- Netflix (E): Capture value (Cartoon case)
This case is part of a series on Netflix. Case (A) discusses the company’s growth until July 2011. Case (B) tells the story of Netflix’s sharp share price decline after it announced it was splitting the business in two and increasing prices. Case (C) covers the years 2012/13, when Netflix found its way back to success. Seeing that the industry bottleneck was shifting from the channel (who can reach the viewers?) to the content (who owns the movie rights?), Netflix started to produce its own TV shows (e.g., House of Cards, Hemlock Grove). Case (D), set in 2020, focuses on a diverse set of strategic challenges Netflix is facing. First, as indicated already in the (C) case, the cost of content through licensing and production continued to increase. Netflix users had to get used to more frequent cancellations of their favorite show. Second, the “streaming war” between Netflix, Disney+, Hulu, HBO Max, Apple TV, Amazon Prime Video and YoutTube was intensifying on two fronts: competition for subscribers and for content. Third, Netflix was increasing its global presence to accelerate economies of scale by introducing new pricing strategies in foreign countries. Fourth, most movies are watched on mobile phones, where a vertical format is more natural than the traditional horizontal format. It was an open question whether movie producers should adopt this trend set by Instagram and TikTok. Thanks to the growing subscriber base, Netflix’s revenue and profitability were increasing. But is the company well equipped for the intensifying “streaming war”?
- Identify and categorize the different strategic challenges Netflix is facing
- Infer the changing customer behavior for movie entertainment
- Evaluate Netflix’s key resources and capabilities against a variety of aggressive competitors
- Assess the importance of economies of scale due to the high and increasing cost of content, both licensed and produced.
The Case Centre
Cranfield University
Wharley End Beds MK43 0JR, UK Tel +44 (0)1234 750903 Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA Tel (800) 545-7685 Tel (617)-783-7600 Fax (617) 783-7666 Email [email protected]
Asia Pacific Case Center
NUCB Business School
1-3-1 Nishiki Naka Nagoya Aichi, Japan 460-0003 Tel +81 52 20 38 111 Email [email protected]
IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services .
Research Information & Knowledge Hub for additional information on IMD publications
- Netflix (A): Business model innovation (Cartoon case)
- Netflix (B): The 2011 fiasco (Cartoon case)
- Netflix (C): The race to videostreaming (Cartoon case)
Europe has enlisted Mario Draghi to boost economic dynamism. His upcoming report will address lagging growth, digital transformation, and AI invest...
Peter Lorange explains how artworks support his decision-making process and can also help new businesses thrive.
Demand Planning Key Performance Indicators (KPIs) are frequently criticized for being too complex or irrelevant. However, an emerging approach is g...
FUCHS SE's journey in China shows how its FUCHS2025 strategy balances global ambitions with local agility, leveraging local expertise for global in...
While it’s tempting for business leaders to think they can safely navigate a divisive cultural and political landscape, it’s a fool’s errand.
Never heard of NIO? Those who haven't are set to become few and far between, as the electric vehicle (EV) maker continues its fast and furious rise...
Companies that excel in both digital and sustainable transformation attract a stock market premium, according to research. So, how do you tap into ...
The case study delves into strategic transformation and leadership transitions at Unilever since 2009. Unilever has been an industry leader of busi...
The increasing datafication of the workplace is often cast as a means of imposing organisational and managerial control on workers. This reflection...
- Harvard Business School →
- Faculty & Research →
- May 2007 (Revised April 2009)
- HBS Case Collection
- Format: Print
- | Pages: 15
About The Author
Willy C. Shih
Related work.
- August 2014
- Faculty Research
Netflix in 2011
- Netflix in 2011 By: Willy Shih and Stephen Kaufman
- Arts & Humanities
- Communications
Netflix Case Study PDF
Related documents.
Add this document to collection(s)
You can add this document to your study collection(s)
Add this document to saved
You can add this document to your saved list
Suggest us how to improve StudyLib
(For complaints, use another form )
Input it if you want to receive answer
Academia.edu no longer supports Internet Explorer.
To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to upgrade your browser .
Enter the email address you signed up with and we'll email you a reset link.
- We're Hiring!
- Help Center
Netflix Case Study
Related Papers
Lecturer David Robinson prepared this case study with Max Oltersdorfas the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. This case represents a fictional portrayal of a public figure based on published sources. It is written for educational purposes and classroom discussion.
Media, Culture & Society
Michael L Wayne
Branding has been described as the defining industrial practice of television's recent past. This article examines publicly available industry documents, trade press coverage, and executive interviews to understand the place of traditional television network branding in streaming video on-demand (SVOD) portals as represented by Amazon and Netflix. Focusing on materials relating to licensed rather than original content and the role of such content within the U.S. domestic SVOD market, two distinct approaches emerge. For Amazon, the brand identities of some television networks act as valuable lures that draw customers into its Prime membership program. For Netflix, linear television networks are competitors and their brand identities are seen as impediments that reduce Netflix's own brand equity. Nonetheless, for advertiser-supported cable networks, the benefits of network branded content on SVODs remains unclear. Ultimately, Amazon's efforts to build a streaming service alongside network brand identities and Netflix's efforts to build its own brand at the expense of such identities demonstrates the need to think about contemporary television branding as an ongoing negotiation between established and emerging practices.
Hồng Phúc Hoàng
Loading Preview
Sorry, preview is currently unavailable. You can download the paper by clicking the button above.
RELATED TOPICS
- We're Hiring!
- Help Center
- Find new research papers in:
- Health Sciences
- Earth Sciences
- Cognitive Science
- Mathematics
- Computer Science
- Academia ©2024
IMAGES
VIDEO
COMMENTS
The study. finds that Netflix s promotional strategy is related to social media, which is used to increase. interaction with viewers, such as the case of Netflix s successful entry into the ...
This case study is from Netflix, which started in 1997 as a small online DVD. rental company in Scotts Valley, CA, U.S.A. In 2022 Netflix was available. Internet-connected with ov er 221 million ...
This article explores how Netflix implemented a disruptive innovation and a radical agile culture to create and deliver value to its customers. It analyzes the company's strategy, technology, and business development based on a literature review over the last ten years.
Investors have faced the biggest loss; even big companies have withdrawn their shares from Netflix. The founders of Netflix, led by Reed Hastings and pioneered by Marc Randolph, were in trouble. Though Randolph pioneered Netflix, Reed Hastings, the co-founder and the most decisive leader of Netflix, has played a prominent place in its growth.
The purpose of this paper is to carry out a strategic analysis of Netflix by conduc ting an indebt. study of the organization and using some analytical tools to analyze the internal and external ...
2. THEORETICAL FRAMEWORK. The following section will outline the theory utilized during the research process and how the theoretical concepts are applied to the case study of Netflix. There will be brief references of application of theory to the actual case and how the theory can be implemented in practical terms.
Netflix is an American company that supplies on-demand internet streaming media available to viewers in North America, South America, and parts of Europe, Founded in 1997 in Scotts Valley, CA by Reed Hastings, and Marc Randolph as a pay per rental of flat rate DVD's model through the mail at $.50 a rental, with no late fees.
The case is set in 2023. The protagonists are Ted Sarandos and Greg Peters, co-CEOs of Netflix, a subscription streaming service and content production company. In Q4 2022, Netflix gained 7.7 million new subscribers (223 million worldwide) after losing 1.2 million in the year's first half. The scale of subscriber defection (in Q1 and Q2) across all geographic regions other than Asia concerned ...
This paper presents in detail the Netflix business model with a case study that focuses on three key areas: the catalogue and monetization's formula, policy relationships with key audiences (users and content and internet providers) and its internationalization strategy. From the results, a discussion on the projection of this model in the ...
This case is part of a series on Netflix. Case (A) discusses the company's growth until July 2011. Case (B) tells the story of Netflix's sharp share price decline after it announced it was splitting the business in two and increasing prices. Case (C) covers the years 2012/13, when Netflix found its way back to success.
Abstract. Reed Hastings founded Netflix with a vision to provide a home movie service that would do a better job satisfying customers than the traditional retail rental model. But as it encouraged challenges it underwent several major strategy shifts, ultimately developing a business model and an operational strategy that were highly disruptive ...
Subjects: Business expansion Business models Disruptive innovation Pricing strategy Strategy formulation. Source: Harvard Business School. Product #: 607138-PDF-ENG. Length: 15 page (s) Reed Hastings founded Netflix with a vision to provide a home movie service that would do a better job satisfying customers than the traditional retai.
This case study focuses on Netflix's technological journey, emphasizing its role as a startup that revolutionized a sector through tech-savvy approaches. Until 2023, Netflix continues to innovate. This exploration delves into how Netflix has evolved as a platform organization, leveraging advanced technologies to enhance user experience and ...
Netflix Case Study - Free download as PDF File (.pdf), Text File (.txt) or view presentation slides online. Netflix began as a DVD rental service in 1997 and has since expanded into streaming media. The document analyzes Netflix's external environment, including its political, economic, social, and technological landscape. It finds the DVD industry attractive due to Netflix's ability to ...
According to Netflix CEO Reed Hastings, "Over the coming decades and across the world, Internet TV will replace linear TV. Apps will replace channels, remote controls will disappear, and screens will proliferate. As Internet TV grows from millions to billions, Netflix, HBO, and ESPN are leading the way" (Pkafka 2013).
PDF | On March 14, 2022, Netflix's shares were down to more than 50% by losing all its pandemic gains. ... This case study presents the key strategies followed by Zomato to achieve success till ...
Netflix's stellar growth is jeopardized by a changing competitive landscape and fluctuating trust from the market related to its strategy of extensive proprietary content development. With the rising presence of Google's YouTube and Amazon's Prime Video, as well as Apple's Apple TV Plus and Disney's Disney Plus entry into the ring, customers get access to a broader range of content and ...
It is a comprehensive written analysis that has an accompanying power point. MBU 619-01 Paula Rollinger fNetflix Case Study Final December 10, 2012 I. Netflix's History, Company Objectives, Strategies and Overview. Netflix is a global streaming business that offers DVDs by mail.
urvey and a case study approach to research. The subject of this article is the study of the reasons for Netflix's success, analysing Netflix's promotion strategies, development changes. a. d ...
Reed Hastings founded Netflix to provide a home movie service that would do a better job satisfying customers than the traditional retail rental model. But as it encountered challenges it underwent several major strategy shifts, ultimately developing a business model and an operational strategy that were highly disruptive to retail video rental chains. The combination of a large national ...
Rating Distribution: The distribution of ratings over the years offers insights into the evolving content landscape and audience reception. Data-Driven Insights: Our data analysis journey showcased the power of data in unraveling the mysteries of Netflix's content landscape, providing valuable insights for viewers and content creators.
Netflix Inc. (Netflix) had surpassed Blockbuster, the previous movie rental leader, before making the successful transition to digital delivery of video content. But despite Netflix's success, in 2017, numerous competitors, including both established, mainstream content producers and digital upstarts, were making it difficult for Netflix to recreate its earlier dominance. Critics pointed to ...
See Full PDFDownload PDF. Netflix: Pricing Decision 2011. Jorge k. Lecturer David Robinson prepared this case study with Max Oltersdorfas the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. This case represents a fictional portrayal of a public figure based on ...