write the components of speech writing

Speechwriting 101: Writing an Effective Speech

Whether you are a communications pro or a human resources executive, the time will come when you will need to write a speech for yourself or someone else. when that time comes, your career may depend on your success..

J. Lyman MacInnis, a corporate coach, Toronto Star columnist, accounting executive and author of “ The Elements of Great Public Speaking ,” has seen careers stalled – even damaged – by a failure to communicate messages effectively before groups of people. On the flip side, solid speechwriting skills can help launch and sustain a successful career. What you need are forethought and methodical preparation.

Know Your Audience

Learn as much as possible about the audience and the event. This will help you target the insights, experience or knowledge you have that this group wants or needs:

Why has the audience been brought together?
What do the members of the audience have in common?
How big an audience will it be?
What do they know, and what do they need to know?
Do they expect discussion about a specific subject and, if so, what?
What is the audience’s attitude and knowledge about the subject of your talk?
What is their attitude toward you as the speaker?
Why are they interested in your topic?

Choose Your Core Message

If the core message is on target, you can do other things wrong. But if the message is wrong, it doesn’t matter what you put around it. To write the most effective speech, you should have significant knowledge about your topic, sincerely care about it and be eager to talk about it. Focus on a message that is relevant to the target audience, and remember: an audience wants opinion. If you offer too little substance, your audience will label you a lightweight. If you offer too many ideas, you make it difficult for them to know what’s important to you.

Research and Organize

Research until you drop. This is where you pick up the information, connect the ideas and arrive at the insights that make your talk fresh. You’ll have an easier time if you gather far more information than you need. Arrange your research and notes into general categories and leave space between them. Then go back and rearrange. Fit related pieces together like a puzzle.

Develop Structure to Deliver Your Message

First, consider whether your goal is to inform, persuade, motivate or entertain. Then outline your speech and fill in the details:

Introduction – The early minutes of a talk are important to establish your credibility and likeability. Personal anecdotes often work well to get things started. This is also where you’ll outline your main points.
Body – Get to the issues you’re there to address, limiting them to five points at most. Then bolster those few points with illustrations, evidence and anecdotes. Be passionate: your conviction can be as persuasive as the appeal of your ideas.
Conclusion – Wrap up with feeling as well as fact. End with something upbeat that will inspire your listeners.

You want to leave the audience exhilarated, not drained. In our fast-paced age, 20-25 minutes is about as long as anyone will listen attentively to a speech. As you write and edit your speech, the general rule is to allow about 90 seconds for every double-spaced page of copy.

Spice it Up

Once you have the basic structure of your speech, it’s time to add variety and interest. Giving an audience exactly what it expects is like passing out sleeping pills. Remember that a speech is more like conversation than formal writing. Its phrasing is loose – but without the extremes of slang, the incomplete thoughts, the interruptions that flavor everyday speech.

Give it rhythm. A good speech has pacing.
Vary the sentence structure. Use short sentences. Use occasional long ones to keep the audience alert. Fragments are fine if used sparingly and for emphasis.
Use the active voice and avoid passive sentences. Active forms of speech make your sentences more powerful.
Repeat key words and points. Besides helping your audience remember something, repetition builds greater awareness of central points or the main theme.
Ask rhetorical questions in a way that attracts your listeners’ attention.
Personal experiences and anecdotes help bolster your points and help you connect with the audience.
Use quotes. Good quotes work on several levels, forcing the audience to think. Make sure quotes are clearly attributed and said by someone your audience will probably recognize.

Be sure to use all of these devices sparingly in your speeches. If overused, the speech becomes exaggerated. Used with care, they will work well to move the speech along and help you deliver your message in an interesting, compelling way.

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Public Affairs Glossary

Module 1: Introduction to Public Speaking

Elements in a speech, learning objectives.

Describe the fundamental elements in a speech.
Identify the main differences between writing a paper and delivering a speech.

Most college students are familiar with writing research papers or perhaps engaging in class discussions. Preparing and delivering a speech, however, differs from these activities in fundamental ways. All these elements will be covered in more detail elsewhere in the course.

You can’t really adapt an essay to the context in which it is received. Is the reader (your professor) at home or in their office? Are they reading at night or in the morning?
Because a speech is delivered at a particular moment in time, you need to adapt its content to the speaking context. Great speeches fit the moment. Reflect on the purpose of your speech, the amount of time you’ll have, and the speaking environment. These elements will influence what you can realistically hope to accomplish with your audience. Consider the differences you might make to a presentation if you are delivering it first thing in the morning, just after lunch, or late Friday afternoon. The context of your speech can also help you determine which delivery type to use: impromptu, speaking notes, memorized, or a manuscript. If you are speaking for an hour, it may not be realistic to memorize a speech, but speaking notes or a manuscript can be very helpful. If your context will be highly emotional or require careful wording, then using a manuscript may be the best delivery type.
In writing , your audience has the benefit of reading at their own pace, visually grasping your organization through paragraphs or headings, looking up definitions for unfamiliar terms, and looping over detailed information.
In a speech, your audience doesn’t have any visual guideposts about the organization of the material. To adjust, you must provide clear, audible, organizational indicators or signposts. It helps to use language that is relatable, simple, and familiar, and to include vivid imagery and anecdotes.
In a research paper , your credibility is established through research, which is cited in the text as well and with a bibliography or footnote.
In a speech, citations are a bit more tricky. If your speech uses researched support, you must properly attribute your sources. Although they may be included in your written outline, stating a full-source citation when delivering your speech can quickly lose your audience. Therefore, you will instead use abbreviated source citations, often with just the publication and date, or the author and title when citing a book.
Especially when they rely on complex data or visual information, essays can include graphs, charts, and illustrations.
In a speech, visual aids are often used to illustrate an idea, evoke emotion, summarize data, or draw attention to an important concept. A visual aid adds interest, can refocus your audience, and can help them remember an important aspect of your speech. If you use a visual aid, consider when to use it in your speech and what type of visual aid would best illustrate what you’ve chosen to highlight. The most common visual aid is PowerPoint, but visual aids can also be objects or any sort of pictorial representation. For example, a speech about a guitar could use a PowerPoint with pictures of various parts of a guitar—or an actual guitar.
In the case of an essay, we only perceive the writer through the style of their writing. Unless we have seen them in person, or look them up on the internet, we probably know very little about how they look, what they sound like, or how they carry themselves.
Unlike the invisible author of an essay, the speaker is physically or virtually present to deliver the speech. Their appearance, dress, posture, confidence, delivery style, and energy level will have profound effects on the audience’s experience of the event.

Ready to present? Maybe not so much…

When turning in a paper, it doesn’t matter if you finished well in advance or the night before. Whether you wore yourself out finishing it or cruised to completion, the paper will be judged on its quality rather than your emotional and physical state at its completion.
In a speech, the quality of delivery will impact how well it is received, regardless of how carefully it was written and prepared. Verbal and nonverbal cues set the tone and engage your audience. Even when using speaking notes or a manuscript, you must be familiar enough with your speech that you avoid simply reading it. Therefore, you must build in plenty of time to practice.

To Watch: John McWhorter

In this TED talk, linguist John McWhorter discusses some of the differences between speaking and writing. For our purposes, the first five minutes will be the most informative, but the latter half is very interesting as well, particularly if you’re curious about the linguistic changes brought about by texting.

You can view the transcript for “John McWhorter: Txtng is killing language. JK!!!” here (opens in new window) .

What to watch for:

Notice how McWhorter starts his speech: “We always hear that texting is a scourge.” This statement sets up his thesis, which is that texting isn’t the downfall of language, but rather a “miraculous thing.” This style of opening, sometimes called “stabilization-destabilization,” can be a great way to get a speech off the ground. First you state the stable condition, the thing that everyone thinks is true. Then you destabilize this idea by showing how it’s not true, or at least more complicated than the listener might think. The destabilizing move says “yet . . .” or “however. . . .” (McWhorter says “The fact of the matter is that it just isn’t true.”)

Note as well how McWhorter uses visual aids in this presentation. Even though he puts a lot of words on the screen, he is not expecting the audience to read and engage with the meaning of these passages. Instead, the words are there to say something about language style. When you really want your audience to engage with the meaning of words on a slide, you should keep the text as minimal and concise as possible. We’ll cover this concept in more detail when we learn about visual aids.

Tired. Authored by : Shanghai killer whale. Located at : https://commons.wikimedia.org/wiki/File:Chronic_fatigue_syndrome.JPG . License : CC BY-SA: Attribution-ShareAlike
Teacher in office. Authored by : jsoto. Located at : https://pixabay.com/photos/woman-office-teacher-613309/ . License : Other . License Terms : Pixabay License
John McWhorter: Txtng is killing language. JK!!!. Provided by : TED. Located at : https://youtu.be/UmvOgW6iV2s . License : Other . License Terms : Standard YouTube License
Elements in a Speech. Authored by : Anne Fleischer with Lumen Learning. License : CC BY: Attribution

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How to write a speech that your audience remembers

Confident-woman-giving-a-conference-with-a-digital-presentation-how-to-give-a-speech

Whether in a work meeting or at an investor panel, you might give a speech at some point. And no matter how excited you are about the opportunity, the experience can be nerve-wracking .

But feeling butterflies doesn’t mean you can’t give a great speech. With the proper preparation and a clear outline, apprehensive public speakers and natural wordsmiths alike can write and present a compelling message. Here’s how to write a good speech you’ll be proud to deliver.

What is good speech writing?

Good speech writing is the art of crafting words and ideas into a compelling, coherent, and memorable message that resonates with the audience. Here are some key elements of great speech writing:

It begins with clearly understanding the speech's purpose and the audience it seeks to engage.
A well-written speech clearly conveys its central message, ensuring that the audience understands and retains the key points.
It is structured thoughtfully, with a captivating opening, a well-organized body, and a conclusion that reinforces the main message.
Good speech writing embraces the power of engaging content, weaving in stories, examples, and relatable anecdotes to connect with the audience on both intellectual and emotional levels.

Ultimately, it is the combination of these elements, along with the authenticity and delivery of the speaker , that transforms words on a page into a powerful and impactful spoken narrative.

What makes a good speech?

A great speech includes several key qualities, but three fundamental elements make a speech truly effective:

Clarity and purpose

Remembering the audience, cohesive structure.

While other important factors make a speech a home run, these three elements are essential for writing an effective speech.

The main elements of a good speech

The main elements of a speech typically include:

Introduction: The introduction sets the stage for your speech and grabs the audience's attention. It should include a hook or attention-grabbing opening, introduce the topic, and provide an overview of what will be covered.
Opening/captivating statement: This is a strong statement that immediately engages the audience and creates curiosity about the speech topics.
Thesis statement/central idea: The thesis statement or central idea is a concise statement that summarizes the main point or argument of your speech. It serves as a roadmap for the audience to understand what your speech is about.
Body: The body of the speech is where you elaborate on your main points or arguments. Each point is typically supported by evidence, examples, statistics, or anecdotes. The body should be organized logically and coherently, with smooth transitions between the main points.
Supporting evidence: This includes facts, data, research findings, expert opinions, or personal stories that support and strengthen your main points. Well-chosen and credible evidence enhances the persuasive power of your speech.
Transitions: Transitions are phrases or statements that connect different parts of your speech, guiding the audience from one idea to the next. Effective transitions signal the shifts in topics or ideas and help maintain a smooth flow throughout the speech.
Counterarguments and rebuttals (if applicable): If your speech involves addressing opposing viewpoints or counterarguments, you should acknowledge and address them. Presenting counterarguments makes your speech more persuasive and demonstrates critical thinking.
Conclusion: The conclusion is the final part of your speech and should bring your message to a satisfying close. Summarize your main points, restate your thesis statement, and leave the audience with a memorable closing thought or call to action.
Closing statement: This is the final statement that leaves a lasting impression and reinforces the main message of your speech. It can be a call to action, a thought-provoking question, a powerful quote, or a memorable anecdote.
Delivery and presentation: How you deliver your speech is also an essential element to consider. Pay attention to your tone, body language, eye contact , voice modulation, and timing. Practice and rehearse your speech, and try using the 7-38-55 rule to ensure confident and effective delivery.

While the order and emphasis of these elements may vary depending on the type of speech and audience, these elements provide a framework for organizing and delivering a successful speech.

Man-holding-microphone-at-panel-while-talking--how-to-give-a-speech

How to structure a good speech

You know what message you want to transmit, who you’re delivering it to, and even how you want to say it. But you need to know how to start, develop, and close a speech before writing it.

Think of a speech like an essay. It should have an introduction, conclusion, and body sections in between. This places ideas in a logical order that the audience can better understand and follow them. Learning how to make a speech with an outline gives your storytelling the scaffolding it needs to get its point across.

Here’s a general speech structure to guide your writing process:

Explanation 1
Explanation 2
Explanation 3

How to write a compelling speech opener

Some research shows that engaged audiences pay attention for only 15 to 20 minutes at a time. Other estimates are even lower, citing that people stop listening intently in fewer than 10 minutes . If you make a good first impression at the beginning of your speech, you have a better chance of interesting your audience through the middle when attention spans fade.

Implementing the INTRO model can help grab and keep your audience’s attention as soon as you start speaking. This acronym stands for interest, need, timing, roadmap, and objectives, and it represents the key points you should hit in an opening.

Here’s what to include for each of these points:

Interest : Introduce yourself or your topic concisely and speak with confidence . Write a compelling opening statement using relevant data or an anecdote that the audience can relate to.
Needs : The audience is listening to you because they have something to learn. If you’re pitching a new app idea to a panel of investors, those potential partners want to discover more about your product and what they can earn from it. Read the room and gently remind them of the purpose of your speech.
Timing : When appropriate, let your audience know how long you’ll speak. This lets listeners set expectations and keep tabs on their own attention span. If a weary audience member knows you’ll talk for 40 minutes, they can better manage their energy as that time goes on.
Routemap : Give a brief overview of the three main points you’ll cover in your speech. If an audience member’s attention starts to drop off and they miss a few sentences, they can more easily get their bearings if they know the general outline of the presentation.
Objectives : Tell the audience what you hope to achieve, encouraging them to listen to the end for the payout.

Writing the middle of a speech

The body of your speech is the most information-dense section. Facts, visual aids, PowerPoints — all this information meets an audience with a waning attention span. Sticking to the speech structure gives your message focus and keeps you from going off track, making everything you say as useful as possible.

Limit the middle of your speech to three points, and support them with no more than three explanations. Following this model organizes your thoughts and prevents you from offering more information than the audience can retain.

Using this section of the speech to make your presentation interactive can add interest and engage your audience. Try including a video or demonstration to break the monotony. A quick poll or survey also keeps the audience on their toes.

Wrapping the speech up

To you, restating your points at the end can feel repetitive and dull. You’ve practiced countless times and heard it all before. But repetition aids memory and learning , helping your audience retain what you’ve told them. Use your speech’s conclusion to summarize the main points with a few short sentences.

Try to end on a memorable note, like posing a motivational quote or a thoughtful question the audience can contemplate once they leave. In proposal or pitch-style speeches, consider landing on a call to action (CTA) that invites your audience to take the next step.

People-clapping-after-coworker-gave-a-speech-how-to-give-a-speech

How to write a good speech

If public speaking gives you the jitters, you’re not alone. Roughly 80% of the population feels nervous before giving a speech, and another 10% percent experiences intense anxiety and sometimes even panic.

The fear of failure can cause procrastination and can cause you to put off your speechwriting process until the last minute. Finding the right words takes time and preparation, and if you’re already feeling nervous, starting from a blank page might seem even harder.

But putting in the effort despite your stress is worth it. Presenting a speech you worked hard on fosters authenticity and connects you to the subject matter, which can help your audience understand your points better. Human connection is all about honesty and vulnerability, and if you want to connect to the people you’re speaking to, they should see that in you.

1. Identify your objectives and target audience

Before diving into the writing process, find healthy coping strategies to help you stop worrying . Then you can define your speech’s purpose, think about your target audience, and start identifying your objectives. Here are some questions to ask yourself and ground your thinking :

What purpose do I want my speech to achieve?
What would it mean to me if I achieved the speech’s purpose?
What audience am I writing for?
What do I know about my audience?
What values do I want to transmit?
If the audience remembers one take-home message, what should it be?
What do I want my audience to feel, think, or do after I finish speaking?
What parts of my message could be confusing and require further explanation?

2. Know your audience

Understanding your audience is crucial for tailoring your speech effectively. Consider the demographics of your audience, their interests, and their expectations. For instance, if you're addressing a group of healthcare professionals, you'll want to use medical terminology and data that resonate with them. Conversely, if your audience is a group of young students, you'd adjust your content to be more relatable to their experiences and interests.

3. Choose a clear message

Your message should be the central idea that you want your audience to take away from your speech. Let's say you're giving a speech on climate change. Your clear message might be something like, "Individual actions can make a significant impact on mitigating climate change." Throughout your speech, all your points and examples should support this central message, reinforcing it for your audience.

4. Structure your speech

Organizing your speech properly keeps your audience engaged and helps them follow your ideas. The introduction should grab your audience's attention and introduce the topic. For example, if you're discussing space exploration, you could start with a fascinating fact about a recent space mission. In the body, you'd present your main points logically, such as the history of space exploration, its scientific significance, and future prospects. Finally, in the conclusion, you'd summarize your key points and reiterate the importance of space exploration in advancing human knowledge.

5. Use engaging content for clarity

Engaging content includes stories, anecdotes, statistics, and examples that illustrate your main points. For instance, if you're giving a speech about the importance of reading, you might share a personal story about how a particular book changed your perspective. You could also include statistics on the benefits of reading, such as improved cognitive abilities and empathy.

6. Maintain clarity and simplicity

It's essential to communicate your ideas clearly. Avoid using overly technical jargon or complex language that might confuse your audience. For example, if you're discussing a medical breakthrough with a non-medical audience, explain complex terms in simple, understandable language.

7. Practice and rehearse

Practice is key to delivering a great speech. Rehearse multiple times to refine your delivery, timing, and tone. Consider using a mirror or recording yourself to observe your body language and gestures. For instance, if you're giving a motivational speech, practice your gestures and expressions to convey enthusiasm and confidence.

8. Consider nonverbal communication

Your body language, tone of voice, and gestures should align with your message . If you're delivering a speech on leadership, maintain strong eye contact to convey authority and connection with your audience. A steady pace and varied tone can also enhance your speech's impact.

9. Engage your audience

Engaging your audience keeps them interested and attentive. Encourage interaction by asking thought-provoking questions or sharing relatable anecdotes. If you're giving a speech on teamwork, ask the audience to recall a time when teamwork led to a successful outcome, fostering engagement and connection.

10. Prepare for Q&A

Anticipate potential questions or objections your audience might have and prepare concise, well-informed responses. If you're delivering a speech on a controversial topic, such as healthcare reform, be ready to address common concerns, like the impact on healthcare costs or access to services, during the Q&A session.

By following these steps and incorporating examples that align with your specific speech topic and purpose, you can craft and deliver a compelling and impactful speech that resonates with your audience.

Woman-at-home-doing-research-in-her-laptop-how-to-give-a-speech

Tools for writing a great speech

There are several helpful tools available for speechwriting, both technological and communication-related. Here are a few examples:

Word processing software: Tools like Microsoft Word, Google Docs, or other word processors provide a user-friendly environment for writing and editing speeches. They offer features like spell-checking, grammar correction, formatting options, and easy revision tracking.
Presentation software: Software such as Microsoft PowerPoint or Google Slides is useful when creating visual aids to accompany your speech. These tools allow you to create engaging slideshows with text, images, charts, and videos to enhance your presentation.
Speechwriting Templates: Online platforms or software offer pre-designed templates specifically for speechwriting. These templates provide guidance on structuring your speech and may include prompts for different sections like introductions, main points, and conclusions.
Rhetorical devices and figures of speech: Rhetorical tools such as metaphors, similes, alliteration, and parallelism can add impact and persuasion to your speech. Resources like books, websites, or academic papers detailing various rhetorical devices can help you incorporate them effectively.
Speechwriting apps: Mobile apps designed specifically for speechwriting can be helpful in organizing your thoughts, creating outlines, and composing a speech. These apps often provide features like voice recording, note-taking, and virtual prompts to keep you on track.
Grammar and style checkers: Online tools or plugins like Grammarly or Hemingway Editor help improve the clarity and readability of your speech by checking for grammar, spelling, and style errors. They provide suggestions for sentence structure, word choice, and overall tone.
Thesaurus and dictionary: Online or offline resources such as thesauruses and dictionaries help expand your vocabulary and find alternative words or phrases to express your ideas more effectively. They can also clarify meanings or provide context for unfamiliar terms.
Online speechwriting communities: Joining online forums or communities focused on speechwriting can be beneficial for getting feedback, sharing ideas, and learning from experienced speechwriters. It's an opportunity to connect with like-minded individuals and improve your public speaking skills through collaboration.

Remember, while these tools can assist in the speechwriting process, it's essential to use them thoughtfully and adapt them to your specific needs and style. The most important aspect of speechwriting remains the creativity, authenticity, and connection with your audience that you bring to your speech.

Man-holding-microphone-while-speaking-in-public-how-to-give-a-speech

5 tips for writing a speech

Behind every great speech is an excellent idea and a speaker who refined it. But a successful speech is about more than the initial words on the page, and there are a few more things you can do to help it land.

Here are five more tips for writing and practicing your speech:

1. Structure first, write second

If you start the writing process before organizing your thoughts, you may have to re-order, cut, and scrap the sentences you worked hard on. Save yourself some time by using a speech structure, like the one above, to order your talking points first. This can also help you identify unclear points or moments that disrupt your flow.

2. Do your homework

Data strengthens your argument with a scientific edge. Research your topic with an eye for attention-grabbing statistics, or look for findings you can use to support each point. If you’re pitching a product or service, pull information from company metrics that demonstrate past or potential successes.

Audience members will likely have questions, so learn all talking points inside and out. If you tell investors that your product will provide 12% returns, for example, come prepared with projections that support that statement.

3. Sound like yourself

Memorable speakers have distinct voices. Think of Martin Luther King Jr’s urgent, inspiring timbre or Oprah’s empathetic, personal tone . Establish your voice — one that aligns with your personality and values — and stick with it. If you’re a motivational speaker, keep your tone upbeat to inspire your audience . If you’re the CEO of a startup, try sounding assured but approachable.

4. Practice

As you practice a speech, you become more confident , gain a better handle on the material, and learn the outline so well that unexpected questions are less likely to trip you up. Practice in front of a colleague or friend for honest feedback about what you could change, and speak in front of the mirror to tweak your nonverbal communication and body language .

5. Remember to breathe

When you’re stressed, you breathe more rapidly . It can be challenging to talk normally when you can’t regulate your breath. Before your presentation, try some mindful breathing exercises so that when the day comes, you already have strategies that will calm you down and remain present . This can also help you control your voice and avoid speaking too quickly.

How to ghostwrite a great speech for someone else

Ghostwriting a speech requires a unique set of skills, as you're essentially writing a piece that will be delivered by someone else. Here are some tips on how to effectively ghostwrite a speech:

Understand the speaker's voice and style : Begin by thoroughly understanding the speaker's personality, speaking style, and preferences. This includes their tone, humor, and any personal anecdotes they may want to include.
Interview the speaker : Have a detailed conversation with the speaker to gather information about their speech's purpose, target audience, key messages, and any specific points they want to emphasize. Ask for personal stories or examples they may want to include.
Research thoroughly : Research the topic to ensure you have a strong foundation of knowledge. This helps you craft a well-informed and credible speech.
Create an outline : Develop a clear outline that includes the introduction, main points, supporting evidence, and a conclusion. Share this outline with the speaker for their input and approval.
Write in the speaker's voice : While crafting the speech, maintain the speaker's voice and style. Use language and phrasing that feel natural to them. If they have a particular way of expressing ideas, incorporate that into the speech.
Craft a captivating opening : Begin the speech with a compelling opening that grabs the audience's attention. This could be a relevant quote, an interesting fact, a personal anecdote, or a thought-provoking question.
Organize content logically : Ensure the speech flows logically, with each point building on the previous one. Use transitions to guide the audience from one idea to the next smoothly.
Incorporate engaging stories and examples : Include anecdotes, stories, and real-life examples that illustrate key points and make the speech relatable and memorable.
Edit and revise : Edit the speech carefully for clarity, grammar, and coherence. Ensure the speech is the right length and aligns with the speaker's time constraints.
Seek feedback : Share drafts of the speech with the speaker for their feedback and revisions. They may have specific changes or additions they'd like to make.
Practice delivery : If possible, work with the speaker on their delivery. Practice the speech together, allowing the speaker to become familiar with the content and your writing style.
Maintain confidentiality : As a ghostwriter, it's essential to respect the confidentiality and anonymity of the work. Do not disclose that you wrote the speech unless you have the speaker's permission to do so.
Be flexible : Be open to making changes and revisions as per the speaker's preferences. Your goal is to make them look good and effectively convey their message.
Meet deadlines : Stick to agreed-upon deadlines for drafts and revisions. Punctuality and reliability are essential in ghostwriting.
Provide support : Support the speaker during their preparation and rehearsal process. This can include helping with cue cards, speech notes, or any other materials they need.

Remember that successful ghostwriting is about capturing the essence of the speaker while delivering a well-structured and engaging speech. Collaboration, communication, and adaptability are key to achieving this.

Give your best speech yet

Learn how to make a speech that’ll hold an audience’s attention by structuring your thoughts and practicing frequently. Put the effort into writing and preparing your content, and aim to improve your breathing, eye contact , and body language as you practice. The more you work on your speech, the more confident you’ll become.

The energy you invest in writing an effective speech will help your audience remember and connect to every concept. Remember: some life-changing philosophies have come from good speeches, so give your words a chance to resonate with others. You might even change their thinking.

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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Additional resources related to main supporting points

University of Hawai'i Maui Community College Speech Department : general guidelines related to main points and other supporting material.
Calvin University—What Not to Do : a document about what not to do with speech main points.
Lumen Learning : a variety of topics relating to main points, from how many should you have to how to highlight them as main points. Start about half way down the page at the “How Many Main Points?” section. While Lumen Learning also covers different ways to organize your main points, we recommend using our organization page first.

It will help you to prepare the introduction after preparing the main points. Just consider how challenging it is to introduce a speech if you don’t know what the main ideas of your speech are.

The introduction has two main purposes: to capture the audience’s attention and to state your thesis. Introductions also preview the speech so that the audience knows where it’s headed.

There are many ways to capture the audience’s attention: quotes, statistics, examples, a short story, a fascinating topic, a gracious mention of the event that brings you together, or even a question.

Once you have the audience’s attention, state your thesis. Stating your thesis will inform the audience of the speech’s direction and will focus their attention throughout the speech.

For tips regarding introductions, we recommend the Oral Communication Center, Hamilton College . The tips are short, helpful, and if applied, will improve your introductions.

Finally, it’s also critical throughout the introduction to establish your credibility. For this reason, your introduction should be well practiced and should allow you to communicate confidence. In addition, if you have any expertise on the subject material that you believe your audience needs to know, inform them without being snooty.

Conclusions are the final remarks your audience will hear, so they’re the part that’s most likely to be remembered. So make sure you take the time to craft a clear and memorable conclusion.

In general, a conclusion should restate your central point, though in a new way. This is important because in speeches the audience can’t reread your message; they simply have to rely on memory. Restating your central point—and, depending on what your professor wants, reviewing your main supporting points--will help your message to stick.

Another way to make your speech stick is to use the conclusion to reemphasize your purpose. For example, in a persuasive speech, call people to action. In other words, be blunt about what you want them to do. If you want them to vote, tell them how they can register. If you want them to pick up painting as a hobby, then show them where they can buy painting materials.

Try to make your conclusion memorable.

By this, we mean it’s important to carefully consider your final remark to make sure it concludes on a strong note that fits your purpose. Speakers often trail off in the end, undermining their earlier work.

As a foundational resource, we recommend the Oral Communication Center, Hamilton College .

Style refers to the way words, sentences, and groups of sentences create tone and personality.

How is speech writing different than writing a paper?

Though they share many principles (ex: the preference for active voice verbs), they have different principles of style: people perceive style differently when listening than when reading.

The differences arise because the formats are different: written word and spoken word. For an analysis of the key differences between spoken and written language, we recommend the Oral Communication Center, Hamilton College .

This handout by Massachusetts Institute of Technology’s Undergraduate Research Opportunities Program contains fundamental public speaking tips. Luckily, it also contains an encompassing look at the basics of an eloquent oral style. Read the section titled “Writing for Speaking”; the list will be useful when creating sentences that sound better in oral rhetoric.

The following stylistic choices are particularly helpful with the spoken word :

Brevity. Be as brief as possible. This article by Judith Kilborn (The Write Place, St. Cloud State University) provides a few ways to reduce wordiness.
Prefer shorter sentences to longer ones. Long sentences are harder to follow.
First person pronouns are widely accepted in speeches.
Repetition helps the audience remember (ex: think of the repetition in King’s “I Have a Dream.” In a paper the audience can go back and reread; they can’t do that when listening to a speech, so repetition helps the audience connect ideas and follow the argument.
The audience doesn’t have a dictionary with them; use words that are more tuned for the vernacular ear.
Make sure you can pronounce every word you plan on using.
Use transitions or “ signposts ” to announce, signal, and recap. This allows the audience to know where you’re and what to expect.
Abstract : There are several possible outcomes that this decision can lead to.
Concrete : Our choice to intervene in the Middle East can lead to destabilized elections, political turmoil, and religious conflict.
Dry sentence : A family member was hit by an animal.
Descriptive sentence : Grandma got run over by a reindeer.
The use of contractions is generally preferred in public speaking; contractions are more conversational, which tends to be preferred in public speaking. Say these two sentences aloud and you’ll agree: “I do not think that is a good idea” or “I don’t think that’s a good idea.”
Parallelism and alliteration create rhythm in a speech; use them wisely.
Use inclusive language .

For further style advice, though not specifically for the spoken word, use our written style resource.

For further direction, please stop in the Rhetoric Center.

Additional resources and tips related to oral style

Stand up, Speak out (University of Michigan Libraries) : An extensive and comprehensive resource on effective oral communication. Pay particular attention to the following sections: “Imagery,” “Rhythm,” “Parallelism,” “Alliteration,” and “Assonance.”
Oral Communication Center, Hamilton College : A list of phrases to avoid for various reasons in oral rhetoric.
Oral Communication Center, Hamilton College : A list of characteristics that help make every speech successful. Warning: the article uses language to make it sound like a checklist for an A on every speech; this is not the case. However, the list is helpful nonetheless.
Oxford Dictionaries Blog, Avoid cliches : Evoking images for an audience helps them to understand and remember your speech, but using a cliché allows the audience to listen without visualizing. A creative example of effective imagery was when on the campaign trail Bill Clinton said “I will be with you until the last dog dies.”
Contrast, figures of speech, examples, and triads : How Winston Churchill spoke.

In the speech “Bridges should be beautiful,” Ian Firth demonstrates an awareness of oral style. For starters, his sentences are short and easy to follow. His opening is the perfect example, “The world needs bridges.”

Look at the following excerpt from Firth’s speech:

“In this case, this is in Peru. This is using grass which grows locally and is woven into ropes to build these bridges. And do you know they rebuild this every year? Because of course grass is not a durable material. So this bridge is unchanged since Inca times.”

This could’ve very well been two or three sentences in a written text, but Firth uses five short sentences. This makes him easy to follow. However, it’s not perfect. The phrase “In this case, this is in Peru,” could be shortened to simply “This is in Peru.”

At the same time, he limits the speech to three main points: bridges should be functional, safe, and beautiful. This ensures the audience won’t get lost.

Firth carefully chooses his words. He uses descriptive language to paint pictures for the audience: “Or sometimes up in the mountains, people would build these suspension bridges, often across some dizzy canyon, using a vine .” He also uses alliteration in an effective manner: “Or Robert Maillart's Salginatobel Bridge in the mountains in Switzerland —absolutely sublime .”

And he is able to easily pronounce the words he uses, even foreign phrases like “Pont Du Gard.”

Since Firth is an engineer who has designed bridges for years, this speech could’ve used highly technical language, but Firth used the vernacular to adapt to his more general audience. On occasion, when technical language was inevitable, Firth swiftly defined the technical terms.

In addition, Firth uses first person pronouns (“I firmly believe”). This makes him more conversational and personable.

This next example, a Boise State University commencement address, is more of a mixed result than Firth’s speech: it embodies both good and bad oral style.

Let’s start with what Tiara Thompson does well. In the beginning, she uses descriptive language that invokes images. The following are examples: “As my fingers fly over the keys,” and “spacebar still blinking.” She also uses parallelism, as you can clearly hear around 3:25.

However, the style can be improved (amongst other aspects of speech writing).

Towards the end of the speech, she uses more abstract language and seldomly gives examples. The speech would’ve been more effective if she kept using descriptive language and if more examples were used towards the end. Her language becomes vague and abstract when she thanks the teachers for their hard work, not recognizing any one of them individually. As an alternative, consider: how much more effective would it have been if she gave an example of a teacher working hard and afterhours to help her succeed on an assignment ? After that example, she could’ve generalized it to include all the teachers at her college.

In addition, the language she uses at the end of the speech gradually becomes more and more clichéd. For example, at 5:08, she says, “make this moment last” and “we are so fortunate to be where we are.” Clichés make imagery harder, as we mentioned in the oral style section.

Though not necessarily related to oral style, this speech focuses on the speaker more than the average commencement. If she focused on something else, her audience would’ve been able to connect with her more. (What works better: a political speech with a politician rambling on about themself or one where the politician identifies with problems larger than themselves, such as a Detroit congressperson sympathizing with the victims of the Flint water crisis?)

The Writing Center • University of North Carolina at Chapel Hill

What this handout is about

This handout will help you create an effective speech by establishing the purpose of your speech and making it easily understandable. It will also help you to analyze your audience and keep the audience interested.

What’s different about a speech?

Writing for public speaking isn’t so different from other types of writing. You want to engage your audience’s attention, convey your ideas in a logical manner and use reliable evidence to support your point. But the conditions for public speaking favor some writing qualities over others. When you write a speech, your audience is made up of listeners. They have only one chance to comprehend the information as you read it, so your speech must be well-organized and easily understood. In addition, the content of the speech and your delivery must fit the audience.

What’s your purpose?

People have gathered to hear you speak on a specific issue, and they expect to get something out of it immediately. And you, the speaker, hope to have an immediate effect on your audience. The purpose of your speech is to get the response you want. Most speeches invite audiences to react in one of three ways: feeling, thinking, or acting. For example, eulogies encourage emotional response from the audience; college lectures stimulate listeners to think about a topic from a different perspective; protest speeches in the Pit recommend actions the audience can take.

As you establish your purpose, ask yourself these questions:

What do you want the audience to learn or do?
If you are making an argument, why do you want them to agree with you?
If they already agree with you, why are you giving the speech?
How can your audience benefit from what you have to say?

Audience analysis

If your purpose is to get a certain response from your audience, you must consider who they are (or who you’re pretending they are). If you can identify ways to connect with your listeners, you can make your speech interesting and useful.

As you think of ways to appeal to your audience, ask yourself:

What do they have in common? Age? Interests? Ethnicity? Gender?
Do they know as much about your topic as you, or will you be introducing them to new ideas?
Why are these people listening to you? What are they looking for?
What level of detail will be effective for them?
What tone will be most effective in conveying your message?
What might offend or alienate them?

For more help, see our handout on audience .

Creating an effective introduction

Get their attention, otherwise known as “the hook”.

Think about how you can relate to these listeners and get them to relate to you or your topic. Appealing to your audience on a personal level captures their attention and concern, increasing the chances of a successful speech. Speakers often begin with anecdotes to hook their audience’s attention. Other methods include presenting shocking statistics, asking direct questions of the audience, or enlisting audience participation.

Establish context and/or motive

Explain why your topic is important. Consider your purpose and how you came to speak to this audience. You may also want to connect the material to related or larger issues as well, especially those that may be important to your audience.

Get to the point

Tell your listeners your thesis right away and explain how you will support it. Don’t spend as much time developing your introductory paragraph and leading up to the thesis statement as you would in a research paper for a course. Moving from the intro into the body of the speech quickly will help keep your audience interested. You may be tempted to create suspense by keeping the audience guessing about your thesis until the end, then springing the implications of your discussion on them. But if you do so, they will most likely become bored or confused.

For more help, see our handout on introductions .

Making your speech easy to understand

Repeat crucial points and buzzwords.

Especially in longer speeches, it’s a good idea to keep reminding your audience of the main points you’ve made. For example, you could link an earlier main point or key term as you transition into or wrap up a new point. You could also address the relationship between earlier points and new points through discussion within a body paragraph. Using buzzwords or key terms throughout your paper is also a good idea. If your thesis says you’re going to expose unethical behavior of medical insurance companies, make sure the use of “ethics” recurs instead of switching to “immoral” or simply “wrong.” Repetition of key terms makes it easier for your audience to take in and connect information.

Incorporate previews and summaries into the speech

For example:

“I’m here today to talk to you about three issues that threaten our educational system: First, … Second, … Third,”

“I’ve talked to you today about such and such.”

These kinds of verbal cues permit the people in the audience to put together the pieces of your speech without thinking too hard, so they can spend more time paying attention to its content.

Use especially strong transitions

This will help your listeners see how new information relates to what they’ve heard so far. If you set up a counterargument in one paragraph so you can demolish it in the next, begin the demolition by saying something like,

“But this argument makes no sense when you consider that . . . .”

If you’re providing additional information to support your main point, you could say,

“Another fact that supports my main point is . . . .”

Helping your audience listen

Rely on shorter, simpler sentence structures.

Don’t get too complicated when you’re asking an audience to remember everything you say. Avoid using too many subordinate clauses, and place subjects and verbs close together.

Too complicated:

The product, which was invented in 1908 by Orville Z. McGillicuddy in Des Moines, Iowa, and which was on store shelves approximately one year later, still sells well.

Easier to understand:

Orville Z. McGillicuddy invented the product in 1908 and introduced it into stores shortly afterward. Almost a century later, the product still sells well.

Limit pronoun use

Listeners may have a hard time remembering or figuring out what “it,” “they,” or “this” refers to. Be specific by using a key noun instead of unclear pronouns.

Pronoun problem:

The U.S. government has failed to protect us from the scourge of so-called reality television, which exploits sex, violence, and petty conflict, and calls it human nature. This cannot continue.

Why the last sentence is unclear: “This” what? The government’s failure? Reality TV? Human nature?

More specific:

The U.S. government has failed to protect us from the scourge of so-called reality television, which exploits sex, violence, and petty conflict, and calls it human nature. This failure cannot continue.

Keeping audience interest

Incorporate the rhetorical strategies of ethos, pathos, and logos.

When arguing a point, using ethos, pathos, and logos can help convince your audience to believe you and make your argument stronger. Ethos refers to an appeal to your audience by establishing your authenticity and trustworthiness as a speaker. If you employ pathos, you appeal to your audience’s emotions. Using logos includes the support of hard facts, statistics, and logical argumentation. The most effective speeches usually present a combination these rhetorical strategies.

Use statistics and quotations sparingly

Include only the most striking factual material to support your perspective, things that would likely stick in the listeners’ minds long after you’ve finished speaking. Otherwise, you run the risk of overwhelming your listeners with too much information.

Watch your tone

Be careful not to talk over the heads of your audience. On the other hand, don’t be condescending either. And as for grabbing their attention, yelling, cursing, using inappropriate humor, or brandishing a potentially offensive prop (say, autopsy photos) will only make the audience tune you out.

Creating an effective conclusion

Restate your main points, but don’t repeat them.

“I asked earlier why we should care about the rain forest. Now I hope it’s clear that . . .” “Remember how Mrs. Smith couldn’t afford her prescriptions? Under our plan, . . .”

Call to action

Speeches often close with an appeal to the audience to take action based on their new knowledge or understanding. If you do this, be sure the action you recommend is specific and realistic. For example, although your audience may not be able to affect foreign policy directly, they can vote or work for candidates whose foreign policy views they support. Relating the purpose of your speech to their lives not only creates a connection with your audience, but also reiterates the importance of your topic to them in particular or “the bigger picture.”

Practicing for effective presentation

Once you’ve completed a draft, read your speech to a friend or in front of a mirror. When you’ve finished reading, ask the following questions:

Which pieces of information are clearest?
Where did I connect with the audience?
Where might listeners lose the thread of my argument or description?
Where might listeners become bored?
Where did I have trouble speaking clearly and/or emphatically?
Did I stay within my time limit?

Other resources

Toastmasters International is a nonprofit group that provides communication and leadership training.
Allyn & Bacon Publishing’s Essence of Public Speaking Series is an extensive treatment of speech writing and delivery, including books on using humor, motivating your audience, word choice and presentation.

Works consulted

We consulted these works while writing this handout. This is not a comprehensive list of resources on the handout’s topic, and we encourage you to do your own research to find additional publications. Please do not use this list as a model for the format of your own reference list, as it may not match the citation style you are using. For guidance on formatting citations, please see the UNC Libraries citation tutorial . We revise these tips periodically and welcome feedback.

Boone, Louis E., David L. Kurtz, and Judy R. Block. 1997. Contemporary Business Communication . Upper Saddle River, NJ: Prentice Hall.

Ehrlich, Henry. 1994. Writing Effective Speeches . New York: Marlowe.

Lamb, Sandra E. 1998. How to Write It: A Complete Guide to Everything You’ll Ever Write . Berkeley: Ten Speed Press.

You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill

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The Speech Writing Process

By Philippe John Fresnillo Sipacio & Anne Balgos (Page 62)

Just like events planning, or any other activities, writing an effective speech follows certain steps or processes. The process for writing is not chronological or linear ; rather, it is recursive . That means you have the opportunity to repeat a writing procedure indefinitely, or produce multiple

drafts first before you can settle on the right one.

By Philippe John Fresnillo Sipacio & Anne Balgos

The following are the components of the speech writing process.

• Audience analysis entails looking into the profile of your target audience. This is done so you can tailor-fit your speech content and delivery to your audience. The profile includes the following information.

Q demography (age range, male-female ratio, educational background and affiliations or degree program taken, nationality, economic status, academic or corporate designations)

Q situation (time, venue, occasion, and size)

Q psychology (values, beliefs, attitudes, preferences, cultural and racial ideologies , and needs)

A sample checklist is presented below.

The purpose for writing and delivering the speech can be classified into three — to inform, to entertain, or to persuade .

An informative speech provides the audience with a clear understanding of the concept or idea presented by the speaker.
An entertainment speech provides the audience with amusement.
A persuasive speech provides the audience with well-argued ideas that can influence their own beliefs and decisions.

The purpose can be general and specific. Study the examples below to see the differences. The general purpose is to inform ….

These are examples of specific purpose….

To inform Grade 11 students about the process of conducting an
automated student government election
To inform Grade 11 students about the definition and relevance of

information literacy today

To inform Grade 11 students about the importance of effective money management

The purpose can be general and specific. Study the examples below to see the differences. The general purpose is to entertain ….

To entertain Grade 11 students with his/her funny experiences in

automated election

To entertain Grade 11 students with interesting observations of people who lack information literacy
To entertain Grade 11 students with the success stories of the people in the community

The purpose can be general and specific. Study the examples below to see the differences. The general purpose is to persuade ….

To persuade the school administrators to switch from manual to
To persuade Grade 11 students to develop information literacy skills
To persuade the school administrators to promote financial literacy
among students

The topic is your focal point of your speech, which can be determined once you have decided on your purpose. If you are free to decide on a topic, choose one that really interests you. There are a variety of strategies used in selecting a topic, such as using your personal experiences, discussing with your family members or friends, free writing, listing, asking questions, or semantic webbing .

Narrowing down a topic means making your main idea more specific and focused. The strategies in selecting a topic can also be used when you narrow down a topic. In the example below, “Defining and developing effective money management skills of Grade 11 students” is the specific topic out of a general one, which is “ Effective money management.”

Data gathering is the stage where you collect ideas, information, sources, and references relevant or related to your specific topic. This can be done by visiting the library, browsing the web, observing a certain phenomenon or event related to your topic, or conducting an

interview or survey. The data that you will gather will be very useful in making your speech informative, entertaining, or persuasive .

Writing patterns, in general, are structures that will help you organize the ideas related to your topic. Examples are biographical , categorical / topical , causal , chronological , comparison / contrast , problem-solution, and spatial .

The different writing patterns

An outline is a hierarchical list that shows the relationship of your ideas. Experts in public speaking state that once your outline is ready, two-thirds of your speech writing is finished. A good outline helps you see that all the ideas are in line with your main idea or message. The elements of an outline include introduction, body, and conclusion. Write your outline based on how you want your ideas to develop. Below are some of the suggested formats.

The body of the speech provides explanations, examples, or any details that can help you deliver your purpose and explain the main idea of your speech. One major consideration in developing the body of your speech is the focus or central idea. The body of your speech should only have one central idea.

The following are some strategies to highlight your main idea.

Present real-life or practical examples
Show statistics
Present comparisons
Share ideas from the experts or practitioners

The introduction is the foundation of your speech. Here, your primary goal is to get the attention of your audience and present the subject or main idea of your speech. Your first few words should do so. The following are some strategies.

Use a real-life experience and connect that experience to your subject.
Use practical examples and explain their connection to your subject.
Start with a familiar or strong quote and then explain what it means.
Use facts or statistics and highlight their importance to your subject.
Tell a personal story to illustrate your point.

The conclusion restates the main idea of your speech. Furthermore, it provides a summary, emphasizes the message, and calls for action. While the primary goal of the introduction is to get the attention of your audience, the conclusion aims to leave the audience with a memorable statement.

The following are some strategies.

Begin your conclusion with a restatement of your message.
Use positive examples, encouraging words, or memorable lines from songs or stories familiar to your audience.
Ask a question or series of questions that can make your audience reflect or ponder.

Editing/Revising your written speech involves correcting errors in mechanics, such as grammar, punctuation, capitalization, unity, coherence, and others. Andrew Dlugan (2013), an awar di ng public speaker, lists six power principles for speech editing.

Edit for focus.

“So, what’s the point? What’s the message of the speech?”

Ensure that everything you have written, from introduction to conclusion, is related to your central message.

Edit for clarity.

“I don’t understand the message because the examples or supporting details were confusing.”

Make all ideas in your speech clear by arranging them in logical order (e.g., main idea first then supporting details, or supporting details first then main idea).

Edit for concision.

“The speech was all over the place; the speaker kept talking endlessly as if no one was listening to him/her.”

Keep your speech short, simple, and clear by eliminating unrelated stories and sentences and by using simple words.

Edit for continuity.

“The speech was too difficult to follow; I was lost in the middle.”

Keep the flow of your presentation smooth by adding transition words and phrases.

Edit for variety.

“I didn’t enjoy the speech because it was boring.”

Add spice to your speech by shifting tone and style from formal to conversational and vice-versa, moving around the stage, or adding humor.

Edit for impact and beauty.

“There’s nothing really special about the speech.”

Make your speech memorable by using these strategies: surprise the audience, use vivid descriptive images, write well-crafted and memorable lines, and use figures of speech.

Rehearsing gives you an opportunity to identify what works and what does not work for you and for your target audience. Some strategies include reading your speech aloud, recording for your own analysis or for your peers or coaches to give feedback on your delivery. The best

thing to remember at this stage is: “Constant practice makes perfect.”

Some Guidelines in Speech Writing

1. Keep your words short and simple. Your speech is meant to be heard by your audience, not read.

2. Avoid jargon , acronyms, or technical words because they can confuse your audience.

3. Make your speech more personal. Use the personal pronoun “I,” but take care not to overuse it. When you need to emphasize collectiveness with your audience, use the personal pronoun “we.”

4. Use active verbs and contractions because they add to the personal and conversational tone of your speech.

5. Be sensitive of your audience. Be very careful with your language, jokes, and nonverbal cues.

6. Use metaphors and other figures of speech to effectively convey your point.

7. Manage your time well; make sure that the speech falls under the time limit.

Rice Speechwriting

Beginners guide to what is a speech writing, what is a speech writing: a beginner’s guide, what is the purpose of speech writing.

The purpose of speech writing is to craft a compelling and effective speech that conveys a specific message or idea to an audience. It involves writing a script that is well-structured, engaging, and tailored to the speaker’s delivery style and the audience’s needs.

Have you ever been called upon to deliver a speech and didn’t know where to start? Or maybe you’re looking to improve your public speaking skills and wondering how speech writing can help. Whatever the case may be, this beginner’s guide on speech writing is just what you need. In this blog, we will cover everything from understanding the art of speech writing to key elements of an effective speech. We will also discuss techniques for engaging speech writing, the role of audience analysis in speech writing, time and length considerations, and how to practice and rehearse your speech. By the end of this article, you will have a clear understanding of how speech writing can improve your public speaking skills and make you feel confident when delivering your next big presentation.

Understanding the Art of Speech Writing

Crafting a speech involves melding spoken and written language. Tailoring the speech to the audience and occasion is crucial, as is captivating the audience and evoking emotion. Effective speeches utilize rhetorical devices, anecdotes, and a conversational tone. Structuring the speech with a compelling opener, clear points, and a strong conclusion is imperative. Additionally, employing persuasive language and maintaining simplicity are essential elements. The University of North Carolina’s writing center greatly emphasizes the importance of using these techniques.

The Importance of Speech Writing

Crafting a persuasive and impactful speech is essential for reaching your audience effectively. A well-crafted speech incorporates a central idea, main point, and a thesis statement to engage the audience. Whether it’s for a large audience or different ways of public speaking, good speech writing ensures that your message resonates with the audience. Incorporating engaging visual aids, an impactful introduction, and a strong start are key features of a compelling speech. Embracing these elements sets the stage for a successful speech delivery.

The Role of a Speech Writer

A speechwriter holds the responsibility of composing speeches for various occasions and specific points, employing a speechwriting process that includes audience analysis for both the United States and New York audiences. This written text is essential for delivering impactful and persuasive messages, often serving as a good start to a great speech. Utilizing NLP terms like ‘short sentences’ and ‘persuasion’ enhances the content’s quality and relevance.

Key Elements of Effective Speech Writing

Balancing shorter sentences with longer ones is essential for crafting an engaging speech. Including subordinate clauses and personal stories caters to the target audience and adds persuasion. The speechwriting process, including the thesis statement and a compelling introduction, ensures the content captures the audience’s attention. Effective speech writing involves research and the generation of new ideas. Toastmasters International and the Writing Center at the University of North Carolina at Chapel Hill provide valuable resources for honing English and verbal skills.

Clarity and Purpose of the Speech

Achieving clarity, authenticity, and empathy defines a good speech. Whether to persuade, inform, or entertain, the purpose of a speech is crucial. It involves crafting persuasive content with rich vocabulary and clear repetition. Successful speechwriting demands a thorough understanding of the audience and a compelling introduction. Balancing short and long sentences is essential for holding the audience’s attention. This process is a fusion of linguistics, psychology, and rhetoric, making it an art form with a powerful impact.

Identifying Target Audience

Tailoring the speechwriting process hinges on identifying the target audience. Their attention is integral to the persuasive content, requiring adaptation of the speechwriting process. A speechwriter conducts audience analysis to capture the audience’s attention, employing new york audience analysis methods. Ensuring a good introduction and adapting the writing process for the target audience are key features of a great speech. Effective speechwriters prioritize the audience’s attention to craft compelling and persuasive speeches.

Structuring Your Speech

The speechwriting process relies on a well-defined structure, crucial to both the speech’s content and the writing process. It encompasses a compelling introduction, an informative body, and a strong conclusion. This process serves as a foundation for effective speeches, guiding the speaker through a series of reasons and a persuasive speechwriting definition. Furthermore, the structure, coupled with audience analysis, is integral to delivering a great speech that resonates with the intended listeners.

The Process of Writing a Speech

Crafting a speech involves composing the opening line, developing key points, and ensuring a strong start. Effective speech writing follows a structured approach, incorporating rhetorical questions and a compelling introduction. A speechwriter’s process includes formulating a thesis statement, leveraging rhetorical questions, and establishing a good start. This process entails careful consideration of the audience, persuasive language, and engaging content. The University of North Carolina’s writing center emphasizes the significance of persuasion, clarity, and concise sentences in speechwriting.

Starting with a Compelling Opener

A speechwriting process commences with a captivating opening line and a strong introduction, incorporating the right words and rhetorical questions. The opening line serves as both an introduction and a persuasive speech, laying the foundation for a great speechwriting definition. Additionally, the structure of the speechwriting process, along with audience analysis, plays a crucial role in crafting an effective opening. Considering these elements is imperative when aiming to start a speech with a compelling opener.

Developing the Body of the Speech

Crafting the body of a speech involves conveying the main points with persuasion and precision. It’s essential to outline the speechwriting process, ensuring a clear and impactful message. The body serves as a structured series of reasons, guiding the audience through the content. Through the use of short sentences and clear language, the body of the speech engages the audience, maintaining their attention. Crafting the body involves the art of persuasion, using the power of words to deliver a compelling message.

Crafting a Strong Conclusion

Crafting a strong conclusion involves reflecting the main points of the speech and summarizing key ideas, leaving the audience with a memorable statement. It’s the final chance to leave a lasting impression and challenge the audience to take action or consider new perspectives. A good conclusion can make the speech memorable and impactful, using persuasion and English language effectively to drive the desired response from the audience. Toastmasters International emphasizes the importance of a strong conclusion in speechwriting for maximum impact.

Techniques for Engaging Speech Writing

Engage the audience’s attention using rhetorical questions. Create a connection through anecdotes and personal stories. Emphasize key points with rhetorical devices to capture the audience’s attention. Maintain interest by varying sentence structure and length. Use visual aids to complement the spoken word and enhance understanding. Incorporate NLP terms such as “short sentences,” “writing center,” and “persuasion” to create engaging and informative speech writing.

Keeping the Content Engaging

Captivating the audience’s attention requires a conversational tone, alliteration, and repetition for effect. A strong introduction sets the tone, while emotional appeals evoke responses. Resonating with the target audience ensures engagement. Utilize short sentences, incorporate persuasion, and vary sentence structure to maintain interest. Infuse the speech with NLP terms like “writing center”, “University of North Carolina”, and “Toastmasters International” to enhance its appeal. Engaging content captivates the audience and compels them to listen attentively.

Maintaining Simplicity and Clarity

To ensure clarity and impact, express ideas in short sentences. Use a series of reasons and specific points to effectively convey the main idea. Enhance the speech with the right words for clarity and comprehension. Simplify complex concepts by incorporating anecdotes and personal stories. Subordinate clauses can provide structure and clarity in the speechwriting process.

The Power of Nonverbal Communication

Nonverbal cues, such as body language and gestures, can add emphasis to your spoken words, enhancing the overall impact of your speech. By incorporating visual aids and handouts, you can further augment the audience’s understanding and retention of key points. Utilizing a conversational tone and appropriate body language is crucial for establishing a genuine connection with your audience. Visual aids and gestures not only aid comprehension but also help in creating a lasting impression, captivat**ing** the audience with compelling visual elements.

The Role of Audience Analysis in Speech Writing

Tailoring a speech to the audience’s needs is paramount. Demographics like age, gender, and cultural background must be considered. Understanding the audience’s interests and affiliation is crucial for delivering a resonating speech. Content should be tailored to specific audience points of interest, engaging and speaking to their concerns.

Understanding Audience Demographics

Understanding the varied demographics of the audience, including age and cultural diversity, is crucial. Adapting the speech content to resonate with a diverse audience involves tailoring it to the different ways audience members process and interpret information. This adaptation ensures that the speech can effectively engage with the audience, no matter their background or age. Recognizing the importance of understanding audience demographics is key for effective audience analysis. By considering these factors, the speech can be tailored to meet the needs and preferences of the audience, resulting in a more impactful delivery.

Considering the Audience Size and Affiliation

When tailoring a speech, consider the audience size and affiliation to influence the tone and content effectively. Adapt the speech content and delivery to resonate with a large audience and different occasions, addressing the specific points of the target audience’s affiliation. By delivering a speech tailored to the audience’s size and specific points of affiliation, you can ensure that your message is received and understood by all.

Time and Length Considerations in Speech Writing

Choosing the appropriate time for your speech and determining its ideal length are crucial factors influenced by the purpose and audience demographics. Tailoring the speech’s content and structure for different occasions ensures relevance and impact. Adapting the speech to specific points and the audience’s demographics is key to its effectiveness. Understanding these time and length considerations allows for effective persuasion and engagement, catering to the audience’s diverse processing styles.

Choosing the Right Time for Your Speech

Selecting the optimal start and opening line is crucial for capturing the audience’s attention right from the beginning. It’s essential to consider the timing and the audience’s focus to deliver a compelling and persuasive speech. The right choice of opening line and attention to the audience set the tone for the speech, influencing the emotional response. A good introduction and opening line not only captivate the audience but also establish the desired tone for the speech.

Determining the Ideal Length of Your Speech

When deciding the ideal length of your speech, it’s crucial to tailor it to your specific points and purpose. Consider the attention span of your audience and the nature of the event. Engage in audience analysis to understand the right words and structure for your speech. Ensure that the length is appropriate for the occasion and target audience. By assessing these factors, you can structure your speech effectively and deliver it with confidence and persuasion.

How to Practice and Rehearse Your Speech

Incorporating rhetorical questions and anecdotes can deeply engage your audience, evoking an emotional response that resonates. Utilize visual aids, alliteration, and repetition to enhance your speech and captivate the audience’s attention. Effective speechwriting techniques are essential for crafting a compelling introduction and persuasive main points. By practicing a conversational tone and prioritizing clarity, you establish authenticity and empathy with your audience. Develop a structured series of reasons and a solid thesis statement to ensure your speech truly resonates.

Techniques for Effective Speech Rehearsal

When practicing your speech, aim for clarity and emphasis by using purposeful repetition and shorter sentences. Connect with your audience by infusing personal stories and quotations to make your speech more relatable. Maximize the impact of your written speech when spoken by practicing subordinate clauses and shorter sentences. Focus on clarity and authenticity, rehearsing your content with a good introduction and a persuasive central idea. Employ rhetorical devices and a conversational tone, ensuring the right vocabulary and grammar.

How Can Speech Writing Improve Your Public Speaking Skills?

Enhancing your public speaking skills is possible through speech writing. By emphasizing key points and a clear thesis, you can capture the audience’s attention. Developing a strong start and central idea helps deliver effective speeches. Utilize speechwriting techniques and rhetorical devices to structure engaging speeches that connect with the audience. Focus on authenticity, empathy, and a conversational tone to improve your public speaking skills.

In conclusion, speech writing is an art that requires careful consideration of various elements such as clarity, audience analysis, and engagement. By understanding the importance of speech writing and the role of a speech writer, you can craft effective speeches that leave a lasting impact on your audience. Remember to start with a compelling opener, develop a strong body, and end with a memorable conclusion. Engaging techniques, simplicity, and nonverbal communication are key to keeping your audience captivated. Additionally, analyzing your audience demographics and considering time and length considerations are vital for a successful speech. Lastly, practicing and rehearsing your speech will help improve your public speaking skills and ensure a confident delivery.

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Speech Writing: How to write a speech in 5 steps

Every great speech starts with an idea, be it for school or work or a TED talk about your area of speciality. We investigate how to get all those ideas from your head to a written speech and then back to your heart. Author of “ How to be Brilliant at Public Speaking “, Sarah Lloyd-Hughes explains the five steps of speech writing…

Even heads of state and other renowned orators have help in writing a speech. They often have professional speech writers to provide them with great content, but you too can learn not only how to talk but also how to write a speech like a pro.

Here are 5 steps that we take our speakers through when they’re writing a speech – and it’s the same process as we use for writing TED style talks.

Speech writing step 1: Get focused

TED talks famously focus on ‘one idea worth spreading’ and this is what helps them to retain their power. Before you write a single line, figure out what the ONE idea is that you’ll shape your talk around.

When your talk has a single focus you’ll see huge benefits:

Clarity: For yourself and your audience.
Easy to pass on: Popular talks, like Simon Sinek’s TED talk ‘ How great leaders inspire action ‘ or Ken Robinson’s TED favourite ‘ Do schools kill creativity? ‘ are utterly focused and easy to pass on because they have just one idea.
Powerful: When you’re digging in one hole you get deeper, likewise with your talk you can go further with one idea.
Memorability: Audiences these days are overwhelmed with ideas and information. You need to be much simpler than you think to stand a chance of your message being remembered.

To find your ‘idea worth spreading’ takes a little time and skill, which is why we’ve devised a complete programme for speakers who are interested in writing World Class Speeches , like the finest TED speakers.

But if you’re just looking for a place to start, these questions will help you get going:

What do I want to say?
What effect am I trying to have by speaking?
If I can only put across one message in my speech, what will that be?
What is my broader purpose in speaking?

You’re looking for one idea that is clear, interesting and hasn’t been heard before. Good luck!

Speech writing step 2: Think about your audience

Ironically, most speakers completely fail to think about their audience! Yet the best speakers are intimately aware of the needs, questions and doubts facing their audience.

Ask: To whom am I speaking? Before you start writing you first must ask yourself Who is my audience and what are they seeking ? Writing a speech for a group of human rights activists would be very different to a speech for business managers. Technology engineers might have a totally different perspective on your subject than a room full of English professors. Thinking deeply about your audience’s needs is the quality of a public speaker I call Empathy. It’s an important starting point on your speech writing journey.

Ask: Why should they listen to you? Great speech writing is grounded in purpose and message. Consider what qualifies you to speak; what you have to offer the audience that they would not be able to hear from anyone else (we all have something).

Ask: What do you want to leave your audience with? As a result of your Empathetic investigations, what would be your desired outcome as a result of the speech? Decide what your main message will be and continually return to that primary point as you compose your speech. This keeps the audience (and you) focused. As Winston Churchill said: “If you have an important point to make, don’t try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time with a tremendous whack. ”

Speech writing step 3: Build up your speech

Now you have a clear focus to your speech and an idea of how to communicate that clearly to your audience. That’s the skeleton of the speech. It’s now time to fill in that skeleton with meaty content:

Brain Storming. Make lists of all the things you want to speak about. Once listed, it will be easier to cut or rearrange your points.
Categorize for the win. Brainstorming should lead to a nice list with several categories. Speech writing is all about organization and finding what fits best with your audience and their needs. Think of these categories as stepping stones. Leaving a gap too large between any two stones and they will turn into stumbling blocks will sinking you and your audience. Speech writing is not very much different than writing a paper; thesis statement, support of the thesis, and a conclusion.
Edit for the jewels . Look for the key moments in your speech that will stimulate the hearts, minds and even stomachs of your audience. Seek the most vivid experiences and stories that you can use to make your point – these are what will make your speech stand out from all the other public speaking our there.

Speech writing step 4: Create a journey

Another key skill of speech writing is to get the right information in the right order. Think of your speech like a journey up a mountain:

Get ready for the trip (introduction).

The beginning of your speech is the place where you grab the attention of the audience and get them ready to go on a journey with you. For them to travel up your mountain with you they need to know where you’re going together, why it’s an interesting journey to go on and why you are a credible guide to lead them there.

Pass some interesting sights on the way (main body).

Keep an audience engaged for an entire speech by raising the stakes, or raising the tension as you progress through the speech. Think about contrasts between the ‘good’ and the ‘evil’ of your subject matter and contrast the two with stories, facts, ideas or examples.
Here you might write multiple sections to your speech, to help you stay focused. You might like to write an introduction, main body, and conclusion for each section also. All sections don’t have to be the same length. Take time to decide and write about the ones that need the most emphasis.

Reach your summit (climax).

The climax is the moment of maximum emotional intensity that most powerfully demonstrates your key message. Think of the key ‘Ahah!’ moment that you want to take your audience to. This is the moment where you reach the top of your mountain and marvel at the view together. It’s a powerful, but underused speech writing tool.

A speedy descent (the close).

Once you’ve hit your climax, the story is almost over. We don’t want to go all the way down the mountain with you, we’d much rather get airlifted off the top of the mountain whilst we still have the buzz of reaching our goal. This is what great speech writing manages time and again.
Strangely enough the close can be the hardest part of speech writing. Here’s where you get to hit home your action point – the key thing you want your audience to do differently as a result of listening to your speech. Often the close is where speakers undermine the power of the rest of their speech. So, write a memorable conclusion that captures the essence of your speech, give it some punch, and stick to it!

Speech writing step 5: Test your material

Practice your speech several times so that you can feel comfortable with the material. Try the speech out on camera or to a friend to see which parts are most powerful and which you can take the red pen to.

However skilled you are (or not) at speech writing, remember that you are the magic that makes the speech work. It’s your authentic voice that will shine to the audience them and inspire them towards your message.

Follow these speech writing tips, give it some practice and you’ll be sure to be a speech writing winner.

But I’ve collected my years of experience working with world-class conference speakers and TED speakers and distilled it into a simple guidebook that you can access now for just £20 (+VAT) .

Ginger Leadership Communications

This showcase of inspiring female speakers is part of Ginger’s work with game changing leaders.

Write better speeches by including these six elements

What are the elements of a powerful speech? When writing remarks for a nonprofit leader , expert or other spokesperson, there are a number of elements that you should always include; not only to amplify the power of your words, but also to make speech writing much easier.

Here are six elements to include when writing any speech:

A grabber is used to open your remarks, connect with your audience and capture their attention. There are many techniques you can use to draw listeners in, including:

Literary references
Jokes (use with caution!)
Commentary about a news story or current event
Relevant personal experiences*
Feelings or insights the speaker has about the audience*
Traits, feelings or experiences the speaker has in common with audience*

*These are my personal favourites.

Explicitly state the subject of your remarks.

Doing so can be as simple as this example: “I’m here today to talk about the role of mentors in our work.”

Stating your subject might feel like stating the obvious, but it expresses a commitment to your audience. A stated subject shows that you have a plan and have prepared for your talk; that you value the time they spend listening to you and that you’re going to stay on topic.

Related to the subject but more specific, the message is a single sentence that encapsulates what it is you will communicate through your speech. Your message includes the thesis or point you intend to illustrate for your audience.

Following on the example above, a message might be, “Introducing mentors has allowed us to double the effectiveness of our programs.”

State your message within your speech introduction , and restate it in your conclusion to summarize your remarks.

A theme can be an image, a metaphor or a powerful word that adds interest to your remarks. A theme offers language that unifies the points in your speech, pulling your words together.

For example, a relevant theme in a speech about mentors might be ‘navigation’. The incorporation of language that reflects the theme of navigation (e.g. direction, compass, pathways, journey) can add interest, imagery and power to your speech. It can also support idea generation for other speech elements.

5. Structure

There are a number of ways you can structure your remarks. It’s best to think of your message as your thesis or position and then structure your remarks in terms of making the case.

A number of different structural approaches can be used depending on the message and subject matter. For example, a speech can be structured by:

A chronological comparison such as ‘past’ vs ‘present’ or ‘present’ vs ‘future’
The ‘ways’ or ‘reasons’ your main idea or message is true
The ‘steps’ that have been taken or are underway for achieving a goal or vision mentioned in your message
The ‘challenge’ you are facing and your ‘response’ to it

Once a structure is established it forms your speech outline; state it in your introduction to offer a roadmap of your remarks and to provide listeners with a feeling of anticipation.

For example, “Today I’m going to tell you what the mentorship program has done for our organization. First it has attracted new volunteers from our priority communities. Second, it has allowed for a more meaningful connection between participants and our organization. And third, it has created an opportunity for that connection to be ongoing.”

Having introduced your speech structure in the introduction, restate each argument or section as you proceed, to make your speech easy to follow.

6. Call to action

Every speech should have a call to action that is related to your message. It might be a big bold rallying cry or a simple step audience can take with them and implement. Close your remarks with a call to action to help your audience feel part of your message.

Use these speech writing elements to connect with your audience

These elements can make a huge difference in how your speech is received. By building them in, you’ll show your audience that you have thought about them and not just what you want to say. And using these structural elements as a framework prevents you from seeming disorganized or writing a speech built on lists of facts, statistics or accomplishments without cohesion.

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Speech Writing Outline and Format for Students

Learning how to write a speech is a skill most students will need help refining. Guide your students through the speech writing process with the outline and descriptions below. All of the major components of a speech are included and explained in a format students can understand and apply. Once students understand the step-by-step method for crafting a successful speech, they will feel more confident speaking in front of an audience.

I. Introduction

The beginning of a speech is called the introduction. The introduction is important because it sets the tone for the entire presentation. The introduction can be broken into two parts: the attention grabber and the preview.

A. Attention Grabber: Capturing the attention of the audience is the first thing the speaker says or does. In order to do this, the speaker might tell a humorous story, ask a rhetorical question, describe a hypothetical situation, or share an interesting fact.

B. Preview: The second part of the introduction is when the speaker introduces himself or herself and the topic of the speech. The main points of the speech can also be presented at this time.

II. Body

After the introduction, the speaker transitions to the body of the speech. This is where the speaker will spend the most amount of time. The goal of the body of the speech is to clearly explain the topic.

A. Main Points: To clearly explain the topic, the body of the speech is broken down into main points. The number of main points will vary from speech to speech. Regardless of the number, it is important to keep the main points organized in a purposeful way. Also, clear transitions between main points (and throughout the speech) are critical. Without them, the audience will have trouble following along.

1. Supporting Details: Each main point needs supporting material to help the audience understand and remember that point. Examples, explanations, visual aids, and props can be used as supporting material.

III. Conclusion

The conclusion puts the finishing touches on the speech. It lets the audience know that the speech is about to end. Like the introduction, the conclusion can be broken into two parts: the review and the final statement.

A. Review: During the first part of the conclusion, the speaker restates the topic of the speech and each main point.

B. Final Statement: The speech ends with a strong final statement. The final statement addresses the topic one last time in a powerful and meaningful way. The purpose of the final statement is to round out the speech and provide the audience with a strong signal that the presentation is complete.

Click here to download everything you need to teach your students how to write an organized speech. The comprehensive lesson includes “How to Write a Speech” informational text, comprehension questions, example speech, speech outline template, speech writing rubric, and a list of 40 student-friendly speech topics.

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Knowledge Base
Parts of speech

The 8 Parts of Speech | Chart, Definition & Examples

A part of speech (also called a word class ) is a category that describes the role a word plays in a sentence. Understanding the different parts of speech can help you analyze how words function in a sentence and improve your writing.

The parts of speech are classified differently in different grammars, but most traditional grammars list eight parts of speech in English: nouns , pronouns , verbs , adjectives , adverbs , prepositions , conjunctions , and interjections . Some modern grammars add others, such as determiners and articles .

Many words can function as different parts of speech depending on how they are used. For example, “laugh” can be a noun (e.g., “I like your laugh”) or a verb (e.g., “don’t laugh”).

Prepositions
Conjunctions
Interjections

Other parts of speech

Interesting language articles, frequently asked questions.

A noun is a word that refers to a person, concept, place, or thing. Nouns can act as the subject of a sentence (i.e., the person or thing performing the action) or as the object of a verb (i.e., the person or thing affected by the action).

There are numerous types of nouns, including common nouns (used to refer to nonspecific people, concepts, places, or things), proper nouns (used to refer to specific people, concepts, places, or things), and collective nouns (used to refer to a group of people or things).

Ella lives in France .

Other types of nouns include countable and uncountable nouns , concrete nouns , abstract nouns , and gerunds .

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A pronoun is a word used in place of a noun. Pronouns typically refer back to an antecedent (a previously mentioned noun) and must demonstrate correct pronoun-antecedent agreement . Like nouns, pronouns can refer to people, places, concepts, and things.

There are numerous types of pronouns, including personal pronouns (used in place of the proper name of a person), demonstrative pronouns (used to refer to specific things and indicate their relative position), and interrogative pronouns (used to introduce questions about things, people, and ownership).

That is a horrible painting!

A verb is a word that describes an action (e.g., “jump”), occurrence (e.g., “become”), or state of being (e.g., “exist”). Verbs indicate what the subject of a sentence is doing. Every complete sentence must contain at least one verb.

Verbs can change form depending on subject (e.g., first person singular), tense (e.g., simple past), mood (e.g., interrogative), and voice (e.g., passive voice ).

Regular verbs are verbs whose simple past and past participle are formed by adding“-ed” to the end of the word (or “-d” if the word already ends in “e”). Irregular verbs are verbs whose simple past and past participles are formed in some other way.

“I’ve already checked twice.”

“I heard that you used to sing .”

Other types of verbs include auxiliary verbs , linking verbs , modal verbs , and phrasal verbs .

An adjective is a word that describes a noun or pronoun. Adjectives can be attributive , appearing before a noun (e.g., “a red hat”), or predicative , appearing after a noun with the use of a linking verb like “to be” (e.g., “the hat is red ”).

Adjectives can also have a comparative function. Comparative adjectives compare two or more things. Superlative adjectives describe something as having the most or least of a specific characteristic.

Other types of adjectives include coordinate adjectives , participial adjectives , and denominal adjectives .

An adverb is a word that can modify a verb, adjective, adverb, or sentence. Adverbs are often formed by adding “-ly” to the end of an adjective (e.g., “slow” becomes “slowly”), although not all adverbs have this ending, and not all words with this ending are adverbs.

There are numerous types of adverbs, including adverbs of manner (used to describe how something occurs), adverbs of degree (used to indicate extent or degree), and adverbs of place (used to describe the location of an action or event).

Talia writes quite quickly.

Other types of adverbs include adverbs of frequency , adverbs of purpose , focusing adverbs , and adverbial phrases .

A preposition is a word (e.g., “at”) or phrase (e.g., “on top of”) used to show the relationship between the different parts of a sentence. Prepositions can be used to indicate aspects such as time , place , and direction .

I left the cup on the kitchen counter.

A conjunction is a word used to connect different parts of a sentence (e.g., words, phrases, or clauses).

The main types of conjunctions are coordinating conjunctions (used to connect items that are grammatically equal), subordinating conjunctions (used to introduce a dependent clause), and correlative conjunctions (used in pairs to join grammatically equal parts of a sentence).

You can choose what movie we watch because I chose the last time.

An interjection is a word or phrase used to express a feeling, give a command, or greet someone. Interjections are a grammatically independent part of speech, so they can often be excluded from a sentence without affecting the meaning.

Types of interjections include volitive interjections (used to make a demand or request), emotive interjections (used to express a feeling or reaction), cognitive interjections (used to indicate thoughts), and greetings and parting words (used at the beginning and end of a conversation).

Ouch ! I hurt my arm.

I’m, um , not sure.

The traditional classification of English words into eight parts of speech is by no means the only one or the objective truth. Grammarians have often divided them into more or fewer classes. Other commonly mentioned parts of speech include determiners and articles.

Determiners

A determiner is a word that describes a noun by indicating quantity, possession, or relative position.

Common types of determiners include demonstrative determiners (used to indicate the relative position of a noun), possessive determiners (used to describe ownership), and quantifiers (used to indicate the quantity of a noun).

My brother is selling his old car.

Other types of determiners include distributive determiners , determiners of difference , and numbers .

An article is a word that modifies a noun by indicating whether it is specific or general.

The definite article the is used to refer to a specific version of a noun. The can be used with all countable and uncountable nouns (e.g., “the door,” “the energy,” “the mountains”).
The indefinite articles a and an refer to general or unspecific nouns. The indefinite articles can only be used with singular countable nouns (e.g., “a poster,” “an engine”).

There’s a concert this weekend.

If you want to know more about nouns , pronouns , verbs , and other parts of speech, make sure to check out some of our language articles with explanations and examples.

Nouns & pronouns

Common nouns
Proper nouns
Collective nouns
Personal pronouns
Uncountable and countable nouns
Verb tenses
Phrasal verbs
Types of verbs
Active vs passive voice
Subject-verb agreement

A is an indefinite article (along with an ). While articles can be classed as their own part of speech, they’re also considered a type of determiner .

The indefinite articles are used to introduce nonspecific countable nouns (e.g., “a dog,” “an island”).

In is primarily classed as a preposition, but it can be classed as various other parts of speech, depending on how it is used:

Preposition (e.g., “ in the field”)
Noun (e.g., “I have an in with that company”)
Adjective (e.g., “Tim is part of the in crowd”)
Adverb (e.g., “Will you be in this evening?”)

As a part of speech, and is classed as a conjunction . Specifically, it’s a coordinating conjunction .

And can be used to connect grammatically equal parts of a sentence, such as two nouns (e.g., “a cup and plate”), or two adjectives (e.g., “strong and smart”). And can also be used to connect phrases and clauses.

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The 8 Key Elements of Highly Effective Speech

…and why your words barely matter.

Posted July 10, 2012 | Reviewed by Ekua Hagan

I’d like you to take a moment to experience the following sentence, taken from a recent article exploring the nature of human consciousness: “Neuroplastic mechanisms relevant to the growing number of empirical studies of the capacity of directed attention and mental effort systematically alter brain function.”

Exciting? Hardly! In fact, most of the words you read barely register in your brain, and most of the words you speak barely register in the listener’s brain. In fact, research shows that words are the least important part of communication when you have face-to-face conversations with others. So before you utter another word to another person, memorize this list of the 8 key elements of highly effective speech:

Gentle eye contact
Kind facial expression
Warm tone of voice
Expressive hand and body gestures
Relaxed disposition
Slow speech rate
The words themselves

Effective communication is based on trust, and if we don’t trust the speaker, we’re not going to listen to their words. Trust begins with eye contact because we need to see the person’s face to evaluate if they are being deceitful or not. In fact, when we are being watched, cooperation increases. [1] When we are not being watched, people tend to act more selfishly, with greater dishonesty. [2]

Gentle eye contact increases trustworthiness and encourages future cooperation, [3] and a happy gaze will increase emotional trust. [4] However, if we see the slightest bit of anger or fear on the speaker’s face, our trust will rapidly decrease. [5] But you can’t fake trustworthiness because the muscles around your mouth and eyes that reflect contentment and sincerity are involuntary. Solution: if you think about someone you love, or an event that brought you deep joy and satisfaction, a "Mona Lisa" smile will appear on your face and the muscles around your eyes will soften.

The tone of your voice is equally important when it comes to understanding what a person is really trying to say. If the facial expression expresses one emotion , but if the tone conveys a different one, neural dissonance takes place in the brain, causing the person confusion. [6] The result: trust erodes, suspicion increases, and cooperation decreases.

Researchers at the University of Amsterdam found that expressions of anger, contempt, disgust, fear, sadness, and surprise were better communicated through vocal tone than facial expression, whereas the face was more accurate for communicating expressions of joy, pride, and embarrassment . [7] And in business, a warm supportive voice is the sign of transformational leadership , generating more satisfaction, commitment, and cooperation between other members of the team. [8]

You can easily train your voice to convey more trust to others, and all you have to do is slow down and drop your pitch. This was tested at the University of Houston: when doctors reduced their speaking rate and pitch, especially when delivering bad news, the listener perceived them “as more caring and sympathetic.” [9] Harvard's Ted Kaptchuk also discovered that using a warm voice would double the healing power of a therapeutic treatment. [10]

If you want to express joy, your voice needs to become increasingly melodic, whereas sadness is spoken with a flat and monotonic voice. When we are angry, excited, or frightened, we raise the pitch and intensity of our voice, and there’s a lot of variability in both the speed and the tone. However, if the emotion is incongruent with the words you are using, it will create confusion for the listener. [11]

Gestures, and especially hand movements, are also important because they help orchestrate the language comprehension centers of your brain. [12] In fact, your brain needs to integrate both the sounds and body movements of the person who is speaking in order to accurately perceive what is meant. [13] From an evolutionary perspective, speech emerged from hand gestures and they both originate the same language area of the brain. [14] If our words and gestures are incongruent, it will create confusion in the listener’s brain. [15] Our suggestion: practice speaking in front of a mirror, consciously using your hands to “describe” the words you are speaking.

Your degree of relaxation is also reflected in your body language , facial expressions, and tone of voice, and any form of stress will convey a message of distrust . Why? Your stress tells the observer’s brain that there may be something wrong, and that stimulates defensive posturing in the listener. Research shows that even a one-minute relaxation exercise will increase activity in those parts of the brain that control language, communication, social awareness, mood-regulation, and decision-making . [16] Thus, a relaxed conversation allows for increased intimacy and empathy. Stress, however, causes us to talk too much because it hinders our ability to speak with clarity.

When you speak, slow down! Slow speech rates will increase the ability for the listener to comprehend what you are saying, and this is true for both young and older adults. [17] Slower speaking will also deepen that person’s respect for you, [18] Speaking slowly is not as natural as it may seem, and as children we automatically speak fast. But you can teach yourself, and your children to slow down by consciously cutting your speech rate in half. A slow voice has a calming effect on a person who is feeling anxious , whereas a loud fast voice will stimulate excitement, anger, or fear. [19]

Try this experiment: pair up with a partner and speak so slowly that … you … leave … 5 … seconds … of … silence … between … each … word. You’ll become aware of your negative inner speech that tells you that you should babble on endlessly and as fast as possible. It’s a trap, because the listener’s brain can only recall about 10 seconds of content! That’s why, when we train people in Compassionate Communication, we ask participants to speak only one sentence at a time, slowly, and then listen deeply as the other person speaks for ten seconds or less. This exercise will increase your overall consciousness about the importance of the first 7 elements of highly effective communication. Then, and only then, will you truly grasp the deeper meaning that is imparted by each word spoken by others.

But what about written communication, where you only have access to the words? When it comes to mutual comprehension, the written word pales in comparison to speech. To compensate, your brain imposes arbitrary meanings onto the words. You, the reader, give the words emotional impact that often differs from what the writer intended, which is why so many email correspondences get misinterpreted. And unless the writer fills in the blanks with specific emotional words and descriptive speech – storytelling – the reader will experience your writing as being flat, boring , dry, and probably more negative than you intended.

The solution: help the reader “paint a picture” in their mind with your words. Use concrete nouns and action verbs because they are easier for the reader’s brain to visualize. Words like “sunset” or “eat” are easy to see in the mind's eye, but words like “freedom” or “identify” force the brain to sort through too many conceptual frameworks. Instead, our lazy brain will skip over as many words as possible, especially the abstract ones. When this happens the deeper levels of meaning and feeling will be lost.

For more information on how to improve your speaking and listening skills, along with additional exercises to practice, see Words Can Change Your Brain: 12 Conversation Strategies for Building Trust, Reducing Conflict, and Increasing Intimacy (Newberg & Waldman, 2012, Hudson Street Press).

[1] Cues of being watched enhance cooperation in a real-world setting. Bateson M, Nettle D, Roberts G. Biol Lett. 2006 Sep 22;2(3):412-4.

[2] Effects of anonymity on antisocial behavior committed by individuals. Nogami T, Takai J. Psychol Rep. 2008 Feb;102(1):119-30.

[3] Eyes are on us, but nobody cares: are eye cues relevant for strong reciprocity? Fehr E, Schneider F. Proc Biol Sci. 2010 May 7;277(1686):1315-23.

[4] Evaluating faces on trustworthiness: an extension of systems for recognition of emotions signaling approach/avoidance behaviors. Todorov A. Ann N Y Acad Sci. 2008 Mar;1124:208-24.

[5] Common neural mechanisms for the evaluation of facial trustworthiness and emotional expressions as revealed by behavioral adaptation. Engell AD, Todorov A, Haxby JV. Perception. 2010;39(7):931-41.

[6] Use of affective prosody by young and older adults. Dupuis K, Pichora-Fuller MK. Psychol Aging. 2010 Mar;25(1):16-29.

[7] "Worth a thousand words": absolute and relative decoding of nonlinguistic affect vocalizations. Hawk ST, van Kleef GA, Fischer AH, van der Schalk J. Emotion. 2009 Jun;9(3):293-305.

[8] Leadership = Communication? The Relations of Leaders' Communication Styles with Leadership Styles, Knowledge Sharing and Leadership Outcomes. de Vries RE, Bakker-Pieper A, Oostenveld W. J Bus Psychol. 2010 Sep;25(3):367-380.

[9] Voice analysis during bad news discussion in oncology: reduced pitch, decreased speaking rate, and nonverbal communication of empathy. McHenry M, Parker PA, Baile WF, Lenzi R. Support Care Cancer. 2011 May 15.

[10] Components of placebo effect: randomised controlled trial in patients with irritable bowel syndrome. Kaptchuk TJ, Kelley JM, Conboy LA, Davis RB, Kerr CE, Jacobson EE, Kirsch I, Schyner RN, Nam BH, Nguyen LT, Park M, Rivers AL, McManus C, Kokkotou E, Drossman DA, Goldman P, Lembo AJ. BMJ. 2008 May 3;336(7651):999-1003.

[11] Use of affective prosody by young and older adults. Dupuis K, Pichora-Fuller MK. Psychol Aging. 2010 Mar;25(1):16-29.

[12] Gestures orchestrate brain networks for language understanding. Skipper JI, Goldin-Meadow S, Nusbaum HC, Small SL. Curr Biol. 2009 Apr 28;19(8):661-7.

[13] When language meets action: the neural integration of gesture and speech. Willems RM, Ozyürek A, Hagoort P. Cereb Cortex. 2007 Oct;17(10):2322-33.

[14] When the hands speak. Gentilucci M, Dalla Volta R, Gianelli C. J Physiol Paris. 2008 Jan-May;102(1-3):21-30. Epub 2008 Mar 18.

[15] How symbolic gestures and words interact with each other. Barbieri F, Buonocore A,Volta RD, Gentilucci M. Brain Lang. 2009 Jul;110(1):1-11.

[16i] Short-term meditation training improves attention and self-regulation. Tang YY, Ma Y, Wang J, Fan Y, Feng S, Lu Q, Yu Q, Sui D, Rothbart MK, Fan M, Posner MI. Proc Natl Acad Sci U S A. 2007 Oct 23;104(43):17152-6.

[17] Comprehension of speeded discourse by younger and older listeners. Gordon MS, Daneman M, Schneider BA. Exp Aging Res. 2009 Jul-Sep;35(3):277-96.

[18] Celerity and cajolery: rapid speech may promote or inhibit persuasion through its impact on message elaboration. Smith SM, Shaffer, DR. Pers Soc Psychol Bull. 1991 Dec;17(6):663-669.

[19] Voices of fear and anxiety and sadness and depression: the effects of speech rate and loudness on fear and anxiety and sadness and depression. Siegman AW, Boyle S. J Abnorm Psychol. 1993 Aug;102(3):430-7. The angry voice: its effects on the experience of anger and cardiovascular reactivity. Siegman AW, Anderson RA, Berger T. Psychosom Med. 1990 Nov-Dec;52(6):631-43.

Andrew Newberg, M.D ., and Mark Robert Waldman are the authors of Words Can Change Your Brain .

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Parts of Speech

Punctuation
Prepositions
Conjunctions
Interjections
Parts of a Sentence
Sentence Variety
Problems with Sentences

Capitalization
Subject-Verb Agreement

What are Parts of Speech?

Words are categorized by their grammatical function. These categories are referred to as the parts of speech.

Listed below are the nine parts of speech:

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How to Write Work Emails in German

Vanessa Richie

As you learn the German language, you’ve probably put a lot of focus on conversation and passive learning . Another aspect that you are almost certainly going to need to know is email etiquette. It’s not an area that most people consider, but it is just as important to communicate through email in German as it is in English . Since you are going to write emails in German, you should know what to do - and what to avoid.

Most people don’t have traditional pen pals anymore – they communicate through something like email for similar kinds of connections.

Whether you write to someone for fun, for work, or for something else, knowing proper email etiquette gives you another way to practice the language.

Here are some tips and tricks to help you write emails in German – after all, it’s a great way to get your thoughts written down and feel confident in your writing abilities.

6 Common Ways of Beginning Emails in German

A lot of schools teach how to start a letter correctly, and emails tend to have the same type of rules. It’s not quite like texting where you usually know the person you are texting. It’s a way of talking quickly, so addressing someone isn’t really relevant.

For an email, the address is a way of verifying that the email is going to the right person. If someone sees that the name at the top is not their’s, they will probably stop reading because they can immediately see it isn’t for them. Of course, some people may keep reading, but at least they know it isn’t for them.

In English, you are taught to start your letters with phrases like Dear or To Whom It May Concern. German also has a few options of how to start an email.

However, they are more aware of being formal when they are not related to or close to the person they are addressing. They have an entirely different way of addressing people who are just acquaintances, even in conversation. You will need to be more formal in composing an email, as well.

The following are the common ways of beginning your email.

Sehr geehrter/geehrte recipient’s name. (formal)	Esteemed recipient’s name (geehrter for men, geehrte for women)
Guten Tag. (formal)	Good day
Lieber/Liebe recipient’s name.	Dear recipient’s name. (Lieber for men, Liebe for women)
Hallo recipient’s name.	Hello recipient’s name.
Hallo.	Hello
Hey.	Hey.

When you finish with the salutation, take a moment to go back and make sure you’ve got the right adjective ending. You don’t want to say Sehr geehrte Herr Schmidt or Sehr geehrter Frau Herrman because that sets the wrong tone for the rest of the email.

Setting the Tone - Formal vs Informal Emails in German

You’ll want to set a tone using the right form of German. If you are writing a work email , make sure to keep all of the conjugations in formal German and use proper addresses for people. It’s a great chance to practice being polite since you probably won’t use formal German as often in conversation – unless you are actually in a German speaking country.

If it is a formal email, such as a work email, remember to refrain from using slang as well. This should be fairly easy as you will want to keep the email concise. The closest you will come to small talk is in the salutation.

Formal German is actually a bit more challenging because you have to be more mindful of conjugations and adjective endings over the entire body of the email. When you are writing an informal email you can ramble and chat as much as you like since that is pretty much what you do when you catch up with someone.

Writing friends and family is a great way to really practice your German. You don’t want to treat your email partner as a teacher, but as a friend for most of your emails. This means you can not only use slang, you can add things like emojis and other images to be more playful and engaging.

Something to keep in mind when you email in German, you don’t use a capital letter for the first sentence of the email. That’s because the sentence actually starts with the greeting. The comma that you add after the introduction indicates that it is a break in the first sentence, and not a new sentence.

This may look a little odd, especially if you start off with “ich habe…” since German speakers don’t capitalize “ich” like English speakers capitalize “I.” The only time you would capitalize “I” is at the beginning of a sentence, and in this case, the “I” isn’t at the beginning.

8 ways of Closing Out Work Emails in German

After spending a good bit of time making sure that you get the ending right, especially if you are writing a formal email . Just like with the salutation, you have a number of choices for the way you want to close your email.

Here are the most common ways of wrapping up a formal letter:

Ich bedance mich bei Ihnen im Voraus	Thank you in advance,
Ich würde mich freuen, bald von Ihnen zu hören	I look forward to hearing from you,
Ihr/Ihre	Yours, (use Ihr if you are male, and Ihre if you are female)
Mit besten Grüßen	With best regards, or Best regards,
Mit freundlichem Grüßen	With friendly regards,
Mit herzlichen Grüßen	With best wishes/ kind regards,
Vielen Dan für Ihre schnelle Antwort	Thank you for your quick response,
Vielen Dnak für Ihre Aufmerksamkeit	Thank you for your time/attention,

Obviously, you will want to choose the response that meets your situation. If you expect a response, you will want to choose an ending phrase that reflects that. If not, you can use one of the more typical endings.

If you are closing out an informal email, you have a few choices:

Alles Liebe	All the best,
Bis bald	See you soon,
Dein/Deine	Yours,
mit Liebe	With love,

Notice that you don’t add a comma at this point in German, but you do in English. It’s actually the thing that you will probably take the longest to get right because people tend to be tired after writing a full email. It’s easy to feel over confident or mentally drained, so you are more likely to make this easy mistake at the end – if nothing else, you may add a comma out of habit.

Don’t forget to add your name after your email closer.

Getting the Other Components Right

Since you’ve probably sent a lot of emails, you know that there are a few other considerations to sending one than just the email body. Here are a few additional tips to help you to master those other email parts.

Email	Fields
CC (carbon copy)	Empfänger hinzufügen
BCC (blind copy)	Empfänger hinzufügen
Subject	Betreff
Attach files	Dateien anhängen

Staying Current with Email Etiquette in German

Like traditional letter writing, email etiquette doesn’t tend to change much over time. To make sure you stay current, make emailing someone a regular part of your schedule. This can be daily or weekly – and that’s what makes having an email pen pal ideal for making sure you don’t lose your German skills. A lot of German speakers will be happy to help point out where you make mistakes or to offer advice.

Once you get used to writing emails, it’s pretty easy to keep this skill current. All you have to do is make sure that you have someone to email in German to keep your skills from getting rusty.

Speechling is a nonprofit app and website that combines human coaching with technology to improve your foreign language speaking.

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COMMENTS

What are the Components and Features of Speech Writing?
Components of speech writing . The components of speech writing are as follows: Introduction. A speech should start with an introduction to the topic or the subject matter that is being presented in the speech. It should not last more than 1 to 2 minutes and it should be brief. Body
WC116/WC116: Speech Writing and Types of Speeches
Speech Writing and Types of Speeches - Ask IFAS
Speechwriting 101: Writing an Effective Speech
Speechwriting 101: Writing an Effective Speech
Elements in a Speech
All these elements will be covered in more detail elsewhere in the course. Audience. Usually, the audience of an essay for class is your professor. You will probably get feedback in the form of a grade, written comments, or a discussion with the instructor during office hours. The audience of a speech is an active participant in your speech.
Structuring the Speech
Structuring the Speech | Department of Communication
How to Write a Good Speech: 10 Steps and Tips
How to Write a Good Speech: 10 Steps and Tips
The Parts of a Speech
Speeches and presentations include three basic parts: introduction, body, and conclusion. These three parts are held together by transitions, which allow the speaker to flow smoothly from introduction to body and from body to conclusion. Crafting an effective speech means (1) knowing what each of these three parts consists of, (2) knowing the ...
Writing Speeches
Whenever you write a speech, you have a purpose statement, although the purpose statement isn't always explicitly stated—and it can get confused with a thesis statement. For help with the differences between a thesis and a purpose statement, we recommend "Thesis and Purpose Statements" by The Writing Center, University of Wisconsin-Madison.
University of North Carolina at Chapel Hill
Speeches - UNC Writing Center
How to Write a Structured Speech in 5 Steps
See why leading organizations rely on MasterClass for learning & development. Learning how to write a speech requires a keen awareness of how to tailor your rhetoric to a given issue and specific audience. Check out our essential speech-writing guidelines to learn how to craft an effective message that resonates with your audience.
Components of a Speech
Key Points. Your introduction should immediately capture your audience 's attention and interest. Introduce yourself and who you are in your introduction to establish your credibility and authority to be speaking on your given subject. Your introduction should give your audience a preview of what they can expect to hear for the duration of your ...
The Speech Writing Process
The Speech Writing Process. By Philippe John Fresnillo Sipacio & Anne Balgos. The following are the components of the speech writing process. • Audience analysis entails looking into the profile of your target audience. This is done so you can tailor-fit your speech content and delivery to your audience. The profile includes the following ...
Developing the Body of a Speech: Outline & Principles
Developing the Body of a Speech: Outline & Principles
PDF Writing a speech
Plan where you want to finish your speech and how you will get there before you start writing . The structure of a speech is often in three parts. For example: 1. an opening that grabs your audience's attention and makes the overall topic of your speech clear - for example, pose a question to the audience where you can predict the answer. 2.
Beginners Guide to What is a Speech Writing
The speechwriting process relies on a well-defined structure, crucial to both the speech's content and the writing process. It encompasses a compelling introduction, an informative body, and a strong conclusion. This process serves as a foundation for effective speeches, guiding the speaker through a series of reasons and a persuasive ...
Speech Writing: How to write a speech in 5 steps
Speech writing step 1: Get focused. TED talks famously focus on 'one idea worth spreading' and this is what helps them to retain their power. Before you write a single line, figure out what the ONE idea is that you'll shape your talk around. When your talk has a single focus you'll see huge benefits: Clarity: For yourself and your audience.
What are the features of speech writing?
A key feature of speech writing is objection handling. As a speech is a monologue there isn't room to take questions, or objections. A strong speech will be able to address any objections that might arise in the speech itself, that way you're answering questions as they come to the audience. There is a secondary use of objection handling ...
Better speech writing: include these six elements
Here are six elements to include when writing any speech: 1. Grabber. A grabber is used to open your remarks, connect with your audience and capture their attention. There are many techniques you can use to draw listeners in, including: Jokes (use with caution!) *These are my personal favourites.
Speech Writing Outline and Format for Students
Learning how to write a speech is a skill most students will need help refining. Guide your students through the speech writing process with the outline and descriptions below. All of the major components of a speech are included and explained in a format students can understand and apply. Once students understand the step-by-step method for ...
The 8 Parts of Speech: Examples and Rules
The 8 Parts of Speech: Examples and Rules - Grammarly
The 8 Parts of Speech
The 8 Parts of Speech | Chart, Definition & Examples
The 8 Key Elements of Highly Effective Speech
Kind facial expression. Warm tone of voice. Expressive hand and body gestures. Relaxed disposition. Slow speech rate. Brevity. The words themselves. Effective communication is based on trust, and ...
Parts of Speech
Words are categorized by their grammatical function. These categories are referred to as the parts of speech. Listed below are the nine parts of speech: Nouns. Pronouns. Verbs. Adverbs. Adjectives. Prepositions.
How to Write Work Emails in German
Here are some tips and tricks to help you write emails in German - after all, it's a great way to get your thoughts written down and feel confident in your writing abilities. ... Getting the Other Components Right. Since you've probably sent a lot of emails, you know that there are a few other considerations to sending one than just the ...