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PhD Coordinator: Debanjan Mitra [email protected]
The Marketing concentration focuses on two broad areas: consumer behavior and marketing science. Students in consumer behavior learn the fundamentals of cognitive and social psychology and experimental research to examine how social, cognitive, contextual, individual, and cultural factors affect consumer behavior. Students in marketing science learn the fundamentals of microeconomics, industrial organization, and econometrics to address topics involving the mathematical and statistical modeling of consumer and firm behavior. UConn faculty work closely with doctoral students to publish articles in the top marketing journals.
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Danielle Brick Assistant Professor, Marketing Ph.D., Duke University
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Graduates have accepted faculty positions at Georgia State University, New York Institute of Technology, University of Massachusetts-Dartmouth, University of North Carolina, Western University (Ivey), and Wright State University.
Weining Bao Assistant Professor PhD, Johns Hopkins University Research Interests: Digital Marketing, Information Asymmetry and Incentives, Competitive Marketing Strategies, Financial Services Markets, Education Markets, Emerging Markets, Empirical Industrial Organization, Applied Econometrics.
Danielle Brick Assistant Professor PhD, Duke University Research Interests: consumer relationships, consumer well-being, brand relationships
Robin Coulter Professor of Marketing & Marketing Department Head VOYA Financial Fellow PhD, University of Pittsburgh Research Interests: global and local citizenship and cross-cultural consumer behavior, brands and branding in developed and emerging markets, consumer-based marketing strategy
Jane Gu Associate Professor of Marketing PhD, New York University Research Interests: digital marketing and analytics, online retailing, social media, behavioral economics, competitive marketing strategies
Kelly Herd Assistant Professor of Marketing PhD, University of Colorado at Boulder Research Interests: product design, creativity, identity, emotions
Stefan Hock Assistant Professor PhD, Virginia Tech Research Interests: consumer decision-making and well-being, firm performance and marketing strategies
Christina Kan Assistant Professor of Marketing PhD, University of Colorado at Boulder Interests: Consumer financial decision making, budgeting, price perceptions, sales promotions
Nicholas Lurie Professor of Marketing VOYA Financial Professor PhD, University of California at Berkeley Research Interests: digital marketing, consumer decision making, social media, information search
Debanjan Mitra Professor of Marketing & PhD Coordinator, Marketing Department VOYA Financial Chair PhD, New York University Research Interests: innovation, quality, customer satisfaction, new product development, brand management, marketing analytics, marketing-finance interface, marketing strategy
Vishal Narayan Associate Professor PhD, New York University Research Interests: social media, marketing in emerging markets, marketing analytics
Joseph Pancras Associate Professor of Marketing PhD, New York University Research Interests: mobile and digital marketing, retailing, customer relationship management, marketing analytics, marketing media, competitive marketing strategy
Narasimhan Srinivasan Associate Professor of Marketing PhD, State University of New York at Buffalo Research Interests: survey research, consumer research, cross-cultural research, global/international issues
Program Entry
Length of Program
Number of Alumni
Percentage Women
Financial Support
100% (including tuition waiver, assistantships)
Subsidized health insurance, conference travel funding
Summer Support
Available (competitive)
Research Resources
Behavioral Laboratory, Experimental Subject Pool Availability, Research Seminar Series, Brown Bag Discussions, Writing Support, Econometrics Consultation
Acceptance Rate
Average Graduate GPA
Average Undergraduate GPA
grad.business.uconn.edu/apply
Business PhD applications are open. For full consideration, and to allow time for competitive scholarship nomination, apply by December 15. If you need an extension, please inquire with the PhD Program at [email protected] .
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As a Marketing graduate, you are expected to submit a Dissertation as a part of your degree or PhD programme. Your Marketing Dissertation topic can connect to various areas including, branding, link marketing, wire/automated marketing, retailing principles, or any alternative field of marketing. Often, students have difficulty finding the correct dissertation topic for their Marketing course. Hence, to encourage you to get established with topic suggestions, we have acquired a list of the recent arguments you can use to create your Marketing Dissertation. Keep reading this blog to know more!
Also Read: Dissertation vs Thesis
Dissertation topics for marketing, topics for mba marketing, b2b marketing topics , topics on digital marketing, relationship marketing dissertation topics, branding dissertation topics, direct marketing dissertation topics, cultural and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps of (price, product, promotion, place) of marketing mix, consumer psychology and marketing dissertation topics, social media marketing dissertation topics, ethics in marketing dissertation topics , explore the well-crafted marketing dissertation topics , present the perfectly written dissertation on marketing.
Students of the MBA Marketing course can refer to the following list of marketing dissertation topics.
Also Read: Dissertation Topic in Finance
Here are some dissertation topics for B2B marketing.
Given below is a list of Digital Marketing dissertation topics.
Also Read: How to Write Acknowledgement for Dissertation?
Relationship Marketing is a marketing tactic to build long-term relationships with customers. This strategy allows companies to acquire customers, while also maintaining customer loyalty that further results in repeated customs for the respective company. In the modern business world today, Relationship Marketing can be a great base for your marketing dissertation as it provides you with a diverse range of dissertation topics:
In simple terms, a Brand is who you are while marketing is how you choose to build awareness about the brand. Basically, promoting a brand’s products and the services provided as a whole. Branding refers to the analysis of how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and more. Listed below are some Branding Dissertation Topics to begin with:
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As technology is evolving, the concept of Direct Marketing is a boon for companies as it allows companies to connect with customers directly through advertising services such as emails, online adverts, flyers, database marketing, promotional letters, newspapers, outdoor advertising, phone text messaging, magazine adverts, coupons, phone calls, postcards, and websites. Direct Marketing allows companies to understand a customer’s specific needs to provide them with the most relevant products and services. Listed below are some topics for Direct Marketing Dissertation:
As businesses are expanding throughout the globe, Culture plays an important role in the interaction of marketers with customers. Culture has a great impact on international marketing due to the increase of globalisation in the business world. Companies are required to gain in-depth knowledge of the local culture before offering a product to them as effective communication is a major factor that contributes to customers buying the products. Listed below are some topics for your reference in the Cultural and Marketing Dissertation:
Online Marketing is an essential part of Marketing as it allows companies to build relationships with customers and spread awareness about the brand through digital marketing such as Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing. Unlike the traditional way of marketing that included print, billboard, television and radio advertisements, Online Marketing is a lot more affordable and effective. A dissertation on Online Marketing can definitely provide you with a wide range of topics. Listed below are some of the topics for a dissertation on Online Marketing:
Due to the increase in Internet browsing on mobile phones nowadays, Mobile Marketing has become an essential part of marketing communication. It aims to reach out to mobile users through different methods such as mobile-optimized ads, push notifications and mobile applications. Listed below are some topics for a Mobile Marketing Dissertation:
The 4Ps of Marketing are widely used by marketers to influence consumer decision-making. Listed below are some topics you can use as a base for writing a Dissertation on Marketing Mix:
Marketing is ultimately underpinned by customer behaviour, which may be explained in large part by studying consumer psychology. This focuses on how consumers behave at each stage of the purchasing process and why they react the way they do. Marketers can use this information to create and implement communication strategies that target specific client groups based on their psychological characteristics. Here are some ideas for marketing dissertation topics based on marketing and consumer psychology:
Facebook, Instagram, LinkedIn and Twitter are widely used mediums for reaching out to customers online. Social media has become an essential part of both local and international companies. Some topics for Social Media Dissertation are:
Ethics in Marketing is the implication of standards of fairness, or moral rights and wrongs, to marketing decision-making, behaviour, and practice in the firm. Using unethical marketing practices may put a company’s viability at risk and cost its reputation which might have taken years to build. From ethical business practices to Corporate Social Responsibility (CSR), several research options are available for a marketing dissertation. Some topics to begin with a dissertation on Ethics in Marketing are as listed:
Marketing is a process through which companies be they Local or International use to create and build brand awareness, and customer relations, and for increasing business profits. Marketing is a great field for research as it provides you with a large number of research topics and sources. Listed below are some Marketing Dissertation Topics to start from niche:
A dissertation requires a lot of independent research so it may get a bit difficult to start with. Demonstrating your ability to think critically and analytically is what you’re supposed to bring in your Marketing Dissertation. A marketing dissertation requires you to conduct extensive research and present an argumentation in a particular claim of the topic you have chosen. The very first step to presenting a perfectly written marketing dissertation is to choose a topic you’re genuinely interested in, this allows you to understand and present the arguments well. However, you should make sure that the topic chosen is capable enough of contributing to your future in career aspects. You can look for marketing topic ideas from present scenarios, academic journals and scholarly books. In the aftermath of choosing the topic, you’re supposed to develop a research question. While creating a research question you must keep in mind your ability to answer it through primary and secondary sources. Gather the necessary material for your research and prepare an outline for your Marketing Dissertation. The last and final step of presenting a perfectly written marketing dissertation is to revise, edit and proofread your dissertation and make changes if required. Revise your marketing dissertation as many times as you can until you are fully satisfied with the paper.
The best research topics in digital marketing include Artificial Intelligence, Conversational Marketing, Video Marketing, Search Engine Optimisation, Influencer marketing, Pay per Click Advertising, Visual Search, and Social Media Management and Marketing.
Some special dissertation topics in commerce are: 1) Write about the influence that advertising picks up on the performance of purchasers. 2) Address about the scholars can be trained among the mobile phone business. 3)Write about how foreign commerce can manage standardisation.
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Home » Blog » Dissertation » Topics » Marketing » Digital » Digital Marketing Dissertation Topics List (28 Examples) For Your Research
Mark Nov 5, 2019 Jun 5, 2020 Digital , Marketing No Comments
The concept of digital marketing has gained a lot of attention in this era of technology and digitalization. For those who are looking for digital marketing dissertation topics, we provide a list of trendies, new, and creative ideas. Our list of advertising dissertation topics can also be viewed for more innovative ideas for dissertation topics. […]
The concept of digital marketing has gained a lot of attention in this era of technology and digitalization. For those who are looking for digital marketing dissertation topics, we provide a list of trendies, new, and creative ideas. Our list of advertising dissertation topics can also be viewed for more innovative ideas for dissertation topics. Below is a list of digital marketing dissertation topics and project topics on digital marketing. Our team of expert writers offer quality writing services and can provide research on digital marketing topics selected by our clients in the best possible manner.
Effectiveness of online marketing on integrated marketing communication in the 21st Century.
Application of digital marketing strategies to increase the profitability of organisations.
Studying the advantages of a landing page in digital marketing.
Examining the framework for programmatic directions for digital marketing.
Literature review on misleading perceptions related to digital marketing.
Identifying the online marketing metrics that significantly influence digital marketing.
Studying the ethical and moral limitations related to digital marketing strategies.
Analysing the modern techniques of digital marketing and how these are affected by the different cultures.
Examining the response of consumers to the internet and digital marketing.
Studying the transformation and evaluation from traditional to digital marketing.
Analysing the role of digital marketing in analysing consumer psychology.
To what extent the digital marketing motivates the consumer purchasing decisions.
To study the impact of digital marketing on the strategies of firms and consumer’s post-purchase behaviour.
Impact of digital marketing on the customer’s perceptions related to brand. Check more branding dissertation topics
The concept of chatbot in the digital marketing context.
Does digital marketing increase the level of engagement with customers?
Studying the emergence of integration of Artificial Intelligence and Blockchain technologies.
The role of emerging digital marketing technologies in the success of businesses.
Can using artificial intelligence help marketers in achieving marketing goals?
How the change in consumer behaviour and trends have influenced businesses to adopt digital marketing strategies?
What is the role of personalisation in the context of digital marketing?
The growing use of social networking sites has influenced the digital marketing strategies adopted by business.
Identifying the factors that can contribute to the successful integration of digital marketing tactics.
Analysing the emerging trends that are reshaping the digital marketing.
Examining the automation in marketing platforms and its impact on employee engagement.
Identifying factors that have reshaped digital marketing and brand-customer relationship.
To what extent the growing consumer trends are influencing the digital marketing trends.
Examining how the use of social videos is increasing in the field of digital marketing.
Along with a topic, you will also get;
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About / Departments
The Marketing Department at New York University's Stern School of Business offers a doctoral program that is widely recognized for the great success of its graduates. It has a large and distinguished faculty working in a diverse set of research areas from both behavioral and quantitative perspectives. Stern's Marketing Ph.D. program is extremely selective and, once accepted, students benefit from the faculty's dedication to ensuring a positive and productive doctoral experience. The department fosters a nurturing environment with close collaboration between doctoral students and faculty members. By the time students graduate, most have published in leading journals such as the Journal of Consumer Research, Journal of Marketing Research or Marketing Science. For example, 25% of our faculty publications in the last three years have been with doctoral students, past and present. Although the primary focus of the program is the development of top researchers, Stern doctoral students also receive extensive training for teaching and begin their first academic appointments well prepared for the classroom. The fact that we have one of the top-rated Ph.D. programs in the country is also evidenced by our placements of our doctoral students as faculty at top business schools (e.g., Harvard, Berkeley, Chicago, Columbia, Cornell, Florida, Michigan). The tenure, publication, and teaching records of our doctoral students are outstanding. All of these activities give Stern Marketing an important role in mentoring the future leaders of our field.
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Making your Research easy
If you are searching for good research topics for your PhD. in Marketing then this article will guide you to find the best Research topics in marketing for PhD
Marketing management is one of the best-preferred topics for a Ph.D. in Management. Every year thousands of applicants want to peruse a Ph.D. in Marketing Management. Marketing is a topic that changes every time and it depends upon various aspect as geopolitical issues, new technology, consumer behavior, and consumer perception. production diversification etc.
In this article, we will discuss some of the trending topics for the Ph.D. in Marketing.
This will also make you understand the process to find some tips and tricks from someone who has a good amount of experience.
Here are some of the latest and trending topics.
Many Ph.D. students appear to start their project with over-ambitious topics but the important thing is, to keep the topic to the point and resume to one central research question.
Before taking the decision to finalize one topic one must start working on different topics and make sure that such a topic is new and no one else worked on it.
So here are some of the topics you can work on to find a good topic for your Ph.D.
Comment below if there are any current Research topics in marketing for Ph.D .
COMMENTS
Yes, you can get a PhD in Digital Marketing online. The best PhDs in Digital Marketing with a fully online format are offered by Northcentral University, Washington State University, and Trident University International. Liberty University offers online DBA programs, which have more hands-on experience than a traditional PhD in Marketing.
Marketing. The doctoral program in Marketing draws on a variety of underlying disciplines to research important marketing management problems centered on the immediate and future needs and wants of customers. Students in the marketing program work closely with faculty in the Marketing Unit and engage in a broad spectrum of disciplinary bases.
Digital Culture and Creative Industries. Ph.D. / Full-time / On Campus. 2,500 EUR / year. 4 years. Masaryk University Brno, Czech Republic. Ranked top 2%. Top 2% of Universities worldwide according to the Studyportals Meta Ranking. View Programme Information. Featured.
To become a successful digital marketing specialist, you need creative and analytical skills, great oral and written communication abilities, critical thinking, and advanced knowledge of online marketing tools and strategies. You will learn how to identify, test, and evaluate tools and strategies that drive brand awareness and lead generation.
Here, we'll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We'll also look at actual dissertations and theses from marketing students to give you a view of what a ...
Topic: Evaluating the viewpoints for deciding the direction of study in digital and social media marketing. Topic: Consider the elements that go into choosing a brand ambassador. Topic: Evaluating a digital marketing agency's view of the value of customer satisfaction. Topic: An example of a case study analysis of google search engine marketing.
Smart Energy and Performance Optimisation Framework for Modern Computing Platforms Using Deep Learning and Data Analytics. Applications are invited for a self-funded, 3-year full-time or 6-year part time PhD project. The PhD will be based in the School of Computing and will be supervised by Dr Hamidreza Khaleghzadeh.
The following is a list of topics that can be undertaken as a part of social networks and marketing dissertation: Topic 86:The role of Facebook as a marketing tool. Topic 87:Social media marketing vs. traditional marketing evaluating the success rate. Topic 88:Building relationships with customers through social media.
The Behavioral Lab is an interdisciplinary social research laboratory open to all Stanford GSB faculty and PhD students. The lab's research primarily spans the fields of organizational behavior and behavioral marketing, and covers a rich and diverse array of topics, including attitudes and preferences, consumer decision-making, group dynamics, leadership, morality, power, and prosocial behavior.
Marketing: Selected Doctoral Theses "Essays on MarTech: Learning to Design, Deliver, and Diffuse Interventions" Author: Jeremy Yang (2021) Committee: Juanjuan Zhang (co-chair), Sinan Aral (co-chair), Dean Eckles Abstract: Chapter one develops an algorithm to predict the causal effect of influencer video advertising on product sales.
Dissertation topics on digital marketing. Discuss the benefits of landing pages in digital marketing to businesses. Explain the importance of search engine integration with digital marketing ...
Marketing Dissertation Topics. This article aims to help marketing students prepare their dissertations by providing a list of topics on which you can base your research. Some of these include branding, international marketing, social listening, online marketing, marketing mix, marketing ethics, and relationship marketing.
The most affordable online PhD degree program is the online PhD in Digital Marketing at Bircham International University. This digital marketing PhD costs $170 per credit. This degree consists of between 45 and 72 credit hours, meaning the degree will cost you between $7,650 and $12,240.
the view that online marketing is the promotion of organisation products through digital or electronic platform. Such as any promotion made on social media, mobile phones, digital television & radio sites as well as digital banners on various websites. Thus, internet marketing
Marketing. PhD Coordinator: Debanjan Mitra [email protected]. The Marketing concentration focuses on two broad areas: consumer behavior and marketing science. Students in consumer behavior learn the fundamentals of cognitive and social psychology and experimental research to examine how social, cognitive, contextual, individual, and ...
This document lists 53 potential research topics in marketing for PhD studies. The topics cover a wide range of areas including consumer behavior, branding, advertising, market research, international marketing, digital marketing, banking, healthcare and more. Some examples of topics discussed are the impact of brand awareness on products, customer loyalty characteristics, foreign and local ...
Here I am sharing with you Top 25 PhD Research Topics in Marketing. With one of the topics, you can confidently go ahead into your doctoral program in Marketing. Thesis of Client Profitability in marketing. The Effectiveness of Distribution. Customer Retention and Retrieval in the Retail Sector. Modern Trends embracing marketing sector.
Some special dissertation topics in commerce are: 1) Write about the influence that advertising picks up on the performance of purchasers. 2) Address about the scholars can be trained among the mobile phone business. 3)Write about how foreign commerce can manage standardisation.
Studying Digital Marketing in United States is a great choice, as there are 6 universities that offer PhD degrees on our portal. Over 957,000 international students choose United States for their studies, which suggests you'll enjoy a vibrant and culturally diverse learning experience and make friends from all over the world.
Undergraduate: £30 (250 Words) Master: £45 (400 Words) Doctoral: £70 (600 Words) Along with a topic, you will also get; An explanation why we choose this topic. 2-3 research questions. Key literature resources identification. Suitable methodology with identification of raw sample size, and data collection method.
Ph.D. Program in Marketing The Marketing Department at New York University's Stern School of Business offers a doctoral program that is widely recognized for the great success of its graduates. It has a large and distinguished faculty working in a diverse set of research areas from both behavioral and quantitative perspectives.
List of research topics in Marketing Management. Creation of a global luxury brand. Global versus local marketing strategy. Global customer management. The strategy of Neuromarketing. Effectiveness of business outsourcing. Measuring Customer satisfaction. Effective branding using social media and digital marketing.