advertisement critique essay example

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16 Drafting Your Ad Analysis

Dr. Karen Palmer

Now that you have a solid outline, it’s time to start writing your ad analysis paper! Here we will work through fleshing out each part of your outline–turning your outline into a full draft.

Introduction

The first part of your paper is your introduction. You may remember from the Writing Formula chapter that an introduction consists of three main parts: the hook, the introduction to the topic, and the thesis. Let’s begin with the hook. A hook does two jobs–it connects the topic of your paper to your readers, and it attempts to capture their attention.

This video highlights some of the most common techniques for writing a good hook:

Now that you have a general idea of what a hook does, let’s focus in on the kind of hook that would be most useful for your ad analysis essay. Let’s say you are doing an analysis on that milk ad we discussed earlier in the text.

Strategy 1: Connect to the topic of the ad: milk. You could say something like, “Do you drink milk?” But…would that really draw in readers? Surely, there is a better way to grab the attention of our audience.

Strategy 2: Connect to the broader topic of advertising. Here you might say something like, “Advertisers are always trying to get our attention.” Sure, this is a broad opening to the paper, but is it really going to make anyone interested in the topic?

A good idea is to brainstorm some current events or topics that link to your ad. A brainstorming list for this milk ad could include lactose intolerance, the concept of looking at TV sitcom characters as role models, the changing role of mothers, and even the pressure placed on moms (and women in general)  to be perfect. Choose something that appeals to you and that illustrates a theme that runs through the ad. When brainstorming with my classes, we often land on the idea of perfection with this particular milk ad. It makes a compelling frame for the paper.

Introducing the topic is just that–letting readers know what the paper will be about. ie An ad for ________ located in _________ magazine illustrates this concept. Note that you need to include the specific product advertised in the ad, the name of the magazine in which the ad is located, and include a connection/transition to your hook.

Finally, the last sentence of your introduction is your thesis. Here you make your argument. While you already wrote a thesis for your outline, you want to double check that the thesis connects in some way to your hook. Our example thesis is: “The advertisers successfully persuade the consumer that milk will make them a great mom by using nostalgia, milk branding, and the image of ideal motherhood.” We might make a slight adjustment here to make the connection a bit more explicit: “The advertisers play on the desire of moms to fulfill an image of perfection by using nostalgia, milk branding, and the image of ideal motherhood.”

In the ad analysis, our background consists of two different sections: the description and the discussion of context.

Description

Remember that your audience cannot see the ad you are discussing. If you were in a room presenting to your audience, you might project an image of the ad up on a screen. Since we can’t do that in an essay, we need to describe the ad for our readers. Essentially, you want your readers to be able to draw a basic picture of your ad–or at least visualize it accurately in their minds.

This video from James Rath discussing how people with visual impairments see images on social media gives an important life reason for learning how to write solid image descriptions:

Here are some good tips for writing a description of an image:

1. Start by giving readers a one sentence overview of the ad. For our milk ad, that might be, “In this ad, three mothers from iconic sitcoms sit side by side in a beauty parlor under old-fashioned hair dryers.”

2. Determine in advance how you want readers to see the image–do you want them to look at the image left to right? Foreground to background? Clockwise? Bottom line here–don’t make readers minds jump around from place to place as they try to visualize the image.

3. Choose the key elements. You don’t have to describe every single thing in this paragraph. Tell readers who the three moms are and what show they are from. Give enough basic details so that readers know the setting is old-fashioned. Remember, you’ll be able to bring forward more detail as you analyze the ad in the body of your paper. Readers don’t need to know what color a person’s eyes are unless it’s a key part of the ad.

4. Don’t forget the text! While you should not write every word in the ad in your description, especially if there are lengthy paragraphs, you should include a brief overview of the text. ie placement, basic overview Again, you’ll be able to give specific quotes that are relevant to your analysis in the body of your paper.

5. Write in present tense!

The context of an ad really focuses on the audience of the ad. Remember that advertisers very carefully consider the audience for their product and create their advertisements to best reach that target audience. Let’s look at this from the perspective of a company looking to place an ad:

So, if an advertiser goes to this much trouble to determine the demographics of their target audience, it’s obviously important! The ad (unless perhaps it was published by an inexperienced advertiser) is not “for everyone.” An ad in Newsweek , no matter how childlike it appears, was not created for children. It was created for the audience who will purchase and read this magazine. When we do an ad analysis, we want to share similar information with our readers. What magazine is the ad placed in? What is the general focus of that publication? What kinds of articles appear in the publication? What general types of ads appear? In short, who is the audience? Of course, you can look at a magazine and get some of this information. You can also do a quick online search for the demographics of the magazine or for their media kit, which is what advertisers look at prior to purchasing advertising space to ensure the magazine is a good fit for their ad.

Now that you have the background out of the way and your audiences thoroughly understand the topic, it’s time to begin your analysis. Your thesis should have given at least three advertising strategies used in the ad. Your paper should include a paragraph for each one of those strategies.

Topic Sentence

The topic sentence should echo the wording of the thesis and clearly introduce the topic. For example, “One way the advertisers use the concept of the perfect mother to convince readers to purchase milk is by using iconic mothers from television shows.” For your next paragraph, you’d want to be sure to include a transition. For example, “Another way” or “In addition to” are both phrases that can be used to show that you are building onto your previous paragraph.

In this part of the paragraph, you want to give specific examples from the ad to support your point.

First, you should introduce the example. “The three moms from iconic tv shows are the focus of this ad.”

Next, you should give specific examples from the ad–this could be pointing out particular details about the images in the ad or quoting from the text–or both! For example, for the milk ad, you might give the specific names of the characters and the shows they are from. You might point out that every detail of their outfits are perfect. That they are wearing makeup and jewelry. That they have their wedding rings prominently focused in the image. You might also quote text, like the line from the ad that says, “Another all-time great mom line.”

Finally, wrap up your examples with a clear explanation of how the example proves your point. For example, you might say that, especially in modern times, it is very difficult for mothers to live up to the standard of perfection set by these three television moms. You might explain how causing readers to feel “less than” sets the stage for them to accept the premise that giving their children milk will make them more like these TV moms.

The wrap up for your paragraph is similar to the wrap up for the evidence provided. Here you want to reiterate your thesis in a simple sentence. For example, you might say, “Using the images of these iconic moms convinces moms that, in order to be a good mom, they must buy milk for their children.”

The conclusion of your paper is essentially a mirror image of your introduction. Think of your paper as an Oreo cookie. The introduction and the conclusion are the cookies that surround the best part–the body of the paper. Like the cookie outsides of the Oreo, the introduction and conclusion should be mirror images of each other.

1. Start with re-stating the thesis.

2. Reiterate the topic.

3. Return to your hook and elaborate.

Unlike an Oreo, the conclusion should not simply copy your introduction word for word in a different order. Try to restate your sentences in a different way. Elaborate on your hook so that you leave readers with something to think about!

 Content written by Dr. Karen Palmer and is licensed CC BY NC.

The Worry Free Writer Copyright © 2020 by Dr. Karen Palmer is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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How To Write A Perfect Advertisement Critique Essay

How to Write a Perfect Advertisement Critique Essay

Advertising has and continues to contribute significantly to contemporary society. Advertisements interrupt radio and television programs, deface or decorate the sides of buildings, and at times, advertisements appear to be the internet’s primary function. An estimated $450 billion is spent yearly on advertising, a third of which is in the United States alone. Thus, advertising is certainly an important sector.   

What is an Advertisement Critique Essay?

An advertisement critique essay is an essay which deeply examines an advertisement and offers a comprehensive analysis of the same.

The features of an advertisement critique essay are not different from those of standard essays because it has an introduction which has a thesis statement incorporated into it, body-paragraphs with several topic sentences, and ultimately a conclusion. However, you must ensure your writing concentrates solely on the advertisement and that you assert your verdict on the advertisement.

It might be hard if you are not an experienced essay writer , in this case, you might need to look for additional help. Luckily, there is a plethora of resources on the internet, this article being one of them

As you well know, advertisements permeate televisions, web pages, and line roads to whichever route you take; thus making them an up-to-date topic. Advertisement critique essays are common assignments in college which require you provide a critique of advertising from one or various viewpoints. Here is how to effectively craft a successful advertising critique essay that will captivate your reader.

Features of Composing an Advertisement Critique Essay

Thesis and introduction.

As stated above, your essay cannot begin without a thesis. A statement carrying the point you intend on expressing or your main argument is a thesis statement. Therefore, when composing your thesis, ensure it is well detailed to communicate your main argument or point and make it concise.

Your essay’s most crucial part is your introduction. It captures your readers’ attention and ensures they are captivated enough to keep reading. Therefore, you must ensure it is as captivating as possible. Additionally, you should make it concise, well detailed and assert your main argument.

When composing your introduction, begin with a hook. Your hook’s aim is capturing your reader’s attention; it is naturally the first sentence. Provide a broad summary of the advertisement; this includes the product, the company, et cetera. Incorporate your thesis statement in your introduction.

Body Paragraphs

Body-paragraphs expound on your thesis statement. This aids in building your argument by utilizing other smaller arguments. When composing your body-paragraphs, you must ensure each paragraph starts with a topic sentence. Topic sentences are subsequently followed by supporting sentences which provide evidence or support to your topic sentences.

When composing your body-paragraphs, begin by using topic sentences. Your essay’s body should be three to five paragraphs unless told otherwise. Cite any information that is not your original idea. Indicate or mention the advertisement’s targeted audience. Mention some strategies utilized in the ad to make it more alluring to the audience. Provide textual strategies utilized in the advert.

In your conclusion, wrap your thought up or provide a summary of your essay including the main arguments you use. You also need to rephrase your thesis statement. Your essay’s conclusion is critical. Make it memorable.

For your advertisement critique essay , follow the following tips as you compose your conclusion: sum up your essay by providing a concise summary of your paper. Rephrase your thesis. Offer recommendations on how the ad could be improved. And discuss the ad’s implications on the political, cultural, and social facets of the society.

Advertisement Critique Revision

Revising your essay is important and mandatory. Revising simply means rereading your essay and correcting mistakes detected. Writers from PerfectEssay advise to use grammar checkers to correct grammatical and punctuation errors when revising your essay. Also, hand your essay to a trusted friend for revision. And appropriately cite information which is not original.

Tips on Writing an Advertisement Critique Essay

When writing your advertisement critique essay, consider the below tips:

• Select an ad you understand. This is advantageous since selecting something you understand makes it simpler when you are critiquing.
• Ensure you are familiar with the product being advertised.
• Describe the ad vaguely.
• Intently look at the ad and note everything that captivates you and captures your attention.
• Develop an argument which you will later explain in your essay.
• Compose an outline which will be your essay’s prototype.

Examples of Ads that Can be Critically Analyzed

Some ads that can be critically analyzed include Coca-Cola ( Taste the Feeling ), RedBull ( Gives you wings ), Pepsi ( Out of the Blue ), Mountain Dew ( Do the Dew ), and Fanta ( More Fanta, Less Serious ). All the above ads can be critically analyzed because based on the justifications given, the above ads can be classified as sophisticated and complex as they have underlying meanings, symbolism, and connotations. The creative strategies behind these ads are that of brand image. Each ad has its slogan and an overall universal appeal combined with a universal image. All ads are aimed towards the mass markets because the drinks mentioned above are consumed at large; therefore, they can all be effectively analyzed.

Wrapping it Up

    Advertisement critique essays are frequent assignments in college which need you to provide a critique of advertising from one or various viewpoints. Therefore, you will likely write an essay based on such at one point or another. Use the tips and instructions mentioned above and your essay will be a successful one.  

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Home » Writers-House Blog » Writing a Great Advertisement Critique Essay

Writing a Great Advertisement Critique Essay

Advertising is a very important thing for modern society. We see advertisements on TV and hear them on the radio. On the internet, advertisements are everywhere — there are simple links, pictures, videos, emails, pop-up windows, etc. Companies spend more than $450 billion a year on advertising. Thus, the importance of advertising is hard to overestimate. In this article, we gathered some tips from writers-house.com service that will help you write and nice advertisement critique essay.

Advertisement Critique Essays

The purpose of an advertisement critique essay is to examine a certain advertisement and to analyze it. Advertisement critique essays are somewhat similar to other essays because they should have an introduction, several body paragraphs, and a conclusion. You should also make sure that your essay focuses on the advertisement and state your opinion.

Advertising is a very dynamic topic because this industry changes and evolves all the time. Advertisement critique essays are a popular type of assignment in college because it requires students to consider their topic from different viewpoints. To create an interesting essay that will impress your readers, we recommend that you follow a few simple rules.

Thesis and Introduction

We recommend that you don’t start your essay with a thesis statement. You need to lead your readers to the main point of your essay that will serve as the basis for the entire paper. Make sure that your thesis statement is focused, concise, and detailed.

The introduction is a crucial part of your essay. It must immediately grab attention and ensure that your readers will be interested in reading your essay. In this section, you should also provide your main argument, along with the necessary details.

When writing the introduction, start with a hook. The purpose of the hook is to capture your audience’s attention. This is the very first sentence of the paper. After this, provide a quick summary of the advertisement so that your readers will know the name of the brand, the product, etc. At the end of the introduction, write your thesis statement.

Body Paragraphs

Body paragraphs should elaborate on your thesis statement. You need to develop your argument using smaller arguments. The structure of your body paragraphs is especially important. Start with a topic sentence, followed by pieces of supporting evidence.

Always begin your body paragraphs with topic sentences and make sure that the whole paragraph focuses on one aspect of the topic. If you don’t have any other instructions, we recommend that you write three to five body paragraphs. When using information from other sources, always provide citations. Don’t forget to mention the targeted audience of the advertisement and point out the key strategies used in it.

In the concluding section, summarize your main points and rephrase your thesis statement. The conclusion is almost as important as the introduction, so make sure that you don’t just repeat your thesis statement. Consider it from a new angle and make it memorable.

Make the summary of your paper concise but don’t forget to mention the most important details. Explain what you think about the advertisement in general and provide your recommendations on how it could be improved. Consider the ad in a cultural, political, or social context.

Never submit your essay as soon as you finish writing it. Make sure to revise it and correct any mistakes. Experts from Writers-house.com recommend that you use various grammar checkers to detect the most obvious grammar mistakes. However, don’t rely solely on such programs. The best solution is to order professional proofreading on our website.

Writing Tips

• Choose an advertisement that you understand. It will be much easier for you to analyze the ad if you are perfectly familiar with the context.
• We also recommend that you choose familiar products.
• Describe the elements that captured your attention.
• Develop an interesting argument.
• Before writing an essay itself, write an outline.

It’s good to write about advertisements that have complex ideas, symbolism, and creative images. You won’t be able to write a lot about a generic, simple ad. Look for ads that are based on creative strategies.

You may likely write an advertisement critique essay at some point in your college career. Consider ads from different viewpoints and analyze marketing techniques. Use our tips and create a successful essay that will bring you good grades!

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How to Write an Advertisement Critique Essay

Table of Contents

Writing an advertisement critique essay.

Advertising plays an important role in today’s world. There are people who depend on advertising for their livelihood while others have built multi-billion dollar companies from advertising. It is estimated that in a year, people spend up to $450 billion and for the U.S. accounts for a third of the above amount. Therefore, advertising is indeed an important sector.

What is an advertisement critique essay?

The above information is essential for an  essay writer  to develop their advertisement analysis. However, one should, first of all, understand what an advertising analysis is as well as its main features. An advertising critique essay can be described as a paper whose aim is to deeply examine an ad and provide a comprehensive analysis of the same. Its features are not different to that of other essays because it will have an introduction with a thesis statement, a body with several topic sentences, and finally a conclusion. However, you need to ensure your writing focuses solely on the ad and that you provide your verdict on the ad.

How to start an advertisement analysis: Tips on how to start

Every accomplished writer will tell you that starting an essay is the most difficult stage. The start will always present you with some challenges. However, as you keep writing, you grow as a writer and your increased experience will help handle and tackle any kind of paper.

To start an advertisement analysis, consider the following tips:

• Choose an ad you understand and like to write on.
• Ensure you are familiar with the product being advertised.
• Vaguely describe the ad.
• Look at the ad keenly and note everything you find interesting or that captures your attention.
• Develop an argument you wish to express in your paper.
• Develop an outline.

How to write an outline

An outline is simply a map or a prototype of your paper. It should encompass your main ideas as well as anything you wish to have in your paper. It should also be structured into an introduction, a body, and a conclusion. This is essential because it helps you define the information that goes into each segment. Make your outline brief but thorough. This will help to make your work easier because you will simply be filling up data or information. Separate your points and make sure each stands on its own.

How to write a thesis for an advertisement critique essay

As already stated, you cannot write about an ad you do not understand. Therefore, first know what a thesis statement is and what it does before you get to how to write it. A brief explanation is as follows: a thesis statement is a statement carrying your main argument or the point you wish to express to your audience.

The basic things you need to understand here include:

• Make it brief and clear.
• Ensure it is detailed enough to communicate your main point or argument.

How to write an introduction

An introduction is the most important part of your paper. It not only draws the attention of your readers but also ensures they are interested enough to read the entire article. You, therefore, need to ensure it is as interesting as possible. You should also make it brief but detailed enough to capture and communicate your main argument. The above simply means you need to include your thesis statement.

Tips on how to write an introduction and thesis

To better explain what the above section is communicating, consider the following tips:

• Start with a hook. A hook’s aim is to capture the attention of your audience; it is always the first or second sentence.
• Provide a general summary of the ad. This includes the company, the product, etc.
• Include your thesis statement in your introduction.

How to write body paragraphs

Body paragraphs mainly build on your thesis statement. They help to expound your argument further by using other smaller arguments. While writing the body paragraphs, you need to ensure that each paragraph begins with a topic sentence. Topic sentences are then followed by supporting sentences which simply provide support or evidence to your topic sentences.

Tips on body writing

• Use topic sentences to start your paragraphs.
• Typically the body should be 3-5 paragraphs long unless stated otherwise.
• Cite any information you include and that is not your original idea.
• Mention or indicate the ad’s targeted audience.
• Mention some of the strategies used in the ad to make it more appealing to the audience.
• Provide the textual strategies used in the ad.

How to finish an advertisement critique essay

In the conclusion, you need to recap or provide a summary of your paper including the arguments used in your paper. You also need to have a restatement of your thesis statement. The finishing of a paper is indeed important. You need to make it memorable and in a way that will be difficult for your audience to forget.

Tips on conclusion writing

For an advertisement critique essay, you need to consider the following tips as you write your conclusion:

• Recap your article by providing a small summary of your writing.
• Restate your thesis statement.
• Provide recommendations on how the ad could be improved.
• Discuss implications of the ad on the cultural, political, social aspects of the society.

Advertisement analysis revision: Tips on revision

Revising your articles should be an important and mandatory step as a writer. Revising means re-reading your article and  correcting any mistakes  you find in your essay.

While revising your paper consider the following tips:

• Use online grammar checkers to help you correct some of the punctuation and grammatical errors.
• Give a trusted friend or family member your article to read and to offer genuine feedback.
• Cite any piece of information which is not original.

Advertisement critique essay sample

Coca-Cola is by far the most profitable soft drinks company. The company is not only adaptive but also keeps reinventing itself which makes it more adorable and gives the customers little chance of ignoring their products. Their new advert dubbed Taste the Feeling is indeed reminiscent of the company’s prowess in ensuring that clients keep buying their products. The ad is not only appealing but also prompts one to go get a Coca-Cola bottle. The Taste the Feeling ad not only and successfully unites all of the company’s products but also helps to showcase why the company is where it is.

First of all, the ad is simple and is also fitted with appropriate captions which seek to explain every moment that could be spent with an ice-cold Coke. The audience is obviously the young consumers or the millennials whose lifestyle could accommodate the taste of Coca-Cola. It is also fair to say that the ad does achieve its purpose and goes ahead and uses characters whose lifestyle is reminiscent of the target audience.

Secondly, the ad appeals to the emotions of everyone who is watching by including a series of emotionally charged moments. In all these moments, the ad shows a coke being enjoyed thus helping to calm the characters’ nerves down or to simply help them enjoy the moment more. Here, the company was trying to make secure its position as the leader in the soft drinks industry. Additionally, one can say that the company was also trying to endear itself to the customers even more.

Thirdly, the message was also clear and one could sense the pleasure of drinking Coca-Cola. The goal was trying to show how the drink makes moments special and more even more nostalgic. By using this mode or direction of advertising, it is possible to get or to grasp the attention of viewers. Everyone will simply be wishing for the specialness of having an ice-cold Coca-Cola bottle whenever they are having or thinking of special moments.

In conclusion, it is difficult to get a negative aspect of the ad. It not only captures one attention but also unites the products of the company. The theme which is simple and catchy is also something that is unforgettable and therefore, helps to make it more appealing. It is indeed difficult to beat this particular ad and other companies ought to be aware.

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Understanding  Advertising Critique

Are you familiar with the term "Advertising Critique"? It's a process of analyzing an advertising campaign or individual advertisements to assess its effectiveness in achieving objectives . In this post, we'll explore everything you need to know about advertising critique.

What is Advertising Critique?

Advertising critique is the critical analysis of an advertisement or advertising campaign. It involves examining various elements of an advertisement such as message, design , placement , and audience targeting to assess its overall effectiveness.

Why is Advertising Critique Important?

The primary purpose of advertising critique is to determine the effectiveness of an advertisement or campaign. It helps advertisers identify what works and what doesn't in their marketing efforts. By conducting an advertising critique, advertisers can make necessary adjustments to improve their campaigns and achieve better results.

What are the Techniques Used in Advertising Critique?

There are various techniques used in advertising critique. Some popular techniques include surveys , focus groups , eye- tracking studies , and content analysis . These methods help advertisers gather valuable data on how consumers perceive and react to their advertisements.

How is Advertising Effectiveness Measured?

Measuring advertising effectiveness involves assessing whether an advertisement or campaign has achieved its intended objectives. Advertisers can use metrics like sales figures, website traffic , click-through rates, conversion rates, and brand awareness surveys to measure the effectiveness of their campaigns.

What is Advertising Campaign Evaluation?

Advertising campaign evaluation involves assessing the overall success of a specific advertisement campaign. It includes analyzing different aspects of the campaign such as message delivery , creative design quality , and audience targeting effectiveness.

What is Advertising Message Testing?

Advertising message testing involves testing different versions of an advertisement's message with a select group of individuals before launching it publicly. This helps advertisers identify which version resonates better with their target audience .

What is Advertising ROI Analysis?

Advertising ROI analysis involves measuring the return on investment (ROI) for a particular advertising campaign. It helps advertisers determine whether the amount spent on a campaign is worth the investment in terms of increased revenue or brand equity .

References:

• Advertising Campaign Strategy : A Guide to Marketing Communication Plans by Donald Parente
• Effective Advertising: Understanding When, How, and Why Advertising Works by Gerard J. Tellis
• Advertising and Promotion : An Integrated Marketing Communications Perspective by George E. Belch and Michael A. Belch
• The Advertising Concept Book: Think Now, Design Later by Pete Barry
• Handbook of Research on Digital Media and Advertising: User Generated Content Consumption by Sigal Segev Shpigelman and Neta Kligler-Vilenchik

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Advertising Critique - Report Example

• Subject: Marketing
• Type: Report
• Level: Undergraduate
• Pages: 8 (2000 words)
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How to Write a Critique in Five Paragraphs

Last Updated: January 20, 2024 Fact Checked

This article was co-authored by Diane Stubbs . Diane Stubbs is a Secondary English Teacher with over 22 years of experience teaching all high school grade levels and AP courses. She specializes in secondary education, classroom management, and educational technology. Diane earned a Bachelor of Arts in English from the University of Delaware and a Master of Education from Wesley College. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 974,633 times.

A critique is usually written in response to a creative work, such as a novel, a film, poetry, or a painting. However, critiques are also sometimes assigned for research articles and media items, such as news articles or features. A critique is slightly different than a traditional 5-paragraph theme, as it is usually focused on the overall effectiveness and usefulness of the work it is critiquing, rather than making a strictly analytical argument about it. Organizing your critique into 5 paragraphs can help you structure your thoughts.

Laying the Groundwork

• Does the creator clearly state her/his main point or goal? If not, why do you think that is?
• Who do you think is the creator’s intended audience? This can be crucial to determining the success of a work; for example, a movie intended for young children might work well for its intended audience but not for adult viewers.
• What reactions do you have when reading or viewing this work? Does it provoke emotional responses? Do you feel confused?
• What questions does the work make you think of? Does it suggest other avenues of exploration or observation to you?

• For example, if you're critiquing a research article about a new treatment for the flu, a little research about other flu treatments currently available could be helpful to you when situating the work in context.
• As another example, if you're writing about a movie, you might want to briefly discuss the director's other films, or other important movies in this particular genre (indie, action, drama, etc.).
• Your school or university library is usually a good place to start when conducting research, as their databases provide verified, expert sources. Google Scholar can also be a good source for research.

Writing the Introductory Paragraph

• For a work of fiction or a published work of journalism or research, this information is usually available in the publication itself, such as on the copyright page for a novel.
• For a film, you may wish to refer to a source such as IMDb to get the information you need. If you're critiquing a famous artwork, an encyclopedia of art would be a good place to find information on the creator, the title, and important dates (date of creation, date of exhibition, etc.).

• For example, if you’re assessing a research article in the sciences, a quick overview of its place in the academic discussion could be useful (e.g., “Professor X’s work on fruit flies is part of a long research tradition on Blah Blah Blah.”)
• If you are evaluating a painting, giving some brief information on where it was first displayed, for whom it was painted, etc., would be useful.
• If you are assessing a novel, it could be good to talk about what genre or literary tradition the novel is written within (e.g., fantasy, High Modernism, romance). You may also want to include details about the author’s biography that seem particularly relevant to your critique.
• For a media item, such as a news article, consider the social and/or political context of the media outlet the item came from (e.g., Fox News, BBC, etc.) and of the issue it is dealing with (e.g., immigration, education, entertainment).

• The authors of research articles will often state very clearly in the abstract and in the introduction to their work what they are investigating, often with sentences that say something like this: "In this article we provide a new framework for analyzing X and argue that it is superior to previous methods because of reason A and reason B."
• For creative works, you may not have an explicit statement from the author or creator about their purpose, but you can often infer one from the context the work occupies. For example, if you were examining the movie The Shining, you might argue that the filmmaker Stanley Kubrick's goal is to call attention to the poor treatment of Native Americans because of the strong Native American themes present in the movie. You could then present the reasons why you think that in the rest of the essay.

• For example, if you were writing about The Shining, you could summarize the main points this way: "Stanley Kubrick uses strong symbolism, such as the placement of the movie's hotel on an Indian burial ground, the naming of the hotel "Overlook," and the constant presence of Native American artwork and representation, to call viewers' attention to America's treatment of Native Americans in history."

• For a research article, you will probably want to focus your thesis on whether the research and discussion supported the authors' claims. You may also wish to critique the research methodology, if there are obvious flaws present.
• For creative works, consider what you believe the author or creator's goal was in making the work, and then present your assessment of whether or not they achieved that goal.

Writing the 3 Body Paragraphs

• If you have three clear points about your work, you can organize each paragraph by point. For example, if you are analyzing a painting, you might critique the painter’s use of color, light, and composition, devoting a paragraph to each topic.
• If you have more than three points about your work, you can organize each paragraph thematically. For example, if you are critiquing a movie and want to talk about its treatment of women, its screenwriting, its pacing, its use of color and framing, and its acting, you might think about the broader categories that these points fall into, such as “production” (pacing, color and framing, screenwriting), “social commentary” (treatment of women), and “performance” (acting).
• Alternatively, you could organize your critique by “strengths” and “weaknesses.” The aim of a critique is not merely to criticize, but to point out what the creator or author has done well and what s/he has not.

• For example, if you are critiquing a song, you could consider how the beat or tone of the music supports or detracts from the lyrics.
• For a research article or a media item, you may want to consider questions such as how the data was gathered in an experiment, or what method a journalist used to discover information.

• Does the author use primary sources (e.g., historical documents, interviews, etc.)? Secondary sources? Quantitative data? Qualitative data? Are these sources appropriate for the argument?
• Has evidence been presented fairly, without distortion or selectivity?
• Does the argument proceed logically from the evidence used?

• If the work is a creative work, consider whether it presents its ideas in an original or interesting way. You can also consider whether it engages with key concepts or ideas in popular culture or society.
• If the work is a research article, you can consider whether the work enhances your understanding of a particular theory or idea in its discipline. Research articles often include a section on “further research” where they discuss the contributions their research has made and what future contributions they hope to make.

Writing the Conclusion Paragraph and References

Sample Critiques

Community Q&A

• Before you begin writing, take notes while you are watching or reading the subject of your critique. Keep to mind certain aspects such as how it made you feel. What was your first impression? With deeper examination, what is your overall opinion? How did you come to this opinion? Thanks Helpful 0 Not Helpful 0
• While the 5-paragraph form can work very well to help you organize your ideas, some instructors do not allow this type of essay. Be sure that you understand the assignment. If you’re not sure whether a 5-paragraph format is acceptable to your teacher, ask! Thanks Helpful 0 Not Helpful 0

• Avoid using first and second person pronouns such as, “you”, “your”, “I”, “my”, or “mine.” State your opinion objectively for a more credible approach. Thanks Helpful 39 Not Helpful 14

You Might Also Like

• ↑ https://www.indeed.com/career-advice/career-development/how-to-write-a-critique
• ↑ https://writingcenter.uagc.edu/writing-article-critique
• ↑ https://www.citewrite.qut.edu.au/write/writing-well/critique.html
• ↑ http://www.writing.utoronto.ca/advice/specific-types-of-writing/book-review
• ↑ https://www.hunter.cuny.edu/rwc/handouts/the-writing-process-1/invention/Writing-a-Critique
• ↑ https://writingcenter.unc.edu/esl/resources/writing-critiques/

About This Article

To write a 5-paragraph critique, provide the basic information about the work you're critiquing in the first paragraph, including the author, when it was published, and what its key themes are. Then, conclude this paragraph with a statement of your opinion of the work. Next, identify 3 central positive or negative issues in the work and write a paragraph about each one. For example, you could focus on the color, light, and composition of a painting. In the final paragraph, state your overall assessment of the work, and give reasons to back it up. For tips on how to take notes on the piece your critiquing, read on! Did this summary help you? Yes No

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Critique of Implicit Meaning in Advertising Essay (Critical Writing)

• To find inspiration for your paper and overcome writer’s block
• As a source of information (ensure proper referencing)
• As a template for you assignment

Introduction

Creating an ads, marketers intent, the success of implied meaning in ads, works cited.

Advertisement as a component of marketing has over the years developed and attained a very dynamic status that currently marketers are faced with a very hard time marketing their products. Initially, the process of creating an ad was just to create awareness to the potential buyers, however today there are a lot of substitutes and mere awareness does not guarantee to sell anymore. Advertising has therefore gone a notch higher whereby the demands of the customers no longer define what kind of advert will be created.

Rather the customers are made to create a self-image that will be saleable. This will make them have an implied class or statuses that make them be associated with a certain way of life and so on. It is imperative to critique advertisement since it applies to many aspects of human life including entertainment, food, and housing, traveling, and dressing among as. This is because people buy everything!

When marketers create their adverts, they usually intend to make them in a way that would greatly appeal to their potential clients, this is with hopes that the more the ad appeals, the more it is likely to attract clients (Callow and Schiffman 259). To measure how much has been achieved, and then the sales data will be analyzed following the advertisement. If there is an increase then the ad worked well, but if there is no significant increase, then it can be concluded that the ad was not effective (Phillips 77).

To assess the implied meaning of an ad, it’s adequate for one to understand first the intended meaning that the creator of the ad had and assess any elements that could have shaped the ad. Second, one has to assess the average customers or group of consumers’ real understanding of the ad (Mooij 67). For instance how women perceive a certain perfume, how children react to toys or how men would respond to sports adverts, and so on (Phillips 77). The third and final is to explicate the way a critic would understand the ad in a manner that could be even new to the creator of the ad and the reader.

After an ad is created, the consumer is made to believe certain things that may be non-existence in the first place. This is where the advert creates a certain impression that is connected to the product being marketed to ensure that the customers feel satisfied. Some theories are behind the marketing tactic. They make a critical contribution (Mooij 68). These contributions draw from a wide base of disciplines and hence the vocabularies are quite numerous and so are the perspectives.

Some very important concepts have received the greatest attention and they include hyper-reality, change in consumption and production, fragmentation, decentering of themes, loss of dedication, and contradictory coincidence. Many of these beliefs are directly related to marketing consumption (Mooij 78). The hyper-real instances are based on the assumptions that the consumers experience for instance in simulations encountered by clients of the thriving tourism industry, universal studios, and virtual parks. When themes are constructed and then seriously believed by the producers and clients the same (Callow and Schiffman 259).

For instance, comfort and satisfaction that people are promised if they put on branded jeans like denim jeans. If the society is promised that they would feel more attractive or sexy and they believe it, then the jeans would produce that feeling (Phillips 77). For such reasons, marketing and consumption are trending in post-modernity despite who is the discussant (theorists, sociologists, or artists).

This is the aspect that deals with the creator’s intent when making up the advert. It is described as the intended fallacy and this is the real meaning of the ad in the eyes of its creator. In the daily activities of most people, speaking or any other form of communication is essential means to pass across some message (Callow and Schiffman 263). There is usually a perception that the creator’s intent is the true meaning of the message in the ad (Phillips 79).

The success of putting across the message in the ad context can be assessed based on the degree of a match between what the author intended and actually how the consumer understood or interpreted the advert. Just like in normal conversations and other forms of communications that take place between two or more people on the daily basis, the receiver is usually attempting to reconstruct what the sender intended to out across (Phillips 82). This is why it is no surprise that most people will perceive the intent of the author as the correct meaning of a message like a text.

Understanding what the advert means is very critical in understanding an advert. The real meaning is hence what was intended by the creator. From these, then an ad can be concluded as sexist, obscene or anti-civilization, and so on. Nonetheless, it’s very hard to deconstruct what the author was trying to pass across if the message is not explicit (Mooij 78). This means that the implied meaning can be distorted during the deciphering of the information. The intent of the creator hence becomes just like the numerous possible justifiable meanings and there could be a possibility that that is not necessarily the correct one (Mooij 78).

Furthermore, customers can never know what was intended by the marketer. For instance, when an advert reads like “Our Pizzas have been voted to be the best by our clients” and the actual meaning was that “in a survey of 5,000 people, at least five liked their pizzas. Voting the best could have been used by the advertiser to sincerely mean that some of the customers liked their pizzas. Still, there can be an argument that said message is not actually what was meant. Such an advert chooses to exclude the ones that did not like the pizzas. Furthermore, having to state that the customers voted the pizzas as the best excludes the perception of the creator hence his/her intent cannot be used to define what the advert meant.

Language, sign, or any other form of communication is usually arbitrary and not entirely a way of directly bringing out the creator’s meaning but rather it is more of a polysemic message that contains several meanings and is consequently subject to different interpretations (Stewart and Shanker 2). Language usually gets the meaning through context rather than the meaning of the sender of the message.

For example, a word like liberal had a different meaning 200-100 years ago than it does today. One cannot decipher what the sender of a message meant since the context of making sense out of a message can never be completely distinct (Mooij 78). Furthermore, the contest of understanding a message is also subject to further interpretation and hence the message can only be understood by the understanding of the language (Shapiro and Krishnan 5; Callow and Schiffman 263).

Advertisements utilize the implied meaning concept to lure customers to buy their products believing that the elements that are suggested in the advert like satisfaction will be met (Reichert, Heckler and Jackson 14). Sex appeal has been very critical to the subject of implied meaning in making advertisements (Reichert & Lambiase, 76 ). Since sex appeal is the widely used ideal of implied meaning in ads, this paper focuses on this line of thinking.

The dissimilarities in male and female psychology cause varied approaches to and their sensitivity to sex. The relationship between sex and advertising becomes very complex (Reichert and Lambiase 76 ). Adverts intend to entice people to purchase the products in question in one way or another. Advertisers have to do their job faster without going into so much detail. Advert designers are usually able to find a sexual connection between many products. However, sexual association is achieved easily in men than women (Reichert and Lambiase 76 ). This could be the case because men have less complex criteria for desire; a woman beautiful enough, young, and healthy is enviable to any man.

For these reasons, adverts targeting male consumers effectively draw the attention of the men using women’s bodies and relate obtaining the product being advertised to getting the woman. The advert effectively exploits a man’s instincts rather than his intellectual understanding of things. Only the mere presence of a person is adequate to elicit the urge to buy. Men, therefore, tend to like products that involve ladies in their advertisements. Implied meaning effectively influences the act of buying in men unknowingly (Poels and Dewitte 71).

In women the story is different, because though they have a sexual response instinct; it’s sometimes strongly affected by their outstanding intelligence. Since the process of attracting a woman’s attention by sexual desire is complex, adverts targeting women rarely use sex appeal as their argument for the attraction (Reichert et al 16). Research has however found a solution to this, women like something concrete, and hence to lure a woman, an advert targeting women have themes like romance as their inducement. Romance perfectly matches a woman’s intellectual perception of love, courtship, the process by which men contest to be and women decide on mates (Phillips 45). This clearly shows that sex is the strongest appeal used in advertising, only that it’s highly gender connected.

In practice, sex appeal varies according to the target consumers and also because many products are projected to one gender of the other (Phillips 45). An example of an advert targeting women perfume went like this; a woman strolling down a street. A handsome man smells her perfume and begins to pursue her, stumbling and awkward. He hurriedly bought flowers which he gives the damsel with admiration. She smiles back contemptuously and walks away much satisfied with his response as he looks on. Such ads have been very effective in attracting women to buy the products. Women usually do the buying without explicitly understanding that the advert was talking about sex (Poels and Dewitte 73).

Examples show very little or no suggestion of real sex (are implicit) though they may propose it as a possibility but not unquestionably because of the product. Only one thing is certain and that is; for men targets, sex is blatantly suggested whereas for women it’s subtle and it works very effectively (Poels and Dewitte 73).

Marketing is not fixed to the certain procedure but it is dynamic constantly changing with the technology change. The relationship between marketing and consumption is described as complex in the modern world and the implications are far-reaching. This is the reason why the message put across by the marketer particularly the implied meaning is very important in influencing buying. There are a lot of things that can be customized to send an implied impression to target clients and get them to buy the advertised products. This includes the social status quo, quality, class, and self-perception (self-image).

Advertising on the other hand, therefore, does not rely on the advertiser’s actual meaning to attract customers. Nonetheless knowing the intent of the advertiser helps in the appropriate ethical decision in some cases.

Callow, Michael and Schiffman, Leon. Implicit Meaning in Visual Print Advertisements: A Cross-Cultural Examination of the Contextual Communication Effect. International Journal of Advertising, 21. 2(2002): 259-276.

Lindaman, Kammi. Sex appeal within advertising: examining the trends from past to present . Minnesota, St. Cloud State University, 2003. Print.

Mooij, Marieke. Consumer behavior and culture: consequences for global marketing and advertising . London: Sage Publishers. 2009. Print.

Phillips, Barbara. Thinking into It: Consumer Interpretation of Complex Advertising Images. Journal of Advertising , 26. 2(1997): 77-87.

Poels, Karolien and Dewitte, Siegfried. “Getting a Line on Print Ads: Pleasure and Arousal Reactions Reveal an Implicit Advertising Mechanism,” Journal of Advertising , 37. 4(2009): 63 – 74.

Reichert , Tom and Lambiase, Jacqueline (Eds.). Sex in Advertising : Perspectives on the Erotic Appeal . Mahwah, NJ and London: Lawrence Erlbaum Associates. 2003. Print.

Reichert, Tom. Heckler, Susan and Jackson, Sally. The Effects of Sexual Social Marketing Appeals on Cognitive Processing and Persuasion. Journal of Advertising , 30. 1 (2001):13-27.

Shapiro, Stewart and Krishnan, Shanker. Memory-Based Measures for Assessing Advertising Effects: A Comparison of Explicit and Implicit Memory Effects. Journal of Advertising , 30. 3(2001): 1-13.

• Generic Strategies Model of Three Retail Firms
• Dunkin’ Donuts Products’ Competitive Advantage
• Innovations in Google, Southwest Airline and George’s Pizza
• Cultural Artifact Advertisement of Makeup
• Advertising: The Moral Issue
• Heineken Advertisement: Visual Argument
• Motion Pictures and the Media
• “Spray More, Get More” by Feasey
• Chicago (A-D)
• Chicago (N-B)

IvyPanda. (2021, December 19). Critique of Implicit Meaning in Advertising. https://ivypanda.com/essays/critique-of-implicit-meaning-in-advertising/

"Critique of Implicit Meaning in Advertising." IvyPanda , 19 Dec. 2021, ivypanda.com/essays/critique-of-implicit-meaning-in-advertising/.

IvyPanda . (2021) 'Critique of Implicit Meaning in Advertising'. 19 December.

IvyPanda . 2021. "Critique of Implicit Meaning in Advertising." December 19, 2021. https://ivypanda.com/essays/critique-of-implicit-meaning-in-advertising/.

1. IvyPanda . "Critique of Implicit Meaning in Advertising." December 19, 2021. https://ivypanda.com/essays/critique-of-implicit-meaning-in-advertising/.

Bibliography

IvyPanda . "Critique of Implicit Meaning in Advertising." December 19, 2021. https://ivypanda.com/essays/critique-of-implicit-meaning-in-advertising/.

Home — Essay Samples — Nursing & Health — Adhd — A Negative Critique on ADHD Diagnosis and Treatment

A Negative Critique on ADHD Diagnosis and Treatment

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Published: Jun 13, 2024

Words: 544 | Page: 1 | 3 min read

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Introduction, body paragraph.

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