how to describe a house creative writing

How to Write Effective Real Estate Listing Descriptions That Sell in 2024

According to the Statista Research Department , in 2022, 99% of home buyers aged between 24-57 used the internet during the home buying process. The figure was 84% for those aged between 77-97. This notably high rate of internet usage to check on listed properties means that the majority of house hunters, at one time or another, are having a long, hard look at your listing photos and descriptions.

Thus, crafting an impressive real estate listing description accompanying those interesting property photos becomes an absolute must. But how should we write a perfect listing description that engages the buyers and compels them for a house visit? If you’re also scratching your head about what to write, maybe it’s better to read below instead.

Why Do Listing Descriptions Matter?

Real estate listing descriptions are key elements toward the successful sale of a house, though overlooked from time to time. So, to appreciate the importance of listing descriptions, let’s first have a look at why listings matter.

• First impressions: Listing descriptions are often the first detailed information a buyer sees after the photos. They set the tone for how they perceive the property and can either entice them to learn more or move on to another listing.
• Highlighting features: Good descriptions emphasize the property’s unique features, such as a renovated kitchen, a spacious backyard, or proximity to amenities. These details help a property stand out.
• Emotional connection: Effective descriptions complement the emotional connection created by the listing photos, helping buyers paint a picture of what it would be like to live in a given home.
• Search Engine Optimization (SEO): Well-written descriptions with relevant keywords improve the property’s visibility in online searches, increasing the chances of the listing being seen.
• Building trust: Clear, honest, and informative descriptions help build trust with potential buyers. They reassure them that the property is accurately represented, which is crucial for making a decision.
• Targeting the right audience: A carefully crafted real estate listing description helps attract the right audience by focusing on features that appeal to specific buyer demographics.
• Reducing time on the market: Properties with compelling descriptions attract more interest, leading to faster showings and offers. This greatly reduces the time a property spends on the market.

Write Engaging Listing Descriptions: What’s the Catch?

Countless writers advise you to just put pen to paper – or fingers on a keyboard for the sake of current digital times – and simply write. This, they advocate, will get your creative juices flowing. However, creativity alone won’t sell your house, so it’s better to observe some rules before you begin.

Know your audience

Sure, you just want to sell a house, whether it’s yours or that of your client, but a house is just another product. And every product has its own specific audience(s).

Maybe a house suits some buyers more than it does others! You should see if it’s good for a single-child family or an extended family looking for some extra space. Is there a special pet-friendly feature that might appeal to animal lovers? Whoever the place might be suited for, organize your real estate listing description around their needs and lifestyle!

“Located in a top-rated school district, this home is perfect for a growing family. With a large backyard and a safe neighborhood, it’s an ideal space for kids to play and grow.” 

Regardless of what comes before or after this description, the agent has identified the suitable audience. The place is ideal for big families who need a safe place for their children.

Write compelling headlines

Think of headlines as the photo element of your words! It’s there to attract attention to the real estate listing description itself.

A headline is composed of just a few words, yet it should convey an interesting message and entice readers to read through the entire content. Picking the right adjectives that evoke emotions and curiosity is key to writing compelling headlines. While it’s not a must, headings are usually location-specific or draw attention to a unique feature of the property. Here’s an example of a concise and compelling headline that makes the reader want to know more:

“ Elegant Townhouse on Fifth Avenue, Steps from Central Park ”

The adjective “elegant” suggests that the place is graceful and stylish. Also, to emphasize the prime location of the house, the writer has used the phrase “steps from” to show how close the place is to Central Park.

Begin with a compelling opening

To complement that heading, you need to include a captivating opening. Something that reveals more about the property and tells the reader, “There is something special about this house.” Take a look at the one below:

“Enter a world of sophistication in this beautifully renovated home.”

While providing more information about the property, the phrase “world of sophistication” entices the reader to continue reading and learn more about the place.

Highlight all unique features

Most properties have more than a couple of unique features. You only need to bring them to the buyers’ attention by describing them thoughtfully. Does the kitchen boast custom cabinetry with handcrafted details? Perhaps there is a cozy reading nook next to a charming fireplace, or even a breakfast area overlooking a serene garden.

Remember, though, that just as you shouldn’t be dismissive and judge the place as ordinary, you shouldn’t ramble on about every detail trying to present an unrealistic picture of the place. Mentioning one or two unique features would suffice. Look how the real estate listing description below highlights the property’s features in one sentence!

“This exceptional duplex boasts 3 bedrooms and 3 full baths, featuring custom California Closets throughout for unparalleled organization.”

Always be brief

Remember that your listing is only one of thousands in the market. So, don’t assume that buyers will take their time and scrutinize everything you’ve written about the property. They only spend a minute, if not less, to learn about the property. That’s all you have to capture their interest. If you fail to do so, they’ll move on to the next listing. Look at how the lengthy description below can be summarized into a few sentences without leaving out any important details.

“Welcome to your dream home! As you step through the front door of this stunning brick residence, you’ll immediately fall in love with its expansive design and timeless charm. Freshly painted interiors and brand-new carpet set the stage for a warm and inviting atmosphere that welcomes you home. The grand high-ceiling foyer gracefully ushers you into the heart of the home: a spacious family room bathed in natural light, thanks to large windows that offer breathtaking views of your own private backyard oasis. The backyard is a true retreat, featuring majestic old-growth live oaks that frame a luxurious designer black-bottom pool and spa, perfect for relaxation or entertaining. Situated on two generous lots, this property offers an abundance of outdoor space, making it an entertainer’s paradise with a sprawling backyard. The layout is ideal for both family living and hosting guests, with the primary suite conveniently located on the main level. The primary bedroom features a dual-vanity bathroom and is adjacent to the family room and an open-concept kitchen, seamlessly connecting with the breakfast nook to create a large, integrated living space. For more formal occasions, the private dining room is perfectly situated just off the kitchen, providing an intimate setting for memorable dinners. Upstairs, four additional bedrooms surround a cozy game room, offering a private space for relaxation or play. From this vantage point, you can overlook the stunning pool, further enhancing the serene and inviting ambiance of this exceptional home.”

Now, have a look at the concise version that’s almost 7 lines shorter:

“This stunning brick residence offers expansive design and timeless charm, with freshly painted interiors and brand-new carpet creating a warm, inviting atmosphere. The grand high-ceiling foyer leads to a spacious family room filled with natural light, offering breathtaking views of your private backyard oasis. The backyard features majestic live oaks and a luxurious black-bottom pool and spa, perfect for relaxation or entertaining. Situated on two generous lots, the property provides ample outdoor space, making it an entertainer’s paradise. The main level includes a primary suite with a dual-vanity bathroom, conveniently located near the open-concept kitchen, breakfast nook, and family room. A private dining room offers the perfect setting for formal dinners. Upstairs, four additional bedrooms surround a cozy game room, with views overlooking the stunning pool, enhancing the serene ambiance of this exceptional home.”

This real estate listing description provides enough information regarding the architecture and convenience of the place without boring the reader with unnecessary trivia.

Bullets instead of lengthy text

More often than not, you may think that everything you’ve written is necessary for the reader. If you don’t want to delete anything, put some of the details in bullet point format. For example, in the previous description, if you still feel that some details should be included, you can present them as separate bullet points.

“Additional Features:

• Expansive design and timeless charm
• Freshly painted interiors and brand-new carpet
• Grand high-ceiling foyer
• Spacious family room with large windows
• Majestic old-growth live oaks in the backyard
• Luxurious designer black-bottom pool and spa
• Sprawling backyard, perfect for entertaining
• Primary suite on the main level with dual-vanity bathroom”

With bullets, buyers find all the info they need to know about the property without dozing off!

Create vivid visions with words

If your real estate listing description follows all the tips above and yet doesn’t capture much attention, it might be due to your poor choice of words.

Avoid using too ordinary or overly abstract words. Always keep in mind that readers picture the place based on how you’ve described it. Typical adjectives will not spark interest, while highly abstract ones may only create confusion. Here’s an example of a typical description that can be improved with better adjectives:

“This fully detached one-family colonial (six-room duplex) is situated on a beautiful block allowing you to enjoy a feeling of country living in a quaint cottage setting.”

By itself, this real estate listing description is nice, but by changing just a few words, the reader will easily picture the soothing atmosphere of the place and experience and entirely different feeling about the property.

“This charming secluded one-family colonial (six-room duplex) is situated on a serene quiet block, allowing you to enjoy a feeling of country life in an idyllic cottage setting.”

Persuade readers to act

Many agents forget about including an effective ‘call-to-action’ (CTA). Please don’t be one of them! A CTA is a short sentence you put at the end of your description, inviting buyers to take some form of action like booking a visit or contacting the agent for more information.

In the realm of sales, when the demand for your product is high, your CTA can carry a tone of urgency, telling buyers that the property will soon be sold, or the promise of a more sweet offer if they act now. That way, you’ll hint that they shouldn’t wait until it’s too late. Here are some examples:

• “Don’t miss this rare chance to renovate and personalize your own space in a prime West Village location.”
• “This is a rare opportunity.”
• “MUST SEE!!! EMAIL FOR AN APPOINTMENT.”
• “Don’t miss out on this exceptional opportunity to own a beautifully renovated home in a sought-after neighborhood.”

Make use of artificial intelligence

Preparing a well-crafted and intriguing real estate listing description takes some time, even for those who have a way with words! But it sure doesn’t have to be like this.

Instead of joining those who, for whatever reason, worry about AI replacing real estate agents , you can use this great technology in your daily tasks, including writing property descriptions. You could use tools like ChatGPT or Perplexty AI. Here’s a tutorial on how to use ChatGPT to write property descriptions .

Couple descriptions with visuals

Let’s agree that black and white type can never compete with a dazzling, colored photo of a property under the twilight sky! Always make sure that your descriptions are accompanied with eye-catching photos. You can write the best description of a lifetime and still lose the competition to a few alluring photos in the adjacent listing.

But remember, hastily snapping and uploading photos without properly editing them will only leave a negative impression on the buyers. You’re going to convince the buyers that the place is worth buying, and this should be reflected in your real estate listing description, as well as the visuals you provide. Therefore, it’s necessary to know how to capture perfect real estate photos and edit them before attaching them to your listing.

Unleash the Magic of Words!

Words have the power to make or break lots of things, including the sale of houses. Use them correctly, and you’ll have a headstart against the competition. Bear in mind that creativity is only one side of the coin. Study your audience, put yourself in their shoes, be critical of your descriptions, and make sure that every single word serves a purpose.

Also, don’t leave the words high and dry without proper photos, and you’re good to go!

I've been passionate for real estate photography since the early years of my student life. On the other hand, literature and specifically writing have always been my escape from reality. Combining these two parts of my life led me to write about this vibrant field. Now, I'm working at AI HomeDesign as the editor in chief and I write about AI in interior design and real estate photo editing.

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• The Writer’s Field Guide to the Craft of Fiction
• How to Find a Premise for a Story
• How to Develop a Premise into a Story
• How to Describe Setting
• How to Create and Develop Characters
• How to Write a Scene
• How to Structure a Story
• How to Move Through Time and Space
• How to Write (Or Write Around) Plot
• How to Raise the Stakes
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How to Describe a House

Domingo Martinez’s memoir, The Boy Kings of Texas , was a finalist for the National Book Award.

Describing a house in a story ought to be easy. After all, real estate listings do it every day: 3 bedrooms, 2 baths. For poetic purposes, maybe throw in a window and chair. Of course, more is needed—but is that  more simply more detail?

One of the best examples of a house description that I’ve read in a long time comes from the first chapter of  The Boy Kings of Texas . Domingo Martinez’s memoir tells the story of his family and growing up in Brownsville, Texas. It was a bestseller and a finalist for the National Book Award. You can  read the opening pages   at the website of The Diane Rehm Show..

How the Story Works

As a thought experiment, try describing the house or apartment where you live. (Seriously, give it a try.)

What happened? Odds are, you started with the property listings and then got stumped. A good description requires some organizational principle, and until you find it, you’re just listing things.

The house that Martinez describes belonged his father’s stepuncle. The two families did not get along, as Martinez explains here:

Elogio and his four sons clearly felt that Dad and his family did not belong in the Rubio barrio, since Gramma had married into the barrio when Dad was already four years old, a child from another man. Elogio was our Grampa’s usurping younger brother, and he wanted control of the family trucking business that Grampa had built. As Grampa’s stepson, Dad challenged Elogio’s succession. It was a Mexican parody of Shakespeare, in the barrio, with sweat-soaked sombreros and antiquated dump trucks.

That tension is important because it informs the way Martinez describes the Rubios’ house, property, and near-feral dogs:

The Rubios had kept these dogs unfed, unloved, and hostile. Presumably it was to keep burglars away from their prototypical barrio home: a main house, built by farmhands many years before, with subsequent single-room constructions slapped together according to the needs of the coming-of-age males and their knocked-up wetback girlfriends. As such, the houses were consistently in varying stages of construction and deconstruction, because the boys never left home; they just brought their illegitimate children and unhappy wives along for the only ride they knew, the one that headed nowhere.

Notice the word choices:  slapped ,  knocked-up ,  wetback , illegitimate, unhappy.  They’re all negative.

Now, think about what other words Martinez could have described the house (or the words that a Realtor would use):  big, hand-built ,  rambling ,  homey ,  comfortable . But those words would be totally out-of-place in this passage. Because Martinez has clearly defined his feelings toward the inhabitants of the house, the tone of the description is established. Once you’ve got the tone, the actual descriptions tend to present themselves automatically. The trick is to give your brain some guidelines. You’re not asking it to pull up every single detail about a place, just a few. The more clearly (and, usually, more emotionally) you define the guidelines, the easier it is to write the description.

It’s also worth noting that the description of the Rubios’ house is connected inextricably to the people who live in it. The main two sentences about the shape and construction of the house (beginning with Presumably… and  As such… ) end with the human rationale for the construction decisions ( according to the needs…   and  because the boys never left home ). The behavior and the needs of the family shape not only the house but the description of the house as well.

The Writing Exercise

Let’s describe a house or apartment (or wherever you or a character lives) using the passage from  The Boy Kings of Texas  by Domingo Martinez as a model:

• Choose your narrator or main character. If it’s you—good. If it’s a character in a story—also good. You need a primary perspective, a lens through which to view the house and everything else.
• Choose the house and its inhabitants.  Who lives there? How are they connected to your narrator or main character?
• Identify the emotional angle on the house. How does the narrator or character feel about the house or the people living in it? Don’t think too hard; just brainstorm. Does the character have warm feelings? Is the character bitter, disappointed, angry, nostalgic, sad? Are the first memories or scenes that come to mind funny? Tragic? Tense?
• Write a quick scene/anecdote that illustrates that emotion. Focus the scene or story on a character or two and a particular moment in time. Remember, the goal is to tell a story that conveys how you or your character feels about the place.
• Generalize about the people who live in the house (or spend time there).  This can be as simple as writing a sentence that begins, “They were the kind of people who…”
• Generalize how the people  used the   house.  Did they use in a communal way (everyone eating, talking, hanging out together)? Did they isolate themselves into rooms? Did they come and go at odd hours? What sort of activities did they do there? Keep in mind the sort of people you are (previous step). If they’re the sort of people who ____, that means they spent a lot of time _____, which really made me/your character feel ______.
• Generalize how the house was a perfect/imperfect fit for these activities and these people. Did the house allow the people to do the activities? Were the people cramped? Did the people modify the house in order to do the things they wanted to do? In what ways did they modify their own behavior to fit the house?
• Describe the house.  You’ve probably already written a few lines about the house. Now you’re summing them up. You might start with a sentence about the people: They were the kind of people who _____ or They spent a lot of time _____. Or, you can jump straight to the house with a sentence like this: It was the sort of house that _____ or It was a typical _____ house. Your goal is to write a description of the house that focuses on the ways it was used, the ways it fit a type of behavior, or the ways it shaped the inhabitants’ behavior. Keep in mind the cue words and phrases that Martinez uses ( according to the needs…   and  because the boys ). How can you describe the house in terms of causality?

As you likely know, people’s houses tend to become manifestations of their personality traits. The goal, then, is to write a description of a house that is as active as the people who live in it.

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Tags: character development , creative writing exercises , creative writing prompts , describing setting and place , Domingo Martinez , Hispanic literature , How to Write a Personal Essay , Texas literature , The Boy Kings of Texas

• Comments 9 Comments
• Categories Character Development , Setting and Place

9 Responses to “How to Describe a House”

This was very informative and very helpful! I look forward to trying these tips out very soon.

Thanks! Let me know how it goes.

Cool tips for writers like me. It’s really hard to describe a house in a story if you want to make it real for your readers. Thanks for sharing your thoughts.

wow. great tips for bloggers like me. You did a great job on writing this post. I was impressed by your ideas.

Please I nedd help .

Please how can i become a writer

I like this

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57 Best Ways to Describe Buildings in Writing (+ Examples)

One of the key components of any setting is the buildings within it.

Knowing how to describe buildings can transport your reader right into the world you’ve built.

Here’s how to describe buildings in writing:

Describe buildings in writing by utilizing architectural style, historical periods, materials used, and their cultural significance. Incorporate sensory details like soundscapes and emotional resonance. Highlight unique features, transformations, legends, and personal memories for depth.

In this article, you’ll learn all the ways to describe buildings in your writing.

1. By Historical Period

Table of Contents

Different historical periods offer a plethora of architectural designs.

When you mention a building from the Renaissance era, the image of grandeur, classic designs, and meticulous details springs to mind.

Similarly, medieval structures might invoke images of castles and fortresses.

Some historical periods to consider are:

• Ancient : Pyramids, temples, and coliseums.
• Medieval : Castles, fortresses, and walled towns.
• Renaissance : Grand manors, theaters, and palaces.
• Victorian : Ornate houses, large estates, and townhouses.
• Modern : Skyscrapers, glass-fronted buildings, and minimalist designs.

2. By Material

The building material not only imparts a physical texture to a structure but also offers a tactile feeling to your narrative.

When we describe a structure made of sandstone, readers may visualize its ruggedness and the warmth of its golden-brown hue.

On the other hand, glass skyscrapers evoke modernity and offer a reflection (both literal and metaphorical) of the urban world.

Examples of materials :

• Brick : Often seen in traditional townhouses. Think of the classic brownstones of New York.
• Marble : Conjures images of opulent palaces or Greek temples.
• Wood : Wooden lodges or cabins evoke feelings of nature, simplicity, and coziness.
• Glass : Mostly seen in modern office buildings or high-rises, suggesting transparency and sleek design.

3. By Height

Height in buildings can be an implicit indication of many things, including the period in which it was built, its function, or the aspirations of its builders.

A towering skyscraper in a business district implies a beacon of commerce and ambition.

In contrast, a quaint, single-story cottage nestled in a village street whispers tales of simplicity and tradition.

The narrative contrast is stark between the dominance of a city’s tallest structure and the humble abode that clings to the ground, embodying a quiet, unassuming charm.

Both have stories to tell, and the tales are as different as the shadows they cast.

Every building, whether ancient or modern, stands as a silent witness to the passage of time.

When describing an old, moss-covered stone building, readers might imagine the countless seasons it has withstood, the generations it has seen, and the myriad stories embedded in its walls.

A newly constructed high-rise, with its shiny facade and contemporary design, hints at a world that’s rapidly evolving, racing towards the future.

It speaks of innovation, of fresh beginnings, and sometimes, of the relentless march of progress that leaves no room for the old.

5. By Function

A building’s function is its heartbeat. It dictates the rhythm of activities inside, the kind of people who frequent it, and the emotions it evokes.

A school, for instance, might resonate with the sounds of children’s laughter, the rustling of books, and the knowledge pursuits.

Examples of functions :

• Library : A sanctuary of silence, corridors filled with the musky scent of old books, and seekers of knowledge lost in its aisles.
• Factory : Buzzing with activity, and machinery noise, indicative of industry and production.
• Barn : Evoking rustic charm, the scent of hay, and the sounds of farm animals.
• Theater : A world of art, echoing with applause, dramatic performances, and cultural expressions.

6. By Atmosphere

More than its physical attributes, the atmosphere of a building defines its soul.

It’s the difference between a church’s hallowed silence, which commands reverence, and the bustling, lively cacophony of a market square teeming with life.

While the exterior might give a hint, it’s the interior atmosphere of a building that truly draws a reader in.

The interior offers them a seat in its world, whether that’s the tranquility of a remote mountain monastery or the energetic vibe of a downtown jazz club.

7. By Surroundings

Buildings don’t exist in isolation.

They’re part of a larger tableau. Describing the surroundings sets the stage.

A lone manor at the edge of a dark forest might evoke mystery and intrigue, while the same manor overlooking a serene lake offers tranquility.

Context, in essence, is a silent storyteller.

It provides clues about the building’s purpose, its history, and its relationship with its environment.

The quaint bookshop squeezed between two modern cafes speaks of resilience amidst change.

Just as a historic monument amidst skyscrapers stands as a reminder of the city’s rich past.

8. By Color

Colors are a palette of emotions.

Describing a building’s color is akin to painting its mood.

The pastel hues of a coastal villa might convey a laid-back, beachy vibe.

Meanwhile, the monochrome shades of an urban structure suggest sobriety and functionality.

Whether it’s the radiant gold of a palace under the sun, the deep blue of a nighttime diner, or the rusty red of an old barn, colors breathe life into descriptions, making them vivid and evocative.

Size can be both a physical measure and a psychological one.

A sprawling mansion, with its many rooms and vast lawns, can indicate grandeur and opulence.

On the other hand, a small, compact house might not be grand, but it could brim with warmth and coziness.

It’s about the space, its utilization, and the feeling it imparts.

Does the vastness of a castle make one feel lost, or does it evoke a sense of awe? Does the confined space of an attic room feel claustrophobic, or does it exude intimacy?

10. By Architectural Style

Every architectural style brings with it a set of aesthetics, principles, and histories.

A Gothic cathedral, with its pointed arches and intricate detailing, is more than just a place of worship

It’s a testament to a particular period of architectural achievement.

Examples of architectural styles :

• Art Deco : Think of the glamorous 1920s, with ornate details, bold geometric forms, and lavish materials.
• Brutalist : Characterized by raw, unadorned concrete structures, it often evokes strength and functionality.
• Colonial : Reminiscent of colonization eras, with large porches, brick facades, and symmetrical designs.
• Modernist : Simplified forms, open floor plans, and a strong emphasis on horizontal and vertical lines.

11. By Cultural Influences

Every culture has its distinct architectural imprints.

Buildings influenced by a specific culture bring with them a rich tapestry of history, traditions, and artistic nuances.

For instance, a pagoda-style temple immediately brings forth Asian influences, whereas a hacienda-style house could transport readers to the heart of Mexico.

A mosque, with its minarets piercing the sky, intricately designed domes, and calligraphy-laden interiors, speaks of Islamic artistry.

A Mediterranean villa with stucco walls and red-tiled roofs tells tales of sun-kissed coasts and leisurely lifestyles.

12. By State of Repair

The condition of a building can be a rich source of narrative information.

A dilapidated mansion covered in ivy, with broken windows and creaky doors, might hint at long-forgotten stories, neglect, or even hauntings.

In contrast, a well-maintained Victorian house, freshly painted with a manicured lawn, suggests pride, history cherished and sustained.

Structures in ruins, especially historic ones, often feel melancholic, reminding readers of the inexorable march of time.

Meanwhile, buildings under construction are beacons of progress, symbolizing hope, aspirations, and the future.

13. By Decorative Elements

Details matter.

An ornate balcony with wrought-iron railings, statues adorning entrances, or stained glass windows can offer readers visual treats and clues about a building’s history and the aesthetic preferences of its inhabitants or architects.

Examples of decorative elements :

• Gargoyles : Often found in Gothic structures, these stone creatures serve both decorative and architectural purposes.
• Frescoes : Painted walls or ceilings, common in Renaissance buildings, depict scenes or stories.
• Mosaics : Pieces of colored glass or stones arranged to form patterns or images, frequently found in Byzantine architecture.
• Columns : Pillars that might be Doric, Ionic, or Corinthian, each bringing a different historical and aesthetic layer.

14. By Lighting

Light, both natural and artificial, plays a significant role in setting the mood.

A cathedral bathed in the soft hues of sunlight filtering through stained glass windows offers a kaleidoscope of colors and emotions.

Conversely, an alleyway dimly lit by a lone lamp post might evoke feelings of solitude or mystery.

The glow of lanterns in an old inn or the harsh neon lights of a modern nightclub can drastically alter the way a building is perceived, grounding readers in a specific time or mood.

15. By Acoustics

Beyond the visual, what does a building sound like?

The echo of footsteps in a grand marble hall, the muffled sounds in a carpeted library, or the lively acoustics of a music hall can immerse readers deeper into the setting.

Acoustics can also serve as indicators.

Sound bouncing off the walls of an empty mansion might evoke feelings of loneliness or abandonment.

Buildings like opera houses or concert halls, specially designed for optimal acoustics, not only emphasize the significance of sound but also bear testimony to the architectural marvels dedicated to the art of sound.

16. By User Experience

How does one navigate or experience the building?

A labyrinthine palace with endless corridors and secret chambers can give a sense of mystery.

In contrast, an open-plan modern office emphasizes transparency and collaboration.

The ease or difficulty of navigating a space, the viewpoints offered by balconies or windows, and even the experience of ascending a grand staircase versus taking a modern elevator can offer readers insights into the building’s purpose and the era’s design principles.

17. By Integration with Nature

Some buildings seamlessly integrate with their natural surroundings, while others stand out.

A cottage with walls covered in ivy, almost hidden by the woods around it, offers a different narrative than a steel-and-glass structure stark against a forest backdrop.

Consider a treehouse that becomes one with the canopy or a desert abode designed for optimal cooling.

Either way, the relationship between a building and its environment can be a rich descriptor, highlighting harmony or discord.

18. By Innovations or Anachronisms

Certain structures stand out due to their innovative designs or features that are anachronistic for their time.

An ancient building with ahead-of-its-time water systems, or a futuristic house with solar integrations and smart tech in a traditional neighborhood, can be points of interest.

Such descriptions can surprise the reader, make them curious, or emphasize the uniqueness and significance of a structure.

19. By Symbolic Significance

Beyond their tangible attributes, some buildings hold symbolic meanings.

They might represent power (like a king’s palace), spirituality (like a temple or church), knowledge (like a grand library), or even decay and decline (like ruins).

The symbolic weight of a building can add depth to its description and make it more resonant in the narrative.

20. By Popularity or Notoriety

Lastly, how is the building perceived by the masses?

Is it a famous landmark, a tourist magnet with crowds always milling about?

Or perhaps it’s a notorious structure, shunned by locals due to dark tales or unfortunate histories.

The public’s perception of a building, whether a beloved local bakery or a haunted mansion, can influence its role in the story and shape the readers’ attitudes towards it.

21. By Ornamentation and Artistry

Buildings can be embellished with diverse forms of ornamentation, from intricate carvings to frescoes.

This decor often reflects the cultural and historical contexts, as well as the individual tastes of its creators.

A building adorned with gargoyles and flying buttresses, for example, might point towards Gothic influences.

• Baroque Churches : Filled with lavish ornamentation, gilded statues, and dramatic frescoes.
• Indian Temples : Carved with intricate sculptures depicting gods, goddesses, and tales from epics.
• Art Nouveau Buildings : Characterized by sinuous lines, floral motifs, and harmonious curves.

22. By Patronage or Ownership

The patron or owner of a building can provide essential insights into its style, purpose, and decor.

Palaces built by powerful rulers often reflect their ambitions, tastes, or the political needs of their time.

On the other hand, structures erected by philanthropists might emphasize utility and public welfare.

• The Medici family in Renaissance Florence sponsored numerous buildings that became masterpieces of their era.
• The Rockefeller Center in New York, financed by the Rockefeller family, is a beacon of art deco design and urban planning.

23. By Architectural Movement

Every era spawns architectural movements with distinct principles and aesthetics.

Describing a building by its movement aligns it with specific philosophies, materials, and designs.

The minimalist, functional approach of the Bauhaus contrasts with the ornate designs of the Rococo.

• Bauhaus : Emphasizes functionality and eschews unnecessary ornamentation.
• Rococo : Known for its playful, whimsical, and intricate designs, often in pastel colors.

24. By Social and Economic Status

Buildings can often depict the socio-economic status of their inhabitants or the region they’re located in.

Mansions, penthouses, and gated communities often exude opulence.

In comparison, slums, tenements, and worker cottages might highlight poverty or the working-class struggles.

Examples: The elegant townhouses of London’s Belgravia versus the narrow, crowded lanes of Dharavi in Mumbai.

25. By Sensory Appeal

Beyond sight, buildings can be described by how they appeal to other senses.

The scent of aged wood in a historic home, the touch of cool marble underfoot in a palace, or the distant sounds echoing through a vast cathedral can make descriptions more immersive.

• The warm, inviting scent of freshly baked bread from a French bakery.
• The gentle, rhythmic tapping of rain on a tin-roofed cottage.

26. By Folklore or Legend

Some buildings are shrouded in myths, legends, or local tales.

A castle might be infamous for its ghostly residents, or a historic home might be revered as a hero’s birthplace.

Such tales add depth, intrigue, and cultural context.

• The legend of the Tower of London’s ravens, suggesting the kingdom’s fall if they ever leave.
• The lore surrounding Transylvania’s Bran Castle, often linked with the Dracula legend.

27. By Climate Adaptation

Buildings can be designed or modified to adapt to their climatic conditions.

A desert home might have thick walls to keep the interiors cool, while houses in tropical regions might feature wide verandas and high ceilings for ventilation.

• The igloos of the Arctic, built from blocks of snow.
• Traditional Arabian homes with wind towers for natural cooling.

28. By Relation to Other Structures

The juxtaposition of a building with its neighboring structures can offer rich contrasts or harmonies.

A medieval church beside a modern mall might highlight the city’s layered history or the interplay of the sacred and the commercial.

• The Flatiron Building in New York, with its unique triangular shape, set against the backdrop of modern skyscrapers.
• Rome’s Pantheon, an ancient temple, surrounded by renaissance buildings and modern cafes.

29. By Adaptive Reuse

Old structures might be repurposed for new functions, preserving their history while adapting to contemporary needs.

Warehouses transformed into lofts, churches turned into bookshops, or palaces renovated into hotels.

Transformations show the evolving narratives of buildings.

• The Tate Modern in London, once a power station.
• Book and Bed Hostels in Tokyo, combining bookshops with sleeping quarters.

30. By Emotional Resonance

How does a building make one feel?

Describing the emotional response it evokes can be more powerful than detailing its physical attributes.

A derelict asylum might exude eeriness, while a childhood home could evoke nostalgia.

• The somber, reflective atmosphere of the 9/11 Memorial.
• The joy and wonder of entering the whimsical world of Gaudí’s Casa Batlló in Barcelona.

31. By Historical Events

Many buildings carry the weight of significant historical events.

These events can cast a long shadow over the building’s atmosphere and its place in society.

For instance, a palace that was the site of a famous treaty signing or an assassination takes on the weight and significance of those events, shaping how one views and describes it.

The mere mention of such a building might evoke a vivid picture in the reader’s mind, filled with the drama and emotion of the past.

• The Palace of Versailles in France, which witnessed numerous royal dramas and the signing of the Treaty of Versailles.
• Ford’s Theatre in Washington D.C., forever remembered as the assassination site of President Abraham Lincoln.

32. By Foundation

The foundation of a building is its bedrock, dictating its stability, longevity, and sometimes even its aesthetic appeal.

It speaks volumes about the building’s resilience, design intentions, and the environment it’s in.

Different terrains require different types of foundations.

A building’s foundation can indicate whether it’s designed to withstand earthquakes, floods, or other environmental factors.

• Stilt homes in flood-prone areas, raised above ground level, showcase the adaptation to the local environment.
• Buildings in earthquake-prone regions like Japan might have deep foundations and reinforced pillars to absorb shocks.

33. By Roof

Roofs provide shelter but also contribute to a building’s identity.

They often serve as an architectural highlight or adaptation to the climate of a region.

A roof can be symbolic of a region’s architectural history or a practical response to weather conditions. It can be decorative or functional, or both.

• The distinct pagoda-style roofs in ancient Chinese architecture, with their upturned eaves.
• Thatched roofs of English cottages, providing insulation and showcasing a rustic charm.

34. By Landscape Integration

How a building integrates or stands out from its surrounding landscape can be a focal point of description.

A mansion atop a hill overlooking a town tells a story of dominance or isolation, while a camouflaged cabin in the woods speaks of retreat and harmony with nature.

• Machu Picchu in Peru, a stone city seamlessly integrated into the mountainous terrain.
• Cliffside dwellings like the Hanging Temple in China, defying gravity and blending with the vertical landscape.

35. By Socio-political Context

Architecture often mirrors the socio-political climate of its time.

Structures built during totalitarian regimes might exude power and intimidation, while those from a renaissance period might reflect hope, curiosity, and the human spirit.

Describing buildings within this context can enhance the depth of a story, setting the stage for the characters’ challenges and triumphs.

• The grandeur of Stalinist architecture, like the Seven Sisters in Moscow, representing power and state dominance.
• The democratic openness of city halls and public squares in many European cities, symbolizing public participation and freedom.

36. By Architectural Philosophy

Some buildings are constructed based on specific architectural philosophies or principles.

Perhaps the Japanese philosophy of “Wabi-sabi” celebrating imperfection or the Modernist mantra “form follows function.”

These guiding principles can be a unique way to delve into the building’s essence.

• Fallingwater by Frank Lloyd Wright, embodying the philosophy of organic architecture.
• The grid-like simplicity of De Stijl architecture , as seen in Rietveld Schröder House.

37. By Spiritual or Religious Significance

Many structures are steeped in spiritual or religious significance, making them more than just brick and mortar.

Temples, churches, mosques, and other religious edifices often come loaded with symbolic elements, rituals, and an aura of reverence.

• The Notre-Dame Cathedral i n Paris, with its Gothic spires, rose windows, and religious relics.
• The intricately carved Jain temples of India, representing non-violence and respect for all living beings.

38. By Reflection of the Times

Architecture can be a mirror to the prevalent trends, technology, and societal values of its era.

A post-war building might carry elements of resilience and simplicity.

Structures from a prosperous era might, instead, exude opulence and flamboyance.

• Art Deco buildings of the Roaring Twenties, like the Chrysler Building in New York, symbolizing prosperity and technological progress.
• The austere, functional buildings of post-World War II Europe, reflecting the continent’s recovery phase.

39. By Personal Stories and Anecdotes

Every building might have personal stories or anecdotes linked to it.

These tales, whether of love, tragedy, triumph, or everyday life, can turn a mundane structure into something special.

A house might be remembered for the family feuds it witnessed, or a bridge might be iconic for a legendary love story.

• The Romeo and Juliet balcony in Verona, believed to be the site of the famous Shakespearean love story.
• The childhood homes of famous personalities, like Mozart’s Geburtshaus in Salzburg, which tells tales of prodigious talent and early beginnings.

40. By Flooring

Flooring can reflect the luxury, practicality, or cultural elements of a building.

It plays a significant role in interior aesthetics and user comfort.

The choice of flooring material, its texture, and design can say a lot about the purpose of a room and the building’s overall theme.

• Design: The intricately designed marble floors of palaces, indicating opulence and grandeur.
• Material: Bamboo or tatami mat flooring in traditional Japanese homes, bringing forth an essence of simplicity and nature.

41. By Urban vs. Rural Setting

The setting of a building, whether in a bustling urban environment or a serene rural backdrop, affects its architecture, materials used, and its overall ambiance.

Urban structures might prioritize vertical expansion and efficient space use.

Rural ones might spread outwards, integrating with nature.

• The compact, upward-stretching skyscrapers of Manhattan versus the sprawling ranches of Montana.
• Ancient European farmhouses nestled in valleys versus modern urban apartments with their balconies facing busy streets.

42. By Ecological Impact

With the rising emphasis on sustainability, many buildings are now designed with their ecological footprint in mind.

Consider green roofs and walls to structures entirely powered by renewable energy.

There’s a growing trend towards eco-friendly architecture.

• The Bullitt Center in Seattle is called the world’s most eco-friendly office building.
• Ancient cliff dwellings, which utilized natural rock formations to maintain interior temperatures and minimize impact on the environment.

43. By Underground Space

A building’s underground space can reveal hidden functions, histories, or layers of utility that aren’t immediately visible on the surface.

Basements, cellars, underground bunkers, or parking spaces can add layers of mystery, function, or historical depth.

• Ancient catacombs or crypts beneath churches, like the Catacombs of Paris, harboring history and tales of the departed.
• Modern skyscrapers with multiple levels of underground parking and utility spaces, showcasing urban space optimization.

44. By Human Interaction

How people interact with a building can be a powerful descriptor.

Are its halls always crowded?

Do children play in its courtyards? Is it a place of solitude or social interaction?

Such descriptions bring the building to life, emphasizing its role in the community.

• The lively bustle of Grand Central Terminal in New York, with commuters rushing, tourists marveling, and couples reuniting.
• The tranquil corridors of monasteries, where the only sounds might be the soft footsteps of monks.

45. By Technological Advancements

In the modern age, buildings can be described by the technology they incorporate.

Smart homes, buildings with integrated AI systems, or structures with advanced security systems reflect the advancements of the age.

• The Edge in Amsterdam, touted as the world’s smartest building, where even the coffee machines are connected to the internet.
• Historical aqueducts and water systems, showcasing the engineering prowess of ancient civilizations.

46. By Adaptability and Flexibility

Some buildings are designed to be adaptable to different needs over time.

These structures might have movable walls, transformable spaces, or modular designs that can evolve with changing requirements.

• The Habitat 67 complex in Montreal, where prefabricated modules can be reconfigured.
• Japanese homes designed with large open spaces that can serve multiple purposes, from living rooms in the day to sleeping areas at night.

47. By Fragrance and Aroma

Though subtle, the distinctive smells associated with certain buildings can paint a vivid picture.

A library’s musty scent, the fresh aroma from a bakery, or the mix of incense in a temple can transport the reader to the location instantly.

• The cedarwood fragrance permeating ancient temples in Kyoto.
• The unmistakable scent of chlorine in indoor swimming complexes.

48. By Security Features

Security features can provide insights into the importance, vulnerability, or the treasures a building holds.

It can also reflect the socio-political environment of the locale.

A building heavily fortified indicates its importance or the potential threats it might face, whereas minimal security might indicate peace, openness, or a lack of valuable contents.

• The Buckingham Palace with its guards, high walls, and surveillance systems, highlighting the importance and the need to protect the monarchy.
• A quiet, open-plan library in a small town, with just CCTV cameras, showcases the trust in the community and the open access to knowledge.

49. By Mystique and Legends

Every region has its tales, its myths, and sometimes these stories are intrinsically tied to certain structures.

A haunted house, a castle rumored to have hidden treasures, or an inn with tales of historical figures stopping by can add a layer of mystique and depth to the description.

• The Tower of London, with its many ghostly tales including that of Anne Boleyn.
• Château de Brissac in France, also known as the “Giant of the Loire Valley,” renowned for its ghost, “la Dame Verte” or the Green Lady.

50. By Seasons and Weather

The way a building interacts with different seasons can be enchanting.

How it stands resilient during winter storms, becomes enlivened by spring blossoms, offers shade in summer, or is framed by autumn leaves can bring a dynamic quality to descriptions.

• Neuschwanstein Castle in Germany, often pictured blanketed in winter snow, looking like a fairy-tale come alive.
• Traditional Japanese homes with engawas (verandas) designed to appreciate seasonal changes, especially the sakura bloom in spring.

51. By Movement and Dynamics

While buildings are inherently static, the environment around them isn’t.

Describe how shadows move across a structure during the day, how it appears through the mist, or how its reflection dances on water.

These details can capture a building’s dynamic interplay with the environment.

• The play of sunset hues on Petra’s Al-Khazneh in Jordan, making the ancient rose-red city look aflame.
• The Marina Bay Sands hotel in Singapore, with its surrealistic appearance as it reflects on the bay waters.

52. By Proportions and Geometry

A building’s proportions, symmetry, or lack thereof, and its geometrical design elements can serve as potent descriptors.

They can convey balance, chaos, grandeur, or coziness, depending on the design.

• The perfectly symmetrical facade of the Taj Mahal in India, representing balance and beauty.
• The twisted and unconventional design of the Dancing House in Prague, which challenges traditional architectural norms.

53. By Hidden or Secret Elements

Every building might have its hidden nooks, secret passages, or lesser-known elements.

Describing these can add an element of intrigue and adventure to the narrative.

• The hidden chambers and passageways of Hampton Court Palace in England.
• The concealed courtyards of Marrakech’s riads, which offer an oasis of calm in the midst of the city’s hustle.

54. By Time of Day

The time of day can drastically change how a building is perceived.

Dawn might cast a soft golden glow, midday could highlight the structure’s magnificence under bright light.

Dusk might lend a serene hue, while nighttime could unveil a structure illuminated in artificial lights.

• Eiffel Tower in Paris, which transforms from an iron lattice structure in the day to a sparkling jewel at night.
• Ancient ruins like Stonehenge, which take on a mystical aura during the solstice sunrise.

55. By Parking

Parking can offer a unique perspective on the accessibility, modernity, and practical aspects of a building.

A skyscraper might have a multi-level underground parking facility, while a countryside inn might just have a gravel lot.

The type and style of parking can shed light on the type of people frequenting the building and its location.

Parking is a functional aspect that often gets overlooked.

Yet, it can provide insights into the modern infrastructure and the building’s capacity to accommodate visitors.

• The Burj Khalifa in Dubai, known for its expansive parking decks, indicative of the structure’s modernity and the bustling crowd it attracts.
• A centuries-old church in a European town, with only a cobblestone path leading up to it and no dedicated parking, emphasizing its age and the pedestrian nature of the locale.

56. By What Is Missing

Sometimes, what a building lacks can be as telling as what it includes.

The absence of certain features can highlight its history, purpose, or the socio-economic conditions of its residents.

Absence can be telling. A building missing windows might suggest a need for defense or privacy in historical times.

Lack of modern amenities might indicate either a commitment to maintaining historical authenticity or a lack of resources.

• Castles like the Alhambra in Spain, where certain decorative elements are conspicuously absent due to religious beliefs of the Moors.
• An old house in a rural village, devoid of any electronic fixtures or modern plumbing, hinting at a simpler time or economic constraints.

57. By Literary Genre

Buildings can be described in a style reminiscent of different literary genres.

A haunted house might be described in a gothic or horror style, a futuristic building in a sci-fi manner, or an old mansion in a romantic or historic style.

Literary genres come with their own set of conventions, moods, and themes.

Utilizing these can offer a distinctive lens through which to view and describe a building, thereby setting a tone that aligns with the narrative’s intent.

• An abandoned asylum, its corridors echoing with eerie silences and shadows, drawing from horror literature.
• A building with sleek curves, neon-lit facades, and hovering platforms, reminiscent of science fiction settings like Blade Runner.

50 Words to Describe Buildings

Here is a list of words to describe buildings in your stories, reports, product profiles, and more:

• Dilapidated
• Minimalistic
• Symmetrical
• Breathtaking
• Picturesque
• Verdant (if covered with plants)
• Cobblestoned
• Flourishing

25 Phrases to Describe Buildings

Next, let’s look at some of the best “starter” phrases to use when you need to describe buildings in writing.

• Standing tall against the horizon
• Whispers of bygone eras
• A beacon of modernity
• The touch of nature’s embrace
• Frozen in time
• A dance of shadows and light
• Bearing the weight of history
• A testament to innovation
• Merging tradition and modernity
• Clinging to its past
• Resilient against the elements
• Melting pot of architectural styles
• Crafted with meticulous precision
• Heralding a new age
• Cradled in the lap of nature
• Drawing eyes skyward
• Seamlessly blending with its surroundings
• Shrouded in tales and mysteries
• Rising like a phoenix
• A canvas of artistic expression
• Carved with legends
• Keeping pace with the future
• Holding the stories of centuries
• Echoing the footsteps of the past
• A juxtaposition of epochs

Check out this video about how to describe buildings in writing:

Three Full Building Descriptions

I don’t know about you but I love to see full examples – especially when it comes to writing tips and techniques.

Therefore, here are three examples for how to describe buildings in writing.

The Old Manor House

Nestled on the outskirts of the town, the Old Manor House stands as a silent sentinel of the past.

Its weathered stone walls and time-worn wooden beams whisper tales of bygone eras. The structure, with its vast corridors and winding staircases, holds an enigmatic charm. Ivy covers much of its facade, lending it a verdant embrace.

The large, towering oak trees around it act as guardians, their branches swaying gently with the wind.

Here, every creak of the floorboard and rustle of the leaves seems to echo with stories waiting to be discovered.

Pinnacle Tower

Rising above the bustling city is the Pinnacle Tower, a beacon of modernity.

Its sleek, reflective glass surface mirrors the ever-changing skyline. As the sun sets, the tower transforms into a luminous gem, its lights dancing amidst the city’s constellation. Designed with innovative architecture, it stands not just as a workplace but a testament to human achievement and the possibilities of the future.

Its top floor offers a panoramic view, making the chaotic streets below seem like a rhythmic, orchestrated play.

Lilac Cottage

Tucked away in a quiet lane, the Lilac Cottage is the epitome of quaint charm.

With its cobblestoned pathway leading to a blue wooden door, and windows framed by blooming flower boxes, the cottage seems straight out of a storybook. The white picket fence and the small garden, bursting with colors, add to its picturesque beauty.

Inside, the intimate space, with its wooden furniture and lace curtains, radiates warmth and comfort.

The scent of freshly baked bread wafts from the kitchen, promising a sanctuary of homely delights.

Final Thoughts: How to Describe Buildings in Writing

Each building has stories etched into its walls, stories of the hands that built it, the eras it survived, and the people who occupied it.

By employing diverse descriptive techniques, writers can unearth and convey these tales, making structures more than just static edifices.

We have lots of other articles about how to describe people, places, and things in writing.

Check out a few of the others before you go :).

Related Posts:

• How to Describe a City in Writing (100+ Best Examples)
• How To Describe a House in Writing (21 Tips for Beginners)
• How to Describe Mountains in Writing (21 Tips & Examples)
• 400+ Words to Describe a Flower Garden: Best Writers Guide

Brittancia (Architechure)

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Woodrant New Member

Help with describing a house.

Discussion in ' Setting Development ' started by Woodrant , Nov 4, 2020 .

googletag.cmd.push(function() { googletag.display('funpub_f9f934a4d74d7bcf97950f8834e79426'); }); My story is from the pov of a female lead, and around 10 chapters in she moves into a new, fully furnished house but I'm not sure what to do next. Around 70% of the story takes place in the house, so should I have her look around and describe the layout, all of the rooms and everything in them all at once or should she take it slow and describe things throughout the story as they come into it? Also because the house is new to her and the reader, how much does she have to describe and how much detail should she go into? Any help would be greatly appreciated  

Maddy Knight Member

googletag.cmd.push(function() { googletag.display('funpub_f9f934a4d74d7bcf97950f8834e79426'); }); Don't overkill right off. Have her walk in the door, and explain her first impressions. Space, light, is it modern or old and cozy? Shabby chic? Does it fit her personality and what we alread know about her? Perfect fit so to speak? Not always, but my experience has been that the females always want to see the bedroom and the bath first. If the bath is well it and clean, and the bedroom feel 'nesty' it's a big step forward. As she learnes the house, intro certain things she sees, maybe gazes at. She'll go into the kitchen and check out the cupboard space. Always! Just don't do all of this at once in a big 'ol info dump. Don't forget the exterior. Is this first person?  

DriedPen Member

googletag.cmd.push(function() { googletag.display('funpub_f9f934a4d74d7bcf97950f8834e79426'); }); Like Maddy says, do not overdo it with an information dump too quick. You want to make the reader feel emotion, so a way you can do that is try and work in the two powerhouses of senses, taste and smell. Just small lines of either one of those will really make the reader feel like they are in there with the woman character as she looks about the house. Out of curiosity , she swung a door open on one of the kitchen cabinets, and saw her distorted reflection in the stainless steel of a mixing bowl hanging on the inside of the door. Oblong with a lip, it reminded her of her mothers mixing bowls; of brownies being made, and the the sound of her spoon scraping the last morsels of batter as she licked the bowl clean. You do not have to describe an entire kitchen to the reader; with two sentences I brought memories of childhood flooding back, and they picture their mother's house at age 8 with the smells and tastes of brownies being made... Or you could add contrast too with a short, powerhouse of a sentence. By that I mean, if its an old house, who would not remember... ' Yes, it is fully furnished, but an older house still", she thought, as she happened to step on a floorboard by the bathroom door. Feeling it flex under her weight, she heard the distinctive metallic click, as the latch on the bathroom door fell away, and the door crept open. But even if the house is brand new and fully furnished, you could give the house a flaw. Two-thirds of the way down the hallway, she stepped, and thought she heard a floorboard creak. She stepped back, then stepped again, and yet...there it was again. 'Odd,', she thought, 'and on a brand new house too, but no matter', as she moved to the bedroom... These sentences are all quite relatable to most readers, so they identify their experiences with houses, to this house, and so you do not have to describe every detail of it. They are already filling in the blanks.  

Thundair Contributor Contributor

googletag.cmd.push(function() { googletag.display('funpub_f9f934a4d74d7bcf97950f8834e79426'); }); As a male reader, I would want to know what kind of house it was. Craftsman, maybe ranch, or bungalow would give me a better vision of the inside. Like with the hallway in DriedPen’s third comment, I would guess it is a ranch style.  

Homer Potvin A tombstone hand and a graveyard mind Staff Supporter Contributor

googletag.cmd.push(function() { googletag.display('funpub_f9f934a4d74d7bcf97950f8834e79426'); }); Is there something out of the ordinary about the house? If not, I don't see much reason to describe it at all. Everyone knows what a house is and looks like... what bathrooms and kitchens do. Unless it's like The Shining where the domicile is nearly a character, I'm not sure how the layout would matter much.  

Vince Higgins Curmudgeon. Contributor

googletag.cmd.push(function() { googletag.display('funpub_f9f934a4d74d7bcf97950f8834e79426'); }); I take something of a que from writers like James Paterson and Janet Evonovich. My wife eats that stuff up. I've never finished anything by either, but have read some, and know both appeal to women. What I noticed is that whenever a character is introduced, a big part of the development is elaborate descriptions of what they are wearing. A woman entering a furnished space would likeley view ot with a very critical eye. She will either love it, or hate it. try working it from that angle.  

Wreybies Thrice Retired Supporter Contributor

googletag.cmd.push(function() { googletag.display('funpub_f9f934a4d74d7bcf97950f8834e79426'); }); Maddy Knight said: ↑ Don't overkill right off. Have her walk in the door, and explain her first impressions. Space, light, is it modern or old and cozy? Shabby chic? Does it fit her personality and what we alread know about her? Perfect fit so to speak? Not always, but my experience has been that the females always want to see the bedroom and the bath first. If the bath is well it and clean, and the bedroom feel 'nesty' it's a big step forward. As she learnes the house, intro certain things she sees, maybe gazes at. She'll go into the kitchen and check out the cupboard space. Always! Just don't do all of this at once in a big 'ol info dump. Don't forget the exterior. Is this first person? Click to expand...

JLT Contributor Contributor

googletag.cmd.push(function() { googletag.display('funpub_f9f934a4d74d7bcf97950f8834e79426'); }); Thundair said: ↑ As a male reader, I would want to know what kind of house it was. Craftsman, maybe ranch, or bungalow would give me a better vision of the inside. Like with the hallway in DriedPen’s third comment, I would guess it is a ranch style. Click to expand...

googletag.cmd.push(function() { googletag.display('funpub_f9f934a4d74d7bcf97950f8834e79426'); }); I didn’t mean to divide the genders. I was thinking of setting the scene before she felt thought or had an impression. Gender aside, I think the vision of a reader would be from his/her background and setting the scene would help that vision. I’m starting to ramble, so I’ll just say—to me it would be a part of setting the scene. ETA Welcome to the OP  

googletag.cmd.push(function() { googletag.display('funpub_f9f934a4d74d7bcf97950f8834e79426'); }); Didn't take it that way. Jus' so other readers know that there are a lot of chicks out there who love architectre, chicks who totally dig classic cars, and like to watch giant men knock the crap out of each other on the football field. They can build a stone bench as good or better than any dude. And if they also write, that will show up in their books. It would be an interesting test to see if one can guess the sex of a writer just by reading the first two or so pages.  

googletag.cmd.push(function() { googletag.display('funpub_f9f934a4d74d7bcf97950f8834e79426'); }); Maddy Knight said: ↑ The house pictured is a 1920s-1930s Craftsman bungalow, is it not? Maybe a little earlier? 1910? Many of these homes could be purchased via the Sears catalog, along with a car in the drive. There are whole neighbourhoods of these Sears homes. And they are very cozy! Judging from the landscaping, I am tempted to say that this home is in California. Click to expand...

googletag.cmd.push(function() { googletag.display('funpub_f9f934a4d74d7bcf97950f8834e79426'); }); DriedPen said: ↑ I have a couple of different houses, and while every style of them is different, my favorite for stories/novels however, is the foursquare. Well, as long as I do not need anything specific that is. I like it because it is easily recognizable by readers so you do not have to go into a lot of details to describe it, and it fits within the time period if 1890 to today, and fits almost any neighborhood in America. My foursquare house happens to be an Aladdin, but it could be a Sears easily enough. Click to expand...

googletag.cmd.push(function() { googletag.display('funpub_f9f934a4d74d7bcf97950f8834e79426'); }); The Craftsman house is pretty rare where I live, which is why I do not really have an opinion on the house type. I mean, they are nice, and I have seen several of them, and would buy one if the price was right. I just like the foursquare because by its very title, a reader can understand its basic shape. I would not use this type of house for my main character if the character was in their house a lot in the story. I say that because a log home, or a timber frame, sets an unwritten tone for a characters personality, as an example. Where as a person living in an RV park in a camper also does. I used a foursquare in my current work in progress, because my character goes into his sisters house to talk with his ex-wife in one chapter. I did not need an elaborate house, just a house, and yet it is the conversation in this setting that is important, and not the scene, so a foursquare is perfect for that need. Without a lot of description, I can have the character in a house that is rather nondescript, but one the reader easily envisions. For me, the foursquare is perfect for that, but the Craftsman House would be as well. (Not that it matters, but for my main house, I live in a Timber Frame).  

GraceLikePain Senior Member

googletag.cmd.push(function() { googletag.display('funpub_f9f934a4d74d7bcf97950f8834e79426'); }); I recommend not going into too much detail of the house unless you know actual real world details. Like a colonial versus a split-level. Same with interiors. Pick out brand names, if your character is the sort of person who would notice them. A reader won't enjoy a plain description of a house unless you're showing them something they didn't already know. Also, for the rooms, pick two or three items that are important, describe them well, and then let the reader's imagination fill in the blanks. Readers have imaginations. You don't have to go into every nook and cranny of a room.  

Partridge Senior Member

googletag.cmd.push(function() { googletag.display('funpub_f9f934a4d74d7bcf97950f8834e79426'); }); I would think carefully about the feel of the house, and how you can describe it most efficiently. For example, my MC flat (this is a book written in the first person) was described as a "slick, highly appointed bachelor pad - or it would have been twenty years ago." From there I could fill in little details to give some character, such as the Hi-Fi system from the 1989, the deep pile carpet in the bedroom and ash tray flooded with rainwater on the balcony.  

deadrats Contributor Contributor

googletag.cmd.push(function() { googletag.display('funpub_f9f934a4d74d7bcf97950f8834e79426'); }); Woodrant said: ↑ My story is from the pov of a female lead, and around 10 chapters in she moves into a new, fully furnished house but I'm not sure what to do next. Around 70% of the story takes place in the house, so should I have her look around and describe the layout, all of the rooms and everything in them all at once or should she take it slow and describe things throughout the story as they come into it? Also because the house is new to her and the reader, how much does she have to describe and how much detail should she go into? Any help would be greatly appreciated Click to expand...

googletag.cmd.push(function() { googletag.display('funpub_f9f934a4d74d7bcf97950f8834e79426'); }); deadrats said: ↑ You don't need to have your character look around to describe or include details of the house. I recommend skipping the act of "looking around." That's a pretty boring action and an unnecessary filter regardless of the POV. Have something more interesting happen that calls for details of the house to be revealed. And if nothing is calling for those details to come into play, they might not really be needed in the story. Click to expand...

IasminDragon Member

googletag.cmd.push(function() { googletag.display('funpub_f9f934a4d74d7bcf97950f8834e79426'); }); "It was a mistake to think of houses, old houses, as being empty. They were filled with memories, with the faded echoes of voices. Drops of tears, drops of blood, the ring of laughter, the edge of tempers that had ebbed and flowed between the walls, into the walls, over the years. Wasn't it, after all, a kind of life? And there were houses, he knew it, that breathed. They carried in their wood and stone, their brick and mortar a kind of ego that was nearly, very nearly, human." Oh, that was Nora Roberts. That works for old houses nicely I think and makes me wonder how you would describe a new house in similar terms. "That was terrible and overwritten." There, I said it now you don't have to. And now I respectfully disagree with that sentiment. That should save some time.  

googletag.cmd.push(function() { googletag.display('funpub_f9f934a4d74d7bcf97950f8834e79426'); }); IasminDragon said: ↑ "It was a mistake to think of houses, old houses, as being empty. They were filled with memories, with the faded echoes of voices. Drops of tears, drops of blood, the ring of laughter, the edge of tempers that had ebbed and flowed between the walls, into the walls, over the years. Wasn't it, after all, a kind of life? And there were houses, he knew it, that breathed. They carried in their wood and stone, their brick and mortar a kind of ego that was nearly, very nearly, human." Oh, that was Nora Roberts. That works for old houses nicely I think and makes me wonder how you would describe a new house in similar terms. "That was terrible and overwritten." There, I said it now you don't have to. And now I respectfully disagree with that sentiment. That should save some time. Click to expand...

googletag.cmd.push(function() { googletag.display('funpub_f9f934a4d74d7bcf97950f8834e79426'); }); What if you did both? I walked into an old house one time an on the closet door, under a layer of whitewash it said, "Haskell lived here with 13 kids, what do you think of that" in kids penmanship? Today upcycling is all the rage. I have a new home, but I have a REAL barnboard wall in my bathroom from our old sawmill. What if you described her finding a scrawled note like I did on the upcycled barnboards that were installed as an accent wall in her kitchen? It is a little harder to pull off, but I am sure you are up for the challenge as a writer. Think of it as a wedding where the bride has "something borrowed old, something new, something borrowed, something discovered that was scrawled on on all barn wood wall?  

googletag.cmd.push(function() { googletag.display('funpub_f9f934a4d74d7bcf97950f8834e79426'); }); If a room is singular in its impact on the visitor ... the ashes in the hearth, the portraits of long dead children on the wall, the unmistakeable tang of old cigarette smoke, the creak of the floor as you step on it ... by all means put that description into the story, if it's important to the character. That quote from Nora Roberts reminds me of that song that Peter, Paul, and Mary put on their "Album 1700" It was writtten by Noel Paul Stookey (the "Paul" of PP&M) and H Bannard Robert. Waylon Jennings covered it, too.  

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How to Write Creative Real Estate Listing Descriptions (+ Examples)

A nationally recognized founder, branding expert, and industry thought leader, Emile cut his teeth in real estate in 2007 crafting marketing strategies for the Chrysler and MetLife Buildings. See full bio

• 4 Elements of Great Listing Descriptions
• 7 Listing Description Tips From a Pro
• Real-life Examples

One of the most common requests I get from Realtors is to write their real estate listing descriptions for them. Since I rarely have the time (or energy) for freelance writing these days, I decided to put together this step-by-step guide to writing creative listing descriptions.

First, I tackled the four crucial elements of a killer listing description and how to create them. After the guide, I included nine tips for better writing (including how artificial intelligence can help you), and then wrapped up with some examples of my favorite creative listing descriptions.

4 Elements of Great Listing Descriptions: A Step-by-Step Guide

1. ‘Brand’ Your Listing With a Short Title

Length: One sentence

The most creative listing descriptions start with a one-sentence-or-less title. Taking the time to write a catchy “brand” for your listing will draw people in and help them see it as a home, not just pictures on the internet. It will also help you focus your description around a central theme, so that it feels cohesive. If you want to attract certain buyers, a slogan is a way to zero in on that target market. Here are some examples of great branding one-liners from Coldwell Banker Warburg agent Jeanne Byers from our example listing descriptions below:

Millionaire details. Miser maintenance.

• Artsy, techie, picky? Welcome home.

Prewar. Shaken and stirred.

2. Pitch Your Audience on the Home’s Best Features

Length: Two to three sentences

After your title, the next section of your listing description should be a two- or three-sentence pitch of the home’s best features. This should be a narrative description, not just a list of features, or, God forbid, a bulleted list!

Here’s another example from Jeanne. Note how she hits all the apartment’s best features in a narrative format.

With its 14-foot beamed ceiling and massive south-facing picture windows, 4J pairs the beautiful bones of its 1913 Beaux-Arts origins with an extensive and impeccable renovation. Converted to condos in 2008, the interiors at 254 Park Avenue South were designed with a modern aesthetic, high-quality finishes and appliances, and a unifying sense of space.

3. Pitch the Benefits of the Location & Neighborhood

Length: One or two sentences

After you’ve highlighted the home’s best features, pitch the benefits of the home’s location and neighborhood. If these elements aren’t great, try to find a silver lining. For example, if the home is located on a noisy street with lots of bars that are open late, talk up the access to nightlife. If it’s in a not-so-great neighborhood but on a pretty block or in a great school district, mention those perks instead. Here’s a continuation of Jeanne’s example from above:

254 Park Avenue South is a full-service luxury condominium with a 24-hour concierge, live-in resident manager, gym, and lounge. Ideally situated in Flatiron, the building is located blocks from Union Square, Gramercy Park, and Madison Square Park—it is central to Manhattan’s most vibrant and sought-after neighborhoods, shopping, and now—outdoor dining experiences.

4. Finish With Caveats That Are Important for the Buyer

While I never suggest agents write a “warts and all” listing description, you should still alert potential buyers to any important information. A house hunter might forgive you for not mentioning the noisy street or less-than-perfect driveway, but they likely won’t forgive you if you don’t mention that it’s in a senior’s-only development. Here’s Jeanne again:

Please note 50% financing. Pied-a-terres welcome. Buyer pays 2% flip tax—showings by appointment.

9 Real Estate Listing Description Writing Tips From a Professional Writer

1. sell benefits, not features.

This is one of the first rules of copywriting. Every famous copywriter, from David Ogilvy to Joseph Sugarman, agrees.

What does this mean for your listing description? Simple. Instead of telling your audience the listing has a big backyard, tell them how much fun they could have playing touch football with their family in the yard or the privacy that it offers.

Here’s Warburg listing agent Steven Gottlieb on selling benefits, rather than features, in your real estate listing descriptions: “ If there’s a balcony or terrace, maybe the description mentions enjoying coffee and the morning paper al fresco before a busy day or sipping a glass of prosecco in the evening air.”

2. Research the Proper Architectural & Design Terms Before You Write

If you earned a listing, the very least you can do is learn the proper architectural and design terms to describe it. Describing herringbone floors as “beautiful zig-zag wood floors” is going to mark you as unsophisticated at the very least. But it also telegraphs to your sellers that you aren’t willing to take the time to research the property they entrusted you to sell.

If you need a crash course in architectural styles and features, check out our guide: An Agent’s Guide to Home Styles, Architecture & Design .

3. Make Your Real Estate Listing Description Concise, but Precise

Despite all of our hard work and clever content flourishes, the sad reality is that most people skim content online these days . Very few will take the time to read every word you write, even for a relatively short property description. So make sure to hit the key selling points of your listing early on and avoid overly lengthy, wordy descriptions. 

4. Avoid a List of Features or Details

While too-long real estate listing descriptions are an issue, don’t think you can just get away with a bullet-point list of features either. The user experience of portals like Zillow are already designed to present data relevant to the buyer. So the number of bedrooms, square footage, and so forth are already shown to your buyer in a neater, more digestible format by the portals. A bulleted list of the same features is redundant and a wasted marketing opportunity.

5. Write Without Fear, Edit Without Mercy

One of the biggest mistakes that new writers make is laboring over every sentence, word, and punctuation mark. Not only is this exhausting, but it’s also actually counterproductive to the writing process. Instead, when you start any writing project, just sit down and write. Don’t sweat grammar, punctuation, or spelling—just write.

Once you have a draft done, read it out loud. If you find yourself stumbling over your own words, chances are your copy needs some work. Start by working on paragraphs to make sure they all have a clear subject, then drill down to sentence structure, word choice, and finally grammar. The key to editing well is to be merciless. If it doesn’t work, delete it. Period. Yes, you worked hard on your copy. But don’t cling to a mistake just because you took a long time making it!

6. Use Tools to Check for Mistakes

There is no excuse for grammar or spelling mistakes in your listing descriptions. Luckily, you no longer need to hire an editor or bug your old high school English teacher to check your copy for errors. It’s not perfect, but Grammarly is free and will find errors that you and a regular spell check might miss.

7. Include Creative Adjectives That Sell

The words (and phrases) you use matter. Powerful, descriptive, creative, unexpected words make a reader pause and want to learn more—and can even drive them to action. The right words can inspire someone to immediately call their agent and schedule a showing. 

To help zero in on the right words to use, we put together a list of 723 creative words top agents use in their listing descriptions. Here’s a sneak peek:

For 701 more, click on over here:

250+ Real Estate Words to Market Your Next Listing

8. use ai to improve (or write) your listing descriptions .

Everyone is talking about AI and wondering how it can benefit our industry. Spoiler alert: This is how it can (and is!) benefitting our industry. AI can write listing descriptions for you, which saves you time and effort, and lets you focus on selling the property that can now be beautifully described in only a few seconds. 

But just asking ChatGPT to rattle off a stellar listing description isn’t going to cut it, not at this point anyway. Unless you have developed your own flawless prompts and have the time to tweak, edit, and look for hallucinations in the copy, you need an intermediary to “talk” to the AI for you. Brilliant minds who saw AI coming on the horizon have created tools to tackle this very use case, which make sure AI does all the heavy lifting. For a real deep dive, check out Jodie Cordell ’s in-depth guide to the best AI tools in real estate .

9. Always Get Another Set of Eyes on Your Copy, Ideally a Professional

One of the trickiest parts of writing anything is getting out of your own head. It’s just too easy to fall in love with your writing or miss your own errors. You need distance from your work to judge it objectively. 

That’s why we suggest working with a professional whenever possible. Send your copy over to your marketing team or a few members of your brokerage for their opinion before you publish.

Creative Real Estate Listing Description Examples 

Since the best way to learn anything is by example, here are a few examples of effective listing descriptions from Jeanne Byers of Warburg Realty in Manhattan, one-half of Manhattan luxury team Case+Byers , and a couple of listings from Charleston, South Carolina.

165 East 72nd Street, Apt 2H, New York, NY

I love a listing that not only shines a light on the interior, but also the views of the exterior. Who can resist a north-facing tree-lined street?

Every inch of this 530-square-foot studio has been meticulously planned and renovated using the highest-quality materials, craftsmanship, and interior design aesthetic. The dramatic foyer is lined in Phillip Jeffries grasscloth wallpaper and flanked by a 9-foot-wide wall of closets with floor-to-ceiling mirrored French doors. The walls and the ceiling have been skim coated, and custom hardwood floors installed throughout. You’ll find impeccable millwork on display in every door, molding, trim, and built-in cabinet. A computer workspace/home office has been integrated into the kitchen, which features Carrera marble countertops, white lacquered cabinetry, and appliances by Wolf, Miele, and Liebherr.

The well-proportioned living space has a north-facing, tree-lined view of 73rd Street through a bank of windows with custom window treatments. The expansive bathroom is outfitted with Waterworks fixtures, a deep soaking tub with shower, basketweave marble floor, and a linen closet. 2H is wired with smart-home technology, including high-speed internet in all rooms, Lutron lighting, and discreet speakers in the living room and bathroom.

Located west of Third Avenue, 165 East 72nd Street is a premier full-service cooperative boasting a knockout lobby and staff, live-in resident manager, stellar financials, gym, and famously low monthlies. At $677/month, 2H is a triple-mint home or pied-a-terre that won’t cost a mint.

333 East 53rd Street, Apt 12H, New York, NY

Even though this one is pretty feature-heavy, the pithy headline sets the tone for a fun, compelling read.

The architects blew the doors and the walls off this prewar, retaining the beautiful proportions of its 1930s bones while energizing the space. The galley kitchen was opened to the living room, maximizing the light and views from south-facing windows.

With its BlueStar range, Miele dishwasher, Wolf microwave, Sub-Zero refrigerator, and custom cabinetry, the kitchen was designed to integrate seamlessly with the main room. A bespoke dining table tucks under the storage island to reduce its footprint for daily use.

A recessed projection screen and ceiling-mounted projector are perfect for movie night or online exercise classes. A windowed bathroom with Duravit and Grohe fixtures and a glass-enclosed bath/shower is a serene and spa-like retreat.

12H has all-new plumbing, electrical, hardwood floors, custom doors with hidden hardware, ample storage, and exquisite skim-coated walls, beams, and ceilings. An entrance foyer and hallway between the living room and bedroom maintain the graceful separation of living spaces the original architect intended.

333 East 53rd Street is an elegant full-service building, centrally located, with solid financials. It features a gorgeous planted roof deck with spectacular views, a live-in super, central laundry, and gym. Pets are welcome (dogs under 30 lbs).

Electric is included in the maintenance. Showings are by appointment with 24 hrs notice required.

27 Lamboll St, Charleston, SC 29401

Cassina Real Estate Group’s listing description might be a little long, but it gets full marks for describing benefits rather than features and helping the reader imagine their life in this could-be-yours home: 

Welcome to the Richard Reynolds House, a magnificent South of Broad gem that beautifully blends rich heritage with modern luxury. Originally built in the 1850s, the home underwent an extensive renovation in 2017 and offers the perfect fusion of historic charm and contemporary sophistication.

Located on the prestigious corner of Legare and Lamboll Streets, this remarkable residence is within walking distance of Charleston’s most sought-after attractions, including White Point Garden, The Battery, art galleries, renowned local restaurants, museums, and more. As you step inside, you’ll be captivated by the spacious interior, meticulously adorned with artfully preserved historic details, upscale finishes, and an abundance of natural light. From generous formal rooms to sunlit bedroom suites, every space exudes an undeniable sense of grandeur.

The stunning spiral staircase, adorned with custom chandeliers, gracefully leads you to all floors. Notable interior features include tall ceilings, designer light fixtures, crown molding, ornate door frames, custom wallpaper, wide-plank hardwood floors, and an elevator. The main floor presents light-filled formal rooms that effortlessly connect with the covered piazza, allowing for seamless indoor-outdoor entertaining. The central hall, featuring a coffered ceiling, guides you to the formal dining room and living room, adorned with wainscoting, original fireplaces, ornate ceiling medallions, and contemporary light fixtures, effortlessly blending the old and the new. 

The light-filled eat-in kitchen is a chef’s dream, with custom cabinets, marble counters and backsplash, high-end stainless appliances, a custom range hood, a center island, a built-in bench, and French doors that open to a delightful piazza, perfect for enjoying breakfasts al fresco. This home offers four exquisite bedroom suites, each with access to an outdoor living space. The primary bedroom suite is a true escape, featuring piazza access, a cozy fireplace, a walk-in closet with custom shelving, and an elegantly appointed en suite bathroom with marble floors, a soaking tub, and a marble shower. There is also a handsome office (fourth bedroom) with mahogany built-ins, a coffered ceiling, a fireplace, and an en suite bathroom. The third floor houses two additional bedroom suites, each offering access to a deck overlooking the enchanting city skyline.  The ground floor of the home features spacious living areas, thoughtfully separated into a media room, dining area, and sitting room. Exposed brick, restored beams, fireplaces, ornate mantels, and extensive built-in bookshelves add character and warmth, while multiple French doors seamlessly connect the interior with the outdoor living spaces and the private backyard. Entertain with style in the custom bar room, featuring tiled walls, granite counters, and custom cabinets with two wine refrigerators, offering the perfect setting for crafting poolside drinks. A full bathroom and a mudroom with custom cabinets, including a full refrigerator, complete the ground floor. 

Recent owner improvements, including refinished hardwood floors, exterior and interior painting, and thorough maintenance of all systems, ensure that this historic home is in impeccable condition and ready to be cherished by its new owners.

1 Water St. Charleston, SC 29401

William Means ’ listing description does a good job of telling a story of flooding, storms, and house-elevation, one that is extremely relevant to homebuyers in Charleston, SC:

This handsome 1857 Italianate style home marks a new era in modern preservation. Two years ago, 1 Water Street became the first historic brick property in Charleston to be elevated eight feet off the ground. The foundation was engineered to the highest level by Morris Construction, offering the next owners confidence and peace of mind in its forward-thinking design.

After Charleston’s most recent storm, the interior and mechanicals of the home were securely protected from flood risk and the remainder of the property required minimal cleanup. Its structure also provides the added benefit of lowered insurance costs. 

1 Water Street is set in the most desirable location in Charleston—just steps away from the harbor and all the charm of the city’s most notable architecture. Built with a side-hall entryway, the home has expansive double-gallery rooms opening onto the western piazzas, perfect for entertaining and gatherings. The rear of the home features a gourmet kitchen that opens into the comfortable family room with a back porch. On the second floor you will find the expansive primary suite complete with a spacious walk-in closet, sprawling bathroom and glimpses of the harbor. A generous guest bedroom faces Water Street and is complete with an en suite bath and custom closet. 

There are two additional bedrooms on the third floor with beautiful city rooftop views.   Looking off the side piazzas, you will see the two-car driveway and beautifully landscaped garden designed by Glen Gardner. Venture beneath the home where you will find room to store your golf cart and install a future elevator should one need it. Complete with historic details, and built to last, this property is waiting for its next owners to call it home.

An Example From Addressable’s AI Tool, Listing Architect 

While the listing description for this made-up property needed a few tiny tweaks, even the most experienced copywriter would be impressed: 

Welcome to the ultimate retreat in luxury living, located at 2136 Boat Rd. on Johns Island, SC. This stunning 4-bedroom home boasts a thoughtfully designed 3,779 square foot floor plan complete with 10’ ceilings and ample natural light throughout. Enjoy an unrivaled lifestyle surrounded by peaceful privacy and wildlife views on half an acre of land overlooking the water. 

The grand entrance leads you into a substantial library and chef’s kitchen featuring Thermador appliances that will make cooking for friends and family easy and enjoyable. The open main level is complete with a wine cellar, mudroom, media room, and ground-level loggia with outdoor kitchen perfect for entertaining guests all year round—from barbecues to movie nights! 

On the upper level lies your luxurious master suite with balconies from which you can enjoy beautiful sunsets over the horizon or take some time off to meditate amidst nature’s beauty. An additional three bedrooms are accompanied by smart-home technology along with a yoga/home gym studio; making this space ideal for any active lifestyle enthusiast while ensuring everyone has their own private sanctuary within their own walls! 

This property provides everything one could want out of modern luxury living: tranquil surroundings enhanced by stunning views plus thoughtful design elements that combine comfort and convenience that will exceed even your highest expectations! To experience this unparalleled residence firsthand, schedule your showing today!

Bringing It All Together

Have any examples of effective creative real estate listing descriptions or tips to write them? Let us know in the comment section. 

A nationally recognized founder, branding expert, and industry thought leader, Emile cut his teeth in real estate in 2007 crafting marketing strategies for the Chrysler and MetLife Buildings.

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A Quick Writer’s Guide to Describe Interiors

Creating immersive descriptions of indoor spaces is more than just scene setting —it’s an invitation to the reader to step into your world. Describing the interior of buildings with vivid detail can draw readers into your narrative. So let’s explore how to describe interiors using multiple sensory experiences and contexts.

• Lighting: soft glow of lamps, harsh fluorescent lights, or natural light.
• Colour and textures; peeling paint, plush velvet, or sleek marble.
• Size and scale: is it claustrophobically small or impressively grand?
• Architectural features: high ceilings, crown mouldings, or exposed beams.
• Furnishings: are they modern, sparse, antique, or cluttered?
• Style and decor: what style is represented, and how does it affect the atmosphere?
• State of repair: is the space well-kept, neglected, or under renovation?
• Perspective and layout: how do spaces flow into each other?
• Unique design features: describe sculptural elements, or things that stand out.
• Spatial relationships: describe how objects are arranged—what’s next to, across from, or underneath something else?
• Describe echoes in large spaces or the muffled quality of sound in carpeted or furnished rooms.
• Note background noises; is there a persistent hum of an air conditioner, or the tick of a clock?
• Describe the sound of footsteps; do they click, scuff, or are they inaudible?
• Include voices; are they loud and echoing or soft and absorbed?
• Is there music? Is it piped in, coming from a live source, or perhaps drifting in from outside?
• Capture the sounds of activity; typing, machinery, kitchen noises, etc.
• Describe natural sounds; birds outside the window, or the rustle of trees.
• Consider sound dynamics; is the space acoustically lively or deadened?
• Include unexpected noises that might be unique to the building.
• Consider silence as a sound quality. What does the absence of noise convey?
• Identify cleaning products or air fresheners. Do they create a sterile or inviting smell?
• Describe cooking smells if near a kitchen; can you identify specific foods?
• Mention natural scents; does the room smell of wood, plants, or stone?
• Are there musty or stale smells in less ventilated spaces?
• Note the smell of new materials; fresh paint, new carpet, or upholstery.
• Point out if there’s an absence of smell, which can be as notable as a powerful scent.
• Consider personal scents; perfume, sweat, or the hint of someone’s presence.
• Include scents from outside that find their way in; ocean air, city smells, etc.
• Use metaphors and similes to relate unfamiliar smells to common experiences.
• Describe intensity and layering of scents; is there a primary scent supported by subtler ones?
• Describe people’s actions; are they relaxing, working, hurried, or leisurely?
• Does the space have a traditional use? What do people come there to do?
• Note mechanical activity; elevators moving, printers printing, etc.
• Include interactions; are people talking, arguing, or collaborating?
• Mention solitary activities; someone reading, writing, or involved in a hobby.
• Capture movements; are there servers bustling about, or a janitor sweeping?
• Observe routines and rituals; opening blinds in the morning, locking doors at night.
• Include energetic activities; perhaps children playing or a bustling trade floor.
• Note restful moments; spaces where people come to unwind or reflect.
• Describe cultural or community activities that might be unique to the space.

Decorative style

• Describe the overall style; is it minimalist, baroque, industrial, or something else?
• Note period influences; does the decor reflect a specific era or design movement?
• Include colour schemes and how they play with or against each other.
• Mention patterns; on wallpaper, upholstery, or tiles.
• Describe textural contrasts; rough against smooth, shiny against matte.
• Observe symmetry or asymmetry in design.
• Note the presence of signature pieces; a chandelier, an antique desk, or a modern art installation.
• Mention thematic elements; nautical, floral, astronomical, etc.
• Describe homemade or bespoke items that add character.
• Include repetitive elements; motifs that appear throughout the space.
• Mention historical usage ; was the building repurposed, and does it keep its original function?
• Describe architectural time periods; identify features that pinpoint the era of construction.
• Note changes over time; upgrades, downgrades, or restorations.
• Include historical events that took place within or affected the building.
• Mention local or regional history that influenced the building’s design or function.
• Describe preservation efforts; are there plaques, restored areas, or visible signs of aging?

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How to Describe a Cottage in a Story

By Rebecca Parpworth-Reynolds

Are you writing a novel set in the countryside and need some tips to make the surroundings scenic? If you want to know how to describe a cottage in a story, we’ll explain in this post.

1. Crumbling

Breaking into small pieces.

“The once picturesque cottage stood in a state of melancholic decay, its walls cracked and weather-worn, while ivy clung desperately to the crumbling facade.”

“Within the confines of the crumbling cottage, ancient beams sagged wearily and the remnants of faded wallpaper fluttered in the draft, revealing the bittersweet story of its forgotten inhabitants.”

How it Adds Description

“Crumbling” can be used to describe a cottage that has fallen into disrepair. Often this is the case in old farming communities, or out in the wilderness. This adds a sense of mystery and intrigue to the building, as your characters and reader may question what caused the cottage to end up in such a state.

2. Old-fashioned

Belonging to the past ; not modern.

“The old-fashioned cottage exuded charm with its thatched roof, flower-filled window boxes, and a white picket fence that whispered tales of a bygone era.”

“As she looked at the cozy old-fashioned cottage, with its rustic timber frame and inviting front porch, a sense of nostalgia welled up within her.”

Describing a cottage as “old-fashioned” implies that it possesses traditional or classic architectural elements, decor, or design choices that are reminiscent of a different era and are not easily replicated. This description suggests a charming, timeless quality that may appeal to those seeking a nostalgic or vintage ambiance.

3. Pastoral

Representing pleasing features of the countryside .

“Nestled in the meadow, the pastoral cottage stood as a serene refuge, surrounded by rolling hills, blooming wildflowers, and the gentle melody of a nearby babbling brook.”

“The pastoral cottage, with its thatched roof and quaint garden, exuded an idyllic charm that perfectly harmonized with the surrounding landscape.”

Cottages are often quintessentially associated with the countryside, so describing them as being “pastoral” is rather apt. It conjures up charming images of country life, helping to create a relaxed and peaceful atmosphere for your characters and reader.

4. Peaceful

Calm and quiet.

“Nestled in a secluded woodland, the peaceful cottage seemed to radiate an air of serenity; they knew they could rest easy here.”

“As the golden rays of the setting sun cast a warm glow upon the peaceful cottage, a sense of calm enveloped the air as if nature herself were letting out a deep sigh of relief.”

Often, cottages are found in more remote locations or quiet villages, meaning that they can give off a “peaceful” aura. This is particularly true when they are described in contrast to the hustle and bustle of city life. Cottages also evoke a sense of comfort, helping people to feel at ease.

5. Picturesque

Attractive , usually in an old-fashioned way.

“Nestled against a backdrop of sheep grazing in hilltop meadows, and framed by vibrant blooming gardens, the picturesque cottage stood as a living postcard.”

“Perched by the shimmering lake, the picturesque cottage boasted charming stone walls, a thatched roof, and flower-filled window boxes, creating a scene so enchanting that it seemed plucked straight from the pages of a storybook.”

By describing a cottage in your story as being “picturesque”, your reader gets the assumption that it is almost perfect, much like what they might see in a work of art. It gives a sense that the cottage and its backdrop are to be admired.

Attractive because something is unusual or old-fashioned.

“Nestled on a cobblestone street, the quaint cottage exuded an undeniable charm that made it stand out from its neighbors.”

“Tucked away in a charming village, the quaint cottage stood as a delightful retreat, its whimsical architecture adorned with climbing vines and a cheerful red door.”

Although to some it is seen as a pejorative word, describing a cottage as “quaint” suggests that it possesses a charming and old-fashioned quality that evokes a sense of coziness, uniqueness, and nostalgia. It helps to showcase the individuality of the cottage, despite being a humble dwelling.

7. Run-down

In bad condition , usually due to overuse.

“Abandoned and forlorn, the run-down cottage sagged under the weight of neglect, its cracked windows and bowed roof a testament to the passage of time.”

“The run-down cottage stood as a mere shell, its decaying walls and broken shutters left to the mercy of nature’s reclaiming embrace.”

Describing a cottage as “run-down” highlights its bad condition and neglect. It evokes a sense of sadness, contrasting the current state of the cottage and its former glory or potential. It helps to create a vivid image of a once-charming dwelling that has fallen into disrepair for your reader.

Simple and unrefined in appearance, usually related to the countryside.

“The rustic cottage emanated a cozy and earthy charm, with its weathered wooden beams, stone fireplace, and warm candlelight that danced through the crackling hearth, showing that sometimes all one needs is the simple things in life.”

“The rustic cottage exuded a timeless charm, its weathered beams and moss-covered roof blending harmoniously with the natural surroundings.”

If you need to show that the cottage in your story is a retreat from the modern world, try describing it as “rustic”. “Rustic” places and buildings appeal to those who appreciate a more humble and traditional style of living, usually in the countryside. This helps you to illustrate to your reader the cottage’s charming simplicity and its connection to the natural world.

• Traditional and natural rather than modern and complex.

“The cottage stood as a humble retreat, its unassuming facade and unadorned charm a testament to the beauty of simplicity and the joy found in life’s most uncomplicated pleasures.”

“Amidst the tranquil countryside, the simple cottage stood as a modest sanctuary, its whitewashed walls and unpretentious design reflecting a quiet elegance that embraced a life of contentment.”

By describing a cottage as “simple”, it conveys a sense of understated beauty, authenticity, and a focus on the essentials. Often, it may not be decorated and have only the bare minimum inside. Characters who may not understand its charm might find it to be plain compared to more decadent dwellings, whereas others may see it as a paradise.

10. Verdant

Covered with plant life .

“The verdant cottage appeared as an organic extension of its vibrant surroundings, with ivy-clad walls, a thatched roof blending seamlessly with the emerald foliage, and a flourishing garden.”

“The verdant cottage was adorned with a living tapestry of climbing vines, colorful blooms, and cascading foliage, creating an enchanting haven where the boundary between indoors and outdoors blurred.”

If you wish to convey how the cottage in your story appears to be one with nature, try describing it as being “verdant”. This helps to show how it is just as much of a feature as the plant life around it, creating a true escape from city life.

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Commenting on developments in the English language

Cluttered and homely (Words to describe buildings and homes, Part 2)

by  Kate Woodford

In part 1 of our ‘describing buildings’ post, we focused mainly on adjectives to describe the size of buildings. This week, we’re looking inside the building and, amongst other things, considering words that are used to describe its décor (= style of its furniture and decoration). We’re also focusing on the state of the building.

Starting with a very basic feature, a house or apartment that is furnished contains furniture. We also use this adjective in descriptions of the type of furniture in a place: I’m looking for a furnished apartment. / a tastefully furnished apartment The opposite is unfurnished : an unfurnished apartment . A self-contained apartment/flat is complete, including its own kitchen and bathroom: a self-contained, two-bedroom flat

A room that is airy has a lot of light and space, in a way that is attractive. We often use this word in the approving collocation ‘light and airy’: The waiting room is light and airy, with plants and flowers. The opposite – a room that is unattractively dark – may be described as dingy , gloomy or dimly lit . (‘Dingy’ also suggests that somewhere is dirty.): It was a dingy, poorly furnished apartment. / We entered a gloomy old dining hall. / a dimly lit corridor

If you describe a building or room as UK homely , ( US homey ) you mean that the noticeable thing about it is that it is comfortable and relaxing rather than stylish and elegant: Inside, the restaurant has a homely feel, with candles on tables and comfy chairs. Somewhere that looks lived-in , meanwhile, looks comfortable but not perfect, with furniture that has obviously been used a lot: The house has a charming, lived-in feel.

An untidy room with too many things in it is often described as cluttered : She invited me into her rather cluttered office. We use the noun clutter to refer to a lot of untidy objects: We need to clear out some of this clutter!

The adjective uncluttered describes somewhere that has few objects in it and looks tidy and attractive: Try to keep a well-organised and uncluttered workspace. Somewhere that is perfectly clean and tidy may be described as immaculate : The whole house is immaculate.

Meanwhile, a room that looks very comfortable and expensive may be described as plush or luxurious : She was taken into a large room with luxurious furnishings. / They held the meeting in the plush surroundings of a West End hotel.

Let’s move on to the state of a building. Somewhere that is shabby looks old and in poor condition: The family occupied a shabby, two-room basement apartment. A run-down building hasn’t been looked after for a long time and is in poor condition: They bought a couple of run-down cottages and fixed them up. The adjective dilapidated is very similar, meaning ‘old and in poor condition’: She’s been restoring a dilapidated farmhouse just outside Bath.

A derelict building is not now used and is in poor condition: There are several derelict houses on the street, with boarded-up windows.

That concludes our two-part post on houses and rooms. We hope you found it useful.

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10 thoughts on “ Cluttered and homely (Words to describe buildings and homes, Part 2) ”

Truly, a nice lesson with very useful words to distinguish the good or bad condition of a building, flat or apartment.

Thank you! I’m glad you found it useful.

In my personal opinion it would be nice to have some posts about techincal English words to describe buildis and their structures.

Good job 👍 we can enhance are vocabulary with the help of such blog.

Thank you! That’s great to hear.

I really enjoyed reading the paragraph but i have got the last 2 vocabularies are bit difficult

Thank you. It is so useful for us. We should have more posts like this for description of houses/flats/condos.

This lesson is so nice ! I was looking for some vocabulary to describe houses and here it is ! Thank you! This blog is so interesting 😄

Maria Grazia, what a lovely comment – thank you! Best wishes from Cambridge.

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How to Write Property Descriptions That Sell

Want more home shoppers to book a tour? Try writing property descriptions that tap into their emotions.

If listing photos are the appetizer of a home’s story, property descriptions are the main entrée. The words to describe a house should entice buyers to imagine living there and prompt them to book a tour. Grab their attention with an irresistible title — “Sweeping Private Views of Majestic Mountains” — then keep them hooked with the can’t-put-it-down story.

Here’s how to write property descriptions that sell (and examples of real new construction property descriptions that aren’t living up to their full potential).

Highlight the best features of the home

Play up the experiences a buyer can look forward to as they make the space their own, like cooking, relaxing and exploring. Focus on unique features that make the home stand out ⁠— updated kitchen? Bedroom loft? Wraparound deck? Bring them to life in your listing:

• “Create meals that are works of art.”
• “A lofted bedroom offers a modern sleeping area that maximizes living space.”
• “Enjoy 360-degree views from the deck while sipping your morning coffee.”

Real property description

“Open concept living provides adequate space for family and friends.”

Try this instead

“Welcome friends and family into open, inviting spaces where there’s plenty of room to entertain, play games or hunker down for a cozy night in.”

Be specific about how special the home is, but omit basics like the number of bedrooms and bathrooms, which buyers can get from the home details page. 

“The property is located at 123 Main St, Bend, OR 97702, priced at $354,995. The square footage is 1571 and it has 2 stories. The number of full baths is 2, half bath is 1. There are 3 bedrooms and 2 garages.”

“Located in the heart of Bend but just minutes from the Deschutes River, park and woods, this move-in ready home offers 21st century living for those who long for the country.”

Name-dropping works in home descriptions

If the home includes high-end appliances, luxury materials or designs by cutting-edge architects, mention them by (brand) name. Keywords like “quartz,” “landscaped,” “pergola” and “spotless” also reinforce the home’s quality and uniqueness.

“One-of-a-kind stylish kitchen backsplashes and gas range. Stainless appliances, stylish fixtures.”

“Take gourmet to the next level in a chef’s kitchen that features a Wolf range, Sub-Zero appliances, steam oven and hammered copper finishes.”

Use creative storytelling to describe a house

When you named your community, you likely came up with a backstory to go with the name. Think of the home as a character in that same story. What’s does it have to say?

Writing a creative property description doesn’t mean using clever wordplay or pretentious explanations ⁠— it means changing the buyer’s perspective. For example:

• Help buyers see past the blank slate of a floor plan and get excited to put their personal stamp on the home.
• Forego an extensive list of every single feature and invite home shoppers on a tour where they can experience it all in person.
• Use colorful language to bring your description to life. Instead of simply calling the neighborhood “nice,” say, “Enjoy one-of-a-kind local shops, walkable boulevards and tree-lined parks.”

Avoid “builder speak”

Don’t use industry terms that buyers likely won’t understand. While CAT 5 cabling may be an exciting feature to you, what the buyer really wants to know is that the home is internet-ready.

“Engineered floor trusses, gutters and splash blocks.”

“Experience custom craftsmanship both inside and out ⁠— this home boasts vaulted ceilings, spacious interiors and weather-resistant exteriors.”

Avoid these words

On the other hand, certain words can hurt the chances of buyers reading further down your listing. Avoid words like “bargain,” “investment,” “investor” and “opportunity.” Even in new construction, these words can be a turnoff.

“A rare and strong investment. Because neighborhood is everything.”

“Live your best life here: Surrounded by natural beauty yet close to city life, this home keeps you connected while getting away from it all.”

Also, be sure the language in your property descriptions doesn’t violate fair housing laws .

Mention upgrades and special offers

When you’re looking to sell quickly, include any upgrades and time-limited special offers. A sense of exclusivity or urgency can prompt buyers to act sooner rather than later.

“Unfinished basement included with the base price.”

“Tap into the potential of your new home: For a limited time, an unfinished basement is included for no extra cost.”

Include a CTA in every property description

Tell home shoppers what you want them to do and how to do it: 

• Book a tour

Edit your home descriptions for spelling, grammar and appeal

Nothing looks more unprofessional than a home description with typos, poor grammar and confusing punctuation (or none at all). Edit your descriptions by breaking up long sentences and being stingy with exclamation points — better yet, get a second pair of eyes to objectively look for spelling and grammar issues.

“Great Room with Gas Fireplace Covered Front Porch and Side Patio Suite on Main level with Walk-In Closet Upstairs Bedrooms have Walk-In Closets Coffered Ceilings in Loft Area 2 Car Garage”

“Get comfy in this spacious living room made even cozier by the gas fireplace … Take in private views during any weather with covered side patio and front porch … Fall asleep gazing at coffered ceilings in the loft bedroom … Enjoy walk-in closets for every bedroom.”

While you’re at it, have your editor check your property description’s appeal. Do you get what this home is all about? Can you picture yourself enjoying all it has to offer? Does it make you want to see the home for yourself? If your own property description doesn’t entice you, a buyer won’t give it a second glance either.

“This 1199 square foot single family home has 3 bedrooms and 2.0 bathrooms. It is located at 123 Main St, Wichita, Kansas.”

“A wraparound wooden deck overlooking the lake, separate dining room for formal entertaining, RV port for your home-away-from-home — plus, community tennis courts, a golf course and pet-friendly walking trails. When you’re ready for the next step in life, this home can take you there.”

Take another crack at your property descriptions to see where you can pare down redundancies, spice up your syntax, tug on the buyer’s emotions and focus their attention on features that entice them to book a tour.

• How to Run a Sales Center that Builds Trust
• New Construction Conversion Playbook: The Power of the Lead

Heads Up, Builders: Listings That Highlight Kid-Friendly Features Can Sell Fast

For Eye-Catching Listings That Get Results, Highlight These Features

• Zillow’s New Construction Consumer Housing Trends Report 2024
• Breaking Ground: Insights From Zillow’s Q3 New Construction Webinar
• How to Use Zillow’s New Construction Economic Dashboard
• Podcast: What to Expect When You’re Purchasing New Construction
• Webinar: Introducing the Zillow New Construction Consumer Housing Trends Report 2023
• Zillow’s New Construction Consumer Housing Trends Report 2023
• Outshine the Competition: Introducing the Zillow New Construction Advantage Program
• Zillow’s New Construction Consumer Housing Trends Report 2021

Describing Words for House: A Complete List with Examples

When it comes to describing a house, finding the right adjectives can make all the difference. Whether you’re a real estate agent trying to sell a property or simply looking to give your home a fresh makeover, knowing the right words to capture its essence is essential. In this article, I’ll be sharing a comprehensive list of adjectives that will help you paint a vivid picture of any house. From cozy cottages to sleek modern mansions, I’ve got you covered with examples and explanations that will make your descriptions come alive.

Table of Contents

How to Describe house? – Different Scenarios

When it comes to describing a house, finding the right adjectives can make all the difference. The words we choose have the power to evoke emotions and paint a vivid picture in the minds of our readers or listeners. Whether you’re a real estate agent looking to attract buyers or you simply want to enhance your own appreciation of your home, here are some scenarios to consider and the adjectives that can best capture the essence of a house.

Describing Words for house in English

Describing Words for House in English

When it comes to describing a house, choosing the right adjectives can make all the difference. The words we use have the power to evoke emotions and paint a vivid picture in the minds of readers or listeners. Whether you’re a real estate agent trying to attract buyers or simply want to enhance your own appreciation of your home, finding the perfect adjectives is essential. Here are some describing words for houses in English that can help you capture the essence of any home:

Remember, the adjectives you choose should align with the overall impression you want to convey. For example, if you’re describing a cozy and inviting house, you might focus on words like “warm” and “welcoming.” On the other hand, if you’re aiming for a modern and sleek vibe, words like “stylish” and “contemporary” would be more suitable. It’s all about selecting words that accurately reflect the characteristics of the house.

Adjectives for house

When it comes to describing a house, choosing the right adjectives is key. The words we use have the power to evoke emotions and create a vivid picture in the minds of others. Whether you’re writing a real estate listing, describing your home to friends, or teaching kids about houses, using the right adjectives can make all the difference. Let’s explore some positive and negative adjectives to describe houses.

Positive Adjectives for House

Negative Adjectives for House

While it’s important to highlight the positive aspects of a house, it’s also useful to be aware of the negative adjectives that may arise. These adjectives can be used to describe houses that may need improvement or may not meet certain expectations. Here are some negative adjectives to consider when describing a house:

Synonyms and Antonyms with Example Sentences

Synonyms for house.

When it comes to describing houses, there are several synonyms that can paint a vivid picture in the minds of readers or listeners. Here are some alternative words you can use to describe a house:

Each of these synonyms brings a unique flavor to the description of a house. By choosing the right synonym, you can create a more engaging and descriptive experience for your audience.

Antonyms for house

Using these antonyms can help your audience understand the negative aspects of a house or emphasize the need for improvement.

Remember, choosing the right adjectives is essential for creating a vivid and engaging description of a house. Whether you opt for synonyms to highlight positive qualities or antonyms to convey negative aspects, your choice of words can make a significant impact on how your audience perceives the house you’re describing.

Choosing the right adjectives to describe a house is crucial in creating a captivating and engaging description. Throughout this article, we have explored a range of adjectives that can bring a house to life, from cozy and inviting to modern and sleek. These descriptive words allow us to paint a vivid picture in the reader’s mind, helping them visualize the unique qualities and characteristics of the house.

On the other hand, we have also discussed antonyms that can be used to describe houses that may not meet certain expectations. Words like dilapidated, cramped, outdated, cluttered, and dreary can convey a sense of improvement or a need for change.

So, whether you are a real estate agent, a homeowner looking to sell, or simply someone who enjoys describing houses, consider using these adjectives to make your descriptions more compelling and impactful.

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10 Creative Real Estate Listing Descriptions That Will Make Buyers Fall in Love

Blog/10 Creative Real Estate Listing Descriptions

When it comes to selling a home, the listing description can make all the difference. A well-crafted listing can draw in potential buyers and make them fall in love with the property before even seeing it in person.

As a real estate agent, it’s essential to create a listing that not only highlights the best features of the home but also paints a picture of the lifestyle that comes with it.

In this article, we’ll explore ten creative real estate listing descriptions that will do just that. From using sensory language to highlighting unique features, these descriptions will make potential buyers swoon and ultimately help to sell the property faster.

So, let’s dive in and discover how to craft the perfect real estate listing description that will make buyers fall in love with your property.

Table of Contents 1.   Importance of a Great Listing Description 2.  Understanding Your Target Audience 3.  Tips for Writing a Creative Listing Description 4.  Examples of Creative Real Estate Listing Descriptions 5. 8 Fixer-Upper Listing Description Examples 6. Testing and Refining Your Listing Description

Importance of a great listing description

A listing description is a key part of marketing . It’s the first impression potential buyers have of a property, and is the hook that draws them in and convinces them to schedule a viewing. A great listing description is essential for selling a home quickly and at the right price. A poorly written listing can turn off potential buyers and leave a property sitting on the market for months.

Creating an effective listing description requires a balance of creativity and practicality. It’s essential to highlight the best features of the home while also being honest about any flaws. A great listing description should be clear, concise, and attention -grabbing. It should be written with the target audience in mind, using language and tone that resonates with them.

Understanding your target audience

Understanding your target audience is crucial when crafting a listing description. Are you targeting first-time homebuyers, families, or retirees? Each group has different priorities and values when it comes to buying a home.

Knowing your audience can help you tailor your description to their needs and preferences. Highlight the features of the home that are most important to them. This will make your listing more appealing and increase the chances of attracting the right buyers.

Tips for writing a creative listing description

Crafting a creative listing description is both an art and a science. It requires a balance of practicality and creativity. Here are some tips for writing a creative listing description that will make potential buyers fall in love with your property.

1. Use storytelling in your listing description

A great listing description should tell a story about the property. Use words to paint a picture of what it’s like to live there. For example, instead of just listing the features of a backyard, describe how it’s the perfect place for summer barbecues with friends and family.

2. Highlight unique features of the property

One of the best ways to make your listing stand out is to highlight unique features of the property. This could be anything from a custom-built fireplace to a stunning view. These features can help create an emotional connection with potential buyers and make your property more memorable.

3. Incorporate emotion into the description

Buying a home is an emotional decision, and your listing description should reflect that. Use language that evokes emotion, such as “peaceful,” “luxurious,” or “charming.” This will help potential buyers envision themselves living in the home and create a stronger emotional connection.

4. Use descriptive language and vivid imagery

Descriptive language and vivid imagery can help bring your listing to life. Instead of just describing a room as “spacious,” use language that paints a more vivid picture, such as “expansive” or “airy.” Use imagery to describe how the room is decorated or how the natural light floods in.

5. Harness the power of AI for writing property descriptions

Writing listing descriptions doesn’t have to be a chore. Powerful tools like ChatGPT for Realtors can do the work of a professional copywriter in seconds. For example, with the Real Estate Listing Generator , you simply answer a few questions about the home you’re selling, and moments later get an original, high-quality and creative property description you can use anywhere.

Examples of creative real estate listing descriptions

Here are ten examples of creative real estate listing descriptions that will make buyers fall in love with your property:

1. “This charming bungalow is the perfect place to call home. With a cozy fireplace, spacious backyard, and plenty of natural light, you’ll never want to leave.”

2. “Live like royalty in this luxurious estate. With stunning views of the city, a private pool, and custom-built features throughout, this home is truly one-of-a-kind.”

3. “Calling all foodies! This gourmet kitchen is a dream come true. Featuring high-end appliances, custom cabinetry, and plenty of counter space, you’ll love cooking and entertaining in this space.”

4. “Escape to your own private oasis in this stunning waterfront property. With breathtaking views of the lake, a private dock, and plenty of outdoor space, you’ll feel like you’re on vacation every day.”

5. “This charming cottage is perfect for those seeking a simpler way of life. With a cozy fireplace, vintage details throughout, and a beautifully manicured garden, you’ll feel like you’re living in a storybook.”

6. “Step into luxury in this stunning penthouse. With soaring ceilings, custom finishes, and panoramic views of the city, you’ll feel like you’re on top of the world.”

7. “This modern farmhouse is the perfect blend of rustic and chic. With custom woodwork, high-end appliances, and plenty of natural light, you’ll love entertaining guests in this space.”

8. “Live like a celebrity in this stunning Hollywood Hills mansion. With a private pool, home theater, and custom finishes throughout, you’ll feel like you’re living in a movie set.”

9. “With space for everyone, this home has everything you need to make memories that will last a lifetime. With a spacious backyard, custom-built playroom, and top-rated schools nearby, you’ll love living here.”

10. “Experience the ultimate in luxury living in this stunning beachfront property. With panoramic views of the ocean, a private pool, and high-end finishes throughout, you’ll feel like you’re living in a five-star resort.”

8 Fixer-upper listing description examples

Conveying the potential and endless possibilities of a fixer-upper can be tricky. Here are a few examples designed to captivate investors and DIY enthusiasts alike:

1. “Attention DIY enthusiasts and investors! This charming fixer-upper is a blank canvas just waiting for your creative touch. With a little TLC, this home has the potential to become a dream haven. Take advantage of this amazing opportunity to add value and personalize this property to your liking.”

2. “Investors and handy homeowners, don’t miss out on this diamond in the rough! This spacious fixer-upper offers endless possibilities with its generous square footage and desirable location. Bring your vision and transform this property into a stunning masterpiece that will shine in the neighborhood.”

3. “Calling all renovators and bargain hunters! This fixer-upper presents a golden opportunity to build equity and create your dream home. Put your renovation skills to work and unlock the hidden potential of this property. With its prime location and solid bones, the possibilities are limitless.”

4. “Looking for a project? Look no further! This fixer-upper offers incredible potential for those with a keen eye for design and renovation. Whether you’re an experienced investor or a first-time homeowner seeking a rewarding DIY experience, this property is ready to be transformed into a true gem.”

5. “Attention builders and flippers! This fixer-upper is your chance to capitalize on a fantastic investment opportunity. With its favorable location and ample space, this property is perfect for a renovation project. Bring your team and unleash its true potential, and watch your profits soar.”

6. “Calling all HGTV enthusiasts! This fixer-upper is ready for its makeover moment. Embrace your inner designer and turn this property into a stunning showcase. From updating the kitchen to revitalizing the outdoor space, let your imagination run wild and create a home that will make a lasting impression.”

7. “Investors and DIY lovers, rejoice! This fixer-upper is your chance to make your mark and reap the rewards. With a little elbow grease, this property has the potential to shine bright. Take advantage of the affordable price and make this house a home that you’ll be proud of.”

8. “Attention renovators and visionaries! This fixer-upper is a hidden gem waiting to be polished. With its charming vintage details and original character, this property offers a unique opportunity to restore its former glory. Don’t miss your chance to create a true masterpiece that will stand the test of time.”

Testing and refining your listing description

Creating a great listing description is not a one-time task. It’s important to test and refine your description over time to ensure it’s resonating with potential buyers. Use analytics tools to track how many views and inquiries your listing receives, and adjust your description accordingly.

Ask for feedback from potential buyers and other real estate professionals to get a sense of what’s working and what’s not. Refining your description will help you attract the right buyers and sell your property faster.

Crafting a creative real estate listing description takes time and effort, but it’s well worth it. A great listing can draw in potential buyers and make them fall in love with the property before even seeing it in person. Use storytelling, highlight unique features, incorporate emotion, and use descriptive language and vivid imagery to create a listing that stands out. Test and refine your description over time to ensure it’s resonating with potential buyers. By following these tips, you’ll create a listing that makes buyers fall in love with your property.

Check out some of our additional resources:

• GrammarPros Free Content Page
• 2024 Social Media Content Calendar for Real Estate
• 41 Lead Magnet Ideas for Realtors

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Discussions about the writing craft.

What is the best way to go about describing a home or room?

Every time it's like describing a blueprint or a 3D model of the interior of a building. If the layout of the house is important to the plot, what is the best way to describe it without getting all "Jim proceeded down the 20ft barren hallway, which had a total of five doors: two on the left, the first 10ft down, the second at the end..."

I suppose what I'm saying is that I'm finding it hard to create the visuals without completely limiting the reader's imagination and immersion

any examples or tips would be appreciated

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50 Adjectives to Describe a House

By Med Kharbach, PhD | Last Update: August 2, 2024

Continuing with our series of posts on adjectives and their communicative power, today’s post is all about adjectives to describe a house. As I explained in previous posts, adjectives, as research demonstrates, play an essential role in our expressive and descriptive language, allowing us to paint vivid pictures in the minds of our readers or listeners.

The importance of adjectives is highlighted in various educational frameworks. For example, in the United States, Individualized Education Program (IEP) goals and objectives, which are based on state standards, often directly reference the need to use adjectives (see Ricks & Alt, 2016).

According to Ricks & Alt (2016), this emphasis underscores the role adjectives play in enriching communication. Similarly, the Common Core standards outline expectations for children’s ability to understand and produce adjectives in a variety of contexts (National Governors Association Center for Best Practices, Council of Chief State School Officers, 2010 cited in Ricks & Alt, 2016).

As Ricks & Alt (2016, p. 181) suggest, the deliberate use of adjectives enhances the clarity and detail of expression, contributing significantly to the richness of language. Along similar lines, Davies et al. (2022), citing Griffin et al., 2004, highlighted the importance of adjectives in developing kids narrative competence.

Adjectives and other forms of descriptive language increase children’s narrative competence by providing nuance for both referential and evaluative aspects of storytelling, and for their skills in reading comprehension (Griffin et al., 2004). ” (Davies et al., 2022, p. 2)

In today’s post, we dive into the world of architecture and home description, leveraging the power of adjectives to bring to life the spaces we inhabit. Whether it’s the cozy nook we curl up in with a book or the stately manor that takes our breath away, adjectives serve as the brushstrokes that color these experiences.

Related: Words and Adjectives to Describe a Person

Adjectives to Describe a House

Here is our collection of adjectives to describe a house:

• Cozy – evokes a sense of warmth, comfort, and snugness, perfect for small, inviting spaces.
• Stately – conveys a sense of grandeur and dignity, often used for larger homes with an impressive appearance.
• Dilapidated – describes a house that is in a state of disrepair, worn out by time and neglect.
• Quaint – captures the charm and old-world feel of a house, often small and picturesque with unique features.
• Spacious – indicates that a house has plenty of room, with wide, open areas.
• Modern – reflects a contemporary, sleek design often featuring the latest in architectural trends and technology.
• Rustic – brings to mind a rugged, natural beauty, typically found in homes that incorporate elements like wood and stone.
• Elegant – denotes a refined, graceful quality, often seen in homes with tasteful decoration and sophisticated design.
• Luminous – suggests a house filled with light, either through natural lighting or well-thought-out fixtures.
• Welcoming – implies that a house feels inviting and comfortable to guests, often through its layout, decor, or atmosphere.
• Antique – conveys a sense of age and history, often associated with houses that have preserved their original features and charm.
• Charming – implies a pleasant, attractive quality that makes the house appealing and delightful to observe.
• Eclectic – describes a house that blends a variety of styles, periods, and elements, creating a unique and diverse aesthetic.
• Immaculate – indicates that a house is exceptionally clean and well-maintained, with no sign of disorder or neglect.
• Secluded – suggests a house is set apart from others, offering privacy and a sense of retreat from the outside world.

• Vibrant – conveys a lively and energetic feel, often through the use of color, design, or the atmosphere of the home.
• Airy – describes a house with a feeling of openness and lightness, often through high ceilings, large windows, or an open floor plan.
• Historic – indicates a house with significant architectural or cultural heritage, often preserved or restored to reflect its past.
• Opulent – suggests a house that is luxurious and lavish, with rich decorations and high-end finishes.
• Tranquil – conveys a sense of peace and calm, often found in houses that provide a quiet, serene environment.
• Compact – describes a house that is efficiently designed to fit a lot into a small space, often emphasizing smart storage and organization.
• Inviting – suggests that a house feels open and welcoming, encouraging people to enter and feel at home.
• Minimalist – conveys a sense of simplicity and clarity, often in homes with clean lines, uncluttered spaces, and a monochromatic color scheme.
• Retro – describes a house that embraces styles and designs from a specific past era, creating a nostalgic and vintage feel.
• Sustainable – indicates a house designed with environmental considerations in mind, often utilizing green technologies, materials, and practices.
• Picturesque – describes a house that is visually attractive, worthy of being painted or photographed.
• Sunny – implies that a house receives a lot of natural light, making it bright and cheerful.
• Timeless – indicates a house whose style and appeal are not affected by changes in fashion or design trends.
• Weathered – describes a house that shows signs of exposure to the weather, giving it character and a sense of history.
• Zen – implies a house that evokes feelings of relaxation and balance, often through minimalist design and natural elements.

• Enchanting – evokes a magical quality, making a house seem as if it’s straight out of a fairy tale, charming and captivating.
• Artistic – suggests a house that displays creative flair, perhaps with unique architectural details or bespoke interiors that inspire.
• Coastal – conveys the breezy, laid-back vibe of seaside living, often with light, airy spaces and ocean-inspired colors.
• Bohemian – describes a house with an unconventional, eclectic style, full of vibrant colors, patterns, and a mix of vintage and global décor.
• Serene – implies a peaceful, calm atmosphere, perhaps with a minimalist design or a setting that promotes relaxation.
• Innovative – indicates a house incorporating cutting-edge design and technology, pushing the boundaries of traditional architecture.
• Homely – suggests warmth and comfort, a place where one feels completely at ease and in harmony with the surroundings.
• Grand – conveys a sense of scale and luxury, with large, impressive spaces that are designed to awe and entertain.
• Functional – indicates that a house is designed with practicality and utility in mind, where every element serves a purpose.
• Cultural – reflects a house that incorporates elements of specific cultural heritage or traditions, offering a rich, immersive experience.
• Majestic – describes a house that is grand and imposing, often with a striking appearance that commands attention.
• Intimate – suggests a cozy, private space, ideal for personal reflection or close gatherings, emphasizing comfort and connection.
• Futuristic – conveys a modern, forward-thinking design, often with sleek, innovative features that suggest a leap into tomorrow.
• Whimsical – implies a playful, fanciful design, where creativity and imagination are given free rein, often resulting in unique, unexpected touches.
• Nostalgic – evokes a sense of longing for the past, with design elements that recall a bygone era, creating a sense of warmth and familiarity.
• Raw – describes a house with an unfinished, industrial look, often featuring exposed brick, concrete, or wood, celebrating the beauty of imperfection.
• Idyllic – conveys a perfectly charming and peaceful setting, often used to describe homes in picturesque, tranquil locations.
• Cosmopolitan – suggests a house with a sophisticated, worldly vibe, reflecting diverse influences and a flair for the urbane.
• Seamless – indicates a house where transitions between indoor and outdoor spaces are fluid, blending the natural with the built environment.
• Craftsman – describes a house that showcases the beauty of handcrafted details and workmanship, often with a focus on natural materials and simplicity.

Final thoughts

Adjectives are the secret ingredients that transform ordinary prose into captivating narratives. They bridge the gap between imagination and reality, allowing readers and listeners to step into the worlds we create with our words. By carefully selecting the perfect descriptor, we can evoke powerful imagery and emotional responses, turning a simple house into a home filled with character and charm.

From classroom activities to professional writing projects, this list serves as a springboard for creativity. It invites us to explore the nuances of language and discover how a single word can dramatically alter perception. So, whether you’re looking to enhance your vocabulary, inspire your students, or add depth to your descriptions, let these adjectives be your guide in crafting more engaging and evocative content.

• Davies, C., Syrett, K., Taylor, L., Wilkes, S., & Zuniga‐Montanez, C. (2022). Supporting adjective learning across the curriculum by 5–7 year‐olds: Insights from psychological research. Language and Linguistics Compass , 16 (11). https://doi.org/10.1111/lnc3.12476
• Ricks, S. L., & Alt, M. (2016). Theoretical Principles to Guide the Teaching of Adjectives to Children Who Struggle with Word Learning: Synthesis of Experimental and Naturalistic Research with Principles of Learning Theory. Language, Speech & Hearing Services in Schools , 47 (3), 181–190. https://doi.org/10.1044/2016_LSHSS-15-0034.

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Meet Med Kharbach, PhD

Dr. Med Kharbach is an influential voice in the global educational technology landscape, with an extensive background in educational studies and a decade-long experience as a K-12 teacher. Holding a Ph.D. from Mount Saint Vincent University in Halifax, Canada, he brings a unique perspective to the educational world by integrating his profound academic knowledge with his hands-on teaching experience. Dr. Kharbach's academic pursuits encompass curriculum studies, discourse analysis, language learning/teaching, language and identity, emerging literacies, educational technology, and research methodologies. His work has been presented at numerous national and international conferences and published in various esteemed academic journals.

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Examples of creative real estate listing descriptions — and how to write them 

A creative listing description can give potential buyers and tenants a powerful, positive first impression.

In this article:

First impressions are everything when it comes to selling a property. The first encounter with potential buyers usually happens through your online listing, so it only makes sense that the quality and creativity of your real estate listing — and the listing photos — matter. 

Real estate listing descriptions are a written narrative that provides details and information about a property. They’re used for both rental and sale properties and serves as a marketing tool to attract potential tenants or buyers or by highlighting the property's key features, amenities, location, and other relevant information.

Why do listing descriptions matter?

A good, effective real estate listing description can attract the right buyers and generate interest in the property. It only makes sense that a poor description can do the opposite, scaring away potential buyers and leaving the property sitting on the market with no offers . 

Here’s why something as seemingly simple as a real estate description matters:

• Attract the right buyers: An effective real estate description should attract people to your property. When a buyer is searching for a new home, they often have a list of must-haves and deal-breakers. The description should highlight the features that meet the buyer’s needs. Keyword-rich descriptions not only highlight the property’s potential but also attract the buyer’s attention. It’s typically the listing agent’s job to write an effective real estate description to increase visibility and attract the right buyers.
• Set accurate expectations: The property description should align with the reality of your property. It’s essential to describe your property’s features honestly and accurately, as the buyer will notice any discrepancies when they visit the property. A good description sets expectations in the buyer’s mind, making them more likely to appreciate and consider the property for a potential purchase. Therefore it’s important to provide realistic and accurate information about the property in the description.
• Highlight unique features: An effective real estate description should outline the unique features of the property that sets it apart from other properties on the market. It may be the location, architecture, landscaping, or other features that make the property stand out. It’s important to describe these features and highlight them, as they could be the selling point for a potential buyer.
• Generate interest: A good real estate description should enable potential buyers to visualize themselves living in the property. An effective description should be written in a way that evokes emotions and creates a sense of desire in the buyer’s mind. The right words can engage the reader and can instill a sense of excitement or appreciation for the property, generating interest.
• Save time: A well-written description can save time and reduce the need for multiple showings. A description that accurately represents the property can prevent time-wasting and eliminate unnecessary viewing requests from buyers who aren’t interested in the property. These descriptions can save time and increase the efficiency of the property search process for both the buyer and the seller.

What are some examples of creative listings?

So, what does a standout listing look like? Here are some real estate listing description examples that are memorable for all the right reasons:

Charm meets convenience in this delightful single-family abode! Step into a world of warmth and comfort as you enter the open-concept living space, perfect for creating lasting memories with loved ones. Embrace the tranquility of the landscaped backyard oasis, your own private retreat after a long day. With top-notch schools and amenities just a stone’s throw away, this home offers the ideal blend of suburban living and urban accessibility. Your dream home awaits!

Welcome to your urban sanctuary! This stylish townhouse boasts sleek modern finishes and an abundance of natural light that dances through the generous windows. Take pleasure in the gourmet kitchen, a haven for aspiring chefs, and savor your morning coffee on the private rooftop terrace, where city views unfold before your eyes. Nestled in a vibrant community, this townhouse is your gateway to a dynamic lifestyle, complete with trendy eateries, parks, and cultural hotspots.

Experience city living at its finest in this chic condo retreat. Immerse yourself in the luxurious ambiance of the building’s amenities, from the rooftop infinity pool to the state-of-the-art fitness center. Inside your own sanctuary, revel in the seamless blend of modern design and comfort. With bustling city life just outside your doorstep, this condo offers an unparalleled cosmopolitan lifestyle that’s perfect for professionals and urban enthusiasts alike.

How do you write creative listings?

Writing real estate listings can seem challenging, especially if you haven’t flexed your writing chops in a long time. Having a creative listing description in real estate is especially important for FSBO properties, because you won’t have the professional help of an agent when selling a house on your own .

Luckily, by keeping some simple strategies in mind, you can write listings like a pro — maybe even better ones than the examples detailed above. Here’s how:

Know your audience

It’s important to understand the potential homebuyer you are targeting when writing your listing descriptions. Who are they? What are they looking for in a home? What features are important to them? Once you have answers to these questions, you can tailor your descriptions to match their needs and interests. This will create a connection with your audience and encourage them to visualize themselves in the home.

Highlight unique features

Every home has its unique selling points, and it’s essential to highlight these in your listing descriptions. The most obvious features like the number of bedrooms and half bathrooms should not be overlooked but take it a step further. Does the property have a swimming pool, a big backyard, or a garage? Does it have an open floor plan with plenty of natural light? Was it designed by a renowned architect? 

You can also highlight the home’s history, if for example it was designed by a renowned architect or a designated historic home .

Mentioning these unique features sets the property apart from others in the same price range.

Use descriptive language

Using descriptive words helps to create an emotional connection between the reader and the home you’re promoting. Using words like "cozy," "spacious," "inviting," and "stunning" help to paint a picture in the buyer’s mind. Instead of plainly stating that a property has a "large living room," try using more descriptive words like "expansive" or "airy." This will create a more vivid and attractive image in the buyer’s mind.

Be honest but positive

While it’s essential to point out the home’s selling points, being honest is also crucial. Avoid over-exaggerating or making false promises. If any part of the property is outdated or needs renovation, mention it, but always put a positive spin on it. For example, if the kitchen needs a little updating, mention how it’s a perfect opportunity for the buyer to “add their personal touch and style.”

Make it skimmable

The average person isn’t interested in reading long, heavy blocks of text. Using long paragraphs in your listing description can be overwhelming and even unappealing to potential buyers. Make your listing descriptions attractive and easy to read by using shorter paragraphs and bullet points. This way, readers can easily scan through the information and take note of the most critical aspects of the home.

Ask for help when you need it

Writing creative real estate listing descriptions is a unique skill. Luckily, there are professionals on your side who can showcase your property in its best light with high-quality descriptions that attract the attention of buyers — for all the right reasons. Don’t hesitate to leave this task to your real estate agent or a verbose professional writer when the time comes to list your home for sale. Pride aside, a well-written listing could be exactly what piques the interest of an eager buyer.  

When you list your home with Orchard, we’ll craft the listing descriptions, professionally photograph your home, and create a 3D tour.  

Here are some tips for writing creative real estate descriptions.

Q: How can I make my real estate listing description stand out?

To make your real estate listing description stand out, focus on highlighting unique features, using vivid language, and creating an emotional connection with potential buyers. Incorporate descriptive words, paint a picture of the lifestyle the property offers, and emphasize its key selling points to capture attention and generate interest.

Q: What makes a good property headline?

A good property headline is attention-grabbing, concise, and highlights the unique selling points of the property. It should capture the essence of the property in a few words and pique the interest of potential buyers. Incorporate compelling features, such as stunning views, luxurious amenities, or a desirable location, while maintaining clarity and relevance. A well-crafted headline can entice viewers to click on the listing and learn more about the property.

Q: What are some effective ways to describe a property's architectural style?

When describing a property's architectural style, use descriptive terms that evoke a sense of character and appeal. For example, you could describe a Victorian-style home as "elegant and ornate," a modern minimalist home as "sleek and contemporary," or a farmhouse-style home as "charming and rustic." If you’re unsure what style your house is, you can find out in this guide to different types of houses .

Q: How can I create a sense of urgency in my listing description?

To create a sense of urgency, emphasize limited availability or unique selling points that differentiate the property from others in the market. Highlight features like "rare waterfront views," "highly sought-after neighborhood," or "recently renovated gem" to convey exclusivity and encourage potential buyers to act quickly. Learn how to sell your home fast .

Q: Is it important to use keywords in my listing description for online searches?

Yes, incorporating relevant keywords in your listing description can help improve its visibility in online searches. Consider using location-specific keywords, property features, and popular amenities to attract potential buyers who are searching for specific criteria. However, ensure that the keywords flow naturally and the description remains engaging and informative.

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Veronica With Four Eyes

How To Write Image Descriptions For Buildings and Architecture

Whenever one of my friends and I hang out on our college campus or on a video call, we always end up talking about interesting architecture or building designs that we’ve learned about online or in different classes. While I may not be able to see a lot of the small details in the pictures of unique buildings, my friend will describe them to me with lots of detail so that I am able to imagine what they look like in my head. Here are my tips for how to write image descriptions for buildings and architecture for people with visual impairments, inspired by a post request I received.

WHAT IS ALT TEXT? WHAT IS AN IMAGE DESCRIPTION?

Alt text tells people what is in an image, such as text, colors, or basic essential details. If an image fails to load, alt text will display in its place. Search engines also index alt text information and consider it a factor when determining search engine ratings.

An image description gives more details than alt text and allows someone to learn more about what is in an image that goes beyond alt text. Alt text gives the user the most important information while image descriptions provide further detail. For example, alt text tells someone that there is an image of a red brick house, while an image description gets into more detail and shares that the house is two stories, the front door is white, and there are large white columns in front of the house.

Related links

• How To Write Alt Text and Image Descriptions for the Visually Impaired
• How To Write Alt Text For Amateur Art
• How To Write Image Descriptions About Online Products For Visual Impairment

SHOULD I USE BOTH ALT TEXT AND IMAGE DESCRIPTIONS?

When posting images of buildings or other types of architecture online, I recommend including both alt text and image descriptions as it can be difficult to include thorough descriptions of a particular building or design with a limited amount of characters. Alt text is read out loud when hovering over the image, while image descriptions are typically written in a different area so that the user can choose whether they want to read the extended description or not.  It is strongly recommended that alt text be 125 characters or less to ensure compatibility for popular screen readers. Image descriptions can be longer, but I recommend only using a few sentences when creating a description.

• How to Celebrate Global Accessibility Awareness Day Every Day
• A to Z of Assistive Technology For Low Vision
• Ways To Read Webpages Without A Traditional Screen Reader

What to include when writing alt text about buildings and architecture

Helpful information to include when writing alt text for buildings and architecture includes:

• The type of structure that is being shown, such as a house, church, capital building, monument, etc
• For landmarks, mentioning the name of the structure is helpful, such as the Space Needle or a building at a specific university
• The general size of the structure- is it a small house or large skyscraper?
• The color and material of the structure, which is especially helpful for historical structures
• Any distinctive features, such as if the house is on wheels or if the stairs to a structure are woven around a ramp
• Any text or relevant signs in the image
• Blindness Canes and Building Identification: Navigating College Campuses
• How Amazon Alexa Can Help You Listen To History
• How To Make Historical Documents Accessible For Vision Impairment

What to include when writing image descriptions about buildings and architecture

Helpful information to include when writing image descriptions for buildings and architecture includes:

• All information that is included in alt text
• More specific details about the size of the structure, such as the height or amount of stories
• If available, the city/country the structure is located in, i.e the Gateway Arch is in St Louis, Missouri
• The scenery/time of day, if it alters the appearance of the structure, i.e a building that is lit up at night or a crowd in front of a door
• The name or description of the architectural style, if available/relevant- for example, the buildings in the capital city of Astana, Kazakhstan are very futuristic and surreal looking, while the White House in Washington, DC is in a neoclassical federal style
• Any other interesting features such as a slanted roof or stained glass windows
• Visiting The Gateway Arch Museum With Vision Impairment
• Exploring Microsoft 3D Models For Low Vision Students

What to exclude when writing alt text and image descriptions about buildings and architecture

Information to exclude when writing alt text and image descriptions for buidlings and architecture includes:

• Specific measurements for every part of the building, unless they are otherwise shown in the image
• Over-describing what colors look like- I know what red looks like, but I would be interested to know if the front door was bright red or burgundy
• Mundane details such as the exact number of stairs or windows, unless this information is significant- I’m excited to learn about a spiral staircase with a thousand steps, but less excited to learn about a thirteen-step staircase inside a house
• Irrelevant background information such as if the sky is blue
• Random facts that are not related to the image, such as the population of the city the building is located in
• Commentary about the building/architecture style- write alt text and image descriptions objectively whenever possible

Where to put an image description

Trying to figure out where to put an image description for the visually impaired? Some websites have a dedicated image description section that is next to the alt text field, so screen reader users can easily find the description. However, since many people who benefit from image descriptions do not use screen readers, it’s better to include the image description in the caption of the image so that it is easier to locate. This is recommended by many journalists and media outlets, including NPR and National Geographic.

On social media, I recommend adding the description to the caption of the post if space allows, though adding it in the comment section is also a common practice. If the image description is in the comment section, make note of this within the caption. I also recommend writing the phrase “Image Description:” or “ID:” in front of the description so that users know what it is.

• How To Add Alt Text On Social Media
• How To Write Alt Text and Image Descriptions For Instagram

Final thoughts

Because other users have taken the time to add alt text and image descriptions for buildings and architecture, I have been able to learn about a lot of stunning structures from not only my country, but from all around the world. While I may not be able to see a lot of these details with my eyes, it’s fun to imagine what these places look like at different times of the year or at night. I hope that this guide for writing alt text and image descriptions for buildings and architecture is helpful for others!

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I am not a doctor or medical professional, and all information, content, and material on this website details my personal experience, and is for informational purposes only, and does not constitute medical advice. You should not rely solely on this information and should seek individualized consultation, diagnosis, and/or medical treatment of a qualified physician or healthcare provider. If you believe you are experiencing a medical emergency, please call 911 or go to the nearest emergency room. Do not delay in seeking medical treatment because of information posted on this website. 

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WRITERS HELPING WRITERS®

Helping writers become bestselling authors

Setting Description Entry: Haunted House (inside)

May 23, 2009 by BECCA PUGLISI

Sight Dust, cobwebs, sheets on furniture, broken tables, chairs, windows, lamps, peeling wallpaper, gaps in the floorboards, holes in the walls, flickering lights (if there’s electricity) chandelier with broken strings of crystals, broken glass on the floor, spiders, cockroaches, rust, mildew, ripped curtains, shadows, gloomy staircases, old portraits & paintings, cracked…

footsteps on the stair, creaking doors, window shutters rattling on the outside, wind scattering/rustling paper through a broken window gap, words whispered in ear, screams, crying, wailing, laughter, glass smashing, the scrap of a chair moving, the scritch of tree branches scraping at the windows, rats squeaking, movement in the walls, a…

Phantom perfume or cologne, burning smells, pipe or cigarette smoke, mildew, rot, dank, rusty or metallic smells, wet wood and stone, rancid breath, yeasty beer smell, food, dust, dry rot, rat/mice feces, urine

Sour & dry mouth from fear, dust floating in the air and coating the tongue, salty tears

A phantom hand on the shoulder, the puff of breath on the earlobe or the back of the neck, the sensation of being grabbed on the arm, pushed, pulled, pinched, poked, slapped, burned, a feeling of light-headedness and nausea, hair rising on arms or the back of the neck, the body’s reaction to a drop in temperature (chills, shivering, breath puffing out…

Helpful hints:

–The words you choose can convey atmosphere and mood.

Example 1:  I cringed at each creak on the old warped stairs, but it didn’t sway my determination to make it to the bedroom on the second floor. Halfway up, a shadow flickered at the corner of my vision. I froze, and as I stood there, caught a woody scent lingering in the air. Tobacco smoke? A shiver curled through the hairs on the back of my neck then cascaded down my backbone. It was all I could do to not hurl myself back down the stairs toward the front door…

–Similes and metaphors create strong imagery when used sparingly.

Example 1: (Metaphor ) The dining room chair suddenly jolted back and tilted toward me, a gracious invitation by an invisible host…

Think beyond what a character sees, and provide a sensory feast for readers

Setting is much more than just a backdrop, which is why choosing the right one and describing it well is so important. To help with this, we have expanded and integrated this thesaurus into our online library at One Stop For Writers.

Each entry has been enhanced to include possible sources of conflict, people commonly found in these locales, and setting-specific notes and tips, and the collection itself has been augmented to include a whopping 230 entries—all of which have been cross-referenced with our other thesauruses for easy searchability. So if you’re interested in seeing this powerful Setting Thesaurus , head on over and register at One Stop.

On the other hand, if you prefer your references in book form, we’ve got you covered, too, because both books are now available for purchase in digital and print copies. In addition to the entries, each book contains instructional front matter to help you maximize your settings. With advice on topics like making your setting do double duty and using figurative language to bring them to life, these books offer ample information to help you maximize your settings and write them effectively.

Becca Puglisi is an international speaker, writing coach, and bestselling author of The Emotion Thesaurus and its sequels. Her books are available in five languages, are sourced by US universities, and are used by novelists, screenwriters, editors, and psychologists around the world. She is passionate about learning and sharing her knowledge with others through her Writers Helping Writers blog and via One Stop For Writers —a powerhouse online library created to help writers elevate their storytelling.

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Reader Interactions

May 14, 2021 at 1:51 pm

creepy…

May 8, 2021 at 6:48 pm

Oh wow. It hadn’t occurred to me to make a list of all the things to do with my settings. Thank you for this. Brilliant!

May 10, 2021 at 5:53 am

It’s so much easier to get the setting exactly where we want it when we know beforehand what to aim for :).

March 12, 2021 at 5:58 pm

I really love this Thank you so much for doing this

March 2, 2021 at 2:17 pm

February 18, 2021 at 8:34 am

Thankyou soo much…it really helped me

February 13, 2021 at 5:04 am

omg!! Thankyou so much, this helped with my assignment!!!

February 10, 2021 at 6:25 am

thank you so much, helped me alot during lockdown!!

February 11, 2021 at 8:29 am

Well thank goodness for that!

December 22, 2020 at 12:24 am

Thank You really helpful

December 12, 2020 at 5:30 am

December 4, 2020 at 11:38 pm

Thank you so much, there are totally enough ideas for me for my essay

November 22, 2020 at 10:04 am

Very helpful

November 10, 2020 at 5:41 pm

thank you so much i needed ideas and this gave me so much.

October 21, 2020 at 4:50 pm

I am doing a descriptive writing project and this helped me so much! Thank You!

October 21, 2020 at 7:01 pm

Glad it helped!

March 20, 2021 at 6:59 am

October 8, 2020 at 11:51 am

I love the website I had to write a paper about Halloween and I used this website to find my d Description Word I need . Who ever made this website I don’t know what I would tell him or her but it’s one of my favorite it gives me great description of what words I don’t understand and I then I can use it later if I could rate it 5 stars

October 8, 2020 at 1:07 pm

Zachary, I am so glad you like this website and it’s a help to you!

September 26, 2020 at 5:48 pm

thank u a lot s helps me in my writing

September 19, 2020 at 1:49 am

Thanks! It was quite helpful for my paragraph. 😊

March 25, 2020 at 1:17 am

This was SOOO helpful. Thanks a lot. It was very helpful.

This was SOOO helpful. Thanks a lot.

January 2, 2020 at 5:56 am

this helped me with my essay A LOT!!!!!!!!!!! 😊

December 3, 2019 at 2:51 pm

This is awesome！👌

March 31, 2021 at 11:41 pm

This awesome

November 18, 2019 at 1:32 pm

This is so helpful for everyone . People can use them in essays while describing a haunted house .

November 10, 2020 at 5:43 pm

That is exactly what i used it for

November 11, 2019 at 7:02 am

This is so helpful! Definately the best website for writing! Thanksssss❤️❤️

November 11, 2019 at 10:42 am

Happy this helps!

November 3, 2019 at 7:28 am

October 25, 2019 at 4:58 am

I really like it. It’s really good.for.young children and writers. I love it do much

July 1, 2019 at 6:21 pm

wow I really needed this thank you sooo much

May 25, 2019 at 11:22 am

Amazing. Im a 14-year-old writer and all these descriptions inspired me on how to write my mystery book. Thanks so much Becca

February 9, 2019 at 6:29 pm

I really liked it because it helped me a lot to inspire me with my writing for greater depth.It was all very creative and amazing 😃👍🏻

January 28, 2019 at 11:34 am

very good descriptions

January 3, 2019 at 11:03 pm

This is too helpful

November 11, 2018 at 4:21 am

Helpful!!!!!

June 6, 2019 at 2:08 am

Good descriptive terms and phrases!!

October 24, 2018 at 1:23 pm

Thank you so much you have helped me so much.

October 23, 2018 at 10:49 am

This story describes the house and starts to leave an image of what the inside of the house looks like. I get shivers reading it.

October 22, 2018 at 11:10 am

I love this website it helps me

July 22, 2018 at 8:38 am

Thank you so much.. It helped me a lot… I am very happy about this web page😊

November 19, 2018 at 11:04 pm

yeah me too it helped alot

December 13, 2017 at 7:04 am

Thank you so much it really helped write my writing assessment and get full marks, don’t worry i didn’t cheat that much!

October 25, 2019 at 12:17 pm

lmao “that much”

November 9, 2017 at 5:32 pm

It Game Some Ideas What To Write

April 4, 2017 at 1:37 pm

Its just awesome because I get a idea to write it in my suspense story??

March 19, 2017 at 11:49 am

thanks alot it really helped me in my suspense story writing and it did really gave me some ideas to write it thanks 😉

December 3, 2016 at 8:15 am

Thank you very much. This is helpful to do my English HW. Zabit Khwaja

September 12, 2018 at 2:01 pm

October 25, 2016 at 2:12 pm

Thank you !! This has really helped me to do my homework and to inspire me for different t ideas.

October 6, 2016 at 9:45 am

this helped me do my English course thank u sooo much

September 1, 2011 at 9:32 am

this is awesome! 😀 helped me do my coursework for English! thanks a lot 😀

October 14, 2010 at 8:47 pm

this story is awsome i want to read another one.

September 16, 2010 at 12:48 pm

Thanks Aloot It Helped Me In My English Homework:) But I Think It Would Be Better If There Were More Examples Of Haunted Houses:D x

April 3, 2010 at 4:53 pm

this has helped me a great deal with my story for my English class 🙂

May 27, 2009 at 11:34 am

I love the image of the child riding a phantom rocking horse — very effective.

May 25, 2009 at 11:48 pm

This one was so fun to do. There are so many unusual settings to explore–stay tuned!

May 24, 2009 at 6:08 pm

You gals cover some of the greatest topics!!! Hope you can get these out in book form soon or eventually! Keep up the good work!

May 24, 2009 at 7:21 am

I can hear the wind moaning around corners…whhoooooooooowhoooooo.

May 24, 2009 at 7:14 am

Fantastic! Thanks!

May 23, 2009 at 4:09 pm

Gives me the shivers too. =)

May 23, 2009 at 1:35 pm

Gives me shivers just reading it. 😉