good examples of speech hooks

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50+ Hook Examples: The Opening Lines That Make Your Essay Successful

Jim Peterson has over 20 years experience on speech writing. He wrote over 300 free speech topic ideas and how-to guides for any kind of public speaking and speech writing assignments at My Speech Class.

Writing a good paper starts with brainstorming a brilliant hook, which keeps your audience engaged with the text. There are many ways to formulate hooks, which will help your writing sound more original and compelling. Looking at some essay hook examples and tips on writing them is the first step to creating one of your own!

In this article:

What is a Hook?

Tips for creating a great hook, question hook examples, strong statement examples, fact/statistic hook examples, metaphor/simile hook examples, anecdotal hook examples.

A “hook” is a sentence that grabs the reader’s attention and keeps them interested in the outcome of your academic text or research paper. The hook is found in the first sentence or two in the opening paragraph in an academic text and serves both as an introduction and an attention grabber.

In literature, such sentences are often found in novels. A great personal favorite of mine is Christmas Carol’s first sentence: “Marley was dead: to begin with. ” This invites tons of interesting questions and piques your curiosity, making you want to read along.

We come across hook examples in our day-to-day lives, scrolling through YouTube video titles and website links. Clickbait can be considered the hook of the modern world, and there are tons of techniques to learn from it.

However, this article will focus on essay hooks for academic papers specifically. In the section below, we’ll be discussing tips on writing hook sentences and engaging your reader’s interest through a single opening sentence.

There are different types of hook sentences in an essay introduction. We’ll take a look at each type, and a few tips, so later on, you can start formulating your own essay hooks based on these few examples.

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• Question Hook: If you’re writing an art essay, philosophy paper, or business coursework, choosing a compelling and interesting question will leave the readers pondering throughout your text. The reader will automatically try to look for the answer within your research paper.
• Strong Statement: The opening lines can be controversial, a bold claim – the best hooks for argumentative essays are. This method can shock your audience, and they’ll be curious to learn how you defend your argument.
• Fact/Statistic Hook: These hook examples are used for scientific and academic assignments, allowing you to use a lesser-known fact or statistic which will grab the reader’s attention.
• Metaphor/Simile Hook: You can set up a scene by telling a short story for your readers to imagine before getting to your essay’s core. This metaphor hook can be highly compelling and relatable to your audience.
• Anecdotal Hook: The trickiest essay hook used to diffuse the tension surrounding a heavy topic. This tricky opening line should be carefully thought out and guaranteed to make the reader laugh and only used in the right circumstances.

If you’re using the fact/statistic hook, always make sure you quote a credible source. The same goes for the interesting facts hook type. Include those sources in the body of your essay.

It also helps to think of a hook you came across recently that made an impression on you. Was it a controversial blog post? A captivating personal story? A thesis statement that made you ponder?

Once you finish reading our article, it’s helpful to test your hook and introductory paragraph out to an audience. Have another student, tutor, or parent read it. See if it’s doing its purpose – is the reader engaged? What did they understand from your hook? Is the essay topic clear?

Don’t get discouraged if you don’t get it right the first time. Writing is a long process and requires a lot of rewriting. Take a small break and give it another go.

How to Write a Great Hook + Examples

There are two crucial points to follow when you write a hook:

• Keep your sentences short – don’t overstuff your sentences or let them run longer than two rows.
• Use simple, comprehensive language – the ultimate essay can be read and understood by anyone, even people outside your academic course.

It’s time to get to the examples!

• What if I told you the world has an unlimited energy resource?
• How much screen time is too much for elementary school children?
• Is online education the best way to learn in the middle of a pandemic?
• Did you know women are twice as likely to experience clinical depression than men?
• Are your evening habits keeping you from getting a good night’s sleep?
• Do jobs that require degrees have a higher earning potential?
• How important is it for YouTubers to use search engine optimization strategies?
• Will the consumption of meat products become a luxury in the year 2050?
• Has reading become more challenging due to our short attention span?
• Have you ever wondered why traffic builds up on no-stop roads?
• Why we should feel sorry for high achievers?
• Why you don’t need to be exceptional?
• How much sugar do you think you consume?
• The effects of global warming are irreversible, so what can we do to optimize our living now?
• Should fireworks be banned due to noise pollution and its effect on animals?
• Has television died in place for streaming services?
• Is our hatred of certain foods and flavors a direct result of our genetic heritage?
• Android app development will die out in the next twenty years.
• You’ll always marry the wrong person.
• Why is ordinary life not good enough anymore?
• Why are romantics ruining love?
• “The wicked tend to win” Machiavelli
• The hardest person in the world to break up with.
• Some imaginary friends can cultivate independence in a child.
• Did you know that space smells like seared steak?
• The human body houses 10 times more bacteria than it does cells.
• The longest war in the world is between the Netherlands and Sicily and here’s what happened.
• “A country that demands moral perfection in its foreign policy will achieve neither perfection nor security” H. Kissinger
• Cat purring can be beneficial to your health.
• There is a scientific explanation behind boredom.
• The average drunk driver drives under the influence more than 80 times before they get arrested for the first time.
• 1/3 of adults still sleep with a comfort toy in bed.
• The average American generates nearly 4.5 pounds of trash each day.
• The global rate for keeping good hygiene after using the toilet is 20%.
• Americans read for pleasure for less than 10 minutes every day.
• The average American eats around 13 pounds of ice cream each year.
• More than 1/2 million people experience homelessness each night.
• Approximately 90% of people who experience a cardiac arrest outside of hospitals die.
• Farmers and ranchers make up less than 2% of Americans.
• Approximately half of Americans will experience a mental illness during their lifetime.
• My cousin Joanna went to a party with red lipstick all over her teeth. I couldn’t help myself to tell her.
• I dressed up as a werewolf last Halloween. That’s when everything started.
• As a child my grandfather gave my grandma her favorite flower- a rose on every holiday. Does this kind of love still exist?
• Last year my parents dragged me to Paris six times. I had the most dreadful time – I just couldn’t understand how such a historic city can be so dirty, or why.
• The cause and effect example – when talking about the importance of safety, tell a story with an important moral.
• Imagine sitting by the fire with the love of your life…
• I have a four-year old baby – my publishing business I started in 2018.
• The picture of… brought back memories of…
• It’s difficult to talk about… because…
• If you were a famous person, would you…
• When I was 6, I was given a pet hamster for Christmas. Needless to say, little Zach is gone now, but I wonder how long he could have lived if I had been given it at 12?
• One reason I decided to switch to a healthy diet is… well it’s cheaper than buying a whole new set of clothes!
• I like talking to myself. Sometimes I have these seemingly clever and long conversations. I hardly have a clue what I’m talking about.

Mastering the hook sentence is something you might end up using in your day-to-day life, especially if you go into academia, publishing, or journalism as a career choice. But that’s not it – we use hooks to communicate on social media. The title of our blog post or recent youtube video are examples of well-formulated hooks. The quicker you start practicing them the easier they’ll become to use.

If you’re having any other academic trouble, like coming up with essay topics , or you want to learn the outlines of the different essay types, we can help you with that! You’ll become an essay writing pro in no time! We’ve got some good and interesting research paper topics we’re proud of, as well as demonstration speech topics ! Hook sentence examples are just the start!

We hope this article has helped you master the art of essay writing, and you now find the reader agrees with your point of view! Let us know of any good hook examples you came up with!

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8 Effective Hooks to Start Your Speech

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Speeches can be challenging to communicate complicated or nuanced information, which is why the opening sentence matters so much. Hooks for speeches have the power to pull the listener in and keep them involved.

They will grab your audience’s attention, get them engaged and interested in what you say, and gradually help set the tone for your speech.

In this article, you’ll find eight effective ways to hook your audience and start a strong presentation.

What Is a Hook in Speech?

A hook is a tool to show your audience where you are going in your speech. They are used in two different ways. Firstly, they are used as a transition between ideas. Secondly, Hooks are used to keep the audience involved and engaged .

Using a hook can help keep your audience focused and give them something to hold on to while you get your point across. A good hook grabs the audience’s attention and gets them interested in what you’re saying.

8 Effective Hooks for Speeches

One way to start your speech is to hook your audience with a powerful way of describing the topic you are speaking on. Hooks can be as simple as descriptions, metaphors, or quotations. Here are eight hooks for speeches to make a lasting impression on the audience.

1. Take a Contrarian Stance

One way to start your speech with a powerful hook is to use a contrarian approach. This means that you take another stance on the issue and discuss it orally, thereby raising doubts in your audience.

One way to create a contrarian approach is to argue against an opinion or belief. A contrarian attitude can create easily recognizable hooks for a speech and succeed in catching the audience’s attention.

2. Ask Several Rhetorical Questions

Rhetorical questions are powerful because they pull at people’s heartstrings. They make statements and ask the listener to agree. Used wisely, they can lead the audience into an argument.

The goal of the question is to ask the listener to think and make a judgment on his own.

3. Use a Powerful Sound Bite

A sound bite is a brief statement that captures the attention of your audience and promises a thought-provoking result. It makes it easier to remember the specifics of what you are talking about.

For example, “Did you know that in 2016 each enterprise had a choice? The choice to go from silos and silences to voice and insight”?

4. Provide a Reference to a Historical Event

Mentioning a historical event is a good attention-getter for speeches. Sometimes you can use the day you present as an opening gambit to tie the topic of your presentation to some historical significance.

Whenever you reference historical events, the audience instantly associates them with their own experience. This leads to a higher level of interest.

5. Employ a Startling Assertion

Making a startling assertion is a quick and effective strategy to get attention. If you’re having trouble coming up with a hook, employ a striking fact. Spend some time researching shocking data that show how serious the topic you’re going to discuss is.

For example, “You might not know, but your brain has less than three seconds to react when you see a bear in the wild.” This is startling as people believe they have enough time to think about what will happen before a bear attack.

6. Take Them Through Imagine or What If Scenario

This is a great hook to start a persuasive speech or one that discusses possible scenarios. It’s an ideal hook for a premise based on hypothetical situations and the effects of potential changes.

Ask the audience something that might change their viewpoint, like what if you could go invisible for a day or go back in time? You can also use the word ‘Imagine’ to draw a mental image and engage the mind.

7. Use Quotations With Your Twist

The usage of quotations is a common strategy for hooks. Although many speakers begin with an appropriate quotation, you might stand out by reciting the quote and putting a twist. You might also use a quote from your personal experience.

8. Tell the Audience a Story

Starting a speech with a story is a great way to engage your audience. For example, “Remember the first time you had a conversation with a child, someone who hadn’t even been born yet? ”

Each of your listeners would probably remember this conversation vividly because they were a part of it. When starting a speech with a story, use an analogy or an experience to heighten the experience.

Make it relatable and better engage your audience.

Hooks are the rhetorical devices that help you to pull your audience in . There are many different hooks for speeches, and each one is effective in its way.

They help to create a dynamic and colorful tone that keeps the audience engaged. Remember that the audience will only give you about 30 seconds before deciding whether or not to continue listening.

Employ one of the eight effective hooks mentioned in this post to make your speech memorable for the audience.

Abir Ghenaiet

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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How to Write Great Essay Hooks (Tips + Examples)

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Yona Schnitzer

Blank screen. Cursor blinks. Clock ticks. Brain freezes.

You stressfully wonder, “How will I ever finish this essay?”

I’ve been there. 

Every time you write an essay, you want to catch your readers’ undivided attention from the very first word. The opening hook has to be *perfect* — no compromises. 

But, instead of reeling under pressure to come up with this elusively perfect essay hook at the eleventh hour, I’ve found a better way to write great essay hooks. 

In this guide, I’ll tell you what it takes to write the most compelling and attention-grabbing hooks. I’ll also break down six awesome types of essay hooks you can experiment with and share examples to inspire your next opening statement.

What is an Essay Hook?

An essay hook is the opening statement of an essay, written to capture readers' attention and nudge them to learn more about the topic. Also known as a lede or lead, this hook introduces readers to the topic/theme of the essay and piques their curiosity to continue reading. 

The hook creates the entire narrative for your essay. It tells readers what to expect from the rest of the essay and creates context around your main argument or thesis statement. 

6 Types of Essay Hooks You Can Experiment With

I’ve created this handy list of six different types of essay hooks. You can choose the one that best fits your essay’s context and create a stellar opening statement within minutes. 

1. Compelling fact or statistic

Lead with evidence and use a powerful fact or statistic as your essay hook. It’s one of the best ways to capture readers’ attention from the start and keep them intrigued throughout your essay. 

For example, if you’re writing about the importance of time management for freelancers, you have two options to create your opening sentence:

Generic : “Managing time as a freelancer is no easy feat.”

Impactful : “Nearly 70% of freelancers struggle to effectively divide and manage their time between multiple clients.” 

This data point, linked to the original research, sets a strong tone for your essay and draws people in to read more. It communicates  

Find a shocking statistic with AI

Finding relevant statistics for any topic is one of the hardest parts of the job. 

But you don't have to spend hours looking for these data points anymore. Wordtune can do this heavy lifting for you in three easy steps.

• Open the Wordtune editor and add your essay title. 
• Type in any content you've written, click on 'Add spice,' and select the 'Expand on' option.
• Write 'statistics,' and Wordtune will add relevant data points to your content.

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2. Bold claim hook

When working on an argumentative essay , I always write with the mindset that nobody has the time to read my thoughts from start to finish. So, I have to get to the point quickly and make a solid argument worth people’s time. 

That's when opening with a bold claim works best. Condense all your views on the topic into a few thought-provoking lines that would make readers go, hmmm…

But remember, you can't open with a claim that people already know and accept as fact. It has to be something original and unique to make your readers tick, nudging them to dive deeper into your essay. 

For example, if you’re writing about water crisis, you have two options to open your essay: 

‍ "In some regions, there is not enough clean water for people to use."

‍ "Imagine a world where every drop of water is a battle, a precious commodity fought over by scores of people and animals alike. This can become a reality as early as 2050."

This bold claim presents a convincing argument about the global water crisis. It also emphasizes the urgency of this argument with a research-backed statistic.

Create a bold claim suggestion using AI

Can’t think of a strong opening sentence for your essay? Wordtune can translate your thoughts into a bold claim and create a compelling essay hook. 

Open your Wordtune editor and write a few lines related to your topic. These sentences should have a consensus among your audience. Then, choose the 'Counterargument' option from the list of suggestions. 

And you’ll have a bold claim for your essay with no effort at all!

3. Story/Anecdote hook

In all my years of writing, I’ve noticed how stories have a unique effect on people. A good story can resonate with a bigger audience, pique their curiosity, and deliver a more personal message. 

That's why you can cite a personal anecdote or talk about a publicly known story as a good hook for your essay. This hook allows you to play with words and work in more storytelling . 

One of my favorite writing tips applies here: enter the scene as late as possible and leave as early as possible. You have to keep it crisp instead of rambling on and on. 

Consider these two examples:

Either of these hooks could work fine if we were just writing a personal essay about a move to a new place. But if we’re specifically writing about the sky, the second example is better. It sticks to the point — the sky and the color of the sky — and doesn’t stray into irrelevant details. 

Create a compelling story with AI

I get it—not all of us are natural storytellers. But you can use AI to your advantage to create a concise and exciting story for your essay.  

Wordtune can help you write a short story from scratch or trim down your writing into a quick anecdote. Click on the expand or shorten button to edit your story any way you like. 

4. Question Hook

Humans have a tendency to immediately look for answers every time they come across fascinating questions. Using questions as essay hooks can reel people into your essay and feed their curiosity.

But questions are also fairly overused in essays. You don't want to use a generic question that makes people say, " Not another question ." 

Instead, think of questions that approach your topic from a fresh angle. This means honing in on what was especially interesting or surprising from your research—and maybe even brainstorming different questions to find the most fascinating one.

For example, if you’re writing about the psychology behind why we buy, you have two options to open your essay:

‍ “Do you know what factors compel us to buy certain things?”

Plugged in :

“Before buying anything, have you ever taken a moment to pause and think about possible reasons driving you to this purchase?”

The latter is more descriptive and creates a realistic scenario for readers to truly think about the topic of the essay.

5. Description hook

A descriptive hook works best when writing an explanatory or opinion-led essay. Descriptive hooks, as the name suggests, illustrate a topic in detail to create context for the essay. It's a good way to build awareness for and educate readers on lesser-known themes.

But a descriptive hook can easily become too plain or unexciting to read. To make it work, you have to write an engaging description using imagery, analogies, and other figures of speech. 

Remember to make your hook reader-friendly by avoiding passive voice, mainstream cliches, and lengthy sentences.

Consider this example:

Describing a sunset is too cliche, so cross that one off the list. Describing the sky as it is on a normal day wouldn't be shocking or unexpected, so scratch that one, too.

This example creates something unique by using analogies to describe the color of the sky and painting a beautiful picture. 

Write a gripping description with AI

Writing an exciting hook for a boring topic is more challenging than it looks. But Wordtune makes it a breeze with just two steps:

• Open the Wordtune editor and write your essay topic.
• Click on Explain or Emphasize and let it work its magic.

You can also change the tone of voice to make the text more in tune with your theme. 

6. Metaphor hook

One of my favorite essay hooks is to open with a persuasive metaphor to contextualize the topic. Metaphors can help you approach the topic from a completely different lens and wow your readers with interesting insight. 

Metaphors are also super versatile to make your writing more impactful. You can write a one-line metaphor or create a scenario comparing one thing to another and linking it to your topic. 

For example, if you’re writing about the experience of working at a startup, you can open your essay with these two options:

Short & sweet: "Joining a startup is like strapping into a rollercoaster: be ready to witness thrilling highs and sinking drops."

Long & descriptive : “Picture a small sailboat navigating the unpredictable winds and tides in a vast ocean. That’s a startup operating in a massive market. And with the right vision, this journey is filled with risks and rewards.” 

Create a convincing metaphor with AI

Writing good metaphors takes up a lot of creative brain power. You can always use Wordtune to find some extra inspiration if you're out of creative ideas. 

Type your opening line in the Wordtune editor and click on the 'Give an analogy' option. You can ask for as many suggestions as you want till you find the best one! 

What to Know About Your Essay (and Topic) Before You Write the Hook

Whether you’re writing a research paper on economics, an argumentative essay for your college composition class, or a personal essay sharing your thoughts on a topic, you need to nail down a few things before you settle on the first line for your essay.

‍ Let me break them down for you. 

1. Gain in-depth knowledge of your topic

Before you start writing your essay, you need to know your topic — not just in name, but in-depth. You don't have to become a subject matter expert overnight. But you do need to research the topic inside out 

Your research will help you:

• Narrow your focus
• Build an argument
• Shape the narrative

Your research insights determine your essay’s structure and guide your choice of hook. 

After organizing your research in a neat outline, think to yourself: ‍Did you uncover a shocking fact? A compelling anecdote? An interesting quote? Any of those things could be your hook.

⚡ ‍ Take action: After finishing your research, review your notes and think through your essay. Mark or make a list of anything compelling enough to be a good lead.

2. Type of essay

In academic settings, there are generally three kinds of essays:

• Argumentative: Making the case for a certain stance or route of action.
• Expository: Explaining the who, what, when, where, why, and how of some phenomenon.
• Narrative: Telling a true story as a way to explore different ideas.

‍ The type of essay you’re writing is key to choosing the best hook for your piece. 

A serious argumentative essay can start with a shocking statistic or a bold claim. And an expository essay can open with a descriptive hook while a metaphor hook would work best for a narrative essay.

⚡ ‍ Take action: Go through your list of potential hooks and cross out anything that doesn't fit the type of essay you're writing, whether it's persuasive , argumentative, or any other type.

3. Audience and tone

A best practice I often share with writers is to think of one reader and keep yourself in their shoes . This exercise can tell you so much about your audience — what kind of tone they like, what matters the most to them, what topics interest them, and so on. 

You can use these insights to create a compelling essay hook. Here’s how:

• For an argumentative essay, you’re trying to convince someone who doesn’t agree with you that what you’re claiming is right or, at least, reasonable. You don’t want to turn them off with snarky or offensive language — but you do want to be authoritative. Your hook should match that tone and support your effort.
• A narrative essay is likely to welcome more lyrical language, so starting with a colorful description or an anecdote might make more sense than, say, a bold claim or surprising fact. Whatever tone you choose for your narrative essay — comical or gentle or bold — should be used for your hook.
• ‍ Expository essays can use all sorts of tones and be written to a variety of audiences, so think carefully about the tone that best fits your subject matter. An essay explaining how the human body shuts down when overdosed will likely require a different tone than one on the lives of circus masters in the late 1800s. 

⚡ ‍ Take action: Look at your list. Can you write these potential hooks in a tone that suits your subject and audience?

4. Length of essay

Are you writing a 10-page paper or a three-page reflection? Or is this your senior thesis, pushing over 100 pages?

‍ If you’re writing a shorter paper, you’ll want to keep your hook quick and snappy.  

Readers are expecting a quick read, and they don’t want to spend five minutes only going through the introduction. 

In contrast, you can approach a longer essay — like a senior thesis or a term paper — with a longer hook. Just make sure your hook relates to and supports the core point of your essay. You don’t want to waste space describing a scene that ultimately has nothing to do with the rest of your piece.

⚡ ‍ Take action: If you write out the items on your list, how long will they be? A sentence or paragraph? Perfect. Two to five paragraphs? Unless your essay is on the longer side, you may want to save that information for later in the piece.

‍ Now that you know the basic facts about what you’re writing, let’s look at some approaches you could use to catch those readers — and reel them in.

3 Approaches to Avoid When Writing Hooks 

I’ve read hundreds of essays — enough to recognize lazy writing from the first few words. It’s equally easy for readers to discard your essays as ‘poorly written’ just by reading the first line. 

So, I made a list of three types of essay hooks you want to avoid at all costs because these hooks can only disappoint your readers. 

1. Quotations

Quotes are probably the most overused type of hook in any form of writing. What's even worse is rinsing and repeating the same old quotes from Abraham Lincoln or Nelson Mandela in your essays. 

No matter how powerful a quote sounds, you shouldn’t slap it at the opening of your essay. It doesn’t give readers the excitement of reading something original and looks lazy.

For example, if you’re writing an essay on productivity, here’s what a good and bad lede looks like:

“Amateurs sit and wait for inspiration, the rest of us just get up and go to work” – Stephen King

Did you know that consuming 100 gms of sugar can slash your productivity levels by over 50% in a day?  

2. Definitions

The New Oxford American Dictionary defines a hook as "a thing designed to catch people's attention." 

If I opened my article with this dictionary definition of a hook, you’d have either dozed off or left this page long back to find something more interesting. 

Here's the thing: definitions put people to sleep. Readers don't want to see a formal, jargon-heavy definition of a topic as the very first line of an essay. Your opening statement should have some personality in it to show readers they're in for an exciting read. 

For example, if you’re writing about happy hormones, here’s what a good and bad lede looks like:

Happy hormones are known to boost the happiness levels in your body by creating positive feelings.

Ever wondered why cat videos make you instantly happy, and ice creams give you an extra dose of energy? It's all about how happy hormones control our brain chemistry.

3. “Imagine this”

Opening your essay with "Imagine this" used to be an interesting way to put your readers in a scenario and set the context for your essay. But now, it's far too cliched and just another lazy attempt to write an essay hook. 

You can create a relatable scenario for users without asking them to imagine or picture it. Use the descriptive hook format with an interesting choice of words to convey the same ideas more creatively.

For example, if you’re writing an essay on preparing for higher studies abroad, here’s what a good and bad lede looks like:

Imagine this: You’ve been applying to multiple universities, writing SOPs, and preparing for exams without guidance. Everything can go south any minute. 

College application season is officially here. But with each passing day, you’re under more and more stress to apply to your chosen colleges and tick all the items off your list.

‍Our Go-To Trick for Writing Catchy Hooks

This opening statement can make or break your entire essay. While I’ve broken down my best tips to create the best essay hooks, here’s a surefire way to write compelling openings :

Go through your notes and either outline your essay or write the whole thing. This way, you’ll know the central thread (or throughline) that runs throughout your piece. 

Once your essay or outline is complete, go back through and identify a particularly compelling fact, claim, or example that relates to that central thread.

‍Write up that fact, claim, or example as the hook for your essay using any of the methods we’ve covered. Then revise or write your essay so the hook leads smoothly into the rest of the piece and you don’t repeat that information elsewhere.

Does your hook spark curiosity in you? 

Did that fact surprise you in the research stage? 

Chances are, your readers will have the same reaction.

And that’s exactly what you want.

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Learning Materials

How to write a good hook: a step-by-step guide.

Updated: April 16, 2024

Imagine casting a fishing line into the vast ocean, what makes the fish bite? It's the lure, intriguing and irresistible. Just like fishing, writing begins with a hook that grabs your reader's attention, but crafting that perfect opener can often feel daunting. A good hook is the first statement in your writing designed to captivate your audience, making them eager to dive deeper into your work. In this step-by-step guide, we'll explore the art of writing compelling hooks for various types of essays, provide examples to spark your creativity, and offer strategies to ensure your opening line makes a memorable first impression.

Start Writing Your Free Essay!

Understanding hooks: the gateway to engaging writing.

At the heart of every captivating piece of writing lies a powerful tool known as the "hook." A hook is essentially the opening line or paragraph that grabs the reader's attention right from the start. Imagine opening a book and being immediately drawn into its world, or starting an article and feeling an irresistible urge to read on. That's the magic of a well-crafted hook. It's not just any opening sentence; it's your first, and perhaps most crucial, opportunity to engage your audience. Whether it's an intriguing question, a surprising fact, or a vivid scene, the hook sets the tone for everything that follows.

Why is the hook so important? In today's fast-paced world, where distractions abound, capturing your reader's attention within the first few seconds is more critical than ever. Studies show that our attention spans have significantly decreased, making the battle for engagement a tough one. A compelling hook acts as a gateway, inviting the reader into the narrative and making them want to stay. It's not just about starting strong; it's about laying the foundation for a connection that keeps the reader invested in your story or argument. By understanding the role and power of hooks, writers can transform their openings from mere introductions to captivating invitations into their written worlds.

The Different Flavors of Hooks: Choosing the Right One

Just as a chef selects the perfect ingredients to create a dish that will delight the senses, a writer must choose the right type of hook to engage their reader's interest from the very beginning. There are various "flavors" of hooks at your disposal, each serving a unique purpose and appealing to different tastes. Rhetorical questions provoke thought and curiosity, anecdotes offer a personal touch that can make your writing more relatable, and startling facts grab attention with their unexpectedness. Understanding the nuances of each type allows you to tailor your opening to the specific dish you're serving – that is, the theme, tone, and audience of your essay.

Selecting the appropriate hook is akin to choosing the right key for a song; it sets the stage for everything that follows. For instance, a rhetorical question might be perfect for an essay that challenges common beliefs, while an anecdote could be the ideal opener for a personal narrative that aims to connect deeply with the reader. Startling facts work well in essays that aim to inform or persuade based on empirical evidence. It's important to consider not just the essay's content, but also its intended effect on the reader. By matching the "flavor" of the hook to the essay's goals, writers can create a harmonious and compelling introduction that resonates with their audience.

Hook Examples That Capture Attention

Let's dive into some examples of hooks that have the power to captivate readers right from the start. Imagine opening an essay on environmental conservation with a startling fact: "Every minute, an area of rainforest the size of 20 football fields is lost." This fact immediately sets a serious and urgent tone, compelling the reader to learn more. On a lighter note, an anecdote could open a personal essay on the joys and trials of learning to cook: "The first time I tried to make a soufflé, it ended up looking more like a pancake." This humorous glimpse into the writer's life piques curiosity and builds a relatable connection.

For essays that seek to challenge or provoke, a rhetorical question can be incredibly effective: "What if everything you were taught about healthy eating was wrong?" This question not only draws readers in but also primes them for a discussion that may alter their preconceived notions. Meanwhile, a quote can lend authority and thematic depth to an essay on leadership: "As John C. Maxwell once said, 'A leader is one who knows the way, goes the way, and shows the way.'" By carefully selecting a hook that aligns with the essay's theme and desired impact, writers can ensure that their first impression is both memorable and engaging.

When to Weave Your Hook: Timing in the Writing Process

Crafting the perfect hook is a crucial step in the writing process, but when exactly should you focus on this task? Many writers might be tempted to start with the hook right away, believing it sets the tone for everything that follows. However, an effective strategy is to write your hook after you have a clear understanding of your essay's content and direction . This approach allows you to craft a hook that not only grabs attention but also aligns seamlessly with the overall message and purpose of your essay. By waiting until you have laid out your arguments or narrative, you ensure that your hook is not just intriguing but also deeply connected to the essence of your writing.

There are several benefits to crafting your hook later in the writing process:

• Alignment with your essay's tone and purpose : Ensuring that your hook accurately reflects the tone and main ideas of your essay is easier when you have a complete draft in front of you.
• Flexibility to experiment : Writing your hook later gives you the freedom to experiment with different types of hooks (such as rhetorical questions, startling facts, or anecdotes) to see which one best suits your essay.
• Enhanced creativity and relevance : With a fully fleshed-out essay, you can draw upon its content to create a hook that is not only creative but also highly relevant to your reader's interests and the essay's key themes. This strategic placement of the hook within the writing process ensures that your opening line is not just a catchy phrase but a compelling gateway into your essay's world .

Tailoring Your Hook to the Essay Prompt

Tailoring your hook to the essay prompt is like choosing the right outfit for an occasion—it needs to fit perfectly to make the right impact. The essay prompt provides clues about the tone, style, and direction your essay should take, making it essential to align your hook accordingly. For example, if the prompt asks for a reflective piece on a personal experience, an anecdote that resonates with the theme will draw readers in more effectively than a startling statistic. Similarly, for a prompt that demands a critical analysis of a societal issue, starting with a provocative question or a startling fact can set the stage for a compelling argument. It's all about matching the hook to the prompt's requirements to ensure your essay starts on the right foot.

Here are a few strategies to ensure your hook is perfectly tailored to your essay prompt:

• Reflect on the prompt's key themes : Identify the core themes or questions posed by the prompt and brainstorm hooks that directly engage with these ideas.
• Consider the desired emotional impact : Determine what emotions the prompt aims to evoke—be it curiosity, empathy, or shock—and choose a hook that aligns with this emotional tone.
• Keep the audience in mind : Think about who will be reading your essay and what kind of hook would be most appealing or relevant to them. A hook that intrigues a general audience might differ from one that captures the attention of a more specialized group. By meticulously aligning your hook with the essay prompt, you ensure that your introduction not only captures attention but also sets a coherent and relevant tone for the rest of your essay.

Crafting Hooks for Argumentative Essays

Crafting hooks for argumentative essays demands a strategic approach due to their persuasive nature. Unlike narrative or expository essays, argumentative essays aim to sway the reader's opinion from the outset. Therefore, the hook in an argumentative essay should not only grab attention but also position the reader to be more receptive to the argument that follows. This can be achieved through:

• Posing a provocative question that challenges preconceived notions
• Presenting a startling fact or statistic related to the essay's argument
• Quoting a powerful statement from a reputable source that aligns with your stance

The effectiveness of your hook in an argumentative essay hinges on its ability to engage the reader's emotions and intellect simultaneously. For instance, a hook that highlights a controversial issue or a common misconception can spark curiosity and encourage readers to explore your perspective further. Remember, the goal is to make readers question their current beliefs and consider your argument with an open mind. By carefully crafting your hook to align with the persuasive goal of your essay, you set the stage for a compelling and thought-provoking argument.

Personal Statements: Hooks That Tell Your Story

Crafting a good hook for your personal statement is about more than just grabbing attention; it's about making an authentic and emotional connection with the reader from the very first line. Your personal statement is a unique opportunity to share your story, your aspirations, and what makes you, you. To achieve this, start with something deeply personal or an experience that shaped you. This could be a pivotal moment, a challenge you overcame, or a passion that drives you. The key is to be genuine; authenticity resonates more than any grandiose statement could. Here are a few approaches to consider:

• A vivid anecdote that illustrates a defining moment
• A question that reflects your inner thoughts or dilemmas
• A powerful statement that encapsulates your values or ambitions

Remember, the goal of your hook is not just to pique interest, but to set the tone for your entire personal statement. It should seamlessly lead into the rest of your story, highlighting why you are a compelling candidate for admission. This means that after capturing the reader's attention, your hook should also hint at the themes or experiences you will explore in greater detail. For instance, if your hook is about a moment of failure, your statement might delve into the lessons learned and how they propelled you forward. Or, if you start with a question about your identity, the rest of your essay can explore how various experiences have shaped your understanding of yourself. By carefully crafting a hook that is both engaging and reflective of your overall narrative, you'll ensure that your personal statement stands out for all the right reasons.

Engaging Hooks for Personal Narratives

Writing engaging hooks for personal narratives is all about drawing the reader into your world from the very first sentence. Personal narratives offer a unique opportunity to share your experiences, thoughts, and feelings, making it crucial to start with a hook that captures the essence of your story. A great hook could be a vivid description of a moment, a line of dialogue that sets the scene, or an intriguing question that hints at the narrative's emotional core. These hooks work because they create a sense of immediacy, placing the reader right in the middle of the action or thought process.

Consider the following strategies for crafting compelling hooks in personal narratives:

• Use sensory details to paint a vivid picture of the scene or moment. This could involve describing a sound, taste, or smell that is significant to your story.
• Start with a moment of action or conflict to immediately grab the reader's attention. This could be a critical turning point in your story that raises questions or sets the tone.
• Pose a thought-provoking question related to your narrative's theme, inviting the reader to ponder as they dive into your story. By employing these strategies, you ensure that your personal narrative begins with a hook that not only engages but also promises an emotionally rich and immersive storytelling experience .

Literary Analysis Essays: Starting with a Strong Hook

Starting with a strong hook in a literary analysis essay can be a game-changer, drawing your reader into a deep exploration of themes and characters. Using a quote from the literature you're analyzing is a classic yet effective approach. It not only shows your familiarity with the work but also sets a thematic tone right from the beginning. Alternatively, crafting a thematic statement that encapsulates the essence of the literature can intrigue readers, making them eager to see how you'll unravel these themes further.

Another powerful technique is posing a provocative question that relates directly to the literary work's themes or characters. This approach:

• Engages readers by prompting them to think critically about the literature.
• Serves as a bridge to the deeper analysis you will provide.
• Indicates that your essay will offer fresh insights or perspectives. By carefully selecting a hook that resonates with the essence of the literary piece, you ensure that your essay not only captures attention but also promises a thoughtful and compelling exploration of the text.

Research Papers: Setting the Stage with Your Hook

Writing a great hook for a research paper is like laying down the first piece of a puzzle; it sets the stage for everything that follows. Unlike essays that might start with a bold claim or a provocative question, research papers require a hook that establishes both relevance and curiosity. This could be a surprising statistic that highlights the significance of your research topic, an intriguing question that your paper seeks to answer, or a brief anecdote that illustrates the real-world implications of your study. The goal is to make the reader think, "This is something I need to know more about."

Why focus on relevance and curiosity? For research papers, these two elements are crucial because:

• Relevance assures the reader that the paper addresses an important issue or question.
• Curiosity piques the reader's interest and motivates them to delve deeper into your research findings.

By carefully crafting a hook that balances these aspects, you ensure that your introduction not only grabs attention but also seamlessly leads into the broader context and objectives of your research. Remember, a compelling hook is your first opportunity to show the reader why your research matters and to set the tone for a persuasive and insightful paper.

Elevate Your Hooks with Samwell.ai: Start Writing Today

Crafting the perfect hook can be challenging, but Samwell.ai's AI-powered writing assistance makes it easier by offering tailored research and access to authentic sources . This ensures your hooks are not only captivating but also grounded in accurate information. With Samwell.ai, you can:

• Effortlessly find intriguing facts or quotes to start your essay
• Access a wide range of authentic sources for inspiration
• Ensure your hook aligns with the overall theme and tone of your writing

Moreover, Samwell.ai's advanced plagiarism checks guarantee that your writing remains original, setting your work apart from the rest. This feature is crucial for maintaining academic integrity and fostering true creativity in your writing. Start writing with Samwell.ai today and take the first step towards crafting hooks that not only grab attention but also leave a lasting impression. With Samwell.ai, elevating your writing is just a click away.

Frequently Asked Questions

What is a good hook sentence.

A good hook sentence is the first statement in your writing designed to captivate your audience, making them eager to dive deeper into your work. It's an opening line or paragraph that grabs the reader's attention right from the start, setting the tone for everything that follows. Whether it's an intriguing question, a surprising fact, or a vivid scene, a good hook ensures that your first impression is memorable and engaging.

How do you write a catchy hook?

Writing a catchy hook involves selecting the right type of hook to engage your reader's interest from the beginning. This could be a rhetorical question to provoke thought, an anecdote for a personal touch, or a startling fact for immediate attention. The key is understanding the nuances of each type and tailoring your opening to the theme, tone, and audience of your essay. Additionally, crafting your hook after you have a clear understanding of your essay's content and direction can help ensure it's not only intriguing but also deeply connected to the essence of your writing.

How do you write a strong opening hook?

Writing a strong opening hook involves a strategic approach that aligns with the overall message and purpose of your essay. Start by choosing the right type of hook that matches the essay's goals, such as a provocative question for argumentative essays or a vivid anecdote for personal narratives. Ensure that the hook reflects the essay's tone and main ideas, and consider crafting it after you've outlined your arguments or narrative for better alignment. Experimenting with different types of hooks and drawing upon the essay's content can also enhance creativity and relevance, making your opening line a compelling gateway into your work.

What are the 5 hooks in writing?

The blog post discusses various "flavors" of hooks rather than specifying a list of five. Among the types mentioned are rhetorical questions, which provoke thought and curiosity; anecdotes, offering a personal touch; startling facts, grabbing attention with unexpectedness; quotes, lending authority and thematic depth; and thematic statements or provocative questions for literary analysis essays. These hooks serve unique purposes, appealing to different tastes and aligning with the theme, tone, and audience of your essay.

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Definition of Hook

Types of hook, examples of hook in literature, example #1: ragweed (by avi).

“ Ma, a mouse has to do what a mouse has to do. “

A young countryside mouse named Ragweed leaves his big family behind and sets out to live an adventurous life in the big city. There he encounters some cool dudes and dudettes from the mouse family. Ragweed also faces extreme danger from cats, especially the founding member of F.E.A.R., Willy Silversides.

Example #2: Pride and Prejudice (By Jane Austen)

“It is a truth universally acknowledged, that a single man in possession of a good fortune must be in want of a wife.”

Example #3: A Tale of Two Cities (By Charles Dickens)

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness …”

Example #4: Feed (By M. T. Anderson)

“We went to the moon to have fun, but the moon turned out to completely suck.”

This line helps to set the stage for the novel’s plot about a futuristic world, which is overrun by uncontrolled consumerism, and where humans implant computer chips in most of the infants at birth. Children do not need to go to schools, since they can Google to get information that they might need, and people need not converse with anyone, as they can IM instantly. Hence, the first catchy line gives an indication about the theme of this narrative, and hooks the readers’ attention.

Function of Hook

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How To Write A Great Essay Hook (With Examples)

• Smodin Editorial Team
• Published: November 24, 2023

Learning the secrets behind an effective essay starts with understanding the power of a hook. Your hook is the opening statement of your introduction and ultimately acts as an invitation to your readers. It invites them to explore the ideas you’re presenting, while also engaging their attention for a long enough time to read your work.

With a great hook, you can improve your writing skills and set the stage for a masterfully written essay. But what else is a good hook able to do? And what kind of hook can you use to write an incredible essay?

This guide (complete with hook sentence examples) will help walk you through the steps of writing a hook and how to use it to boost your grades and make your work more compelling than ever!

What Is An Essay Hook?

An essay hook is the opening sentence or paragraphs of your essay and is designed to pique the curiosity of your reader while also holding their attention long enough to read the rest of your work. Think about it – would you want to read an essay if the first sentence is long-winded and boring?

Generally, writers use an effective hook to set the tone for the rest of the work and give you a quick look ‘behind the curtain’. The hook tells you exactly what the essay is about in a thoughtful and thought-provoking way that leaves you hungry for more.

For example: “ Did you know that the average person eats around five pounds of shark meat every year? In a shocking study by the Shark Lovers World Organization, it was revealed that around 4% of all fish-based products contain shark meat. ”

Of course, this isn’t true (at least, we hope not!). But it did capture your interest and make you want to find out more. That’s exactly what a hook does.

A good essay hook can keep your readers interested and helps to engage them in what you’re saying. It also leaves a lasting impression on them, which means you’ve accomplished your goal of starting a conversation about your essay topic.

Types Of Essay Hooks

With the many types of essays and writing structures you can use for your work, there are just as many hooks to suit your topic. But which ones are relevant? And which one should you use to effectively introduce your writing?

Below, we’ve listed some of the most common types of essay hooks to help you narrow down your search.

Question hook

If you start your essay with a thought-provoking question, you have a great chance of engaging your readers from the get-go. This is because a question can encourage them to actively think about what you’re saying and spark curiosity about what the real answer to the question is.

It’s important to ensure that your question is relevant and intriguing, but it’s even more important that it aligns with the theme of your essay. Usually, your readers will want to keep reading to find the answers in the body of your essay.

Quotation hook

When you open your essay with a quote from a notable person or reputable organization, you add credibility to your work. This can be particularly important when you’re discussing a topic that needs expertise to build trust.

After you use a relevant quote, you’ll also need to explain why it’s relevant to set the stage for the discussion or argument that you’re presenting.

Statistic hook

Introducing your topic with a compelling statistic or data is another great way to add credibility to your paper. It shows your reader that you’ve done your research, and you have proof to back up the claims that you may be making in the body of your essay.

It’s essential to use statistics that are accurate, though, and they should come from credible sources. Otherwise, you may be undermining your work, which could lead to losing the trust of your reader.

Anecdote hook

The last time I started an essay with an anecdote, my professor gave my work a stellar review and I got the best grades in my class .

Did we grab your attention? Good. That’s how an anecdote hook works. An anecdote is a short personal story that establishes trust with your reader and creates an emotional connection. It can also add a layer of interest to narrative or descriptive essays.

In some essays, you can write an anecdotal hook from the perspective of a fictional character. As long as it sounds like a personal experience, it should reel your readers in.

Surprising statement hook

If you can, try to capture your reader’s attention with a bold or unexpected statement. When you catch them off guard, you can stimulate their curiosity. They’re going to want to keep reading to see how you address or support your surprising statement.

You can use this type of hook in several different ways. Whether you’re challenging a common misconception, giving counterintuitive insights, or presenting intriguing facts that will wow or shock your reader, you can start your essay off on the right note.

Description hook

A description hook helps to engage readers by painting an image or setting a scene using descriptive language. Typically, it appeals to the senses (sight, sound, touch, taste, and smell) and describes something in enough detail that it makes the reader feel as if they’re actually experiencing it for themselves!

This type of hook is suited for narrative or descriptive essays because it allows you to set the tone, establish a certain atmosphere, and even evoke an emotional response in your reader. In turn, the reader becomes fully immersed in the scene that you’re setting.

How To Write A Great Essay Hook

Now that you understand the basics, it’s time to put your pen to paper (or fingers to the keyboard) and write a hook that will draw readers in and keep them reading. If you follow the steps we’ve outlined below, you’re sure to craft a hook that will reel in your audience – hook, line, and sinker .

1. Know your audience

Knowing your audience is perhaps one of the most important things to consider when you’re writing an essay hook. Are you writing for your teachers, peers, or a broader audience? Once you know that, you can move on to understanding their motives, and values, and how their emotions will affect how impactful your hook is.

Creating a connection with your audience grabs the reader’s attention and encourages them to keep reading your essay. And, by fostering this connection, you can make them more receptive to the message you’re trying to convey.

2. Understand the purpose of your essay

Before you can write your hook, you’ll need to know what the purpose of your essay is. Generally, your essay will try to inform, persuade, or narrate your subject. Either way, narrowing down the motivation behind writing the essay will help you on your quest to write a hook that suits your writing.

Your hook should always align with the concept of your essay since it’s used to introduce the main theme or argument. You can think of it as a preview of what you’re going to talk about – it gives your readers a glimpse into the direction of your written work and sets expectations for what your essay will cover.

3. Choose the right type of hook

The type of essay hook you choose significantly impacts your essay’s style and whether it will keep your reader’s interest. You can pick from a question, quotation, anecdotal hook, or any of the others we’ve listed.

By carefully selecting what types of hook sentences will captivate your reader and establish the right tone for your essay, you’re guaranteed to have a compelling introduction. You just need to make sure that your hook suits the essay you’re writing.

For example, if you’re writing a personal story hook as an introduction to a historical essay that relies on a chronological structure, it wouldn’t be very impactful. Instead, a quotation or statistic hook may be better suited to an academic essay like this.

4. Make sure your hook is relevant

Relevance is the key to creating a compelling essay hook. The hook should always connect to the topic of your essay, and the link between the two needs to be clear from the get-go.

This does mean, however, that you need to avoid unrelated information in your hook. Keeping with the example of writing a historical essay, we can illustrate this point perfectly.

Say you’re writing an essay on World War II, and you’ve chosen a statistical hook to open your writing. Adding statistics about coffee sales during the same time period is completely irrelevant and won’t have much of an impact.

Unrelated hooks can confuse your audience and completely lose the reader’s interest. On the other hand, a focused and relevant hook can grab the reader’s attention and make your essay more exciting.

5. Spark curiosity

The way that you phrase your essay hook is just as important as the type of hook you use. Ideally, your hook should excite the reader and spark curiosity that makes them want to keep reading.

A poorly worded hook can be confusing or – let’s face it – boring! And you don’t want to bore your audience before they even get past your introduction. Whether you’re asking a question or introducing the topic for your ideas, your hook should set the stage for the rest of your essay.

You may need to use some creativity for this step. But putting yourself in the shoes of your reader can help. Ask yourself ‘What would make me want to keep reading?’. Your answer is usually a good place to start!

6. Keep it short

Although an attention-grabbing hook is ideal, it’s essential to keep it short. You should focus on using impactful language that can effectively convey your message. This is mainly because a shorter hook can keep your reader’s attention without overwhelming them with too much information.

Remember, it’s all about balance. When it comes to essay hooks, you want to strike a balance between capturing your audience’s attention and giving them a concise overview of what your essay is about.

7. Tweak the tone

The tone of your hook sets up the tone for the rest of your essay – so it’s pretty important that you align your tone with the topic. To do this, you first have to ask yourself what the tone is . Is it serious? Or perhaps you want to come across as humorous? Either way, you’ll want to maintain a consistent tone throughout.

A good example of this would be when writing a personal essay. In this case, an anecdote hook would be a great way to kick off your writing. However, if your personal story is serious, a funny anecdote isn’t necessarily the best choice. Instead, you’ll want to pick an anecdote that matches the seriousness of what you’re discussing in the body of your work.

8. Revise your hook with Smodin

After you’ve written your hook, it might still need a little nip and tuck to go from almost perfect to perfectly polished. To do this, you can use several different techniques to rewrite it.

But the easiest way to ensure that your hook is bulletproof is to use Smodin’s AI Paraphrasing tool . It can spin your words to sound like it was crafted by an expert – in a matter of seconds. It’s also a good way to avoid plagiarism and check your text to see how well it performs (the flow, tone, and relevance).

You can also use our free AI Writer to generate a unique, plagiarism-free, and professional essay in just a few prompts. This can help you draft a rough copy of your work before making any adjustments or modifications to your final product.

Catchy Hook Examples For Your Essay

With a better understanding of the types of essay hooks, and how to use them, you are well on your way to crafting an effective and attention-grabbing introduction to your writing. But, if you still need a little help with tailoring hook types to suit your writing structure, take a look at some of these examples of hooks for different types of essays:

Argumentative essay hook examples

Statistical hook: “ According to a recent study conducted by the U.S. Environmental Protection Agency, Americans generate around 4.48 pounds of trash every day. This highlights the urgent need for recyclable products and packaging to address this pressing issue. ”

Question hook: “ Have you ever wondered how our experiences as children impact our daily lives and our resulting choices as adults? This critical question has prompted us to explore the topic of childhood trauma and the profound implications that it could have on our futures. ”

Persuasive essay hook examples

Statistic hook: “ Did you know that over 1.3 million tons of plastic waste are dumped into our oceans every year? This alarming statistic demands our attention and immediate action to address the pressing issue of plastic pollution. ”

Surprising statement: “ In a world that’s run by technology, it’s shocking to realize that the average person spends more time in their day scrolling through social media than sleeping. The digital age has not only revolutionized communication but has also left us questioning the true value of our time and relationships. ”

Narrative essay hook examples

Anecdotal hook: “ Raindrops tapped lightly on the window pane, and the slight rustling of the leaves seemed to whisper secrets in the wind. Little did I know that this ordinary evening would soon become an extraordinary chapter in the story of my life. It all began with a letter—an old, weathered envelope that held the key to a long-buried family mystery .”

Question hook: “ Have you ever wondered what it feels like to stand at the edge of a cliff, staring into the vast unknown below? The adrenaline coursing through your veins, the wind tousling your hair—each moment pregnant with the possibility of adventure. What if I told you that such a moment would change the course of my life forever? ”

Compare and contrast essay hook examples

Quotation hook: “ In the words of Aristotle, ‘Excellence is an art won by training and habituation’. As we delve into the realms of two seemingly disparate subjects, we must consider how their unique qualities and shared traits contribute to the pursuit of excellence in their own distinct ways. ”

Anecdote hook: “ As the sun went down, the city lit up with its busy streets, and I stood there, feeling stuck between two different places—the lively city and the peaceful countryside. In that moment, I noticed how city life and rural living are alike in some ways but also have their unique features. ”

Can I use the same type of hook for different essays?

While some hooks are versatile, it’s best to tailor your hook to the specific essay you’re writing and the topic you’re covering. You’ll need to consider the audience, purpose, and nature of your writing before choosing a hook.

Can I use a combination of different types of hooks in one essay?

Yes, you can experiment with combining different types of essay hooks in your writing, especially if your topic allows for different approaches. However, you should always make sure to include a smooth transition between the hooks and keep them simple. Otherwise, you risk confusing your reader.

Writing catchy hooks is more than just finding something clever to say at the opening of your essay. It’s about leaving an impression on your reader that will carry through the body of your work and leave them hanging on every word you say. Ultimately, your hook can make or break your essay.

With Smodin, coming up with, writing, and revising your hook is as simple as one, two, three. So why not try out our tools to streamline your writing process? There’s nothing to lose – and everything to gain!

How to Write a Hook (40 Good Examples)

As a professional blogger who has crafted hundreds of hooks for stories, articles, blog posts, and more, I understand the power of a good hook.

Here is quick summary of how to write a hook:

Write a hook by capturing attention with a direct, concise statement or question. Use emotional triggers, strong imagery, or surprising facts to engage readers immediately and keep them intrigued. A story or snippet of dialogue are also good hooks.

In this guide, I’ll share everything I know about writing compelling hooks, from definitions to types, tips, and 40 good examples.

What Is a Hook?

Table of Contents

A hook is essentially the opening sentence or paragraph of your content.

Its job is to grab the reader’s attention so compellingly that they are drawn into reading more.

Think of it as the bait on a fishing line or the flashy headline on a magazine cover.

For instance, starting a blog post with “Last year, I doubled my income using this simple trick…” instantly piques interest because it promises an intriguing story and valuable information.

Types of Hooks

There are five major types of hooks:

• Question hooks
• Anecdotal hooks
• Statistic hooks
• Quotation hooks
• Statement hooks

Question Hooks

Questions provoke thought and beckon readers to find answers. “Have you ever wondered what makes people truly happy?” This type of hook engages readers by directly involving them in the narrative.

Anecdotal Hooks

Sharing a short, personal story can connect emotionally with readers. “When I first started blogging, I made every mistake in the book – here’s what I learned…” This approach makes the hook relatable and builds a personal connection.

Statistic Hooks

Starting with a surprising statistic can shock or intrigue readers. “Did you know that 90% of startups fail within the first year?” Such hooks build credibility and set the stage for a discussion based on factual evidence.

Quotation Hooks

A well-chosen quote can lend authority or set the mood. “‘The only way to do great work is to love what you do’ – Steve Jobs. This has been my guiding principle in over a decade of writing.”

Statement Hooks

Bold statements can spark curiosity and debate. “Most people are wrong about how to become a millionaire.” This type of hook challenges common beliefs and encourages readers to engage further.

11 Tips to Write a Hook

Writing a hook that captures attention and drives readers to continue is an art form.

Here’s how you can master it:

1) Know Your Audience

The effectiveness of your hook entirely depends on its ability to resonate with your audience.

Consider their demographics, interests, and challenges. For example, a hook for a teenage fashion magazine will differ vastly from one aimed at retirees interested in financial planning.

Understanding your audience’s expectations and crafting your hook accordingly can dramatically increase engagement.

2) Be Direct and Concise

A straightforward and concise hook is much more likely to catch attention than a rambling opener.

Keep it short and impactful.

Instead of saying, “In this article, I will discuss several ways that can possibly help you improve your productivity,” cut to the chase with, “Boost your productivity with these five unmissable tips!”

3) Evoke Emotions

Hooks that tap into emotions can compel readers to engage deeply with your content.

Whether it’s excitement, anger, sadness, or joy, emotional hooks create a psychological connection.

“I never thought a simple decision could bring me to tears every time I remembered it.” This kind of hook can make the reader eager to find out more about your personal story or the insight you offer.

4) Use Strong Imagery

Visual hooks can transport readers to a different place or situation, making your opening memorable.

“Imagine a world where every morning, you wake up to the sound of waves gently crashing against the shore.”

This not only sets a scene but also engages the senses, making your content more appealing.

5) Offer a Solution or Promise

People often read content looking for solutions.

A hook that promises a payoff can be highly effective. “Eliminate back pain forever with this one simple exercise!” promises a significant benefit, making it more likely that the reader will stick around to learn more.

6) Create a Sense of Urgency

Hooks that convey urgency push readers to act immediately, whether it’s reading a post or buying a product.

“Don’t miss out! Learn the secrets to instant stress relief available only for today.”

Such hooks make the content feel essential and time-sensitive.

7) Experiment with Different Hook Types

Each piece of writing is unique, and different hooks work for different types of content.

Don’t be afraid to experiment with various styles to find what best suits your piece.

A humorous anecdote might work better in some cases, while a shocking statistic might be more effective in others.

What Makes a Powerful Hook?

A powerful hook grabs attention, resonates emotionally, or intellectually stimulates the reader.

It’s precise, unexpected, and seamlessly transitions into the rest of your content. A good hook not only intrigues but also promises something that the rest of the text delivers.

Key Characteristics of a Powerful Hook:

• Precision: A strong hook is clear and focused. It directly addresses something that is crucial to the reader, making it impossible for them to pass by without wanting to dive deeper.
• Surprise: Incorporating an element of surprise in your hook can jolt the reader into paying attention. Whether it’s a startling statistic, an unusual fact, or an unexpected twist in phrasing, surprise makes your content stand out.
• Seamless Transition: The best hooks are those that naturally lead the reader into the body of the text. They serve as a smooth segue that enhances the reader’s curiosity about what follows.

To create such effective hooks, consider tips:

• Start with a conflict: Introduce a problem or conflict right away to create immediate tension and intrigue. This could be as simple as posing a dilemma or as complex as starting in the middle of an action sequence.
• Invoke the senses: Use vivid language to tap into the reader’s sensory experiences. Describing a sound, a smell, or a tactile sensation can vividly pull readers into the scene.
• Challenge common beliefs: Present a statement that contradicts common knowledge or popular opinion. This not only piques interest but also prompts readers to reconsider their assumptions.
• Use dialogue: Opening with a snippet of dialogue can be an effective way to drop readers directly into the scene, providing immediate context and character insights.
• Include a compelling character insight: Introduce a character in a way that showcases a unique trait or dilemma. This can make the reader immediately care about what happens to the character.

Hook Examples (for Different Types of Writing)

Here are some good hook examples.

Story Hooks

“Under the light of a blood-red moon, she vowed to uncover the truth, even if it led her into the heart of darkness itself.” This hook sets the stage for a thrilling mystery or adventure story.

“As the clock struck midnight, the statues in the garden whispered secrets of the old mansion’s past.” This hook immerses readers in a mysterious, possibly supernatural storyline.

“He woke up to find the city deserted, the silence an ominous prelude to the chaos that was about to unfold.” This opening sets a dramatic and suspenseful tone for a post-apocalyptic tale.

Article/Essay Hooks

“Scientists have discovered a revolutionary technology that could end global warming within the next decade.” This hook promises new, potentially world-changing information, drawing readers into the article.

“Recent studies show that the lifespan of the average person could increase by 20 years due to new genetic editing techniques.” This hook introduces groundbreaking scientific advancements, capturing the reader’s curiosity.

“A hidden environmental disaster bigger than the BP oil spill is silently unfolding in the Pacific.” This hook alerts readers to an urgent issue, leveraging the shock factor to engage them.

Blog Post Hooks

“I tried living without plastic for a month, and it changed my life. Here’s how you can do it too.” This hook combines personal experience with a guide, making it perfect for a lifestyle or environmental blog.

“Five years ago, I said goodbye to my 9-5 job; here’s why I’ll never go back.” This hook offers a personal testimony that resonates with many aspiring to escape the traditional workforce.

“How I traveled the world with just $100 in my pocket — the ultimate guide to budget backpacking.” This hook provides a tempting offer of adventure on a shoestring budget, ideal for travel enthusiasts.

Social Media Hooks

“This simple trick can save you hours on your daily chores. Click to see how!” This kind of hook works well on social media where users are looking for quick, practical advice.

“Double your workout results with this one little-known technique — tap to learn more!” This approach appeals to fitness enthusiasts eager for more efficient training methods.

“Are you making these five common makeup mistakes? Watch to find out and fix your routine today!” This hook uses curiosity and the promise of improvement to draw in viewers interested in beauty tips.

Marketing Copy Hooks

“Last chance to grab your dream vacation at half the price!” This hook uses urgency and the appeal of savings to encourage quick decisions and actions.

“Unlock the secrets to younger-looking skin with our new serum — first 50 customers get a 40% discount!” This hook combines the allure of exclusivity with a significant discount.

“This gadget cuts your energy bills in half—find out how and save big this season!” This hook promises financial savings and practical benefits, which are key selling points in marketing copy.

Speaking of story hooks, here is a good video about how to write them:

Final Thoughts: How to Write a Hook

Now, go write some hooks that no one can resist.

This guide should equip you with everything you need to start crafting hooks that not only catch attention but also transform casual browsers into engaged readers. Happy writing!

Read This Next:

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• 30 Narrative Writing Examples to Elevate Your Writing
• How to Write a Hypothesis [31 Tips + Examples]
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• Are you Using These 7 Irresistible Hooks in Your Speeches?
• Structural Strategies >>

Getting ready to give the commencement speech to 4,000 people at a University of Phoenix Graduation

If you don’t have hooks strategically sprinkled throughout your speech, chances are your audience will bail mentally if not physically.

You have to find ways to keep hooking your audience so THEY don’t want to let go.

Below you’ll find 7 irresistible hooks (in no particular order of importance) that get your audience to say, “Tell me more” or “What happened next?”

#1: The Silence Hook

I tell a story about how excited I was to meet my speaking hero. The only problem was, when I approached him, something unexpected happened. Listen here.

Did you hear the long silence? It was after I said to my speaking hero, “You’re the one who made me want to get in this business in the first place. Thank you. Thank you!” The audience laughed a bit because of my facial expressions and actions but, content-wise, it was still a silent moment.

That silence in the story becomes a hook because my audience is hungry to hear what he is going to say and then, when he doesn’t say anything, they’re ever hungrier to see what I’m going to do about it. The silent moment becomes the hook.

The problem with many speakers is they rush through the silence thereby making the potential hook much less effective. Take your time, dance in the silence, and watch your audience move to the edge of their seats. Remember…

“You can’t rush and resonate”

#2 – The Avoidance Hook

Here’s an example of an Avoidance Hook.

I tell a story about a speech I gave in Michigan when I failed miserably to the point where the meeting planner couldn’t even look me in the eyes. Then I say to my audience of speakers, “This is something you should not have to go through and you won’t if you listen closely.”

The Avoidance Hook focuses on something your audience wants to avoid. It’s important to use this type of hook because sometimes people are motivated by what they want to avoid more than by what they want to attain. If they pay attention to what you’re about to say, they can stay out of harm’s way.

#3 – The Attainment Hook

Listen to how I quickly hook one of my audiences with something they want to attain.

The Attainment Hook is just how it sounds. You simply let the audience know what they can attain if they pay attention to what’s coming next. Think results-based. I mention that they’ll be able to make a deeper connection than they ever have before. That’s certainly something they want, but I make sure to tease them before I tell them. Don’t give it up too soon. Make them wait for it and want it. That way, when they finally get it, they’ll value it and enjoy it more.

#4 The “Most People” Hook

When speaking, always keep this in mind:

“Most people don’t want to be most people”

When I used to watch the masterful presenters, I realized many of them made statements like, “Most people do this” or “Most people do that.” Whenever I heard those statements, I’d say to myself “I’m not going to be like most people. I don’t want to be average. I want to do something different. I want to be better than average.”

That’s the effect the words “most people” have on people. For example, I used to tell my audiences, “Most people live their lives on get-set. When it comes to pursuing their goals and dreams, they take their marks, they get ready, they get-set, and they never go. They live and die on get-set.”

Because “most people” are two very persuasive words, my audience members get very motivated to “go” rather than to live on “get-set.”

#5 – The Conflict Hook

Good stories have a conflict that is established early. Great stories not only establish the conflict, they also escalate it. Think about the Titanic. One of the conflicts was when they Titanic hit the iceberg. However, the escalation of the conflict was when the water rose on the Titanic. If the water never rose on the Titanic, then that would have been a terrible movie. Always think, “How can I raise the water on the Titanic in my story?”

The conflict is the hook because your audience wants to see how you will overcome it and what tools you will use. Why? Because maybe they can use similar tools for similar situations. In that way, your speech has become very useful to them.

#6 The Curiosity Hook

“After 15 years of trial and error, research, and blood, sweat, and tears, I’ve finally found out what makes the difference between a good presenter and a great one. It’s…”

That’s an example of a curiosity hook. You find ways to make your long road lead to their shortcut.  After all, you traveled your long road for a reason, right? However, don’t tell them what they want to know…at least not immediately. Make them curious, tease them a little more, and then give them the tool (or solution, answer, or formula, etc.). Remember…

Let your long road lead to their shortcut

#7 Statement Hook

I often start off my keynotes with the following statement: “I was afraid to come here.” Listen to the effect this statement has on my audience. If you listen closely, you can even here someone say, “Oh no.”

The other day I spoke in Newport, Rhode Island to the US Probation Office and I started in this exact way. They laughed after I said I was afraid to come here. They wanted to know why. That’s the hook. Simply make a statement that makes your audience ask themselves a question. In this case, they should at least think, “Why were you afraid to come here?” That’s the hook.

The Early Days

In one of my first ever speeches as a speaker, I said to my audience, “Nobody has ever died from a snakebite.”

My audience wondered, “What’s he talking about? People get bitten all the time and I’m sure some of them have died.”

I then went on to tell them “It’s not the bite; it’s the venom that kills them.” I then related the venom to what happens inside of you when you don’t forgive those who have hurt (i.e. bitten) you.

The key is that the first statement hooks them in to want to know more. The rest of the story clears up and answers their questions. Remember…

“When all of your hooks are done, your speech is over”

Which, if any, of these kinds of hooks are you using? How have they been working for you?

Final Words on Hooks

As you can see, it’s important not only to have hooks at the beginning and end of your speeches, but to sprinkle them throughout. Oh, wait a minute! There is an 8 th hook and it’s more powerful than the other 7 combined. It’s…

…Gotcha!

• Recent Posts

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• 4 Ways to Create an Experience and Get Your Audience Involved - April 4, 2024

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8 clever hooks for presentations (with tips)

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What’s a good hook?

The importance of a good hook, 8 good hooks for speeches and presentations , leave a lasting impression.

When delivering a presentation, the first few minutes are crucial for capturing your audience’s attention. This is your chance to build intrigue around your topic and give listeners an idea of what’s to follow.

The best speakers use powerful hooks for presentations to introduce their topics, build suspense, and spark curiosity . These hooks are sharp and quick to grab attention — the kind that sticks around until the end of the presentation. They can be a surprising statistic, a thought-provoking question , and even a short personal story.

Drafting excellent hooks for presentations is essential to building anticipation and sowing the seeds for your audience’s growing interest. And with a limited window of opportunity to gain your listener’s interest and trust, your hook needs to be as substantial as the rest of your presentation.

A good hook introduces your subject matter , engages your audience, and sets the tone for the rest of the presentation.

Capturing listeners’ attention can be challenging as a presenter, especially if they’re attending out of obligation rather than individual interest. Although it’s wonderful to present to a room full of people eager to hear what you have to say, this won’t always be the case.

Knowing how to make a good hook can set you up for a successful presentation , no matter who’s in the audience. It engages listeners from the very beginning (and might even ignite a disinterested party’s curiosity).

Consider who your audience members are and what they want to learn. Their background should inform the tone of the presentation and lay the groundwork for building an angle.

When giving a presentation on ocean acidification to an environmental board, you could deliver a thought-provoking statistic on coral bleaching or provide a personal story that illustrates ecological changes that have taken place in your lifetime.

Remember: the hook should hint at the value your listeners will gain from your presentation without giving away too much too soon. Don’t spoil the plot twist, but make sure you start foreshadowing.

Impressions are formed quickly, making it crucial for the start of your presentation to kick off on a high note.

According to psychologist Alexander Todorov and researcher Janine Willis, it takes a tenth of a second to form an impression of a stranger . During this brief moment, we evaluate qualities such as likability and trustworthiness. 

Although coming up with a hook idea that appeals to listeners within a tenth of a second may be impossible, your first few words are important. Knowing how quickly we form perceptions may be intimidating, but with the right intro, a short time frame can work in your favor.

A well-developed and intriguing hook gives your listeners a positive first impression and influences how they interpret the rest of the presentation.

The hook is a key opportunity to show why your topic is exciting or worth considering. Here are eight types of hooks and hook examples to stimulate your audience’s interest, no matter the subject.

1. Make a surprising claim

Starting your speech with a surprising statement or statistic is an excellent way to grab your listener’s attention. A person giving a presentation on the benefits of coaching services to a company’s top executives could share the increase in employee productivity that teams experience after implementing coaching in the workplace.

Example: “Productivity increases 63% in workplaces that provide employees with group coaching services.”

The trick to making a surprising claim? It needs to shock your audience. If you create a statistic-based hook, it must be substantial enough to be of value to your listeners and persuade them to learn more about your topic.

Imagine that the example above only referenced a 5% increase. The executives would likely view the number as too little to invest in coaching services, making them less eager to pay attention during the presentation.

2. Start with a story

Stories are an excellent way to enhance information retention, making them a great tool for leaving a lasting impression on your audience.

According to organizational psychologist Peg Neuhauser, we recall what we learned from a well-told story more accurately than we do from facts and figures . So, if there’s a piece of information you’d like to impart to your audience, consider wrapping it in a short but compelling narrative.

When selecting an anecdote to share, ensure it’s relevant to your topic and resonates with your audience. A story that excites a sales team will likely differ from what an engineering team finds compelling.

Example: When delivering a presentation on the benefits of sleep on mental clarity, the speaker provides a story from your personal experience . They describe a period when construction outside constantly interrupted their sleep and how that negatively impacted several areas of their life, including their career and relationships.

This story uses vulnerability to earn the audience’s trust and segues into the rest of the presentation: breaking down how deep sleep is vital to performing your best.

3. Reference a historical event

This extra creative spin on the storytelling hook relies on a fascinating historical moment rather than your personal experience. The odds that your audience understands the wider context and thus the relevance of your presentation makes historical references good attention grabbers.  

A person giving a product pitch to potential investors could start with an anecdote about when they developed the first iteration of their product.

Example: “Did you know that jeans were invented 150 years ago? On an ordinary day like today, Levi Strauss and tailor Jacob Davis combined metal rivets and denim trousers to create durable work pants for gold rush miners.”

This historical hook creates a captivating opening for a pitch about stylish and wearable apparel. The speaker can lean on this historical reference to introduce a product that’s even more universal than jeans.

4. Ask an intriguing question

Finding a single starting sentence that hooks readers isn’t always easy. But incorporating participation into the start of your presentation is a fun way to hook your audience, even if it’s with a rhetorical question that encourages them to participate mentally.

Your question should be as captivating and intellectually stimulating as possible to pique the interest of each of your audience members. This approach works great for introducing products, services, or projects, as you can present what you’ve been working on as the answer to the question.

Example: “What if there was a way to fight the climate crisis while you cook dinner?”

Remember to pause after asking a question to give your audience time to brainstorm possible answers and stimulate their curiosity.

If you’re giving a business presentation, conduct research beforehand to ensure your question is relevant to your clients. The answer should mean something to your audience or solve a pain point they experience.

5. Contradict expectations

Contradicting a widely held belief is a compelling way to grab your listener’s attention. Do this by starting your presentation with a statement that challenges your audience’s presumptions.

Example: “Hydration isn’t all about how much water you drink.”

This presentation hook intrigues audience members to learn what else is needed other than water to stay hydrated. You can then lead your presentation through several methods for staying hydrated , like incorporating electrolytes into your diet and eating fruits and vegetables with high water content.

6. Show a captivating video

Starting your presentation with a video allows someone else to break the ice for you. Choose a short video related to your topic that easily transitions into your slideshow.

Example: A graphic design team manager wants to introduce new software into their department. They show a video from the product designers that provides an in-depth and visually engaging overview of the software’s features and benefits.

After the video ends, the speaker can move on to slides that describe how the team can leverage the software to improve their workflow and creative outputs.

7. Use a quote from a famous figure

Find a quote from someone admirable that relates to your presentation and impart wisdom to your audience.

Example: Someone’s administering a presentation on professional networking. They use Maya Angelou’s famous quote, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Although this quote can apply to a number of topics, in a networking context , it emphasizes how important it is for people to consider how they make others feel when they first meet. This tells your audience that a critical networking component is connecting with others personally rather than focusing solely on what they do professionally.

8. Show an object

An object can promote interaction and help your audience visualize what you’re talking about. This is especially helpful if you’re pitching a product and want to show listeners what the product looks like in real life and how it functions.

Example: A salesperson presents a new lamp design to a furniture store. They enhance the pitch by bringing the lamp to the presentation and demonstrating its ambient light features.

This strategy also works in contexts when you’re discussing the gravity of a statistic. For instance, if you’re aiming to communicate the dire levels of microplastics in the ocean, you could illustrate the severity by showing the audience a container filled with plastic fragments.

It’s not always easy to grab your listener’s attention when speaking publicly. Using hooks for presentations is one of the most effective ways to fan your audience’s curiosity and earn their engagement from start to finish.

The key is to keep your hook brief, relevant, and engaging. Remember to take the time to know your audience and set up your presentation to deliver valuable information from the start.

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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15 Killer Hooks to Captivate and Engage Your Audience

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Do you want to make sure that your readers are completely hooked on your content and keep coming back for more? Are you looking for new ways to captivate and engage them so they’ll stick around till the very end of your post? 

If so, then you need killer hooks – those techniques that grab attention, capture interest and compel readers to take action. 

From personal anecdotes and storytelling to humor, surprise elements, questions and promises – this article will provide 15 clever hooks guaranteed to draw in even the most distracted reader. 

Read on if you’re ready to start crafting posts that have maximum impact!

What is a hook message to grab the reader's attention?

The hook message in an article or piece of content is the attention-grabbing statement or opening sentence that captures the reader’s interest and encourages them to read further. A compelling and effective hook message not only attracts attention but also keeps the reader engaged and interested in what follows.

According to studies, the average attention span of a person is only 8 seconds, which makes the hook message all the more important. And given the overwhelming amount of content available online, a well-crafted hook can make all the difference between a reader continuing to read or scrolling past.

There are several types of hooks that can be used, such as posing a question, using a startling statistic, or telling a story. However, the most effective hooks are typically those that tap into the reader’s emotions or curiosity.

One example of an emotional hook could be starting an article with a relatable personal story. This immediately sets the tone for the article and creates an emotional connection between the reader and the writer. Another type of hook that is effective is using a surprising or unexpected fact that challenges common assumptions.

Regardless of the type of hook used, the goal remains the same – to captivate the reader’s attention and encourage them to read on. So, whether you’re writing a blog post, article, or marketing copy, taking the time to craft an attention-grabbing hook can make all the difference in capturing your audience’s interest and keeping them engaged.

15 killer hooks to engage your audience

✅ shocking statistics.

Use a statistic that will get your audience thinking and wanting to know more.

✅ Interesting Quotes

Quotes can be powerful intros that give your audience a new perspective on your topic.

✅ Personal Anecdotes

Personal anecdotes are an effective way to humanize your message and connect with your audience.

✅ Surprising Facts

Surprising facts are great hooks that will leave your audience intrigued and wanting to know more.

✅ Contrasting Ideas

Contrasting two different ideas can be an effective way to draw your audience in and spark interest.

✅ Bold Statements

Bold statements can challenge your audience’s thinking and get them engaged in your message.

✅ Humorous Anecdotes

Humor is a great way to break the ice and ease the tension in your presentation.

✅ An Alluring Question

Asking an intriguing question can make your audience curious and keep them engaged.

✅ Powerful Images

Powerful images can captivate your audience and give your message an emotional impact.

✅ Unique Analogies

Analogies can be an excellent way to help your audience better understand complex concepts.

✅ Startling Comparisons

Comparing two different things can be a great way to highlight the importance of your message.

✅ Conspiracy Theories

Conspiracy theories can be a fun way to engage your audience and get them thinking critically.

✅ Controversial Ideas

Controversial ideas can be used to stimulate discussion and engage in healthy debate.

✅ Shocking News Stories

Using shocking news stories can be an effective way to get your audience’s attention and keep them engaged in your message.

✅ Emotional Appeals

Emotional appeals can be used to connect with your audience on a personal level and inspire them to take action.

Most famous hooks in history

“Four score and seven years ago…”  – This is the opening line of Abraham Lincoln’s Gettysburg Address, instantly capturing the attention of the audience with its memorable and poetic beginning.

“I have a dream…”  – Martin Luther King Jr.’s iconic speech begins with this powerful and aspirational statement, immediately drawing the audience in with its hopeful and inspiring tone.

“In a hole in the ground, there lived a hobbit…”  – J.R.R. Tolkien’s novel “The Hobbit” starts with this intriguing line, sparking curiosity and inviting readers into a fantastical world.

“It was the best of times, it was the worst of times…”  – Charles Dickens’ “A Tale of Two Cities” begins with this contrasting statement, setting the stage for a story filled with drama and tension.

“Once upon a time…”  – This classic opening line is often used in fairy tales and folklore, instantly signaling to the audience that they are about to embark on a magical and enchanting journey.

“It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife.”  – Jane Austen’s “Pride and Prejudice” starts with this witty and satirical sentence, immediately capturing the attention with its ironic tone and social commentary.

“Call me Ishmael.”  – The opening line of Herman Melville’s “Moby-Dick” is simple yet intriguing, drawing the reader into the narrative by introducing a mysterious character.

“It was a bright cold day in April, and the clocks were striking thirteen.”  – George Orwell’s “1984” begins with this unsettling and unusual line, immediately creating a sense of intrigue and setting the tone for a dystopian tale.

“In a galaxy far, far away…”  – The opening crawl of the “Star Wars” films grabs the audience’s attention by transporting them into a vast and epic science fiction universe.

“To be or not to be…”  – Shakespeare’s famous soliloquy from “Hamlet” starts with this existential question, instantly captivating the audience with its introspective and philosophical nature.

Most famous hooks in marketing to engage the audience

“Just do it.”  – Nike’s iconic slogan is a short and powerful hook that inspires action and motivation, appealing to the audience’s desire for achievement and self-improvement.

“Think different.”  – Apple’s memorable tagline challenges the status quo and appeals to individuals who want to stand out and embrace innovation.

“Got milk?”  – This simple yet catchy slogan from the California Milk Processor Board prompts the audience to consider the importance of milk consumption, making it memorable and thought-provoking.

“Finger-lickin’ good.”  – KFC’s slogan evokes sensory appeal and mouthwatering sensations, creating a strong connection between the audience and the product.

“Melts in your mouth, not in your hands.”   – M&M’s clever tagline emphasizes the product’s quality and convenience, leaving a lasting impression on the audience.

“Because you’re worth it.”  – L’Oréal’s slogan speaks to the audience’s desire for self-care and self-worth, positioning their products as a way to indulge and pamper oneself.

“The breakfast of champions.”   – Wheaties’ tagline positions their cereal as fuel for success and accomplishment, appealing to athletes and those striving for greatness.

“I’m lovin’ it.”  – McDonald’s popular jingle encapsulates the joy and satisfaction associated with their fast-food experience, creating an emotional connection with the audience.

“The happiest place on Earth.”  – Disneyland’s slogan taps into the audience’s longing for happiness and magical experiences, creating a desire to visit the theme park.

“Red Bull gives you wings.”  – Red Bull’s tagline implies that their energy drink provides an instant boost and a feeling of empowerment, appealing to individuals seeking energy and vitality.

These hooks have become iconic in marketing because they effectively capture the attention and resonate with the desires, emotions, and aspirations of the target audience.

Crafting the perfect hook can elevate your content and create a lasting impression with readers. Many of these hooks allude to a story, so focusing on how the hook will capture the audience’s imagination is key. 

If you want to leverage your story-telling skills and captivate your reader from beginning to end, a great hook is essential. With guidance and practice, it can be easy to craft an eye-catching hook for any type of content that you produce. 

Remember to focus on who you are writing for and weaving in interesting tidbits along the way. Hooks don’t have to be complex or long; they just need to evoke curiosity so readers continue exploring your content, making it enjoyable and easy to read! 

So go ahead — get creative with your 15 killer hooks! Who knows — maybe one will be the spark that captures countless readers’ attention.

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"Be a voice not an echo." - Albert Einstein

How to Hook Your Audience with a Great Opener

Want to grab listeners' attention and engagement immediately? Here's how to hook your audience with a great opener!

"I speak to you for the first time as Prime Minister in a solemn hour for the life of our country, of our empire, of our allies, and, above all, of the cause of Freedom."

That's Winston Churchill, in his first broadcast speech as Prime Minister on May 19, 1940. Most of us don't have a topic as momentous as the "tremendous battle raging in France and Flanders" [i] to speak about—or a talent as great as Churchill's. But we have just as much need to hook our audiences at the start of our speeches and presentations.

Do you know the best practices for high-impact speaking? Discover how to motivate, inspire, and activate people! Get my Free Guide , "Six Rules of Effective Public Speaking."

So how are you doing in this department? It's not going too far to say that the success of your talk depends upon your getting listeners to get engaged and stay that way . That's what a speech "hook" or "grabber" is designed to do. 

What Is a Speech Hook and How Does It Work?

A hook or grabber is the part of your presentation that compels an audience to sit up and pay attention. It should come at the beginning of your talk, where it can do the most good. Audiences have a lot on their minds as they prepare to listen to your remarks. They might in fact be attending a number of presentations that week. So you need to let them know right away that you're the speaker who is going to be interesting .

Once engaged, listeners will stay with you. That is, as long as the body of your speech doesn't fail to live up to expectations. But it's that hook that gets everything started.

Doesn't that sound like a formula for speaking success? To get there, see my 12 foolproof ways to grab an audience . It's all about knowing how to start a speech.

An Effective vs. Ineffective Opening

To grasp the difference between an opening that hooks and one that lets your listeners slip away, consider the following two speech openings. They're both from TED talks, and both are delivered by scientists. Which one grabs your attention?

(A) "We're going to go on a dive to the deep sea." [ii]

(B) "I study ants . . . in the desert, in the tropical forest, in my kitchen, and in the hills around Silicon Valley, where I live." [iii]

I'll bet it's the first one. Who wouldn't want to go on a virtual dive with oceanographer David Gallo to explore the ocean depths (choice A)? It's nice that biologist Deborah Gordon studies ants (choice B). But it doesn't sound compelling.

In fact her topic—the link between ants, the human brain, and cancer—is fascinating. But her opening keeps her speech firmly tied to the earth. Like every speech, however, it needs to get airborne right off the launch pad.

You Can Be Creative, Can't You?

So how can you make that happen in your own speeches and presentations? Here are what I believe are the four key elements of a successful speech hook, along with speech introduction examples. Keep in mind, they should occur as early in your speech as possible, so you tap into the critical first 60 seconds of a speech . What then does a good speech hook do?

(1) It resonates with the audience.

If your topic happens to be of general interest to everyone, this requirement should be easy. Sir Ken Robinson ,  for instance, pulls it off in just  nine seconds  in his TED talk, "Do Schools Kill Creativity?" Here's his opening, referring to the previous speakers at the event: "It's been great, hasn't it? I've been blown away by the whole thing. In fact . . . I'm leaving." [iv] Humor done well is always a winner. Equally successful is an opening that has special relevance to listeners (rather than being a topic that anyone can relate to). If you know your industry and your audience, you should be able to come up with a hook that absolutely resonates in this way.

(2) It surprises them.

Have you ever sighed resignedly because a speaker began, "My topic today is . . . " How differently we react when he or she approaches us from an unexpected direction! That speaker may elicit delight rather than heavy eyelids. Here is someone who does that: Gavin Pretor-Pinney in his TED Talk. He starts out: "Clouds ... have you ever noticed how much people moan about them?" [v] If I mention the talk is titled "Cloudy with a Chance of Joy," you'll understand his surprising yet logical choice of an opening.

(3) It's concise.

You want impact. You may tell a great story , but its effect will evaporate if it goes on too long. Always consider the total time you have and craft an opening that helps balance the talk as a whole. Mark Twain once began a speech following a toast to the New England weather by saying, "I reverently believe that the Maker who made us all makes everything in New England but the weather." [vi] (I bet that opening surprised his listeners, too.)

(4) It taps into something larger than your topic.

Remember, your topic is only your doorway to a place where you help change the world of your listeners. No speaker understood this better than President John F. Kennedy in 1961, when he said in the opening of his inaugural speech: "We observe today not a victory of party, but a celebration of freedom." [vii]  

And here's the unmatched simplicity and understatement (and mischief) of Sojourner Truth's opening in her 1851 speech on women's rights, "Ain't I a Woman," which reflects on that issue as well as the other great one of the day: slavery.

"Well, children, where there is so much racket there must be something out of kilter." [viii]

Resonant, surprising, concise, and connected with a much larger issue. Take away that lesson to help change your own world—one speech, and one speech hook, at a time.

This article was originally published in 2016. It is updated here. 

You should follow me on Twitter   here .  

[i] http://www.winstonchurchill.org/learn/speeches/speeches-of-winston-churchill/91-be-ye-men-of-valour

[ii] http://www.ted.com/talks/david_gallo_shows_underwater_astonishments 

[iii] http://www.ted.com/talks/deborah_gordon_what_ants_teach_us_about_the_brain_cancer_and_the_internet#t-11094

  [iv] http://www.ted.com/talks/ken_robinson_says_schools_kill_creativity#t-12634 

[v] http://www.ted.com/talks/gavin_pretor_pinney_cloudy_with_a_chance_of_joy 

[vi] http://www.gutenberg.org/files/3188/3188-h/3188-h.htm#link2H_4_0012 

[vii] https://www.youtube.com/watch?v=PEC1C4p0k3E 

[viii] http://www.fordham.edu/halsall/mod/sojtruth-woman.asp

Tags: speeches , how to open a presentation , how to begin a presentation , how to start a speech , speech format , how to open a speech , how to organize a presentation , speech hook , how to organize a speech , how to start a presentation , speech hooks , speech grabbers , how to begin a speech , speech introduction examples

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12 ways to hook an audience in 30 seconds.

Published: October 26, 2021

Updated: October 26, 2021

Do you want to grab your audience's attention from the first sentence? Here's a compilation of great ideas with examples and tips on how to write a good hook.

"When you advertise fire-extinguishers, open with the fire," says advertising executive  David Ogilvy . You have only 30 seconds in a TV commercial to grab viewers' attention. The same applies to a presentation. Knowing how to hook your audience in the first 30 seconds of your talk is crucial. This is the time your listeners form an impression of you and of what's to follow. The success of your talk depends upon grabbing your listeners’ attention and keeping them engaged. 

What is a speech hook and how does it work?

A hook is a presentation-opening tactic that immediately captures your audience’s imagination. As the word implies, it’s like a worm on a fishing hook that attracts a fish. A hook instantly engages your audience so that they want to listen to what you have to say.

Your hook must come at the start of your talk. First impressions count. Like a fine thoroughbred, you need to start strong out of the gate. Instead, many presenters are more like old, tired workhorses—they start weak by wasting those first precious seconds with platitudes and pleasantries.  Brain research  shows that we don't pay attention to boring things. Surprise your listeners with some creative speech attention grabbers.

How do you make a good hook?

Coming up with hook ideas is not difficult if you follow some basic guidelines on how to make a good hook.

A good hook is brief, catchy, well-rehearsed and pertinent to your topic. In brainstorming examples of hooks, avoid the dry and conventional.

For example, let's say you are  delivering a presentation  on investments. Instead of an obvious and trite question such as "How many of you would be unhappy to hear that your house is worth less than you paid for it?" consider using a catchy or thought-provoking question such as "How many of you thought that your home would be your safest investment?"

12 Killer Hooks to Grab Your Audience's Attention

If you're stuck for ideas on how to start with a hook, check out these 12 examples of hooks that will help you grab your audience's attention—and keep it.

1. Use a contrarian approach.

One of the best attention grabber examples is to make a statement of a universally accepted concept, then go against conventional wisdom by contradicting the statement. For example, a market trader starts by contradicting the commonly held advice of buying low and selling high. He says: "It's wrong. Why? Because buying low typically entails a stock that's going in the opposite direction—down—from the most desired direction—up." This tactic is a provocative attention grabber for speeches and it can help engage the audience right away.

2. Ask a series of rhetorical questions.

One of the most common hook ideas is to start with a rhetorical question. Better still, start with a series of rhetorical questions. An excellent example of this tactic is Simon Sinek's TED  presentation  on how great leaders can inspire action. He begins with: "How do you explain when things don't go as we assumed? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? For example, why is Apple so innovative? . . . Why is it that they seem to have something different? Why is it that Martin Luther King led the civil rights movement?" A series of rhetorical questions stimulate the audience's mind as they ponder the answers.

3. Deliver a compelling sound bite.

Top hook ideas include using a catchy phrase or sound bite that perks up the audience.  To create your sound bite, consider your message and package it in a brief and compelling statement. Then explain how it fits into your overall topic or message.

Take inspiration from speakers such as innovation expert  Jeremy Gutsche  who once used this sound bite in a keynote: "Culture eats strategy for breakfast. This is a sign that is on Ford's strategy War Room. And the lesson from it is not how good your PowerPoint slide deck is; what it really boils down to at the end of the day is how ready and willing your organization is to embrace change, try new things and focus on when you find an opportunity."

4. Make a startling assertion.

When you're stumped for ideas on how to make a hook, use a surprising or amazing fact. That's an easy and sure-fire way to gain people's attention. Take the time to research startling statistics that illustrate the seriousness of what you're going to talk about. For example, a presentation about conservancy can start with: "Every second, a slice of rainforest the size of a football field is mowed down. That's over 31 million football fields of rainforest each year."

5. Provide a reference to a historical event. 

Good attention getters for speeches include mentioning a historical event. There are times when the day you present may have some significance in history that can be tied to the subject of your presentation as an opening gambit. You can quickly look up what happened on any day in  Today In Sport  or a more general site such as  This Day In History . You never know what pertinence the day might have that will add some pizzazz to your presentation. It's worth a look.

6. Use the word imagine.

Another effective attention grabber for speeches is the word “imagine.” It invites the audience to create a mental image of something. Ever since John Lennon's famous song, it has become a powerful word with emotional appeal. A good example is Jane Chen's TED  talk . She speaks about a low-cost incubator that can save many lives in underdeveloped countries. Chen opens by saying: “Please close your eyes and open your hands. Now imagine what you could place in your hands, an apple, maybe your wallet. Now open your eyes. What about a life?” She displays a slide with Anne Geddes' image of a tiny baby held in an adult's hands as she says this. Combining a hook with a visual is one of the most engaging speech attention grabbers.

There is power in asking the audience to conjure up their imagination, to play along. You can easily adapt this tactic to any topic where you want the audience to imagine a positive outcome or a vision of a better tomorrow. You can also use this opening gambit to ask the audience to imagine being in someone else's shoes.

7. Add a little show business.

If you’re looking for ideas on how to make a hook that's entertaining, consider the world of movies. Movies occupy a central place in most people's lives and a well-placed, pertinent movie quote at the start of a presentation can perk up your audience. Perhaps you have your own inspirational quote from a favorite film. You can also find some classics here:  The Best Business Wisdom Hidden In Classic Movie Quotes .

8. Arouse curiosity.

Powerful attention grabbers spark people's curiosity. To do this, you can start with a statement designed to arouse interest and make the audience look up and listen to you attentively. Bestselling author Dan Pink does this masterfully in  one  of his talks. He says: "I need to make a confession, at the outset. A little over 20 years ago, I did something that I regret. Something that I am not particularly proud of, something that in many ways I wished no one would ever know, but that here I feel kind of obliged to reveal. In the late 1980s, in a moment of youthful indiscretion, I went to law school." The hook here leads to some self-deprecating humor, which makes it even more effective.

9. Use quotations differently.

Often-used hook ideas involve the use of quotes. While many speakers start with an apt quotation, you can differentiate by stating the quote and adding a twist. For example, "We've all heard that a journey of a thousand miles starts with a single step. But we need to remember that a journey to nowhere also starts with a single step." You can also use a quotation from your own life. For example, in a presentation on price versus quality, I have often used a quote from my grandfather, who used to say: "I am not rich enough to buy cheap."

There are numerous sources for quotations, such as  The Library of Congress , but you might also consider  The Yale Book of Quotations , which brings together over 13,000 quotes. You can also find such resources in app form, including  Famous Quotes  and  Brilliant Quotes .

10. Quote a foreign proverb.

A novel attention grabber for speeches is quoting a proverb from a culture your audience might not be familiar with. There is a wealth of fresh material to be culled from around the world. Chances are your listeners have never heard them, so they have novelty appeal. Here are some examples: "Our last garment is made without pockets" (Italy); "You'll never plow a field by turning it over in your mind" (Ireland); "The nail that sticks up will be hammered down" (Japan), and "Paper can't wrap up a fire" (China). Whatever phrase you select,  take the time to read and understand any important context around it, so as to make sure it's appropriate for your talk.

11. Take them through a "what if" scenario. 

A compelling way to start your presentation is with a "what if" scenario. For example, asking "What if you were debt-free?" at the start of a money management presentation might grab your listeners' attention as it asks them to look forward to a positive future and it can intensify their desire for your product or service. Exploring hook ideas that use a "what if" scenario may be fruitful as the "what if" concept is easily adaptable to almost any presentation.

12. Tell them a story. 

The most engaging and widespread examples of hooks, without a doubt, are stories. Nothing will compel listeners to lean in more than a well-told story.  Science  tells us that our brains are hardwired for storytelling. But the story needs to be brief, with just the right amount of detail to bring it to life. It must be authentic and have a "message," or lesson, to support your viewpoint. Above all, it must be kind. 

A version of this article was originally published on April 11, 2013. 

Photo: Getty Images

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How to Write a Hook

How can you hook your reader from the very first line? Today we learn how to write a hook, talk about different types of hooks, and examples!

How do you write a hook? If you can’t answer this deceptively simple question, you might as well stop writing forever. Without a decent hook, the chance of anyone reading your work is statistically zero. With that said, let’s define hooks, discuss how to write a compelling hook, and look at some examples. 

What is a hook in writing?

A hook is a technique used in fiction and non-fiction writing. The term hook refers to the opening sentence or sentences of a work designed to stir interest in a reader and encourage them to continue reading to the end of the article or story. In other words, the hook catches a reader’s attention much like a hook on the end of a fishing line catches a fish with bait. 

Let’s continue this analogy of the fishing hook. You need to bait your hook with a tasty worm or a flashy lure to catch a fish. Writers bait their hooks using techniques as tempting to a reader’s interest as a fat worm is to bass or catfish. These hook techniques include posing an intriguing question or stating a frightening statistic. We’ll talk about all of these techniques later in the article. 

Definition of a Hook:

A hook in writing is a sentence or group of sentences that capture the reader’s attention and interest. It is generally the opening component of an essay, article, or story. It is meant to entice readers so that they will want to keep reading.

The 10 types of hooks

Rhetorical Questions 

A rhetorical question is a question that is asked to make a point rather than to get an answer. Rhetorical questions are often used in speeches and essays, where they are used to engage the audience or emphasize a point. For this reason, rhetorical questions can make an excellent hook. With a rhetorical question hook, a writer can: 

• elicit a particular response from the reader or listener 
• create an emotional reaction 
• emphasize a point 
• make an argument more persuasive 
• engage the reader or listener’s attention 
• generate interest in a topic 

For example, a speaker might ask, “How many of you have ever felt like you didn’t belong?” This is a rhetorical question. The speaker already knows the answer and is not looking for a response from the audience. 

Instead, the question is meant to make the audience stop and think about their own experience. In addition to being used for emphasis, rhetorical questions can create suspense or build tension. For instance, a writer might use a rhetorical question at the end of a chapter to leave readers wondering what will happen next. Whether they create emphasis or suspense, rhetorical questions can be a powerful tool for writers and speakers.

Startling Statistics

By sharing shocking or unexpected data, you can grab your audience’s attention and make them more likely to listen to what you have to say. Whether you’re talking about the scope of a problem or the success of a solution, statistics can help you generate interest and hold your audience’s attention. Here are a few examples of starling statistics from the website  bestlifeonline.com: 

• The average drunk driver drives under the influence more than 80 times before being arrested the first time.  Source:  Centers for Disease Control and Prevention . 
• More than 36 million U.S. adults cannot read above a third-grade level.  Source: ProLiteracy. 
• And more than half a million people in America experience homelessness a night.   Source: U.S Department Of Housing and Urban Development . 

Just be sure that the statistics you use are reliable and from a reputable source. Otherwise, you risk losing credibility with your audience. Using false or unreliable statistics can cause your readers to become skeptical or even hostile. 

For example, a  recent Gallup poll found that only 36% of Americans trust the media . Using statistics from the media in a speech can alienate much of the audience. It’s essential to be careful when using statistics in writing, as they can easily make or break an argument.

Used effectively, however, statistics can be a powerful tool for making your case and getting people to pay attention.

Famous or Inspiring Quotes

The most challenging task for any writer is capturing a concept or idea with the perfect combination of words. Luckily, better writers have come before us; we can borrow their words when we find our own lacking. These quotes can provide both inspiration and comfort, and they can also help us to understand our own thoughts and feelings better. Using quotations in your hook can be an excellent way to connect with your audience and add depth to your work.

Here are a few resources where you can find the perfect quote for your next essay or speech: 

• BrainyQuote:  separates quotes into several functional categories. 
• QuotesonDesign:  generates random inspirational quotes with the click of your mouse. 
• Thinkexist:  a searchable database of quotes based on topic, author, or keyword. 
• Goodreads:  Goodreads is one of the best resources for quotes from famous authors. 
• QuoteLand:  another searchable database with the added benefit of live discussion boards. 
• Wikiquote:  a free online compendium of sourced quotes that links to Wikipedia for further information. 
• Quotery:  search for specific quotes or explore random quotes by topic.  

Paint a Picture 

Engage your readers’ imagination with this hook by painting a picture in their minds. This technique works well when you’re writing a personal narrative or other non-fiction narratives. Take the highest moment of tension in your story, the climax, and describe it by appealing to all five senses.

However, what you don’t want to do is explicitly tell your reader what’s happening or the outcome of the event. Instead, you use foreshadowing and a bit of  non-linear storytelling  to give your reader an enticing hint at what is coming in your text. 

To use this hook technique, take the highest point of tension in your text and describe it using as much sensory detail as possible. 

What does the climax of your story: 

• Smell like?
• Taste like?
• Sound like?

You may not want to use all five senses; in fact, it is better not to give your reader enough detail and let their imagination do the rest. 

Tell a Story 

A good story can hook readers in and keep them engaged from start to finish. A story can provide insight into the human experience, whether it be humorous, heartwarming, or even tragic. When used as a hook in writing, a story can help set the tone and give readers a glimpse into what is to come. 

Done poorly, however, a story can be dry and dull, quickly losing the interest of even the most dedicated reader. As such, it is crucial to strike the right balance when writing a story as a hook. Whether personal or fictional, choose a story that is interesting and engaging and will give readers a reason to stick around until the end.

Extreme Statements 

Extreme statements are one type of hook that can be used effectively to engage readers. By making a bold claim or assertion, writers can pique readers’ curiosity and prompt them to want to know more. For example, imagine reading the following opening sentence:

“By 2050, the world’s population will reach 9 billion, and we will not have enough food to feed half of this number.” 

This statement is shocking and provocative. It immediately raises questions in readers’ minds, like “How did the author come up with this number?” and “What consequences will this have for the planet?” By starting with an extreme statement, writers can set the stage for an informative and engaging piece.

Tell a Joke

Although the folly of many a Best Man, a good joke can be a great way to start a piece of writing. Not only does it grab the reader’s attention, but it also sets the tone for the rest of the article. When used effectively, a joke can help to establish a rapport with the reader and create a sense of intimacy. A joke, done poorly, can come across as forced or tacky.

The key is to choose a joke that is relevant to the topic at hand, and that will resonate with the audience. When in doubt, it is always best to err on the side of caution and avoid alienating your reader with an off-color joke. With a little effort, you can use humor to your advantage and hook your reader from the very first sentence.

Evoke a Feeling/Emotion 

One way to hook a reader is to evoke an emotion in your readers. Whether you are writing about a personal experience or trying to raise awareness about an important issue, if you can connect with your readers emotionally, you will be more likely to engage them in your writing. 

To do this, you must be clear about what emotion you want to evoke and how you plan to do it. Once you have a plan, try to be concise and transparent in your writing. Remember, the goal is not to overwhelm your readers with emotions but to give them a taste of what you are talking about so that they will want to continue reading.

Personal Stories

A personal story can be a powerful way to hook readers and keep them engaged. By sharing something from your own life, you can provide a relatable and authentic perspective that helps to connect with your audience. 

Whether you’re writing about your struggles or triumphs, sharing a personal story can help to create a strong emotional response in your readers. In addition, personal stories can also be used to illustrate more significant points or themes. 

By sharing a specific example, you can make abstract concepts more concrete and accessible for your readers. Whether you’re writing an essay, memoir, or blog post, incorporating a personal story can effectively engage your audience and communicate your message.

Use a Metaphor or Analogy

When writing, a metaphor can help explain an idea or concept. Using an analogy, you can give your reader a frame of reference that they can understand. For example, if you were trying to explain what it feels like to be in love, you could say it is like this:

 “A rose’s beauty draws you in, but be careful its thorns can prick.” 

Using this metaphor, you can give your reader a way to understand the experience of being in love: beautiful and painful. 

Analogies can also be used to make complex ideas more understandable. For instance, if you were trying to explain quantum mechanics, you could say it is:

“Like trying to see in the dark: we know something is there, but we can’t see it.” 

By providing this analogy, you can give your reader a way to visualize what quantum mechanics is and how it works. In both cases, using a metaphor or analogy can help make your writing more engaging and understandable.

How to write a hook sentence in six steps 

Step 1: Choose the correct technique for your hook.

First, you need to decide what kind of hook you will write. This choice has everything to do with the tone and genre of your writing. For instance, you probably want to avoid using a joke hook in a scholarly paper. On the flip side, a startling statistic wouldn’t make sense to open a wedding speech.

Step 2: Make sure it’s in the right place. 

A hook is meant to grab your readers’ attention and compel them to read the rest of your text. So, the hook should be at the beginning of your writing, with nothing else preceding it. 

Ok, the title will come before your hook. However, with the rise of clickbait, titles have become hooks in their own right. Start with your hook, no exceptions! 

Step 3: Write a hook that is the correct length. 

Hooks are proportional to the length of text you’re writing. So, a twenty-paragraph article for a magazine or newspaper may have a hook one or two paragraphs long. However, if you’re writing a four or five-paragraph essay for your high school theme paper, your hook will only last a sentence, maybe two. 

What you don’t want is a two-paragraph long hook in five paragraph essay. The best hook is a short one that is to the point. 

Step 4: Set the tone .

A good hook can also help set the tone for your writing. If you’re writing something lighthearted and funny, your hook should reflect that. On the other hand, if you’re writing something more serious, ensure your hook is also appropriately toned.

Step 5: Know your audience .

It’s important to know who you’re writing for when crafting your hook. What will resonate with your audience? What will grab their attention? Keep your audience in mind as you write so you can tailor your hook accordingly.

Step 6: Transition into the purpose of your writing.   

What comes after you hook? Your thesis! Once you’ve hooked your reader, it’s essential to tell them, in a short thesis statement, what the purpose of your text is. Refrain from making sure readers guess what the main idea of your essay is. Tell them what you’re going to tell them. A good thesis statement will focus your writing and keep your readers engaged. 

Hook examples:

Dr. Martin Luther King- I Have a Dream

Five score years ago,  a great American , in whose symbolic shadow we stand today, signed the  Emancipation Proclamation . This momentous decree came as a great beacon light of hope to millions of Negro slaves who had been seared in the flames of withering injustice. It came as a joyous daybreak to end the long night of their captivity.

In the opening lines of his famed speech, King alludes to another famous speech- Abraham Lincoln’s Gettysburg Address. By referencing a speech made in the aftermath of the bloodiest battle of the American Civil War, King reminds his audience of the sacrifices made in the long struggle for equality and civil rights. 

Sojourner Truth- Ain’t I A Woman?

Well children … Well there is so much racket there must be something out of kilter. I think that betwixt the Negroes of the South and the women at the North all talking about rights these white men going to be in a fix pretty soon.

Sojourner Truth famously improvised her speech, Ain’t I A Woman. She opens with a bit of humor and sets the tone for her straightforward yet powerful words. 

Carl Sagen- Pale Blue Dot

Look again at that dot. That’s here. That’s home. That’s us. On it everyone you love, everyone you know, everyone you ever heard of, every human being who ever was, lived out their lives.

Sagen reminds his readers of the startlingly insignificant reality of our world when contrasted to the vast universe. 

Amanda Gorman- The Hill We Climb

When day comes we ask ourselves, where can we find light in this never-ending shade?

With the opening lines of her poem, Gorman creates a beautiful metaphor comparing a transition during political and social upheaval to the dawn of a new day. 

Jamie Oliver- Teach Every Child About Food

Sadly, in the next 18 minutes… four Americans that are alive will be dead from the food that they eat.

This fact is shocking and focuses the audience’s attention on Oliver’s subject- the obesity epidemic in America. 

The bottom line on hooks- make it short, memorable, and if you can’t think of anything… use a quote. That’s all on hooks for now, but if you liked this article, and found it helpful, do us a favor and share it! 

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9 Killer Speech Openers to Start a Talk or Presentation.​

Danny Riley 8 min read

What you’ll learn:

• The importance of a “killer” speech opening.
• 9 powerful speech openers and how to use them.
• Examples from great speakers you can learn from.

Great speech openers hook your audience.

“ Well begun is half done” – Mary Poppins.

A killer speech opener will make the difference between a presentation that makes you soar or your audience snore .

I’ve researched the whole web to find nine killer speech openers to make your audience lean in and listen rather than tune out and daydream.

You’ll see how masters of the craft have used them, and how you can too.

Number seven takes hutzpah to pull off. Ready for the whole list of killer speech openers?

The Shock Opener

One of the best ways to open your speech with a buzz is to startle or shock them.

You can shock an audience in many ways, but they all rest on the major senses of VAKS:

• Kinesthetic (touch) 

We don’t want your audience tasting your talk, but it should leave a good taste in their mouths.

Changing Minds suggests asking if the audience is awake after appearing from a flashbang and a cloud of smoke, and this might work for you if you’re a magician or playing some kind of character for your speech like a genie.

Suppose you aren’t going for the magic angle. 

In that case, you can shock them on a psychological level instead, as Conor Neill recommends, and tell your audience a surprising fact or statistic that makes them question their thinking or beliefs.

“Did you know that half the water on earth is older than the sun?”

Questions like these will shake an audience awake and turn on their critical thinking nervous-system.

Don’t take my word for it; you can see an incredible demonstration of the shock opener in Mohammed Qahtani’s speech, The Power of Words .

Qahtani opens by taking out a cigarette and placing it into his mouth before trying to light it. The audience is so shocked that they gasp and tell him to stop.

Remember, if your audience is shocked, they are listening.

Your audience doesn’t always have to be jolted to attention with a shock opener, though you can use a more subtle approach to grab their focus. 

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The story opener.

You can set the tone of your speech instantly with a story .

In Hollywood, filmmakers and directors use an ‘establishing shot’ to set the tone and theme of the entire film.

When creating your speech, think of a short story that sums up your talk.

Maybe you tell half the story to begin with, and then the other half at the end. 

The important thing is your tale must be relatable . If your audience can’t imagine themselves in the story, they won’t be engaged.

We all experience very similar things in life: 

• We all went to school and had a teacher we loved
• We all have parents who loved us or made mistakes in our upbringing
• We all had a first crush.

We are all cut from the same cloth, so it’s good to be reminded that others are going through what we face or think as we do.

Bryan Stevenson does a stellar job of recounting his mischievous grandmother in his TED talk, We need to talk about an injustice .

The best thing is, you can combine a story-opener with any other speech opener in this list.

It’s truly versatile.

One of my favourite speech openers is next, though.

The Intrigue Opener

I love this speech opener.

What better way to hook your audience than to intrigue them with mystery or a juicy secret?

Take a look at Daniel Pink’s TED Talk The puzzle of motivation . After he begins, Pink, looking like a guilty man sent to the gallows tells his audience:

“I need to confess something, at the outset here. A little over 20 years ago, I did something I regret. Something I’m not particularly proud of”.

Wow. How intriguing, right?

You have to admit; you want to know what he’s about to confess.

Choose every sentence, every word, and every mark of punctuation to increase the tantalisation temperature.

Whether it’s a secret or confession, the Intrigue Opener piques just enough curiosity in your audience to keep them from checking Whatsapp.

As humans, we need closure. 

We do not like open loops. 

That’s why it is both enthralling and aggravating when someone plays on our need to be sure.

Just as we cannot stand an open loop, we are instantly engaged when someone gives us a puzzle to solve.

You’ll notice the best speeches, books, tv shows, and films do not spoon feed you all of the information.

I’ve always liked the way Malcolm Gladwell writes his non-fiction books because they contain puzzles that you solve as a reader.

This puzzle needs to be related to the speech or presentation you’re delivering, of course. It cannot be a random puzzle and will ideally be impossible or extremely difficult to solve at first.

After the speech begins and the puzzle is revealed, you should slowly drop hints on how to solve the mystery.

Up next, speech openers that use a physical object to create curiosity in the audience’s mind.

The Prop Opener

One of the most potent ways you will captivate your audience is to use a powerful prop in your opening address.

What better way to capture an audience’s imagination than to show them a mysterious or beautiful object?

If you’ve never seen the Prop Opener done well, then take a look at one of the greatest speeches of all time:

Dananjaya Hettiarachchi’s, See Something .

Danajaya enters with a simple rose in his breast pocket, takes it out, gazes at it nostalgically, smells it and then begins to speak.

This same prop appears again right at the end of his speech to end his talk with a flourish.

There are many different props you can use.

JJ Abrams used a Mystery Box to absorb the audience’s attention and used the box as a metaphor for his entire career.

If you think the prop opener is just for TED Talks and Toastmasters Final Speeches, remember that most company product launch centre around one or more props.

Steve Jobs revealed his new products in ever-innovative ways.

Still, while the last two speeches I’ve mentioned opened with physical items, most of Jobs’s presentations built intrigue through the sight of the product.

So remember, you can use an object, or tease your audience with the absence of a prop, but make that prop integral to your talk.

You don’t always have to use a prop, of course. 

A more minimalist approach to opening your speech uses the best audience reaction a speaker can receive: laughter.

The Funny Opener

Using laughter to win over your audience is the golden ticket to immediate rapport with your audience.

Jack Schafer, PhD at Psychology Today, said that People Will Like You If You Make Them Laugh , which seems obvious, but at least you know we have scientists on the case. 

He also mentions that constructing humour requires and projects a high level of intelligence .

Of course, laughter is subjective, but it is also infectious, and if you get enough members of your audience to titter, it will spread across the whole group.

If you want to see just how quickly you can win an audience over with humour, take a look at Ken Robinson’s subtle but delightful ability to raise a chuckle in his speech Do Schools Kill Creativity? 

Ken’s ability to speak conversationally to an audience of thousands is genuinely remarkable.

If you break down his humour, it is easy to see how you could include similar content in your presentations. 

Whether you can pull it off as well as Ken is another story.

Not everyone feels like they can be a comedian, though; I get that. 

Well, that’s alright because there are other ways to open your talk that play on other strong emotions.

You can inspire your audience too.

The Inspirational Opener

One of my favourite ways to help beginner speakers to open their presentation is with a quote.

A quote acts like a story in that it sets the tone and theme of your speech, but it takes much less effort and even less skill.

An effective quote is usually only one line long and supported by the credibility of the original author who uttered those words.

Watch the way Clint Smith opens his TED Talk  The Danger of Silence .

Using Martin Luther King’s voice to start his speech gives Clint what psychologists call the transference effect .

Just by citing someone else, especially someone admired and famous, you redirect the emotions an audience have towards that person onto yourself.

One caveat to using quotes, though:

Fact check them . I cringe whenever I see someone incorrectly quoting someone.

Have you ever heard the quote by Albert Einstein:

“Insanity is doing the same thing over and over, and expecting different results”?

A great quote, isn’t it?

But Albert Einstein never said those words .

A quick check on Reuters will help you add more credibility to your inspirational opener.

Finally, try to use a quote few people have ever heard. Inspiring words have been filling the archives of history for millennia, so seek out something that has been left dusty on the shelf rather than the same recycled iterations.

Next, let’s look at a type of bold speech opener that take real hutzpah to land well.

The Perspective Shift Opener

A powerful speech opener that will take confidence is the perspective shift opener.

This opener will lead the audience in one direction before changing direction and setting a new pace for the speech.

Cameron Russel does a fantastic job of controlling the frame in her TED Talk Looks aren’t everything. Believe me; I’m a model.

Russel takes to the stage dressed in a skimpy dress and begins to tell the audience about her career, but then does a rapid wardrobe change on stage in front of the entire audience. 

This change of dress sets a new tone, feel, and direction for the speech.

If you can change the audience’s perspective or frame of reality, you are in the driving seat.

One of the best things you can hope for as a speaker is moving hearts and changing minds. 

If you aren’t a confident speaker, start small.

Vanessa Van Edwards suggests never mentioning how nervous you are. 

It’s distracting and makes the audience pick up on all the subtle nervous energy and cues you give off. Control the frame instead and act cool and confident: they will buy into it.

Another great way to hold frame control over an audience is by using the power of silence .

The Silence Opener

Silence is a valuable commodity in today’s noisy and distracting digital world.

Creating silence at the beginning of your talk can profoundly affect your audience and their focus.

Did you ever have a teacher at school who used silence effectively?

When my English classmates were noisy, our teacher Mr Rylance would hold up his hand in silence. 

Slowly we would settle down and focus on his raised hand. 

A few would giggle, but that would peter out until we all wrapt in a hypnotic stillness.

If you want to see an example of how to use silence, then look at Neal Glitterman’s speech The Power of Silence .

You can see how much gravity silence can have , especially as a speech opener.

The final killer opener I want to introduce you to is the big promise opener.

The Big Promise Opener

I believe that all speeches and presentations should contain a big promise as it tells your audience why they should keep on listening.

Ideally, your big promise will be your speech title or phrase that pays which is a recurring foundational phrase you will use throughout your presentation.

A big promise is your way of making a deal with the audience : you listen to me, and you’ll get something in return.

Creating a big promise at the beginning of your speech is like adding a teaser trailer to the beginning of a TV show. It suggests a reason you should stick around.

When Arthur Benjamin introduces his talk Faster than a calculator by announcing:

 “I am a human calculator!”

You know that proof is on the way.

Remember the essential rule of the Big Promise Opener: make it big and keep your promise.

WOW your audience with these killer speech openers.

I hope you feel that I kept my promise of sharing nine killer speech openers to start a presentation.

Did you notice any other speech openers at the beginning of this article?

Don’t forget; these openers can be mixed and matched.

You can include a number of these speech openers in the same presentation to create more impact.

Let me know which of these killer openers was your favourite, and let me know if you have any more you’d like to share.

– Danny Riley

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How to Write a Catchy Hook: Examples & Techniques

Do you know how to make your essay stand out? One of the easiest ways is to start your introduction with a catchy hook.

A hook is a phrase or a sentence that helps to grab the reader’s attention. After reading this article by Custom-Writing.org , you will be able to come up with perfect hooks for any essay, speech, or research paper. Here you will find:

• types of hooks;
• a step-by-step writing guide;
• catchy hook examples that you can use for inspiration.

🪝 Hook Definition

• 📚 Types of Hooks
• ✍️ Writing Techniques
• 🔍 References

A hook in writing is a catchy opening sentence that makes the reader want to keep reading. It is also called an attention-getter or a lead .

In essays, a hook is usually found in the first sentence of the introduction. A good lead makes the readers impressed from the get-go, which raises your chance of getting a good grade.

“Hook the Reader”: What Does It Mean?

Hundreds of different essays cover the same topic. So why should the professor prefer your paper over others? It’s because you’ve made them curious from the very beginning.

It’s similar to fishing: you need to use a hook if you want to catch fish. You can also compare a text to music in terms of catchiness. When a song has a great hook, it grabs your attention, and you keep listening to it.

What Makes a Good Hook

Sure, you want your attention-getter to be catchy, but how can you tell if it’s good enough? To help you with this task, we have prepared a checklist:

Hook and Thesis: Difference

A hook is a vital part of an introduction. Although some people may confuse it with a thesis statement, these are two different things:

• A hook gets the reader’s attention.
• A thesis statement presents the text’s central idea.

When you have both the hook and the thesis statement, you need to link them together. The sentence that connects them is called a transition .

📚 Types of Hooks for Essays

When it comes to hooks, there are many options you can choose from. Keep reading and learn about different types of attention-getters.

Using Questions in Essays as Hooks

Do you know how to put a question in an essay? In fact, it can make a very effective hook. When you see an interesting question, you want to find out the answer. And this is exactly what we need to grab attention.

There are two types of questions you can use for the hook:

• Open-ended questions. You want to make the readers think about it. When the question has a simple yes-or-no answer, the interest fades very quickly. In contrast, when the question requires thinking, the readers become way more interested.

What is the difference between a child and an adult?

• Rhetorical questions. Such questions either have obvious answers or don’t require any at all. They make people think creatively. However, they are not suitable for academic writing, where you’re supposed to provide answers to all the questions you’ve asked.

Is there a remedy for widespread poverty and hunger?

When choosing a question, make sure to connect it to the topic of your essay.

Using a Quote as a Hook

Starting a paper with a quote is a fantastic way to hook a reader. It’s especially suitable for literature essays. For example, the quote “If love be blind, love cannot hit the mark” can be a perfect hook for Romeo and Juliet essay.

Sometimes it’s hard to find a suitable quote. But once you do that, your introduction starts to sound exciting and credible. Just make sure to take quotations from reliable sources.

Now, let’s see how to use quotations as hooks:

• Find a quote connected with your topic. You already know that the attention-getter should lead the reader to the essay’s theme. So make sure that that the quote is related to the topic.
• Use the correct format. Remember that each writing style requires different formatting of quotes. Check out the article by Columbia College to learn more about introducing quotations properly .
• Explain the quote’s significance. Sometimes, the connection between the quote and the topic might be unclear. If that’s the case, make sure to explain it to the readers.

Narrative Hook: Definition & Example

The narrative hook is a device that authors use to engage people to read their stories. Essentially, this technique aims to show why the story is worth reading. It’s usually found in literature, but it also can be used for creative writing.

Here is how to make people want to read your narrative essay:

• Make the readers intrigued. Try starting with a sentence that instantly provokes curiosity. This way, you’ll make the reader want to know what happens at the end.
• Make the readers visualize. Using vivid descriptions will immerse the readers in your story. It will help them feel connected to it, and they will be interested in what happens next.

I knew that what I did was a big mistake from the very beginning.

Anecdote Hook Examples

In anecdotes, you tell people about your experiences connected with a particular topic. Usually, such stories are taken from personal life. Compared to other types of hooks, anecdote hooks may be slightly longer.

Anecdote hooks are pretty similar to narrative ones. Both are used to make people feel connected to the story. Keep in mind that none of these 2 types are used in academic essays; however, they are perfect for creative writing.

The key to the success of using this kind of hook is to make the story universally relatable. It doesn’t have to be just about you. Try to formulate it in such a way that the majority of people would be able to understand it.

Below you can see a story hook example:

When I moved to another country, I have experienced a considerable culture shock. Have you ever felt complete helplessness? This is how I felt for a long time.

Hooks for Informational Writing

Informational writing is used to explain or to inform the reader about something. It includes articles, reports, and biographies. When it comes to hooks for informational writing, there are two options you can choose from:

• Interesting facts. Before you start elaborating on your topic, present the reader with a simple yet surprising fact. It will surely grab their attention and spark their interest. While researching your topic, you are likely to come across various interesting facts. So, why not try using one of them?

The lowest temperature recorded on Earth was -144 degrees Fahrenheit.

• Statistics . People tend to trust numbers. Providing accurate statistics will make a perfect hook because it instantly makes your essay more trustworthy. While doing your research, pay attention to the statistics that surprise you the most.

Research shows that a third of Americans don’t get enough sleep.

Personal Statement Hooks & College Essay Hooks

A personal statement is an essay that answers the question of who you are. It helps to demonstrate your personality and skills. That’s why it’s one of the tasks college committees require from the applicants.

There are likely hundreds of people eager to study at the same university as you. So, the committee would go through everyone’s personal statements and decide who gets accepted. That is why you need to make it outstanding from the very first line.

• For a college essay , the most suitable attention grabber is a descriptive hook. It helps the readers feel as though they are personally observing what is happening. It’s best to provide them with as many details as possible.

At school, I didn’t have lazy days. Whether it was too hot or freezing cold outside, I had to go somewhere and do something.

• As for personal statements , you can use quotes, questions, and narrative hooks.

Hooks for Research Papers

When it comes to research papers, a hook is an essential part of the introduction. You can use facts, statistics, or quotes connected with the topic to grab the reader’s attention. You can even start with a joke or an anecdote, but first, you need to make sure it is appropriate.

There is one thing that’s better to avoid at the beginning of research papers. Don’t start with telling people what your research is about because:

• They already know it from the title.
• Your paper may sound monotonous from the very beginning.

Your task is to make the readers interested first and then tell them what they can expect from the text.

Approximately 85% of people in the U.S. drink at least 1 cup of coffee every day.

Good Hooks for Speeches with Examples

Hooks are essential not only in writing but also during speeches and presentations. Imagine having an audience where everyone is either talking or thinking about something unrelated. The beginning of your speech should catch their attention straight away. Otherwise, they might get bored and stop listening to you.

In this case, try to be as creative as possible with the speech hooks. Say something that will surprise your listeners. It’s good to start with anything they didn’t expect or know before.

Is there a bright future for our society in the age of consumerism?

Presentations work the same way. You provide people with information, but unlike speeches, here you can also use visuals. Hooks that are suitable for speeches are also acceptable for presentations. Moreover, you can use a picture or a video with your attention-getter. It’s helpful because people tend to like visual aids.

✍️ How to Write a Catchy Hook: Techniques

Now that you know about hooks for different types of essays, let’s find out how to write them. Follow these 3 steps to come up with a perfect attention-getter.

STEP #1. Brainstorm.

Before you start writing, do the following:

• Analyze the  topic  and the  type of essay  that you’re working on.  
• Think of the  most exciting things  that you have learned while researching. 
• Write down  a few ideas that are suitable for the hook. 

STEP #2. Think of your audience.

It’s a crucial part. Students and professors may not always agree on what’s interesting or funny. At this point, you can cross out the options that are not good enough for your audience.

STEP #3. Combine the hook, the transition sentence, and the thesis statement.

Try to put everything together and see if it sounds coherent. Here you can see which of your hook ideas fits the best.

5,1 % of adults in the USA are engaged in heavy drinking. The number is relatively high, considering possible consequences. Regular consumption of alcohol can cause heart disease, weight gain, and high blood pressure.

We hope you have found this article helpful. If you did, don’t forget to share it with your friends. Thank you for reading, and good luck with your essays!

Further reading:

• How to Write a Good Introduction: Examples & Tips [2024 Upd.]
• Effective Academic Writing: Resources & Rules
• 35 Effective Writing Strategies for College Level
• College Essay Writing 101—the Comprehensive Guide [2024]
• A Complete Guide to Essay Writing—Make it Simple

❓ Hook Writing FAQs

When you are providing a hook for readers in an essay, you are catching their attention. If the readers are interested from the very beginning, they want to continue reading to find out more. Hooks are also used in speeches and presentations.

Typically, hooks are one or two sentences, although there can be exceptions. If you are using a story as a hook, keep in mind that it can be a few sentences long. Presenting the visuals alongside your hook will also take some time.

Both the hook and thesis statement can be found in the introduction part. The former catches the attention, and the latter provides the main idea of the essay. The hook and the thesis statement should be connected by a transition sentence.

There are some simple steps you can follow to create a great hook:

1. Decide on what you want to write about. 2. Think about your audience. 3. Write the outline of the essay. 4. Choose the most suitable way to formulate the hook.

🔍 References:

• How to Write a Hook Masterfully: Grammarly
• Guide to Writing Introductions and Conclusions: Gallaudet University
• How to Write a Hook: East Stroudsburg University
• How to Engage the Reader in a Story Opening: BBC
• The Personal Touch: Using Anecdotes to Hook a Reader: Chronicle
• Writing an Introductory Paragraph: Arkansas State University
• How to Write the Hook of an Essay: ThoughtCo
• Speeches: University of North Carolina at Chapel Hill
• Speech Introductions: University of Nevada
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12 Pretty Good Hooks for Your Next Presentation

  “the next three minutes will determine whether you succeed or fail on your next presentation.”.

Every presentation has three main parts – the beginning, the middle, and the end.  And among these, the beginning is easily the most important. 

You have about 30 seconds to get the audience interested in what you have to say.  If that doesn’t happen, anything else you do afterwards will soon be forgotten.

To do that it helps to have a “hook” to grab their attention.  Here are 12 tried and true ways to hook your audience and get your presentation off on the right foot.

Why You Need to be Captain Hook

At the beginning of every presentation, there are two main things going on.

• You are trying to introduce your topic and convince people why they need to hear it.
• Your audience is trying to decide whether this will be worth their time.

A good hook is one that quickly gets everyone oriented and engaged, introduces your topic, and makes them willing to listen to more of what you have to say.

A good hook orients, engages, and makes the audience interested in hearing more. Click To Tweet

There are lots of effective ways to do this.  The main thing is to do something interesting.

Trying to hook an audience? The main thing is: Be Interesting! Click To Tweet

It’s hard to think of a quicker way to shut down the audience than to begin by mumbling,

“Hello, my name is Bob Smith, and for the next 45 minutes I’m going to be talking about the importance of socks.”

I don’t know why Bob’s talking about socks, and I don’t know why I should listen. I’m already lacing up my track shoes and getting ready to sprint for the door.

So if it falls to you to give the next presentation on the importance of socks (or any other topic), here are 12 ways you can use to engage the audience from the very beginning.  I’ll continue with the sock example to help out poor Bob.

Note:  If you would like a one-page condensed version of these 12 hooks, plus presentation tips to help them work for you, hit this button:

12 Pretty Good Hooks About Socks

1.  Make an Outrageous or Provocative Claim .   It’s the same way I started this post.  Hopefully it caught your attention and made you want to read more.  The same goes for presentations.  Be bold, original, challenge common beliefs, then back up your claim.

“Socks are more important than food.”   That’s what a man named Kiwi said recently.  Kiwi was a homeless man living on the streets of Toronto, Canada.  He said that he knew of many pantries and shelters where he could get food, but there was no way he could walk the streets of his city without socks.  Socks meant everything to this man and many like him.  And if you think about it, socks are very important to all of us…

(Got this quote from The Joy of Sox ,  a charitable organization that donates socks to the homeless.)

2.  Tell a Joke.   This is a classic technique that can work well as a way to relax and make the audience receptive.  It’s a good idea to try the joke out on some friends first, to make sure they think it’s funny too.  Keep it clean, and be ready to move on if you don’t get the laughter you thought you would.

On the first day of summer camp, the director informed all the little campers that he expected them to put on a fresh pair of socks every day. Two weeks later, Johnny failed to appear at the morning flag raising. The director found him still in his cot. 

“Why aren’t you lined up with the other boys?” He asked.

“I can’t get my shoes on over fourteen pairs of socks!”

  Clearly the boy knew that it was important to have his socks, but didn’t understand why or how the socks were important…

This site at ajokeaday  is clean and has a long list of joke categories and a pretty good search function to help you find just the right joke to get started.

3.  Tell a Story.   Stories remind your audience that you are human, make you relatable, and take down protective barriers people will erect when they think people will be talking at them.  Start immediately with the story.  You can back up and introduce yourself later.

  “ Change your socks ” the instructor ordered.  We had just forded a river in the middle of the night and our feet were soaking wet.  We were carrying three pairs of socks on this mission.  The first was already dirty, and now the second was soaked.  But we didn’t want to change our socks.  Because in two miles we were supposed to cross another river and we would get wet again.  But the instructor didn’t want to hear that.  He wanted to make sure we knew he was in charge.  Presenting him with the facts only appeared like a challenge to his authority, so he simply said slowly and more deliberately, “ Change.  Your.  Socks .” 

So we changed into our last dry socks by moonlight, he checked every one of us, then we marched on.  And we crossed that next river and got wet.  Our feet were soaked and sore for the next two days.  For a while, it was all I could think about – the foolish order to change our socks. It was the maddest I had ever been.  Because when it comes right down to it, the simplest things are the most important in life.  The trust of a loved one; food; and dry socks.  Most of us take socks for granted…

The best stories are personal ones from your own experience, but you can also find good ones on the internet.   This page at businessballs.com indexes their stories by title and topic.

4.  Show a Video .  Let someone else break the ice for you with a video.  It’s an unexpected way to begin, so people will be instantly interested, plus people just like to watch video.  Keep it brief and related to the topic in some way.  It can be a great way to show the audience what you are talking about, not just trying to describe it.  Absolutely double check and rehearse to make sure the video works wherever you will be presenting, and be prepared to react if it fails anyway.

  So, who knew you could make a smart phone holder out of an old sock?  Well in fact there are lots of good uses for socks, and some actually involve putting your feet into them.  Socks are one of the most underrated items of clothing…

5.  Ask a Couple Questions.   Some people will want to answer, but even if they don’t do it out loud, they will be considering the answer in their minds, so they will be engaged.  Asking several questions in a row will stretch the audience’s mind further while also serving as an introduction to your topic.  Be sure to pause after each question for best effect.

What do you think is the most important piece of clothing you own?  What makes it important?  Is it the protection it provides? How often you wear it?  The warmth it offers?  The way it makes you look?  How it makes you feel?  For me, there is nothing more important that having on a nice clean pair of dry socks…

6.  Show a Picture .  This can be a variation of the story method.  Share a picture of a person and talk about him, or of a place and why it is important, or of something else related to your subject.  People will look at the picture instead of you, so it takes a little pressure off.  And the picture itself serves to introduce your topic.  Half the job is done before you even open your mouth.

7.  Ask a Rhetorical Question .  It’s a question that can’t necessarily be answered, but it gets people thinking, and helps you point them in the direction you want to go.

Are socks what truly define us as human beings?  Are socks what differentiate us from all the other forms of life on the planet?  After all, nobody else on earth is wearing them except us.  Can they be that important?  These are clearly questions for the ages, and well worth our consideration…

8.  Set an Expectation .  Not only is it a good idea to let people know what you will be talking about, you will engage their attention much better if you give them something interesting to look forward to.

By the end of this presentation, not only will you know how important socks are in our lives, you will have ten fun facts about socks that you probably didn’t know, and four new sock jokes that you can use to amaze and amuse your friends.

9.  Show Them an Object.   Bring something with you that you can hold up and talk about.  This is a good way to quickly capture the attention of the audience and introduce your topic at the same time.

10.  Reference an Historical Event .  If the day, week, month, or year is unique in any way that you can relate to your topic, that can be another way to make the topic seem more real or relevant.

Did you know that it was only 135 years ago, on a day very like today, that John Nelson, a Swedish immigrant to the United States, patented the sock-knitting machine?  And that one invention was enough to not only change the history of footwear, but lead to the development of a child’s toy as well.  Socks have had a huge impact on us…

At this New York Times link , you can see what happened today in history, or pick any other date and see what was going on.

11.  Use a Quote .  Find a quote from someone recognizable, then think about how you can tie it into your presentation, or turn it on its head.

Over at Brainyquote.com you can find lots to choose from and can even search by topic.  Another good source is Wisdomquotes for lots of good quotes by topic or author.

A variation on this idea would be to make the quote your first slide – nothing but the quote in giant words; possibly with a picture of the person who said it.

12.  Ask, “What if…?” or “Imagine…”  Ask them about something that changes their perspective, like what if you could fly, read minds, be debt-free, go backward or forward in time.  You can adapt this to nearly any presentation and it will immediately cause your audience to engage their minds.  Ask the question, pause, ask it again for best effect.

Imagine a world without socks. (pause)  Imagine… a world without socks.  What would it be like?  What would change?  How would your life be different? (pause)   When you think about it, socks are critically important….

These are just 12 possible ways to hook your audience, and there are infinite variations on these ideas.  You can even combine them – tell a funny story while showing a picture or turning a quote on its head.  The keys are to keep it interesting, original, and fairly brief.  Remember, you only have about 30 seconds before they decide whether or not they want to keep listening.  Use that time well, and you will be on your way to making a memorable presentation.

If I was able to help Bob get you even the least bit interested in something as mundane as socks, think of what you can do with a far more interesting topic!

With that, since we’re on a sock “thing” today, I’ll leave you with an ode to socks I came across by Chilean poet and diplomat Pablo Neruda .  Maybe if I had quoted this to my instructor so long ago, he’d have let me save my last pair of dry socks for after the final river crossing…

Ode to my Socks

Mara Mori brought me a pair of socks which she knitted herself with her sheepherder’s hands, two socks as soft as rabbits. I slipped my feet into them as if they were two cases knitted with threads of twilight and goatskin, Violent socks, my feet were two fish made of wool, two long sharks sea blue, shot through by one golden thread, two immense blackbirds, two cannons, my feet were honored in this way by these heavenly socks. They were so handsome for the first time my feet seemed to me unacceptable like two decrepit firemen, firemen unworthy of that woven fire, of those glowing socks.

Nevertheless, I resisted the sharp temptation to save them somewhere as schoolboys keep fireflies, as learned men collect sacred texts, I resisted the mad impulse to put them in a golden cage and each day give them birdseed and pieces of pink melon. Like explorers in the jungle who hand over the very rare green deer to the spit and eat it with remorse, I stretched out my feet and pulled on the magnificent socks and then my shoes.

The moral of my ode is this: beauty is twice beauty and what is good is doubly good when it is a matter of two socks made of wool in winter.

Wool socks in winter – amen to that!

Egyptian Socks photo; no changes made – https://commons.wikimedia.org/wiki/File:Early_socks.jpg

Sock joke – source:  http://www.jokebuddha.com/Socks/recent/4#ixzz3fJpmAwQ7

The Joy of Sox charitable organization donates socks to the homeless http://www.pointsoflight.org/blog/2014/06/04/when-socks-are-more-important-food%E2%80%99

Sock Monkey photo; no changes made –  https://www.flickr.com/photos/poplinre/2153204704/ –

Ken served for 26 years in the Infantry, retiring as a Colonel.  From leading patrols in the Korean DMZ, to parachuting into the jungles of Panama, to commanding a remote outpost on the Iran-Iraq border, he has learned a lot about leadership, and has a passion for sharing that knowledge with others.  Look for his weekly posts, check out his online courses , subscribe below, or simply connect , he loves to talk about this stuff.

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Speech Starting Lines

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Speech starting lines are the initial sentences or opening statements in a speech. They serve to capture the audience’s attention, set the tone for the speech, and introduce the topic or purpose of the address. Effective speech starting lines are engaging, clear, and relevant to the audience, helping to establish a connection and interest right from the beginning.

What is Speech Starting Lines?

Speech starting lines are the initial phrases or sentences used to begin a speech. These opening remarks are crucial as they aim to grab the audience’s attention, introduce the subject matter, and set the stage for the rest of the presentation. Effective speech starting lines engage the audience, clearly present the topic, and establish the desired tone and context for the speech.

Speech Starting Lines Examples

Introduction and Greeting “Good evening, everyone. Thank you all for being here tonight.”   Acknowledgment “It’s an honor to stand before you on this special occasion.”   Introduction “For those who might not know me, I’m John Smith, a member of this wonderful community for the past 10 years.”   Hook “Let me start with a quick story. When I first joined this organization, I had no idea the profound impact it would have on my life.”   Preview “Tonight, I want to share with you some of the lessons I’ve learned and the incredible experiences I’ve had along the way.”

30 Best Speech Starting Lines

• Opening with a Quote : “As Nelson Mandela once said, ‘Education is the most powerful weapon which you can use to change the world.'”
• Personal Anecdote : “When I first walked through the doors of this school, I never imagined how much I would learn and grow.”
• Asking a Question : “Have you ever wondered what it takes to achieve greatness?”
• Start with a Fact : “Did you know that every successful person started with a dream?”
• Engage with the Audience : “Raise your hand if you have ever faced a challenge that seemed impossible to overcome.”
• Imagine Scenario : “Imagine a world where every student feels empowered and motivated.”
• Highlight the Importance : “Education is not just about learning facts; it’s about gaining the skills to navigate life.”
• Personal Achievement : “One of my proudest moments as a student was when I…”
• Historical Reference : “In the words of Martin Luther King Jr., ‘The function of education is to teach one to think intensively and to think critically.'”
• Start with a Challenge : “We all face difficulties and obstacles, but it’s how we respond that defines us.”
• Use a Statistic : “According to recent studies, students who set clear goals are 50% more likely to achieve success.”
• Quote from a Famous Person : “Albert Einstein once said, ‘The only source of knowledge is experience.'”
• A Surprising Fact : “Did you know that more than 60% of the world’s population is under the age of 25?”
• An Interesting Anecdote : “I once heard a story about a student who turned a small idea into a global movement.”
• Open with a Joke : “They say school is like a lollipop. It seems fun at first, but then it gets sticky and complicated.”
• A Thought-Provoking Statement : “The future belongs to those who believe in the beauty of their dreams.”
• A Call to Action : “Today, I want to challenge you all to think bigger and dream bolder.”
• An Inspirational Quote : “Walt Disney once said, ‘All our dreams can come true, if we have the courage to pursue them.'”
• Start with a Mystery : “There’s something all great achievers have in common, and today, we’re going to discover what that is.”
• A Relatable Story : “We’ve all had those days when nothing seems to go right. But have you ever had one that turned into something amazing?”
• A Personal Experience : “When I first started this journey, I had no idea where it would lead me.”
• An Inspiring Statement : “Great things never come from comfort zones.”
• A Powerful Image : “Picture yourself standing at the top of a mountain, looking at the vast horizon ahead.”
• Use of Rhetorical Questions : “What if we could change the world? What if every small action we take makes a big difference?”
• A Touching Story : “I recently heard about a student who changed his community through a simple act of kindness.”
• A Surprising Statement : “You have the power to change the world, starting right here, right now.”
• A Provocative Question : “What would you do if you knew you couldn’t fail?”
• A Vision of the Future : “Imagine the impact we can make if we all work together towards a common goal.”
• An Emotional Hook : “There are moments in life that define who we are, and today, I want to talk about one such moment.”
• An Engaging Fact : “Studies show that students who are actively engaged in their learning are more likely to succeed.”

How to Write Speech Starting Lines

1. use a quote.

Begin with a relevant quote.

Example: “Maya Angelou once said, ‘People will never forget how you made them feel.’ Let’s discuss the importance of empathy.”

2. Tell a Story

Start with a brief personal anecdote.

Example: “At ten, I got lost in a city. A stranger helped me, teaching me the value of kindness.”

3. Ask a Question

Pose a thought-provoking question.

Example: “Have you ever wondered what it takes to make a difference? Let’s explore impactful community service.”

4. Start with a Fact or Statistic

Open with an interesting fact.

Example: “Did you know nearly 70% of employees feel disengaged at work? Let’s discuss creating fulfilling workplaces.”

5. Make a Bold Statement

Grab attention with a strong statement.

Example: “Change is inevitable, but growth is optional. Let’s talk about choosing growth.”

6. Use Humor

Lighten the mood with humor.

Example: “Oscar Wilde said, ‘I have nothing to declare except my genius.’ Now, let’s discuss effective communication.”

7. Create a Vivid Image

Paint a picture with words.

Example: “Imagine standing on a cliff, the ocean before you. This leap of faith is what we’ll discuss today.”

Tips to Deliver Speech Starting Lines

1. Be Confident : Project confidence with your voice and body language.

2. Use Pauses : Pause after your opening line to let it sink in.

3. Engage the Audience : Interact with your audience through questions or direct eye contact.

4. Show Enthusiasm : Express genuine enthusiasm about your topic.

5. Be Natural : Speak in a conversational tone as if talking to a friend.

6. Practice : Rehearse your opening lines multiple times.

7. Breathe : Take a deep breath before you start to calm your nerves.

What is a good way to start a speech?

Start with a powerful quote, a surprising fact, or a personal anecdote to grab the audience’s attention and set the tone.

Why is the opening line of a speech important?

The opening line sets the tone, engages the audience, and establishes your credibility, making it crucial for a successful speech.

How can humor be used in a speech opening?

Use a relevant joke or a light-hearted comment to break the ice and create a relaxed atmosphere.

What role does a question play in starting a speech?

Starting with a question engages the audience and encourages them to think, making them more receptive to your message.

How does a personal story enhance a speech’s opening?

A personal story makes your speech relatable, builds a connection with the audience, and captures their interest.

Can starting with a quote be effective?

Yes, a well-chosen quote can provide insight, provoke thought, and set the stage for your topic.

How do you start a speech with a fact or statistic?

Present a surprising or relevant fact or statistic to grab attention and highlight the importance of your topic.

What is an engaging way to start a persuasive speech?

Start with a compelling fact, a provocative question, or a powerful statement to immediately engage and persuade your audience.

How can you use suspense in your speech opening?

Create suspense by hinting at a story or fact that you’ll reveal later, keeping the audience intrigued and attentive.

What is a strong way to start a motivational speech?

Begin with a personal success story or an inspiring quote to energize and motivate your audience.

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Alex Jones’ personal assets to be sold to pay…

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Alex jones’ personal assets to be sold to pay $1.5b sandy hook debt. company bankruptcy is dismissed.

FILE – Conspiracy theorist Alex Jones takes the witness stand to testify at the Sandy Hook defamation damages trial at Connecticut Superior Court in Waterbury, Conn., Sept. 22, 2022. Jones appears to be on the brink of losing the Infowars media platform he turned into a multimillion-dollar moneymaker, as a bankruptcy judge is set to rule Friday, June 14, 2024, whether to liquidate his assets to help pay the $1.5 billion he owes for his false claims that the Sandy Hook Elementary School shooting was a hoax. (Tyler Sizemore/Hearst Connecticut Media via AP, Pool, File)

Bill Sherlach, husband of Mary, one of the Sandy Hook School shooting victims, speaks to the media after jurors returned a $965 million dollar judgement in the defamation trial against Alex Jones, in Waterbury, Conn., Oct. 12, 2022. Jones appears to be on the brink of losing the Infowars media platform that he turned into a multimillion-dollar moneymaker, as a bankruptcy judge is set to rule, Friday, June 14, 2024, whether to liquidate his assets to help pay the $1.5 billion he owes for his false claims that the Sandy Hook Elementary School shooting was a hoax. (AP Photo/Bryan Woolston)

FILE – Parents leave a staging area after being reunited with their children following a shooting at the Sandy Hook Elementary School in Newtown, Conn., where authorities say a gunman opened fire, Dec. 14, 2012. Right-wing conspiracy theorist Alex Jones appears on the brink of losing the Infowars media platform that he turned into a multimillion-dollar moneymaker, as a bankruptcy judge is set to rule, Friday, June 14, 2024, whether to liquidate his assets to help pay the $1.5 billion he owes for his false claims that the Sandy Hook Elementary School shooting was a hoax. (AP Photo/Jessica Hill, File)

HOUSTON (AP) — A federal judge on Friday ordered the liquidation of conspiracy theorist Alex Jones ′ personal assets but dismissed his company’s separate bankruptcy case, leaving the immediate future of his Infowars media platform uncertain as he owes $1.5 billion for his false claims that the Sandy Hook Elementary School shooting was a hoax.

Judge Christopher Lopez approved converting Jones’ proposed personal bankruptcy reorganization to a liquidation. But Lopez threw out the case of his company, Austin, Texas-based Free Speech Systems, after failed attempts by Jones to reach an agreement with Sandy Hook families on his proposals to reorganize and keep operating the company while paying them millions of dollars.

It wasn’t immediately clear what will happen in the coming weeks to Free Speech Systems, Infowars’ parent company, whic Jones built into a multimillion-dollar moneymaker over the past 25 years by selling dietary supplements and other products. But both Jones and lawyers for the Sandy Hook families said they expect Infowars to cease operating at some point because of the huge debt.

A trustee appointed Friday in Jones’ personal bankruptcy case to oversee the liquidation now has control over his assets, including Infowars, according to lawyers for Sandy Hook families.

Dismissal of Free Speech Systems’ case means the families can now move immediately to collect on the $1.5 billion in state courts in Texas and Connecticut where they won defamation lawsuits against Jones and the company. It’s possible Infowars will continuing operating during the collection efforts, which could include selling off the company’s assets.

Jones, who smiled as the judge dismissed the company’s case, called in to Infowars after the court hearing and predicted more battles in the state courts. “The bizarre political attempts to hijack the operation have failed,” he said, and added that he would find another way to broadcast his shows if he loses Infowars.

Outside the courthouse, he railed about the families not accepting his reorganization proposals and alleged that they were being used by political groups in a conspiracy to silence him. He said he would try to maximize revenues at Infowars to make money for creditors and then wind down the business in a way that takes care of its 44 employees.

“This is about taking me off the air,” Jones said. “Understand that what you’ve seen in the corporate media about me, or what I said about Sandy Hook or any of this, has no bearing on reality.”

Chris Mattei, a lawyer for the Sandy Hook families, called Infowars “soon-to-be defunct” as his clients move to collect on the debt in state courts. He said the families will also pursue Jones’ future earnings.

“Today is a good day,” Mattei said in a text message after the hearing. “Alex Jones has lost ownership of Infowars, the corrupt business he has used for years to attack the Connecticut families and so many others. … Alex Jones is neither a martyr nor a victim. He is the perpetrator of the worst defamation in American history.”

Lopez had been asked to either convert Free Speech Systems’ bankruptcy reorganization to a liquidation or dismiss the case. He said his sole focus was what would be best for the company and its creditors. He also said Free Speech Systems’ case appeared to be one of the longest running of its kind in the country, and it was approaching a deadline to resolve it.

“I was never asked today to make a decision to shut down a show or not. That was never going to happen today one way or another,” Lopez said. “This case is one of the more difficult cases I’ve had. When you look at it, I think creditors are better served in pursuing their state court rights.”

Many of Jones’ personal assets will be sold off, but his primary home in the Austin area and some other belongings are exempt from bankruptcy liquidation. He already has moved to sell his Texas ranch worth about $2.8 million, a gun collection and other assets to pay debts.

In the lead-up to Friday’s hearing, Jones had been telling his web viewers and radio listeners that Free Speech Systems was on the verge of being shut down because of the bankruptcy. He urged them to download videos from his online archive to preserve them and pointed them to a new website of his father’s company if they want to continue buying the dietary supplements he sells on his show.

Jones has about $9 million in personal assets, according to the most recent financial filings in court. Free Speech Systems has about $6 million in cash on hand and about $1.2 million worth of inventory, according to J. Patrick Magill, the chief restructuring officer appointed by the court to run the company during the bankruptcy.

During Friday’s hearing, lawyers for the Sandy Hook families repeated claims that Jones illegally diverted millions of dollars both before and during the bankruptcies, and questioned his sending his audience to his father’s website. The families have a pending lawsuit in Texas accusing Jones of illegally diverting money, which he denies, and said they will continue efforts to claw it back.

Jones and Free Speech Systems filed for bankruptcy protection in 2022, when relatives of many victims of the 2012 school shooting that killed 20 first graders and six educators in Newtown, Connecticut, won lawsuit judgments of more than $1.4 billion in Connecticut and $49 million in Texas .

The relatives said they were traumatized by Jones’ comments and his followers’ actions. They have testified about being harassed and threatened by Jones’ believers, some of whom confronted the grieving families in person saying the shooting never happened and their children never existed. One parent said someone threatened to dig up his dead son’s grave.

Jones is appealing the judgments in the state courts.

The families in the Connecticut lawsuit, including relatives of eight dead children and adults, had asked that Free Speech Systems’ bankruptcy case also be converted to a liquidation. But the parents in the Texas suit — whose child, 6-year-old Jesse Lewis, died — wanted the company’s case dismissed, saying it would speed up collection of Jones’ debt to them.

Lawyers for the company filed documents indicating it supported liquidation, but attorneys for Jones’ personal bankruptcy case wanted the judge to dismiss the company’s case.

Collins reported from Hartford, Connecticut.

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Conspiracy theorist Alex Jones agrees to liquidate assets to pay Sandy Hook families

Juliana Kim

Infowars founder Alex Jones speaks to the media outside Waterbury Superior Court during his trial in September 2022 in Waterbury, Conn. Joe Buglewicz/Getty Images hide caption

Alex Jones, who spread lies about the 2012 shooting at Sandy Hook Elementary that killed 26 first-graders and staffers, has dropped efforts to declare bankruptcy and agreed to liquidate his assets in order to finally start paying the nearly $1.5 billion in damages he owes the victims' families.

The relatives of the Sandy Hook victims won their defamation suits against Jones in 2021. But they have yet to see a penny since Jones and his media company filed for bankruptcy protection in 2022.

Alex Jones files for bankruptcy following $1 billion Sandy Hook verdicts

Chris Mattei, an attorney representing some of the Sandy Hook families, said Jones is on the "brink of justice" and the victims' relatives are determined to keep him accountable.

"The Connecticut families have fought for years to hold him responsible no matter the cost and at great personal peril. Their steadfast focus on meaningful accountability, and not just money, is what has now brought him to the brink of justice in the way that matters most," Mattei said in a statement.

That might change now that Jones requested to convert his bankruptcy into a liquidation. The request comes after the victims' families had asked a bankruptcy judge in Texas to liquidate Jones' media empire and Infowars parent company, Free Speech Systems.

10 years after Sandy Hook, a family finds bits of joy amid shards of pain

Liquidating will not be nearly enough to cover the amount owed to the families, but it will likely force Jones to forgo ownership of his alt-right outlet, Infowars, where he spewed false conspiracy theories for 25 years.

Jones lied on Infowars that the shooting in Newtown, Conn., which killed 20 first graders — 6- and 7-year-olds — and six teachers, never took place. In lawsuits filed against Jones, the victims' families said they were harassed and tormented by Jones' listeners as a result of his lies.

Since then, Jones testified in a Texas courtroom that he now understands it was irresponsible of him to say the Sandy Hook massacre was a hoax and that he now believes it was "100% real ."

Following the defamation suits, both Jones and Free Speech Systems filed for bankruptcy. In Jones' bankruptcy petition , he said he had between $1 million and $10 million in assets and between $1 billion and $10 billion in liabilities.

In 2023, Jones attempted to settle with the victims' families by offering a a minimum settlement of $5.5 million a year for 10 years, with more possible depending on Jones' income. The families filed a counterproposal, which requested liquidating nearly all of Jones' assets, including those related to his media company Infowars. The two sides were unable to reach an agreement.

Untangling Disinformation

How alex jones helped mainstream conspiracy theories into american life.

On Sunday, the victims' families filed an emergency motion in U.S. Bankruptcy Court in Houston, asking the court to liquidate Free Speech Systems. The bankruptcy judge is scheduled make a decision on June 14.

Over the weekend during a taping of Infowars, Jones got emotional — alternating between anger and despair — while discussing losing his show and company.

"I'm not trying to be dramatic here but it's been a hard fight," he said.

NPR's Tovia Smith contributed reporting.

Government's pursuit of a hate speech law could take it down another cul-de-sac

Analysis Government's pursuit of a hate speech law could take it down another cul-de-sac

Attorney-General Mark Dreyfus and his "shadow", Michaelia Cash, are both volatile characters. When they met this week to discuss the government's draft religious discrimination bill, an incendiary issue in the best of circumstances, sparks flew.

After a few minutes, Cash stormed out. The version from her side is that Dreyfus told her to "take a breath", leaned across the desk and raised his voice. The Dreyfus side says she was the aggressive one doing the shouting.

Whatever the truth of this unedifying "she said, he said" dispute, the more important point is that the religious discrimination legislation looks near-dead, albeit not yet cremated.

Anthony Albanese promised it at the election, for political purposes, but has since said the government will not proceed without Coalition support.

The Coalition hasn't given a definite yes or no, but is stringing out the issue for its own advantage. If Albanese wants to try a salvage operation, he'll need to undertake it himself, directly with Opposition Leader Peter Dutton. (The Greens have offered to deal themselves into the play, but that could be an even more difficult route for the government. Their support seldom comes cheap.)

From the government's point of view, there's little to be gained by attempting to breathe fresh life into this legislation. At next year's election, the prime minister can tell the faith communities "well, I tried, but the Coalition wouldn't agree".

Meanwhile, the government is embarking on another, equally fraught, legislative journey – trying to turn Albanese's promise of action against "hate speech" into law.

Albanese said in February he'd asked Dreyfus "to develop proposals to strengthen laws against hate speech, which we will be doing".

The proposed law would cover speech that incites hatred in relation to sex, sexuality, gender, race, and religion. The government claims it would strengthen existing Commonwealth laws. We already have provisions that prohibit urging violence against groups and members of groups – in section 80.2A and 80.2B of the Criminal Code. New offences would be created.

The government expects its legislation to be ready for introduction in August.

The opposition says it will wait for the details before it declares its position. However, Dutton – who a few months ago said the government should investigate whether stronger laws were needed – was cautious about the issue at this week's Coalition parties meeting. There would be resistance to the move within the opposition.

There are several threshold questions about the pursuit of federal hate speech legislation. Is it necessary? Is it desirable? How practical is it? Is it worth the potentially divisive debate it will bring?

A driver behind the legislation is the desire to send signals (of both support and warning) in the present fractured domestic climate, after the Israel-Hamas war has fuelled anti-Semitism (which was already rising in Australia before the conflict) and Islamophobia.

Although there have been calls for new anti-hate speech legislation from Jewish and Muslim communities for several years, the widening of social divisions in the wake of this war has given impetus to these calls.

On the other hand, there is not a legal vacuum – there are existing state criminal laws that could be used against, for example, hate preaching, although they haven't been invoked. The NSW Law Reform Commission, under former NSW Chief Justice Tom Bathurst, is currently inquiring into Section 93Z of the NSW Crimes Act to assess its efficacy. That section proscribes threatening or inciting violence on the basis of race or other attributes.

When we consider the desirability of federal hate speech legislation, we quickly run into the freedom-of-speech conundrum.

Reasonable people agree the right to freedom of speech is not absolute. Where it intersects with incitement to violence, a clear line has been crossed.

But the issues become murky when we examine, for example, the chants "from the river to the sea" and "intifada". What is actually being said when they are chanted?

Education Minister Jason Clare said recently: "I've seen people say that those words mean the annihilation of Israel. I've seen people say that it means the opposite. I've seen people say that they're slogans that Israeli political parties have used too."

He got a mild put-down from his prime minister, who sees "from the river to the sea" as denying a two-state solution. But Clare is right; the words have different meanings to different people. Also, and importantly, it's a matter of context. It's one thing if the words are used to stir up a potentially violent crowd (incitement); it's another when they're used by protesters at a peaceful demonstration (free speech).

Earlier this month, the Group of Eight Universities asked Dreyfus for advice, in relation to federal law, on intifada and "from the river to the sea".

Dreyfus replied he did not provide legal advice. He then referred them to Section 18C of the Racial Discrimination Act, which provides a civil remedy for a public act found likely to offend, insult, humiliate or intimidate on the grounds of race.

The Executive Council of Australian Jewry has lodged two complaints, under 18C, with the Australian Human Rights Commission over inflammatory speeches by two Sydney preachers.

The Senate this month passed a motion with bipartisan support that declared "the slogan 'from the river to the sea, Palestine will be free', opposes Israel's right to exist and is frequently used by those who seek to intimidate Jewish Australians via acts of anti-Semitism". The Australian Muslim Advocacy Network immediately claimed, in an open letter to senators, the motion "infringes on the right to freedom of expression by Palestinian Australians and their allies in criticising Israel".

Katharine Gelber, professor of politics and public policy at the University of Queensland, has written extensively on hate speech.

She says the existing federal criminal code sections were originally introduced as counter-terrorism measures. "If what the government means to do is remove those provisions and instead have a criminal hate speech law, that might be helpful. Otherwise, they might be introducing more confusion," she says.

Gelber is not convinced the phrase "from the river to the sea" would automatically be caught by 18C, let alone by a new criminal provision. "It would be very hard to define a criminal law to include that."

She does believe, however, that a vilification law would be useful in an educative sense — a "line in the sand as much as for prosecution – important even if there was no enforcement". She says that, in principle, anti-vilification laws in both civil and criminal forms have an appropriate role to play in drawing those lines in democratic debate, to ensure people engaged in free speech exercise it in ways that don't harm others.

"One could expect that the prime minister wants to make a symbolic gesture," she says.

In political terms, however, the attempted gesture could bog down in arguments on multiple fronts that pleased none of the major stakeholders in the debate and left the rest of the public thinking the government had, once again, got itself into a cul-de-sac.

Michelle Grattan is a professorial fellow at the University of Canberra and chief political correspondent at The Conversation , where this article first appeared.

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