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How to write an NZ cover letter (with examples and templates)

Along with your CV, a cover letter is essential to any NZ job application. Let's get you started.

Every New Zealand job application should include a cover letter.

This document is key to showing an employer you’re serious about their vacancy, and for demonstrating what you bring to the table . Despite its importance, many people aren’t sure how to write a cover letter – and their applications suffer as a result.

That’s why we’ve created this guide, giving you advice on everything from what to include, to how to lay it out.

We’ve also snuck in a few examples to make life even easier for you … aren’t we nice?

Cover letters vs. CVs: what’s the difference?

To understand the role cover letters play in job applications, it’s important to realise how they differ from CVs:

1. Purpose:

CVs give a broad picture of you as an applicant – providing details such as educational background and employment history . By contrast, a cover letter targets why you want this specific role, and how your skills and experience make you a great candidate.

While there will be areas of overlap as you select qualifications or abilities to draw out in your cover letter, it definitely should not be an elongated version of your CV.

An NZ cover letter should be no longer than one page, while CVs are usually between one and two.

The most obvious visual difference between these documents and CVs hinges around bullet points.

While your CV should be a bullet point bonanza, cover letters favour full sentences. That’s not to say you can’t have any bullets in a cover letter, just use them more sparingly.

You should include a cover letter with every job application.

What to include in a cover letter

1. your contact info, the date and the business’ address.

At the top of your cover letter should be:

• Your full name, contact details and home address
• The date you submit the application
• The business’ postal address

It should look like this:

Head up your cover letter like this.

2. Your opener

People worry about how to start a cover letter , but there’s a simple formula and structure for getting this right:

Make it personal : start with ‘dear’, and address it to a person – i.e. the hiring manager. If their name isn’t in the job listing, try a good old fashioned stalk of the company website, or ring the business and find out. ‘To whom it may concern’ is a no go.

Make it clear : organisations often list multiple vacancies at a time, so make it obvious which position you’re applying for. A sentence like, ‘I’m writing to apply for the Marketing Assistant role, as advertised on Trade Me Jobs’, will do the trick.

Make it punchy : next, add a snappy one-liner summing up why you’re interested in the role and what you’d bring to their business. Remember, you can go into more detail in the interview itself. For example:

3. Why them

A common cover letter mistake is to only focus on yourself. Before choosing you, employers want to know why you’re choosing them. This helps sort candidates who are genuinely passionate about their organisation from those who are mass applying to anything and everything.

Warning : this section is not about inflating the hiring manager's ego by flattering the company – be positive, but be thoughtful.

Now, it’s time to sell yourself.

This section of your cover letter is where you highlight your most relevant skills and experience.

You can draw on anything from previous work experience to certificates and qualifications. The important bit is linking whatever you mention to the job – simply listing skills is not the answer.

To do this effectively, you need to carefully study the job ad and identify what capabilities the employer values most. If your Trade Me Jobs Profile is up-to-date, you can then quickly skim your skills and experience to find those which most closely match the job description.

Top tip: the more detail you can give, the better. Helped raise sales? Great. Helped raise sales by 6%? Even better.

If you want to add some extra skills or information to this section, a bullet point list is a good option. Note : only do this after introducing your headline examples in full sentence form, as above, and keep your list to three or four concise bullets.

5. Signing off

The end of your cover letter should (politely) prompt the reader to get in touch with you to arrange the next steps. Make sure you end on a high, and continue the energy from earlier in your closing sentence, for example:

How to format a cover letter

With your content sorted, it’s now about nailing the visuals. Cover letters are usually easier than CVs in this regard, as they’re laid out like a traditional letter. However, there are a few things to bear in mind:

• What font should I use? Keep it simple, and the same as on your CV. If your font is hard to read, or too small, the letter will end up in the wrong pile.
• How long should a cover letter be? New Zealand cover letters should be under one page long.
• Should I use paragraphs? Would you read huge, unbroken chunks of text? We doubt it, so make sure to break up your cover letters into paragraphs.
• What are the correct cover letter margins? Leave these at their default setting so your cover letter has plenty of blank space, and doesn’t look crowded.

All done? Not quite.

Perhaps the most important stage of cover letter writing is proofreading. After all that hard work, you don’t want a few silly typos or poor punctuation letting you down.

So check it yourself, then get someone else to have a look, then have a final glance.

Once you’re happy, it’s time to attach it to your application, and hit send.

Al Hall is a regular contributor at Trade Me Jobs and Trade Me Property. He’s dedicated to helping people succeed in their aspirations to find their dream job and place to live.

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How to write a great cover letter

A cover letter is your chance to introduce yourself to a potential employer and spark their interest in reading your resume.

When you’re prepping job applications, a cover letter might seem like an afterthought compared to your resume. But your cover letter is worth just as much attention . That doesn’t mean it needs to be overly detailed – in fact, a simple single page is best.

Here are the key points to know about cover letters, plus the steps to follow to write one.

What is a cover letter?

A cover letter is a short letter that accompanies your resume when you apply for a role. It’s often the first point of contact you make with a potential employer, hiring manager or recruiter for a job application.

It’s a way to give the employer a sense of who you are, highlighting your skills and experience, before they read the information in your resume. Just as if you were meeting someone for the first time, you’d introduce yourself first before getting into the detail.

Sometimes, a short email can take the place of a cover letter, but the way you write it is much the same.

Take a look at this article comparing an average cover letter to a great one to help you see how to craft yours well.

How does a cover letter compare to your resume?

Your resume and cover letter complement each other but do slightly different things. Your resume summarises the key details of your skills, work experience and education. Resumes are best formatted with bullet points and broken into sections with subheadings, across about two pages.

A cover letter is shorter and sharper: a single page is best. It’s also more of a conversation opener – you’re speaking to the person responsible for the role you’re applying for, expressing your interest in the job and showing them why you’re a good fit for it.

The language in a cover letter is more personal. For example, a social worker’s resume might include, Redeveloped community youth program, increasing participation by 20 per cent. But in a cover letter you can write in the first person, which might read as, I’m a dedicated and driven social worker, with a strong commitment to supporting disadvantaged youth. It’s a chance to describe your skills and experiences in a way that also gives some insight into you and your career.

How to write your cover letter

• Start with a brief introduction about yourself and why you’re writing. Mention the job you’re applying for and your interest in it.
• Give a snapshot of the relevant skills, experience and qualifications you have that relate to the job. Think about the key two or three points in your resume and explaining these in a way that links them to why you’d be great for the role.
• Give examples of your skills or mention how you’ve used them – you might need to do this in more detail if the job ad requests that you address selection criteria.
• Note that your resume is attached. To finish, you can say that you’d welcome the opportunity to meet to discuss the role, or that you’re happy to provide more information, before signing off.

How to make your cover letter stand out

A cover letter should be engaging – you want to capture the interest of the person reading it so that they turn to your resume to find out more.

It’s also about showing the employer how your skills and experience are a good match for the role. That’s why you should always create a cover letter especially for the role you’re applying for – it shouldn’t be a generic letter. These tips can help you tailor your cover letter to the job.

A good cover letter can also demonstrate your written communication skills. Write for the environment you’re applying to: if it’s a more informal workplace or a creative type of work, don’t be afraid to inject some personal style into your writing to stand out.

Reading the 5 things employers wish they could say about cover letters and what recruiters look for in cover letters can also help you to write one that will impress.

Quick tips for improving your cover letter

• Use clear, concise language. It’s best to avoid complicated or flowery wording.
• Avoid overly long sentences. Try reading it aloud to see if there are any you struggle with.
• Always tailor your cover letter to the job. An application is all about showing how you’re a good fit for the role on offer, and you don’t want your cover letter to seem reused.
• Rather than writing ‘To whom it may concern’ or ‘Dear Sir or Madam’, find out who to address your letter to; you could phone the company to ask. It’s more personal that way and shows you’ve taken initiative.
• Triple check your spelling and grammar. Try printing your letter out then coming back to it fresh, or get someone with a keen eye to look over it for you.
• Keep your letter to around 250-350 words on a single page.
• Take a look at these examples of cover letters written by successful job seekers .

Writing your cover letter might feel intimidating at first when you’re facing a blank page. But by following these steps and tips, you can focus on crafting a cover letter that captures what you can bring to the role and makes a winning impression to the employer.

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How to write a cover letter: NZ tips & examples

Start off strong with an impressive cover letter header

Our quick guide to greetings, writing a cover letter introduction, cover letter body paragraphs, spotlight your professional skills , closing your cover letter with an effective conclusion.

At cvapp.nz , we know writing cover letters isn't always easy. In fact, cover letter writing can be downright intimidating – that’s why we’re here to help! 

In this guide, we’ll walk you through our top tips and tricks for creating a killer cover letter that will make hiring managers and potential employers excited to learn more about you. 

Regardless of whether you're applying for a graduate job or an executive position, we'll cover everything you need to know, including:

• How to effectively write a cover letter
• Why cover letters are so important
• Tips on crafting an effective opening
• Guidance for writing your cover letter
• How to wrap things up in a compelling way
• Common cover letter mistakes to avoid

Why do we need a cover letter, anyway?

Writing a cover letter allows job seekers to showcase their unique professional backgrounds and express their passion for the position they are applying for. Unlike CVs, which are limited by bullet points and standardised formatting, cover letters give candidates the freedom to present themselves in their own words.

What sets great cover letters apart is how well they convey the "why" behind the candidate's application. A great cover letter can give hiring managers and potential employers insight into the motivations, values, and aspirations that drive a candidate's career path. By sharing their story in a free-flowing format, applicants can capture the attention of a hiring manager and demonstrate why they are the perfect fit for the job. 

At cvapp.nz , we’ve helped millions of professionals land their dream job roles and find their way to professional success. We’ve created this guide to help you create an effective, engaging cover letter – let’s get started!

How to format an effective cover letter:

Formatting plays a critical role in the development of writing a great cover letter. A well-structured cover letter includes different sections, each serving a specific purpose:

• Header: This section contains your contact information, such as your name, phone number, and email address. It may also include the date and the employer's contact details. The header ensures that your cover letter looks professional and provides an easy reference for the hiring manager to reach out to you.
• Greeting: Also known as the salutation, the greeting directly addresses the hiring manager or the relevant party who will be reading your cover letter. Whenever possible, use the name of the person (e.g., Dear Ms. Kawiti). If you're unable to find a name, a general greeting like "Dear Hiring Manager" is a suitable alternative.
• Introduction: The introductory paragraph is your first chance to grab the reader's attention. Here, you briefly explain who you are, the position you are applying for, and how you learned about the opportunity. It should be engaging and concise, setting the tone for the rest of the letter.
• Body Paragraphs: Typically one to two paragraphs, this section is where you dive deeper into your qualifications, experiences, and skills that make you the right fit for the job. Link your abilities to the job description, providing concrete examples of how you've achieved success in previous roles. Your goal here is to illustrate your value and potential contribution to the potential employer.
• Conclusion: Your closing paragraph should summarise your interest in the position and reiterate why you would be a great fit. It's also the best place to thank the employer for considering your application and to include a call-to-action statement, such as expressing your desire to discuss your application in greater detail in an interview. Finally, sign off professionally with a closing such as "Sincerely,” "Best regards," or “Ngā mihi nui,” followed by your full name.

Remember, each part of your cover letter should be crafted to support the main objective: convincing the employer that you are an ideal candidate worth interviewing. We’ll explore each of these sections and help you put your best foot forward.

Cover letters are your professional secret weapon

A well-crafted cover letter can be a valuable addition to a job application, particularly when job seekers are facing tight competition and competing with other applicants for the role. 

While a CV can concisely summarise an applicant's qualifications and experience, a cover letter can provide more comprehensive context to the applicant's background, highlight their unique strengths, and allow them to connect personally with the hiring manager. It's definitely worth taking the time to include a cover letter whenever possible unless it's explicitly discouraged in the job description. Think of cover letters as your professional secret weapon!

How do I write a cover letter?

To start writing your cover letter, you'll need three key components: the header, greeting, and introduction, each of which plays a unique role. In this guide, we'll explore how to write a cover letter that both engages and impresses employers.

If you're feeling daunted by a blank page, don't worry: you're not alone! When it comes to starting a cover letter, you might be wondering: What should I include in the header section? How should I introduce myself in the greeting? What details should I touch on in the introduction? What tone should I strike? And how do I ensure it matches the job description?

We’ll address all of these questions and more, so you can nail that cover letter and showcase your skills and experience in the best light. With our cvapp.nz cover letters and guides, we’ll help you make the most memorable impression possible. 

It's important to make it easy for potential employers to invite you for an interview. To do that, you'll want to include essential contact information in the header of your cover letter, including your full name, phone number, email, and even your LinkedIn profile if requested or appropriate. 

The header can create an impression of professionalism and ease for the reader as they take in the message of your letter. So don't overlook these small details that can make a big difference!

Samuel Te Aho

[email protected]

3404 Rangiriri Ave 

Hamilton 3206

December 11, 2023

Mr. Rob Manihera 

Kirkiriroa Krafts 

82 Ruru Pl 

To begin with, it’s important to understand that the way you start your letter sets the tone for the entire cover letter. Therefore, it's essential to be mindful of the recipient's expectations and preferences. If you are applying for a job and addressing an individual, you can use a greeting like "Dear Mr. Smith" to show respect and personalise the letter. 

On the other hand, if you are unsure of who the specific recipient is, you can use "Dear Hiring Team" or "Dear Company X" to stay professional while addressing the company as a whole.

When crafting a greeting, you should consider the culture of the company and try to adapt your tone accordingly. For example, some businesses may appreciate a more formal tone, while others may appreciate a more casual approach. You can gather some clues about the culture of the company by visiting their website or social media profiles and taking note of the language and tone they use to communicate with their audience.

Adapting your greeting to match the tone of voice and culture of the employer is a great way to create a good first impression. Taking the time to personalise your message shows that you did your research and are genuinely interested in the role you are applying for!

After the greeting, the first paragraph is where the real work begins. Is your cover letter introduction up to the task of competing for this job? Capture the attention of potential employers with a brief yet intriguing hook that leaves them wanting more. Amp up their interest by highlighting a noteworthy achievement with an impressive figure, dropping the name of a prestigious employer, or mentioning a well-deserved accolade. 

Most importantly, ensure that your introduction is relevant to the position you're after. You want to make them eager to read further. While your career is much more than just a single sentence, it's essential to kick things off with an impactful opener that sets the tone for your entire application. 

The cover letter's opening paragraph should leave the employer wanting to hear more, whether by revealing a personal anecdote, showcasing your experience, or recounting a game-changing contribution. Get creative! 

Tēnā koe, Mr. Manihera

After a rewarding eleven-year journey in the retail industry, I am thrilled to apply for the sales assistant position at Kirikiroa Krafts. With a genuine enthusiasm for connecting with others, resolving challenges, and maximising efficiency, I strongly believe that my extensive sales experience and passion for providing customers with top-notch customer service can make a significant impact on Kirikiroa Krafts' success. I’d love the opportunity to help propel Kirikiroa Krafts to new heights. 

Here’s another great cover letter introduction from our academic cover letter example . Notice how the example below has been customised to align with the job description and incorporates relevant keywords. 

It provides essential information, including the candidate's present title and the position they are seeking, as well as their primary reason for applying to the job:

“Becoming a part-time MBA lecturer at Massey University is an idea that invigorates, energises and enthuses me. After six remarkable years of teaching Commercial Law and Information Systems at The University of Auckland, I am now interested in consolidating my career in academia at another fantastic institution. In addition to many years of teaching at The University of Auckland, I have recently published a series of research papers that investigates how culture impacts business in a New Zealand context. It has been one of my most rewarding academic endeavours to date.”

When crafting the body paragraphs of your cover letter, it's essential to focus on the role requirements and convey how your experience makes you an excellent fit for the position. To do this, you'll need to be specific and use examples that demonstrate your skills and accomplishments. Using numbers, stats, and figures is the best way to do this. Remember to be confident and assertive but also concise and to-the-point.

To showcase your credentials effectively, bullet points can be a powerful tool, allowing you to highlight your achievements and skills in an organised and easily digestible way. Additionally, using bold fonts strategically can draw attention to essential sections of your cover letter and make it easier for potential employers to navigate. 

We have some great examples of how to achieve this with our cvapp.nz cover letter templates – check them out in our cover letter builder! 

One thing to keep in mind, though, is that walls of text can be overwhelming, so it's vital to break your cover letter up into shorter paragraphs and use white space effectively. 

Remember, your main goal is to make a great impression and convince potential employers that you're the best candidate for the job. So, choose your words and examples carefully and tailor your cover letter for each application.

I am currently studying at the University of Canterbury and pursuing a Bachelor's degree in Commerce. I'd love to gain hands-on, practical experience in the retail industry, and I believe that a part-time position at Mallory's Designs aligns perfectly with my schedule, allowing me to balance my commitment to education while applying my knowledge in a real-world setting.  

Throughout my academic journey, I have developed a strong understanding of business principles and their practical application in the retail sector. I have also gained valuable insights into consumer behaviour, marketing strategies, and inventory management. I believe that these skills, combined with my enthusiasm for creating exceptional customer experiences, would make me a perfect fit for the Retail Assistant role at Mallory's Designs.  

A successful cover letter should focus on your accomplishments rather than just listing your duties and responsibilities. 

To make your accomplishments stand out, it's essential to choose the most relevant stories to tell and elaborate on them during the interview. You should also provide context and a timeline for your achievements, highlighting the specific tasks you completed and the outcomes that resulted from them.

Using powerful action verbs to demonstrate your skills can also be a critical tool in crafting an impactful cover letter. To structure your accomplishments effectively, you might consider breaking them down into three parts: the action verb, the specific task you completed, and the quantifiable outcome for your company.

Your cover letter should include a wide range of skills, including any relevant hard skills , interpersonal skills and technical skills . Be sure to review the job description thoroughly so you know what type of skills employers are looking for!

Remember: When writing a cover letter, it's essential to focus on your achievements, highlight your skills using powerful action verbs, and choose only the most relevant accomplishments to share. 

With these tips in mind and our cvapp.nz tools and resources, you'll be sure to craft a persuasive cover letter that sets you apart from other candidates. Check out our retail cover letter example for more inspiration:

Furthermore, I have strong communication and interpersonal skills, which enable me to connect with customers effectively. All of my previous job roles, as outlined in my CV, have been in the retail sector, and I genuinely enjoy helping others. I thrive in team-oriented environments, and I'm a quick learner who is eager to contribute and grow within a dynamic retail setting. Mallory's Designs has built a solid reputation in the Timaru community for its innovative and high-quality products, and I am inspired by the company's commitment to providing exceptional customer service. 

Your conclusion is just as important as the introduction and the middle paragraphs, as it contains your call-to-action. Rather than ending on a dull note, be sure to put thought into how you end your cover letter. 

It’s important to get the tone right to leave a positive impression on the hiring manager. Consider how you want the hiring manager to feel after reading your cover letter, and don't be afraid to express your excitement and enthusiasm about the possibility of an interview.

When it comes to closings and sign-offs, there are other options besides "sincerely" or "best regards". It's important to choose a closing that fits the tone and characteristics you’ve highlighted in your application. 

Consider describing how your personal characteristics align with the role you're applying for, such as being a committed team player or a meticulous planner. Try painting a picture of what it's like to work with you to show off your personal approach and compassion. 

Remember that your conclusion is your final chance to showcase your personal characteristics and leave a lasting impression on potential employers. Keep it polite, upbeat and professional – and you’re ready to export your files and start sharing your cover letter with the world!

I hope to speak with you soon and that you enjoy my media portfolio. If you have any questions, please do not hesitate to let me know. Thank you for your time and consideration. I hope to become an intern with Two River Media Group and demonstrate the power of creative ideas with your team. 

Maui Alexander

Key takeaways

Here at cvapp.nz, we want to make the job search process as easy as possible. With over 50 cover letter examples and an easy-to-use cover letter builder , we’re passionate about providing Kiwi professionals with the tools and resources to help make their applications stand out from the crowd. We want our users to have the best chance of landing their dream job with polished, professional CVs and cover letters. 

Our team of career experts have curated a wide range of professional tips and helpful articles that can guide you through the job search process and make sure you're presenting yourself in the best possible light. We understand that the job search can be overwhelming, and we're here to help you every step of the way. 

Whether you're a seasoned professional or just starting out in your career, Cvapp.nz has everything you need to put your best foot forward and make an excellent impression with employers. So what are you waiting for? Start creating your standout cover letter today and unlock your next professional chapter.

Wishing you the very best of luck!

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Resumes & cover letters: Cover letter templates

A cover letter is often your first communication with a potential employer, and therefore it is vital that when writing a cover letter  you make it compelling and professional from the very first line, marking you out as a candidate they need to contact.

A good cover letter is an opportunity to showcase your written communication skills and your motivation for applying for the role. Writing a cover letter customised to the job demonstrates you have taken the time to put some effort into your application. You can also use a cover letter as an opportunity to highlight and provide more detail on any specific skills or experience which are relevant to the role you are applying for.

To help you structure your cover letter, we’ve developed 4 free cover letter templates and cover letter samples you can use to write a cover letter that will catch the eye of hiring managers and recruiters and increase your chances of getting an interview. For additional tips and advice on cover letter writing, check out our article How to write a cover letter .

Download our free cover letter templates

Cover letter template 1: response to a job ad, cover letter template 2: response to a job ad, cover letter template 3: letter to a recruiter on linkedin, cover letter template 4: ‘cold contact’ prospecting letter to a hiring manager.

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The importance of cover letter, what is a cover letter.

Let’s go back to basics – what is a cover letter? A cover letter acts as a personal introduction in a professional setting. Usually, it’s a separate document that you attach to a job application along with your CV. You should use it to demonstrate your personality and summarise why you are the right person for the job, so the reader can consider the rest of your CV with this set up in mind.

Follow our tips for how to write a cover letter or download our cover letter template.

Why write a cover letter? 

The idea for writing cover letters for your resume is simple: it needs to be engaging enough for an employer to read to feel compelled to find out more about your skills and experience in your resume, before (hopefully) calling you in for an interview.

Not all candidates make the effort to write a tailored and personalised cover letter, so by making sure you write a cover letter that answers specifics needs in the job ad, it’ll help separate you from other applicants. In turn, giving you a greater likelihood of being shortlisted for an interview.  

Download your Cover Letter template 

Enter your details below to download your Cover Letter template. A copy of the template will be emailed to you shortly.

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Cover letter advice.

Recruiters & hiring managers often receive hundreds of applications for each job. You need to start with a great cover letter to gain attention. Learn how with this video from Hays.

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• Keep it succinct and relevant to the job you’re applying for. Your cover letter should not exceed five paragraphs. 
• State what your motivation is behind your application. 
• Just as you would in your CV,  use strong verbs  to demonstrate action and accomplishments, such as ‘organise’ or ‘supervise’. 
• Optimise the subject line. Also check the job description again, in case the employer asks applicants to include something specific in the subject line. 
• If you are applying for a job online rather than email, consider putting your cover letter and resume into the same document so they don’t get separated. 
• Remember, our cover letter template is free to download and can be used as another way to capture the attention of a recruiter or hiring manager and encourage them to more closely review your resume. Good luck.

How to write a cover letter | 7th content block | UB

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How To Master a Cover Letter for New Zealand [Examples & Tips]

Although you might don’t want to, yet in most cases, you need to include a cover letter when applying for a job in New Zealand. NZ cover letter is similar to other countries; it should show the company why you are the right candidate for the job. Take your time to write a personal and customized letter. Never send the generic one; this can ruin your application from the start.

A cover letter is a monumental part of your job application in New Zealand. A good cover letter should answer the main question, which is why the company should hire you. Additionally, it must provide information on how you can bring value to the company and help them with the challenges. A cover letter should showcase the relevant skills and experience you have.

In most cases, businesses and recruiters in New Zealand will require you to attach a customized cover letter. And it’s a good thing for you. In the end, the cover letter is a claim for the role – it’s your chance to highlight and match your experience against the job description and to clearly state what you can offer your potential employer.

If you are looking for a job in New Zealand, I would highly recommend going through the Job Hunter’s handbook made by Careers.govt.nz.

Table of Contents

Is a cover letter necessary in New Zealand?

Unfortunately, yes, you need to include a customized cover letter when applying for a job in New Zealand. Almost  half of the recruiters reject applications without a cover letter. A high-quality, customized cover letter tells the manager you are a dedicated professional. It should be only a page long.

A resume or CV alone can show your achievements and qualifications, but it can’t tell the story and explain why you choose this company in particular. That’s why we need a cover letter. It’s also a great tool to show your personality and motivation. It must show the employer you are an asset to their company.

Are you resigning from your previous job? Read how to write a proper resignation letter .

Resignation Letter in New Zealand (Examples + Template)

Tips and guidance for a winner cover letter.

So what is a cover letter, and why it’s so important for your job application in New Zealand?

• Cover letter is your first point of contact with employers .
• It should fit on one page .
• It needs to explain why you want this job .
• It should relate to your CV .
• It should describe your relevant skills, experience, and accomplishments .
• It should show the evidence that you have researched the company and that you are the right candidate.

If you follow these simple statements, you should already be able to create a decent letter. Yet, if you want more, read this article to the end and follow the advice.

The winning tactic here is focusing on  them , not just on  you,  which will ultimately make you stand out from other applicants

When writing your cover letter, pay attention to the following:

• Do very extensive research about the company. Show it in the cover letter.
• Reflect on the company’s vision.
• Highlight specific achievements and successes that show you can address the challenges the employer is facing.
• Show your personality.
• Prove that you understand the challenges of the company.
• Explain your motivation and fit for the position.
• Presents how your skills and experience as a solution for the company.
• Create a list of job keywords that are mentioned in the job ad. Include them in the cover letter.
• Address the cover letter to the right person, e.g., the hiring manager or recruiter
• Be clear and concise
• Have a structure in the letter – beginning, middle, end
• Use active words to describe your work – accomplished, achieved, led, created, increased, identified
• Finish with a call to action and ask for a meeting.
• Try to be funny
• Send a generic cover letter — customize each one for the specific job.
• Forget your full contact details
• Generic and boring opening paragraph
• Copy-paste from the CV or job ad
• Start every sentence with “I”
• Write more than one page

Looking for a job? Check out the best recruitment agencies in New Zealand .

Best Recruitment Agencies in New Zealand 2024

1. Research about the company and position

Your knowledge about the company you are applying to work for is crucial. You must also know all the essential details about the advertised position and how your skills and experience fit in.

When someone reads your cover letter, they must be sure you are the right candidate for this position and for this company. That’s why you must include as many tailored to the job ad details as possible (yet not too many).

So, look for information on the company, its key products or services, its mission, and anything else that gives you an insight into them. Notice the most important details and mention them in the cover letter where appropriate.

You might want to check out the company’s website, its executives’ Twitter feeds, and LinkedIn profiles.

The culture of the organization is vital to note. This will influence your communication style. For instance, you might be more casual with start-ups or advertising agencies but more formal with banks and large corporations.

2. Show how you can help

A company hires you to solve a problem or to help with challenging tasks they are unable to manage. Point out the things you can do for a company and which potential results it might bring. Or maybe you already were challenged with similar tasks? Mention it in your cover letter!

3. Why are you a perfect fit?

The second paragraph of your cover letter should give a clear idea to the reader why you are the one and that you will satisfy the company’s specific needs.

Here you should match the keywords mentioned in the job ad with your skills and experience. You also must show the hiring manager why you want this job, not just any job. Include all the enthusiasm and passion you have.

Match your skills with a job ad

Highlight the key skills and qualities in the ad, e.g.:

• strong written and verbal communication
• technical skills
• analytical thinking
• team player or teamwork
• problem-solving
• time management
• knowledge of software & tools
• specialized or technical competencies
• high level of computer competency
• ability to work well under pressure
• enthusiasm and initiative
• excellent customer service

Include them in the cover letter with real-life examples.

Connections matter in New Zealand

About 70% of all jobs in New Zealand are so-called hidden. They are simply not advertised because hiring managers seek candidates within the company, their circle of colleagues, and people they know before they post a job ad. For that reason, having connections in New Zealand is very crucial.

You are more likely to be invited to an interview if you know a friend of a friend and they got a reference they you rather than just based on your qualifications and experience.

That might be good news for some and bad news for others. Nonetheless, it’s highly recommended to start networking as soon as you land in New Zealand. Join groups, participate in social and professional events, work on your Linkedin profile, and just be proactive.

And if you are lucky to know someone in the company you are applying to work for, mention it in the first sentence or two of your cover letter.

Don’t forget to include

Your cover letter shouldn’t miss these small but key elements:

Your personal value and personality

While skills and experiences are indeed critical, New Zealanders love human connection. If they find you an interesting and nice person, they are more likely to move forward with your application.

Try to be personal in your cover letter; tell them more unique things about you and your experience. Avoid being general at any cost.

Reflect on your experience that relates to the job ad and company profile. What challenges have you faced, and how did you solve them? You also want to provide evidence of the things you mention by using concrete examples, situations, numbers, and facts. For example:

“During the last quarter, my company was challenged by the supply shortage of …We have had 200% more orders than we can ever fulfill. To solve this problem, I was on the lookout for new suppliers for several weeks; after dozens of selling calls, I finally managed to sign a contract with our best supplier so far. I will never come across them otherwise.”

Your enthusiasm

In many cases, people don’t get hired because they aren’t enthusiastic and convincing enough. So, it’s not the lack of skills; it’s your desire and how you show it. If you make it as if it was your dream job, you are more likely to be invited. Avoid at any cost writing in a manner as you are doing a company a favor by working for them.

Hiring managers even say, “Enthusiasm conveys personality.” Some tips that help you to point out your enthusiasm include:

• Show that you have thought about the job and why you would like to work for them.
• Why is this company so brilliant? What they do the best? How they stand out?
• Mention their reputation, performance, and product.
• Remember, it’s about what you can do for them, not what they can do for you.

NZ cover letter structure

Following the formal structure when piecing together a cover letter is as much as important as its content. So, make sure you stick to New Zealand standards. Here is an example:

Dear [Ms. or Mr. Surname],

• Opening – Explain why you are writing this letter (add an interesting one-liner summarizing why you’re interested in the role and what you’d bring to their business.)
• Explain your interest in the job, show knowledge about the company and position
• Demonstrate your skills and experience related to the job
• Explain why you will fit into this role and which value you will bring to the company
• Sign off and offer them to contact you

Yours sincerely,

Your name – Andrew Black.

Make sure you check your cover letter via Grammarly for spelling and grammar mistakes!

Cover letter introduction

The introduction sentences will determine whether the hiring manager will read on or skip your resume. Start your cover letter in an unconventional way and hold the reader’s interest. Here are some tips for a stellar introduction:

• Highlight your achievements in the industry.
• Display your passion and enthusiasm.
• Mention some names and numbers.

A no-go cover letter introduction looks like this:

In response to your posting for the Digital Marketing Manager position, I would like to express my interest in participating in the recruitment process. As a digital marketing manager with 8+ years of experience, I am optimistic that I would succeed in this role.

Top cover letter example

Since you already know how to write the header, here is only the main part of the cover letter.

” I am writing regarding the Marketing Manager position you currently have open. As a marketer with over 5 years of experience managing small and larger teams, I would love to take a challenge and work for your company. Marketing is my passion, so it’s to achieve monthly goals, generate new leads & sales, and train the team for success.

In my previous role at (company name), I reached not only the set marketing goals but exceeded them by 80% and, in some months, even 120%. Your company (name) already has brilliant strategies in place, you use paid advertising, social media, and outreach, but I would add other channels to ramp up the reach and revenue. I am experienced and knowledgeable in the SEO scene; hence we can explore new opportunities for your business in this area of marketing.

My previous team of marketing assistants was great! I love to work with people and guide them in our current strategies. At the same time, responsibility for people does not make me stressed or scared but ignites my motivation to bring even better results so we can all be proud as a team.

Besides, my Master’s degree in Business taught me fundamental knowledge about organizations, management, strategy, and agility, which I would be happy to apply when working for (company).

It will be great to talk in person one day. You can reach me at 123456789 any time or via email at [email protected] to arrange an interview. Thank you for your consideration, I look forward to hearing from you.

Cover letter for a visa application

Im most cases, Immigration New Zealand, will request a cover or so-called motivational letter together with your visa application. This is generally a less complex document that you would write for the employer.

Your cover letter for a visa should include:

• Reasons why you are moving or visiting New Zealand
• How are you going to support yourself
• Demonstration of how you meet the criteria for the visa

The content of the cover letter will vary depending on the visa type you are applying for. If it’s, for instance, to join a partner in New Zealand, you should include your relationship to them and explain it briefly.

Therefore, your cover letter should target your visa category’s main requirements. 

When I was applying for a student visa, my cover letter described why I decided to study in New Zealand and what are my plans after my studies. Immigration New Zealand also mentioned in their requirements that the cover letter must include these details.

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Executive cover letter template

When you’re going for the top job at an organisation, it’s vital that your cover letter presents you as an expert candidate with a wealth of experience, confidence and ambition.

Unlike other roles or industry cover letters, yours will also need to promote your capacity as a resilient leader . Here are our top tips for nailing your next executive cover letter.

Executive cover letter example

This cover letter example is strong because it employs general cover letter writing best practice. It is neatly and clearly formatted, the contact details are correct and easily referenced, and it is within the prescribed one page limit.

For senior level or executive role cover letters, the details or specifics of your accomplishments are particularly important. You’ll likely be up against highly qualified and competitive candidates, so it’s important that you use every opportunity in your cover letter to prove your worth.

Related:   Cover letter strategy

The way in which you write and communicate key messages in your executive cover letter is just as important as the actual experience and content you include, so make sure yours is suitably formatted, neat, and easy to read for every role you apply for.

What should an executive cover letter include?

• Do keep it short. One page is the maximum for cover letters, with the ideal length between 250 - 350 words, or around four paragraphs
• Do address your cover letter to the correct member/s of staff
• Do tailor or customise your executive cover letter for each role you apply for
• Do take the most impressive parts of your resume to use throughout your cover letter
• Do highlight the most influential and successful projects you’ve worked on
• Do mention board memberships, elite organisation memberships or prestigious accolades you have earned
• Do show that you’ve done extensive research about the company or organisation you want to work for
• Do end your cover letter by thanking the employer for their time
• Do always run a thorough spelling and grammar check before submitting your cover letter

Related: How to write a career change cover letter

What should an executive cover letter avoid?

• Don’t use out-dated or unprofessional contact details. Always use the most recent, most relevant, and most professional
• Don’t use company-specific language or terminology. Stick to what is known and understood at an industry level
• Don’t simply copy or rewrite your resume in your executive cover letter
• Don’t call out skills or experience gaps in your cover letter. If this needs explaining, it can be done later in your resume
• Don’t get bogged down in your past experience only. At this senior level you should include your visions for the organisation or indicate how you can achieve something new

Related:   What to include in a cover letter

Download executive cover letter sample

Download Cover Letter Template

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Take a look at our cover letter tips hub for more cover letter writing tips and examples.

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A cover letter is your chance to explain why you are right for the role, with the goal of progressing your application and ideally securing an interview.

A cover letter is your chance to explain why you are right for the role, with the goal of progressing your application and ideally securing an interview. With this in mind, it’s obviously important to write a great cover letter. So what does this look like?   Here are a few simple rules to get you started.

1. Always, always write a cover letter

If the space or opportunity to include a cover letter is provided, your first rule is to never skip this step. If you don’t, you are missing a great chance to stand out from other applicants.

2. Tailor your letter to the job

Don’t use the same, standard letter for all your applications, no matter how tempting! It’s easy to spot a non-specific letter, and unfortunately, it gives the impression of laziness. Take the time to make your letter specific to the role, and the organisation.  

3. Start strong

Avoid simply duplicating your CV and the job description. Instead, use this chance to outline the link between your skills and experience, and the requirements of the job. You should feel free to let your personality shine through, e.g. “Want to know why you should hire me? I am passionate about knitting, I live it, I breathe it, I dream it and if I could I would eat it. I believe my bubbly personality, combined with my knitting ninja skills will be an excellent fit for the team at Knitting & Knotting.”

4. Do your research

Have a look at the company’s website, news stories and social media feeds to figure out how they conduct their business, what they care about and the challenges they may face in their industry. Tie in your personal experience to make it more relatable. If you’re able to connect with the organisation, then show this, e.g. ‘ As a single parent I understand first-hand the struggle to find good babysitters on short notice. Your online babysitter booking and vetting system has taken all the hassle out of this process and I would love to be part of your inspiring company.’

5. Showcase your problem-solving skills

A lot of tech roles are about problem solving, so where you can, show you have this valuable ability. It doesn’t have to be a specific problem, it could be an industry related problem that you understand and have experience in, e.g. “The baked beans industry in New Zealand is currently facing the same challenge as the lentil industry – the high business cost of food labeling. At lentils-r-us, I drove the process to cut their labeling costs by 50% and believe my experience will benefit the team at bakedbeans-r-us.”

6. Keep it brief

A good cover letter has about three paragraphs, and is definitely no longer than a page. Skip the long lofty introductions, just jump straight in and get them interested in you. They should be able to read it at glance, so keep it persuasive and succinct.

There are plenty of resources out there if you are not sure what to do, and you can find most of your answers on Google. You can also find many cover letter examples on the internet; below is our cover letter template. 

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