and tricks you need to know. From involving the right people to communicating your plan like a pro, we've got you covered. 

We'll also share some common pitfalls to watch out for and provide real-life examples to help bring it all to life. 

So, whether you're a seasoned planning pro or just starting out, get ready to learn how to make your annual strategic planning a total success!

In this article, you’ll discover:

What Is Annual Planning?

• The Benefits of The Annual Planning Process

5 Steps To Build A Highly Effective Annual Plan

The only annual planning template you need in 2024.

• 7 Mistakes to Avoid When Conducting Annual Strategic Planning

Build And Execute Your Annual Plan With Cascade 🚀

Annual planning is about turning long-term business goals into short-term action plans for the year ahead. It contains insights from past performance and a clear roadmap with a timeline. This yearly plan should be realistic and achievable, while also being ambitious enough to move the business forward.

Annual planning is your opportunity to take the previous year’s wins, knocks, and lessons and adjust your strategy to help your business grow consistently and become better.

Boilerplate definition aside, imagine if IBM still focused on building business-centric PCs, BMW still only made airplane engines, or Tata focused on producing steel. They wouldn’t be the companies they are today.

Annual planning and regular reviews help you proactively adapt to changes and steer your organization in the right direction to get the business results you want by the end of the year or toward your vision in the future.

The Benefits Of The Annual Planning Process

Whether it’s your IT, supply chain , pricing, marketing, operations , or sales strategy—improving, pivoting, or optimizing your annual planning approach from one year to the next year is non-negotiable. The annual planning process will help you assess the effectiveness of your business strategies and make adjustments to keep up with customer needs and market trends.

An effective annual planning process for the new year can offer:

• Strategic clarity: Annual strategic planning helps define and align goals, mission, and values, leading to more focused and effective decision-making across all levels of the organization. This in turn sets a clear and consistent direction for future initiatives, maximizing the organization's potential to achieve success.
• Focus: By regularly reviewing and updating its strategic plan , your organization stays focused on long-term objectives instead of being constantly sidetracked by day-to-day operations.
• Benchmark performance: An annual strategic planning process helps you measure and track progress on key strategic initiatives , and evaluate the progress made compared to last year.
• Gaps and opportunities: By regularly reviewing your strategic plan, your teams will identify gaps and opportunities for improvement and innovation, which can help you stay ahead of your competition.
• Resource allocation: By aligning your strategic plan with your budget, you can allocate resources that will support your goals and cut costs from misaligned initiatives.
• Engagement and buy-in: Involving key stakeholders in the strategic planning process will increase engagement and buy-in across your organization, leading to a more cohesive and motivated team.

A clear and execution-ready annual plan that focuses on the big picture and pays attention to the details can be the glue that binds your teams together. And this is crucial if you want to reach this year’s goals with greater speed and efficiency. Plus, it’s much better than the alternative of just winging it and hoping for the best!

📚 Recommended read: How To Create An Effective Annual Operating Plan (+Template)

Don’t get us wrong—creating and managing a yearly planning process can be a daunting task. But, with the right approach, you'll be able to get it right and start executing faster. Here's how to do annual planning the right way:

1. Analyze your performance and identify opportunities

Before you set goals , you should do an analysis of your company's current performance, market, and competitors to see where you stand. 

Here are some tools you can use in the process: 

• SWOT analysis
• PESTLE analysis
• Porter’s Five Forces
• Competitive analysis 
• Financial performance of the previous year
• Gap analysis  

A better understanding of your current performance can help you make data-driven decisions in the next steps of the planning process. 

Want to make it fail-proof? Don’t forget to include key stakeholders who will be involved in the day-to-day execution of your annual plan. 

Here’s who should be included in the analysis process: 

• Executive leadership: They are responsible for setting the overall direction and strategy for the organization.
• Department heads and team leaders: They can offer insights into team capabilities and resources. They can provide insight into the specific needs and challenges of their teams and ensure that their operational plans align with the annual plan.
• Employees: Employees often have valuable insights and ideas that can help improve the plan. By involving them in the planning process, you can tap into this wealth of knowledge and potentially identify new opportunities or challenges that may not have been considered otherwise.
• Customers: Customer feedback is critical to understanding the needs and priorities of the target market.
• Suppliers and partners: Depending on the nature of the business, it may be beneficial to involve suppliers and partners in the strategic planning process. They can provide valuable insights into industry trends and potential challenges. 

👉Bonus tip: Don't let analysis paralysis slow you down! Set a timeline, prioritize data, make informed decisions, and don't overthink it. Move into the execution phase as fast as possible. Adapt later.

2. Formulate your strategy 

The data and insights from Step 1 should inform the formulation of your strategy for the coming year. At this point, you should have a clear sense of direction and objectives that your company wants to achieve in the coming year. 

💡 To identify and formulate your strategy, consider the following questions with your team:

• What is the business problem that we are trying to solve?
• What are our core strategic objectives , and how will we measure success?
• What are our key strategic initiatives, and how will we prioritize them?
• What are our key performance indicators , and how will we track progress?
• Are there potential risks , and how will we mitigate them?
• What resources will we need, and how do we allocate them?

Answering these questions will help you test the validity of your strategy and identify any potential gaps or risks that need to be addressed. In this way, you'll build a solid foundation for your annual plan and increase the chances of its successful execution.

3. Build your annual plan

Next, you’ll need to turn your strategy into a detailed roadmap that outlines the steps you’ll take to achieve your annual strategic objectives and goals. 

It’s like taking a map from a broad view of the journey to a more detailed look that zooms in on the roads and landmarks you’ll need to follow to reach your destination.

📝Your annual plan should include the following:

• 🔎 Focus areas: The specific areas of the company or its operations that need improvement.
• 📌Goals and objectives: Specific outcomes the company wants to achieve in its yearly plan. 
• 📈Measures: Deliverables and KPIs to track progress toward your company’s goals and objectives.
• 📤Actions: Specific actions or projects to achieve goals and objectives.
• 😎Owners: Individuals or teams responsible for implementing the actions.
• 📆Due dates: Specific deadlines and milestones throughout the year.
• 💰Budget: Allocating the resources to achieve goals and objectives.

👉Here’s how Cascade can help you:  

Cascade’s strategic planning feature gives your annual planning process a standardized and structured approach that includes all the key elements for success. It helps you set high-level annual goals, break them down into smaller initiatives, and assign owners to drive accountability.

4. Create tight alignment with your teams

If the leadership team’s job is to set high-level company priorities to frame key strategic initiatives, then it’s up to specific business functions or teams to chart out the path to reach those strategic goals .

The first step in ensuring strategic alignment is to clearly communicate the plan to all employees. This can be done through regular meetings, company-wide presentations, and other forms of communication, such as a central location for your annual plan that is easily accessible to your stakeholders.

The key is to make sure that everyone understands the goals and objectives of the plan and how their work fits into the bigger picture.

With Cascade , you can link your annual strategic plan to individual departmental or team plans in a single source of truth. As a result, it's easier to ensure that everyone in the organization is aligned with the goals and objectives and monitor the progress being made toward those goals.

An example of the Cascade alignment view is where you can see how each plan aligns with the company's annual plan and drill down to evaluate performance.

5. Monitor progress and adjust your plan

Gone are the days of static, set-in-stone strategic plans! It's time to embrace flexibility and be willing to make changes as needed. Your annual plan is a flexible, dynamic roadmap that should be adjusted as circumstances change or new information becomes available. The key is to stay focused on your goals and objectives, and be ready to pivot when needed .

Here are some steps that you can take to monitor the annual plan and adapt as needed:

• Set up a system for tracking progress: This can be done using a variety of tools, including spreadsheets, strategy reports , strategic planning software , or status reports . 
• Establish regular review meetings: These meetings can be weekly, monthly, or quarterly, depending on the needs of your organization. The key is to make sure that progress is regularly reviewed and that any issues are identified and addressed in a timely manner.
• Monitor key metrics: Track the most important KPIs that will help you quickly catch underperforming areas and evaluate the success of your annual plan and business strategies. 

If you want to be a savvy business leader, you need to always be monitoring progress, the business environment, and adjusting your plans accordingly. So, let's ditch the rigidity and embrace the flexibility of modern strategic planning and strategy execution! 

With Cascade’s powerful data visualization, you can connect multiple data sources from spreadsheets, project management tools, or business intelligence tools in a single place. You'll be able to uncover powerful insights and deliver accurate reports to help stakeholders make better decisions.

Plus, Cascade's drill-down capabilities allow you to easily explore and interact with your data to gain deeper insights in real time.

Ready for some serious annual planning made easy-peasy? We've got just the thing for you—our annual planning template ! This bad boy is like your own personal planning sidekick, packed with all the goodies you need to align your teams, monitor performance, and rock this year.

Think of it as a one-stop shop for all your annual planning needs. It’s pre-filled with examples that can guide you through the planning process, or you can customize it with your own information.

It’s a great alternative if you want to get out of messy and ineffective spreadsheets. Plus, it's got a super simple layout, so you won't be bogged down by a bunch of unnecessary features. This template can help, regardless of whether you work at a startup or an enterprise-sized company. And no matter the industry you’re in. 

Don't believe us? Give it a try! We guarantee it'll make your annual planning process a whole lot smoother and its execution a whole lot faster. So what are you waiting for? 

Sign up for a free forever plan with Cascade, add the annual planning template to your profile, and level up your game. It’s that simple. 

👉 Click here to get instant access to your annual planning template.

7 Mistakes To Avoid When Conducting Annual Strategic Planning

Alright, before you dive deep into your yearly planning session, let's talk about the elephant in the room: planning and execution mistakes . In this section, we're diving into some of the most common blunders made during the annual planning process, so you can dodge them like a boss. 

• Lack of stakeholder engagement: Failing to involve critical stakeholders in the planning process can lead to a siloed plan that doesn’t align with the organization's capacities, needs, and priorities. 
• Unrealistic goals: Be sure your planning is grounded in your situation's realities and consider your organization's resources, skills, and timelines. This is why it’s crucial that you consult with various stakeholders when planning and executing your strategy. If you need a goal-setting framework, you can check OKRs (Objectives and Key Results). Or take a look at these 5 best strategic planning models to help you set SMART goals. 
• Lack of flexibility: View your plan as a flexible roadmap, not a rigid set of rules, and be prepared to adapt as the business environment changes. The “perfect plan” doesn’t exist. As 76% of corporate strategy leaders report significant pivots in strategic plans happening more frequently, you need to be ready to expect the unexpected. 
• Lack of resources: An annual plan that doesn’t consider your team member’s knowledge and skill sets won't result in tangible outcomes. Additionally, ensure that your business has the necessary resources and that your annual plan won’t cause a cash flow crunch.
• Inadequate communication: Clear and transparent communication is crucial for success, so communicate plans to all stakeholders and ensure they understand the goals and how they fit into the organization's overall strategy.
• Lack of follow-through: Nobody wins if your teams aren’t hitting goals, and your strategy is just a document collecting dust. According to Cascade’s Strategy Report , less than 20% of team members review progress weekly. Set up regular progress reviews and take corrective actions as needed. Ignore this pitfall, and you’ll set your strategy up for failure.
• Misalignment between business strategy and team goals: Strategy execution is a team sport, and everyone needs to be on the same page. Share annual business goals with your team leaders and their team members. Let them set their team goals independently, give them feedback, and ensure buy-in early on.

Ready to tackle your annual planning with confidence? 

Remember, the key to success is having a clear plan in a single source of truth, organization-wide alignment, and being flexible enough to adapt when necessary.

And as a final reminder, don't forget to check out our annual planning template! It's the perfect tool to help you structure your plan, get your teams aligned with your strategic priorities, and keep track of your progress so you can adapt quickly if needed. 

So don't miss out, book a demo with one of our strategy experts or sign up today for free , and let's get started!

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• 1 Year Plan

1-Year Plan Template

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A one-year plan should be a valuable tool in the back pocket of any project manager, as it has the advantage of covering a clearly delimited, foreseeable period of time. Therefore, one of the preferred formats for the 1-year plan is as a timeline . To save precious time, many project managers create a 1-year timeline template and only update it with new data as it comes along.

What are the benefits of a yearly plan ?

The 1-year timeline can also adapt to cover specific unique opportunities, like purchasing commodities from a competitor who is going out of business at a bargain. In this type of scenario, time is of the essence and you need to secure funding quickly and be able to hire the extra manpower required. The versatility of the annual work plan template allows entrepreneurs to make quick calls without having to change the long-term strategic plans.

Long term planning versus short term planning

One of the key differences between 1 year, 3 year and 5-year plans – or plainly between short- and long-term plans – comes from the way goals and objectives are set. Long range objectives are usually determined according to estimates and projections, which in turn are the results of market research. Conversely, an annual goals template will rely more on actual revenue figures and KPIs, and the 1-year plan will update with your venture’s progress.

Another way to frame this would be to say that a 1-year plan is an assessment for the accuracy of your 3- or 5-year-old plans. More exactly, the annual work plan template can help you determine how accurate the original assumptions of the long-term business plan when matched against real world data. When you plan your year , you should also remember that life – with its unforeseen events – tends to get in the way.

How do you write a yearly plan?

Every business venture has its own profile and their 1-year plan template should reflect that by emphasizing on the important aspects while only skimming over non-essential details. With that in mind, standard sections generally consist of the following:

• Executive summary
• Sales and marketing data
• List and description of services and/or products
• Economic projection
• Funding necessities

Note: Depending on the complexity of the plan or when the 1-year timeline is high level, you may need to add an appendix where your stakeholders can find additional documentation.

One of the key differences between 1-year, 3-year and 5-year plans – or plainly between short- and long-term plans – comes from the way goals and objectives are set. Long range objectives are usually determined according to estimates and projections, which in turn are the results of market research. Conversely, an annual goals template will rely more on actual revenue figures and KPIs, and the 1-year plan will update with your venture’s progress.

Applications of the 1-year timeline template

The yearly plan is a timeline template that can be utilized for the operations of the entire company or you could have department specific versions, like an annual marketing plan template , an annual development plan template , etc. It all boils down to the particular requirements of the business venture itself.

The format itself is also important. For instance, Office Timeline allows you to create a PowerPoint schedule template with an added benefit: you can also present your plan to stakeholders in a clear and concise manner thanks to the intuitive format of the timeline project visual.

Our 1-year plan example was created with Office Timeline, a powerful yet intuitive timeline maker add-in for PowerPoint. You can download it free of charge and update it in PowerPoint with your company’s specific details. However, a faster and easier way would be to do this automatically with the help of Office Timeline. Give the free version a try or check out the Pro Edition that caters to more complex planning requirements.

Frequently asked questions about 1-year plan templates

Here are some frequently asked questions about creating and using a yearly plan.

What is a year planner?

A year planner is a type of calendar showing time units (days, weeks, months) of a year, that you use to plan and keep track of events and activities throughout the entire year. A year planner can be of great help when planning ahead, and particularly to prioritize the most important objectives of the year, making sure that you don’t miss any important dates and complete each step in your road map towards achieving your goals.

Presentations usually require a concise view, so you can show the entire one-year plan on just one slide with the help of a PowerPoint timeline maker like Office Timeline, which you can try for free for 14 days .

How do I use the Excel year planner?

An Excel year planner can have multiple forms - some are easier to create and use, others, more complex and harder to keep updated. You can find customizable Excel year planner templates online, or you can create your own planner. Should you choose to make it yourself, first create a header row that includes the year and the month. Next, you will need to create rows for each day of each month.

If you need a one-page, concise Excel planner to use with a presentation software like PowerPoint, our suggestion is to create a timeline that includes the most important milestones for each month so that the main events throughout the whole year can be shown at a glance.

A PowerPoint timeline is easy to use and fast to create. After downloading the Office Timeline add-in , you’ll only need a couple of minutes to automatically generate a timeline. It is also versatile and compatible with Excel: you can copy-paste or import data from Excel to build it, link it to Excel to keep it up to date, or use it as an image in your Excel file.

You can try Office Timeline for free for 14 days .

How can a blank yearly planner help you manage your activities?

A blank yearly planner can be useful for organizing, managing and tracking your activities. Use a yearly planner template to:

Set up a plan . With a blank planner, you can set up a plan for the entire year. Include goals, tasks, and deadlines. By setting up a plan of action for the year, you can stay on track and make sure you’re completing tasks and activities in a timely manner.

Track . A yearly planner template gives you an overview of your activities and progress throughout the year. Listing out project tasks and goals for each month, you can see how the planned activities compare with the actual ones and check them off as you complete them. This can help you stay on track to reach your goals.

Prioritize . A blank planner enables you to prioritize tasks and activities. By dividing tasks into categories and assigning each one a priority level, you can focus on the most important tasks first and complete them before moving onto the less important ones.

The yearly planner found on this page was built with the Office Timeline PowerPoint add-in that can help you improve your planning process and presentations, and that you can try for free for 14 days . The built-in templates and the timeline creator wizard help you build any planner or timeline in just minutes, with a minimum of effort.

Why should you use yearly planner templates to plan your budget?

A well-built yearly planner template can be a great tool for budget planning - it should provide a clear overview of your finances and help you stay organized. Using a yearly planner template allows you to stay on top of your budget-related activities - track your expenses throughout the year and make adjustments in time to avoid drawbacks and budget management issues.

A yearly planner template is a great tool to:

Keep spending under control . When you create a budget for each month, and monitor budget progress, you can easily keep your spending in check and ensure that you stay on track with your goals.

Compare planned vs. actual expenses . With a planner template, it’s easier to compare your planned budget to the actual expenses. This will give you a better understanding of where your money is going and help you adjust your activities as needed.

Keep track of debts, investments, and other financial activities.

Plan ahead and adjust . By setting a budget and tracking your progress, you can make sure that you are prepared for any unexpected expenses or other changes to your finances.

Overall, yearly planner templates make it easier for you to keep your budget under control and make sure that you are not overspending, offering a clear perspective on your finances and allowing you to make adjustments as soon as they are needed.

We’ve used the professional timeline maker, Office Timeline, a PowerPoint add-in, to generate the year planner template found on this page. You can use this tool to generate customized plans and timelines like this one in minutes.

Try it free for 14 days and enjoy full functionality of the tool, including multiple time scales, swimlanes and dependencies, data import or copy-paste from Microsoft Excel or Microsoft Project, tens of built-in templates to choose from and more.

How to make a one-year plan for your business?

A one-year business plan is a strategic roadmap that outlines the activities and goals an organization intends to accomplish over the course of the following 12 months. It typically includes details such as financial projections, marketing objectives, operational goals, and staffing needs. To make a one-year business plan, follow these steps:

Define your goals . Think about the overall objectives of your business for the year and the areas of focus you want to work on. Do you want to increase revenue, launch a new product, or move into a new market? Make sure your goals are SMART (specific, measurable, attainable, relevant, and time-bound).

Make a timeline . Once you’ve identified your goals, create a timeline for reaching them. Break down big goals into smaller, actionable steps and assign dates to each step.

Assign resources . Determine the resources necessary to achieve your goals. This includes staffing, budgeting, and materials needed.

Monitor progress . Finally, you’ll need to monitor progress on your one-year plan. Set up regular check-ins to ensure that you’re on track. Adjust your plan and timeline as needed to meet your goals.

You can easily create a similar plan as the one above with Office Timeline, a PowerPoint add-in that helps you generate timelines and roadmaps in minutes by offering process automation and tens of built-in templates to choose from. Try it free for 14 days .

What format is the 3-year action plan template available in?

There are various template formats that can be used for a 3-year action plan template – from Excel or Word to PDF and PowerPoint. If you need a template that you can use for both tracking and for presentation purposes, one of the best, most concise formats is the PowerPoint presentation format (.pptx file extension).

The 1-year timeline template you see on this page was created with the Office Timeline add-in and is easy to edit and customize to extend the timescale from one to three years. It is also versatile, can be used with other Office tools by linking the timeline to the source file to keep it up-to-date or by simply saving it as an image.

The template can be used for setting goals, developing plans, and tracking progress. You can add or remove sections as needed to create a customized 3-year action plan that meets your individual needs. First, make sure you download the Office Timeline free trial and take advantage of all the perks – tens of other templates, automated timeline creation, multiple time scales and more.

How do I create a work plan template?

A work plan acts as a roadmap for your entire project. When starting a project, the first thing you need to do is create a work plan that clearly states the steps to achieve your project objectives.

To create a work plan template, follow these steps:

Determine the scope of the project and its general timeline . Identify key objectives, deliverables, and estimate a timeline. Try to identify potential risks that could affect the project’s completion.

Create your step-by-step project plan . Start by breaking down the project intro tasks, identifying resources and assigning the tasks to team members. Then try to estimate the time frames for each task and milestone but make sure to include slack in your plan. Lastly, set a budget that includes labor costs, material costs, indirect costs and contingency reserves.

Track results . Create a reporting system that will help track the project’s progress, so that you can identify areas for improvement to ensure your project is completed on time and within budget. This could include a Gantt chart, a timeline , or other visual representation.

Your work plan template should be built in a simple way, so that the project outline is easy to understand. The basic version should include customizable project items, a timeline, and the resources needed to complete your goals. To these, you can add other items based on specific project needs.

Once the template is ready, it will help guide you through the current project management activities and you can re-use it for other projects as needed.

If you’re looking for a work plan template in PowerPoint , we have one created with Office Timeline, a PowerPoint add-in that can generate timelines and roadmaps in minutes, and can make your presentations so much better. Try it free for 14 days and enjoy full functionalities.

What is an action plan example?

An action plan example is a set of goals and objectives that are broken down into steps, along with a timeline for completion. It usually includes activities such as:

Assessing the current situation and identifying what needs to be addressed.

Developing a plan of action with specific goals, objectives, and timeline.

Identifying resources needed to achieve the plan.

Establishing a timeline for monitoring and evaluating progress.

Creating a system to track progress and ensure accountability.

For example, a company might have an action plan to increase their sales by 10% in the next six months. The plan would include specific goals such as increasing the number of customers, developing marketing strategies, and training sales staff. The plan would also include a timeline of when each step should be completed and who is responsible for its completion.

Check out our action plan template created with Office Timeline, a PowerPoint add-in that you can use to quickly generate timelines and roadmaps. You can easily create a similar action plan timeline in minutes by downloading the free trial of Office Timeline . You get process automation and a diversity of built-in templates to choose from.

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Example Timeline

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Updating your template is simple and fast.

Use the Office Timeline PowerPoint add-in to quickly update any of these timeline templates or create your own project visuals. Easily change the texts, dates, colors, shapes and styles of your timeline, right from inside PowerPoint.

Download Free Timeline Maker

Or try our online timeline maker .

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Writing a Business Growth Plan

Look ahead and plan for business growth and revenue increases.

Table of Contents

When you run a business, it’s easy to get caught in the moment and focus only on the day in front of you. However, to be truly successful, you must look ahead and plan for growth. Many business owners create a business growth plan to map out the next one or two years and pinpoint how and when revenues will increase. 

We’ll explain more about business growth plans and share strategies for writing a business growth plan that can set you on a path to success. 

What is a business growth plan?

A business growth plan outlines where a company sees itself in the next one to two years. Business owners and leaders apply a growth mindset to create plans for expansion and increased revenues.

Business growth plans should be formatted quarterly. At the end of each quarter, the company can review the business goals it achieved and missed during that period. At this point, management can revise the business growth plan to reflect the current market standing.

What to include in a business growth plan

A business growth plan focuses specifically on expansion and how you’ll achieve it. Creating a useful plan takes time, but keeping your growth efforts on track can pay off substantially.

You should include the following elements in your growth plan:

• A description of expansion opportunities
• Financial goals broken down by quarter and year
• A marketing plan that details how you’ll achieve growth
• A financial plan to determine what capital is accessible during growth
• A breakdown of your company’s staffing needs and responsibilities

How to write a business growth plan

To successfully write a business growth plan, you must do some forward-thinking and research. Here are some key steps to follow when writing your business growth plan.

1. Think ahead.

The future is always unpredictable. However, if you study your target market, your competition and your company’s past growth, you can plan for future expansion. The Small Business Administration (SBA) features a comprehensive guide to writing a business plan for growth.

2. Study other growth plans.

Before you start writing, review models from successful companies.

3. Discover opportunities for growth.

With some homework, you can determine if your expansion opportunities lie in creating new products , adding more services, targeting a new market, opening new business locations or going global, to name a few examples. Once you’ve identified your best options for growth, include them in your plan.

4. Evaluate your team.

Your plan should include an assessment of your employees and a look at staffing requirements to meet your growth objectives. By assessing your own skills and those of your employees, you can determine how much growth can be accomplished with your present team. You’ll also know when to ramp up the hiring process and what skill sets to look for in those new hires.

5. Find the capital.

Include detailed information on how you will fund expansion. Business.gov offers a guide on how to prepare funding requests and how to connect with SBA lenders.

6. Get the word out.

Growing your business requires a targeted marketing effort. Be sure to outline how you will effectively market your business to encourage growth and how your marketing efforts will evolve as you grow.

7. Ask for help.

Advice from other business owners who have enjoyed successful growth can be the ultimate tool in writing your growth plan.

8. Start writing.

Business plan software has streamlined the process of writing growth plans by providing templates you can fill in with information specific to your company and industry. Most software programs are geared toward general business plans; however, you can easily modify them to create a plan that focuses on growth. 

If you don’t have business plan software, don’t worry. You can create a business growth plan using Microsoft Word, Google Docs or a similar tool. For each growth opportunity, create the following sections: 

• What is the opportunity? Is your growth opportunity a new geographic expansion, a new product or a new customer segment? How do you know there’s an opportunity? Include your market research to demonstrate the idea’s viability.
• What factors make this opportunity valuable at this time? For example, your growth opportunity could utilize new technology, take advantage of a strategic partnership or capitalize on a consumer trend.
• What are the risk factors for this opportunity? Identify factors that may make this growth opportunity challenging to execute. For example, challenges may include the state of the overall economy, intense competition or supply chain distribution issues. What is your plan for dealing with these challenges?
• What is your marketing and sales plan? Identify the marketing efforts and sales processes that can help you seize this growth opportunity. Detail the marketing channel you’ll use ( social media marketing , print marketing), your message and promising sales ideas. For example, you could hire sales reps for a new geographic area or set up distribution deals with relevant brick-and-mortar or online retailers .
• What are the costs involved in this growth area? For example, if you add a new product, you may need to buy new manufacturing equipment and raw materials. While marketing costs are a given, remember to include incremental sales costs like commissions. Outline any economies of scale or places where your existing operations make the new growth area less expensive than a stand-alone initiative.
• How will your income, expenses and cash flow look? Project your income and expenses, and prepare a cash flow statement for the new growth area for the next three to five years. Include a break-even analysis, a sales forecast and all projected expenses to see how much the new initiative will add to the bottom line. Include how the new growth area will positively (or negatively) impact existing sales. For example, if you sell bathing suits and you decide to grow by adding cover-ups and sunglasses, you will likely sell more bathing suits. 

After completing this exercise for each growth opportunity:

• Create a summary that accounts for all growth areas for the period.
• Include summarized financial statements to see the entire picture and its impact on the company. 
• Evaluate the financing you’ll need to implement the plan, and include various options and rates. 

Why are business growth plans important?

These are some of the many reasons why business growth plans are essential:

• Market share and penetration: If your market share remains constant in a world where costs consistently increase, you’ll inevitably start recording losses instead of profits. Business growth plans help you avoid this scenario.
• Recouping early losses: Most companies lose far more than they earn in their early years. To recoup these losses, you’ll need to grow your company to a point where it can make enough revenue to pay off your debts.
• Future risk minimization: Growth plans also matter for established businesses. These companies can always stand to make their sales more efficient and become more liquid. Liquidity can come in handy if you need money to cover unexpected problems.
• Appealing to investors: For most businesses, a business growth plan’s primary purpose is to find investors . Investors want to outline your company’s plans to build sales in the coming months.
• Concrete revenue plans: Growth plans are customizable to each business and don’t have to follow a set template. However, all business growth plans must focus heavily on revenue. The plan should answer a simple question: How does your company plan to make money each quarter?

What factors impact business growth?

Consider the following crucial factors that can impact business growth:

• Leadership: To achieve your goals, you must know the ins and outs of your business processes and how external forces impact them. Without this knowledge, you can’t direct and train your team to drive your revenue, and you will experience stagnation instead of growth.
• Management: As a small business owner, you’re innately involved in management – obtaining funding, resources, and physical and digital infrastructure. Ineffective management will impact your ability to perform these duties and could hamstring your growth.
• Customer loyalty: Acquiring new customers can be five times as expensive as retaining current ones, and a 5 percent boost in customer retention can increase profits by 25 percent to 95 percent. These statistics demonstrate that customer loyalty is fundamental to business growth.

What are the four major growth strategies?

There are countless growth strategies for businesses, but only four primary types. With these growth strategies, you can determine how to build on your brand.

• Market strategy: A market strategy refers to how you plan to penetrate your target audience . This strategy isn’t intended for entering a new market or creating new products and services to boost your market share; it’s about leveraging your current offerings. For instance, can you adjust your pricing? Should you launch a new marketing campaign?
• Development strategy: This strategy means looking into ways to break your products and services into a new market. If you can’t find the growth you want in the current market, a goal could be to expand to a new market.
• Product strategy: Also known as “product development,” this strategy focuses on what new products and services you can target to your current market. How can you grow your business without entering new markets? What are your customers asking for?
• Diversification strategy: Diversification means expanding both your products and target markets. This strategy is usually best for smaller companies that have the means to be versatile with the products or services they offer and what new markets they attempt to penetrate.

Max Freedman contributed to this article.

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10 Company Milestones to Aim for in Your First Year

Thilini Wijesinhe

Reviewed by

January 22, 2022

This article is Tax Professional approved

Getting your new business off the ground is an exciting prospect that takes hard work. Making the right strategic decisions early on can help you avoid the fate of the 50% of new companies that fail within the first five years .

That’s why clear company milestones are crucial to creating a successful business.

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The key is to set well-defined goals and evaluate your performance against them to make sure you’re on the right track. When you choose clear company milestones to achieve in your first year, you can create a solid foundation for growth and success.

What are company milestones?

Company milestones are specific outcomes or goals you aim to achieve as part of your business strategy . That is, short-term measurable goals to tick off along the way to your larger goals.

Good business milestones should include the following:

• Measurable results
• Expected completion date
• Clear accountability
• Budget allocation

Here’s an example of a milestone that meets those standards:

Goal : Outsource monthly bookkeeping by March 31, 2022 Responsibility : Founder Budget : $500 a month

How can you use company milestones?

Start with a business plan that describes your company’s objectives and how you will achieve them. As part of this planning process, develop a business strategy—an action plan to meet your objectives.

Next, decide on the business tactics you’ll use to carry out your strategy. Here’s an example:

Strategy : Increase sales to working adults. Tactic : Use advertising methods.

Company milestones allow you to implement your business tactics by breaking them into measurable goals. Here are two milestones for the above example:

• The founder to run five targeted Facebook advertising campaigns by March 31, 2022. Budget: $1,500.
• The founder to start a daily Google advertising campaign on April 1, 2022, for 30 days. Budget: $50 per day.

Here’s how business milestones can help you.

Track your company’s performance

Entrepreneurs are usually overloaded with day-to-day business activities, so you might feel tempted to move progress-tracking to the backseat. But tracking your performance against company milestones is imperative to guide your small business or startup in the right direction.

Aim to review your important milestones once in two weeks during the first three months and monthly thereafter. That way, you can see how the business is performing against your goals and overall strategy and address any issues before they become fatal.

Sometimes, the milestones you’ve set earlier may no longer be realistic, or you may have discovered better goals. If so, you can always update them.

Create accountability within the organization

As discussed earlier, good company milestones need to have a responsible party. Well-defined responsibilities allow you to create accountability within your organization from the start. It will also allow you to delegate tasks instead of overloading yourself.

If a goal isn’t achieved by the due date, you can review it with the person in charge of the milestone and address any issues.

10 company milestones for the first year

Here’s a list of goals growth-oriented entrepreneurs should aim for in their first year of business.

1. Create a monthly budget

Timeline : one month

A monthly budget will help you manage your finances efficiently and remind you of your spending limits. With a plan in place, you can set aside funds for your company milestones and business activities throughout the year.

Budgeting may seem hard in the first year because you don’t have any previous financials for guidance. For now, aim to estimate your income and expenses to the best of your knowledge. You can adjust your budgets once you have more information.

Here are a few items to estimate for your budget:

• Fixed costs , variable costs , and any one-time costs
• An allowance for unforeseen costs
• Profits (or losses)

There are many free templates you can use to create your business budget. If you need more help, see our How-To Guide for Creating a Business Budget .

2. Execute your marketing strategy

Start by creating a marketing strategy. This is your overall plan to increase sales and achieve your business objectives. Next, implement your marketing strategy starting from the first month to generate revenue as soon as possible.

To carry out your marketing strategy, you can create a marketing plan with specific goals, such as:

• Start a social media marketing campaign aimed at your target audience.
• Grow your Facebook group to 1,000 members.
• Create a referral program to motivate customers to promote your products.

3. Make your first sale

The next milestone is to make that important (and exciting) first sale!

Sales are important to make money. But the first sale will also boost your confidence because you’ll know people are willing to pay for your goods or services. Remember not to count sales to your family and friends trying to support you.

To build a successful business, you must sell to your target audience beyond your close circle.

4. Start bookkeeping and accounting

Timeline : from the first month

Establishing a clear bookkeeping system from the start can save you a lot of work down the road. With reliable financials, you can avoid unpleasant surprises, such as realizing you don’t have money to pay your upcoming bills.

By staying on top of your numbers, you can also avoid the stress of catch-up bookkeeping during tax time.

Here are a few things you must do:

• Keep good records of all your transactions
• Track all your income and expenses.
• Monitor your cash flow.
• Create the three main financial statements every month— income statement , balance sheet , and cash flow statement .

If you want to do it yourself, good bookkeeping software can help, but if you aren’t excited about numbers, you can outsource your bookkeeping to professionals like Bench (that’s us).

Similarly, hire an accountant from the start. A CPA can analyze your monthly numbers and help you make good financial decisions. They can also prepare your taxes and help you get the maximum tax benefits.

Suggested reading :

• How to Find an Accountant
• Top 12 Questions to Ask Your Accountant
• How Much Does a CPA Cost?

5. Hire your first team members

Timeline : one to three months

A skilled team will help you lead your company to success. Hire a team that aligns with your vision, and develop your own company culture.

How many team members you must hire will depend on your business and budget. At a minimum, hire the critical personnel you need for now.

Here are some ways to find potential team members:

• Reach out to recruiters.
• Advertise on job boards.
• Post on LinkedIn.
• Advertise on Facebook groups—depending on your industry.

6. Outsource skills you don’t have in-house

As a new company, you may not have the capacity to hire employees for every service you need. Nowadays, you can outsource many tasks to professional organizations or hire freelancers.

Outsourcing can also save you money because you don’t have to spend on employee benefits, infrastructure, training programs, or equipment. Other benefits include the flexibility to find skilled professionals when you need them and the advantages of time differences.

Here are a few areas you can get outsourced support:

• Web development and design
• Copywriting
• Bookkeeping and accounting
• Administrative tasks

Depending on your business model, you may be able to outsource most of your tasks.

7. Get repeat customers

Timeline : three months

Finding new customers is costly and can take time, so it often makes sense to hang on tight to the ones you’ve got. Prioritizing repeat customers is an important business milestone because they will save you money.

Repeat customers are also a great source of referrals. If they like your products and services, they will be loyal customers and free promoters of your business.

Here are a few ways to make sure your customers return:

• Solicit feedback, and address any issues right away.
• Make sure your customer service is solid—be helpful and respond quickly. * Streamline customer experience with an up-to-date website and landing pages.
• Create a loyalty program with discounts.

8. Grow your brand

Timeline : six months

It’s important to establish your brand in your industry to increase revenue. With a solid marketing strategy and marketing plan, you can grow your brand from the first year.

Here are some ideas to help you grow your brand:

• Create a strong social media presence and post consistently.
• Define your company’s voice and stick to it.
• Start a blog on your website and create content that solves your target audience’s problems.
• Get testimonials from your customers.
• Stay consistent with your templates, logos, and color schemes across platforms.

9. Increase your sales

Timeline : eight to 12 months

Revenue is an important metric for small business growth and success. To become profitable and cash-rich, you must first generate revenue.

Typically, your sales numbers will be relatively small early on, so increasing your sales by a large number is a key goal for later in the first year.

Have a specific number you want to increase your sales by, depending on your business. For example, you may decide that you want sales to increase by 50% after eight months.

Make sure your marketing strategy and marketing plan cover tactics to help you achieve this significant increase in sales. You may decide to increase your advertising budget or launch a new product or service.

Note: while revenue is an important metric of success, it’s not the only one. Check out our blog on revenue vs. profit to learn more!

10. Analyze the performance of the year

Timeline : 12 months

It’s time to analyze the results of your hard work. That way, you can see your successes and take corrective action to fix any issues. Evaluating the year gone by will help you determine company milestones for the next year.

Here are a few ways to see how you fared:

• Track your performance against your budget.
• Analyze your sales, costs, and profits and their monthly changes.
• Analyze your cash flow .
• Review customer feedback and testimonials on all platforms.
• Organize performance evaluations for your team.

How Bench can help

Monitoring and analyzing your financials is a key business goal to making sure you are on the path to success. But what if you’re not a fan of numbers or you don’t have the time?

Bench provides monthly bookkeeping services to small business owners like you. Your dedicated bookkeeper provides you with the accurate financials you need to make better strategic decisions for your business. If tax isn’t your favorite subject, we can handle that too.

Implementing your company milestones

A well-planned list of company milestones can be a roadmap for your first year in business.

Here are a few next steps to get started on your goals:

• Organize your business milestones in one place . Using a tool like Asana or Google Drive makes it easy to revisit and review your goals.
• Revisit your business strategy . Make sure your goals are aligned with your overall strategy.
• Check if all business partners agree with the company milestones . Everyone in the business, including your team, should be on board with the company goals.
• Get a business mentor . If all things around your new company are daunting, a business mentor can help guide you, especially in the initial stages. See our guide on how to find the right mentor .

By creating well-defined goals and tracking your performance against them, you can grow your company into a profitable business.

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• 6 steps for operations leaders to build ...

6 steps for operations leaders to build a better annual plan

An effective annual plan is critical to keep your teams, departments, and company together, working toward the same goals. 

As an operations leader, you oversee how your organization runs its business. By reviewing how your company performed in the past year, you and your operations teams can identify which strategies worked—and which fell short—to build an effective annual plan designed to maximize the impact of every department.

Here’s what you need to know about building a successful annual plan.

Connect everyone's work to company-wide goals

87% of workers with individual goals tied to company-wide goals say their business is well-prepared to meet customer expectations. Discover how Asana can transform the way your organization aligns work to goals.

Annual plans drive clarity and accountability 

With an annual plan, departments can start the year off with a strong understanding of the overall vision and how their work contributes to larger business goals. Without an overarching plan, it can be difficult to understand how a specific project or initiative moves the business forward. 

Clear goals establish benchmarks for project progress

Your annual plan shouldn’t be a set-it-and-forget-it goal. Rather, periodically check project progress against your annual plan so you can see how your operations teams are doing. Doing this throughout the year will not only give you a sense of how your teams are tracking towards their overall goals—it can also help you understand if they’re ahead or behind schedule, and adjust accordingly. 

If you notice that a specific initiative is not on track to meet the strategic goals outlined in your company’s annual plan, you can use this data to pivot and double down on—or divest from—specific initiatives. 

Establish concrete goals for a specific time period

The more specific your goal, the more concrete your action plan. Providing detailed and specific goals gives your employees a clear understanding of what work to prioritize and what deliverables they’re responsible for. 

Make sure your goals are measurable, as well. Clear KPIs and OKRs demonstrate how tangible work connects back to larger business goals. 

6 steps for annual business planning

The annual planning process often takes place near the end of the calendar year or at the end of your company’s fiscal year. As you get closer to annual planning time, consider these six steps of the annual planning process. 

1. Reflect on previous strategies—and develop new ones

Before your business can start planning for next year, ask yourself, your stakeholders, and your operations teams: How did we perform against the strategies laid out in last year’s annual plan?

No matter the answer, use these recent data points to steer your decision-making when building your next annual plan. That could mean doubling down on big programs or initiatives born in the last year—or going a different direction entirely. 

A well-built annual plan factors in reflection on what did and didn’t work—and improves off of it.

2. Transform your business’s greatest needs into goals

After reflecting on last year’s performance, hone in on the most significant growth and improvement opportunities. Use this for guidance as you construct company- and department-wide goals.

It helps to have a consistent framework for goals across the business, to accelerate the goal-setting process and ensure greater understanding of goals within all corners of the organization.

The exact goal framework you use will depend on your company, but a few good ones to consider are: 

The Objectives and Key Results (OKR) method , which helps your business set goals using the framework “I will [objective] as measured by [key result].”

Key Performance Indicators (KPIs) , which use leading and lagging indicators to track how you’re performing towards your goals. 

The SMART goals framework , which helps ensure the goals your organization sets are specific, measurable, achievable, realistic, and time-bound.

3. Create an action plan to maximize impact

The next step is to create an action plan for your business to achieve the goals outlined in step three. Your action plan should outline the list of steps your teams need to take to accomplish their goals. Think of an action plan like the map you’ll use to arrive at your final destination. 

From there, delegate the work laid out in the action plan to specific teams and departments. Connecting the work that your operations teams complete to larger company goals makes it easier for each team to understand the impact their work has on the business.

4. Ensure the annual plan is everyone’s plan

Not everyone can be involved in building the annual plan for your company—but every team member should feel like their work is seen and accounted for in the plan. 

As the annual plan comes together, meet with leaders and employees across the business to ensure varying perspectives and priorities are factored into the final product. This step is critical for getting buy-in and generating excitement across the business. 

You don’t want to be in a position where you’re just telling everyone what the annual plan is—you want to bring every department along for the journey and get them excited about what they’re working toward in the coming year. Consider conducting a presentation to not only share the company plan and why this plan matters, but also to outline timelines and how departments will use it to achieve the company’s goals. 

5. Execute your strategy, monitor metrics, and adjust as needed

At this point, your organization’s annual plan is completed, but nothing is ever fully set in stone. As the year progresses, make sure you’re continually monitoring success metrics and KPIs. If the results of your strategies are not behaving as you expected them to, it’s important to adjust so your business will still hit the goals outlined in your annual plan. 

6. Repeat again for next year 

At the end of the year, it’s time to start the process over again. Align with your strategic plan, look back at the past year’s results, and create another plan to achieve those business goals. 

What does a good annual plan include?

Effective annual plans should contain components that are essential for completing the work outlined in the plan itself, and context for why this plan will be effective. Here are a few examples of components you would find in an annual plan:

Reports of the previous year’s performance: Your company’s annual plan for the upcoming year should be based on the data from the previous year’s performance. This provides context for your teams as to what they’re capable of doing within one calendar year.

Budget estimates: A common KPI investors track is return on investment (ROI). Knowing how much money different teams are spending makes it easier for your organization to calculate ROI and adjust strategies. Providing budget estimations also gives departments the context they need for the amount of resources they have at their disposal for the year.

Clear and specific goals: Annual plans should use the SMART goal framework so that your company can easily measure progress and report back on it later. 

Important milestones: Your business can accomplish a lot of work within one year—but to do that, each department needs to know how they're doing. Milestones operate like checkpoints, giving teams and departments a sense of direction and an idea of how they're pacing against annual goals.

Project buffers and contingency plans: Unexpected things happen all the time, and it’s better to be prepared than caught off guard. Develop a contingency plan for how your organization will get back on track in the event of an unexpected roadblock. Also set aside some resource buffers, such as a small portion of your company’s budget, to accommodate for unexpected expenses.

Gear up for next year

After a year of hard work, it’s time to reflect back and plan for more great things in the future. While annual planning takes time, collaboration, and thoughtful strategy, the efforts show in the form of your business success. 

Still have questions? We have answers. 

What is annual planning.

Annual planning is the act of developing a strategy for the upcoming year based on the learnings from the current year’s performance. This provides an opportunity for your operations teams to iterate on strategy from the past year and incorporate those learnings into your upcoming plans. 

In essence, your annual plan should contain: 

The goals your business needs to achieve

A strategy for how your organization will hit those goals

Clear tactics for what each department will work on

Any important milestones that benchmark progress

What’s the difference between annual planning and strategic planning? 

Strategic planning and annual planning are both important business planning methods that help set your team's strategy for the future. However, the scale of these planning strategies are different.

Strategic planning is the long-term strategy for your business. This encompasses a basic roadmap of how business should develop within three to five years. You will use your strategic planning process to inform your annual plan. 

Annual planning represents all of the goals and strategies that you want your business to achieve, similar to a strategic goal. The main difference here is that an annual plan only encompasses one calendar year, instead of a few years. If you think of it like a pie, annual planning is just one slice of the larger strategic plan pie.

When should your operations teams start annual planning?

Begin your annual planning process during Q4, so you can begin day one of Q1 with your plan in hand. If that’s not an option, do your annual planning as close to the start of the new year as possible. 

There are two benefits to planning earlier. First off, you’ll beat the end-of-year crunch, and avoid the stress that traditionally comes with the end of the year. Additionally, if you run an efficient annual planning process with your leadership team, your operations teams will still be free to execute on high-impact projects throughout Q4.

Related resources

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More From Forbes

Starting a business at 50-plus how to create your one-year success plan.

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By Kim Perell, Next Avenue

Depending on what you're trying to accomplish, a year can feel like an eternity or a heartbeat. But in my opinion, a year is a useful yardstick for planning to launch a business since it provides you with just enough leeway to prepare yourself and take action, but not so much that you'll end up spinning your wheels.

Your one-year success plan for starting a business will be your secret weapon to navigating this new territory. And trust me: you need a plan. You wouldn't go into a forest without a map, and you shouldn't make a big jump without a plan.

Corporations think in five- year increments, and even entrepreneurs tend to need more than 12 months to make huge changes. But both entrepreneurs and companies can agree that one year can make a world of difference, especially when motivated.

I recommend setting aside at least four to six hours to complete the plan.

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Best tax software for the self-employed of 2022, income tax calculator: estimate your taxes, your plan should be aspirational (yet attainable).

In order to create a plan that you'll actually use — one that pushes your boundaries but is also feasible — you need to start with your vision. So, before you think about what you need to do to get closer to your goal, daily, weekly and monthly, think about the goal itself.

Create a vision board that shows what your life will be like at the end of these amazing 12 months. Start journaling about the transformations you want to make and describe them in detail. Or write a news story about who you'll be one year from today. Pick a publication or newsfeed you read daily and create a headline that starts with your name and includes details about what you accomplished, what you started, what you invented. Then write a mock news story explaining your road to success!

As you dive into the planning process itself, think big . . . but also keep the plan simple, streamlined, and practical. Overcomplicated plans never work out.

You don't have to have a plan so simple that it can be boiled down to four steps, but you do need something that can be explained in a few sentences. Consider how you'll build in flexibility and milestones so you can have a few bursts of motivation along the way.

Developing the Right Plan for You

I'm going to guide you through the process of creating a one-year plan that's simple and flexible so you can start taking baby steps toward your eventual jump. Even if you need more than a year to work up to this jump, let's start by planning out those first, crucial 12 months. Then, as you start to see progress, you can adjust your plan or build on it.

Your first task is to write down a clear vision on a piece of a paper that includes these three things:

• Where you want to go in one year
• What you want to accomplish in one year
• Who you want to become

This should be like a personal mission statement; it should be passionate but concise, just one paragraph.

Once you have a clear vision, start working backward, building a framework of milestones you need to hit. What's the second-to-last thing you need to do before you jump? And before that? This reverse engineering process will help you get a sense of how long each step will take and when it will need to be completed.

Use whatever tool feels easiest to you: a spreadsheet, a cheap 12-month calendar, a blank document. Attach due dates and deliverables to everything in this plan, or it won't get done.

Getting an accountability partner is a great way to keep yourself on track and ensure you follow through with your commitments fully and on time. Choose someone who will ask you the hard questions and hold you responsible to the goals you set for yourself.

Success doesn't happen overnight, and it takes time to achieve a big goal. Throughout my career, I have found that celebrating small wins along the journey was an important way to track incremental progress and keep motivated and energized.

When I started my first company, we celebrated everything from hitting monthly revenue targets to specific team accomplishments, like completing a prototype, to the anniversaries and birthdays of each employee. To commemorate each achievement, we did everything from going to sporting events, concerts, picnics and happy hours to holding barbecues in the company parking lot and taking summer Fridays off. This reinforced our progress and created a culture where people felt appreciated.

Your one-year success plan needs to become part of your life and part of your routine. Put every single task and milestone in your calendar and set up reminder notifications so the activities and goals you've meticulously outlined will actually get done. The mini- jumps you take en route to the big one need to happen at regular intervals to ensure progress and build momentum.

Set Yourself Up for Success

Goal setting is a powerful process that gives you the motivation and direction you need to achieve success. I like to create SMART goals (goals that are Specific, Measurable, Attainable, Relevant, and Timely) that I can work toward and track my progress on. This helps you get used to the idea that you have control over your life and that you have the ability to accomplish anything you put your mind to.

Big or small, you should always have a few goals you're working toward. If it's a small goal, accomplish it quickly and move on to the next. If you set a larger goal, break the path into small, achievable, realistic steps — ones you can make daily progress on.

A Path Leads to a Path

Life is full of unexpected twists and turns. So don't waste your energy trying to predict every possible scenario that might happen! This one-year plan is the start of your path. It's the trailhead. Follow it now and remain open to the paths that may show up along the way. Take your first steps with an eager, optimistic Beginner's Mind, embrace your curiosity, and revel in the newness of the unknown.

If you're convinced that you can shorten your timeline, by all means give that a try. But there's a reason I named this "Your One-Year Success Plan." A year will whiz by. To ensure your success, I've created a free one-year success plan template you can download with a step-by-step, month-by-month plan to make it easy for you to stay on track. You can access the plan at my website, Kimperell.com.

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Survey: 48% of workers plan to look for a new job in the next year

Following the COVID-19 recession, the job market boomed. Workers experienced a historic amount of bargaining power. Phrases like the “Great Resignation” and “quiet quitting” were part of Americans’ everyday lingo, and unemployment hit its lowest point in 54 years.

Today, that’s no longer the case.

The U.S. job market has been slowly weakening over the last few months, as further evidenced by the latest jobs report.

The economy added far fewer jobs than expected in July – just 114,000 – the third time in the past eight months that job growth has fallen below 200,000. The unemployment rate, meanwhile, unexpectedly jumped 0.2 percentage points to 4.3%.

But the slowing job market isn’t completely deterring workers from looking for new opportunities over the next year.

Nearly half (48%) of Americans in the workforce (i.e., those who are employed full-time or looking for full-time employment) say they’re likely to search for a new job in the next 12 months, Bankrate’s new Employment Security Survey found.

Many workers also say they’re likely to ask for higher pay and work flexibility in the coming year.

Nearly half of workers say they’re likely to search for a new job in the next year, especially younger workers.

The slowdown in the job market is undeniable.

With unemployment rising, fewer Americans quitting their jobs and slowing wage growth, workers no longer have the bargaining power they had following the pandemic.

However, that doesn’t mean the job market is in a dire state or that Americans aren’t still on the hunt for jobs. The job market just may be normalizing back to what workers experienced before the pandemic, according to Bankrate analyst Sarah Foster.

“I’ve often speculated that workers might’ve gotten used to the historic amount of bargaining power that they had post-pandemic,” Foster says. “If you get a taste of what that’s like, it’s hard to go back. It might make a more ‘normal’ labor market feel artificially worse than it actually is.”

Over the next year, nearly half of Americans (48%) in the workforce say they’re likely to search for a new job, including the following:

• 23% who say they’re very likely

• 25% who say they’re somewhat likely

What’s notable is that this year’s figure is down from 56% when Bankrate last conducted this survey in March 2023, a possible sign of the cooling job market. Over half of U.S. workers (52%) say they’re unlikely to search for a new job in the next year, including the following:

• 25% who say they’re not too likely

• 27% who say they’re not at all likely

Younger workers – including millennials and Gen Z – make up a significant portion of the U.S. workforce and are more prone to job-hopping than other generations.

Bankrate’s survey found younger workers are more likely than their older counterparts to search for a new job in the next year. Here’s the breakdown across generations:

• 64% of Gen Z workers (ages 18-27)

• 52% of millennial workers (ages 28-43)

• 45% of Gen X workers (ages 44-59)

• 25% of baby boomer workers (ages 60-78)

Higher pay or greater workplace flexibility are also big priorities for workers over the next year, especially among younger workers.

Forty-three percent of those in the workforce say they’re likely to ask for a raise at work, while 42% plan to ask for more work flexibility such as different hours, and/or the ability to work from home or remotely more often.

Millennials and Gen Z workers are more likely to ask for a raise at work, compared with older workers.

• 52% of Gen Z workers

• 54% of millennial workers

• 34% of Gen X workers

• 25% of baby boomer workers

Some workers plan to make other career moves in the coming year. Twenty-five percent of workers are likely to quit their jobs in the next year, while 22% are likely to relocate for a job.

Roughly 3 in 10 workers (29%) will likely start their own business in the next year, with a higher percentage of young workers planning to become entrepreneurs, including the following:

• 41% of Gen Z workers

• 34% of millennial workers

Roughly 1 in 5 workers say their employment situation has worsened since the Fed began raising rates

The Federal Reserve has been a major catalyst for the weakening labor market.

As the Federal Reserve has hiked interest rates to combat inflation, the economy has slowed down, unemployment has risen and the number of jobs added monthly has declined.

Roughly 1 in 5 workers (21%) believe their employment/career situation has worsened since the Fed began raising rates in March 2022. Meanwhile, the majority of workers (57%) say their situation is about the same, and 22% said it has improved.

Younger workers are more likely than older workers to say their career situation has improved since the Fed’s rate hiking cycle began.

• 30% of Gen Z workers

• 26% of millennial workers

• 15% of Gen X workers

• 15% of baby boomer workers

Since the Fed’s rate hiking cycle began, workers have some worry about their job security

Some workers are also feeling uneasy about their job security. Layoffs aren’t widespread and they remain at record lows, but “there’s been an undeniable social element to the fear of job security” in today’s job market, says Foster.

“Americans see the posts on LinkedIn. They often know someone who knows someone who’s been laid off,” she says.

“Even back when unemployment was at a half-century low that it didn’t even eclipse pre-pandemic, Americans had a perception that the job market was much worse than it was.”

Seventy percent of workers have some level of worry about job security since the rate hiking cycle began, including:

• 42% who say their level of worry hasn’t changed

• 28% who say they are more worried

• 16% who say they are less worried

Only 15% of workers said they aren’t or haven’t worried about their job security since the Fed began raising interest rates.

Some generations are more concerned about their job security than others. Among generations who said they are more worried about their job security are the following:

• 36% of Gen Z workers

• 29% of Gen X workers

• 28% of millennial workers

• 18% of baby boomer workers

How to make a career change

The job market has slackened from red-hot levels, and finding a new job may be more challenging now than it was just a few years ago.

But it’s not impossible. Here are three steps everyone should take when making a career change right now, especially in a weakening job market:

• Lean into your network: Your network is one of your greatest assets when trying to find your next job.

Connect with old colleagues, reach out to people in your industry and contact recruiters to show you’re interested in new opportunities. They may be able to assist you in your job search and make the process go faster by fielding questions, giving you feedback on your resume or referring you to specific jobs.

• Have a well-stocked emergency fund: From application to hiring, it can take several months to secure a job.

In case of emergencies, aim to have three to six months’ worth of expenses socked away in a high-yield savings account before you begin your job search. Emergency funds can be a lifeline if you experience a sudden job loss or a hefty unexpected expense while transitioning careers.

• Always negotiate for higher pay and better benefits: Job seekers may not have as much bargaining power as they did a few years ago, but it’s still important to negotiate.

Recruiters often expect candidates to negotiate their compensation package, which is why you should come prepared with your ideal salary and other non-negotiables. Make sure your asks are backed by research, experience and conversations with people in your industry.

WA Cares is a cost-effective, convenient safety net for long-term care

Here’s the fact none of us want to face: We will probably need long-term care at some point in our lives.

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Most community college students plan to get 4-year degrees. Few actually do

Dylan Peers McCoy

[WFYI] Community college transfer numbers 

Ever since he was a kid, Tyre’k Swanigan dreamed of going to Indiana University. But after he graduated from high school, he decided to start at community college. He figured he could keep his full-time job and transfer to IU later to earn his bachelor’s degree.

At first, Swanigan, now 23, did well. Then, he said he heard from an IU recruiter that some of his community college credits might not count toward his degree.

College is hard enough — try doing it while raising kids

“I was like, why am I wasting my time at a two-year community college when I know that I need at least a bachelor’s to do anything that I want to do?” said Swanigan, who wants to work in a leadership role at a school.

Swanigan eventually withdrew from the community college. And he’s not alone.

Community college is often touted as an affordable start for students who want to earn bachelor’s degrees. Yet only 13% of community college students actually go on to earn degrees from four-year institutions within eight years, according to data released by the U.S. Department of Education in 2023. Indiana has one of the lowest community college transfer success rates in the nation.

“It's ridiculous,” said Swanigan, who attended Ivy Tech Community College in Indianapolis. “It pisses me off honestly, because I was at Ivy Tech, right? And this is me. Like, this number — I’m a part of that.”

With their open enrollment policies and low tuition, community colleges offer crucial access to higher education. They educate 41% of all U.S. undergraduates, according to the Community College Research Center . And when those students enroll, 83% plan to transfer to four-year schools, according to the Center for Community College Student Engagement.

But that transfer process can be fraught with challenges, including structural barriers that force students to spend time and money taking extra classes.

“Most students leave empty-handed,” said Huriya Jabbar, a professor of education policy at the University of Southern California. “There are bureaucratic hurdles. There are really opaque transfer policies. There's not enough information about … which courses will transfer.”

How the deck is stacked against transfer students

Jabbar co-wrote a book, which will be published in September, about community college transfer students . Her research focused on Texas, where policies vary by institution and major.

“When a student enters community college, they need to know not just what major — area of study — but which university they plan to transfer to,” Jabbar said, “because what they do at the community college to transfer will vary.”

The new kids on campus? Toddlers, courtesy of Head Start

College advisers are supposed to help students prepare to transfer, making sure they have the right credits for the degree they’re pursuing, and facilitating a smooth transition to a four-year school. But in Texas, Jabbar found that these advisers had large caseloads, which limited their ability to help students. Advisers also struggled to keep up with changes in degree requirements at different institutions, Jabbar said. Sometimes they gave students information that was outdated or wrong.

According to Jabbar, one common problem transfer students face is being forced to take extra classes. That happens when four-year schools don’t give students credit for all the classes they took in community college, or the courses are counted as electives instead of major requirements.

When students lose credits, it’s time-consuming and expensive, said Lorenzo Baber, director of the University of Illinois Urbana-Champaign Office of Community College Research and Leadership.

“That's money,” he said. “That's a couple thousand dollars, which matters.”

Two-thirds of community college students take classes part time . And they often juggle jobs, caregiving and other obligations that can disrupt their education.

Because of that, Baber said, improving transfer success is not just up to higher education institutions. It requires investments in social supports ranging from child care to broadband access to health care. Someone might be forced to leave school, for example, to provide for a sick family member who has limited health care access.

“You could have the best designed programs,” Baber said, “but that gets rendered meaningless if somebody needs to stop out because they need to take a job to pay the bills of their household.”

A transfer policy that could help

Research suggests statewide policies to make transferring easier can help students earn bachelor's degrees and avoid taking unnecessary classes .

In Indiana, where Tyre’k Swanigan lives, community colleges and universities are trying to improve.

Changing Face Of College

In 'never too late,' finally, a guide for adults going to college.

About a decade ago, Indiana lawmakers required public colleges and universities to create transfer pathways for students who complete associate degrees. If an Indiana student earns an associate degree in nursing, for example, they can transfer to a public, four-year university without losing credits, said Mary Jane Michalak, a vice president at Ivy Tech Community College, where Swanigan started.

"Whenever possible we direct students into those pathways,” Michalak said, “because by state law then those credits are supposed to transfer seamlessly as long as it's within the same program."

Other states have created similar transfer policies. In 2010, California created a special associate degree that’s supposed to make it easier for students to transfer. In 2021-22, almost half of the community college students who transferred to four-year colleges in California had those diplomas .

Some Indiana universities and community colleges have partnered up to help make transferring easier for students, an approach that institutions in other states have used . This year, Ivy Tech announced a new dual admission agreement with Indiana University Indianapolis .

But Indiana doesn’t yet know if the state’s efforts to improve transfer success are working. That’s because the federal data published in 2023 — which found that only about 7% of Indiana community college students earn four-year degrees — follows students for eight years. The people it tracked started back in 2014, the year before the state's new transfer pathways kicked in.

Tyre’k Swanigan started college in 2019, and even with the state changes, it hasn’t been easy.

Swanigan almost went back to school this summer. But tuition was expensive. He started a new job. And he was pulling himself out of a difficult relationship.

“The longer I wait and life happens and issues come up,” Swanigan said, “the harder it is to get back into school.”

Five years after Swanigan started college, he’s still determined to earn his bachelor’s degree — eventually.

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Where Does Biden’s Student Loan Debt Plan Stand? Here’s What to Know.

The Supreme Court refused to allow a key part of President Biden’s student debt plan to move forward. Here’s what’s left of it, and who could still benefit.

By Zach Montague

Reporting from Washington

President Biden’s latest effort to wipe out student loan debt for millions of Americans is in jeopardy.

The Supreme Court on Wednesday refused to allow a key component of the policy, known as the SAVE plan, to move forward after an emergency application by the Biden administration.

Until Republican-led states sued to block the plan over the summer, SAVE had been the main way for borrowers to apply for loan forgiveness. The program allowed people to make payments based on income and family size; some borrowers ended up having their remaining debt canceled altogether.

Other elements of Mr. Biden’s loan forgiveness plan remain in effect for now. And over the course of Mr. Biden’s presidency, his administration has canceled about $167 billion in loans for 4.75 million people, or roughly one in 10 federal loan holders.

But Wednesday’s decision leaves millions of Americans in limbo.

Here is a look at what the ruling means for borrowers and what happens next:

Who was eligible for SAVE?

Most people with federal undergraduate or graduate loans could apply for forgiveness under SAVE, which stands for Saving on a Valuable Education.

But the amount of relief it provided varied depending on factors such as income and family size. More than eight million people enrolled in the program during the roughly 10 months that it was available, and about 400,000 of them got some amount of debt canceled.

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