viewpoint in case study

How To Write Viewpoint in Case Study (With Examples)

Your goal in writing a case study is to analyze and provide solutions to a problem that a business or organization tackles.

To achieve this, your analysis must be framed from the perspective of someone who can solve your case study’s problem, such as the firm’s Chief Executive Officer, a department director, or a shop manager. The Viewpoint of a Case Study is the portion where you put yourself in the shoes of that handpicked individual. 

In this article, we will present and elaborate on the steps in writing the viewpoint of the case study so you can select whose perspective best suits your case study’s problem.

Table of Contents

What is viewpoint in a case study, what is the importance of the viewpoint of the case study, 1. start by reviewing your case study’s problem, 2. identify the person(s) that you think has the ability and authority to decide and solve your case study’s problem, 3. justify why you have selected that person(s) as your case study’s point of view (optional), tips and warnings, 1. what point of view should a case study be written in.

The Viewpoint or Point of View in a case study indicates the person who has the authority, ability, and expertise to recommend and decide how to solve your case study’s problem. Once you have identified this person, you will assume his/her role in analyzing the problem. Basically, this portion tells the readers that you are viewing the given case in the eyes of your selected person. 

Suppose that your case study involves recruitment issues in a firm. In this case, you can use the HR manager’s perspective as your case study’s viewpoint. The HR manager has the appropriate skill sets and knowledge about the firm’s recruitment process, making him/her qualified to decide regarding this issue.

Most case studies state the individual’s name whose perspective serves as the Viewpoint of the Case Study (e.g., Mr. Juan Dela Cruz ). However, there are also those that just indicate this specific person’s title or position in the company (e.g., Chief Executive Officer ). 

Some case studies use the term “Point of View” or “Protagonist of Case Study 1 ” instead of Viewpoint. 

The Viewpoint is located at the beginning of the case study, usually after the “Statement of the Facts” portion.

People have different perspectives about a particular issue of an organization. For this reason, it is challenging to concentrate or focus our analysis since it can be viewed from multiple points of view. 

For instance, a finance officer may attribute the decline in sales to insufficient funds disbursed to the marketing department. Meanwhile, a sales officer may attribute the same problem to the increasing market competition. This variation in perspectives makes it more challenging to develop the most appropriate approach to analyze the problem.

Limiting the perspective of your case study to the most suitable person makes your analysis more concise and straightforward. There is no need to capture everyone’s perspective since the viewpoint of your selected individual is the only relevant and valuable one.

How To Write a Viewpoint in Case Study?

Writing your case study’s viewpoint is pretty straightforward. All you have to do is to follow the given steps below:

Review and identify in which “field” or “category” your case study’s problem belongs. Say your case study’s issue is about the declining satisfaction level of the firm’s customer service department, as reflected by their recent survey. The category which this problem falls under is apparently “customer service”.

Another example: if your case study’s problem is rooted in how a firm drew flak from the public for its waste disposal mechanisms that have degraded the natural environment around a certain community, then this problem falls under “environment and waste disposal”

Shortlist people who you think can qualify as the viewpoint. Ensure the candidates are involved in the “category” or “field” where your problem belongs. Afterward, determine who is the most qualified to decide for your case. 

Using our previous example, you may select from the following individuals the viewpoint for the problem of the declining satisfaction level of the firm’s customer service:

• The firm’s CEO
• The Director of the firm’s customer service department
• A customer service employee 

All of them can be a suitable viewpoint since they are all involved in the particular category where the problem belongs. However, you should only select one person. If we analyze each individual:

• The firm’s CEO – Although he/she has the highest authority in the firm, he/she might have no specialized knowledge about customer service. Thus, we cannot select him/her as a viewpoint.
• The Director of the firm’s customer service department – This person supervises the entire customer service arm of the company so he/she knows everything about it, including its nitty-gritty processes. This person is the best viewpoint for our problem.
• A customer service employee – Although this person has skill and experience in handling customers’ concerns and queries, he/she has no authority to change something in the firm’s current customer service system. Thus, we cannot select him/her as a viewpoint.

Upon analysis, the most suitable perspective to use for this case study’s problem is that of the Director of the customer service department. 

Once you have figured out the Viewpoint of your case study, you may now explicitly state in your manuscript his/her name and title or position in the firm. 

Explain why you have selected this person by stating his/her role, experiences, and contributions to the firm or organization. 

Some published case studies do not put justification for their selected viewpoint since it is optional. However, it is advised to include one to make this portion more detailed.

Examples of Viewpoint of Case Study

To help you further understand how to create the viewpoint of a case study, we have provided you with some examples that you may use as a reference.

Case Study Problem : The popularity and momentum of Netflix Inc. start to wane as it loses around 200,000 subscribers in the first quarter of 2022, resulting in lower investor confidence in the firm. 

Viewpoint: Reed Hastings, Chief Executive Officer (CEO) and co-founder of Netflix. 

The CEO has the highest authority to decide how to solve Netflix’s problem. He also oversees the entire operation, making him qualified to deal with the problem.

The straightforward example above simply states the name of the selected viewpoint and then his position or title in the company. However, although the example above already satisfies what a viewpoint is, the format used in this example lacks justification. Let’s look at the next example which includes reasons or justification for the selected viewpoint.

Case Study problem: The marketing and publicity department of Solstice Clothing Line decided to concentrate their marketing efforts in the digital realm during the height of the COVID-19 pandemic, which drove their reach and engagement upward in the early quarters of 2019. However, in the last quarter of the same year, the business experienced a gradual decline in its overall engagement levels on its social media handles. 

Viewpoint: The problem needs the expertise of Celine Garcia, the Marketing and Publicity Director of Solstice Clothing Line. She is in charge of assessing the performance of the clothing line’s marketing officers, approving digital marketing content, and evaluating the level of engagement with digital publicity materials. 

This example mentions the name of the chosen person together with her position in the firm. It also explains the reason why she was selected as a viewpoint by stating her role in the business .

Case Study Problem: Paws Corner is one of the largest pet shops in the National Capital Region. It serves as a haven for different types of pet animals until a willing person adopts them. In 2017, the Paws Corner experienced a continuous decline in profit due to the increasing rental and operating costs. For this reason, the business is faced with the dilemma of whether to continue its operations or to close it indefinitely.

Viewpoint: Mr. Lito Cruz, the manager, and owner of Paws Corner, has led the operations of Paws Corner since 2015. He manages the day-to-day transactions of Paws Corner and keeps track of its revenues and expenses. He is a certified animal lover and an entrepreneur at heart. 

The example above stated the most appropriate perspective that must be used for the case study (which is its manager and owner). There’s also an explanation to justify why he was selected as the viewpoint.

• Narrow down your case study’s viewpoint to a single individual . Although a case study can be approached through multiple perspectives, it’s better to limit your case study’s Viewpoint to a single person who can best decide on the problem. This will also make your analysis of the case easier and less complex. 
• If the case being analyzed involves a certain department of an organization, the best viewpoint of the case study is the department head. For example, if your case involves the financial management of an organization, you can select the Director of Finance of that organization as your viewpoint.

Frequently Asked Questions

Since a case study is a form of formal writing, it is usually written in the third-person perspective. Hence, pronouns such as “He”, “She”, “They”, and “It” are generally used in case studies.

• Schweitzer, K. (2019). Writing Business Case Studies for Class. Retrieved 23 May 2022, from https://www.thoughtco.com/how-to-write-and-format-a-business-case-study-466324

Written by Jewel Kyle Fabula

in Career and Education , Juander How

Jewel Kyle Fabula

Jewel Kyle Fabula is a Bachelor of Science in Economics student at the University of the Philippines Diliman. His passion for learning mathematics developed as he competed in some mathematics competitions during his Junior High School years. He loves cats, playing video games, and listening to music.

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Home Blog Business How to Present a Case Study: Examples and Best Practices

How to Present a Case Study: Examples and Best Practices

Marketers, consultants, salespeople, and all other types of business managers often use case study analysis to highlight a success story, showing how an exciting problem can be or was addressed. But how do you create a compelling case study and then turn it into a memorable presentation? Get a lowdown from this post! 

Table of Content s

• Why Case Studies are a Popular Marketing Technique 

Popular Case Study Format Types

How to write a case study: a 4-step framework, how to do a case study presentation: 3 proven tips, how long should a case study be, final tip: use compelling presentation visuals, business case study examples, what is a case study .

Let’s start with this great case study definition by the University of South Caroline:

In the social sciences, the term case study refers to both a method of analysis and a specific research design for examining a problem, both of which can generalize findings across populations.

In simpler terms — a case study is investigative research into a problem aimed at presenting or highlighting solution(s) to the analyzed issues.

A standard business case study provides insights into:

• General business/market conditions 
• The main problem faced 
• Methods applied 
• The outcomes gained using a specific tool or approach

Case studies (also called case reports) are also used in clinical settings to analyze patient outcomes outside of the business realm. 

But this is a topic for another time. In this post, we’ll focus on teaching you how to write and present a business case, plus share several case study PowerPoint templates and design tips! 

Why Case Studies are a Popular Marketing Technique 

Besides presenting a solution to an internal issue, case studies are often used as a content marketing technique . According to a 2020 Content Marketing Institute report, 69% of B2B marketers use case studies as part of their marketing mix.

A case study informs the reader about a possible solution and soft-sells the results, which can be achieved with your help (e.g., by using your software or by partnering with your specialist). 

For the above purpose, case studies work like a charm. Per the same report: 

• For 9% of marketers, case studies are also the best method for nurturing leads. 
• 23% admit that case studies are beneficial for improving conversions. 

Moreover, case studies also help improve your brand’s credibility, especially in the current fake news landscape and dubious claims made without proper credit. 

Ultimately, case studies naturally help build up more compelling, relatable stories and showcase your product benefits through the prism of extra social proof, courtesy of the case study subject. 

Most case studies come either as a slide deck or as a downloadable PDF document. 

Typically, you have several options to distribute your case study for maximum reach:

• Case study presentations — in-person, virtual, or pre-recorded, there are many times when a case study presentation comes in handy. For example, during client workshops, sales pitches, networking events, conferences, trade shows, etc. 
• Dedicated website page — highlighting case study examples on your website is a great way to convert middle-on-the-funnel prospects. Google’s Think With Google case study section is a great example of a web case study design done right.

• Blog case studies — data-driven storytelling is a staunch way to stand apart from your competition by providing unique insights, no other brand can tell. 
• Video case studies — video is a great medium for showcasing more complex business cases and celebrating customer success stories.

Once you decide on your case study format, the next step is collecting data and then translating it into a storyline. There are different case study methods and research approaches you can use to procure data. 

But let’s say you already have all your facts straight and need to organize them in a clean copy for your presentation deck. Here’s how you should do it. 

1. Identify the Problem 

Every compelling case study research starts with a problem statement definition. While in business settings, there’s no need to explain your methodology in-depth; you should still open your presentation with a quick problem recap slide.

Be sure to mention: 

• What’s the purpose of the case study? What will the audience learn? 
• Set the scene. Explain the before, aka the problems someone was facing. 
• Advertise the main issues and findings without highlighting specific details.

The above information should nicely fit in several paragraphs or 2-3 case study template slides

2. Explain the Solution 

The bulk of your case study copy and presentation slides should focus on the provided solution(s). This is the time to speak at length about how the subject went from before to the glorious after. 

Here are some writing prompts to help you articulate this better:

• State the subject’s main objective and goals. What outcomes were they after?
• Explain the main solution(s) provided. What was done? Why this, but not that? 
• Mention if they tried any alternatives. Why did those work? Why were you better?

This part may take the longest to write. Don’t rush it and reiterate several times. Sprinkle in some powerful words and catchphrases to make your copy more compelling.

3. Collect Testimonials 

Persuasive case studies feature the voice of customer (VoC) data — first-party testimonials and assessments of how well the solution works. These provide extra social proof and credibility to all the claims you are making. 

So plan and schedule interviews with your subjects to collect their input and testimonials. Also, design your case study interview questions in a way that lets you obtain quantifiable results.

4. Package The Information in a Slide Deck

Once you have a rough first draft, try different business case templates and designs to see how these help structure all the available information. 

As a rule of thumb, try to keep one big idea per slide. If you are talking about a solution, first present the general bullet points. Then give each solution a separate slide where you’ll provide more context and perhaps share some quantifiable results.

For example, if you look at case study presentation examples from AWS like this one about Stripe , you’ll notice that the slide deck has few texts and really focuses on the big picture, while the speaker provides extra context.

Need some extra case study presentation design help? Download our Business Case Study PowerPoint template with 100% editable slides. 

Your spoken presentation (and public speaking skills ) are equally if not more important than the case study copy and slide deck. To make a strong business case, follow these quick techniques. 

Focus on Telling a Great Story

A case study is a story of overcoming a challenge, and achieving something grand. Your delivery should reflect that. Step away from the standard “features => benefits” sales formula. Instead, make your customer the hero of the study. Describe the road they went through and how you’ve helped them succeed. 

The premises of your story can be as simple as:

• Help with overcoming a hurdle
• Gaining major impact
• Reaching a new milestone
• Solving a persisting issue no one else code 

Based on the above, create a clear story arc. Show where your hero started. Then explain what type of journey they went through. Inject some emotions into the mix to make your narrative more relatable and memorable. 

Experiment with Copywriting Formulas 

Copywriting is the art and science of organizing words into compelling and persuasive combinations that help readers retain the right ideas. 

To ensure that the audience retains the right takeaways from your case study presentation, you can try using some of the classic copywriting formulas to structure your delivery. These include:

• AIDCA — short for A ttention, I nterest, D esire, C onviction, and A ction. First, grab the audience’s attention by addressing the major problem. Next, pique their interest with some teaser facts. Spark their desire by showing that you know the right way out. Then, show a conviction that you know how to solve the issue—finally, prompt follow-up action such as contacting you to learn more. 
• PADS — is short for Problem, Agitation, Discredit, or Solution. This is more of a sales approach to case study narration. Again, you start with a problem, agitate about its importance, discredit why other solutions won’t cut it, and then present your option. 
• 4Ps — short for P roblem, P romise, P roof, P roposal. This is a middle-ground option that prioritizes storytelling over hard pitches. Set the scene first with a problem. Then make a promise of how you can solve it. Show proof in the form of numbers, testimonials, and different scenarios. Round it up with a proposal for getting the same outcomes. 

Take an Emotion-Inducing Perspective

The key to building a strong rapport with an audience is showing that you are one of them and fully understand what they are going through. 

One of the ways to build this connection is by speaking from an emotion-inducing perspective. This is best illustrated with an example: 

• A business owner went to the bank
• A business owner came into a bank branch 

In the second case, the wording prompts listeners to paint a mental picture from the perspective of the bank employees — a role you’d like them to relate to. By placing your audience in the right visual perspective, you can make them more receptive to your pitches. 

One common question that arises when creating a case study is determining its length. The length of a case study can vary depending on the complexity of the problem and the level of detail you want to provide. Here are some general guidelines to help you decide how long your case study should be:

• Concise and Informative: A good case study should be concise and to the point. Avoid unnecessary fluff and filler content. Focus on providing valuable information and insights.
• Tailor to Your Audience: Consider your target audience when deciding the length. If you’re presenting to a technical audience, you might include more in-depth technical details. For a non-technical audience, keep it more high-level and accessible.
• Cover Key Points: Ensure that your case study covers the key points effectively. These include the problem statement, the solution, and the outcomes. Provide enough information for the reader to understand the context and the significance of your case.
• Visuals: Visual elements such as charts, graphs, images, and diagrams can help convey information more effectively. Use visuals to supplement your written content and make complex information easier to understand.
• Engagement: Keep your audience engaged. A case study that is too long may lose the reader’s interest. Make sure the content is engaging and holds the reader’s attention throughout.
• Consider the Format: Depending on the format you choose (e.g., written document, presentation, video), the ideal length may vary. For written case studies, aim for a length that can be easily read in one sitting.

In general, a written case study for business purposes often falls in the range of 1,000 to 2,000 words. However, this is not a strict rule, and the length can be shorter or longer based on the factors mentioned above.

Our brain is wired to process images much faster than text. So when you are presenting a case study, always look for an opportunity to tie in some illustrations such as: 

• A product demo/preview
• Processes chart 
• Call-out quotes or numbers
• Custom illustrations or graphics 
• Customer or team headshots 

Use icons to minimize the volume of text. Also, opt for readable fonts that can look good in a smaller size too.

To better understand how to create an effective business case study, let’s explore some examples of successful case studies:

Apple Inc.: Apple’s case study on the launch of the iPhone is a classic example. It covers the problem of a changing mobile phone market, the innovative solution (the iPhone), and the outstanding outcomes, such as market dominance and increased revenue.

Tesla, Inc.: Tesla’s case study on electric vehicles and sustainable transportation is another compelling example. It addresses the problem of environmental concerns and the need for sustainable transportation solutions. The case study highlights Tesla’s electric cars as the solution and showcases the positive impact on reducing carbon emissions.

Amazon.com: Amazon’s case study on customer-centricity is a great illustration of how the company transformed the e-commerce industry. It discusses the problem of customer dissatisfaction with traditional retail, Amazon’s customer-focused approach as the solution, and the remarkable outcomes in terms of customer loyalty and market growth.

Coca-Cola: Coca-Cola’s case study on brand evolution is a valuable example. It outlines the challenge of adapting to changing consumer preferences and demographics. The case study demonstrates how Coca-Cola continually reinvented its brand to stay relevant and succeed in the global market.

Airbnb: Airbnb’s case study on the sharing economy is an intriguing example. It addresses the problem of travelers seeking unique and affordable accommodations. The case study presents Airbnb’s platform as the solution and highlights its impact on the hospitality industry and the sharing economy.

These examples showcase the diversity of case studies in the business world and how they effectively communicate problems, solutions, and outcomes. When creating your own business case study, use these examples as inspiration and tailor your approach to your specific industry and target audience.

Finally, practice your case study presentation several times — solo and together with your team — to collect feedback and make last-minute refinements! 

1. Business Case Study PowerPoint Template

To efficiently create a Business Case Study it’s important to ask all the right questions and document everything necessary, therefore this PowerPoint Template will provide all the sections you need.

Use This Template

2. Medical Case Study PowerPoint Template

3. Medical Infographics PowerPoint Templates

4. Success Story PowerPoint Template

5. Detective Research PowerPoint Template

6. Animated Clinical Study PowerPoint Templates

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• Knowledge Base

Methodology

• What Is a Case Study? | Definition, Examples & Methods

What Is a Case Study? | Definition, Examples & Methods

Published on May 8, 2019 by Shona McCombes . Revised on November 20, 2023.

A case study is a detailed study of a specific subject, such as a person, group, place, event, organization, or phenomenon. Case studies are commonly used in social, educational, clinical, and business research.

A case study research design usually involves qualitative methods , but quantitative methods are sometimes also used. Case studies are good for describing , comparing, evaluating and understanding different aspects of a research problem .

Table of contents

When to do a case study, step 1: select a case, step 2: build a theoretical framework, step 3: collect your data, step 4: describe and analyze the case, other interesting articles.

A case study is an appropriate research design when you want to gain concrete, contextual, in-depth knowledge about a specific real-world subject. It allows you to explore the key characteristics, meanings, and implications of the case.

Case studies are often a good choice in a thesis or dissertation . They keep your project focused and manageable when you don’t have the time or resources to do large-scale research.

You might use just one complex case study where you explore a single subject in depth, or conduct multiple case studies to compare and illuminate different aspects of your research problem.

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Once you have developed your problem statement and research questions , you should be ready to choose the specific case that you want to focus on. A good case study should have the potential to:

• Provide new or unexpected insights into the subject
• Challenge or complicate existing assumptions and theories
• Propose practical courses of action to resolve a problem
• Open up new directions for future research

TipIf your research is more practical in nature and aims to simultaneously investigate an issue as you solve it, consider conducting action research instead.

Unlike quantitative or experimental research , a strong case study does not require a random or representative sample. In fact, case studies often deliberately focus on unusual, neglected, or outlying cases which may shed new light on the research problem.

Example of an outlying case studyIn the 1960s the town of Roseto, Pennsylvania was discovered to have extremely low rates of heart disease compared to the US average. It became an important case study for understanding previously neglected causes of heart disease.

However, you can also choose a more common or representative case to exemplify a particular category, experience or phenomenon.

Example of a representative case studyIn the 1920s, two sociologists used Muncie, Indiana as a case study of a typical American city that supposedly exemplified the changing culture of the US at the time.

While case studies focus more on concrete details than general theories, they should usually have some connection with theory in the field. This way the case study is not just an isolated description, but is integrated into existing knowledge about the topic. It might aim to:

• Exemplify a theory by showing how it explains the case under investigation
• Expand on a theory by uncovering new concepts and ideas that need to be incorporated
• Challenge a theory by exploring an outlier case that doesn’t fit with established assumptions

To ensure that your analysis of the case has a solid academic grounding, you should conduct a literature review of sources related to the topic and develop a theoretical framework . This means identifying key concepts and theories to guide your analysis and interpretation.

There are many different research methods you can use to collect data on your subject. Case studies tend to focus on qualitative data using methods such as interviews , observations , and analysis of primary and secondary sources (e.g., newspaper articles, photographs, official records). Sometimes a case study will also collect quantitative data.

Example of a mixed methods case studyFor a case study of a wind farm development in a rural area, you could collect quantitative data on employment rates and business revenue, collect qualitative data on local people’s perceptions and experiences, and analyze local and national media coverage of the development.

The aim is to gain as thorough an understanding as possible of the case and its context.

In writing up the case study, you need to bring together all the relevant aspects to give as complete a picture as possible of the subject.

How you report your findings depends on the type of research you are doing. Some case studies are structured like a standard scientific paper or thesis , with separate sections or chapters for the methods , results and discussion .

Others are written in a more narrative style, aiming to explore the case from various angles and analyze its meanings and implications (for example, by using textual analysis or discourse analysis ).

In all cases, though, make sure to give contextual details about the case, connect it back to the literature and theory, and discuss how it fits into wider patterns or debates.

If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.

• Normal distribution
• Degrees of freedom
• Null hypothesis
• Discourse analysis
• Control groups
• Mixed methods research
• Non-probability sampling
• Quantitative research
• Ecological validity

Research bias

• Rosenthal effect
• Implicit bias
• Cognitive bias
• Selection bias
• Negativity bias
• Status quo bias

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Blog Business How to Present a Case Study like a Pro (With Examples)

How to Present a Case Study like a Pro (With Examples)

Written by: Danesh Ramuthi Sep 07, 2023

Okay, let’s get real: case studies can be kinda snooze-worthy. But guess what? They don’t have to be!

In this article, I will cover every element that transforms a mere report into a compelling case study, from selecting the right metrics to using persuasive narrative techniques.

And if you’re feeling a little lost, don’t worry! There are cool tools like Venngage’s Case Study Creator to help you whip up something awesome, even if you’re short on time. Plus, the pre-designed case study templates are like instant polish because let’s be honest, everyone loves a shortcut.

Click to jump ahead: 

What is a case study presentation?

What is the purpose of presenting a case study, how to structure a case study presentation, how long should a case study presentation be, 5 case study presentation examples with templates, 6 tips for delivering an effective case study presentation, 5 common mistakes to avoid in a case study presentation, how to present a case study faqs.

A case study presentation involves a comprehensive examination of a specific subject, which could range from an individual, group, location, event, organization or phenomenon.

They’re like puzzles you get to solve with the audience, all while making you think outside the box.

Unlike a basic report or whitepaper, the purpose of a case study presentation is to stimulate critical thinking among the viewers. 

The primary objective of a case study is to provide an extensive and profound comprehension of the chosen topic. You don’t just throw numbers at your audience. You use examples and real-life cases to make you think and see things from different angles.

The primary purpose of presenting a case study is to offer a comprehensive, evidence-based argument that informs, persuades and engages your audience.

Here’s the juicy part: presenting that case study can be your secret weapon. Whether you’re pitching a groundbreaking idea to a room full of suits or trying to impress your professor with your A-game, a well-crafted case study can be the magic dust that sprinkles brilliance over your words.

Think of it like digging into a puzzle you can’t quite crack . A case study lets you explore every piece, turn it over and see how it fits together. This close-up look helps you understand the whole picture, not just a blurry snapshot.

It’s also your chance to showcase how you analyze things, step by step, until you reach a conclusion. It’s all about being open and honest about how you got there.

Besides, presenting a case study gives you an opportunity to connect data and real-world scenarios in a compelling narrative. It helps to make your argument more relatable and accessible, increasing its impact on your audience.

One of the contexts where case studies can be very helpful is during the job interview. In some job interviews, you as candidates may be asked to present a case study as part of the selection process.

Having a case study presentation prepared allows the candidate to demonstrate their ability to understand complex issues, formulate strategies and communicate their ideas effectively.

The way you present a case study can make all the difference in how it’s received. A well-structured presentation not only holds the attention of your audience but also ensures that your key points are communicated clearly and effectively.

In this section, let’s go through the key steps that’ll help you structure your case study presentation for maximum impact.

Let’s get into it. 

Open with an introductory overview 

Start by introducing the subject of your case study and its relevance. Explain why this case study is important and who would benefit from the insights gained. This is your opportunity to grab your audience’s attention.

Explain the problem in question

Dive into the problem or challenge that the case study focuses on. Provide enough background information for the audience to understand the issue. If possible, quantify the problem using data or metrics to show the magnitude or severity.

Detail the solutions to solve the problem

After outlining the problem, describe the steps taken to find a solution. This could include the methodology, any experiments or tests performed and the options that were considered. Make sure to elaborate on why the final solution was chosen over the others.

Key stakeholders Involved

Talk about the individuals, groups or organizations that were directly impacted by or involved in the problem and its solution. 

Stakeholders may experience a range of outcomes—some may benefit, while others could face setbacks.

For example, in a business transformation case study, employees could face job relocations or changes in work culture, while shareholders might be looking at potential gains or losses.

Discuss the key results & outcomes

Discuss the results of implementing the solution. Use data and metrics to back up your statements. Did the solution meet its objectives? What impact did it have on the stakeholders? Be honest about any setbacks or areas for improvement as well.

Include visuals to support your analysis

Visual aids can be incredibly effective in helping your audience grasp complex issues. Utilize charts, graphs, images or video clips to supplement your points. Make sure to explain each visual and how it contributes to your overall argument.

Pie charts illustrate the proportion of different components within a whole, useful for visualizing market share, budget allocation or user demographics.

This is particularly useful especially if you’re displaying survey results in your case study presentation.

Stacked charts on the other hand are perfect for visualizing composition and trends. This is great for analyzing things like customer demographics, product breakdowns or budget allocation in your case study.

Consider this example of a stacked bar chart template. It provides a straightforward summary of the top-selling cake flavors across various locations, offering a quick and comprehensive view of the data.

Not the chart you’re looking for? Browse Venngage’s gallery of chart templates to find the perfect one that’ll captivate your audience and level up your data storytelling.

Recommendations and next steps

Wrap up by providing recommendations based on the case study findings. Outline the next steps that stakeholders should take to either expand on the success of the project or address any remaining challenges.

Acknowledgments and references

Thank the people who contributed to the case study and helped in the problem-solving process. Cite any external resources, reports or data sets that contributed to your analysis.

Feedback & Q&A session

Open the floor for questions and feedback from your audience. This allows for further discussion and can provide additional insights that may not have been considered previously.

Closing remarks

Conclude the presentation by summarizing the key points and emphasizing the takeaways. Thank your audience for their time and participation and express your willingness to engage in further discussions or collaborations on the subject.

Well, the length of a case study presentation can vary depending on the complexity of the topic and the needs of your audience. However, a typical business or academic presentation often lasts between 15 to 30 minutes. 

This time frame usually allows for a thorough explanation of the case while maintaining audience engagement. However, always consider leaving a few minutes at the end for a Q&A session to address any questions or clarify points made during the presentation.

When it comes to presenting a compelling case study, having a well-structured template can be a game-changer. 

It helps you organize your thoughts, data and findings in a coherent and visually pleasing manner. 

Not all case studies are created equal and different scenarios require distinct approaches for maximum impact. 

To save you time and effort, I have curated a list of 5 versatile case study presentation templates, each designed for specific needs and audiences. 

Here are some best case study presentation examples that showcase effective strategies for engaging your audience and conveying complex information clearly.

1 . Lab report case study template

Ever feel like your research gets lost in a world of endless numbers and jargon? Lab case studies are your way out!

Think of it as building a bridge between your cool experiment and everyone else. It’s more than just reporting results – it’s explaining the “why” and “how” in a way that grabs attention and makes sense.

This lap report template acts as a blueprint for your report, guiding you through each essential section (introduction, methods, results, etc.) in a logical order.

Want to present your research like a pro? Browse our research presentation template gallery for creative inspiration!

2. Product case study template

It’s time you ditch those boring slideshows and bullet points because I’ve got a better way to win over clients: product case study templates.

Instead of just listing features and benefits, you get to create a clear and concise story that shows potential clients exactly what your product can do for them. It’s like painting a picture they can easily visualize, helping them understand the value your product brings to the table.

Grab the template below, fill in the details, and watch as your product’s impact comes to life!

3. Content marketing case study template

In digital marketing, showcasing your accomplishments is as vital as achieving them. 

A well-crafted case study not only acts as a testament to your successes but can also serve as an instructional tool for others. 

With this coral content marketing case study template—a perfect blend of vibrant design and structured documentation, you can narrate your marketing triumphs effectively.

4. Case study psychology template

Understanding how people tick is one of psychology’s biggest quests and case studies are like magnifying glasses for the mind. They offer in-depth looks at real-life behaviors, emotions and thought processes, revealing fascinating insights into what makes us human.

Writing a top-notch case study, though, can be a challenge. It requires careful organization, clear presentation and meticulous attention to detail. That’s where a good case study psychology template comes in handy.

Think of it as a helpful guide, taking care of formatting and structure while you focus on the juicy content. No more wrestling with layouts or margins – just pour your research magic into crafting a compelling narrative.

5. Lead generation case study template

Lead generation can be a real head-scratcher. But here’s a little help: a lead generation case study.

Think of it like a friendly handshake and a confident resume all rolled into one. It’s your chance to showcase your expertise, share real-world successes and offer valuable insights. Potential clients get to see your track record, understand your approach and decide if you’re the right fit.

No need to start from scratch, though. This lead generation case study template guides you step-by-step through crafting a clear, compelling narrative that highlights your wins and offers actionable tips for others. Fill in the gaps with your specific data and strategies, and voilà! You’ve got a powerful tool to attract new customers.

Related: 15+ Professional Case Study Examples [Design Tips + Templates]

So, you’ve spent hours crafting the perfect case study and are now tasked with presenting it. Crafting the case study is only half the battle; delivering it effectively is equally important. 

Whether you’re facing a room of executives, academics or potential clients, how you present your findings can make a significant difference in how your work is received. 

Forget boring reports and snooze-inducing presentations! Let’s make your case study sing. Here are some key pointers to turn information into an engaging and persuasive performance:

• Know your audience : Tailor your presentation to the knowledge level and interests of your audience. Remember to use language and examples that resonate with them.
• Rehearse : Rehearsing your case study presentation is the key to a smooth delivery and for ensuring that you stay within the allotted time. Practice helps you fine-tune your pacing, hone your speaking skills with good word pronunciations and become comfortable with the material, leading to a more confident, conversational and effective presentation.
• Start strong : Open with a compelling introduction that grabs your audience’s attention. You might want to use an interesting statistic, a provocative question or a brief story that sets the stage for your case study.
• Be clear and concise : Avoid jargon and overly complex sentences. Get to the point quickly and stay focused on your objectives.
• Use visual aids : Incorporate slides with graphics, charts or videos to supplement your verbal presentation. Make sure they are easy to read and understand.
• Tell a story : Use storytelling techniques to make the case study more engaging. A well-told narrative can help you make complex data more relatable and easier to digest.

Ditching the dry reports and slide decks? Venngage’s case study templates let you wow customers with your solutions and gain insights to improve your business plan. Pre-built templates, visual magic and customer captivation – all just a click away. Go tell your story and watch them say “wow!”

Nailed your case study, but want to make your presentation even stronger? Avoid these common mistakes to ensure your audience gets the most out of it:

Overloading with information

A case study is not an encyclopedia. Overloading your presentation with excessive data, text or jargon can make it cumbersome and difficult for the audience to digest the key points. Stick to what’s essential and impactful. Need help making your data clear and impactful? Our data presentation templates can help! Find clear and engaging visuals to showcase your findings.

Lack of structure

Jumping haphazardly between points or topics can confuse your audience. A well-structured presentation, with a logical flow from introduction to conclusion, is crucial for effective communication.

Ignoring the audience

Different audiences have different needs and levels of understanding. Failing to adapt your presentation to your audience can result in a disconnect and a less impactful presentation.

Poor visual elements

While content is king, poor design or lack of visual elements can make your case study dull or hard to follow. Make sure you use high-quality images, graphs and other visual aids to support your narrative.

Not focusing on results

A case study aims to showcase a problem and its solution, but what most people care about are the results. Failing to highlight or adequately explain the outcomes can make your presentation fall flat.

How to start a case study presentation?

Starting a case study presentation effectively involves a few key steps:

• Grab attention : Open with a hook—an intriguing statistic, a provocative question or a compelling visual—to engage your audience from the get-go.
• Set the stage : Briefly introduce the subject, context and relevance of the case study to give your audience an idea of what to expect.
• Outline objectives : Clearly state what the case study aims to achieve. Are you solving a problem, proving a point or showcasing a success?
• Agenda : Give a quick outline of the key sections or topics you’ll cover to help the audience follow along.
• Set expectations : Let your audience know what you want them to take away from the presentation, whether it’s knowledge, inspiration or a call to action.

How to present a case study on PowerPoint and on Google Slides?

Presenting a case study on PowerPoint and Google Slides involves a structured approach for clarity and impact using presentation slides :

• Title slide : Start with a title slide that includes the name of the case study, your name and any relevant institutional affiliations.
• Introduction : Follow with a slide that outlines the problem or situation your case study addresses. Include a hook to engage the audience.
• Objectives : Clearly state the goals of the case study in a dedicated slide.
• Findings : Use charts, graphs and bullet points to present your findings succinctly.
• Analysis : Discuss what the findings mean, drawing on supporting data or secondary research as necessary.
• Conclusion : Summarize key takeaways and results.
• Q&A : End with a slide inviting questions from the audience.

What’s the role of analysis in a case study presentation?

The role of analysis in a case study presentation is to interpret the data and findings, providing context and meaning to them. 

It helps your audience understand the implications of the case study, connects the dots between the problem and the solution and may offer recommendations for future action.

Is it important to include real data and results in the presentation?

Yes, including real data and results in a case study presentation is crucial to show experience,  credibility and impact. Authentic data lends weight to your findings and conclusions, enabling the audience to trust your analysis and take your recommendations more seriously

How do I conclude a case study presentation effectively?

To conclude a case study presentation effectively, summarize the key findings, insights and recommendations in a clear and concise manner. 

End with a strong call-to-action or a thought-provoking question to leave a lasting impression on your audience.

What’s the best way to showcase data in a case study presentation ?

The best way to showcase data in a case study presentation is through visual aids like charts, graphs and infographics which make complex information easily digestible, engaging and creative. 

Don’t just report results, visualize them! This template for example lets you transform your social media case study into a captivating infographic that sparks conversation.

Choose the type of visual that best represents the data you’re showing; for example, use bar charts for comparisons or pie charts for parts of a whole. 

Ensure that the visuals are high-quality and clearly labeled, so the audience can quickly grasp the key points. 

Keep the design consistent and simple, avoiding clutter or overly complex visuals that could distract from the message.

Choose a template that perfectly suits your case study where you can utilize different visual aids for maximum impact. 

Need more inspiration on how to turn numbers into impact with the help of infographics? Our ready-to-use infographic templates take the guesswork out of creating visual impact for your case studies with just a few clicks.

Related: 10+ Case Study Infographic Templates That Convert

Congrats on mastering the art of compelling case study presentations! This guide has equipped you with all the essentials, from structure and nuances to avoiding common pitfalls. You’re ready to impress any audience, whether in the boardroom, the classroom or beyond.

And remember, you’re not alone in this journey. Venngage’s Case Study Creator is your trusty companion, ready to elevate your presentations from ordinary to extraordinary. So, let your confidence shine, leverage your newly acquired skills and prepare to deliver presentations that truly resonate.

Go forth and make a lasting impact!

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What Is a Case Study?

Weighing the pros and cons of this method of research

Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

Cara Lustik is a fact-checker and copywriter.

Verywell / Colleen Tighe

• Pros and Cons

What Types of Case Studies Are Out There?

Where do you find data for a case study, how do i write a psychology case study.

A case study is an in-depth study of one person, group, or event. In a case study, nearly every aspect of the subject's life and history is analyzed to seek patterns and causes of behavior. Case studies can be used in many different fields, including psychology, medicine, education, anthropology, political science, and social work.

The point of a case study is to learn as much as possible about an individual or group so that the information can be generalized to many others. Unfortunately, case studies tend to be highly subjective, and it is sometimes difficult to generalize results to a larger population.

While case studies focus on a single individual or group, they follow a format similar to other types of psychology writing. If you are writing a case study, we got you—here are some rules of APA format to reference.  

At a Glance

A case study, or an in-depth study of a person, group, or event, can be a useful research tool when used wisely. In many cases, case studies are best used in situations where it would be difficult or impossible for you to conduct an experiment. They are helpful for looking at unique situations and allow researchers to gather a lot of˜ information about a specific individual or group of people. However, it's important to be cautious of any bias we draw from them as they are highly subjective.

What Are the Benefits and Limitations of Case Studies?

A case study can have its strengths and weaknesses. Researchers must consider these pros and cons before deciding if this type of study is appropriate for their needs.

One of the greatest advantages of a case study is that it allows researchers to investigate things that are often difficult or impossible to replicate in a lab. Some other benefits of a case study:

• Allows researchers to capture information on the 'how,' 'what,' and 'why,' of something that's implemented
• Gives researchers the chance to collect information on why one strategy might be chosen over another
• Permits researchers to develop hypotheses that can be explored in experimental research

On the other hand, a case study can have some drawbacks:

• It cannot necessarily be generalized to the larger population
• Cannot demonstrate cause and effect
• It may not be scientifically rigorous
• It can lead to bias

Researchers may choose to perform a case study if they want to explore a unique or recently discovered phenomenon. Through their insights, researchers develop additional ideas and study questions that might be explored in future studies.

It's important to remember that the insights from case studies cannot be used to determine cause-and-effect relationships between variables. However, case studies may be used to develop hypotheses that can then be addressed in experimental research.

Case Study Examples

There have been a number of notable case studies in the history of psychology. Much of  Freud's work and theories were developed through individual case studies. Some great examples of case studies in psychology include:

• Anna O : Anna O. was a pseudonym of a woman named Bertha Pappenheim, a patient of a physician named Josef Breuer. While she was never a patient of Freud's, Freud and Breuer discussed her case extensively. The woman was experiencing symptoms of a condition that was then known as hysteria and found that talking about her problems helped relieve her symptoms. Her case played an important part in the development of talk therapy as an approach to mental health treatment.
• Phineas Gage : Phineas Gage was a railroad employee who experienced a terrible accident in which an explosion sent a metal rod through his skull, damaging important portions of his brain. Gage recovered from his accident but was left with serious changes in both personality and behavior.
• Genie : Genie was a young girl subjected to horrific abuse and isolation. The case study of Genie allowed researchers to study whether language learning was possible, even after missing critical periods for language development. Her case also served as an example of how scientific research may interfere with treatment and lead to further abuse of vulnerable individuals.

Such cases demonstrate how case research can be used to study things that researchers could not replicate in experimental settings. In Genie's case, her horrific abuse denied her the opportunity to learn a language at critical points in her development.

This is clearly not something researchers could ethically replicate, but conducting a case study on Genie allowed researchers to study phenomena that are otherwise impossible to reproduce.

There are a few different types of case studies that psychologists and other researchers might use:

• Collective case studies : These involve studying a group of individuals. Researchers might study a group of people in a certain setting or look at an entire community. For example, psychologists might explore how access to resources in a community has affected the collective mental well-being of those who live there.
• Descriptive case studies : These involve starting with a descriptive theory. The subjects are then observed, and the information gathered is compared to the pre-existing theory.
• Explanatory case studies : These   are often used to do causal investigations. In other words, researchers are interested in looking at factors that may have caused certain things to occur.
• Exploratory case studies : These are sometimes used as a prelude to further, more in-depth research. This allows researchers to gather more information before developing their research questions and hypotheses .
• Instrumental case studies : These occur when the individual or group allows researchers to understand more than what is initially obvious to observers.
• Intrinsic case studies : This type of case study is when the researcher has a personal interest in the case. Jean Piaget's observations of his own children are good examples of how an intrinsic case study can contribute to the development of a psychological theory.

The three main case study types often used are intrinsic, instrumental, and collective. Intrinsic case studies are useful for learning about unique cases. Instrumental case studies help look at an individual to learn more about a broader issue. A collective case study can be useful for looking at several cases simultaneously.

The type of case study that psychology researchers use depends on the unique characteristics of the situation and the case itself.

There are a number of different sources and methods that researchers can use to gather information about an individual or group. Six major sources that have been identified by researchers are:

• Archival records : Census records, survey records, and name lists are examples of archival records.
• Direct observation : This strategy involves observing the subject, often in a natural setting . While an individual observer is sometimes used, it is more common to utilize a group of observers.
• Documents : Letters, newspaper articles, administrative records, etc., are the types of documents often used as sources.
• Interviews : Interviews are one of the most important methods for gathering information in case studies. An interview can involve structured survey questions or more open-ended questions.
• Participant observation : When the researcher serves as a participant in events and observes the actions and outcomes, it is called participant observation.
• Physical artifacts : Tools, objects, instruments, and other artifacts are often observed during a direct observation of the subject.

If you have been directed to write a case study for a psychology course, be sure to check with your instructor for any specific guidelines you need to follow. If you are writing your case study for a professional publication, check with the publisher for their specific guidelines for submitting a case study.

Here is a general outline of what should be included in a case study.

Section 1: A Case History

This section will have the following structure and content:

Background information : The first section of your paper will present your client's background. Include factors such as age, gender, work, health status, family mental health history, family and social relationships, drug and alcohol history, life difficulties, goals, and coping skills and weaknesses.

Description of the presenting problem : In the next section of your case study, you will describe the problem or symptoms that the client presented with.

Describe any physical, emotional, or sensory symptoms reported by the client. Thoughts, feelings, and perceptions related to the symptoms should also be noted. Any screening or diagnostic assessments that are used should also be described in detail and all scores reported.

Your diagnosis : Provide your diagnosis and give the appropriate Diagnostic and Statistical Manual code. Explain how you reached your diagnosis, how the client's symptoms fit the diagnostic criteria for the disorder(s), or any possible difficulties in reaching a diagnosis.

Section 2: Treatment Plan

This portion of the paper will address the chosen treatment for the condition. This might also include the theoretical basis for the chosen treatment or any other evidence that might exist to support why this approach was chosen.

• Cognitive behavioral approach : Explain how a cognitive behavioral therapist would approach treatment. Offer background information on cognitive behavioral therapy and describe the treatment sessions, client response, and outcome of this type of treatment. Make note of any difficulties or successes encountered by your client during treatment.
• Humanistic approach : Describe a humanistic approach that could be used to treat your client, such as client-centered therapy . Provide information on the type of treatment you chose, the client's reaction to the treatment, and the end result of this approach. Explain why the treatment was successful or unsuccessful.
• Psychoanalytic approach : Describe how a psychoanalytic therapist would view the client's problem. Provide some background on the psychoanalytic approach and cite relevant references. Explain how psychoanalytic therapy would be used to treat the client, how the client would respond to therapy, and the effectiveness of this treatment approach.
• Pharmacological approach : If treatment primarily involves the use of medications, explain which medications were used and why. Provide background on the effectiveness of these medications and how monotherapy may compare with an approach that combines medications with therapy or other treatments.

This section of a case study should also include information about the treatment goals, process, and outcomes.

When you are writing a case study, you should also include a section where you discuss the case study itself, including the strengths and limitiations of the study. You should note how the findings of your case study might support previous research. 

In your discussion section, you should also describe some of the implications of your case study. What ideas or findings might require further exploration? How might researchers go about exploring some of these questions in additional studies?

Need More Tips?

Here are a few additional pointers to keep in mind when formatting your case study:

• Never refer to the subject of your case study as "the client." Instead, use their name or a pseudonym.
• Read examples of case studies to gain an idea about the style and format.
• Remember to use APA format when citing references .

Crowe S, Cresswell K, Robertson A, Huby G, Avery A, Sheikh A. The case study approach .  BMC Med Res Methodol . 2011;11:100.

Crowe S, Cresswell K, Robertson A, Huby G, Avery A, Sheikh A. The case study approach . BMC Med Res Methodol . 2011 Jun 27;11:100. doi:10.1186/1471-2288-11-100

Gagnon, Yves-Chantal.  The Case Study as Research Method: A Practical Handbook . Canada, Chicago Review Press Incorporated DBA Independent Pub Group, 2010.

Yin, Robert K. Case Study Research and Applications: Design and Methods . United States, SAGE Publications, 2017.

By Kendra Cherry, MSEd Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

15.7 Evaluation: Presentation and Analysis of Case Study

Learning outcomes.

By the end of this section, you will be able to:

• Revise writing to follow the genre conventions of case studies.
• Evaluate the effectiveness and quality of a case study report.

Case studies follow a structure of background and context , methods , findings , and analysis . Body paragraphs should have main points and concrete details. In addition, case studies are written in formal language with precise wording and with a specific purpose and audience (generally other professionals in the field) in mind. Case studies also adhere to the conventions of the discipline’s formatting guide ( APA Documentation and Format in this study). Compare your case study with the following rubric as a final check.

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Access for free at https://openstax.org/books/writing-guide/pages/1-unit-introduction

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Business Case Analysis Format and Guidelines for Students

This Case Analysis Guideline will help you to have an idea of how to analyze a Business case properly. It will also give you pointers on how to construct and what to include in the different parts of your Case Analysis from the Point of View, Problem Statement, down to the decision-making, and Plan of Action.

May this post be of help to all of you, so you can come up with a better analysis of your group’s homework such as thesis or projects?

I. Point of View

The Point of View refers to the perspective of the decision-maker or person who is in the position to make the final recommendations as mentioned in the case.

For example, the problem is related to the manufacturing division. It can be about Engineering, manufacturing processes, quality assurance, and warehousing. The possible decision-maker or point of view is the Vice President of the Manufacturing division.

If the concern or problem is related to product quality which is under a Quality Department within the manufacturing division,  then it is possible to put the ‘Manager of Quality Department’ at the Point of View.

II. Time Context

The Time Context is the time in the case when you will start your analysis. It can be an imaginary time or the last-mentioned date in the case. Make sure that you can justify the reason behind your given time context. Because if your stated time is not relevant, it is possible that your analysis is also not relevant.

Assuming that the problem arises during the summer / dry season in the Philippines. You cannot put June to November in the time context as it is usually the rainy/wet season in PH.

If the problem arises in 2021, you can use that year in time context. For example, ‘First Quarter of 2021’ or ‘February 2021.’

III. Statement of the Problem

The Statement of the Problem defines the perceived problem in the case which becomes the subject of the analysis. You can present this in declarative or in question format.

For example: How to expand the business of Company A while in the middle of the current situation of the food industry.

IV. Statement of the Objectives

The Statement of the Objectives are goals that the case analysis hopes to achieve. It should basically satisfy the test of SMART (Specific, Measurable, Attainable, Realistic, and Time-bound)

For example: To improve the company’s performance in terms of product quality in 12 months. Or to increase the company’s sales for its dog food product lines in 6 months.

IV. Areas of Consideration

For the areas of consideration in your case study, you have to state the internal and external environment of the company/firm through SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis.

You can indicate in the internal environment the facts relating to the company’s financial situation, manufacturing, marketing, and human resources.

For example, does the business have a high employee turnover rate? Does the business’ revenue continuously increase year after year? How about product quality, can it keep up with the industry competition? You should focus on the factors that can help solve the issues and problems that the business is facing .

For the external environment, indicate the economic situation of the city or country. If the government policy affects your business then you can also state it. Indicate here also your competition which company it is or which product. If your chosen company sells dog food or mobile phone, state your competitor.

Now that you have the list of the internal and external environments. You should now list your company’s Strengths, Weaknesses, Opportunities, and Threats.

Under ‘Strengths,’ of course, depending on what is stated in the case. You can indicate if the company is prominent in the industry, awards such as ‘Best Manpower Agency for 10 years,’ ‘Best Hotel in terms of service.’

For ‘Weakness,’ include if the company has a high manpower turnover ratio, lowest quality in the market, and low budget for marketing/advertisement.

Under Opportunities, indicate if the country the company is located in a ‘Free Trade Zone,’ rising population which can equate to increasing product consumption. For example, increasing toothpaste consumption. The Philippine Government has a build build build program which means they will need an increase in cement usage.

VI. Assumptions

The Assumptions are the factors that are not clear or not specifically stated in the case. You need to clarify these factors and state them as assumptions to limit the analysis.

In layman’s terms, you will list in the Assumptions the boundaries of your analysis. It will also help the panelist to understand the reason behind the items you list in your case analysis.

VII. Alternative Courses of Action (ACA)

The Alternative Courses of Actions (ACAs) are the possible solutions to the identified problem. Each of the ACA must stand alone and must be able to solve the stated problem and achieve the objectives. The ACA must be mutually exclusive. In this regard, the student must choose an ACA to the exclusion of the others.

Also, you have to analyze each ACA in the light of the SWOT analysis and assumptions that is if there are any. You have to state clearly the advantages and disadvantages of each ACA. If the case contains enough information or data. Your stated advantages and disadvantages should be supported quantitatively to minimize bias.

VIII. Analysis of ACAs

The analysis of ACAs will state the list of advantages and disadvantages of each alternative course of action.

I have here examples of the courses of action. Again, these ACAs should be mutually exclusive and should solve the issues of the company. If the ACAs are somewhat related to each other, it is best to combine them and then think of a new one that is totally independent.

ACA 1. Increasing the Salary of the Employees

• Advantages of this course of action
• Disadvantages of this course of action

ACA 2. Reduce the Price of the Products Sold

ACA 3. Buyout the Competition

• Disadvantages

IX. Conclusion/Recommendation

After the analysis of the different Alternative Courses of Action (ACAs), you can now come up with the conclusion, recommendations, and decisions. You do not need to repeat the analysis which you have done in the ACA section of the analysis.

To make this part clearer, it is best to come up with a decision matrix similar to the photo.

Decision Matrix Sample

• 1 – Least Favorable
• 2 – Favorable
• 3 – Most Favorable

Here are the examples of criteria that you can use in the decision matrix.

• Ease of Implementation – refers to the effort required to implement the ACA, the least number of people involved or lesser process in implementing the ACA is the highest score
• Time Frame – This is the time required to implement the ACA, the highest score means the least amount of time needed
• Cost-Efficient – This is the amount of capital requirement, the highest score means the least amount of capital needed to implement the task

Recommendation:

Based on the decision matrix, ‘ACA 3 which is Buying out the competition is the best course of action to solve the problem.

X. Plan of Action

The Plan of Action outlines the series of actions to be undertaken to implement the adopted ACA. The plan of action should reflect, the list of activities, the person in charge, the time frame, and the budget to implement the ACA.

To ensure that you have done the analysis comprehensively, it would be best to program the plan according to the basic functional areas. You should present the plan by having column headings for activity, person/unit responsible/ time frame, and budget.

*There you have it guys! May this business case analysis format and guidelines will be able to help students like you in coming up with a logical solution to business-related cases that your teacher gave your group. Good luck!!!

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What the Case Study Method Really Teaches

• Nitin Nohria

Seven meta-skills that stick even if the cases fade from memory.

It’s been 100 years since Harvard Business School began using the case study method. Beyond teaching specific subject matter, the case study method excels in instilling meta-skills in students. This article explains the importance of seven such skills: preparation, discernment, bias recognition, judgement, collaboration, curiosity, and self-confidence.

During my decade as dean of Harvard Business School, I spent hundreds of hours talking with our alumni. To enliven these conversations, I relied on a favorite question: “What was the most important thing you learned from your time in our MBA program?”

• Nitin Nohria is the George F. Baker Jr. and Distinguished Service University Professor. He served as the 10th dean of Harvard Business School, from 2010 to 2020.

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Case Control Study | Definition, Examples & Tips

Introduction

What is a case control study in research, when would you use a case control study, examples of case control studies, advantages of case control studies, disadvantages of case control studies.

A case control study is a type of observational research commonly used in the field of epidemiology. It is designed to help researchers identify factors that may contribute to a particular outcome, such as a disease or condition, by comparing subjects who have that outcome (cases) with those who do not (controls). The analysis approach is usually quantitative , but it's helpful to understand this research design , because this method is particularly useful for studying rare diseases or outcomes and can provide valuable insights into potential risk factors.

In this article, we will define what a case control study is, discuss when it is most appropriately used, and provide examples, along with the advantages and disadvantages of this research approach.

A case control study is a type of observational study commonly used to compare two groups of individuals who are largely similar except for the fact that one group has a specific condition or outcome while the second group of individuals, called the controls, do not have that condition or outcome. The primary goal of this study design is to compare factors between the two groups to identify what may be potentially contributing to the outcome or condition being studied.

Case control studies are usually retrospective, meaning they look backward and can use existing data to examine multiple risk factors that might explain why certain individuals developed the condition. In contrast, cohort studies are usually prospective, following individuals over a long period of time and analyzing an outcome, such as the development of a disease.

In a case control study, researchers first identify the cases, which are individuals who have the condition of interest. They then construct a second, very similar group of controls , who share many characteristics with the case group but do not have the condition. Researchers collect data on past exposures, behaviors, and other relevant variables from both the cases and the healthy controls.

By comparing the frequency and patterns of these exposures between an appropriate control group and a corresponding case group, researchers can identify any potentially relative risk factors associated with the condition. The quantitative measure commonly used to compare the strength of association between exposures and outcomes in case control studies is the odds ratio. Odds ratios are used for informing public health interventions and guiding future research.

This type of study is particularly valuable when studying rare diseases or conditions, as it allows researchers to gather data more quickly and efficiently than would be possible with a prospective cohort study. Additionally, case control studies are often less expensive and require fewer resources, making them a practical choice for many research questions .

However, it is important to note that case control studies can be prone to certain biases , such as recall bias and selection bias. Recall bias occurs when participants do not accurately remember past exposures, while selection bias can arise if cases and controls are not properly matched. Despite these limitations, case control studies remain a crucial method in health and epidemiological research, offering insights into the potential causes and risk factors of various health outcomes.

A case control study is particularly useful in several research scenarios, especially when the goal is to look at factors associated with rare diseases or conditions. This type of study is an efficient way to identify and evaluate risk factors associated with specific outcomes. Researchers often use case control studies when the condition under investigation has a low incidence rate, making it impractical to follow a large cohort over time to observe the development of the condition. By focusing on individuals who already have the condition and comparing them to those who do not, researchers can gain insights more quickly and with fewer resources.

This study design is also advantageous when time and funding are limited. Prospective studies can be time-consuming and costly, requiring long-term follow-up and extensive data collection. In contrast, case control studies are retrospective and can be conducted relatively quickly, as they rely on existing records and participant recall of past exposures. This makes them a cost-effective choice for preliminary investigations, allowing researchers to identify potential associations before committing to more extensive and expensive studies.

Case control studies are also appropriate when exploring multiple potential risk factors simultaneously. Since researchers collect detailed exposure information from both cases and controls, they can examine a wide range of variables and their potential associations with the condition. This flexibility is particularly useful in the early stages of research when the exact causes of a condition are not well understood.

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Case control studies have been instrumental in uncovering and evaluating factors associated with diseases and understanding potential underlying causes of various health conditions. These observational studies compare individuals with the outcome of interest to a comparison group of controls without the outcome, providing valuable insights into potential risk factors. Below are two examples that illustrate how case control studies can be used in different contexts.

Investigating lung cancer

One example of case control studies looks at historical factors of lung cancer such as smoking. Researchers select individuals diagnosed with lung cancer as the cases and a control group of individuals without lung cancer, matched by age, sex, and other relevant variables. Both groups are questioned about their smoking habits, including the duration and intensity of smoking.

The study can report a significantly higher prevalence of smoking among the cases compared to the controls, suggesting a strong association between smoking and lung cancer. Such findings can be crucial in establishing smoking as a major risk factor for lung cancer, leading to public health initiatives aimed at reducing smoking rates to improve health outcomes.

Exploring risk factors for myocardial infarction

Another important case control study might explore the risk factors for myocardial infarction (heart attack). Researchers select patients who had experienced a myocardial infarction as the cases and match them with a control group of individuals without a history of heart attacks but with similar health status and demographic characteristics. Data is collected on various exposures, such as diet, physical activity, family history of heart disease, and other historical factors to identify potential causes.

The analysis in this example reveals that factors like high cholesterol levels, hypertension, and lack of physical activity are more common among the cases than the controls. These findings can highlight the importance of managing cholesterol, blood pressure, and maintaining an active lifestyle to reduce the risk of myocardial infarction.

Case control studies offer several advantages that make them a valuable research method in epidemiology and public health. They are particularly useful when investigating rare diseases, working with limited resources, or exploring multiple risk factors. Below are three key advantages of case control studies.

Efficient for studying rare diseases

One of the primary advantages of case control studies is their efficiency in studying rare diseases. Since these studies start with individuals who already have the outcome of interest, researchers can gather sufficient data without needing to follow a large cohort over time. This is particularly beneficial when the condition is uncommon, as it allows researchers to focus their efforts on a smaller, more manageable sample size. By comparing these cases to a control group , researchers can quickly identify potential risk factors associated with the disease, accelerating the discovery of novel findings that might be difficult to obtain through other study designs like prospective cohort studies and retrospective cohort studies, which are designed around already established exposure or risk factors.

Cost-effective and time-efficient

Case control studies are generally more cost-effective and time-efficient compared to other epidemiological study designs, such as cohort studies. Because they are retrospective, case control studies utilize existing records and participant recall, reducing the need for long-term follow-up and extensive data collection. This makes them a practical choice for researchers with limited budgets and time constraints. The ability to conduct these studies relatively quickly allows for faster generation of insights and can inform the design of future, more comprehensive studies if necessary.

Ability to study multiple risk factors

Another significant advantage of case control studies is their ability to examine multiple risk factors simultaneously. When collecting data from both cases and controls, researchers can gather information on a wide range of exposures, behaviors, and other variables. This comprehensive data collection enables the analysis of various potential risk factors and their associations with the outcome of interest. This flexibility is particularly useful in the early stages of research when the exact causes of a condition are not well understood. By identifying several possible risk factors, case control studies can provide a broader understanding of the disease and guide further investigation.

While case control studies offer several advantages, they also come with notable disadvantages that researchers must consider. Below are two major disadvantages of case control studies.

Susceptibility to recall bias

One significant drawback of case control studies is their susceptibility to recall bias . Since these studies are retrospective, they rely on participants' memory and self-reported data regarding past exposures and behaviors. Cases and controls may recall information differently, especially if the condition being studied is severe or has a significant impact on the individual's life. Such recall bias may introduce effects from confounding variables and other factors to an analysis.

For example, individuals with a disease might be more likely to remember and report certain exposures they believe contributed to their condition, while controls may not recall these details as accurately. This discrepancy can lead to biased results, as the data collected may not accurately reflect actual past exposures. One way to minimize effects from recall bias is to collect data from multiple sources to triangulate findings.

Potential for selection bias

Another major disadvantage of case control studies is the potential for selection bias. Properly selecting and matching cases and controls is critical to ensure that the two groups are comparable in all relevant aspects except for the outcome of interest. If cases and controls are not appropriately matched, the contrasts observed between the groups may be due to systematic differences in who was selected rather than true associations between exposures and the outcome.

For instance, if the controls are not representative of the population that gave rise to the cases, the findings may not be generalizable. Additionally, the methods used to identify and recruit participants can also introduce bias, further complicating the interpretation of results. Selection bias can be mitigated by transparently describing the methods and assessing how representative the control group is of the population from which the cases emerged.

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Viewpoint analysis: a case study

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GoodRx: A Prescription for Drug Savings

GoodRx, which launched in 2011, had created a popular online platform that helped millions of patients across America afford their medications. The U.S. pharmaceuticals market was estimated at $527 billion in 2022. But consumers and health care practitioners often found it challenging to navigate this market and find the best prices for generic or brand-name prescriptions. Even online searches for price and availability often proved unreliable.

This case study explores GoodRx’s innovative approach to cost savings, along with a detailed look at the complexities within the U.S. pharmaceutical supply chain—and offers a closer look at GoodRx’s workarounds to cut the cost of prescription medications. By early 2024, GoodRx had saved patients an estimated $65 billion in prescription costs. The GoodRx platform also helped keep medications accessible, especially to people who lacked health insurance.

Over the years, GoodRx broadened its services to include telemedicine, veterinary medicine, a prescription subscription service, and even the manufacturing of generic medications. These services, however, had not matched the success of the GoodRx prescription savings program. With impending regulatory pressure on the pharmaceutical industry, changes in the company leadership, potential artificial intelligence (AI) applications, and the increased scrutiny of pharmacy benefit managers (PBM) practices, the GoodRx business model was likely to face significant challenges going forward. What would be the company’s next steps and how would its business model evolve? What new paths should GoodRx explore to provide value to consumers?

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Green used to be the rarest eye color, but gray has taken the title

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Genetics of Eye Color

• Other Color Differences
• Eye Color and Health
• Color Changes With Age

What Is the Most Attractive Eye Color?

• Changing Eye Color

There are four main eye colors—brown, blue, hazel, and green. Green was once considered the rarest eye color, but new classifications say another color may be even less common: gray.

Eye color is an inherited trait with multiple genes affecting the shade. Genes related to the production of pigments— melanin , eumelanin, and pheomelanin—dictate the color of your skin, hair, and eyes. A person's eye color reflects a unique combination and concentration of pigments in the iris .

This article looks at the genetics of different eye colors and why some are rarer than others. It also discusses conditions that may change your eyes' appearance, health associations with different colors, eye color percentages, and how to change your eye color.

Celeste Muñoz / EyeEm

Most Common and Rarest Eye Colors

The most common eye colors are:

• Hazel (sometimes grouped with amber)

Of those four, green is the rarest. It shows up in about 9% of Americans but only 2% of the world's population. Hazel/amber is the next rarest color after green.

Blue is the second most common and brown tops the list, found in 45% of the U.S. population and possibly almost 80% worldwide.

Black is not an eye color. While some eyes may look black, they're either just a very dark brown or large pupils.

Gray: The Rarest Eye Color

New classifications have determined that gray is its own standard color. (It was previously, and incorrectly, lumped in with blue.) With this change, gray now tops the list as the rarest eye color.

There's not much information on gray-colored eyes. In studies, gray and blue have historically been combined.

Gray eyes may contain just enough melanin in the front layer to dim the blue wavelengths of light that are reflected back by the tissue of the eye. Dark gray eyes have a bit more melanin in the front layer than pale gray eyes. 

What Determines Eye Color?

Eye color is influenced by the production of melanin, or pigments, in the iris—the colored part of your eye. More melanin means darker eyes; less means lighter eyes.

Different types of melanin determine the specific hue of the eyes. Eumelanin is a black-brown pigment responsible for darker eyes, hair, and skin. Pheomelanin is a yellow-red pigment that's behind green or amber eyes, red hair, and freckles.

People in countries farther away from the equator tend to have lighter-colored eyes and skin. Darker eyes and skin are common in warmer locales, closer to the equator.

At one time, scientists thought that eye color inheritance was a simple matter of whether genes present were dominant (expressed whenever present) or recessive (only expressed when matched with the same gene).

In other words, brown eye color (considered dominant) would be expected in a child even if only one parent has brown eyes. Two blue-eyed parents ( blue eye color considered recessive) would not be expected to have a child with brown eyes.

However, we now know that the genetics of eye color are more complex. Most eye-color genes have something to do with the transport, production, and storage of melanin. More melanin in the iris makes for brown eyes, while less of it may mean blue, hazel, green, or gray eyes.

The amount of melanin present in the front of the iris, the back of the iris, and in the stroma (the thickest layer of the cornea) between them matters too.

What Genes Determine Your Eye Color?

Multiple genes influence the various combinations and concentrations of melanin. The OCA2 gene plays the most prominent role in determining your eye color.

According to research, everyone had brown eyes 10,000 years ago until a genetic mutation affected the 0CA2 gene such that it essentially created a "switch" that turned off the ability to produce brown eyes in a person with the mutation. Scientists believe, therefore, that everyone with blue eyes today can be traced back to one ancestor who had that genetic mutation.

Researchers have identified at least nine other genes involved in the production and distribution of pigments. For example, the HERC2 gene turns the OAC2 gene on and off as needed.

Other genes that play a role in eye color include ASIP ,  IRF4 , SLC24A4 , SLC24A5 , SLC45A2 ,  TPCN2 , TYR , and  TYRP1 . Countless combinations of these genes produce a continuum of eye colors in individuals.

Other Eye Color Differences

Some rare conditions that affect eye color include:

Heterochromia 

People with heterochromia have different colored eyes. Some people are born like this. Often there's no known reason for it, but it can be caused by a condition known as piebaldism , a lack of pigment-producing cells in patches of hair, skin, and, in some cases, one eye.

Getty Images / WhitneyLewisPhotography

You can also develop heterochromia later in life. It can occur due to:

• Eye surgery
• Medication, including some glaucoma drugs
• Illness, including glaucoma and diabetes

Heterochromia itself doesn't need to be treated unless it is caused by an underlying condition.

Anisocoria occurs when someone has two different pupil sizes. The larger the pupil, the more black there is in the center of the eye. This isn't an eye color, but it can make someone look like they have heterochromia.

Anisocoria is usually harmless, but it can be a symptom of some serious eye problems , such as:

• Nervous system problems
• Previous eye damage
• High stroke risk
• Viral infection
• A condition called Adie's tonic pupil , in which one pupil doesn't react well to light
• Horner syndrome, a rare condition involving drooping eyelids, different-sized pupils, and lack of facial sweat

If you have anisocoria along with certain other symptoms, you should see an ophthalmologist (eye doctor). Watch for symptoms such as:

• Dropping eyelids
• Difficulty moving your eye
• Pain in your eye
• Reduced sweating

Anisocoria itself doesn't need to be treated, but an underlying condition may need to be.

Albino Eyes: Red, Pink, Violet

Albinism is a condition characterized by low amounts of melanin in the skin, hair, and eyes. In some people, it only affects the eyes. This is called ocular albinism .

People with albinism may have lighter versions of standard eye colors. But they may also have eyes that appear:

The iris doesn't actually have red, pink, or violet pigment, though. These colors result from blood vessels at the back of the eye being visible. In other people, the color of the iris blocks the view of these blood vessels.

People with albinism often have serious vision problems. That's because melanin helps the eye develop normally before birth.

Do Purple Eyes Exist?

The eyes of a person with albinism may appear purple, but purple irises do not exist. Makeup or lighting may cause the eyes of a person without albinism to appear purple.

Eye Color and Your Health

Having a rare eye color or appearance may seem special and distinctive. It may go beyond appearance, though, as eye color (or shade) may be tied to certain health benefits or concerns.

A 2014 study concluded that women with light-colored eyes were better able to withstand pain during pregnancy than those with darker eyes. The sample size for this study was relatively small, including just 58 women, but another small study had similar results.

A review from 2015 suggests people with darker eyes may have a reduced risk of hearing loss not related to age.

Lighter eye color is also associated with an increased risk of macular degeneration , which causes a loss of your center field of vision, as well as ocular melanoma (cancer in or around the eye).

More research is needed to confirm such connections and associations.

Eye Color and Changes With Age

Your eye color can change in adulthood. Sometimes, it's not a cause for concern. Other times, it's due to diseases, medication use, or injury and may need treatment.

If you don't have gray eyes but they appear to become more gray over time, it may be due to a cataract . This is a clouding of the eye's lens. Cataracts can affect your vision and may need to be surgically removed. Let your eyecare provider know if your eyes appear to be turning gray or milky.

Brown freckles can develop in your iris over time, usually due to sun exposure. Most of them are harmless but sometimes they can be cancerous, so bring those to your provider's attention if they occur.

Conditions like Fuchs heterochromic iridocyclitis can lighten your eye color and may lead to serious vision problems. Fuchs involves inflammation in some of the structures at the front of your eye. It may cause:

• Loss of pigment in your eye, which changes the color
• Atrophy (wasting) of the iris
• Glaucoma , which can cause loss of vision

Because of the potential for serious vision problems, you should be evaluated by a healthcare provider if you notice a change in the color of your eyes.

According to one survey of 66,000, people find green to be the most attractive eye color. The poll results ranked eye color by attractiveness:

• Green: 20.3%
• Light blue: 16.9%
• Hazel: 16.0%
• Dark blue: 15.2%
• Gray: 10.9%
• Honey: 7.9%
• Brown: 5.9%

Changing Your Eye Color

If you want to change your eye color, contact lenses are the easiest option. Some brands of contact lenses are available in different colors and your prescription can be added to them.

If you don't need corrective lenses, you can order some that are purely for looks. However, you should still see an eye-care professional and get a prescription for them. The American Academy of Ophthalmology (AAO) recommends never buying contact lenses that don’t require a prescription due to an increased risk of eye infections.

Eye color is determined by a person's genetics, although sometimes eye color can change due to medication side effects or certain eye conditions. While green eyes used to be considered the rarest eye color, gray eyes are now thought to be rarer.

Frequently Asked Questions

Eye color changes can be caused by genetics, disease, medication, and trauma. For example, some medications that treat glaucoma, a condition that causes increased eye pressure, can cause eye color to change over time.

Yes, some people's eyes naturally appear red. The iris itself isn't red, but a lack of pigment can allow blood vessels behind the eye to show through. The eyes then look red, pink, or violet.

Light brown pigment in the iris interacts with blue light in the eye, resulting in green, speckled, or hazel eyes.

It may. Preliminary research links lighter eye colors with a higher risk of macular degeneration (a disease that makes you lose your center field of vision) and cancer of the eye.

Grigore M, Avram A. Iris colour classification scales—then and now .  Rom J Ophthalmol . 2015;59(1):29-33.

American Academy of Ophthalmology. Your blue eyes aren't really blue .

Katsara M-A, Nothnagel M. True colors: A literature review on the spatial distribution of eye and hair pigmentation .  Forensic Science International: Genetics . 2019;39:109-118. doi:10.1016/j.fsigen.2019.01.001

Mackey DA. What colour are your eyes? Teaching the genetics of eye colour & colour vision. Edridge Green Lecture RCOphth Annual Congress Glasgow May 2019 .  Eye. 2022;36(4):704–715. doi:10.1038/s41433-021-01749-x

MedlinePlus. Is eye color determined by genetics?

National Institutes of Health, U.S. National Library of Medicine: MedlinePlus. Is eye color determined by genetics?

Open Access Government. All people with blue eyes have one common ancestor .

American Academy of Ophthalmology: EyeSmart. Heterochromia .

National Institutes of Health, U.S. National Library of Medicine: MedlinePlus. Piebaldism .

American Academy of Ophthalmology: EyeSmart. What is anisocoria?

Nemours TeensHealth. Albinism .

National Organization for Albinism and Hypopigmentation: NOAH. Information bulletin - what is albinism .

University of Pittsburgh Medical Center: Inside Life Changing Medicine. Can eye color predict pain tolerance?

Holmgaard H, Hansen EØ, Dong NP, Dixen LB, Nielsen GA, Poulsen JN, Gazerani P. Individuals with dark eyes and hair exhibit higher pain sensitivity . Somatosens Mot Res . 2017 Mar;34(1):21-26. doi:10.1080/08990220.2016.1276439

Mujica-Mota MA, Schermbrucker J, Daniel SJ. Eye color as a risk factor for acquired sensorineural hearing loss: a review . Hear Res . 2015 Feb;320:1-10. doi:10.1016/j.heares.2014.12.002

Mount Sinai. Macular degeneration .

American Academy of Ophthalmology. What is ocular melanoma?

American Academy of Ophthalmology: EyeSmart. Why are my eyes changing color?

All About Vision. Green eyes: The most attractive eye color .

American Academy of Ophthalmology: EyeSmart. Are costume contact lenses safe?

American Academy of Ophthalmology. Eye color: Unique as a fingerprint .

By Steph Coelho Steph Coelho is a freelance health and wellness writer and editor with nearly a decade of experience working on content related to health, wellness, mental health, chronic illness, fitness, sexual wellness, and health-related tech.She's written extensively about chronic conditions, telehealth, aging, CBD, and mental health. Her work has appeared in Insider, Healthline, WebMD, Greatist, Medical News Today, and more.

Trump floats green cards for noncitizen college graduates

WASHINGTON — Former President Donald Trump suggested in a podcast released Thursday that noncitizens in the U.S. should "automatically" get green cards when they graduate from college.

"What I want to do and what I will do is you graduate from a college, I think you should get automatically as part of your diploma, a green card to be able to stay in this country," Trump said. "And that includes junior colleges, too."

Trump made similar comments during his 2016 campaign, only to limit legal migration when he was in office.

Trump was responding on the podcast to a comment from one of its hosts, who said, "We need high-skilled workers in this country." Another chimed in, noting that three of the four hosts are immigrants.

"Can you please promise us you will give us more ability to import the best and brightest around the world to America?" a host asked, prompting Trump's green card response.

Trump said he did promise that, adding that it was "so sad when we lose people from Harvard, MIT, from the greatest schools, and lesser schools that are phenomenal schools, also."

In a statement Friday morning, Trump campaign national press secretary Karoline Leavitt said that the former president's proposal would apply to "the most skilled graduates" who are "the most thoroughly vetted."

“President Trump has outlined the most aggressive vetting process in U.S. history, to exclude all communists, radical Islamists, Hamas supporters, America haters and public charges," Leavitt said. "He believes, only after such vetting has taken place, we ought to keep the most skilled graduates who can make significant contributions to America. This would only apply to the most thoroughly vetted college graduates who would never undercut American wages or workers.”

Earlier in the podcast appearance, Trump had repeated his frequent unfounded claim that migrants crossing the southern border into the U.S. are coming from jails, prisons, mental institutions and insane asylums. He also asserted without evidence that "we have terrorists coming into our country at a level that we've never seen before."

At a 2016 Republican primary debate, Trump said that "we need highly skilled people in this country" when he was asked about visas for highly skilled workers.

"They’ll go to Harvard. They’ll go to Stanford. They’ll go to Wharton. As soon as they’re finished, they get shoved out," Trump said in March 2016. "They want to stay in this country. They want to stay here desperately. They’re not able to stay here. For that purpose, we absolutely have to be able to keep the brainpower in this country."

However, visa denials and extensions increased during Trump’s time in the Oval Office, making it more difficult for some noncitizen workers to stay in the U.S.

In 2019, Trump laid out a merit-based legal immigration system to prioritize highly skilled migrants. But in 2020, he also signed an executive order that froze new visas for foreign workers.

In a statement, Biden campaign spokesperson Kevin Munoz said that Trump "made it his mission to rip apart immigrant families for his own political gain."

"Trump’s empty promise is both a lie and an insult, especially to the countless people that have been permanently damaged by his first-term in office," Munoz said.

Now campaigning for another term, Trump often makes anti-migrant rhetoric a centerpiece of his campaign speeches.

Trump has compared migrants to Hannibal Lecter from the movie "The Silence of the Lambs." He has asserted that migrants coming to the U.S. are "poisoning the blood of our country," rhetoric the Biden campaign has compared to Adolf Hitler's . Last month, he asserted without evidence that migrants are bringing "very contagious disease."

Megan Lebowitz is a politics reporter for NBC News.

Jillian Frankel is a 2024 NBC News campaign embed.

Jake Traylor is a 2024 NBC News campaign embed.

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FDA OKs Vyvgart Hytrulo for CIDP

Megan Brooks

June 24, 2024

The US Food and Drug Administration (FDA) has approved the combination of efgartigimod alfa and hyaluronidase -qvfc (Vyvgart Hytrulo, argenx) for treatment of adults with chronic inflammatory demyelinating polyneuropathy (CIDP), a rare and often debilitating autoimmune disorder. 

Efgartigimod alfa–hyaluronidase is the first neonatal Fc receptor blocker approved for the treatment of CIDP and will be available as a once-weekly 30- to 90-second subcutaneous injection.

In the phase 3 ADHERE study, 69% of patients treated with the drug, regardless of prior treatment, showed evidence of clinical improvement, including improvement in mobility, function, and strength, the company noted in a news release announcing US approval. 

The study met its primary endpoint demonstrating a 61% reduction (hazard ratio [HR], 0.39; P < .0001) in the risk for relapse vs placebo, with 99% of study participants opting to participate in the ADHERE open-label extension. 

The safety results were generally consistent with the known safety profile of efgartigimod alfa (Vyvgart) in previous clinical studies and real-world use, the company said. 

"The approval of this promising new treatment option for CIDP may provide hope to patients that they can treat their disease beyond just managing symptoms. CIDP patients deserve treatment options and we look forward to a future of choices for optimal and individualized care," Lisa Butler, executive director, GBS/CIDP Foundation, said in the news release.

This approval marks a "groundbreaking day for the treatment of CIDP," added Jeffrey Allen, MD, principal investigator in the ADHERE trial and professor, Department of Neurology, University of Minnesota, Minneapolis.

"Existing treatments for CIDP have been limited to corticosteroids and plasma-derived therapies. These treatments, while effective for many patients, can be challenging for some patients to receive," said Allen. 

The approval of Vyvgart Hytrulo "gives doctors and patients a new, safe, and effective treatment option that may lessen the burden of treatment that some patients experience," Allen added. 

Vyvgart Hytrulo is also approved in the United States for the treatment of generalized myasthenia gravis in adult patients who are anti- acetylcholine receptor antibody–positive.

Send comments and news tips to [email protected] .

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