tanning salon business plan template

Tanning Salon Business Plan Template

Written by Dave Lavinsky

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their tanning salons. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a tanning salon business plan template step-by-step so you can create your plan today.

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What is a Tanning Salon Business Plan?

A business plan provides a snapshot of your tanning salon as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Tanning Salon

If you’re looking to start a tanning salon, or grow your existing tanning salon, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your tanning salon in order to improve your chances of success. Your tanning salon business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Tanning Salons

With regards to funding, the main sources of funding for a tanning salon are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for tanning salons.

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How to write a business plan for a tanning salon business.

If you want to start a tanning salon or expand your current one, you need a business plan. Below are links to each section of your tanning salon business plan template:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of tanning salon you are operating and the status. For example, are you a startup, do you have a tanning salon that you would like to grow, or are you operating tanning salons in multiple markets?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the tanning salon industry. Discuss the type of tanning salon you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of tanning salon you are operating.

For example, you might operate one of the following types of tanning salons:

• UV Bed Tanning Salon : this type of tanning salon focuses on just providing the UV bed tanning option to its clients
• Tanning and Bronzing Tanning Salon: this type of tanning salon offers tanning bedsas well as booth spray tanning application.
• Tanning Salons integrated with Other Salon Services: this type of tanning salon is integrated in a larger salon that offers hair cuts and styles and nail services, for example.

In addition to explaining the type of tanning salon you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, reaching X amount of clients served, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the tanning salon industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the tanning salon industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your tanning salon business plan:

• How big is the tanning salon industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your tanning salon? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your tanning salon business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: high school and college students, working professionals, homemakers, and retirees.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of tanning salon you operate. Clearly, homemakers would respond to different marketing promotions than retirees, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other tanning salons.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes hair and nail salons, gyms, and dermatologist offices. You need to mention such competition as well.

With regards to direct competition, you want to describe the other tanning salons with which you compete. Most likely, your direct competitors will be tanning salons located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What type of tanning salon are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide a wider selection of tanning beds?
• Will you provide tanning services that your competitors don’t offer?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a tanning salon business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of tanning salon company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to a tanning salon, will you provide bronzing and spray tan, massage, and any other services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your tanning salon company. Document your location and mention how the location will impact your success. For example, is your tanning salon located in a busy retail district, a business district, near a college or university, suburban neighborhood, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your tanning salon marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to websites
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your tanning salon, including greeting and accommodating clients, answering phone and web appointment requests, social media marketing, client interaction, and ordering supplies for your tanning salon.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to land your Xth client, or when you hope to reach $X in revenue. It could also be when you expect to expand your tanning salon to a new city.  

Management Team

To demonstrate your tanning salon’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing tanning salons. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a tanning salon or successfully running a salon or beauty business .  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you take on one new client a day or multiple new clients ? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your tanning salon, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a tanning salon:

• Cost of tanning beds and lotions.
• Cost of advertising.
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your tanning salon lease or list of new or existing clients you will have.  

Putting together a business plan for your tanning salon is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the tanning salon industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful tanning salon.  

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Other Helpful Business Plan Articles & Templates

Tanning Salon Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Beauty Care Industry » Tanning Salon

Are you about starting an indoor tanning salon ? If YES, here is a complete sample tanning salon business plan template & feasibility report you can use for FREE .

If you are looking towards launching a business as an aspiring entrepreneur, one of your best bet is to launch a tanning salon business. The right time to start such business is now simply because the tanning salons industry is presently at its growing stage.

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• 5 Best Commercial Tanning Beds [Prices Included]
• How to Buy Used Tanning Beds [Everything You Must Know]
• Do You Need Business License for Mobile Spray Tan Company or Will LLC Work?
• Pros and Cons of Owning a Tanning Salon Business
• Do You Have to Be Certified to Spray Tan?

Setting up a tanning salon business could be a fun, profitable and an interesting business for someone who is skilled in the trade and with business perseverance and smartness.

With the right location, top-notch service and good marketing skills, you can serve varieties of customers that cuts across individual and corporate clients, celebrities and regular people et al.

However, starting up a tanning salon business may not require pretty huge start – up capital, it also needs a significant investment capital, solid planning, and attention to detail in order to keep your business profitable.

The bottom line is that if you are determined to explore the entrepreneurial world by starting a standard and licensed tanning salon , then you should consider going through the tanning salon business plan below.

A Sample Tanning Salon Business Plan Template

1. industry overview.

The tanning salons industry includes companies that provide indoor tanning services through UV tanning beds and booths, as well as spray-on tanning services.

So also, some operators in this industry are also involved in running complimentary services such as health spas, fitness centers, mobile tanning locations, beauty parlors and hair salons et al.

In recent time, the tanning salons industry has grown as the united states consumers have enough money to spare for services such as tanning and other health and beauty services and products.

As a result of this development, the demand for personal services and other luxury services has risen as consumers increase their spending on discretionary items and services.

It is expected that in 2016, the growth for this industry will plummet as health concerns mitigate improving macroeconomic conditions. Going forward, the tanning salons industry is expected to generate more income through the sale of sunless tanning beds and other merchandise, which will to a large extent take care of financially empowered consumers who are looking towards making luxury purchases.

Statistics show that the United States tanning salon market exceeded the $5 billion mark in 2011, with industry growth having slowed to around -1% for the five preceding years, according to research from IBIS World. The American Tanning Institute estimates there are around 30,000 indoor tanning facilities in the US. These facilities employ more than 150,000 people and serve close to 30 million customers.

The Tanning Salons Industry is currently in the growth stage of its life cycle. Statistics has it that the Tanning Salons Industry in the United States of America, is worth over $5 billion, with an estimated growth rate of 2.1percent. There are about 30,000 registered and licensed tattoo studios in the United States and they are responsible for employing about 150,000 people. It is import to start that no tanning salon company can boast of having a lion market share in the industry; the industry is very much open for competitions from all players.

Research conducted by IBISWORLD shows that Ultraviolet (UV) tanning generates about 50.9 percent of the industry’s revenue. UV tanning can be done in tanning beds or in tanning booths. One advantage of tanning booths is that they take up less space; typically 10 to 15 square feet, which is about half the room needed for a tanning bed.

As a result of this, companies can install a greater number of units and maximize their number of customers. Furthermore, tanning booths are sometimes preferred because they are more hygienic. Nevertheless, the traditional tanning bed remains the industry’s standard. Tanning booths or beds are outfitted with fluorescent lamps that emit UV in a similar spectrum as the sun. The average sessions last between 10 minutes and 20 minutes.

Over and above, the tanning salons industry is very open to any aspiring entrepreneur who has acquired the required trainings, skills and perhaps professional certifications to start his or her own tanning salon business and of course make good money from the industry . Just ensure that your salon is well located in an environment with the right demography and you will be fine.

2. Executive Summary

Carissa & Jamborees Tanning Salon®, LLC is a U.S based and licensed tanning. We have been able to secure a standard and well – positioned facility in a central and busy district in Charleston – West Virginia. We are a tanning salon company that is set to compete in the highly competitive and fragmented tanning salons industry not only in Charleston – West Virginia, but also throughout the United States market because we intend opening our outlets in key cities across the United States.

Carissa & Jamborees Tanning Salon®, LLC will provide indoor tanning services through UV tanning beds and booths, as well as spray-on tanning services. So also, we will be involved in running complimentary services such as health spas, fitness centers, mobile tanning locations, beauty parlors and hair salons et al.

Our business goal is to become one of the leading tanning salons in the United States and we will make sure that we do all we can to compete favorably with leaders in the industry. Our workers are going to be selected from a pool of certified, creative and highly experienced tanning experts in and around Charleston – West Virginia and also from any part of the United States of America as the business grows.

We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company and to compete with leading tanning salons in the United States and throughout the globe.

At Carissa & Jamborees Tanning Salon®, LLC, our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for all our partners, employees and for our clients.

Carissa & Jamborees Tanning Salon®, LLC is founded by Carissa Lennon a member of the American Tanning Institute and a renowned beautician per excellence who graduated with from New York School of Arts and her sister and business partner for many years Jamborees Lennon. They have a combine experience that can help them build Carissa & Jamborees Tanning Salon®, LLC to favorably compete with leaders in the tanning salons industry.

3. Our Products and Services

Carissa & Jamborees Tanning Salon®, LLC was established with the aim of maximizing profits in the tanning salons industry. We want to compete favorably with the leading tanning salons in the United States which is why we have but in place a competent team that will ensure that every tanning services or related services rendered meet and even surpass our customers’ expectations.

We will work hard to ensure that Carissa & Jamborees Tanning Salon®, LLC is not just accepted in Charleston – West Virginia but also in other cities in the United States of America where we intend opening our chains of tanning salons. Our products and services are listed below;

• Providing UV tanning services
• Providing spray-on tanning services
• Providing airbrush tanning services
• Providing body contour tanning services
• Providing sunless tanning services
• Running complimentary services such as health spas, fitness centers, mobile tanning locations, beauty parlors and hair salons et al
• Merchandise sales of tanning related products

4. Our Mission and Vision Statement

Our vision is to establish a standard and world class tanning salon whose services and brand will not only be accepted in Charleston – West Virginia but also in other cities in the United States of America where we intend opening our chains of tanning salons.

Our mission is to provide professional tanning services and other related services to individual clients and corporate clients. We want to build a tanning salon brand that can favorably compete with other leading brands in the tanning salon industry.

Our Business Structure

Carissa & Jamborees Tanning Salon®, LLC is a tanning salon that intend starting small in Charleston – West Virginia, but hope to grow big in order to compete favorably with leading tanning salons in the industry both in the United States and on a global stage.

We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business cum brand we want to own. This is why we are committed to only hire the best hands within our area of operations.

At Carissa & Jamborees Tanning Salon®, LLC, we will ensure that we hire people that are qualified, hardworking, creative, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer
• Salon Manager

Human Resources and Admin Manager

• Sales and Marketing Executive
• Tanning Specialist

Client Service Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization

Salon Manager:

• Serves as project manager of the organization; works directly with employees
• Develops strategic plan by studying the trends in the tanning salons industry, and financial opportunities; presenting assumptions; recommending objectives.
• Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.
• Coordinates efforts by establishing procurement, production, marketing, field, and technical services policies and practices; coordinating actions with corporate staff.
• Builds company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices.
• Maintains quality service by establishing and enforcing organization standards.
• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.
• Make certain that the tanning specialists perform efficiently, coordinate employee efforts, and facilitate communications between management and the workforce
• Ensures that the organization work in line with international best practices.
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Designs job descriptions with KPI to drive performance management for clients
• Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Oversees the smooth running of the daily office activities.

Sales and Marketing Manager

• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Model demographic information and analyze the volumes of transactional data generated by customer
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects
• Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develop, execute and evaluate new plans for expanding increase sales
• Create new markets cum businesses for the organization
• Empower and motivates the sales team to meet and surpass agreed targets

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for Carissa & Jamborees Tanning Salon®, LLC
• Serves as internal auditor for Carissa & Jamborees Tanning Salon®, LLC

Licensed Tanning Specialists

• Responsible for providing UV tanning services
• Responsible for providing spray-on tanning services
• Responsible for providing airbrush tanning services
• Responsible for providing body contour tanning services
• Responsible for providing sunless tanning services
• Handle complimentary services such as health spas, fitness centers, mobile tanning locations, beauty parlors and hair salons et al
• In charge of merchandise sales of tanning related products
• Welcomes clients and potential clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the Human Resource and Admin Manager in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

6. SWOT Analysis

Carissa & Jamborees Tanning Salon®, LLC engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured tanning salon business that can favorably compete in the highly competitive tanning salons industry in the United States and the world at large.

Part of what the team of business consultant did was to work with the management of our organization in conducting a comprehensive SWOT analysis for Carissa & Jamborees Tanning Salon®, LLC. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Carissa & Jamborees Tanning Salon®, LLC;

Our core strength lies in the power of our team; our workforce. We have a team of certified, creative and highly trained and experience tanning specialists, a team with excellent qualifications and experience in the tanning salons industry.

Aside from the synergy that exists in our carefully selected workforce, our services will be guided by best practices in the industry. Another strength that counts for us in the location of our tanning salon; it is located in one of the most ideal locations for such business in Charleston – West Virginia.

As a new tanning salon in Charleston – West Virginia, it might take some time for our tanning salon to break into the market and gain acceptance especially from top profile clients in the already saturated and highly competitive tanning salons industry; that is perhaps our major weakness. Another weakness is that we may not have the required cash to pump into promoting our business the way we would want to.

• Opportunities:

No doubt, the opportunities in the tanning salons industry are massive considering the number of individuals in the United States who are embracing the tanning culture shift. As a tattoo artist studio, we are ready to take advantage of any opportunity that is available in the industry.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power especially for luxury services like tanning. Another threat that may likely confront us is the arrival of a new tanning salon in same location where our target market exist and who may want to adopt same Business model like us.

7. MARKET ANALYSIS

• Market Trends

A close study of the tanning salons industry shows that recently, consumers have become increasingly conscious about issues such as the environment and health in general. A trend toward going green, natural products and personal responsibility for health through informed consumer choices is obvious across several industry sectors. The tanning salons industry in particular has been a cause for concern due to the risk of skin cancer associated with using tanning beds.

Another obvious trend in this industry is the advent of mobile tanning spray services. Mobile tanning spray services are an attractive business options for those attracted to the low start – up cost involved in this type of business. Market entry is becoming more difficult due to increasingly strict regulation hence the need to improvise.

Lastly, in recent time, indoor tanning has received unfavorable publicity due to associated health risks such as skin cancer et al. As a result, spray tans have been rising in popularity. Spray tanning involves the use of aerosols to darken skin, imitating a tanned effect, which lasts for around a week.

Airbrush tanning currently constitutes the beauty industry’s most dynamic market segment, according to the American Tanning Institute. Spray tanning and body bronzing were ranked the two most lucrative services in the industry in a survey recently carried out on the US spa/salon sector.

8. Our Target Market

Before starting our tanning salon in Charleston – West Virginia, we conducted a thorough market survey and feasibility studies and we are certain that there are loads of young and old people who would need the services of a tanning salon.

Carissa & Jamborees Tanning Salon®, LLC will work towards providing services, facilities and environment that will help us reach out to our target market. In view of that, we have created strategies that will enable us reach out to various groups of people who we know will need our services. Below is a list of the people that we will specifically market our services to;

• Celebrities / Stars / Public Figures
• Corporate Executives
• Sports Men and Women
• Power Bikers and Cyclists
• Every Individual both old and young in Charleston – West Virginia

Our Competitive Advantage

Surviving in the business world as a tanning salon operator requires more than, your expertise, creativity, and knowing how to deliver standard tanning services et al but also how to network with key people that matters; decision makers that can decide who will get a tanning contract from celebrities or other corporate clients.

Because of the competitive nature of the global tanning salons industry, there is an increasing degree of related business activities, with franchises dominating the market and tanning salon chains a common feature. Larger outfits are diversifying to offer a wider range of related services such as health, beauty and skin services to boost their market share and increase their revenue.

We are quite aware that to be highly competitive in the tanning salons industry means that you are not only expected to be able to deliver consistent and highly creative tanning services, but you must be able to meet set targets.

Our competitive advantage lies in the power of our team; our workforce. We have a team of certified, creative and highly trained and experience tanning specialists, a team with excellent qualifications and experience in the tanning salons industry.

Aside from the synergy that exists in our carefully selected workforce, our tanning services will be guided by best practices in the industry. Another strength that counts for us in the location of our tanning salon; it is located in one of the most must busiest places highly suitable for such business in Charleston – West Virginia.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups tanning salons businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Carissa & Jamborees Tanning Salon®, LLC is established with the aim of maximizing profits in the  tanning salons industry and we are going to go all the way to ensure that we do all it takes to meet and surpass the expectations of all our clients.

Carissa & Jamborees Tanning Salon®, LLC will generate income by offering the following services;

10. Sales Forecast

One thing is certain, there would always be individual who would need to experience what it means to tan their face or body.

We are well positioned to take on the available market in the tanning salon industry in Charleston – West Virginia and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our tanning salon business to enviable heights.

We have been able to critically examine the tanning salon market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to similar startups in Charleston – West Virginia.

Below are the sales projections for Carissa & Jamborees Tanning Salon®, LLC. It is based on the location of our tanning salon business and of course the wide range of tanning services we offer and our target market;

• First Fiscal Year-: $120,000
• Second Fiscal Year-: $350,000
• Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same tattoo artists services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Our marketing strategies will be directed towards achieving specific objectives that support the strategic goals of the organization. The truth is that all that we do will be geared towards creating new market channels, increasing sales and increases our market share. We will leverage on improving on our services, turnaround time and facility to ensure that we win new clients and retain old clients as well.

Our unique selling proposition is that we are well positioned, we offer mobile tanning services and people can easily access our facility, our various payment platforms are highly reliable.

Our sales and marketing team will be recruited based on their vast experience in tanning salons industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of Carissa & Jamborees Tanning Salon®, LLC.

Our corporate goal is to grow Carissa & Jamborees Tanning Salon®, LLC to become one of the top 10 tanning salon brands in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in Charleston – West Virginia but also in other cities in the United States of America where we intend opening our chains of tanning salons.

Carissa & Jamborees Tanning Salon®, LLC is set to make use of the following marketing and sales strategies to attract clients;

• Open our tanning salon business with a big party.
• Advertise our tanning salon business on national dailies, local TV stations and local radio station
• Promote our tanning salon business online via our official website and all available social media platforms
• Introduce our business by sending introductory letters alongside our brochure to celebrities, sports clubs, schools, corporate organizations, households and key stake holders in Annapolis – Maryland
• Print out fliers and business cards and strategically drop them in offices, sport facilities, libraries, public facilities and train stations et al.
• Delivering consistent customer experiences to all our members; making our first impression count positively to those that patronize our services for the first time
• Make use of attractive hand bills to create awareness and also to give direction to our tanning salon facility
• Adopt direct mailing coupon marketing approach
• Position our signage / flexi banners at strategic places in and around Charleston – West Virginia
• Create a loyalty plan that will enable us reward our consistent clients especially those that introduces their friends and family members to the business.
• Engage on road shows within our neighborhood to create awareness for our tanning salon services.

11. Publicity and Advertising Strategy

We have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to become the number one choice for both corporate clients and individual clients in the whole of Charleston – West Virginia and other cities in the United States of America where we intend opening our chains of tanning salons which is why we have made provisions for effective publicity and advertisement of our business.

Below are the platforms we intend to leverage on to promote and advertise Carissa & Jamborees Tanning Salon®, LLC;

• Place adverts on both print (newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our tanning services
• Install our Bill Boards on strategic locations all around Charleston – West Virginia
• Engage in road show from time to time in targeted neighborhoods
• Distribute our fliers and handbills in target areas
• Contact corporate organizations by calling them up and informing them of Carissa & Jamborees Tanning Salon®, LLC and the services we offer
• List our tanning salon business in local directories / yellow pages
• Advertise our tanning salon in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our company logo et al.

12. Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than what our competitors are charging their clients in Charleston – West Virginia and throughout the United States.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us or when they introduce their friends and family members to our business. The prices of our services will be same as what is obtainable in the United States’ tanning salon services open market.

• Payment Options

The payment policy adopted by Carissa & Jamborees Tanning Salon®, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Carissa & Jamborees Tanning Salon®, LLC will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via Point of Sale Machine (POS)
• Payment via online bank transfer
• Payment via check
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our tanning services and products.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a tanning salon business; it might differ in other countries due to the value of their money.

However, this is what it would cost us to set up Carissa & Jamborees Tanning Salon®, LLC in the United of America;

• The Total Fee for Registering the Business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits – $1,500.
• Marketing promotion expenses (8,000 flyers at $0.04 per copy) for the total amount of – $10,000.
• The total cost for hiring Business Consultant – $5,000.
• The amount needed for the purchase of insurance policy covers (general liability, workers’ compensation and property casualty) coverage at a total premium – $30,800.
• The total cost for the purchase of accounting software, CRM software and Payroll Software – $3,000
• The total cost for leasing facility for the business – $150,000.
• The total cost for facility remodeling – $50,000
• Other start-up expenses including stationery – $1000
• Phone and utility deposits – $3,500
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
• The cost for purchase of tanning equipment, tools and other start-up inventory (tanning supplies) – $25,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, snooker board, tables and chairs et al) – $4,000.
• The cost of Launching a Website – $600
• The cost for our grand opening party – $15,000
• Miscellaneous – $5,000

Going by the report from the market research and feasibility studies conducted, we will need about two hundred and fifty thousand ( 300,000 ) U.S. dollars to successfully set – up a medium scale but standard tanning salon business in the United States of America.

Generating Funding / Startup Capital for Carissa & Jamborees Tanning Salon®, LLC

No matter how fantastic your business idea might be, if you don’t have the required money to finance the business, the business might not become a reality. Finance is a very important factor when it comes to starting a business such as tanning salon. No doubt raising start – up capital for a business might not come cheap, but it is a task that an entrepreneur must go through.

Carissa & Jamborees Tanning Salon®, LLC is a family business that is solely owned and financed by Carissa & Jamborees Lennon and their immediate family members. They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

Since they are the sole financier of the business, they have decided to adopt the following means to generate start – up capital for the business;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $150,000 (Personal savings $100,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $200,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Carissa & Jamborees Tanning Salon®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our tanning services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Carissa & Jamborees Tanning Salon®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Securing a standard office facility for our tanning salon: Completed
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the start – up capital from the founders: Completed
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of Logo for the business: Completed
• Purchase of tanning tools and equipment and supplies: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, office equipment, software applications, electronic appliances and facility facelift: In progress
• Creating Official Website for the business: In Progress
• Creating Awareness for the business: In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with vendors and key players in various industries: In Progress

Tanning Salon Business Plan Template & Guidebook

Starting a tanning salon can be a lucrative and rewarding business venture. However, it's important to have a solid business plan in place to ensure the success of your salon. Our Tanning Salon Business Plan Template & Guidebook is designed to help you easily create a comprehensive business plan for your tanning salon. This guidebook provides step-by-step instructions on how to create each section of your business plan, as well as helpful tips and examples to ensure that your plan is thorough and effective. With our template and guidebook, you can confidently put together a solid business plan to help you achieve your tanning salon business goals.

Get worry-free services and support to launch your business starting at $0 plus state fees.

• How to Start a Profitable Tanning Salon Business [11 Steps]
• 25 Catchy Tanning Salon Business Names:
• List of the Best Marketing Ideas For Your Tanning Salon Business:

How to Write a Tanning Salon Business Plan in 7 Steps:

1. describe the purpose of your tanning salon business..

The first step to writing your business plan is to describe the purpose of your tanning salon business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a tanning salon business:

At our tanning salon, our mission is to provide our clients with a luxurious and relaxing experience while achieving their desired level of tan. We strive to offer the latest and most advanced tanning technology, as well as a wide range of premium skincare products and services. Our team is committed to providing exceptional customer service, ensuring that each visit to our salon is enjoyable and satisfying. Through our commitment to quality and customer satisfaction, we aim to be the premier destination for tanning services in our community.

2. Products & Services Offered by Your Tanning Salon Business.

The next step is to outline your products and services for your tanning salon business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your tanning salon business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your tanning salon business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your tanning salon business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

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4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a tanning salon business?

To run a Tanning Salon business, the following equipment, supplies, and permits are needed:

• Tanning beds or booths
• Spray tanning equipment
• Lotion and skin care products
• Disposable bed liners and towels
• Disinfectant and cleaning supplies
• Music and ambiance
• A business license and any necessary permits for operating a salon and providing tanning services.

5. Management & Organization of Your Tanning Salon Business.

The second part of your tanning salon business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your tanning salon business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Tanning Salon Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a tanning salon business varies based on many different variables, but below are a few different types of startup costs for a tanning salon business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your tanning salon business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your tanning salon business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your tanning salon business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Tanning Salon Business Plans:

Why do you need a business plan for a tanning salon business.

A business plan is a document that outlines the goals and objectives of a business, as well as the strategies and tactics that will be used to achieve those goals. It is important to have a business plan for your tanning salon business because it helps to focus the efforts of the company, communicate the business's goals and objectives to potential investors, and provide a roadmap for the business to follow. Additionally, a business plan can be used to help secure funding from investors or lenders, who will want to see that the business has a solid plan in place before they provide funding.

How to write a business plan for your tanning salon business?)

To build a business plan for your tanning salon business, start by researching your industry, competitors, and target market. Use this information to define your business's goals and objectives, as well as the strategies and tactics that you will use to achieve those goals. Next, create a financial plan that outlines your projected income, expenses, and profit. This should include a projected income statement, cash flow statement, and balance sheet. Once you have all of this information, you can use it to create a comprehensive business plan that outlines the goals and objectives of your business, as well as the strategies and tactics that you will use to achieve those goals. A well-written tanning salon business plan contains the following sections: Purpose, Products & Services, Marketing Plan (including Marketing Strategy), Operations/Management Plan (including Operations/Management Strategy), Financial Plan (including Financial Forecasts), and Appendixes.

Can you write a tanning salon business plan yourself?

Yes, you can write a tanning salon business plan yourself. Writing a business plan is a valuable exercise that can help you clarify your business idea, identify potential challenges and opportunities, and develop a roadmap for success. While there are many resources and templates available to help you write a business plan, the process of creating one is ultimately up to you.

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Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

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Tanning Salon Business Plan Template

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1. Don't worry about finding an exact match

We have over 550 sample business plan templates . So, make sure the plan is a close match, but don't get hung up on the details.

Your business is unique and will differ from any example or template you come across. So, use this example as a starting point and customize it to your needs.

2. Remember it's just an example

Our sample business plans are examples of what one business owner did. That doesn't make them perfect or require you to cram your business idea to fit the plan structure.

Use the information, financials, and formatting for inspiration. It will speed up and guide the plan writing process.

3. Know why you're writing a business plan

To create a plan that fits your needs , you need to know what you intend to do with it.

Are you planning to use your plan to apply for a loan or pitch to investors? Then it's worth following the format from your chosen sample plan to ensure you cover all necessary information.

But, if you don't plan to share your plan with anyone outside of your business—you likely don't need everything.

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Tanning Salon Business Plan

Given the current high demand, recurring revenue, and low overhead costs for tanning, it is more likely to succeed as a startup. So, if you are planning to start your tanning salon, then you want an actionable plan in place.

Need help writing a business plan for your tanning salon business? You’re at the right place. Our tanning salon business plan template will help you get started.

Free Business Plan Template

Download our Free Tanning Salon Business Plan Template now and pave the way to success. Let’s turn your vision into an actionable strategy!

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How to Write a Tanning Salon Business Plan?

Writing a tanning salon business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

• Introduce your business: Start your executive summary by briefly introducing your business to your readers.
• This section may include the name of your tanning salon business, its location, when it was founded, etc.
• Market opportunity: Summarize your market research, including market size, growth potential, and marketing trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.
• Services: Highlight the tanning salon services you offer your clients. The USPs and differentiators you offer are always a plus.
• For instance, you may include tanning beds, spray tans, skincare routines, etc in this section.
• Marketing & sales strategies: Outline your sales and marketing strategies—what marketing platforms you use, how you plan on acquiring customers, etc.
• Financial highlights: Briefly summarize your financial projections for the initial years of business operations. Include capital or investment requirements, associated startup costs, projected revenues, and profit forecasts.
• Call to action: Summarize your executive summary section with a clear CTA, for example, inviting angel investors to discuss the potential business investment.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

• Business description: Describe your business in this section by providing all the basic information:
• Traditional tanning salons
• Sunless tanning salons
• Fitness tanning salons
• Specialty tanning salons
• Mobile tanning salons
• Tanning salons with other salon services
• Describe the legal structure of your tanning salon company, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.
• Owners: List the names of your tanning salon company’s founders or owners. Describe what shares they own and their responsibilities for efficiently managing the business.
• Mission statement: Summarize your business’ objective, core principles, and values in your mission statement. This statement needs to be memorable, clear, and brief.
• Business history: If you’re an established tanning salon service provider, briefly describe your business history, like—when it was founded, how it evolved over time, etc.
• Additionally, If you have received any awards or recognition for excellent work, describe them.
• Future goal: It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals; they can be specific targets for revenue, market share, or expanding your services.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

• Target market: Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers. Your target market can include youth, makeup enthusiasts, etc.
• Market size and growth potential: Describe your market size and growth potential and whether you will target a niche or a much broader market.
• Competitive analysis: Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your tanning salon services from them. Point out how you have a competitive edge in the market.
• Market trends: Analyse emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.
• Regulatory environment: List regulations and licensing requirements that may affect your tanning salon, such as age restrictions, licensing & permits, zoning regulations, etc.

Here are a few tips for writing the market analysis section of your tanning salon business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

• Indoor tanning beds,
• Spray tans,
• Tanning lotions,
• Other salon services
• Describe each service: Give a thorough explanation of the nature and operation of each service or product. For instance, if you provide spray tans, detail the tools utilized, the varieties of treatments available, and any customer customization possibilities.
• Additional services: Think of providing supplemental services like skincare regimens, body wraps, and other cosmetic procedures in addition to tanning. Explain these services and how they enhance your tanning options.

In short, this section of your tanning salon plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

• Unique selling proposition (USP): Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.
• For example, advanced care, affordable pricing, flexible schedule, and well-trained staff can be your USP.
• Pricing strategy: Describe your pricing strategy—how you plan to price your services and stay competitive in the local market. You can mention any discounts you plan on offering to attract new customers to your service.
• Marketing strategies: Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—social media marketing, Google ads, brochures, email marketing, content marketing, and print marketing.
• Sales strategies: Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include partnering with other local businesses, offering referral programs, etc.
• Customer retention: Describe your customer retention strategies and how you plan to execute them. For instance, introducing loyalty programs, discounts on annual membership, personalized service, etc.

Overall, this section of your tanning salon business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your tanning salon business. Be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

• Staffing & training: Mention your business’s staffing requirements, including the number of employees or beauticians needed. Include their qualifications, the training required, and the duties they will perform.
• Operational process: Outline the processes and procedures you will use to run your tanning salon business. Your operational processes may include sending quotations, training employees, operational hours, etc.
• Inventory & supply management: Describe how you will track inventory levels, place product reorders, and manage vendor relationships for your supply of tanning goods and supplies. Additionally, any plans for waste reduction and recycling should be described in this section.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your tanning salon business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

• Founder/CEO: Mention the founders and CEO of your tanning salon company, and describe their roles and responsibilities in successfully running the business.
• Key managers: Introduce your management and key members of your team, and explain their roles and responsibilities.
• It should include, key executives, senior management, and other department managers including their education, professional background, and any relevant experience in the industry.
• Organizational structure: Explain the organizational structure of your management team. Include the reporting line and decision-making hierarchy.
• Compensation plan: Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.
• Advisors/consultants: Mentioning advisors or consultants in your business plans adds credibility to your business idea.
• So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your tanning salon services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

• Profit & loss statement: Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement. Make sure to include your business’s expected net profit or loss.
• Cash flow statement: The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.
• Balance sheet: Create a projected balance sheet documenting your tanning salon business’s assets, liabilities, and equity.
• Break-even point: Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your tanning salon business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample tanning salon business plan will provide an idea for writing a successful tanning salon plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our tanning salon business plan pdf .

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Frequently asked questions, why do you need a tanning salon business plan.

A business plan is an essential tool for anyone looking to start or run a successful tanning salon business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your tanning salon company.

How to get funding for your tanning salon business?

There are several ways to get funding for your tanning salon business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your tanning salon business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your tanning salon business plan and outline your vision as you have in your mind.

What is the easiest way to write your tanning salon business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any tanning salon business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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How to Create a Tanning Salon Business Plan in 8 Steps

• Loukas Gregory
• August 22, 2022

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Whether you’re opening a tanning salon or buying one, you’ll need a well-researched business plan in place. This requires a thorough understanding of your target market, finances, competitors and more.

Your tanning salon business plan should include everything from your marketing strategy to what salon management tool you’re going to use. Remember, if you’re looking for funding, potential investors will want to know every last detail about your company.

If this sounds daunting, don’t worry. In this guide, we’ll walk you through creating the perfect sunbed shop business plan in 8 simple steps.

1. Write a Company Overview

If you’re wondering how to start a salon business plan, the first step is to write an overview of your company. Begin with your tanning salon’s name, location and a description of what you do (i.e. your mission statement ).

Next, highlight your unique selling point (USP) as a tanning salon. Business plan example: are you the only 100% vegan salon in town? Do you offer fully bespoke tanning courses, tailored to each client’s skin type?

Explain the legal structure of your business, and who runs and manages your company. Provide some background information about you (the owner), and discuss your employees and their responsibilities. Finally, finish with your main objectives – e.g. where you see your business in a year’s time.

2. Conduct a Market Analysis

All good tanning salon business plans include a thorough market analysis. This is split into three key sections:

• Market size analysis. Analyse the demography of your local population – their age, income, etc. How much money do people in your area spend on beauty treatments, and how many are likely to visit your salon?
• Competitor analysis . Are there any other tanning salons in your area? How do they operate, and how successful are they? Explain how you plan to differentiate your salon from your competition
• SWOT Use the above knowledge to identify your business’s main strengths, weaknesses, opportunities and threats

It’s important to paint a realistic picture of any challenges your tanning salon might face, and how you’ll overcome them.

3. Create Your Ideal Customer Profile

Your ideal customer profile (ICP) is a detailed description of someone who’s likely to visit your tanning salon. Include things like their age, gender, location, income and values. Here is an ICP example of a business plan for a salon:

“Sun Glow’s ideal customer is a woman aged 18-39, living in Manchester. She is a young professional with no children and a minimum income of £30,000. She is active on social media and is health- and beauty-conscious, taking pride in her appearance. She tans regularly to improve her self-confidence, especially before holidays and social events.”

Identifying your typical client’s characteristics will help with customer segmentation later on. This means dividing your target market into groups to create targeted marketing campaigns.

4. List Your Products and Services

Next on your sunbed shop business plan, list all of the products and services you plan to sell. For most tanning salons, the main source of income will be UV sunbed sessions and longer tanning courses. You should provide the make and model of each of your sunbeds and the lamps they’re fitted with.

If you sell retail products (e.g. moisturising lotions), describe each item and where you source them from. You should also discuss any potential products or treatments that you plan to introduce in the future.

5. Outline Your Sales and Marketing Strategy

Your sales and marketing strategy explains how much your products and services will cost, and how you will promote your tanning salon. Include:

• Your opening date
• The price of your sunbed sessions, tanning courses and retail products, and profit margins for each
• Details of advertising strategies you will implement (e.g. digital marketing, leaflet campaigns, social media promotions) and the projected return on investment (ROI)
• How you will encourage customer loyalty – e.g. by offering discounts to returning customers, or by implementing a tanning salon referral program

Finish with a sales forecast for the first 12 months, broken down into sources of revenue.

6. Describe Your Business Operations

The next step in creating a business plan for a tanning salon is to describe your operations and logistics. For example:

• What are your tanning salon’s opening hours?
• How many sunbeds or tanning booths does your salon have? Do you own or rent them? How often will they be cleaned and serviced?
• What other equipment will you need to hire or purchase?
• How can customers make a booking?
• How will you store your client records and manage your bookings? Will you have tanning salon management software (e.g. ActiveSalon) in place?
• Who are your suppliers (if selling products)?
• How much inventory will you keep on the premises, and will you have a stock control system in place?
• How many employees will you have and how will you train them?

Don’t forget to explain how you will ensure your salon complies with legal policies and tanning industry guidelines .

7. Produce a Financial Plan

Any business plan for opening a tanning salon should always include a financial plan. This is an overview of your tanning salon’s expected revenues and expenses. It should include:

• Your start-up costs – e.g. purchasing equipment, buying stock and marketing your salon
• A projected income statement (profit margins and revenue over the next 3-5 years)
• A balance sheet containing details of your business’s assets and liabilities
• A monthly cash flow forecast
• Details of any ongoing costs and expenditures – e.g. rent, electricity, phone bills, staff salaries
• A break-even analysis (how many sunbed sessions you have to sell to cover your start-up costs, and when you expect this to happen)

If you’re starting a new business, it’s important to explain how you calculated these figures. For example, have you consulted other tanning salon owners or industry experts?

8. Write an Executive Summary

Finally, write your executive summary. This is a concise overview of your entire tanning salon business plan (no more than one page long).

Your executive summary should briefly review your business concept, goals, target market, marketing strategy, products and services. It should also include a basic forecast of your finances over the first year.

Place your executive summary at the beginning of your sunbed shop business plan. That way, potential investors or lenders can get a general idea of your company before delving deeper.

Opening a Tanning Salon? Try ActiveSalon Free for 3 Months

If you’re starting a tanning salon, try ActiveSalon: the UK’s leading salon management system designed specifically for sunbed shops. Our secure, cloud-based software provides every tool you need to help your business succeed.

ActiveSalon is packed full of useful features , including a comprehensive client database, quick POS system and much more. Control your sunbeds remotely through T-max manager or view your daily sales reports with the touch of a button. Accessible from any device, ActiveSalon is fully multi-site compatible, with real time data syncing across locations.

Experience everything ActiveSalon has to offer with a free 3-month trial . Fill in our enquiry form, call us on 0161 507 1598 or email [email protected] to get started.

Loukas has been a part of the tanning industry since 2013; what he doesn’t know isn’t worth knowing! As a Director of SolarTrack Systems, his responsibilities don’t just include ActiveSalon, but a variety of different tools and packages.

Contact ActiveSalon today!

Ready to take your tanning salon to the next level? Call us at 0161 507 1598 , contact us , or try our free trial by clicking the button below…

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Tanning Salon Business Plan

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It is a 30+ slides presentation in Powerpoint format that can be used to raise funds from investors or a bank for your business.

We built this template with everything you need in a business plan so you save time preparing your own.

Download the template and customise it as you please by adding your own business information (name of your business, location, etc.).

The template has 30+ slides that include all you need to raise funds from investors or to obtain a loan from a bank:

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This business plan template also include a financial plan yet please note this is an example. To edit the financial plan (for example to customize your revenue projections), purchase the corresponding financial model template available on this same product page.

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That being said, if you are unhappy with your purchase, we will always do our best to make it work for you, either by: offering another template for free, helping you to use and/or customize your plan so that it works for you. 

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Home » Beauty Care » Tanning Salon

A Sample Tanning Salon Business Plan Template

A tanning salon is a business that offers services for artificial tanning and skin beautification. Tanning salons usually specialize in one type of tanning; either UV-bed light tanning or booth spray tan application. Please note that some tanning salons also run complementary services such as health spas, fitness centers, mobile tanning locations, beauty parlors, hair salons et al.

Statistics have it that the Tanning Salons Industry in the United States of America is worth over $3.5 billion, with an estimated growth rate of 4.9 percent between 2022 and 2027. There are about 30,000 registered and licensed tattoo studios in the United States and they are responsible for employing about 150,000 people.

Steps on How to Write a Tanning salon business Plan

Executive summary.

Mariah Martins™ Tanning Salon, Inc. is a licensed tanning salon that will be based in Las Vegas, Nevada and the organization will be committed to serving those who need professional tanning services. We are going to be health-conscious and customer-centric with a service culture that will be deeply rooted in the fabric of our organizational structure.

Mariah Martins is the founder and CEO of Mariah Martins™ Tanning Salon, Inc.

Company Profile

A. our products and services.

Mariah Martins™ Tanning Salon, Inc. will provide a wide range of services such as;

• UV tanning services
• Spray-on tanning services
• Airbrush tanning services
• Body contour tanning services
• Sunless tanning services
• Running complimentary services such as health spas, fitness centers, mobile tanning locations, beauty parlors and hair salons et al
• Merchandise sales of tanning-related products

b. Nature of the Business

Our tanning salon will operate the B2C – Business to consumer business model. We will offer our services directly to the end-user without any middleman arrangement.

c. The Industry

Mariah Martins™ Tanning Salon, Inc. will operate in the Tanning Salons industry.

d. Mission Statement

Our mission is to provide safe and healthy tanning services in a secured and relaxed facility and atmosphere.

e. Vision Statement

Our vision is to become the pacesetter in every city where we are located.

f. Our Tagline (Slogan)

Mariah Martins™ Tanning Salon, Inc. – Meeting Your Tanning Needs!

g. Legal Structure of the Business (LLC, C Corp, S Corp, LLP)

Mariah Martins™ Tanning Salon, Inc. will be formed as a Limited Liability Company, LLC. The reason why we are forming an LLC is to protect our assets by limiting the liability to the resources of the business itself. The LLC will protect our CEO’s assets from claims against the business, including lawsuits.

h. Our Organizational Structure

• Chief Operating Officer (Owner)
• Salon Manager
• Tanning Specialists
• Cashier and Customer Service Officer (Receptionist)

i. Ownership / Shareholder Structure and Board Members

• Mariah Martins (Owner and Chairman / Chief Executive Officer) 51 Percent Shares
• Austin Martins (Board Member) 19 Percent Shares
• Sydney Lance (Board Member) 10 Percent Shares
• Moses Simone (Board Member) 10 Percent Shares
• Cynthia Jeremiah (Board Member and Sectary) 10 Percent Shares.

SWOT Analysis

A. strength.

• Ideal Location for tanning salon
• Highly experienced and qualified employees and management
• Access to supplies
• Highly secured and clean facility

b. Weakness

• Inability to initially manage the organization without falling back on savings
• Financial Limitations
• Operating from a leased facility (restriction to fully modify the facility to suit our style and taste)
• Inability to retain our highly experienced and qualified employees longer than we want

c. Opportunities

• Growing acceptance of tanning services
• Build upon existing clientele
• Online market, new services, new technology, and of course the opening of new markets.

i. How Big is the Industry?

The Tanning salon industry is a big and growing industry. The industry reached a market size of 3.5 billion U.S. dollars in 2023.

ii. Is the Industry Growing or Declining?

The tanning salon industry is growing. The market size of the Tanning salon industry in the US has grown 0.6% per year on average between 2017 and 2022.

Please note that the market size of the Tanning Salons industry in the US increased faster than the Other Services (except Public Administration) sector overall.

iii. What are the Future Trends in the Industry

The tanning salon industry is changing, and players in the industry are improvising. No doubt, technology, and customized software will change the landscape of the industry going forward.

iv. Are There Existing Niches in the Industry? If YES, List them

Yes, there are existing niches when it comes to tanning salons. Here are some of them;

• Spray Tanning Booths
• Tanning Salon
• Mobile tanning salon.

v. Can You Sell a Franchise of your Business in the Future?

Mariah Martins™ Tanning Salon, Inc. has plans to sell franchises in the nearest future and we will target major cities with a growing working class and upwardly mobile people who want to look beautiful and classy.

• The spread of coronavirus and similar pandemics
• Loans diminish profitability until they are paid off
• The first year will be financially tight while we gain customers and pay off loans
• Management of employees requires time, money, and efforts
• The FDA and the medical and health department could change their regulatory status and decide to enforce strict regulations that can strangulate new businesses
• The arrival of competitors within our market space.

i. Who are the Major Competitors?

• Beach Bum Tanning & Airbrush Salon
• Energy Spa Salon & Tanning
• Sun Rayz Tanning Center
• 4 Seasons Salon
• Bronze Republic Tanning Salon: Hillsborough
• Future Tan’s Tanning Spa
• Amoy Salon and Spa
• Gotham Glow Airbrush Tanning
• NY Sun Club Tanning & Airbrush
• South Beach Tanning Company
• Body Color Tanning Salon
• Club Tan Salon
• Hollywood Tans
• Cayman Tanning Salon
• Coconutz Tanning Salon
• Toasted Tanning Salon
• Glow Tanning Salon
• Sol Us Tanning Riverside
• Tanfastic Tanning & Hair Salon
• Sun Tan City

ii. Is There a Franchise for Tanning Salon Business?

Yes, there are franchise opportunities for the tanning salon business. Here are some of them;

• Hollywood Tans (Investment: $269,500)
• Planet Beach (Initial investment: $104,300 – $248,900)
• Tan Republic (Initial investment: $96,000 – $388,500)
• Palm Beach Tan (Initial investment: $441,196 – $769,350)
• South Beach Tanning Co. (Initial investment: $163,840 – $596,000)
• Executive Tans (Initial investment: $258,000 – $448,000)
• Rapid Wax (Initial investment: $78,750 – $190,150)
• iTan (Initial investment: $326,000 – $650,000)
• Desert Sun (Initial investment: $198,500 – $427,500)
• The Palms Tanning Resort (Initial investment: $489,750 – $517,000)
• The Tan Company (Initial investment: $393,354 – $739,928)
• Boca Tanning Club (Initial investment: $136,500 – $518,000)
• Beach Bums (Initial investment: $150,000)
• Tropi Tan (Initial investment: $191,500 – $380,000)
• Image Sun (Initial investment: $195,000 – $867,000)
• LA Sunset Tan (Initial investment: $247,900 – $652,500)
• Aruba (Initial investment: $150,000)
• Mirage (Initial investment: $126,000 – $286,000)
• Sol’exotica (Initial investment: $70,000 – $150,000).

iii. Are There Policies, Regulations, or Zoning Laws Affecting Tanning Salons in the United States?

Yes, there are county and state regulations for tanning salons and it is essential to state that each state has its requirements as there are different laws and costs per state, it’s essential to do your own research into local regulations and zoning policies.

California, Delaware, District of Columbia, Hawaii, Illinois, Kansas, Louisiana, Maine, Maryland, Massachusetts, Minnesota, Nevada, New Hampshire, New York, North Carolina, Oklahoma, Oregon, Rhode Island, Texas, Vermont, Virginia, Washington, West Virginia, banned the use of tanning beds for all minors under 18.

Oregon and Washington do allow some minors to use tanning devices with a medical exception. At least 44 states and the District of Columbia regulate the use of tanning facilities by minors. Please note that no tanning salon shall be permitted within a five-hundred-foot radius of any existing residence, recreation, park, civic facility, or religious establishment.

FDA regulates products that emit radiation, including sunlamp products and products that use sunlamp products, such as tanning beds and tanning booths. FDA also regulates medical devices and classifies them into one of three classes: class I, class II, and class III.

Marketing Plan

A. who is your target audience.

i. Age Range

Our target market comprises adults above 18 years old who have the finance to do business with us.

ii. Level of Educational

We don’t have any restrictions on the level of education of those we will welcome in our tanning salon.

iii. Income Level

We don’t have any cap on the income level of those we are looking to welcome to our tanning salon.

iv. Ethnicity

There is no restriction when it comes to the ethnicity of the people we are looking forward to welcoming to our tanning salon.

v. Language

There is no restriction when it comes to the language spoken by the people we are looking forward to welcoming to our tanning salon.

vi. Geographical Location

Anybody from any geographical location will be welcome in our tanning salon.

vii. Lifestyle

Mariah Martins™ Tanning Salon, Inc. will not restrict any person from accessing our facility and services based on their lifestyle, culture, or race.

b. Advertising and Promotion Strategies

• Host Themed Events That Catch the Attention of Potential Clients.
• Tap Into Text Marketing.
• Use FOMO to Run Photo Promotions.
• Share Your Events in Local Groups and Pages.
• Turn Your Social Media Channels into a Resource
• Develop Your Business Directory Profiles
• Build Relationships with other healthcare service providers and related organizations in our Area

i. Traditional Marketing Strategies

• Marketing through Direct Mail.
• Print Media Marketing – Newspapers & Magazines.
• Broadcast Marketing -Television & Radio Channels.
• OOH, Marketing – Public Transits like Buses and Trains, Billboards, Street shows, and Cabs.
• Leverage direct sales, direct mail (postcards, brochures, letters, fliers), print advertising (coupon books, billboards), and referral (also known as word-of-mouth marketing).

ii. Digital Marketing Strategies

• Social Media Marketing Platforms.
• Influencer Marketing.
• Email Marketing.
• Content Marketing.
• Search Engine Optimization (SEO) Marketing.
• Affiliate Marketing
• Mobile Marketing.

iii. Social Media Marketing Plan

• Start using chatbots.
• Create a personalized experience for our clients.
• Create an efficient content marketing strategy.
• Create a community for our freelance marketers and influencers.
• Gear up our profiles with a diverse content strategy.
• Use brand advocates.
• Create profiles on the relevant social media channels.
• Run cross-channel campaigns.

c. Pricing Strategy

When working out our pricing strategy, Mariah Martins™ Tanning Salon, Inc. will make sure it covers time, service delivery, supplies, premium, economy or value, and full tanning salon package for each of our clients. All our pricing strategies will reflect;

• Cost-Based Pricing
• Value-Based Pricing
• Competition-Based Pricing.

Sales and Distribution Plan

A. sales channels.

Our channel sales strategy will involve using partners and third parties—such as referral partners, affiliate partners, hospitals, freelance marketers, and social media influencers to help refer clients to us.

Mariah Martins™ Tanning Salon, Inc. will also leverage the 4 Ps of marketing which are place, price, product, and promotion. By carefully integrating all these marketing strategies into a marketing mix, we can have a visible, in-demand service that is competitively priced and promoted to our clients.

b. Inventory Strategy

The fact that we will need tanning salon supplies (gloves, extraction fans, shower caps, disposable clothing, nose plugs, baby wipes et al) per time means that Mariah Martins™ Tanning Salon, Inc. will operate an inventory strategy that is based on a day-to-day methodology for ordering, maintaining and processing items in our warehouse.

We will develop our strategy with the same thoroughness and attention to detail as we would if we were creating an overall strategy for the business.

c. Payment Options for Customers

Here are the payment options that Mariah Martins™ Tanning Salon, Inc. will make available to her donors and contributors;

• Payment with cash
• Payment via credit cards
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer

d. Return Policy, Incentives, and Guarantees

At Mariah Martins™ Tanning Salon, Inc., we offer services, and the nature of services we offer does not accommodate return policy but we will make sure we give out incentives from time to time to our customers.

e. Customer Support Strategy

Our customer support strategy will involve seeking customer feedback. This will help us provide excellent customer service to all our clients. We will work with effective CRM software to be able to achieve our goal. Regularly, we will work towards strengthening our Customer Service Team and also Leverage Multi-Channel Servicing as part of our customer support strategy.

Operational Plan

We plan to expand our revenue by 45 percent in the second year and the plan will include a marketing, sales, and operations component. The operations component of the plan would include attracting partnerships and referrals that will enable the firm to boost our service offerings and support revenue growth.

a. What Happens During a Typical Day at a Tanning Salon?

• The business is open for the day’s work
• The beds and equipment are cleaned, adjusted, and set for the day’s job
• Customers are attended to
• Scheduled maintenance and servicing of equipment are carried out
• Marketing/website upkeep
• Administrative duties are carried out
• The business is closed for the day.

b. Production Process

There is no production process when it comes to a tanning salon business.

c. Service Procedure 

• Open facility and check tanning rooms, devices, eyewear, and restrooms for cleanliness. Mix sanitizer solutions and test concentration.
• Prepare for day’s operation: check appointments, gather client records and necessary paperwork, and conduct administrative duties.
• When clients arrive, have them sign in. Check their records, and explain the facility’s operations and their tanning session to them, after which you direct them to the tanning room. Once the client is ready, set the timer to the appropriate time.
• If the client is new, discuss the facility, explain services, packages, etc. Explain how an indoor tanning device works. Give them a tour of the facility. Show the client a tanning room. Show how the door locks. Explain how to operate the radio, how to turn the bed on when ready, how to shut the canopy, and show them where the emergency cut-off switch is.
• Have the client read and complete the client card. Make sure they have read the warning statement. Review the card for completeness. Make sure the client has signed and dated the card, recorded their birthday, stated that they are over 18 years old, or recorded parental consent signature if under 18 years old.
• Explain to the client the importance of protective eyewear. Make sure the client has and uses approved protective eyewear and signs the eyewear statement. Advise them to remove contact lenses and to apply 15 SPF lip protection.
• Check the user’s skin type and recommend proper exposure time and a schedule that will provide the best results.
• Set the timer to the proper time, not to exceed the maximum time.
• Record the date, length of exposure, and the name and initials of the employee who assisted on the client record.
• Send the client into a clean and properly sanitized bed to tan.
• Schedule the client’s next appointment.
• Clean and sanitize tanning devices, eyewear, and rooms after the client’s use.
• Measure sanitizing solution concentration twice daily.
• Check supplies daily i.e., eyewear, lotions, cleaners, and other products.
• At the end of the day, check client records and documents, count down, and clean the facility.

d. The Supply Chain

Mariah Martins™ Tanning Salon, Inc. will establish a business relationship with wholesale supplies of tanning salon supplies.

e. Sources of Income

Mariah Martins™ Tanning Salon, Inc. will make money from;

• Providing UV tanning services
• Providing spray-on tanning services
• Providing airbrush tanning services
• Providing body contour tanning services
• Providing sunless tanning services
• Merchandise sales of tanning-related products.

Financial Plan

A. amount needed to start our tanning salon.

Mariah Martins™ Tanning Salon, Inc. would need an estimate of $385,500 to successfully set up our tanning salon in the United States of America. Please note that this amount includes the salaries of our staff for the first month of operation.

b. What are the Cost Involved?

• Business Registration Fees – $750.
• Legal expenses for obtaining licenses and permits – $7,300.
• Marketing, Branding and Promotions – $5,000.
• Business Consultant Fee – $2,500.
• Insurance – $5,400.
• Rent/Lease – $70,000.
• Other start-up expenses include commercial satellite TV subscriptions, stationery ($500), and phone and utility deposits ($2,800).
• Operational Cost (salaries of employees, payments of bills et al) – $40,000
• Start-up inventory – $15,000
• Store Equipment (cash register, security, ventilation, signage) – $4,750
• Furnishing and Equipping – $120,000
• Website: $600
• Opening party: $3,000
• Miscellaneous: $2,000

c. Do You Need to Build a Facility? If YES, How Much Will It Cost?

Mariah Martins™ Tanning Salon, Inc. will not build a new facility for our tanning salon; we intend to start with a long-term lease and after 5 years, we will start the process of acquiring our own facility.

d. What are the Ongoing Expenses for Running a Tanning Salon Business?

• Cost of stocking up supplies (gloves, extraction fans, shower caps, disposable clothing, nose plugs, and wipes et al)
• Utility bills (gas, internet, phone bills, signage and sewage et al)
• Maintenance and repair of equipment
• Salaries of employees

e. What is the Average Salary of your Staff?

• Chief Operating Officer (Owner) – $45,000 Per Year
• Salon Manager – $35,000 Per Year
• Tanning Specialists – $30,000 Per Year
• Cashier and Customer Service Officer (Receptionist) – $26,100 Per Year

f. How Do You Get Funding to Start a Tanning Salon Business?

• Raising money from personal savings and sale of personal stocks and properties
• Applying for a loan from your bank/banks
• Source for soft loans from our family members and friends.

Financial Projection

A. how much should you charge for your service.

At Mariah Martins™ Tanning Salon, Inc. our service charge will range anywhere from $20 to $150 depending on the nature of the service rendered.

• Spray tanning: $20 to $35
• Airbrush tanning: $30 to $90
• Mobile tanning: $60 to $150

b. Sales Forecast?

• First Fiscal Year (FY1): $250,000
• Second Fiscal Year (FY2): $350,000
• Third Fiscal Year (FY3): $500,000n

c. Estimated Profit You Will Make a Year?

• First Fiscal Year (FY1): (30% of revenue generated)
• Second Fiscal Year (FY2): (35% of revenue generated)
• Third Fiscal Year (FY3): (45% of revenue generated)

d. Profit Margin of a Tanning salon 

The ideal profit margin we hope to make at Mariah Martins™ Tanning Salon, Inc. will be between 35 and 50 percent on service charges.

Growth Plan

A. how do you intend to grow and expand .

Mariah Martins™ Tanning Salon, Inc. will grow our tanning salon by first opening other facilities in key cities in the United States of America within the first five years of establishing the organization and then will start selling franchises from the sixth year.

b. Where do you intend to expand to and why?

Mariah Martins™ Tanning Salon, Inc. plans to expand to Sumter, South Carolina, Tinton Falls, New Jersey, Santa Fe, California, Stillwater, Oklahoma, Longboat Key, Florida, Wintergreen, Virginia, Charleston, West Virginia, Palm Beach Gardens, Florida and Portland, Oregon.

The reason we intend to expand to these locations is the fact that, for example, Portland boasts of having the highest number per capita in the U.S. — one for every 11,286 residents, and they are known to patronize tanning salon services.

The founder of Mariah Martins™ Tanning Salon, Inc. intends to build a family business hence our exit plan will be family succession. For that reason, the founder Mariah Martins is already grooming her daughter Adele Martins to take over from her. Adele Martins is at the moment being groomed to go through the company’s employment process without any bias.

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Tanning Salon

Back to All Business Ideas

How to Open a Tanning Salon: Cost, Location and Legal Aspects

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on May 18, 2022

Investment range

$52,550 - $93,100

Revenue potential

$192,000 - $480,000 p.a.

Time to build

0 – 3 months

Profit potential

$57,000 - $144,000 p.a.

Industry trend

When opening your tanning salon, keep these essential aspects in mind:

• Choose a location — Select a high-traffic location with good visibility, such as near shopping centers, gyms, or beauty salons. Ensure the location has adequate parking and is easily accessible.
• Tanning equipment — Invest in high-quality tanning beds , spray tanning machines and airbrush systems.
• Tanning products — Choose reputable tanning products that cater to different skin types and preferences. Offer a range of lotions, bronzers, and aftercare products.
• Supplies — Stock up on essential supplies such as disposable undergarments, towels, cleaning supplies, and protective eyewear.
• Health permits — Secure necessary health permits and ensure compliance with local health department regulations regarding sanitation and safety.
• Register your business — A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple. Form your business immediately using ZenBusiness LLC formation service or hire one of the best LLC services on the market.
• Legal business aspects — Register for taxes, open a business bank account, and get an EIN .
• Hire staff — Hire knowledgeable and skilled staff for various roles, including tanning technicians, receptionists, and marketing personnel.
• Website and online presence — Create a professional website showcasing your services, location, hours of operation, and contact information. Consider offering online booking options and maintain active social media profiles to engage with potential customers.
• Partnerships — Build relationships with local businesses, gyms, beauty salons, and event planners to generate referrals and collaborate on promotional activities.

Interactive Checklist at your fingertips—begin your tanning salon today!

You May Also Wonder:

How profitable is a tanning salon?

A tanning salon can be very profitable. You can make money from individual tanning appointments, memberships, and the sale of skin care products.

What qualifications and skills are necessary to start a tanning salon?

Qualifications and skills necessary to start a tanning salon may include knowledge of tanning equipment and techniques, business management skills, customer service experience, and understanding of safety regulations related to tanning.

Can I start a tanning salon on the side?

You could start a tanning salon on the side by having limited hours, but that would seriously impact your revenue potential. A tanning salon is best run as a full-time business.

How can I differentiate my tanning salon from competitors in terms of services or amenities?

Differentiate your tanning salon from competitors by offering additional services like spray tanning, skin care consultations, or beauty products, providing a clean and welcoming environment, offering flexible pricing options, and emphasizing exceptional customer service.

How popular is tanning salon?

The popularity of tanning salons can vary depending on location and cultural factors. It is important to conduct market research to assess the demand and potential customer base in your specific area.

Step 1: Decide if the Business Is Right for You

Pros and cons.

Starting a tanning salon has pros and cons to consider before deciding if it’s right for you.

• Hot Market – Tanning is all the rage, so demand is high
• Good Money – Multiple sources of revenue
• Expansion Opportunity – Build your business, then franchise it
• Crowded Market – Many established salons to compete with
• Investment Required – Tanning beds are expensive

Tanning salon industry trends

Industry size and growth.

• Industry size and past growth – The US tanning salon industry is worth $3.9 billion in 2022 after expanding 75% in the last decade.(( https://www.ibisworld.com/industry-statistics/market-size/tanning-salons-united-states/ ))
• Growth forecast – The US tanning salon industry is projected to grow 4.9% in 2022.
• Number of businesses – In 2022, 7,052 tanning salon businesses are operating in the US.(( https://www.ibisworld.com/industry-statistics/number-of-businesses/tanning-salons-united-states/ )) 
• Number of people employed – In 2022, the US tanning salon industry employs 61,770 people.(( https://www.ibisworld.com/industry-statistics/employment/tanning-salons-united-states/ ))

Trends and challenges

Trends in the tanning salon industry include:

• Thanks to celebrity clients, spray tanning is becoming the method of choice for many people due to the risks of skin cancer from UV tanning equipment.
• Personalized tanning treatments that include customizable colors based on skin tone are becoming more common. 

Challenges in the tanning salon industry include:

• Health risks and warnings from the Centers of Disease Control have drastically reduced demand for UV tanning.
• Inhaling certain components of spray tanning materials can also cause health issues, creating concern among consumers.

How much does it cost to start a tanning salon business?

Startup costs for a tanning salon range from $50,000 to $95,000. Costs include a space rental, space preparation with tanning booths, and tanning equipment. 

You’ll need a handful of items to successfully launch your tanning salon business, including: 

• Spray tanning machines
• Commercial tanning beds
• Inventory of lotions
• Protective eyewear
• Cleaning supplies

How much can you earn from a tanning salon business?

The average price for a tanning membership is about $40 a month. After rent, overhead, and labor, your profit margin should be about 30%. 

In your first year or two, you could sell 400 memberships, bringing in $192,000 in annual revenue. This would mean $57,000 in profit, assuming that 30% margin. As your brand gains recognition and you get referrals, memberships could rise to 1,000. With annual revenue of $480,000, you’d make a fantastic profit of $144,000.

What barriers to entry are there?

There are a few barriers to entry for a tanning salon. Your biggest challenges will be:

• The startup costs of your space and equipment
• Breaking into a market crowded with tanning salons

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Step 2: hone your idea.

Now that you know what’s involved in starting a tanning salon, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an opportunity

Research tanning salons in your area to examine their products and services, price points, and customer reviews. You’re looking for a market gap to fill. For instance, maybe the local market is missing a tanning salon that also has a nail salon or a tanning salon with extended hours.

You might consider targeting a niche market by specializing in a certain aspect of your industry, such as spray tanning or UV tanning.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine your products or services

You can offer both tanning beds and spray tanning for one-time use, or in membership form. You can also sell skincare products for added revenue. 

How much should you charge for tanning?

A single use of a tanning service is about $20. Memberships average about $40 per month. After the costs of rent, overhead, and labor you should aim for a profit margin of about 30%. 

Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your target market will be broad, although it may tend to be younger. You can market on sites like TikTok, Instagram, and Facebook.

Where? Choose your tanning salon location

The location of your tanning salon can play a significant role in its success. Look for a spot with high visibility, such as a busy commercial area or a location near a popular attraction. Consider the demographics of the area, including the age and income range of the population.

Take into account the layout and design of the space, ensuring that it is both visually appealing and functional.

By choosing the right location for your tanning salon, you can establish a thriving business that not only provides customers with a sun-kissed glow but also promotes relaxation and self-care. You can find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .

Step 3: Brainstorm a Tanning Salon Name

Here are some ideas for brainstorming your business name:

• Short, unique, and catchy names tend to stand out
• Names that are easy to say and spell tend to do better 
• Name should be relevant to your product or service offerings
• Ask around — family, friends, colleagues, social media — for suggestions
• Including keywords, such as “tanning” or “tanning salon”, boosts SEO
• Name should allow for expansion, for ex: “Emma’s Tanning Palace” over “Emma’s Maternity Tanning Salon”
• A location-based name can help establish a strong connection with your local community and help with the SEO but might hinder future expansion

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

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Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Tanning Salon Business Plan

Here are the key components of a business plan:

• Executive Summary: Summarize the vision and strategy of your tanning salon, highlighting its range of tanning services, target market, and approach to providing a safe and luxurious tanning experience.
• Business Overview: Describe the focus of your tanning salon, which includes offering various tanning options such as UV tanning beds, spray tans, and tanning lotions.
• Product and Services: Detail the range of services offered, including different levels of UV tanning, spray tanning, and skincare products.
• Market Analysis: Assess the demand for tanning services in your area, considering factors like local demographics and lifestyle trends.
• Competitive Analysis: Compare your salon to local competitors, focusing on how your services, equipment quality, or salon atmosphere will stand out.
• Sales and Marketing: Outline your strategy for attracting and retaining customers, such as membership packages, promotional offers, or social media marketing.
• Management Team: Highlight the experience and qualifications of your team, especially in areas like customer service, beauty industry, and salon management.
• Operations Plan: Describe the day-to-day operations of the salon, including equipment maintenance, customer appointments, and health and safety standards.
• Financial Plan: Provide an overview of financial aspects, including start-up costs, pricing strategy, and projected profitability.
• Appendix: Include supplementary documents like business licenses, equipment warranties, or detailed market research data to support your business plan.

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you’re planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to tanning salons. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your tanning salon will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

• Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
• General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
• Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
• C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
• S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have. 

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2024

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you’re completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

• Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
• SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
• Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
• Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
• Crowdfunding: Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
• Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding a tanning salon business. You might also try crowdfunding if you have an innovative concept. 

Step 8: Apply for Tanning Salon Business Licenses and Permits

Starting a tanning salon business requires obtaining a number of licenses and permits from local, state, and federal governments.

Your state may require that you have a tanning license. There are also requirements to post information about the dangers of UV rays from tanning beds. 

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your tanning salon business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

• General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
• Business Property: Provides coverage for your equipment and supplies.
• Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
• Worker’s compensation: Provides compensation to employees injured on the job.
• Property: Covers your physical space, whether it is a cart, storefront, or office.
• Commercial auto: Protection for your company-owned vehicle.
• Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
• Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks. 

You may want to use industry-specific software, such as SalonTouch , DaySmart , or TanTrack , to manage appointments, membership signups, customer database, and payments.

• Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
• If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.

Develop your website

Developing a website for your tanning salon is crucial in today’s digital landscape, acting as your online storefront. You have two primary options: utilizing a website builder for a more hands-on, cost-effective approach, or hiring a professional web developer for a custom-designed site.

The importance of a well-optimized website cannot be overstated; it should be user-friendly, mobile-responsive, and optimized for search engines to enhance visibility. Including clear, compelling call-to-actions (CTAs) is vital to guide visitors towards booking appointments or contacting your salon. High-quality images, engaging content, and easy navigation further ensure a positive user experience, making your website an effective tool for attracting and retaining clients.

Here are some powerful marketing strategies for your future business:

• Choose Relevant Directories : Begin by listing your salon on popular platforms like Google My Business, Yelp, Bing Places, and any local business directories specific to your area or industry.
• Optimize for Local SEO : Ensure your salon ranks in local searches and on maps. Use relevant keywords, keep your Google My Business listing updated, and actively seek customer reviews.
• Social Media Engagement : Utilize platforms like Instagram, Pinterest and Facebook to showcase services, share before-and-after photos, and engage with your audience. Regular posts and stories can build a loyal following.
• Email Marketing : Send newsletters to inform clients about new services, special offers, and loyalty programs. Personalized emails can help in retaining customers.
• Collaborations and Influencer Partnerships : Work with local businesses and influencers to increase your reach. This can include cross-promotions or special events.
• Referral Programs and Discounts : Encourage word-of-mouth marketing by offering incentives for referrals and first-time visitors. This helps in building a customer base quickly.
• Community Engagement : Participate in local events or host your own, like open houses or wellness seminars. This raises brand awareness and positions your salon as an active community member.
• Consistent Branding and Messaging : Ensure your marketing materials, both online and offline, reflect your brand identity and values consistently. This helps in building a recognizable and trusted brand.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your tanning salon meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your tanning salon business could be: 

• Get that golden look with spray tanning
• 24/7 tanning to fit your schedule
• Unlimited tanning memberships – lowest fees in town

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a tanning salon business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in tanning salons for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in tanning salons. You’ll probably generate new customers or find companies with which you could establish a partnership. 

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a tanning salon business include:

• Tanning Salon Attendants – greet and service customers
• General Manager – scheduling, accounting
• Marketing Lead – SEO strategies, social media

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run a Tanning Salon – Start Making Money!

Tanning salons are booming, and have already zoomed past their pre-pandemic levels. You could get a share of the growing market with your own tanning salon, build a thriving and popular operation — even a national franchise!

You’re off to a golden start by growing your business knowledge, so now it’s time to lay out the beds and launch your successful tanning salon.

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• Decide if the Business Is Right for You
• Hone Your Idea
• Brainstorm a Tanning Salon Name
• Create a Tanning Salon Business Plan
• Register Your Business
• Register for Taxes
• Fund your Business
• Apply for Tanning Salon Business Licenses and Permits
• Open a Business Bank Account
• Get Business Insurance
• Prepare to Launch
• Build Your Team
• Run a Tanning Salon - Start Making Money!

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Tanning Salon Business Plan Template

Explore Options to Get a Business Plan.

Are you interested in starting your own tanning salon Business?

Introduction

Global market size, target market, business model, competitive landscape, legal and regulatory requirements, financing options, marketing and sales strategies, operations and logistics, human resources & management, why write a business plan.

• Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
• Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
• Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
• Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
• Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
• Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
• Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
• Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
• Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
• Business plans allow you to position your brand by understanding your company’s role in the marketplace.
• Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
• Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content

• Executive Summary
• Company Overview
• Industry Analysis
• Consumer Analysis
• Competitor Analysis & Advantages
• Marketing Strategies & Plan
• Plan of Action
• Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at [email protected] . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect Tanning Salon business plan, fill out the form below and download our Tanning Salon business plan template. The template is a word document that can be edited to include information about your Tanning Salon business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning

Want a bespoke business plan for your tanning salon business, our expertise, tanning salon business plan template faqs, what is a business plan for a/an tanning salon business, how to customize the business plan template for a tanning salon business, what financial information should be included in a tanning salon business plan, are there industry-specific considerations in the tanning salon business plan template, how to conduct market research for a tanning salon business plan, what are the common challenges when creating a business plan for a tanning salon business, how often should i update my tanning salon business plan, can i use the business plan template for seeking funding for a tanning salon business, what legal considerations are there in a tanning salon business plan.

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Tanning Salon Business Plan Sample

Published Jul.23, 2018

Updated Apr.24, 2024

By: Brandi Marcene

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Table of Content

Do you want to start men’s salon business?

Do you want to start a tanning salon? Well, about one-third American population go to salons for tanning their skin so you will not be at loss after starting this business. Tanning business yields an immense profit but it requires proper planning as well as a lot of effort for its startup. Besides obtaining a license, you will have to buy medical equipment and machinery along with hiring experienced tanning experts.

However, the first thing you must do before starting this business is to create a detailed and effective business plan . In case you don’t know how to write a business plan, you can take help from the sample tanning salons business plan  available online or this sample plan of a tanning salon startup ‘Suntan Salon’.

Executive Summary

2.1 the business.

Suntan Salon will be a licensed and registered tanning salon which will provide high-quality tanning service. The business will be started in a leased building in Manhattan, New York.

2.2 Management

Suntan Salon will be owned by Jack Andrew, who currently runs a pharma products business. Being associated with the pharma industry, Andrew knows how to start a tanning salon and operate it efficiently.

2.3 Customers

Our customers will initially be the residential community-based in Manhattan. We will offer different packages with different exposure times as per their choice.

2.4 Business Target

Our business targets to be achieved within the next three years are as follows:

Company Summary

3.1 company owner.

Suntan Salon will be owned by Jack Andrew who is a wealthy businessman famous for his pharma products companies. Being associated with the pharma industry, Andrew is well aware of all health regulations related to this precarious work and has also hired medical experts for his venture.

3.2 Why the Business is being started

Andrew has been interested in healthcare-related businesses since the start of his career and due to his vast field experience, he knows how to start a tanning salon business . In addition to that, he aims to make a profit in this domain by providing unparalleled tanning services.

3.3 How the Business will be started

Suntan Salon will be started in Manhattan in a leased building featuring spacious air-conditioned rooms, wide reception space, a conservatory, a waiting room and four bathrooms. In addition to the usual inventory, the company will purchase air conditioned climatronic controlled aromatherapic tanning beds installed with high powered tanning lamps and music system. The startup costs are as follows:

The detailed startup requirements are given below:

Products and Services

Your tanning salon business plan must include the services you are going to provide to your customers. You should devise your services’ plan keeping in mind that you have to survive in a competitive environment where there are many similar businesses in the market. After you have decided what services will you provide, you can train your staff accordingly such as training them on how to operate the tanning machines or how to start a tanning bed .

Suntan Salon will provide the following services to its customers:

• 10 Minutes Tan: We will provide a 10 minutes tan service for the who don’t want to get exposed to Ultraviolet rays for long. This tan will last for a fortnight or a month and is fairly lighter as compared to the other package.
• 25 Minutes Tan: We will provide a 25 minutes tan service people who want to get a strong shade and are strong enough to endure slightly long-term exposure to rays. This tan will last for more than 2 months and will give them a darker look.
• Tanning Lotion: We will also sell tanning lotion needed after a person gets tanning service. This is to facilitate our customers so that they don’t have to go and buy tanning lotion for themselves.

Our customers can make a reservation with us by visiting our salon or through our official website.

Strategy and Implementation Summary

When you know how to open a tanning salon business , the next step is to define an effective strategy for business to attract and gain more customers.

5.1 Competitive Analysis

Our biggest competitive advantage will be the friendly-environment and comfort that we will provide to our customers. Furthermore, we will make sure to keep our salon and tanning beds in a clean, spotless state.

Our second biggest competitive advantage will be our exceptional customer healthcare service. We will make sure that our customers get only that tan exposure which will suit their skin and doesn’t affect their health. Besides, we’ll use the latest and best-in-class machines for our services.

5.2 Sales Strategy

After carrying out a detailed analysis, we came up with the following ideas to advertise and sell ourselves.

• We will advertise our tanning salon through social and mass media.
• We will provide discount on customer referrals.
• We will offer a 15% discount on our services for the first month of our launch.

5.3 Sales Forecast

Personnel plan

The personnel plan of our tanning salon business is as follows.

6.1 Company Staff

We will initially hire the following people:

• 1 Manager for managing all operations in the salon
• 1 Accountant for maintaining financial and other records
• 3 Tanning experts for attending the customers
• 3 Assistants for helping the experts
• 1 Technician for maintaining our machines
• 1 Receptionists for interacting with customers and recording their orders

All the employees will be hired by following strict testing procedures and will also be trained before onboarding.

6.2 Average Salary of Employees

The following table shows the forecasted data about the salaries of the employees for the first year.

Financial Plan

The financial plan covers all the expenses needed for the startup of a business so you must develop it before laying the base for a new business. To maximize your tanning salon profit , you must formulate a thorough financial plan covering all the costs of inventory, equipment, tanning machinery, payroll, rent, etc. You can take help from this sample business plan for a general idea but it is recommended to take guidance from a financial expert if you need accurate figures.

7.1 Important Assumptions

7.2 Brake-even Analysis

7.3 Projected Profit and Loss

7.3.1 Profit Monthly

7.3.2 Profit Yearly

7.3.3 Gross Margin Monthly

7.3.4 Gross Margin Yearly

7.4 Projected Cash Flow

7.5 Projected Balance Sheet

7.6 Business Ratios

Download Tanning Salon Business Plan Sample in pdf

OGS capital professional writers specialized also in themes such as lash business name ideas , business plan for a nail salon , shiny nail polish enterprise business plan , business plan for a salon , tattoo shop business plan , Herbalife business plan and many others.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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Tanning Salon Business Plan Example

• ✔ 6 Chapter Business Plan Template
• ✔ Immediate Download After Purchase
• ✔ Bank/Investor/Grant Ready Package
• ✔ MAC/PC Compatible, Fully Unlocked
• ✔ No Accounting Or Financial Knowledge

Bundle Includes:

• Description
• Executive Summary
• Products & Services
• Market Analysis
• Marketing Plan
• Management Plan
• Financial Plan

Imagine transforming the way consumers achieve a radiant look while prioritizing their skin's health—this business plan template guides you through every step of launching a premier tanning salon. With six comprehensive chapters covering essential aspects like company description, market analysis, and financial projections, you’ll be equipped to attract investors. Why do you need a business plan? It clarifies your vision and strategy, essential for securing funding. Owners in this niche can project profitability of up to $172,800 within three years, while startup costs can be around $250,000 . With our template, you’ll pave the way to success and innovation in the health-conscious tanning industry.

I. Executive Summary

Company description.

SunKissed Glow embodies the idea of achieving a radiant, sun-kissed appearance without the harmful effects of UV exposure. Operating in the competitive tanning salon industry in Austin, Texas, our business focuses on providing premium UV-free tanning solutions that cater to health-conscious consumers. We offer a wide range of services, including customizable spray tans, advanced UV-free tanning beds, and post-tan hydration treatments, all designed to enhance our clients' natural beauty while prioritizing their skin's health.

What sets SunKissed Glow apart is our commitment to personalized customer experience and the introduction of innovative features such as skin sensors in our tanning beds. Our primary market segment includes young professionals and wellness enthusiasts who seek quality tanning options. In the short term, our goals include establishing a strong local presence and achieving a customer satisfaction rating of 90%. Long-term, we aim to capture a 15% market share in the Austin tanning sector, develop exclusive skincare products, and foster a loyal customer base through a comprehensive membership program.

As society becomes increasingly health-conscious, individuals face significant challenges in achieving their desired tan without compromising their well-being. Traditional tanning methods, particularly those involving UV exposure, expose users to serious health risks , including skin damage and a heightened risk of skin cancer. Moreover, busy lifestyles and geographical constraints limit access to natural sunlight, leaving many feeling dissatisfied with their appearance and impacting their self-esteem .

Existing tanning solutions often provide inconsistent results , leading to streaks or unnatural colors, while most tanning salons offer generic services that fail to address individual skin types and preferences. Consequently, there is a pressing need for a tanning solution that combines safety, effectiveness, and personalization. This gap highlights the necessity for SunKissed Glow to innovate the tanning experience and meet the diverse needs of health-conscious consumers.

In response to the growing demand for safe and effective tanning alternatives among health-conscious consumers, our business offers a unique suite of services designed to deliver personalized and risk-free tanning experiences. By prioritizing skin health and customer satisfaction, we meet the needs of clients seeking a radiant glow without exposure to harmful UV rays.

Our core offerings include:

• Customizable Spray Tans: Advanced technology allows for tailored spray tans that achieve a natural look suited to individual preferences.
• UV-Free Tanning Beds: Equipped with skin sensors, these beds adapt to individual skin types, minimizing risks while optimizing results.
• Post-Tan Hydration Treatments: Specialized treatments that nourish and prolong the tan, enhancing overall skin health.
• Loyalty Program: Incentives for continued patronage, including exclusive discounts and priority booking to enhance customer experience.
• Exclusive SunKissed Glow Products: Eco-friendly skincare and tanning kits designed to complement our services for comprehensive care.

These solutions effectively address the challenges posed by traditional tanning methods, offering convenience and quality while promoting long-term skin wellness.

Mission Statement

At SunKissed Glow, our mission is to provide the highest quality UV-free tanning services while fostering a welcoming and personalized experience for each customer. We are committed to innovation and excellence, using premium products and advanced technology to ensure customer satisfaction and sustainable practices. Our goal is to empower individuals to feel confident and radiant in their skin, reinforcing our position as the premier tanning salon in Austin.

Key Success Factors

SunKissed Glow's success will hinge on several critical factors, ensuring a competitive edge in the Austin tanning salon market.

• Diverse Service Offerings: Providing customizable spray tans, advanced UV-free tanning beds, and post-tan treatments to cater to varied customer needs.
• Loyalty Program Implementation: Launching a membership initiative to enhance customer retention and foster a loyal client base.
• Exclusive Product Development: Marketing SunKissed Glow-branded skincare and sunless tanning kits to complement salon services.
• Strong Community Engagement: Building brand awareness through local partnerships and initiatives, targeting extensive outreach.
• Exceptional Customer Experience: Focusing on personalized services and continuous staff training to ensure high customer satisfaction.

Financial Summary

This financial summary outlines the projected financial performance of SunKissed Glow, highlighting anticipated revenues and profitability over the first three years of operation.

To support initial operations, SunKissed Glow requires $250,000 in funding, with an anticipated return on investment of 48% in the first year, growing significantly thereafter.

This financial outlook indicates a promising trajectory for profitability and sustainable growth.

Funding Requirements

To successfully launch SunKissed Glow and establish it as a premier UV-free tanning salon in Austin, Texas, a total funding requirement of $250,000 is identified to cover essential operational needs and ensure a strong market entry.

II. Products & Services

Problem worth solving.

In an increasingly health-conscious society, many individuals are seeking ways to maintain their aesthetic preferences without compromising their well-being. The traditional tanning methods, particularly those involving UV exposure, pose significant health risks, including skin damage and increased susceptibility to skin cancer. For individuals who are passionate about achieving a sun-kissed glow, the choice often comes with a hefty price on their health.

Furthermore, the lack of natural sunlight during certain seasons, particularly in areas with fluctuating climates or for those with hectic lifestyles, exacerbates the challenge. Many individuals find themselves unable to achieve their desired tan due to time constraints or geographical barriers, leading to dissatisfaction with their appearance and, consequently, their self-esteem. The consequences of these issues extend beyond aesthetics; they influence emotional well-being and contribute to broader mental health challenges.

• Health Risks: The traditional tanning options expose customers to harmful UV rays, leading to potential long-term health issues, including skin cancer.
• Time Constraints: Busy professionals often struggle to find the time to sunbathe or visit tanning salons that do not provide efficient service or quick results.
• Geographical Limitations: Not everyone has access to sunny locales or climates that support outdoor tanning throughout the year.
• Inconsistent Results: Many individuals experience streaks or unnatural colors with conventional spray tans, leading to dissatisfaction.
• Lack of Personalized Options: Most tanning salons offer generic solutions that do not account for individual skin types, preferences, or needs.

Given these issues, there is a clear gap in the market for a tanning solution that prioritizes both health and aesthetic satisfaction. Customers are seeking a safe, effective, and personalized alternative that provides a naturally radiant glow without the risks associated with traditional tanning methods. This gap presents an opportunity for SunKissed Glow to redefine the tanning salon experience and address the diverse needs of our target market with innovative and health-conscious solutions.

Our Solution

At SunKissed Glow, we provide a safe and innovative tanning experience that addresses the needs of health-conscious consumers seeking a year-round glow without the risks associated with UV exposure. Our suite of services and products is designed to deliver personalized results while prioritizing skin health and customer satisfaction.

• Customizable Spray Tans: Utilizing advanced technology, our spray tans can be tailored to individual skin tones and preferences. This allows clients to achieve their desired shade with precision, ensuring a natural look that enhances their beauty.
• UV-Free Tanning Beds: Equipped with state-of-the-art skin sensors, our UV-free tanning beds provide an effective alternative to traditional tanning methods. These sensors assess individual skin types and adjust tanning parameters accordingly, minimizing any risk of skin damage while maximizing results.
• Post-Tan Hydration Treatments: To complement our tanning services, we offer specialized hydration treatments that nourish the skin and prolong the tan. These treatments are designed to enhance skin health, ensuring our clients leave with not only a beautiful tan but revitalized skin.
• Loyalty Program: Our membership program fosters long-term relationships with clients, providing incentives for continued patronage. It offers exclusive discounts, priority booking, and special promotions that enhance the overall customer experience while ensuring regular visits.
• Exclusive SunKissed Glow Products: We are dedicated to developing and offering our own line of eco-friendly skincare and sunless tanning kits. These products are designed to work synergistically with our tanning services, providing clients with comprehensive solutions for their skincare and tanning needs.

These innovative services not only solve common problems associated with traditional tanning—such as UV exposure and uneven application—but also cater to the modern consumer's desire for quality, safety, and convenience. For instance, a busy professional can easily fit a quick visit to SunKissed Glow into their schedule, knowing they will receive a tailored service that maximizes their time and investment.

By integrating cutting-edge technology with individualized customer care, SunKissed Glow is poised to redefine the tanning experience, ensuring our clients achieve their aesthetic goals without compromising their health. Our comprehensive approach not only addresses the immediate needs of our clientele but also champions long-term skin wellness, setting us apart in the competitive tanning salon industry.

Unique Selling Proposition

SunKissed Glow stands out in the competitive tanning salon market by offering a revolutionary approach to UV-free tanning that prioritizes both safety and quality. Our unique selling proposition lies in our integration of advanced technology, personalized services, and eco-friendly products that cater to health-conscious customers. Unlike traditional tanning salons that rely heavily on UV exposure, SunKissed Glow utilizes state-of-the-art spray tanning systems and tanning beds equipped with skin sensors, ensuring a customized experience tailored to each client’s skin type and desired results. Our commitment to quality extends beyond tanning; we also provide exclusive SunKissed Glow-branded skincare products that nourish the skin while delivering a flawless tan. This holistic approach not only meets the aesthetic needs of our clients but also promotes their overall skin health and well-being.

• Safe and UV-free tanning options that cater to health-conscious consumers.
• Customized tanning experiences tailored to individual skin types.
• High-quality, eco-friendly products that nourish the skin.
• Luxurious post-tan hydration treatments enhancing the overall experience.
• Competitive pricing with a rewarding membership program promoting customer loyalty.
• Continuous staff training to ensure excellent customer service.

Development Stage and Future Plans

SunKissed Glow is currently in the pre-launch development stage, where significant progress has been made towards establishing our UV-free tanning salon. We have meticulously researched and selected state-of-the-art equipment and eco-friendly tanning solutions that align with our commitment to health and wellness. Our testing phases have included trial sessions with a select group of beta customers, allowing us to refine our services based on their feedback regarding product efficacy and overall experience. Notably, this feedback has indicated a strong preference for customizable options in spray tan applications and a desire for additional post-tan hydration treatments. As a result, we have iterated our service offerings to include these enhancements, ensuring our customers receive a personalized experience that meets their unique preferences.

Moving forward, we have outlined an ambitious plan that involves a membership program launch, coupled with the development of exclusive SunKissed Glow-branded skincare products. We are dedicated to achieving operational excellence, and as such, continuous staff training programs will be implemented to ensure high standards in customer service and product knowledge from the outset. Our goal is to capture a significant share of the Austin tanning salon market while establishing a strong brand reputation based on quality and customer satisfaction.

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